CA2096603A1 - Advertising device - Google Patents
Advertising deviceInfo
- Publication number
- CA2096603A1 CA2096603A1 CA 2096603 CA2096603A CA2096603A1 CA 2096603 A1 CA2096603 A1 CA 2096603A1 CA 2096603 CA2096603 CA 2096603 CA 2096603 A CA2096603 A CA 2096603A CA 2096603 A1 CA2096603 A1 CA 2096603A1
- Authority
- CA
- Canada
- Prior art keywords
- casing
- display
- detection
- thc
- area
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
Abstract
ABSTRACT
An advertising device for use in retail outlets, including a passive infra-red sensing system, a sign bearing a message. and signaling means by which the attention of persons in the vicinity can be attracted, wherein the presence of persons in the vicinity may be detected by the sensing means and said signaling moans may be activated to attract attention to the sign, and including a motion-sensitive switch to activate an alarm if the device is moved and/or an external programing means which can be plugged into the apparatus to reprogram it.
An advertising device for use in retail outlets, including a passive infra-red sensing system, a sign bearing a message. and signaling means by which the attention of persons in the vicinity can be attracted, wherein the presence of persons in the vicinity may be detected by the sensing means and said signaling moans may be activated to attract attention to the sign, and including a motion-sensitive switch to activate an alarm if the device is moved and/or an external programing means which can be plugged into the apparatus to reprogram it.
Description
9 ~
s r~
Thi6 invention relate6 to advorusing apparatus, and more particularly to ueb ~Ipparatus in combinadon ~vith scnsing apparatus.
10 Background Or the Invention Adverdsingdisplaydcviccshavehithertobcenknownha~ingilluminucdorotherdisplays which arc activated upon detection of a per~on by deteetion apparatu6. E~arnple~ of these canbefoundinUSPatentNo.3,594,760,F.H.Halcer(1971),USPatentNo.3,916,401,aE.
Preeman (197S), US Patent No. 4,222,188, ~rant et al (1980) ar d e6p~c~ally US Patent 4,853,678 Bishopet al (1989). ~ varietyofp~essure sendn~ ~ystems h~ve been u~edin sueh - - .
devices, ~o detect the pregence of a person at a location Yuitable for viewing the display. '~ ~ ~
' ',. . .
20 Alann apparatus has also been known for the detection and disclosure of persons or animal~
within an area, using active orpassive infra-red deteetors. l~u nples of these caq be ceeo in ;
US Patent No. 4,37S,034, J.K. Cmscott (1983), US Patent No. 3,924,130, Cohen et al (1975). ;!
;
US Patent No.4,346,427, Blissetl et al (1982) de~cribes apparatus fc>r controlling lighting, temperatureand~helikcinabuilding,responsivetothepreseoceofpersonslnanarea,u6ing infra-red detoetion appar~tus.
1l IS an objeet Of thC present invention to go at Ieast partway towa~ providing ~dver~sing apparaNs6cnsitivotothcprcsenccof4potend~laudiencc~andpIefcrablysuitab;cforusein 35 retail outletS, or ~t lea~t to provide the adverti6ing and/or ret~il industry with a useful ehoieo.
~-7~CA~
. . .
_, ' . ' - 2 - ~ 3 SUMM~RY OF THF~ N~Q~
In one aspect the inventio~ provides an advertising apparatus comprising:
(a) a casing;
(b) a powor 50urce arranged m said casing;
(c) pa~ive infra-red dctcctioa mcans arranged within said casing and connccted with said powcr sourco for de~ecdng thc presenco of at loast ono pcrson in an area ofdetcction compridng a substantially triangular field having an apex at ~aid deteot10n .
means, and an angle of at least S dcgrec~ at said apox;
(d) di6play means connected witb said casing and said powcr source, said display means being directed toward ~aid arca of dotcction, and;
(e) control mcans a~anged in said casing and connected with said dicplay means for activating and controlling gaid display mean~ in response to oporation of said .
detectionmeans, whcreby said display means is operablo to display a mes~age to an indivi iual whon tho . ~
individual enters said aroa of de~ection, and wherein the caslng includo~ a motion- . :
acdvated alann moans to Indicate wben the appa~us i~ moved.
~ .
P~ef~rably the alarm includes an inclination-sensitive switch and may include an audib1c alann warning to indicate when the apparatus is moved.
In another aspect, tho inventio n provide~ an advertlsing apparatus comprising~
(a) acadng;
(b) a powsr source aTranged in 6aid casing; ;
(c) passive {nfra-red detccdon means arranged witbin said c~l~ing and connected with said power source for detccting tho prc~e~ce of at lcast onc person in an area of dctecdon comprising , substandally trilmgular ficld having an apex at said detecdon :
means, and an angle of at least S dbg~ee8 at ~dd apex;
~ 3 ~ ~ ~ ~ g~
(d) display mcans connectcd wi~h said caoing l~nd sait powor sourcc, aid disp1ay mcans being dirccted toward said area of dclec~on, and;
5 (~) control mcans arrangcd in said casing and Conhcc~ed ui~h said display mcans for activating and controllin~ said display mcans in rcsponso to operadon of said dctcction means, 10 whcrcby said display mcans is opcrablc to display a mossage to an indi~idual whon the indivldual cntcrc said area of dctcction and including a programing moaos opdonally connectablc to 6aid casing, whcrcby thc mcssa~c ~Ivcn by sait di-play mcan6 can be a1 Prefcrably said programing mcans can be plugged into said ca6ine and may ioclude a microphone or a t~pc cassctte player 20 Brief Description of the Drawings t Thc follou~ng is a detcripthn of preferred fonns of the Invcntion, ~ivon by way of cx~mp1e only, with rcfcrence lo the ~ccompanyin~ trawings, in wl~ch Fieure 1 illustratc6 diagrammatically th¢ circui~ry of the pnefencd apparatus E~ illustrates prefe~red apparatus in sidc view and in section Ei~ illu8trates parts of the prefcrred apparatLs in an exploded per~pectivC v~tew Detailed Description of a Preferred Embodimenl 3S As illust ated in the diagrarn of Figure 1, Ihe in~ention in ilt prefened ~onn includes 6cnsing apparatuslOlinkedtoanaudiocircuitllandavisualdisplaycircuitl2byalogiccircuitl3, ~4~ ~9~&~$
preferably programmable. The apparatusispre~erablypoweredbyintcrt~ supplymeans 14, although it eould feasibly be powered from an external power supply.
The preferred apparatus is intended for use in 6upennarlcets or siJni2ar Ictail outlets. It is aciaptcd for attachmcnt to a shelf holding products for sale, and is intendcd to sense the prcsenceofpassingshoppers andattract theirattendon toaparticularp~oductoD the sbelf.
10 The sensing app~ratus 10 w~ll in nonnal use detect the p~sence of one or more persons near the shelf with which it is associated, and through the logic circuit 13 activate thc audio circuit ~.
Il andlorthe~isualdispla~rcircuit 12. AsshowninPigute2,thesensingapparatus lOuses oneormorepassiveinf~ ed ~ensorslSwhiehdctectehangeintempcraturewithinanarea.
Whcn emplaced on a supenmarkct shelf and directed across an aislc, sueb a sensor would mostpractieallybeNncdtodotectehangcintemperaturcwitbinllSbD30Dsrefadi~tsnco of 2 to 3 mctrcs, but thls field could be altered to suit a p~rticular loestlon. If two or m~e ~uch sensors are used it may be desirable to tune them sueh that oach eenses tcmperature 20 ehangc within a narrow arc, possibly 5 or Icss, and to direet them at difforent areas. A
person moving past thc apparatus may then be deteetcd by eacb sen60r in turn ~u intcrva1s, and may activatc the audio eireuit 11 and/or the visual display eireuit 12 sevcral times whlle pa~sine~ ~3Qeh 6cnsor might be arranged to eausc a different audio or visual si~al, sueh that 25 thc display ehangos ~s a person ~ asscs the spp~uatus, Itisproferred~hattheinfra-rodsensors ISdsteetehangeintemperaturcbyanamountrelatcd tohumanbodytemperaNrc~rathcrthan dmpiymca~uring thetcmpcrahueandactivat~ng the 30 apparatus whcn a pardeular thrcshold is crosscd. By tWs mcans ~ apparatus uli11 only be activated by a pcrson entcring thc detccting ~eld of thc scnsor, and will not be condnuously acdvated by a person rcmaining in d~c ficld. Addidonally, it ~ill bc activated by pcople :
entc~ing dle field cven if one or mare people are already there.
Temperamroscnso~appcarprcfelredforuscinthep~scntapplicatio4,althoughodlertypes 2~9~3 .s of sensors might be used.
5 Light bea n dctecting systems have commonly been used to detect the presence of people in doorways and the like, comprising a ligh~ source on one side of an area, di~icted a~ a light dctector on the opposite side of the area A per60n passing through the area may bloclc the Iight between the source and the detector, thereby activating apparatus. Such a system 10 ' suffers from a number of disadvantages however, in comparison to a passive infr~-red detection system. A light bcam may be intermpted (and apparatus thereby acdvated) by a number of things other th~n peoplc, 6uch as shopping truDdlers or producc, and may bc continuously activatcdbysuchanobjectleftintheligh~beam. Suchoccu~renccsmightwellbecommonina6upermarlcctor6unilarsituation,andtheapparatusmightcometobeseonas undesirablc by cus~omers and/or staff as a con~equence.
A furthcr disadvanuge with such scnsing apparanl~ is thc noed fQr both a light omitter and a 20 lightdctcctorrcquiringaddi~ionalspaccandneedingcarof~ilaliuunontofthenvopar~. The possibili~y of onc or both pans being lcnockcd out of alignment is reladvely high in a supennar~et ai~le, and could }~ve undesirable consequences.
25 Acdve infra-red detector 6y6tcms tend to suffer from similar di6advantages. Pressure sen~ors, possibly in tho fonn of mau or lines acros8 tbe floor of tbe aisk, could be u~ed, but arc prone to being activatod by articlc~ such a~ trundle~ orproduce accidentally lofton Plcm, and pro~ide something of an ob~taclc to smooth pa~sage along an aide.
A pa~sivo infra-rod de~ecdon system is found preferable to any of the above systoms.
par~icularly in a store, ~upermarlce~ or 6imilar applicadon. Thc dctecdon ~ystem can compri6e a ~ingle unit, rather than a separate signal gcnerator and signal reccivcr, and does 35 not necd to be carofully aligned, but rather can be generally directed u a suitablo atea.
,_ :
A pa~ive infra-red dctcctor can be set to distingui6h heat source~ in an ~rca havin~ a tempcraturewithinanan~w,specificrange,colrespondingforexamplcwiththetemperamre 5 rangc of human bodies. ln thic way, apparatus can bc providcd which is activated substandally only by thc prcscnce of a person, and not by other objects cuch as shopping trundlers.
10 Additionally the apparatus can bc arranged to activate upon detccdon of a change in tcmperaturecors~spondingtothetemperaturcofapcrson. Whenapersoncntet~thcarcain question, the apparatu~ will be acdvated, but if that p r60n remains in the area, it will not ~ ~ -condnuously be reactivat¢d, because thc temperaturc in thc arca will not change. If that pcrson leaves the area, or another pcrcon enters the area, a change in ~etnperaturc corresponding to human body temperatu~e will bo do~ected, and the appar~tus activatçd. In this way, continuous repedtion of a display to thc s~me pcrson can bc avoided, or u least limited, such that it is lcs~ ely to be found annoying or aggravating to potendal 20 Customer~.
The sencing apparatus 10 ic cet within the cadn~ of tho artielc, and thc son~orc lS direct~d throu~h apcrtures 16 in the front of the casing.
The audio circuit 11 may take a variety of common fo~ns within thc ccope o the pre6ent invention. It may compri~c reladvely sirnplc apparatùs adaptod to producc a singlc notc or sount, or a scnes of notcs forming a melody, for a sct period, Tbe volumc to whiCh thc 30 soundisamp~ andthclengthoftimeforwhichit9oundsmaybesuitedtothcparticu~
situa~on io whiCh the apparatus i8 to be uset, 4nd couJd be atjustable. If two or more sen80rs lS ar~ to bc wcd, thc audio Ci~CUit 11 may be adaptcd to producc dlffcrcot notes or sounds depending on which censor ha~ been acdvated, and how thc logic circuit 13 in turn 35 aclivates the audio circuit 12.
' 2~9~3 Morc complcx equipmcnt might be uged such tbat thc apparatus may imitatc orreprodu¢e a humanvoicoorothercomplicatedgound. Simil~rly,diff~n~ntgengorglSmlghtinthis¢ase 5 cause ~he audio circuit 11 to produco difforent passagog of speech or sound.
The visual display apparatu6 prcfcrably includcs an active dispuy, compri~ing the viwal display circuit 1~, and a pasgive display.
Theprefer~dvi6u~1displaycircuit 12hcludcsanumbcroflights 17,sucha~LightEmining Diodcs,posgiblyarrangedtofnpattoms,lottonorwotds,~dmightalsolncludcnumber of otherlightsofvanous typcs. If thcarticlcisintcndedtobepowcredbybattorieg howovor, the number and varicty of lithts which can fcasibly bc includod in tho apparatus may be fa~lystric~ylimi~edbytheamounlofpoweravailable~Thelo~iccirc1litl3maybcuranged to activate the light6 17 in a preprogrammcd gequence, or all simultancou61y, as bcfiu the dtuadon. ltle lights 17 arc prefcrably mounted on a board 18, as shown in Pigure 2, ant 20 may bc mountcd bchind onc or morc colourct or toxtu~d filtsr~ 19 to produce a de~d colour or cffcct in the display.
Thelogiccircuitl3maybeurangedtoactivatcbothvisualdisplaycircuitl2andtheautio 25 circuit 11 simultancously, and al-.emadvely mig~ht activatc onc bcfore or ~fter the othcr. It might,forcxample,befoundprcferablcinsomedtuationstoactivAtothcaudiocircuitfirst,using a sound broadcast to attract a pcr~on'~ attention to a gonal arca, and then to acdvatc the visual display circuit aftcr a short delay. to at~wt ~aid penon's atlcntion to a particular 30 point The visual di6play circuit 12 might include c1emcnts other than lighu, such a~ LCD 6creens andlo~mechanicalsignalingdevices,bu~a~presen~theseappearlcsspreforablethantheuu 35 of lights for reasons such as expen~e, power consumption and susccptibility to vanWism.
, -8~ 2~ ~ ~ 6 ~
The pa~sive vlsual di~play of thc prefer~d apparatus comprises a platc 24 be~ing sign 21.
P~eferablytheplate20i~whollyorpar~1ytransparent,andthe6ign21isprintedonpaperor 5 card, to be held in a reccss 22 in the back facc of the plite 20. Prcfcrably the means by which the sign 21 is held in the recess 22 allows it to be removed and replaced, such that mcssagcs bourne by the apparatus may convcnicntly bo changed from time to timc. If one or more fllters 19 arc to be used with tho apparatus, these may be u6ed to prcso thc dgn 21 into tbe 10 rcccss 22 and hold it i~place, as shown in Pigure 2.
Thc sign 21 prcferably canies a message which a potcntial customer is intended to f~ad or see, preferably rclatlng to goots on an adjacent ~helf. Tbis migh~ in nonna1 usc includc thc name of a par~culat product, and infofmadon relating to it 6uch as a sp~cial prlcc or notablc featurc.
.
In thc prcferred fonn of thc invcntion, the plate 20 compri~e~ tho f~nt of tbo ca~ing of tbe 20 articlc. Thc apertures 16, through whicb tho sensors lS are tirectod and tluough which sound from thc audio circuit 11 emanates, at~ formed in thi~ plate 20. P~tcd or tcxturcd areas might also bc formed in thc platc 20 to act as ~crecns or ftlt#rs for thc lights 1?.
2S A passive visua1 display might not be requircd, particu~arly if dlc audio circuit 11 can produce a spoken message, or tl e ~isual display circuit 12 can pf~duco a wTitton mcssagc witharrangementsofligbts 17,LCDscrecnsordmilar. Howevcr,apasslvcvlsualdisplay appears prefcrablc at prescnt, in that it providc~ a permanent display, even when thc 30 apparatus ha6 not bcen acdvated, and also because it can be rclativcly ine~penslve und docs not requirc power.
The ca~ing of the plefcrrcd apparatu6 compriscs a cabinet 23, with the plate 20 foIming a 3S frontfacc. Therear24Ofthccabinethasaho~izon~alindentedch~nnel25thcrcinbywhichthe cabinet may bc ftxed onto a shelf. ln nonnal usc a shelf is dotted into tho channcl 25, 9$603 ~:
g and the cabinet may then bc claxnped onto tho shelf to fix it firmly in place. Clamping moans may include a fixing bracket 26 having scrcws 27 by which It can bc fiubstantially immovablyfixed~otheshelf~Andbolts28bywbichthecabulet~3caninturnbcfixedtotbe bracket 26. Apertures arc provided through the rear of thc cablnet itl the horizontal channel 25, through which the bolts 28 from insidc the cabinet 23 fix the cabine~ to thc braclcet.
When thc cabinet is fixed to thc braclcet in Ihio manner, the ocrews 27 cannot roadily be o accessed, and consequendy the bracket cannot readily be removed from the shclf to which it binds tho cabinet.
.~ .
The pla~c 20 is fixod to thc body of thc cabinct 23 by ~pnn~ clip8 30, which cngagc with catche~ 31 on the lnside ~ ce of the ~ides orrcarof the cabinet 23. Preferably apcrmres 32 in the cabinet 23 ~re a~sociated with the catches 31, by which an appropri~c Icey can bo inserled from the oxterior to diseng~go the clip~ 30 frotn the catcheg 3 l, and thercby release the platc 20 to allow acccss to the cabinet interior. -Tbc power ~upply 14 for thc apparatus preferably comp~igeg batteries, contai~ed within the cabinet 23, rather than an external p~wer sowce. In storo ~ucb as 11 6upcnna~1cot it ls gencrallyprcferablctoavoidhavingolectricdcablcccros~ingthcshopfloorwhcreposslblc, 25 as these can bo unsightly and posdbly hazardous. Tho power wpply 14 may include one or morc transformcrs for voltag~ conversion to suit thc particular clectrical elemonts involved.
Thc logic circult 13, used to activ4te and control the audio circl.ut 11 8nt v~ua1 di6play circuitl2,ispreferablyprograrnmablcsuchthatthedisplaymaybealteredfromdmetotime and to suit different applications. Thc logic circuit l 3 might be relativoly comple~ ~o as to allow variadons in the display, or to ~nalce usc of multiple sensors and ~ r~lage of po~siblo r - 35 outputs to be acdvated. Altemadvely it could bo reladvcly 6implc, activating thc 8ame ~ ~ -circuits each time in response to signals from ~e 8endng app~ratU8 lQ
.. ...
'.-~. ~
- lo~ 2~9~3 A v~iety of motification~ and alterations might be made ~o the abovo e~cunp~e within the scope of ~he present invention.
S ' :: .
The example Bven relates to a relatively gmall articlc intended to be fi~ced to a shclf, but it will be appreciated that a free6tanding, possibly largermodel might be produccd, aad in such aca~ei~maybeconvcnicntforanumberofmodificadonstobemade. ThogensarglSmight bedirecledtocovcranarcofpossibly 180~or360,ratherthanbeingforward-faciagonly.
~hc powe} consurnption of the appsratu6 is great, it may be moro practical to ugc sn external power source rsther than batteries. A freest~nding atticle will not requine the meaas for attachmcnttoa6helf,butmightrequirealternativefixingmeanstopreventit6beiDgsbiftedfr~m placc to place. ;
In Pigure 1, a detschablc plug and soclcet connector 34 hag one sldc fastencd to the csbinc~
23. By this connecdon a p~gramming mcans 3S can be connected to ~e apparatus. A tape 20 casseue 36 enables a pre-~ecorded audio or visual messagc to be fed into the apparatus, to change the cxisdng mes~age to a new ono. l~rpically tbis enable~ an initial or a main mcssagc to be changed. Altornatively, a microphonc 37 can be used to feed a new aud o message inlo the apparatus.
I n order to ~ducc ~he danger of the apparatus bcing 6~01en, it preforably includcs a motion dctectionapparaws,6uchasanin~1ination-sensi~veme~ulyswitcb38. Ihisisconnectedto cause the apparatus to omit a loud au iiblo al~n when tbe appa-atus i~ moved~ ~he alann 30 may be delayed undl any message or other signal from the apparatu~ has ceased.
Other alterations migb~ also be made within the gcocral ~pirit and scope of the present - invendon as set fordl in tbe following clai ns.
~ J'~, '' ~"'
s r~
Thi6 invention relate6 to advorusing apparatus, and more particularly to ueb ~Ipparatus in combinadon ~vith scnsing apparatus.
10 Background Or the Invention Adverdsingdisplaydcviccshavehithertobcenknownha~ingilluminucdorotherdisplays which arc activated upon detection of a per~on by deteetion apparatu6. E~arnple~ of these canbefoundinUSPatentNo.3,594,760,F.H.Halcer(1971),USPatentNo.3,916,401,aE.
Preeman (197S), US Patent No. 4,222,188, ~rant et al (1980) ar d e6p~c~ally US Patent 4,853,678 Bishopet al (1989). ~ varietyofp~essure sendn~ ~ystems h~ve been u~edin sueh - - .
devices, ~o detect the pregence of a person at a location Yuitable for viewing the display. '~ ~ ~
' ',. . .
20 Alann apparatus has also been known for the detection and disclosure of persons or animal~
within an area, using active orpassive infra-red deteetors. l~u nples of these caq be ceeo in ;
US Patent No. 4,37S,034, J.K. Cmscott (1983), US Patent No. 3,924,130, Cohen et al (1975). ;!
;
US Patent No.4,346,427, Blissetl et al (1982) de~cribes apparatus fc>r controlling lighting, temperatureand~helikcinabuilding,responsivetothepreseoceofpersonslnanarea,u6ing infra-red detoetion appar~tus.
1l IS an objeet Of thC present invention to go at Ieast partway towa~ providing ~dver~sing apparaNs6cnsitivotothcprcsenccof4potend~laudiencc~andpIefcrablysuitab;cforusein 35 retail outletS, or ~t lea~t to provide the adverti6ing and/or ret~il industry with a useful ehoieo.
~-7~CA~
. . .
_, ' . ' - 2 - ~ 3 SUMM~RY OF THF~ N~Q~
In one aspect the inventio~ provides an advertising apparatus comprising:
(a) a casing;
(b) a powor 50urce arranged m said casing;
(c) pa~ive infra-red dctcctioa mcans arranged within said casing and connccted with said powcr sourco for de~ecdng thc presenco of at loast ono pcrson in an area ofdetcction compridng a substantially triangular field having an apex at ~aid deteot10n .
means, and an angle of at least S dcgrec~ at said apox;
(d) di6play means connected witb said casing and said powcr source, said display means being directed toward ~aid arca of dotcction, and;
(e) control mcans a~anged in said casing and connected with said dicplay means for activating and controlling gaid display mean~ in response to oporation of said .
detectionmeans, whcreby said display means is operablo to display a mes~age to an indivi iual whon tho . ~
individual enters said aroa of de~ection, and wherein the caslng includo~ a motion- . :
acdvated alann moans to Indicate wben the appa~us i~ moved.
~ .
P~ef~rably the alarm includes an inclination-sensitive switch and may include an audib1c alann warning to indicate when the apparatus is moved.
In another aspect, tho inventio n provide~ an advertlsing apparatus comprising~
(a) acadng;
(b) a powsr source aTranged in 6aid casing; ;
(c) passive {nfra-red detccdon means arranged witbin said c~l~ing and connected with said power source for detccting tho prc~e~ce of at lcast onc person in an area of dctecdon comprising , substandally trilmgular ficld having an apex at said detecdon :
means, and an angle of at least S dbg~ee8 at ~dd apex;
~ 3 ~ ~ ~ ~ g~
(d) display mcans connectcd wi~h said caoing l~nd sait powor sourcc, aid disp1ay mcans being dirccted toward said area of dclec~on, and;
5 (~) control mcans arrangcd in said casing and Conhcc~ed ui~h said display mcans for activating and controllin~ said display mcans in rcsponso to operadon of said dctcction means, 10 whcrcby said display mcans is opcrablc to display a mossage to an indi~idual whon the indivldual cntcrc said area of dctcction and including a programing moaos opdonally connectablc to 6aid casing, whcrcby thc mcssa~c ~Ivcn by sait di-play mcan6 can be a1 Prefcrably said programing mcans can be plugged into said ca6ine and may ioclude a microphone or a t~pc cassctte player 20 Brief Description of the Drawings t Thc follou~ng is a detcripthn of preferred fonns of the Invcntion, ~ivon by way of cx~mp1e only, with rcfcrence lo the ~ccompanyin~ trawings, in wl~ch Fieure 1 illustratc6 diagrammatically th¢ circui~ry of the pnefencd apparatus E~ illustrates prefe~red apparatus in sidc view and in section Ei~ illu8trates parts of the prefcrred apparatLs in an exploded per~pectivC v~tew Detailed Description of a Preferred Embodimenl 3S As illust ated in the diagrarn of Figure 1, Ihe in~ention in ilt prefened ~onn includes 6cnsing apparatuslOlinkedtoanaudiocircuitllandavisualdisplaycircuitl2byalogiccircuitl3, ~4~ ~9~&~$
preferably programmable. The apparatusispre~erablypoweredbyintcrt~ supplymeans 14, although it eould feasibly be powered from an external power supply.
The preferred apparatus is intended for use in 6upennarlcets or siJni2ar Ictail outlets. It is aciaptcd for attachmcnt to a shelf holding products for sale, and is intendcd to sense the prcsenceofpassingshoppers andattract theirattendon toaparticularp~oductoD the sbelf.
10 The sensing app~ratus 10 w~ll in nonnal use detect the p~sence of one or more persons near the shelf with which it is associated, and through the logic circuit 13 activate thc audio circuit ~.
Il andlorthe~isualdispla~rcircuit 12. AsshowninPigute2,thesensingapparatus lOuses oneormorepassiveinf~ ed ~ensorslSwhiehdctectehangeintempcraturewithinanarea.
Whcn emplaced on a supenmarkct shelf and directed across an aislc, sueb a sensor would mostpractieallybeNncdtodotectehangcintemperaturcwitbinllSbD30Dsrefadi~tsnco of 2 to 3 mctrcs, but thls field could be altered to suit a p~rticular loestlon. If two or m~e ~uch sensors are used it may be desirable to tune them sueh that oach eenses tcmperature 20 ehangc within a narrow arc, possibly 5 or Icss, and to direet them at difforent areas. A
person moving past thc apparatus may then be deteetcd by eacb sen60r in turn ~u intcrva1s, and may activatc the audio eireuit 11 and/or the visual display eireuit 12 sevcral times whlle pa~sine~ ~3Qeh 6cnsor might be arranged to eausc a different audio or visual si~al, sueh that 25 thc display ehangos ~s a person ~ asscs the spp~uatus, Itisproferred~hattheinfra-rodsensors ISdsteetehangeintemperaturcbyanamountrelatcd tohumanbodytemperaNrc~rathcrthan dmpiymca~uring thetcmpcrahueandactivat~ng the 30 apparatus whcn a pardeular thrcshold is crosscd. By tWs mcans ~ apparatus uli11 only be activated by a pcrson entcring thc detccting ~eld of thc scnsor, and will not be condnuously acdvated by a person rcmaining in d~c ficld. Addidonally, it ~ill bc activated by pcople :
entc~ing dle field cven if one or mare people are already there.
Temperamroscnso~appcarprcfelredforuscinthep~scntapplicatio4,althoughodlertypes 2~9~3 .s of sensors might be used.
5 Light bea n dctecting systems have commonly been used to detect the presence of people in doorways and the like, comprising a ligh~ source on one side of an area, di~icted a~ a light dctector on the opposite side of the area A per60n passing through the area may bloclc the Iight between the source and the detector, thereby activating apparatus. Such a system 10 ' suffers from a number of disadvantages however, in comparison to a passive infr~-red detection system. A light bcam may be intermpted (and apparatus thereby acdvated) by a number of things other th~n peoplc, 6uch as shopping truDdlers or producc, and may bc continuously activatcdbysuchanobjectleftintheligh~beam. Suchoccu~renccsmightwellbecommonina6upermarlcctor6unilarsituation,andtheapparatusmightcometobeseonas undesirablc by cus~omers and/or staff as a con~equence.
A furthcr disadvanuge with such scnsing apparanl~ is thc noed fQr both a light omitter and a 20 lightdctcctorrcquiringaddi~ionalspaccandneedingcarof~ilaliuunontofthenvopar~. The possibili~y of onc or both pans being lcnockcd out of alignment is reladvely high in a supennar~et ai~le, and could }~ve undesirable consequences.
25 Acdve infra-red detector 6y6tcms tend to suffer from similar di6advantages. Pressure sen~ors, possibly in tho fonn of mau or lines acros8 tbe floor of tbe aisk, could be u~ed, but arc prone to being activatod by articlc~ such a~ trundle~ orproduce accidentally lofton Plcm, and pro~ide something of an ob~taclc to smooth pa~sage along an aide.
A pa~sivo infra-rod de~ecdon system is found preferable to any of the above systoms.
par~icularly in a store, ~upermarlce~ or 6imilar applicadon. Thc dctecdon ~ystem can compri6e a ~ingle unit, rather than a separate signal gcnerator and signal reccivcr, and does 35 not necd to be carofully aligned, but rather can be generally directed u a suitablo atea.
,_ :
A pa~ive infra-red dctcctor can be set to distingui6h heat source~ in an ~rca havin~ a tempcraturewithinanan~w,specificrange,colrespondingforexamplcwiththetemperamre 5 rangc of human bodies. ln thic way, apparatus can bc providcd which is activated substandally only by thc prcscnce of a person, and not by other objects cuch as shopping trundlers.
10 Additionally the apparatus can bc arranged to activate upon detccdon of a change in tcmperaturecors~spondingtothetemperaturcofapcrson. Whenapersoncntet~thcarcain question, the apparatu~ will be acdvated, but if that p r60n remains in the area, it will not ~ ~ -condnuously be reactivat¢d, because thc temperaturc in thc arca will not change. If that pcrson leaves the area, or another pcrcon enters the area, a change in ~etnperaturc corresponding to human body temperatu~e will bo do~ected, and the appar~tus activatçd. In this way, continuous repedtion of a display to thc s~me pcrson can bc avoided, or u least limited, such that it is lcs~ ely to be found annoying or aggravating to potendal 20 Customer~.
The sencing apparatus 10 ic cet within the cadn~ of tho artielc, and thc son~orc lS direct~d throu~h apcrtures 16 in the front of the casing.
The audio circuit 11 may take a variety of common fo~ns within thc ccope o the pre6ent invention. It may compri~c reladvely sirnplc apparatùs adaptod to producc a singlc notc or sount, or a scnes of notcs forming a melody, for a sct period, Tbe volumc to whiCh thc 30 soundisamp~ andthclengthoftimeforwhichit9oundsmaybesuitedtothcparticu~
situa~on io whiCh the apparatus i8 to be uset, 4nd couJd be atjustable. If two or more sen80rs lS ar~ to bc wcd, thc audio Ci~CUit 11 may be adaptcd to producc dlffcrcot notes or sounds depending on which censor ha~ been acdvated, and how thc logic circuit 13 in turn 35 aclivates the audio circuit 12.
' 2~9~3 Morc complcx equipmcnt might be uged such tbat thc apparatus may imitatc orreprodu¢e a humanvoicoorothercomplicatedgound. Simil~rly,diff~n~ntgengorglSmlghtinthis¢ase 5 cause ~he audio circuit 11 to produco difforent passagog of speech or sound.
The visual display apparatu6 prcfcrably includcs an active dispuy, compri~ing the viwal display circuit 1~, and a pasgive display.
Theprefer~dvi6u~1displaycircuit 12hcludcsanumbcroflights 17,sucha~LightEmining Diodcs,posgiblyarrangedtofnpattoms,lottonorwotds,~dmightalsolncludcnumber of otherlightsofvanous typcs. If thcarticlcisintcndedtobepowcredbybattorieg howovor, the number and varicty of lithts which can fcasibly bc includod in tho apparatus may be fa~lystric~ylimi~edbytheamounlofpoweravailable~Thelo~iccirc1litl3maybcuranged to activate the light6 17 in a preprogrammcd gequence, or all simultancou61y, as bcfiu the dtuadon. ltle lights 17 arc prefcrably mounted on a board 18, as shown in Pigure 2, ant 20 may bc mountcd bchind onc or morc colourct or toxtu~d filtsr~ 19 to produce a de~d colour or cffcct in the display.
Thelogiccircuitl3maybeurangedtoactivatcbothvisualdisplaycircuitl2andtheautio 25 circuit 11 simultancously, and al-.emadvely mig~ht activatc onc bcfore or ~fter the othcr. It might,forcxample,befoundprcferablcinsomedtuationstoactivAtothcaudiocircuitfirst,using a sound broadcast to attract a pcr~on'~ attention to a gonal arca, and then to acdvatc the visual display circuit aftcr a short delay. to at~wt ~aid penon's atlcntion to a particular 30 point The visual di6play circuit 12 might include c1emcnts other than lighu, such a~ LCD 6creens andlo~mechanicalsignalingdevices,bu~a~presen~theseappearlcsspreforablethantheuu 35 of lights for reasons such as expen~e, power consumption and susccptibility to vanWism.
, -8~ 2~ ~ ~ 6 ~
The pa~sive vlsual di~play of thc prefer~d apparatus comprises a platc 24 be~ing sign 21.
P~eferablytheplate20i~whollyorpar~1ytransparent,andthe6ign21isprintedonpaperor 5 card, to be held in a reccss 22 in the back facc of the plite 20. Prcfcrably the means by which the sign 21 is held in the recess 22 allows it to be removed and replaced, such that mcssagcs bourne by the apparatus may convcnicntly bo changed from time to timc. If one or more fllters 19 arc to be used with tho apparatus, these may be u6ed to prcso thc dgn 21 into tbe 10 rcccss 22 and hold it i~place, as shown in Pigure 2.
Thc sign 21 prcferably canies a message which a potcntial customer is intended to f~ad or see, preferably rclatlng to goots on an adjacent ~helf. Tbis migh~ in nonna1 usc includc thc name of a par~culat product, and infofmadon relating to it 6uch as a sp~cial prlcc or notablc featurc.
.
In thc prcferred fonn of thc invcntion, the plate 20 compri~e~ tho f~nt of tbo ca~ing of tbe 20 articlc. Thc apertures 16, through whicb tho sensors lS are tirectod and tluough which sound from thc audio circuit 11 emanates, at~ formed in thi~ plate 20. P~tcd or tcxturcd areas might also bc formed in thc platc 20 to act as ~crecns or ftlt#rs for thc lights 1?.
2S A passive visua1 display might not be requircd, particu~arly if dlc audio circuit 11 can produce a spoken message, or tl e ~isual display circuit 12 can pf~duco a wTitton mcssagc witharrangementsofligbts 17,LCDscrecnsordmilar. Howevcr,apasslvcvlsualdisplay appears prefcrablc at prescnt, in that it providc~ a permanent display, even when thc 30 apparatus ha6 not bcen acdvated, and also because it can be rclativcly ine~penslve und docs not requirc power.
The ca~ing of the plefcrrcd apparatu6 compriscs a cabinet 23, with the plate 20 foIming a 3S frontfacc. Therear24Ofthccabinethasaho~izon~alindentedch~nnel25thcrcinbywhichthe cabinet may bc ftxed onto a shelf. ln nonnal usc a shelf is dotted into tho channcl 25, 9$603 ~:
g and the cabinet may then bc claxnped onto tho shelf to fix it firmly in place. Clamping moans may include a fixing bracket 26 having scrcws 27 by which It can bc fiubstantially immovablyfixed~otheshelf~Andbolts28bywbichthecabulet~3caninturnbcfixedtotbe bracket 26. Apertures arc provided through the rear of thc cablnet itl the horizontal channel 25, through which the bolts 28 from insidc the cabinet 23 fix the cabine~ to thc braclcet.
When thc cabinet is fixed to thc braclcet in Ihio manner, the ocrews 27 cannot roadily be o accessed, and consequendy the bracket cannot readily be removed from the shclf to which it binds tho cabinet.
.~ .
The pla~c 20 is fixod to thc body of thc cabinct 23 by ~pnn~ clip8 30, which cngagc with catche~ 31 on the lnside ~ ce of the ~ides orrcarof the cabinet 23. Preferably apcrmres 32 in the cabinet 23 ~re a~sociated with the catches 31, by which an appropri~c Icey can bo inserled from the oxterior to diseng~go the clip~ 30 frotn the catcheg 3 l, and thercby release the platc 20 to allow acccss to the cabinet interior. -Tbc power ~upply 14 for thc apparatus preferably comp~igeg batteries, contai~ed within the cabinet 23, rather than an external p~wer sowce. In storo ~ucb as 11 6upcnna~1cot it ls gencrallyprcferablctoavoidhavingolectricdcablcccros~ingthcshopfloorwhcreposslblc, 25 as these can bo unsightly and posdbly hazardous. Tho power wpply 14 may include one or morc transformcrs for voltag~ conversion to suit thc particular clectrical elemonts involved.
Thc logic circult 13, used to activ4te and control the audio circl.ut 11 8nt v~ua1 di6play circuitl2,ispreferablyprograrnmablcsuchthatthedisplaymaybealteredfromdmetotime and to suit different applications. Thc logic circuit l 3 might be relativoly comple~ ~o as to allow variadons in the display, or to ~nalce usc of multiple sensors and ~ r~lage of po~siblo r - 35 outputs to be acdvated. Altemadvely it could bo reladvcly 6implc, activating thc 8ame ~ ~ -circuits each time in response to signals from ~e 8endng app~ratU8 lQ
.. ...
'.-~. ~
- lo~ 2~9~3 A v~iety of motification~ and alterations might be made ~o the abovo e~cunp~e within the scope of ~he present invention.
S ' :: .
The example Bven relates to a relatively gmall articlc intended to be fi~ced to a shclf, but it will be appreciated that a free6tanding, possibly largermodel might be produccd, aad in such aca~ei~maybeconvcnicntforanumberofmodificadonstobemade. ThogensarglSmight bedirecledtocovcranarcofpossibly 180~or360,ratherthanbeingforward-faciagonly.
~hc powe} consurnption of the appsratu6 is great, it may be moro practical to ugc sn external power source rsther than batteries. A freest~nding atticle will not requine the meaas for attachmcnttoa6helf,butmightrequirealternativefixingmeanstopreventit6beiDgsbiftedfr~m placc to place. ;
In Pigure 1, a detschablc plug and soclcet connector 34 hag one sldc fastencd to the csbinc~
23. By this connecdon a p~gramming mcans 3S can be connected to ~e apparatus. A tape 20 casseue 36 enables a pre-~ecorded audio or visual messagc to be fed into the apparatus, to change the cxisdng mes~age to a new ono. l~rpically tbis enable~ an initial or a main mcssagc to be changed. Altornatively, a microphonc 37 can be used to feed a new aud o message inlo the apparatus.
I n order to ~ducc ~he danger of the apparatus bcing 6~01en, it preforably includcs a motion dctectionapparaws,6uchasanin~1ination-sensi~veme~ulyswitcb38. Ihisisconnectedto cause the apparatus to omit a loud au iiblo al~n when tbe appa-atus i~ moved~ ~he alann 30 may be delayed undl any message or other signal from the apparatu~ has ceased.
Other alterations migb~ also be made within the gcocral ~pirit and scope of the present - invendon as set fordl in tbe following clai ns.
~ J'~, '' ~"'
Claims (8)
1. An advertising apparatus comprising:
(a) a casing;
(b) a power source arranged in said casing;
(c) passive infra-red detection means arranged within said casing and connected with said power source for detecting the presence of at least one person in an area of detection comprising a substantially triangular field having an apex at said detection means, and an angle of at least 5 degrees at said apex;
(d) display means connected with said casing and said power source, said displaymeans being directed toward said area of detection, and;
(c) control means arranged in said casing and connected with said display means for activating and controlling said display means in response to operation of said detection means, whereby said display means is operable to display a message to an individual then the individual enters said area of detection, and wherein the casing includes a motion-activated alarm means to indicate when the apparatus is moved.
(a) a casing;
(b) a power source arranged in said casing;
(c) passive infra-red detection means arranged within said casing and connected with said power source for detecting the presence of at least one person in an area of detection comprising a substantially triangular field having an apex at said detection means, and an angle of at least 5 degrees at said apex;
(d) display means connected with said casing and said power source, said displaymeans being directed toward said area of detection, and;
(c) control means arranged in said casing and connected with said display means for activating and controlling said display means in response to operation of said detection means, whereby said display means is operable to display a message to an individual then the individual enters said area of detection, and wherein the casing includes a motion-activated alarm means to indicate when the apparatus is moved.
2. An advertising apparatus according to claim 1, in which the alarm means includes an inclination-sensitive switch.
3. An advertising apparatus according to claim 1 or 2, including an audible alarm warning lo indicate when the apparatus is moved.
4. An advertising apparatus according to claim 1 or 2, in which the alarm means is held inoperative until the apparatus has ceased emitting any other audible signal.
5. An advertising apparatus comprising:
(a) a casing;
(b) a power source arranged in said casing;
(c) passive infra-red detection means arranged within said casing and connected with said power source for selecting the presence of at least one person in an area of detection comprising a substantially triangular field having an apex at said detection means, and an angle of at least 5 degrees at said apex;
(d) display means connected with said casing and said power source, said displaymeans being directed toward said area of detection, and;
(e) control moans arranged in said casing and connected with said display means for activating and controlling said display means in response to operation of said detection means, whereby said display moans is operable to display a message to an individual when the individual enters said area of detection and including a programing means, optionally connectable to said easing, whereby the message given by said displaymeans can be altered.
(a) a casing;
(b) a power source arranged in said casing;
(c) passive infra-red detection means arranged within said casing and connected with said power source for selecting the presence of at least one person in an area of detection comprising a substantially triangular field having an apex at said detection means, and an angle of at least 5 degrees at said apex;
(d) display means connected with said casing and said power source, said displaymeans being directed toward said area of detection, and;
(e) control moans arranged in said casing and connected with said display means for activating and controlling said display means in response to operation of said detection means, whereby said display moans is operable to display a message to an individual when the individual enters said area of detection and including a programing means, optionally connectable to said easing, whereby the message given by said displaymeans can be altered.
6. An advertising apparatus, according to claim 5 in which the programing means can be plugged into said easing.
7. An advertising apparatus, according to claim 5 or 6 in which the programing means includes a microphone whereby a verbal or other audible message may be inserted onto the apparatus.
8. An advertising apparatus, according to claim n 5 or 6 in which the programing means includes a tape cassette player from which a pre-programmed message or display can be inserted into the apparatus.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2096603 CA2096603A1 (en) | 1993-05-19 | 1993-05-19 | Advertising device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CA 2096603 CA2096603A1 (en) | 1993-05-19 | 1993-05-19 | Advertising device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2096603A1 true CA2096603A1 (en) | 1994-11-20 |
Family
ID=4151680
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA 2096603 Abandoned CA2096603A1 (en) | 1993-05-19 | 1993-05-19 | Advertising device |
Country Status (1)
| Country | Link |
|---|---|
| CA (1) | CA2096603A1 (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP1713044A2 (en) * | 2005-04-11 | 2006-10-18 | Robert Bosch GmbH | Method and apparatus for providing information to a user of a security system |
| WO2007020071A1 (en) * | 2005-08-17 | 2007-02-22 | Checkpoint Systems International Gmbh | Method and device for protecting articles |
| US7701339B2 (en) | 2006-03-31 | 2010-04-20 | Checkpoint Systems, Inc. | System and method for securing and displaying items for merchandising |
| US7724135B2 (en) | 2007-03-29 | 2010-05-25 | Checkpoint Systems, Inc. | Coiled cable display device |
| US8081075B2 (en) | 2006-03-31 | 2011-12-20 | Checkpoint Systems, Inc. | Tether cord and sensor alarms |
| US8102262B2 (en) | 2006-03-31 | 2012-01-24 | Checkpoint Systems, Inc. | Charging merchandise items |
-
1993
- 1993-05-19 CA CA 2096603 patent/CA2096603A1/en not_active Abandoned
Cited By (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP1713044A3 (en) * | 2005-04-11 | 2007-06-06 | Robert Bosch GmbH | Method and apparatus for providing information to a user of a security system |
| EP1713044A2 (en) * | 2005-04-11 | 2006-10-18 | Robert Bosch GmbH | Method and apparatus for providing information to a user of a security system |
| CN101297342B (en) * | 2005-08-17 | 2012-04-04 | 关卡系统国际股份有限公司 | Method and device for protecting articles |
| WO2007020071A1 (en) * | 2005-08-17 | 2007-02-22 | Checkpoint Systems International Gmbh | Method and device for protecting articles |
| AU2006281559B2 (en) * | 2005-08-17 | 2009-11-12 | Checkpoint Systems, Inc. | Method and device for protecting articles |
| US8890690B2 (en) | 2005-08-17 | 2014-11-18 | Checkpoint Systems, Inc. | System and device for protecting articles |
| US8542120B2 (en) | 2005-08-17 | 2013-09-24 | Checkpoint Systems, Inc. | Method and device for protecting articles |
| US8212672B2 (en) | 2005-08-17 | 2012-07-03 | Checkpoint Systems, Inc. | Method and device for protecting articles |
| US7701339B2 (en) | 2006-03-31 | 2010-04-20 | Checkpoint Systems, Inc. | System and method for securing and displaying items for merchandising |
| US8089357B2 (en) | 2006-03-31 | 2012-01-03 | Checkpoint Systems, Inc. | System and method for securing and displaying items for merchandising |
| US8102262B2 (en) | 2006-03-31 | 2012-01-24 | Checkpoint Systems, Inc. | Charging merchandise items |
| US8106772B2 (en) | 2006-03-31 | 2012-01-31 | Checkpoint Systems, Inc. | Tether cord and sensor alarms |
| US8081075B2 (en) | 2006-03-31 | 2011-12-20 | Checkpoint Systems, Inc. | Tether cord and sensor alarms |
| US8013740B2 (en) | 2006-03-31 | 2011-09-06 | Checkpoint Systems, Inc. | System and method for securing and displaying items for merchandising |
| US8314699B2 (en) | 2006-03-31 | 2012-11-20 | Checkpoint Systems, Inc. | Charging merchandise items |
| US7994914B2 (en) | 2006-03-31 | 2011-08-09 | Checkpoint Systems, Inc. | System and method for securing and displaying items for merchandising |
| US8624737B2 (en) | 2006-03-31 | 2014-01-07 | Checkpoint Systems, Inc. | Charging merchandise items |
| US7724135B2 (en) | 2007-03-29 | 2010-05-25 | Checkpoint Systems, Inc. | Coiled cable display device |
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| Date | Code | Title | Description |
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| FZDE | Dead |