CA2409995A1 - Online media exchange - Google Patents
Online media exchange Download PDFInfo
- Publication number
- CA2409995A1 CA2409995A1 CA002409995A CA2409995A CA2409995A1 CA 2409995 A1 CA2409995 A1 CA 2409995A1 CA 002409995 A CA002409995 A CA 002409995A CA 2409995 A CA2409995 A CA 2409995A CA 2409995 A1 CA2409995 A1 CA 2409995A1
- Authority
- CA
- Canada
- Prior art keywords
- offer
- purchase
- advertising media
- data defining
- sell
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
Abstract
A data processing system (see Fig. 2) enabling a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
Claims (12)
1. A method for trading advertising media, comprising:
a. providing an exchange data structure accessible via a communications network;
b. storing in said data structure data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. storing in said data structure data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. comparing said offer to sell and said offer to purchase, to identify whether said offer to purchase meats the terms of said offer to sell
a. providing an exchange data structure accessible via a communications network;
b. storing in said data structure data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. storing in said data structure data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. comparing said offer to sell and said offer to purchase, to identify whether said offer to purchase meats the terms of said offer to sell
2. The method of claim 1, further comprising:
e. storing data defining advertising content to be presented in said advertising media; and f. publishing said advertising content data on said advertising media if said offer to purchase meets the terms of said offer to sell.
e. storing data defining advertising content to be presented in said advertising media; and f. publishing said advertising content data on said advertising media if said offer to purchase meets the terms of said offer to sell.
3. The method of claim 2, further comprising:
g. measuring said consumer action.
g. measuring said consumer action.
4. The method of claim 1, further comprising:
e. calculating the effective cost per thousand for said offer to purchase or said offer to sell, and outputting said effective cost per thousand.
e. calculating the effective cost per thousand for said offer to purchase or said offer to sell, and outputting said effective cost per thousand.
5. The method of claim 1, wherein said offer to purchase is revocable at will,
6. A method for publishing information on the current market value of medial comprising;
a. providing an exchange data structure accessible via a communications network;
b. storing in said data structure data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. storing in said data structure data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d, publishing said data defining an offer to purchase or said data defining an offer to sell.
a. providing an exchange data structure accessible via a communications network;
b. storing in said data structure data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. storing in said data structure data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d, publishing said data defining an offer to purchase or said data defining an offer to sell.
7. A system for trading advertising media, comprising.
a. an exchange data structure accessible via a communications network;
b. stored in said data structure, data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. stored in said data structure, data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. means to compare said offer to sell and said offer to purchase, to identify whether said offer to purchase meets the terms of said offer to sell.
a. an exchange data structure accessible via a communications network;
b. stored in said data structure, data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
c. stored in said data structure, data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. means to compare said offer to sell and said offer to purchase, to identify whether said offer to purchase meets the terms of said offer to sell.
8. The system of claim 7, further comprising:
e. stored data defining advertising content to be presented in said advertising media; and f. means for publishing said advertising content data on said advertising media if said offer to purchase meets the terms of said offer to sell.
e. stored data defining advertising content to be presented in said advertising media; and f. means for publishing said advertising content data on said advertising media if said offer to purchase meets the terms of said offer to sell.
9.~The system of claim 8, further comprising:
g. means for measuring said consumer action.
g. means for measuring said consumer action.
10. The system of claim 7, further comprising e. a calculator for calculating the effective cost per thousand for said offer to purchase or said offer to sell, and an output for outputting said effective cost per thousand.
11. The system of claim 7, wherein said offer to purchase is revocable at will.
12. A system for publishing information on the current market value of media, comprising:
a. an exchange data structure accessible via a communications network;
b. stored in said data structure, data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action variable input to calculate compensation payable to purchase said advertising media;
c. stored in said data structure, data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. publishing means for publishing said data defining an offer to purchase or said data defining an offer to sell.
a. an exchange data structure accessible via a communications network;
b. stored in said data structure, data defining an offer to sell advertising media, said data defining a selling compensation scheme which uses a consumer action variable input to calculate compensation payable to purchase said advertising media;
c. stored in said data structure, data defining an offer to purchase advertising media, said data defining a purchasing compensation scheme which uses a consumer action as a variable input to calculate compensation payable to purchase said advertising media;
d. publishing means for publishing said data defining an offer to purchase or said data defining an offer to sell.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US20694400P | 2000-05-24 | 2000-05-24 | |
US60/206,994 | 2000-05-24 | ||
PCT/US2001/016927 WO2001090956A1 (en) | 2000-05-24 | 2001-05-24 | Online media exchange |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2409995A1 true CA2409995A1 (en) | 2001-11-29 |
CA2409995C CA2409995C (en) | 2010-01-12 |
Family
ID=22768609
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA002409995A Expired - Fee Related CA2409995C (en) | 2000-05-24 | 2001-05-24 | Online media exchange |
Country Status (6)
Country | Link |
---|---|
US (1) | US7962363B2 (en) |
EP (1) | EP1305741A4 (en) |
JP (1) | JP2004524593A (en) |
AU (2) | AU6494701A (en) |
CA (1) | CA2409995C (en) |
WO (1) | WO2001090956A1 (en) |
Families Citing this family (366)
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