CA2414717A1 - Method and apparatus for placing virtual objects - Google Patents

Method and apparatus for placing virtual objects Download PDF

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Publication number
CA2414717A1
CA2414717A1 CA002414717A CA2414717A CA2414717A1 CA 2414717 A1 CA2414717 A1 CA 2414717A1 CA 002414717 A CA002414717 A CA 002414717A CA 2414717 A CA2414717 A CA 2414717A CA 2414717 A1 CA2414717 A1 CA 2414717A1
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CA
Canada
Prior art keywords
virtual objects
terminal
virtual
viewer
virtual object
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002414717A
Other languages
French (fr)
Other versions
CA2414717C (en
Inventor
John S. Hendricks
Alfred E. Bonner
John S. Mccoskey
Michael L. Asmussen
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Adeia Media Holdings LLC
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Individual
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Filing date
Publication date
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Publication of CA2414717A1 publication Critical patent/CA2414717A1/en
Application granted granted Critical
Publication of CA2414717C publication Critical patent/CA2414717C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/034—Electronic editing of digitised analogue information signals, e.g. audio or video signals on discs
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/19—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier
    • G11B27/28—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier by using information signals recorded by the same method as the main recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/24—Systems for the transmission of television signals using pulse code modulation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions

Abstract

A method and an apparatus are used to place virtual objects in video programs.
Programs are selected and virtual object locations are defined in the selected programs. The available virtual objects available are categorized and the categories are correlated to subscriber information. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscriber's terminals to groups, based on factors such as area of dominant influence and household income. A placement plan may instruct the television terminals to display the desired virtual object. The television terminals may record which virtual objects were displayed, and may report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

Claims (27)

1. A method for placing virtual objects in virtual object locations in a video program at a viewer's terminal, comprising:
receiving a plurality of virtual objects for use with one or more of the virtual object locations in the video program, wherein the plurality of virtual objects comprises first virtual objects intended for the viewer's terminal and other virtual objects intend for other terminals;
storing the plurality of virtual objects in the viewer's terminal; and inserting one or more of the received plurality of virtual objects into one or more of the virtual object locations during a display or storage of the video program at the viewer's terminal.
2. The method of claim 1, wherein the step of inserting comprises:
selecting a specific virtual object from the one or more virtual objects.
3. The method of claim 2, further comprising recording virtual objects watched data at the viewer's terminal.
4. The method of claim 2, further comprising adjusting the selecting step based on the recorded virtual objects watched data.
5. The method of claim 1, further comprising:
receiving updated virtual objects at the viewer's terminal; and storing the updated virtual objects in the viewer's terminal.
6. The method of claim 1, wherein at least one virtual object is an interactive virtual object including a link to a location remote from the viewer's terminal, further comprising:
receiving an activation of the interactive virtual object; and connecting the viewer's terminal to the remote location.
7. The method of claim 6, wherein the remote location is an Internet web site.
8. The method of claim 1, wherein the viewer's terminal is one of a set top terminal, a television, a personal computer, a satellite television receiver, a wireless telephone, an electronic book reader, and a PDA device.
9. A terminal that receives virtual objects and video programs having virtual object locations and places the virtual objects into the video programs, comprising:
a receiver that receives a plurality of virtual objects and the video programs, the plurality of virtual objects comprising one yr more victual objects targeted for the terminal and one or more additional objects targeted for additional terminals;
a memory that stores the plurality virtual objects; and a processor that inserts one or more of the plurality of virtual objects into the virtual object locations dining a display of the video programs.
10. The terminal of claim 9, wherein the video programs include a virtual object placement plan, the processor comprising a comparison module that compares the virtual abject placement plan and the stored virtual objects to determine a specific virtual object for placement in a specific virtual object location.
11. The terminal of claim 10, wherein the virtual object placement plan is stored in the memory.
12. The terminal of claim 9, wherein the receiver receives updated virtual objects and the memory stores the updated virtual objects.
13. The terminal of claim 9, wherein the processor comprises a virtual objects watched module that determines virtual objects watched at the terminal, the virtual objects watched data stored in the memory.
14. The terminal of claim 13, wherein the processor adjusts the virtual object placement plan based on the stored victual objects viewed data.
15. The terminal of claim 9, wherein one or more virtual objects are interactive virtual objects, the interactive virtual objects including a link from the terminal to a remote location.
16. The terminal of claim 15, wherein the remote location is an Internet web site.
17. The terminal of claim 9, wherein the terminal is one of a set top terminal, a television, a personal computer, a satellite television receiver, a wireless telephone, and electronic book reader, and a PhA device.
18. A method for placing virtual objects into video programs at a viewer s terminal, comprising:
receiving one or more virtual objects comprising first virtual objects for the viewer's terminal and second virtual objects for second terminals;
storing the received virtual objects;

receiving a video program including one or more virtual object locations, the video program.
including virtual object information for placement of virtual objects into the video program;
comparing the virtual object information and the received virtual objects to select virtual objects for placement in the virtual object locations; and inserting the selected virtual objects into the virtual object locations.
19. The method of claim 18, wherein a viewer receives virtual objects for display based on viewer information including one or mere of program watched data, virtual objects watched data, viewer demographic data, and viewer entered data.
20. The method of claim 18, further comprising:

gathering virtual objects watched data and programs watched data; and storing the virtual objects watched data and the programs watched data in the viewer's terminal.
21. The method of claim 18, wherein the video program is stored and the inserting step occurs while the video program is stored.
22. A method for piercing virtual objects into video programs at a viewer's terminal, comprising:
receiving one or more virtual objects comprising first virtual objects for the viewer's terminal end second virtual objects for second terminals;

receiving a video program including one or more victual object locations, the video program including virtual object information for placement of virtual objects into the video program;
comparing the virtual object information and the received virtual objects to select virtual objects for placement in the virtual object locations; and inserting the selected virtual objects into the virtual object locations.
23. The method of claim 22, further comprising storing the received one or more virtual objects in the viewer's terminal.
24. The method of claim 22, wherein the video program is stored in the viewer's terminal and wherein the inserting step occurs during storage of the video program.
25. The method of claim 22, wherein the inserting step occurs during a display of the video program.
26. The method of claim 22, wherein the inserting step occurs during receipt of the video program.
27. The method of claim 22, wherein the video program is displayed multiple times at the viewer's terminal, and wherein virtual objects inserted into the video object locations vary with one or more of the multiple displays of the video program.
CA2414717A 2000-06-30 2001-06-28 Method and apparatus for placing virtual objects Expired - Lifetime CA2414717C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US09/609,286 2000-06-30
US09/609,286 US7743330B1 (en) 2000-06-19 2000-06-30 Method and apparatus for placing virtual objects
PCT/US2001/020478 WO2002003706A1 (en) 2000-06-30 2001-06-28 Method and apparatus for placing virtual objects

Publications (2)

Publication Number Publication Date
CA2414717A1 true CA2414717A1 (en) 2002-01-10
CA2414717C CA2414717C (en) 2012-10-16

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Family Applications (1)

Application Number Title Priority Date Filing Date
CA2414717A Expired - Lifetime CA2414717C (en) 2000-06-30 2001-06-28 Method and apparatus for placing virtual objects

Country Status (8)

Country Link
US (1) US7743330B1 (en)
EP (1) EP1300020B1 (en)
AT (1) ATE311726T1 (en)
AU (1) AU2001271533A1 (en)
CA (1) CA2414717C (en)
DE (1) DE60115449D1 (en)
HK (1) HK1056281B (en)
WO (1) WO2002003706A1 (en)

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WO2002003706A1 (en) 2002-01-10
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AU2001271533A1 (en) 2002-01-14
US7743330B1 (en) 2010-06-22
EP1300020A1 (en) 2003-04-09
HK1056281A1 (en) 2004-02-06
DE60115449D1 (en) 2006-01-05
ATE311726T1 (en) 2005-12-15
HK1056281B (en) 2006-08-11

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