CA2445925A1 - Intelligent internet website with hierarchical menu - Google Patents

Intelligent internet website with hierarchical menu Download PDF

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Publication number
CA2445925A1
CA2445925A1 CA002445925A CA2445925A CA2445925A1 CA 2445925 A1 CA2445925 A1 CA 2445925A1 CA 002445925 A CA002445925 A CA 002445925A CA 2445925 A CA2445925 A CA 2445925A CA 2445925 A1 CA2445925 A1 CA 2445925A1
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CA
Canada
Prior art keywords
menu
internet website
user
users
site
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002445925A
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French (fr)
Other versions
CA2445925C (en
Inventor
Barry Joseph Smyth
Paul Cotter
Elizabeth Ann Mckenna
Nigel David Hanby
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Amdocs Software Systems Ltd
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Individual
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Publication of CA2445925A1 publication Critical patent/CA2445925A1/en
Application granted granted Critical
Publication of CA2445925C publication Critical patent/CA2445925C/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/954—Navigation, e.g. using categorised browsing

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Remote Sensing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • User Interface Of Digital Computer (AREA)
  • Digital Computer Display Output (AREA)
  • Input From Keyboards Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An internet website which presents a hierarchical menu structure to users includes a personalisation engine 14 to automatically modify the menu structure for each user at least according to that user's previous browsing history at the site. In one embodiment the engine 14 provides, as menu optio ns for a selected menu page of the hierarchical menu, a plurality of the most probable links which the user may wish to reach from the selected menu page. In another embodiment there are provided, as additional menu options for a particular menu page, a plurality of links which are similar, as determined by meeting a predetermined similarity metric, to menu options present on the particular menu page other than through meeting the similarity metric.</SDOA B>

Claims (17)

1. An Internet website which presents a hierarchical menu structure to users, the site having a default menu structure and means to automatically modify the default menu structure for each user over time according to at least that user's previous browsing history at the site.
2. An Internet website as claimed in claim 1, wherein the modifying means includes means for promoting, as menu options for a selected menu page of the menu structure, a plurality of the most probable links which the user may wish to reach from the selected menu page, subject to any restraints imposed by the site operator or the user.
3. An Internet website as claimed in claim 2, wherein the probabilities of the links are weighted.
4. An Internet website as claimed in claim 2 or 3, further including means for providing user-designated links as menu options for a selected menu page.
5. An Internet website as claimed in claim 2, 3 or 4, further including means for limiting the number of menu levels that a link can be promoted within the default menu structure.
6. An Internet website as claimed in any one of claims 2 to 5, further including means for selecting whether a promoted link is copied or moved to the selected menu page.
7. An Internet website as claimed in any preceding claim, wherein the modifying means dynamically calculates the menu options which appear on a selected menu page when the user selects that menu page.
8. An Internet website as claimed in any preceding claim, wherein the modifying means automatically modifies the default menu structure for each user according to both that and other users' previous browsing history at the site.
9. An Internet website as claimed in claim 8, wherein the modifying means includes means for providing, as at least one additional menu option for a particular menu page, at least one link which is similar, as determined by a predetermined similarity measurement, to at least one menu option present on the particular menu page other than through the similarity measurement, the similarity measurement being a function of that and other users' browsing history.
10. An Internet website as claimed in claim 9, wherein the similarity between two menu options is determined as a function of the number of times each menu option has been selected by users that have selected both.
11. An Internet website as claimed in claim 10, wherein a user's selection of a particular menu option is taken into account in the similarity measurement only if the number of times that user has selected that menu option reaches a predetermined threshold.
12. An Internet website as claimed in claim 10 or 11, wherein a menu option is not considered for provision as an additional menu option if the number of users selecting it exceeds a predetermined threshold.
13. An Internet website as claimed in claim 10, 11 or 12, wherein a similarity measurement is made on two menu options only if each menu option has been selected by a predetermined minimum number of users.
14. A method of operating an internet website which presents a hierarchical menu structure to users, the method including automatically modifying a default menu structure for each user over time according to at least that user's previous browsing history at the site.
15. A method as claimed in claim 14, including automatically modifying the menu structure hierarchy for each user according to both that and other users' previous browsing history at the site.
16. A computer program for use at an internet website which presents a hierarchical menu structure to users, the program having code for automatically modifying a default menu structure for each user over time according to at least that user's previous browsing history at the site.
17. A computer program as claimed in claim 16, including code for automatically modifying the menu structure hierarchy for each user according to both that and other users' previous browsing history at the site.
CA002445925A 2001-05-10 2002-05-02 Intelligent internet website with hierarchical menu Expired - Fee Related CA2445925C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
IE20010455 2001-05-10
IES010455 2001-05-10
PCT/IE2002/000059 WO2002091154A2 (en) 2001-05-10 2002-05-02 Intelligent internet website with hierarchical menu

Publications (2)

Publication Number Publication Date
CA2445925A1 true CA2445925A1 (en) 2002-11-14
CA2445925C CA2445925C (en) 2010-01-05

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CA002445925A Expired - Fee Related CA2445925C (en) 2001-05-10 2002-05-02 Intelligent internet website with hierarchical menu

Country Status (10)

Country Link
US (2) US7779023B2 (en)
EP (1) EP1412844B1 (en)
JP (1) JP4378524B2 (en)
CN (1) CN100367166C (en)
AT (1) ATE505760T1 (en)
AU (1) AU2002256868B2 (en)
CA (1) CA2445925C (en)
DE (1) DE60239742D1 (en)
IE (2) IES20020335A2 (en)
WO (1) WO2002091154A2 (en)

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Also Published As

Publication number Publication date
CN100367166C (en) 2008-02-06
WO2002091154A2 (en) 2002-11-14
EP1412844A2 (en) 2004-04-28
IES20020336A2 (en) 2002-11-13
US7028261B2 (en) 2006-04-11
JP2004531818A (en) 2004-10-14
US20030063129A1 (en) 2003-04-03
US20030065706A1 (en) 2003-04-03
ATE505760T1 (en) 2011-04-15
EP1412844B1 (en) 2011-04-13
JP4378524B2 (en) 2009-12-09
AU2002256868B2 (en) 2007-08-16
IES20020335A2 (en) 2002-11-13
WO2002091154A3 (en) 2004-03-04
CN1714334A (en) 2005-12-28
CA2445925C (en) 2010-01-05
US7779023B2 (en) 2010-08-17
DE60239742D1 (en) 2011-05-26

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