CA2481570A1 - Determining location of an audience member having a portable media monitor - Google Patents
Determining location of an audience member having a portable media monitor Download PDFInfo
- Publication number
- CA2481570A1 CA2481570A1 CA002481570A CA2481570A CA2481570A1 CA 2481570 A1 CA2481570 A1 CA 2481570A1 CA 002481570 A CA002481570 A CA 002481570A CA 2481570 A CA2481570 A CA 2481570A CA 2481570 A1 CA2481570 A1 CA 2481570A1
- Authority
- CA
- Canada
- Prior art keywords
- location code
- data
- detected
- portable media
- audience measurement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/31—Arrangements for monitoring the use made of the broadcast services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
- H04H60/51—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of receiving stations
Abstract
Systems, methods and devices for gathering data concerning media usage by predetermined audience members. An audience measurement code in acoustic energy (14) produced by a media receiver (30) is detected by a portable media monitor (10). The monitor (10) also detects a location code (24) produced in a vicinity of the media receiver.
Claims (31)
1. A portable media monitor for gathering data to produce estimates of media audiences based on acoustic energy emitted by a media receiver, the portable media monitor capable of being carried on the person of an audience member, the portable media monitor comprising:
acoustic transducer means for producing transducer output data in response to received acoustic energy including acoustic energy from a media receiver;
audience measurement code detector means for detecting audience measurement codes emitted acoustically from the media receiver based on the transducer output data to produce detected audience measurement code data;
location code detector means for detecting a first location code transmitted wirelessly in a predetermined area in which the media receiver is located, to produce detected first location code data; and first communication means for communicating the detected audience measurement code data and the detected first location code data to an audience estimate producing system for producing audience estimate data based on the detected audience measurement code data and the detected first location code data.
acoustic transducer means for producing transducer output data in response to received acoustic energy including acoustic energy from a media receiver;
audience measurement code detector means for detecting audience measurement codes emitted acoustically from the media receiver based on the transducer output data to produce detected audience measurement code data;
location code detector means for detecting a first location code transmitted wirelessly in a predetermined area in which the media receiver is located, to produce detected first location code data; and first communication means for communicating the detected audience measurement code data and the detected first location code data to an audience estimate producing system for producing audience estimate data based on the detected audience measurement code data and the detected first location code data.
2. The portable media monitor of claim 1, wherein the location code detector means comprises means for detecting the first location code transmitted acoustically.
3. The portable media monitor of claim 2, wherein the location code detector means is coupled with the acoustic transducer means to receive the transducer output data therefrom and operative to detect the first location code in the transducer output data.
4. The portable media monitor of claim 3, wherein the location code detector means is operative to detect the first location code emitted asynchronously with the audience measurement codes emitted from the media receiver.
5. The portable media monitor of claim 3, wherein the location code detector means is operative to detect the first location code based on the transducer output data produced in response to inaudible acoustic energy.
6. The portable media monitor of claim 5, wherein the location code detector means is operative to detect the first location code within an audible frequency range, based on the transducer output data.
7. The portable media monitor of claim 3, wherein the audience measurement code detector means and the location code detector means comprise a processor programmed to detect the audience measurement codes and the first location code.
8. The portable media monitor of claim 7, wherein the processor is programmed to detect the audience measurement codes and the first location code in accordance with a common, predetermined detection algorithm.
9. A system for gathering data to produce estimates of media audiences, comprising the portable media monitor of claim 3, and first acoustic transmitter means for emitting the first location code in the predetermined area.
10. The system of claim 9, wherein the first acoustic transmitter means comprises means for evaluating a masking ability of ambient acoustic energy in the predetermined area to produce masking evaluation data, and means for setting an amplitude of the emitted first location code.based on the masking evaluation data.
11. The portable media monitor of claim 3, wherein the acoustic transducer means comprises first and second acoustic transducers, the audience measurement code detector means being coupled with the first acoustic transducer to receive the transduced output data therefrom and the location code detector means location code detector means being coupled to the second acoustic transducer.
12. A system for gathering data to produce estimates of media audiences, comprising the portable media monitor of claim 1, and a wireless transmitter means for transmitting the first location code wirelessly in the predetermined area.
13. The system of claim 12, wherein the wireless transmitter means comprises a radio frequency transmitter means for transmitting the first location code as a radio frequency transmission.
14. The portable media monitor of claim 1, wherein the location code detector means comprises radio frequency receiver means for receiving the first location code transmitted as a radio frequency transmission.
15. The portable media monitor of claim 14, comprising means for supplying power to operate the radio frequency receiver means in response to detection of an audience measurement code by the audience measurement code detector means.
16. The portable media monitor of any of the preceding claims, comprising means for storing the detected audience measurement code data and the detected first location code data.
17. The portable media monitor of claim 16, wherein the first communication means is operative to communicate the stored detected audience measurement code data and detected first location code data to the audience estimate producing system.
18. A system for gathering data to produce estimates of media audiences, comprising the portable media monitor of any of the preceding claims, a first docking station including means for receiving the detected audience measurement code data and the detected first location code data from the first communication means of the portable media monitor and second communication means for communicating the detected audience measurement code data and the detected first location code data to the audience estimate producing system.
19. The system of claim 18, wherein the first docking station includes the first acoustic transmitter.
20. The system of claim 19, wherein the first docking station includes power supply means for supplying power to the first acoustic transmitter.
21. The system of claim 18, further comprising a hub coupled with a plurality of docking stations, including the first docking station, to receive audience measurement code data and location code data from the plurality of docking stations, including the detected audience measurement code data and detected first location code data from the first docking station, the hub including third means for communicating the received audience measurement code data and location code data to the audience estimate producing system.
22. The system of claim 21, further comprising transmitter means for emitting a second location code in a predetermined area including the hub.
23. The system of claim 22, wherein the hub comprises power supply means for supplying power to the transmitter means.
24. A system for gathering data to produce estimates of media audiences, comprising the portable media monitor of any of the preceding claims, and a further transmitter means for emitting a second location code, the further transmitter means being positioned at a location outside a household of a predetermined audience member to whom the portable media monitor is assigned.
25. The system of claim 24, wherein the further transmitter means is positioned in a vehicle used by the predetermined audience member.
26. The system of claim 24, wherein the further transmitter means is positioned in a workplace of the predetermined audience member.
27. A method for gathering data to produce estimates of media audiences based on acoustic energy emitted by a media receiver, comprising:
transducing acoustic energy received by a portable media monitor to produce transduced output data;
detecting audience measurement codes emitted acoustically from a media receiver based on the transduced output data to produce detected audience measurement code data;
detecting a wirelessly transmitted location code in the portable media monitor to produce detected location code data, the location code being transmitted wirelessly in a predetermined area in which the media receiver is located; and communicating the detected audience measurement code data and the detected location code data to an audience estimate producing system for producing audience estimate data based on the detected audience measurement code data and the detected location code data.
transducing acoustic energy received by a portable media monitor to produce transduced output data;
detecting audience measurement codes emitted acoustically from a media receiver based on the transduced output data to produce detected audience measurement code data;
detecting a wirelessly transmitted location code in the portable media monitor to produce detected location code data, the location code being transmitted wirelessly in a predetermined area in which the media receiver is located; and communicating the detected audience measurement code data and the detected location code data to an audience estimate producing system for producing audience estimate data based on the detected audience measurement code data and the detected location code data.
28. The method of claim 27, comprising detecting the location code transmitted as acoustic energy.
29. The method of claim 28, comprising transmitting the location code as acoustic energy.
30. The method of claim 27, comprising detecting the location code transmitted as radio frequency energy.
31. The method of claim 30, comprising transmitting the location code as radio frequency energy.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/093,676 US7471987B2 (en) | 2002-03-08 | 2002-03-08 | Determining location of an audience member having a portable media monitor |
US10/093,676 | 2002-03-08 | ||
PCT/US2003/006795 WO2003077455A1 (en) | 2002-03-08 | 2003-03-05 | Determining location of an audience member having a portable media monitor |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2481570A1 true CA2481570A1 (en) | 2003-09-18 |
CA2481570C CA2481570C (en) | 2009-12-22 |
Family
ID=27804220
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA002481570A Expired - Lifetime CA2481570C (en) | 2002-03-08 | 2003-03-05 | Determining location of an audience member having a portable media monitor |
Country Status (15)
Country | Link |
---|---|
US (1) | US7471987B2 (en) |
EP (1) | EP1488557B1 (en) |
JP (1) | JP3891987B2 (en) |
CN (1) | CN100472992C (en) |
AR (1) | AR038909A1 (en) |
AU (1) | AU2003217949A1 (en) |
CA (1) | CA2481570C (en) |
DE (1) | DE10392368T5 (en) |
DK (1) | DK1488557T3 (en) |
ES (1) | ES2409350T3 (en) |
GB (1) | GB2402528B (en) |
PA (1) | PA8568801A1 (en) |
PE (1) | PE20040005A1 (en) |
TW (1) | TW200304085A (en) |
WO (1) | WO2003077455A1 (en) |
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-
2002
- 2002-03-08 US US10/093,676 patent/US7471987B2/en active Active
-
2003
- 2003-02-26 TW TW092104078A patent/TW200304085A/en unknown
- 2003-03-05 CA CA002481570A patent/CA2481570C/en not_active Expired - Lifetime
- 2003-03-05 JP JP2003575539A patent/JP3891987B2/en not_active Expired - Lifetime
- 2003-03-05 ES ES03713925T patent/ES2409350T3/en not_active Expired - Lifetime
- 2003-03-05 EP EP03713925.0A patent/EP1488557B1/en not_active Expired - Lifetime
- 2003-03-05 CN CNB038098954A patent/CN100472992C/en not_active Expired - Lifetime
- 2003-03-05 AU AU2003217949A patent/AU2003217949A1/en not_active Abandoned
- 2003-03-05 DK DK03713925.0T patent/DK1488557T3/en active
- 2003-03-05 WO PCT/US2003/006795 patent/WO2003077455A1/en active Application Filing
- 2003-03-05 DE DE10392368T patent/DE10392368T5/en not_active Withdrawn
- 2003-03-05 GB GB0422187A patent/GB2402528B/en not_active Expired - Lifetime
- 2003-03-07 PE PE2003000235A patent/PE20040005A1/en not_active Application Discontinuation
- 2003-03-07 PA PA20038568801A patent/PA8568801A1/en unknown
- 2003-03-07 AR ARP030100802A patent/AR038909A1/en unknown
Also Published As
Publication number | Publication date |
---|---|
EP1488557A4 (en) | 2010-11-17 |
CN1650551A (en) | 2005-08-03 |
WO2003077455A1 (en) | 2003-09-18 |
PA8568801A1 (en) | 2003-12-10 |
JP3891987B2 (en) | 2007-03-14 |
TW200304085A (en) | 2003-09-16 |
US7471987B2 (en) | 2008-12-30 |
JP2005520393A (en) | 2005-07-07 |
EP1488557A1 (en) | 2004-12-22 |
EP1488557B1 (en) | 2013-05-08 |
CA2481570C (en) | 2009-12-22 |
GB0422187D0 (en) | 2004-11-03 |
AR038909A1 (en) | 2005-02-02 |
GB2402528B (en) | 2005-06-15 |
US20030171833A1 (en) | 2003-09-11 |
PE20040005A1 (en) | 2004-04-08 |
DK1488557T3 (en) | 2013-06-10 |
AU2003217949A1 (en) | 2003-09-22 |
CN100472992C (en) | 2009-03-25 |
GB2402528A (en) | 2004-12-08 |
ES2409350T3 (en) | 2013-06-26 |
DE10392368T5 (en) | 2005-06-30 |
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