CA2562666A1 - Method and system of advertising in a mobile communication system - Google Patents
Method and system of advertising in a mobile communication system Download PDFInfo
- Publication number
- CA2562666A1 CA2562666A1 CA002562666A CA2562666A CA2562666A1 CA 2562666 A1 CA2562666 A1 CA 2562666A1 CA 002562666 A CA002562666 A CA 002562666A CA 2562666 A CA2562666 A CA 2562666A CA 2562666 A1 CA2562666 A1 CA 2562666A1
- Authority
- CA
- Canada
- Prior art keywords
- advertisement
- information
- advertisement information
- mobile communication
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/02—Calling substations, e.g. by ringing
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/42348—Location-based services which utilize the location information of a target
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04Q—SELECTING
- H04Q3/00—Selecting arrangements
- H04Q3/0016—Arrangements providing connection between exchanges
- H04Q3/0029—Provisions for intelligent networking
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2242/00—Special services or facilities
- H04M2242/15—Information service where the information is dependent on the location of the subscriber
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04Q—SELECTING
- H04Q2213/00—Indexing scheme relating to selecting arrangements in general and for multiplex systems
- H04Q2213/13098—Mobile subscriber
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04Q—SELECTING
- H04Q2213/00—Indexing scheme relating to selecting arrangements in general and for multiplex systems
- H04Q2213/13376—Information service, downloading of information, 0800/0900 services
Abstract
A method for advertising in a mobile communication system may include generating a request for advertisement information, transmitting the request for advertisement information to advertisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertisement device, storing the requested advertisement information in a storage device and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device. The presented selected advertisement information may be stored and statistic information relates to the selected advertisement information may be generated and sent to the advertisement device. The statistic information may be utilized to offset the cost of using the mobile communication system for the user or to track use of the system. The advertisement information may be requested, provides, received and stored during a stated by mode of the mobile communication device. The advertisement information may be request, provided received and stored during a non-peak time on a provider network used by the mobile communication device.
Description
METHOD AND SYSTEM OF ADVERTISING IN A MOBI)<.E
COMMl<lIdZCATION SYSTEM
Reference To Related Applications This application claims benefit of and is a continuation-impart of U.S. Serial No. 10/851,524, filed May 21, 2004, U.S. Provisional Application No.
601566,522, filed April 28, 2004, and LJ.S. Provisional Application No. 60/562,088, filed April 13, 2004, the entire contents of which are herein incozporated by reference.
Field of Disclosure The present disclosure relates to advertising in mobile connnunication systems and more particularly to a method and system for advertising in mobile communication systems.
Background of the Disclosure Mobile communication systems are increasingly becoming an integral pazrt of every day life. For example, the number of users of cellular telephone systems has been steadily increasing for many years. As the mobile communication industry has grown, the technology in the industry has improved greatly. Mobile communication devices, such as cell phones, commonly include improved display devices capable of color display, the display of text data and more complex graphical infoz~nation. In addition, the microprocessors in such devices have advanced such that they are capable of processing vezy large amounts of data, thus enabling the transmission and presentation of text data, complex graphics and audio data as well. Thus, mobile conmnunication devices have become a useful medium for advertisers.
For example, U. S Patent 6,622,174 B 1 relates to a system and method for sending, converting, and adding advertisements to electronic messages sent across a net<vork. European Patent Publication EP0986273 A1 relates to the transmission of advertising messages via shortmessage service (SMS). Russian Patent Publication RU2192049 relates to a method for disseminating advertising and informative messages (variants). French Patent Publication FR2810836 relates to a remote message control system with a public terminal that can send selected publicity to user addresses. While these publications relate generally to advertising in a mobile communication system, they do not disclose the system and methods for advertising in a mobile communication system discussed herein.
Thus it is clear that it is desirable to provide a method and system for advertisement In a 1110b1Ie C0111111L1111Cat1o11 Syste111.
Summary of the Disclosu~--a A systeln for advertising in a mobile communication according to an embodiment of the present disclosure includes an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement infolzmation, a mobile colailnunication device and a provider network adapted to provide connmunication between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advertisement information, a transmission device adapted to send at least the request for advertisement information to the advertisement device, a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device, a storage device adapted to store at least the requested advertisement information, an interface device adapted to pa~esent selected advertisement information fro111 the requested advertisement 111f01111at1011 to a user of the mobile communication device when a request for connection to a second communication device is received by the mobile communication device along with notification information indicating the incoming request for colmection and a notification device adapted to record the selected advertisement information presented to the user by the interface device.
A system for advertising in a mobile communication system according to another embodiment of the present disclosure includes an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information, a mobile colnmunication device, a provider network adapted to provide colnn iunication between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advel-tisement information, a tlanslmission device adapted to send at least the request for advertisement information to the advertisement device, a receiving device adapted to receive at least the requested advertisement information provided by the advel-tisen lent device, a storage device adapted to store at least the requested advertisement information, a comlection request device adapted to provide a request for colmection to a second conmnunication device, wherein selected advertisement information from the requested advel-tisement information and the request for connection are transmitted to the second S C0111111u1110at1o11 device, such that the selected advertisement infonnatien is presented to a user of the second mobile ~~0111111L11110at1o11 device with notification information indicating the incoming request for connection, and a notification device, positioned at the second communication device, adapted to record the selected advertisement information presented to the user of the second communication device.
A method of advertising in a mobile communication system according to one embodiment of the present disclosure includes generating a request for advel-tisement infonnation at a mobile communication device, transmitting at least the request for advertisement information to an advel-tisement device, providing requested advertisement ilzformation from the advertisement device, receiving at least the requested advel-tisement information provided by the advertisement device, storing at least the requested advertisement ilzfonnation, presenting selected advertisement infonnation fr0111 the requested advertisement infonnation and notification infonnation indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second connnunication device is received and recording the selected advertisement information presented to the user using a notification device.
A lnethod for advertising in a mobile communication system according to another embodiment of the present disclosure includes generating a request for advertisement information at a lnobile communication device, transmitting at least the request for advel-tisement information to an advertisement device, providing requested advertisement information from the advel-tisement device, receiving at least the requested advertisement infornzation provided by the advertisement device, storing at least the requested advertisement infonnation, generating a request for connection to a second comlnunication device, transmitting the request for connection and selected advertisement information from the requested advertisement information to the second communication device such that the selected advertisement information and notification information indicating the request for connection are presented to a user of the second 0011111111111Cat1011 device when the request for connection is received and recording, at the second communication device, the selected advertisement information presented to the user.
A computer system according to an embodiment of the present disclosure includes a processor and a program storage device readable by the computer system, embodying a program of instructions executable by the processor to perform method steps for advertising in a mobile communication system. The method steps include generating a request for advertisement information at a mobile conununication device, transmitting at least the request for advel-tisemelat information to an advertisement device, providing requested advertisement infoxlnation froln the advertisement device, receiving at least the requested advertisement information provided by the advertisement device, storing at least the requested advertisement infoln~lation, presenting selected advertisement 1nf01111ati011 fr0111 the requested advertisement information and notification information indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second communication device is received and recording the selected advertisen~lent information presented to the user using a notification device.
A computer system according to an embodiment of the present disclosure includes a processor and a program storage device readable by the computer system,.
embodying a program of instmctions executable by the processor to perform method steps for advertising in a mobile communication system. The method steps include generating a-request for advertisement information at a lnobile communication device, transmitting at least the request for advertisement information to an advel-tiselnent device, providing requested advertiselnent illfonnation fiom the advertisement device, receiving at least the requested advertisement information provided by the advertisement device, storing at least the requested advertisement information, generating a request for connection to a second C0111111u112Cat1o11 device, transmitting the request fox corlxlection and selected advertisement information from the requested advertisement information to the second connnunication device such that the selected advertisement information and notification information indicating the incoming request for connection axe presented to a user of the second communication device when the request for connection is received and recording, at the second communication device, the selected advertisement 111f01111at1011 presented to the user.
A system for advertising in a mobile communication system according to an embodiment of the present disclosure includes a lnobile communication device, a provider network adapted t0 a110W cOI11111L1n1CatlOn Wlth the mobile communication device, wherein the 1110b11e Co11111111111CatI0I1 device fiu-ther includes a ' caller identification device adapted to identify a telephone number of an incoming request fox connection to the mobile communication device, a local advertisement device adapted to store a plurality of advertisement information related to a plurality of individuals identified at least by telephone number, wherein the local advertisement device compares the idelrtified telephone number to telephone numbers of the plurality of individuals and provides specific advertisement information related to a lllatchlllg individual and an interface device adapted to present the specif c advertisement information to a user of the mobile connnunication device with notification information illdicating the incoming request for connection.
A n~ethad for advertising in a mobile connnunication system according to another embodiment of the present disclosure includes identifying a telephone number of an incoming request for comiection to a mobile communication device, comparing the identified telephone number to telephone 1111111berS of a plurality of individuals, wherein the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement information related to each of the plurality of illdividuals, providing specific advertisement information related to a, 111atClllllg individual when the identified telephone ll11111ber 111atcheS the telephone number of the 111atChlllg individual and pre5entlllg the 5peC1flC
adVert1Se111e11t information to a user of the mobile communication device with notification information indicating the incoming request for comiection via an interface device.
A system for advertising in a mobile communication system according to an embodiment of the present disclosure includes an advertisement device adapted to store a phlxality of advertisement information and to provide requested advertisement information, a mabile communication device and a provider network adapted to pTOVlde C0111n1I1111Cat1o11 between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advertisement information fram the advertisement device, a transmission/receiving device adapted to transmit information, including the request far comlection and to receive information, including the requested advertisement information via the provider network, a storage device adapted to store at least requested advertisement infornlation from the advertisement device provided in response to the request and an interface device adapted to present selected advertisement information fro111 the requested advertisement lllfO1111at1O11 to a user of tile mOblle CO111111un1CatlOn device when a reduest for connection to a second CO1111n11111Cat1011 device is received by the mobile CO11111111111Cat1011 device along Wltll 110t1fiCatlOll 111f01111at1011 lndlCatlng tile 111COn11ng TeqLleSt fOT CO1111eCtlOn.
A method fox advertising in a mobile connnunication system according to anotller embodiment of the present disclosure includes generating a request for advel-tisement information, transmitting tile request for advertisement infonnation to an advel-tisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertiselnent device, storing the requested advertisement infonllation in a storage device, and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile connnunication device when a request for collnecti.on is received by the mobile connnunication device.
t A system for advertising in a nlol.~ile communication system including a plurality of lllOblle CO111111L1111CatlOn devices according to a further embodiment of the present invention includes an advertisement selves for storing advertisement information including a plurality of advertisement units and for transmitting to the plurality of mobile connnunication devices the advertisement information including the plurality of advertisement units, and a provider network for providing colnlnunication between the advertisement server and the plurality of mobile CO111I1111111Cat1O11 devices, wherein each of the plurality of mobile communication devices includes a memory for storing the advertisement information including the plurality of advel-tisement units, and the advertisement selves is configured to control the selection of one of the plurality of advertisement 11111tS for presentation to users of the plurality of mobile communication devices baded on a predeternlined location of the users.
Brief Description of the Drawings A more complete appreciation of the present disclosure and many of the attendant advantages thereof will be readily obtained as the same becomes better G
understood by reference to the following detailed description when considered in connection with the accompanying drawings, wherein:
Figure 1 is a block diagran z of a system fox advertising in a mobile communication system according to an embodiment of the present disclosure;
~ Figure 2 is a block diagram illustrating a mobile communication device of the system for advertising in a inobile communication system of Figure 1;
Figure 3 is a block diagram of a system fox advertising in a mobile C01111n11111Cat1011 SySteln aCCOrd111g t0 a110theT e111bOdllnellt of the present disclosure;
Figure 4 is a block diagram of a system fox advertising in a mobile C011111111111Cat1011 SyStenl aCCOTdlllg to an embodiment of the present disclosure;
Figure 5 is a flowchart illustrating a method of advertising in a mobile cammunicatioxl ,system according to one embodiment of the present disclosure;
Figure 6 is a flowchart illustrating a method of advertising in a mobile communication system according to an embodiment of the present disclosure;
Figure 7 is a flowchart illustrating a method of advertising' ill a mobile connnunication system according to another embodiment of the present disclosure;
Figure 8 is a block diagram illustrating a system of advertisil~.g in.a mobile communication .system according to an embodiment of the present disclosure;
Figure 9 is an illustration of a computer system . fox implementing a method and system according to the present disclosure;
Figure 10 is an illustration of an advertising method in a mobile network according to an embodiment of the present disclosure;
Figure 1'1 is an illustration of an advertising method in a mobile GSM
netwoxlc according to an embodiment of the present disclosure;
Figure 12 is an illustration of a method of saving advertisement information for an advertising system in a mobile Network according to an embodiment of the present disclosure;
Figure 13 is an illustration of a method of saving advertisement information fox an advertising system in a GSM mobile netvvoxlc according to an embodiment of the present disclosure;
Figure 14 is an illustration of gellerating statistic information of an advertising system in a mobile net<vork according to an embodiment of the present disclosure;
Figure 15 is an ilJustlation of generating Stat15t1C 111fOr111at1011 Of an advertising systeln in a GS1VI mobile network according to an embodiment of the present disclosure;
Figure 1G is an illustration of a method of advertising in a mobile network according to an embbdiment of the present disclosure; and Figure 17 is an illustration of a method of advertising in a GSM mobile network according to an embodiment of the present disclosure.
Detailed Description of the Disclosure Mobile communication systems typically include at Ieast one mobile C0111111L1111Cat1011 device, or client device and a system operator, or provider network, typically a cellular network, that enables communication between the client device and other conmmnication devices. That is, the provider network~allows the mobile communication device or devices to communicate with other mobile communication devices and Wlth Other C0111111L1mCatlOrl devices, SLlCh a5 CO11Ve11tlOnal teJephOneS. In addition, the provider network may allow the mobile communication device to collznzunicate with interl2et service providers so that the mobile communication device can access the intemet, More specifically, 1110b11e CO1111n11111Cat1011 devices cbmlnonly, use wireless application protocol (WAP) to access the Internet. Mobile C0111111L1n1Cat1011 devices commonly include both VOICe CO1111111i111Cat1o11 Capablhtle5 aS
well as data colnn zunication capabilities, thus allowing users to make telephone calls and to send and receive various data, including, for example, text data, audio data and/or graphical data. Examples of mobile comlmunication systems include cellular telephone systems, such as those using CDMA technology, popular in the United States, and GSM technology wllicll is popular in Europe and Asia.
The system and method of the present disclosure may be implemented in the fOr111 Of a software application naming On a COmpllteT SySte111 5LlCh aS a malllffa111e, personal computer (PC), handheld computer, server etc. The computer system lnay be linked to a database or various types,of storage media. The link may be, for example, via a direct link such as a direct hard wire or wireless connection, via a network comlection such as a local area network, or via the Internet.
An example of a computer system capable of implementing the present system and method 1S ShOWIl 111 Figure 9. The computer system referred to generally as system 100 may include a central processing unit (CPU) 102, n ~elnory 104, a printer interface 106, a display Lllllt 108, a LAN (local area network) data transmission controller 110, a LAN interface 112, a network controller 114, an internal bus 116, a database 120 aizd one or more input devices 118 such as, for example, a keyboard, mouse, etc. Naturally, other components may be included in the computer system and some components may not be present.
Figure 1 illushates a system for advertising in a mobile communication system in accordance with one en~odiment of the present disclosure. The system includes at least one lnobile communication device 12, an advertisement device 14 and a provider Network 16 allowing for colnmunication between at least the mobile communication device and the advertisement device. Additional mobile communication devices 12a, 12b,12c may also be included.
Figure 2 illustrates the mobile communication device 12 of Figure 1 in greater detail'. The 1110b11e CO11111111111Cat1o11 device 12 preferably includes a requesting device 22 adapted to generate a request for advertisement irlfonnatioN. A
transmission device 23 is adapted to transmit at least the request for advertisement i~nfonnation to the advel-tisement device 14 via the provider network 16. A receiving device 24 is adapted to receive at least requested advertisement information from the advel-tisement device 14. A storage device 26 is adapted to store at least the requested advertisement 111f01111at1011. An interface device 27 is adapted to present at least selected advertisement inforniation from the requested advertisement information to a user of the mobile communication device when an incoming request for connection to the mobile communication device 12 is received. Notification device 28 may be adapted to record the advertisement infornlation presented to the user. A
controller (not shown) such as a microprocessor, for example, may also be included to control the requesting device 22, the transmission device 23, the receiving device 24, the storage device 26, the interface device 27 and the notification device 29.
The requesting device 22 generates a request for advertisement information to be sent to the advel-~isement device 14. The request preferably includes feature infonnation related to the features of the mobile connnunication devicel2. The feattue infonnation preferably includes infonnatian related to a size of a display of the mobile communication device 12, the limitations of the display, and/or the audio capabilities of the mobile communication device, for example.
The transmission device 23 transmits at least the request for advertisement infonnation to the advertisement device 14 via provider network 16. The transmission device 23 play also be used to translmit any other infollnation on behalf of the lmOblle CO11m1111n1Cat1011 device 12. That is, the single transmission device 23 may be used to transmit all infonnation fr0111 tile 1m01)lle CO111111L1111CatlOn device 12 via the provider network 16.
The advertisenlent device 14 stores a plurality of advertisenlent lllfOnllatlOn and provides requested advertisement lllfollnatlOn t0 the mobile con ullunication device 12. The advertiselment device 14 is preferably all advertisement~server storing a plurality of advertisement 111f01111at1011. More specifically, the advertisement device 14 stores a plurality of advertisement information units, with each advertisement information unit preferably including advel-tisement information related to a single advertisement. A single advertisement nlay be related to a single advel-tiser or nlay be related to a single product or service. The advertisement device 14 provides requested advertisement information ill response to the request transmitted by the transmission device 23 of the mobile communication device 12. The requested advertiselzlent information preferably includes multiple advertisement information units, however, a single advertisement infonnation unit may be sufficient.
The advertisement information stored in the advertisement device 14 gray be graphical, text andlor audio information. Each advertisement infornlation unit may, also include a nalne of an advertiser, a telephone or facsimile number of the advertiser and any other desired information, such as a URL for the advertiser's web site. Eacll advertisement infonnation unit preferably also includes a presentation number indicating the number of tinges the advertisement information unit is to be presented to the user of the mobile communication device 12. The advertisement device 14 preferably provides the requested advel-tisement infonnation in response to the request for advertisement information based on the featlwe information included in the request. is, requested advertisement info1111ationthe That the sent to mobile COllllllllnlcatlOndevice12 is compatible with the capabilitiesthe of mobile communicationdevice.The requested advertisement informationpreferably is transmitted to the lmobile con lmunication device 12 via the provider network 16.
The receiving device 24 receives the requested advertisement information frolll tile adVertlSellleilt device 14. The receiving device 24 preferably receives all incoming information including incoming voice information during telephone conversations and incoming requests fOr COlllleCtl011 to other. client devices, for example. That is, the single receiving device 24 play be utilized to receive all 111fOr111at1011. While a separate transmission device 22 and a separate receiving device 24 are specifically discussed, a transmissioll/reception device (see Figure 8) whicll provides both transmission and receiving capabilities may also be used. Slich devices are connnonly used in mobile communication systelns.
The storage device 26 stores the requested advertisement infornlation received by the mobile connnunication device 12. The storage device 26 may be any storage 111ed111111 alld Illay Store OtliBr 111f01111at1011 111 addlt1011 t0 the advertlSelllent ll1f01111at1011, if desired.
The interface device 27 presents information to the user of the mobile COInIl1L1111Cat1011 device 12. That is, the interface device 27 provides an interface between the user and the mobile connnullication device 12. The interface device 27 may include a display screen (not shown) for displaying text or graphics to the user.
The interface device 27 may also include speakers or any other audio device for producing sound such that audio advertisement information may be presented to the user.
Selected advertisement information from the requested advertisement information stored in the storage device 26 is presented to the user via the interface device 27 when a request for comlection to tile mobile communication device 12 is received from another, or second, connnunication device. The selected advertisement information is preferably a single advel-tisement information unit.
Preferably, the other communication device is another mobile communication device. The request for C01111eCt1011 C01111110111y 111C1LIdeS lllfOnllat1011 related to the telephone number of the other communication device which is commonly displayed to a used of the mobile C011111111111Cat1011 device 12, for example on the display screen of the interface device 27. Since the telephone number does not take up Inuch space on the display, however, when a request for connection is received, selected advertisement 111f01111at1011 fr0111 the requested advertisement information stored in the storage device 26 is also presented to the user. The selected advertisement information may be text 111f01111at1011, graphical 111f011nat10n allC~/OT alldl0 111f01111atlOn. The selected advel-tisen lent 111fOr11at1011 1S preferably presented to the user until the user accepts the request for colnlection. In this mamler, the selected advertisement information is presented to the user, however, the presentation does not disrupt use of the mobile communication device 12 or distract the user after communication with the other COn1111L1111Cat1011 device has begun. Since the user's attention is generally drawn to the interface device 27 wheli a request for connection is received, the user will commonly view the selected advertisement information.
The request for comiection may also include enablement information. The enablement information enables the presentation of advertisement information to the user of the mobile connnunication device 12. If no enablement information is included with the request for connection, the interface device 27 will not display the selected advertisement infar-matior~ to the user.
The generation of the request for advertisement 111fOr11at1o11, the sending of the request, the provision of advertisement information, the reception of the requested advertisement information and the storage of the advertisement information by tile requesting device 22, transmission device 23, advertisement device 14, receiving device 24 and the storage device 26, respectively, are preferably performed while the mobile communication device 12 is in stand by mode. That is, when the mobile C0111n1L1111Cat1011 device is "standing by" for connnunication with another C0111111L1mCat1011 device. A request timer (not shown) may be utilised such tlZat requests for advertisement information generated by the requesting device 22 are generated periodically while the mobile communication device is in stand by mode.
In this manner, additional advertisement information lnay be stored in the storage device 26 and/or new advertisement information may replace previous advertisement 111fOr11at1011 111 the storage device 26.
In a preferred embodiment, the request for advertisement information, the sending of the request, the provision of advertisement information, the reception of the requested advertisement information and the storage of the advertisement information by the requesting device 22, transmission device 23, advertisement device 14, receiving device 24 and the storage device 26, respectively, are perfolrned during a non-peak time on the provider network. Thus, the communication of the request and the provision of the advertisement information are performed at a time when there is little activity on the provider network, hence leaving the network more free during peals hours.
The notification device 28 may be included in the mobile connnunication device 12 to record the advertisement information presented to the user. The notification device 28 collects and records the advertisement information, more specifically, the advertisement infolniation units presented to the user and provides statistic information related to the advertisement ll1f01111at1011 Lllllt or units presented to the user. Tlle statistic information preferably indicates the specific advertisement information units presented to the user, the time during which each unit was presented to the user and the n11111118r Of t111185 each 1111It has been presented to the user. The user play also access the statistic information when desired to review the advertisement S 111fOn11at1011 L1111tS previously presented. The statistic infonmation may also intbide flags indicating that the user has made use of the statistic information. Tlle flags inay indicate that the user has reviewed a specific advertisement infornlation unit or units, has selected and stored some portion of an advel~isement information unit or units, whether the user has connected to a web page or hyperlillk identified in an advertisement illfornation unit or units and/or telephone a telephone number included in an advertisement unit or units. The statistic infolzmation is preferably transmitted to the advertisement device 14 periodically, via the transmission device 23, for example, preferably while the lllOblle c011111111111Catloil device 12 is in stand by 1110de.
The statistic infonnation sent to the advertisement device 14 is preferably utilized to reduce any costs associated with the use of +~he mobile cpnllnunication system by the user. For example, advertisers associated with the advertisement infonnation reviewed by a specific user, may contribute to the costs of the use of the comnlunication system by the user, or may contribute to the costs of receiving the, individual telephone calls during which the advertisement 111fOn11at1011 VJas presented.
Alternatively, the statistic information play be used to track usage of the system for advertising. That is, the statistic infornlation may be used to provide information to advertisers regarding their advertisement to help them focus their advertising efforts.
A 1118thOd Of advertising 111 a 111011118 C0111111111mCatloll System 1S
described Wltll reference to Figure 5. In step 551, a request for advertisement information is generated. The request for adverlisenlent infonnation is transmitted to an advertisement device in step 552. In step 553, requested advertisement information is provided front the advertisement device. The requested advertisement information is received from the advertisement device , at step 554. At step 555, at least the requested advel-tisement infolnlation is stored. Selected advertisement illfornlation from the requested advertisement information is presented to a user of the mobile C011111111111CatlOn device when a request for connection to a second communication device is received in step 556. In step 55.7, the selected advertisement information presented to the user is recorded. The method of Figiue 5 is substantially that implemented by the system for. advel-tising in a mobile communication system described above with reference to Figures 1 and 2 and thus need not be described in further detail herein.
Another embodiment of a system for advertisement in a mobile connnunication system is described with reference to Figure 3. The system of Figure 3 is similar to that descrived above with reference to Figure 1 and Figure 2 and common reference numbers are used to refer t0 00111111011 elemelltS. The system generally includes at least Olle 1110b11e C0111111L1n1Cat1011 device 12 comlected to an advel-tisement device 14 via provider network 16 as depicted in Figure 1. The requesting device 22 of the mobile communication device 12 generates a request for advertisement infolniation and the request is transmitted by transmission device 23 to the advertisement device 14. The advertisement device 14 provides requested advertisement information and sends the requested advertisement information to the mobile communication device 12 via the provider network 16. The receiving device 24 receives at least the requested advertisement information and the requested advertisement information is stored in storage device 26 in a mamier substantially similar to that described above with reference to Figure 2.
In the present embodiment, the mobile communication device 12 is ~a utilized as a calling C011n11L11mCat1011 device. That is, the lllOblle C0111111umCatloll device 12 initiates communication with another, or second conmnunication device. A
connection request device 29 generates a request for connection to another communication device that is transmitted by the transmission device 23 to the other communication device via the provider network 16. In addition, selected advertisement infornzation fiom the requested advertisement stored in the storage device 26 is transmitted with the request for comiection and is presented to a user of the other communication device when the request for connection is received. In a preferred embodiment, the other communication device is substantially similar to the lllOblle C01111n11n1Cat1011 device 12 described above with reference to Figures 1 and 2.
Thus, a notification device similar to the l~otification device 27 described above with reference to Figure 2 records advertisement information presented to the user of the second communication device and provides statistic infornzation to be transmitted to the advel-tisement device 14 in a malmer similar to that described above. In this embodiment, the statistic information may be utilized offset the cost of using the 1110b11e COlaar11u111CatlOllS System t0 the user of the mobile connnunication device, the user of the second conununication device, or to both users.
A method for advertising in a mobile communication system according to another embodiment of the present disclosure is described with reference with Figure G. ha step 561, a request for advertisement infonnation is generated at a mobile C0r11111un1CatlOn device. At step 562, the request for advertisement infonnation is transmitted to all adven~isement device. At step 563, requested advertisement information is provided from the advel-tisement device. In step 564, at least the requested advertisement infonnatiola provided by the advertisement device is received. At step 565, the requested advertiselnent information is stored. A
request for connection to a second COllalaal1111CatrOn device is generated at step 566. In step 567, the request for connection and selected advertisement infonnation frorn the requested advertisement information are transmitted to the second conununication device such that the selected advertisement information and notification information indicating the request for connection are presellted to a usex of the second connnunication device when the request for colanection is received, and the selected advertisement illfonnation presented to the user of the second conmlunication device is recorded. The naetlaod of Figure 6 is substantially similar to that utilized by the system described above with reference to Figlue 3, and thus, need not be discussed in further detail.
As noted above, it is common fOr lllOblle C0111n11111rCat1011 devices to include a caller identification fLr11Ct1011. That is, it is common fOr lllOblle COmmL1r11CatlOn devices t0 display the telephone number from which an incoming request fOr connection originates. In addition, many mobile come aunication devices may store the telephone number, nalne and other information of various parties, or contacts of the user, in an electronic phonebook to allow the user easy access to the names and telephone numbers of their contacts. Many 1110b11e COrnlnL1n10at10n devices will attempt to matcla the telephone numlaer of an incoming request for connection to a telephone nuluber stored in the electronic plaoneboolc and will display the name of the individual related to the teleplaone number of the incoming call when a match is found.
Another embodiment of a system for advertising in a mobile communication is described with reference to Figure 4. The system includes an advertisement device 14 adapted to store a plurality of advertisement information and to provide requested advertisement information, a mobile communication device 12 and a provider network 16 adapted to allow coma ~unication at Ieast between tile advertisement device and the mobile communication device similar to those provided in the system described above with reference to Figure 1 and common reference numbers are used to refer to connnon elements.
Figure 4 is a more.detailed illustration of the mobile communication device 12. The r110bl1e COr11111t1nTCat1011 device includes a caller identification device 42 adapted to identify a telephone number of an incoming request for connection to the 1110b11e C0111111t1111Cat1011 device. A request device 44 is adapted to request advertisement information based on the identified telephone number. Local advel-tisement device 46 is adapted to store a plurality of advertisement information related to a plurality of individuals identified at least by telephone number.
The request device 44 requests advertisement information froln the local advertisement device by passing the identified telephone number to the local advertisement device.
The local advertising device compares the identified telephone numbex to telephone r1tr111berS Of the plurality of individuals and provides the specific advertisement information related to a matching individual to the request device where it is sent to interface device 47 to be displayed to the user of the mobile communication device.
Interface device 47 is substantially similar to the interface device 27 described above with reference to Figure 2.
In the event that 110 lnatChlllg individual is found in local advertisement device 46, the request device 44 requests advertisement lrlfOrlllatr011 fiom the advertisement device 14. This request is performed in substantially the same manner as described above with reference to Figures 1 and 2. That is the request is generated by request device 44, transmitted to the advertisement device 14, whlch provides requested advertisement information that is xeceived by the mobile conmnunication device. In tile present embodiment, the identified telephone number is sent with the request for advertisement information to the advertisement device 14. The advertisement device 14 provides requested advertisement 111fOXlllat1011 based on the identified telephone lltllllber to the request device. The requested advertisement device is presented to the riser of the mobile communication device via the interface device 47. In addition, the requested advertisement device and the identified telephone number are stored in the local advel-tisernent device for future use. The requested advertisement information includes a relevant period during which the requested advertisement information is relevant to the owner of the identified phone number. The requested advertisement information and identified telephone nun nber are stored in the local advertisement device at least for the relevant time period.
A method for advertising in a mobile connnunication system according to another embodiment of the present disclosure is further described with reference to Figure 7. At step 571, a telephone number of an incoming request for colmection to a 1110b11e CO11111111111Cat1011 device is identified. In step 572, the identified telephone number is compared to telephone numbers of a plurality of individuals, wherein the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement infornlation related to each of the plurality of individuals. At step 573, specific advertisement infonmation related to a matching individual when the identified telephone number matches the telephone number of the matching individual is provided. At step 574, the specific advertisement information is presented to a user of the mobile communication device with notification information indicating the 111C0111111g request for comlection via an interface device.
Another embodiment of a system for advel-tising in a mobile communication system is filrther described with reference to Figure 8. The system of Figure 8 is substantially similar to that described above with reference the Figures 1 and 2 and common reference numbers are used to refer to common elements. The system of Figure 8 fiu-ther includes a translnissioll/receiving device 81 for transmitting and receiving information. In addition, a locating device 82, may be included to determine the location of the 1110b11e C0111111L1111Cat1011 device. Such a feature is commonly included in mobile communication devices. Such devices commonly utilize satellite signals or signals fiom the networlc provider to deternline the location of the mobile communication device 12. The system of figure 8 operates iii substantially the same manner as that described above with reference to Figure 1. The transmission/receiving 81 device transmits and receives information including the request and tile requested identification infornlation. Locating device 82 provides location information that may be used to select the selected advertisement presented to the user via the interface device 27.
The selected advertisement information presented to the user may be selected based on the location of the mobile communication device. In this manner, the user may be presented with advertisement information related to the area or neighborhood the user is in. The selected advertisement infornlation may be selected based on the time of day, SLICK that tile user is presented v~Titll advertisement information relevant to the time of day. The requested advertisement infollnation fioln the advertisement device 14 nlay include preference information, indicating that certain advertisement illfarnation is preferably presented to the user. For example, in certain situations, a specific advertiser play wisll to have their advertisements displayed more often than others, the preference infornation may be utilized to increase presentation of such advertisement infornatioll--In a fin-ther embodiment of the present invention, the advertisement device 14 is conlxolled by a system administrator to provide the mobile communication devices 12, 12a, 12b, and 12c, shown in Figlue 1, with advelrtiselnent information including a plurality of advertisement units when tile lllOblle COn111111111Cat1011 devices are in stand by mode. The received advertisement information including the plurality of advel-tisement units is stored in the respective storage devices 26 of the mobile communication devices.
As descl-ihed above, by using the locating device 82, Shown 111, Figure 8, the system administrator of the advertiser lent device 14 is able to select and present to the users of the lnobile connnunication devices with a selected one of the plurality of advertisement units stored in the lllOblle CO111111L1111Catloll devices based on the neighborhood the users are currently located.
Further, the system administrator of the advertisement device 14 is able to select and present to the users of the lllOblle C011111111mCat1011 devices with a selected one of the plurality of advertisement units stored in the mobile communication devices based on the time of day.
Advantages of the above-noted features of this fiu-ther embodiment of the present invention are that the system administrator of the advertisement device 14 is capable of COlltlOlhllg which advertiselnents are presented to the users of the mobile CO11111111111Cat1011 devices based on a predetermined geographical area and time of day.
For example, the system administrator is capable of displaying an advertisement unit relating to a particular bar during "happy I,lOUr" in a geogl-aphical area having a large density ofbars.
Fuxther, because of the above-noted features of the present invention the system administrator has the advantage of being able to sell to advertisers a particularly targeted advertisement capability not fouled in previously proposed SySte111S.
The present disclosure may be conveniently implemented using one or more conventional general purpose digital computers and/or servers programmed according to the teachings of the present specification. Appropriate software coding can readily be prepared by slcilled programmers based on the teachings of the present disclosure S 111Ch1d111g the teach111gS Shown 111 Figures 10-17. The present disclosure may also be implemented by the preparation of application specific integrated circuits or by interconnecting an appropriate network of conventional components.
Numerous additional lnodi~cations and variations of the present disclosure are possible in view of the above-teachings. It is therefore to be understood that within the scope of the appended claims, the present disclosure may be practiced other tlian as specifically described herein.
COMMl<lIdZCATION SYSTEM
Reference To Related Applications This application claims benefit of and is a continuation-impart of U.S. Serial No. 10/851,524, filed May 21, 2004, U.S. Provisional Application No.
601566,522, filed April 28, 2004, and LJ.S. Provisional Application No. 60/562,088, filed April 13, 2004, the entire contents of which are herein incozporated by reference.
Field of Disclosure The present disclosure relates to advertising in mobile connnunication systems and more particularly to a method and system for advertising in mobile communication systems.
Background of the Disclosure Mobile communication systems are increasingly becoming an integral pazrt of every day life. For example, the number of users of cellular telephone systems has been steadily increasing for many years. As the mobile communication industry has grown, the technology in the industry has improved greatly. Mobile communication devices, such as cell phones, commonly include improved display devices capable of color display, the display of text data and more complex graphical infoz~nation. In addition, the microprocessors in such devices have advanced such that they are capable of processing vezy large amounts of data, thus enabling the transmission and presentation of text data, complex graphics and audio data as well. Thus, mobile conmnunication devices have become a useful medium for advertisers.
For example, U. S Patent 6,622,174 B 1 relates to a system and method for sending, converting, and adding advertisements to electronic messages sent across a net<vork. European Patent Publication EP0986273 A1 relates to the transmission of advertising messages via shortmessage service (SMS). Russian Patent Publication RU2192049 relates to a method for disseminating advertising and informative messages (variants). French Patent Publication FR2810836 relates to a remote message control system with a public terminal that can send selected publicity to user addresses. While these publications relate generally to advertising in a mobile communication system, they do not disclose the system and methods for advertising in a mobile communication system discussed herein.
Thus it is clear that it is desirable to provide a method and system for advertisement In a 1110b1Ie C0111111L1111Cat1o11 Syste111.
Summary of the Disclosu~--a A systeln for advertising in a mobile communication according to an embodiment of the present disclosure includes an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement infolzmation, a mobile colailnunication device and a provider network adapted to provide connmunication between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advertisement information, a transmission device adapted to send at least the request for advertisement information to the advertisement device, a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device, a storage device adapted to store at least the requested advertisement information, an interface device adapted to pa~esent selected advertisement information fro111 the requested advertisement 111f01111at1011 to a user of the mobile communication device when a request for connection to a second communication device is received by the mobile communication device along with notification information indicating the incoming request for colmection and a notification device adapted to record the selected advertisement information presented to the user by the interface device.
A system for advertising in a mobile communication system according to another embodiment of the present disclosure includes an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information, a mobile colnmunication device, a provider network adapted to provide colnn iunication between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advel-tisement information, a tlanslmission device adapted to send at least the request for advertisement information to the advertisement device, a receiving device adapted to receive at least the requested advertisement information provided by the advel-tisen lent device, a storage device adapted to store at least the requested advertisement information, a comlection request device adapted to provide a request for colmection to a second conmnunication device, wherein selected advertisement information from the requested advel-tisement information and the request for connection are transmitted to the second S C0111111u1110at1o11 device, such that the selected advertisement infonnatien is presented to a user of the second mobile ~~0111111L11110at1o11 device with notification information indicating the incoming request for connection, and a notification device, positioned at the second communication device, adapted to record the selected advertisement information presented to the user of the second communication device.
A method of advertising in a mobile communication system according to one embodiment of the present disclosure includes generating a request for advel-tisement infonnation at a mobile communication device, transmitting at least the request for advertisement information to an advel-tisement device, providing requested advertisement ilzformation from the advertisement device, receiving at least the requested advel-tisement information provided by the advertisement device, storing at least the requested advertisement ilzfonnation, presenting selected advertisement infonnation fr0111 the requested advertisement infonnation and notification infonnation indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second connnunication device is received and recording the selected advertisement information presented to the user using a notification device.
A lnethod for advertising in a mobile communication system according to another embodiment of the present disclosure includes generating a request for advertisement information at a lnobile communication device, transmitting at least the request for advel-tisement information to an advertisement device, providing requested advertisement information from the advel-tisement device, receiving at least the requested advertisement infornzation provided by the advertisement device, storing at least the requested advertisement infonnation, generating a request for connection to a second comlnunication device, transmitting the request for connection and selected advertisement information from the requested advertisement information to the second communication device such that the selected advertisement information and notification information indicating the request for connection are presented to a user of the second 0011111111111Cat1011 device when the request for connection is received and recording, at the second communication device, the selected advertisement information presented to the user.
A computer system according to an embodiment of the present disclosure includes a processor and a program storage device readable by the computer system, embodying a program of instructions executable by the processor to perform method steps for advertising in a mobile communication system. The method steps include generating a request for advertisement information at a mobile conununication device, transmitting at least the request for advel-tisemelat information to an advertisement device, providing requested advertisement infoxlnation froln the advertisement device, receiving at least the requested advertisement information provided by the advertisement device, storing at least the requested advertisement infoln~lation, presenting selected advertisement 1nf01111ati011 fr0111 the requested advertisement information and notification information indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second communication device is received and recording the selected advertisen~lent information presented to the user using a notification device.
A computer system according to an embodiment of the present disclosure includes a processor and a program storage device readable by the computer system,.
embodying a program of instmctions executable by the processor to perform method steps for advertising in a mobile communication system. The method steps include generating a-request for advertisement information at a lnobile communication device, transmitting at least the request for advertisement information to an advel-tiselnent device, providing requested advertiselnent illfonnation fiom the advertisement device, receiving at least the requested advertisement information provided by the advertisement device, storing at least the requested advertisement information, generating a request for connection to a second C0111111u112Cat1o11 device, transmitting the request fox corlxlection and selected advertisement information from the requested advertisement information to the second connnunication device such that the selected advertisement information and notification information indicating the incoming request for connection axe presented to a user of the second communication device when the request for connection is received and recording, at the second communication device, the selected advertisement 111f01111at1011 presented to the user.
A system for advertising in a mobile communication system according to an embodiment of the present disclosure includes a lnobile communication device, a provider network adapted t0 a110W cOI11111L1n1CatlOn Wlth the mobile communication device, wherein the 1110b11e Co11111111111CatI0I1 device fiu-ther includes a ' caller identification device adapted to identify a telephone number of an incoming request fox connection to the mobile communication device, a local advertisement device adapted to store a plurality of advertisement information related to a plurality of individuals identified at least by telephone number, wherein the local advertisement device compares the idelrtified telephone number to telephone numbers of the plurality of individuals and provides specific advertisement information related to a lllatchlllg individual and an interface device adapted to present the specif c advertisement information to a user of the mobile connnunication device with notification information illdicating the incoming request for connection.
A n~ethad for advertising in a mobile connnunication system according to another embodiment of the present disclosure includes identifying a telephone number of an incoming request for comiection to a mobile communication device, comparing the identified telephone number to telephone 1111111berS of a plurality of individuals, wherein the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement information related to each of the plurality of illdividuals, providing specific advertisement information related to a, 111atClllllg individual when the identified telephone ll11111ber 111atcheS the telephone number of the 111atChlllg individual and pre5entlllg the 5peC1flC
adVert1Se111e11t information to a user of the mobile communication device with notification information indicating the incoming request for comiection via an interface device.
A system for advertising in a mobile communication system according to an embodiment of the present disclosure includes an advertisement device adapted to store a phlxality of advertisement information and to provide requested advertisement information, a mabile communication device and a provider network adapted to pTOVlde C0111n1I1111Cat1o11 between the advertisement device and the mobile communication device, wherein the mobile communication device further includes a requesting device adapted to generate a request for advertisement information fram the advertisement device, a transmission/receiving device adapted to transmit information, including the request far comlection and to receive information, including the requested advertisement information via the provider network, a storage device adapted to store at least requested advertisement infornlation from the advertisement device provided in response to the request and an interface device adapted to present selected advertisement information fro111 the requested advertisement lllfO1111at1O11 to a user of tile mOblle CO111111un1CatlOn device when a reduest for connection to a second CO1111n11111Cat1011 device is received by the mobile CO11111111111Cat1011 device along Wltll 110t1fiCatlOll 111f01111at1011 lndlCatlng tile 111COn11ng TeqLleSt fOT CO1111eCtlOn.
A method fox advertising in a mobile connnunication system according to anotller embodiment of the present disclosure includes generating a request for advel-tisement information, transmitting tile request for advertisement infonnation to an advel-tisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertiselnent device, storing the requested advertisement infonllation in a storage device, and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile connnunication device when a request for collnecti.on is received by the mobile connnunication device.
t A system for advertising in a nlol.~ile communication system including a plurality of lllOblle CO111111L1111CatlOn devices according to a further embodiment of the present invention includes an advertisement selves for storing advertisement information including a plurality of advertisement units and for transmitting to the plurality of mobile connnunication devices the advertisement information including the plurality of advertisement units, and a provider network for providing colnlnunication between the advertisement server and the plurality of mobile CO111I1111111Cat1O11 devices, wherein each of the plurality of mobile communication devices includes a memory for storing the advertisement information including the plurality of advel-tisement units, and the advertisement selves is configured to control the selection of one of the plurality of advertisement 11111tS for presentation to users of the plurality of mobile communication devices baded on a predeternlined location of the users.
Brief Description of the Drawings A more complete appreciation of the present disclosure and many of the attendant advantages thereof will be readily obtained as the same becomes better G
understood by reference to the following detailed description when considered in connection with the accompanying drawings, wherein:
Figure 1 is a block diagran z of a system fox advertising in a mobile communication system according to an embodiment of the present disclosure;
~ Figure 2 is a block diagram illustrating a mobile communication device of the system for advertising in a inobile communication system of Figure 1;
Figure 3 is a block diagram of a system fox advertising in a mobile C01111n11111Cat1011 SySteln aCCOrd111g t0 a110theT e111bOdllnellt of the present disclosure;
Figure 4 is a block diagram of a system fox advertising in a mobile C011111111111Cat1011 SyStenl aCCOTdlllg to an embodiment of the present disclosure;
Figure 5 is a flowchart illustrating a method of advertising in a mobile cammunicatioxl ,system according to one embodiment of the present disclosure;
Figure 6 is a flowchart illustrating a method of advertising in a mobile communication system according to an embodiment of the present disclosure;
Figure 7 is a flowchart illustrating a method of advertising' ill a mobile connnunication system according to another embodiment of the present disclosure;
Figure 8 is a block diagram illustrating a system of advertisil~.g in.a mobile communication .system according to an embodiment of the present disclosure;
Figure 9 is an illustration of a computer system . fox implementing a method and system according to the present disclosure;
Figure 10 is an illustration of an advertising method in a mobile network according to an embodiment of the present disclosure;
Figure 1'1 is an illustration of an advertising method in a mobile GSM
netwoxlc according to an embodiment of the present disclosure;
Figure 12 is an illustration of a method of saving advertisement information for an advertising system in a mobile Network according to an embodiment of the present disclosure;
Figure 13 is an illustration of a method of saving advertisement information fox an advertising system in a GSM mobile netvvoxlc according to an embodiment of the present disclosure;
Figure 14 is an illustration of gellerating statistic information of an advertising system in a mobile net<vork according to an embodiment of the present disclosure;
Figure 15 is an ilJustlation of generating Stat15t1C 111fOr111at1011 Of an advertising systeln in a GS1VI mobile network according to an embodiment of the present disclosure;
Figure 1G is an illustration of a method of advertising in a mobile network according to an embbdiment of the present disclosure; and Figure 17 is an illustration of a method of advertising in a GSM mobile network according to an embodiment of the present disclosure.
Detailed Description of the Disclosure Mobile communication systems typically include at Ieast one mobile C0111111L1111Cat1011 device, or client device and a system operator, or provider network, typically a cellular network, that enables communication between the client device and other conmmnication devices. That is, the provider network~allows the mobile communication device or devices to communicate with other mobile communication devices and Wlth Other C0111111L1mCatlOrl devices, SLlCh a5 CO11Ve11tlOnal teJephOneS. In addition, the provider network may allow the mobile communication device to collznzunicate with interl2et service providers so that the mobile communication device can access the intemet, More specifically, 1110b11e CO1111n11111Cat1011 devices cbmlnonly, use wireless application protocol (WAP) to access the Internet. Mobile C0111111L1n1Cat1011 devices commonly include both VOICe CO1111111i111Cat1o11 Capablhtle5 aS
well as data colnn zunication capabilities, thus allowing users to make telephone calls and to send and receive various data, including, for example, text data, audio data and/or graphical data. Examples of mobile comlmunication systems include cellular telephone systems, such as those using CDMA technology, popular in the United States, and GSM technology wllicll is popular in Europe and Asia.
The system and method of the present disclosure may be implemented in the fOr111 Of a software application naming On a COmpllteT SySte111 5LlCh aS a malllffa111e, personal computer (PC), handheld computer, server etc. The computer system lnay be linked to a database or various types,of storage media. The link may be, for example, via a direct link such as a direct hard wire or wireless connection, via a network comlection such as a local area network, or via the Internet.
An example of a computer system capable of implementing the present system and method 1S ShOWIl 111 Figure 9. The computer system referred to generally as system 100 may include a central processing unit (CPU) 102, n ~elnory 104, a printer interface 106, a display Lllllt 108, a LAN (local area network) data transmission controller 110, a LAN interface 112, a network controller 114, an internal bus 116, a database 120 aizd one or more input devices 118 such as, for example, a keyboard, mouse, etc. Naturally, other components may be included in the computer system and some components may not be present.
Figure 1 illushates a system for advertising in a mobile communication system in accordance with one en~odiment of the present disclosure. The system includes at least one lnobile communication device 12, an advertisement device 14 and a provider Network 16 allowing for colnmunication between at least the mobile communication device and the advertisement device. Additional mobile communication devices 12a, 12b,12c may also be included.
Figure 2 illustrates the mobile communication device 12 of Figure 1 in greater detail'. The 1110b11e CO11111111111Cat1o11 device 12 preferably includes a requesting device 22 adapted to generate a request for advertisement irlfonnatioN. A
transmission device 23 is adapted to transmit at least the request for advertisement i~nfonnation to the advel-tisement device 14 via the provider network 16. A receiving device 24 is adapted to receive at least requested advertisement information from the advel-tisement device 14. A storage device 26 is adapted to store at least the requested advertisement 111f01111at1011. An interface device 27 is adapted to present at least selected advertisement inforniation from the requested advertisement information to a user of the mobile communication device when an incoming request for connection to the mobile communication device 12 is received. Notification device 28 may be adapted to record the advertisement infornlation presented to the user. A
controller (not shown) such as a microprocessor, for example, may also be included to control the requesting device 22, the transmission device 23, the receiving device 24, the storage device 26, the interface device 27 and the notification device 29.
The requesting device 22 generates a request for advertisement information to be sent to the advel-~isement device 14. The request preferably includes feature infonnation related to the features of the mobile connnunication devicel2. The feattue infonnation preferably includes infonnatian related to a size of a display of the mobile communication device 12, the limitations of the display, and/or the audio capabilities of the mobile communication device, for example.
The transmission device 23 transmits at least the request for advertisement infonnation to the advertisement device 14 via provider network 16. The transmission device 23 play also be used to translmit any other infollnation on behalf of the lmOblle CO11m1111n1Cat1011 device 12. That is, the single transmission device 23 may be used to transmit all infonnation fr0111 tile 1m01)lle CO111111L1111CatlOn device 12 via the provider network 16.
The advertisenlent device 14 stores a plurality of advertisenlent lllfOnllatlOn and provides requested advertisement lllfollnatlOn t0 the mobile con ullunication device 12. The advertiselment device 14 is preferably all advertisement~server storing a plurality of advertisement 111f01111at1011. More specifically, the advertisement device 14 stores a plurality of advertisement information units, with each advertisement information unit preferably including advel-tisement information related to a single advertisement. A single advertisement nlay be related to a single advel-tiser or nlay be related to a single product or service. The advertisement device 14 provides requested advertisement information ill response to the request transmitted by the transmission device 23 of the mobile communication device 12. The requested advertiselzlent information preferably includes multiple advertisement information units, however, a single advertisement infonnation unit may be sufficient.
The advertisement information stored in the advertisement device 14 gray be graphical, text andlor audio information. Each advertisement infornlation unit may, also include a nalne of an advertiser, a telephone or facsimile number of the advertiser and any other desired information, such as a URL for the advertiser's web site. Eacll advertisement infonnation unit preferably also includes a presentation number indicating the number of tinges the advertisement information unit is to be presented to the user of the mobile communication device 12. The advertisement device 14 preferably provides the requested advel-tisement infonnation in response to the request for advertisement information based on the featlwe information included in the request. is, requested advertisement info1111ationthe That the sent to mobile COllllllllnlcatlOndevice12 is compatible with the capabilitiesthe of mobile communicationdevice.The requested advertisement informationpreferably is transmitted to the lmobile con lmunication device 12 via the provider network 16.
The receiving device 24 receives the requested advertisement information frolll tile adVertlSellleilt device 14. The receiving device 24 preferably receives all incoming information including incoming voice information during telephone conversations and incoming requests fOr COlllleCtl011 to other. client devices, for example. That is, the single receiving device 24 play be utilized to receive all 111fOr111at1011. While a separate transmission device 22 and a separate receiving device 24 are specifically discussed, a transmissioll/reception device (see Figure 8) whicll provides both transmission and receiving capabilities may also be used. Slich devices are connnonly used in mobile communication systelns.
The storage device 26 stores the requested advertisement infornlation received by the mobile connnunication device 12. The storage device 26 may be any storage 111ed111111 alld Illay Store OtliBr 111f01111at1011 111 addlt1011 t0 the advertlSelllent ll1f01111at1011, if desired.
The interface device 27 presents information to the user of the mobile COInIl1L1111Cat1011 device 12. That is, the interface device 27 provides an interface between the user and the mobile connnullication device 12. The interface device 27 may include a display screen (not shown) for displaying text or graphics to the user.
The interface device 27 may also include speakers or any other audio device for producing sound such that audio advertisement information may be presented to the user.
Selected advertisement information from the requested advertisement information stored in the storage device 26 is presented to the user via the interface device 27 when a request for comlection to tile mobile communication device 12 is received from another, or second, connnunication device. The selected advertisement information is preferably a single advel-tisement information unit.
Preferably, the other communication device is another mobile communication device. The request for C01111eCt1011 C01111110111y 111C1LIdeS lllfOnllat1011 related to the telephone number of the other communication device which is commonly displayed to a used of the mobile C011111111111Cat1011 device 12, for example on the display screen of the interface device 27. Since the telephone number does not take up Inuch space on the display, however, when a request for connection is received, selected advertisement 111f01111at1011 fr0111 the requested advertisement information stored in the storage device 26 is also presented to the user. The selected advertisement information may be text 111f01111at1011, graphical 111f011nat10n allC~/OT alldl0 111f01111atlOn. The selected advel-tisen lent 111fOr11at1011 1S preferably presented to the user until the user accepts the request for colnlection. In this mamler, the selected advertisement information is presented to the user, however, the presentation does not disrupt use of the mobile communication device 12 or distract the user after communication with the other COn1111L1111Cat1011 device has begun. Since the user's attention is generally drawn to the interface device 27 wheli a request for connection is received, the user will commonly view the selected advertisement information.
The request for comiection may also include enablement information. The enablement information enables the presentation of advertisement information to the user of the mobile connnunication device 12. If no enablement information is included with the request for connection, the interface device 27 will not display the selected advertisement infar-matior~ to the user.
The generation of the request for advertisement 111fOr11at1o11, the sending of the request, the provision of advertisement information, the reception of the requested advertisement information and the storage of the advertisement information by tile requesting device 22, transmission device 23, advertisement device 14, receiving device 24 and the storage device 26, respectively, are preferably performed while the mobile communication device 12 is in stand by mode. That is, when the mobile C0111n1L1111Cat1011 device is "standing by" for connnunication with another C0111111L1mCat1011 device. A request timer (not shown) may be utilised such tlZat requests for advertisement information generated by the requesting device 22 are generated periodically while the mobile communication device is in stand by mode.
In this manner, additional advertisement information lnay be stored in the storage device 26 and/or new advertisement information may replace previous advertisement 111fOr11at1011 111 the storage device 26.
In a preferred embodiment, the request for advertisement information, the sending of the request, the provision of advertisement information, the reception of the requested advertisement information and the storage of the advertisement information by the requesting device 22, transmission device 23, advertisement device 14, receiving device 24 and the storage device 26, respectively, are perfolrned during a non-peak time on the provider network. Thus, the communication of the request and the provision of the advertisement information are performed at a time when there is little activity on the provider network, hence leaving the network more free during peals hours.
The notification device 28 may be included in the mobile connnunication device 12 to record the advertisement information presented to the user. The notification device 28 collects and records the advertisement information, more specifically, the advertisement infolniation units presented to the user and provides statistic information related to the advertisement ll1f01111at1011 Lllllt or units presented to the user. Tlle statistic information preferably indicates the specific advertisement information units presented to the user, the time during which each unit was presented to the user and the n11111118r Of t111185 each 1111It has been presented to the user. The user play also access the statistic information when desired to review the advertisement S 111fOn11at1011 L1111tS previously presented. The statistic infonmation may also intbide flags indicating that the user has made use of the statistic information. Tlle flags inay indicate that the user has reviewed a specific advertisement infornlation unit or units, has selected and stored some portion of an advel~isement information unit or units, whether the user has connected to a web page or hyperlillk identified in an advertisement illfornation unit or units and/or telephone a telephone number included in an advertisement unit or units. The statistic infolzmation is preferably transmitted to the advertisement device 14 periodically, via the transmission device 23, for example, preferably while the lllOblle c011111111111Catloil device 12 is in stand by 1110de.
The statistic infonnation sent to the advertisement device 14 is preferably utilized to reduce any costs associated with the use of +~he mobile cpnllnunication system by the user. For example, advertisers associated with the advertisement infonnation reviewed by a specific user, may contribute to the costs of the use of the comnlunication system by the user, or may contribute to the costs of receiving the, individual telephone calls during which the advertisement 111fOn11at1011 VJas presented.
Alternatively, the statistic information play be used to track usage of the system for advertising. That is, the statistic infornlation may be used to provide information to advertisers regarding their advertisement to help them focus their advertising efforts.
A 1118thOd Of advertising 111 a 111011118 C0111111111mCatloll System 1S
described Wltll reference to Figure 5. In step 551, a request for advertisement information is generated. The request for adverlisenlent infonnation is transmitted to an advertisement device in step 552. In step 553, requested advertisement information is provided front the advertisement device. The requested advertisement information is received from the advertisement device , at step 554. At step 555, at least the requested advel-tisement infolnlation is stored. Selected advertisement illfornlation from the requested advertisement information is presented to a user of the mobile C011111111111CatlOn device when a request for connection to a second communication device is received in step 556. In step 55.7, the selected advertisement information presented to the user is recorded. The method of Figiue 5 is substantially that implemented by the system for. advel-tising in a mobile communication system described above with reference to Figures 1 and 2 and thus need not be described in further detail herein.
Another embodiment of a system for advertisement in a mobile connnunication system is described with reference to Figure 3. The system of Figure 3 is similar to that descrived above with reference to Figure 1 and Figure 2 and common reference numbers are used to refer t0 00111111011 elemelltS. The system generally includes at least Olle 1110b11e C0111111L1n1Cat1011 device 12 comlected to an advel-tisement device 14 via provider network 16 as depicted in Figure 1. The requesting device 22 of the mobile communication device 12 generates a request for advertisement infolniation and the request is transmitted by transmission device 23 to the advertisement device 14. The advertisement device 14 provides requested advertisement information and sends the requested advertisement information to the mobile communication device 12 via the provider network 16. The receiving device 24 receives at least the requested advertisement information and the requested advertisement information is stored in storage device 26 in a mamier substantially similar to that described above with reference to Figure 2.
In the present embodiment, the mobile communication device 12 is ~a utilized as a calling C011n11L11mCat1011 device. That is, the lllOblle C0111111umCatloll device 12 initiates communication with another, or second conmnunication device. A
connection request device 29 generates a request for connection to another communication device that is transmitted by the transmission device 23 to the other communication device via the provider network 16. In addition, selected advertisement infornzation fiom the requested advertisement stored in the storage device 26 is transmitted with the request for comiection and is presented to a user of the other communication device when the request for connection is received. In a preferred embodiment, the other communication device is substantially similar to the lllOblle C01111n11n1Cat1011 device 12 described above with reference to Figures 1 and 2.
Thus, a notification device similar to the l~otification device 27 described above with reference to Figure 2 records advertisement information presented to the user of the second communication device and provides statistic infornzation to be transmitted to the advel-tisement device 14 in a malmer similar to that described above. In this embodiment, the statistic information may be utilized offset the cost of using the 1110b11e COlaar11u111CatlOllS System t0 the user of the mobile connnunication device, the user of the second conununication device, or to both users.
A method for advertising in a mobile communication system according to another embodiment of the present disclosure is described with reference with Figure G. ha step 561, a request for advertisement infonnation is generated at a mobile C0r11111un1CatlOn device. At step 562, the request for advertisement infonnation is transmitted to all adven~isement device. At step 563, requested advertisement information is provided from the advel-tisement device. In step 564, at least the requested advertisement infonnatiola provided by the advertisement device is received. At step 565, the requested advertiselnent information is stored. A
request for connection to a second COllalaal1111CatrOn device is generated at step 566. In step 567, the request for connection and selected advertisement infonnation frorn the requested advertisement information are transmitted to the second conununication device such that the selected advertisement information and notification information indicating the request for connection are presellted to a usex of the second connnunication device when the request for colanection is received, and the selected advertisement illfonnation presented to the user of the second conmlunication device is recorded. The naetlaod of Figure 6 is substantially similar to that utilized by the system described above with reference to Figlue 3, and thus, need not be discussed in further detail.
As noted above, it is common fOr lllOblle C0111n11111rCat1011 devices to include a caller identification fLr11Ct1011. That is, it is common fOr lllOblle COmmL1r11CatlOn devices t0 display the telephone number from which an incoming request fOr connection originates. In addition, many mobile come aunication devices may store the telephone number, nalne and other information of various parties, or contacts of the user, in an electronic phonebook to allow the user easy access to the names and telephone numbers of their contacts. Many 1110b11e COrnlnL1n10at10n devices will attempt to matcla the telephone numlaer of an incoming request for connection to a telephone nuluber stored in the electronic plaoneboolc and will display the name of the individual related to the teleplaone number of the incoming call when a match is found.
Another embodiment of a system for advertising in a mobile communication is described with reference to Figure 4. The system includes an advertisement device 14 adapted to store a plurality of advertisement information and to provide requested advertisement information, a mobile communication device 12 and a provider network 16 adapted to allow coma ~unication at Ieast between tile advertisement device and the mobile communication device similar to those provided in the system described above with reference to Figure 1 and common reference numbers are used to refer to connnon elements.
Figure 4 is a more.detailed illustration of the mobile communication device 12. The r110bl1e COr11111t1nTCat1011 device includes a caller identification device 42 adapted to identify a telephone number of an incoming request for connection to the 1110b11e C0111111t1111Cat1011 device. A request device 44 is adapted to request advertisement information based on the identified telephone number. Local advel-tisement device 46 is adapted to store a plurality of advertisement information related to a plurality of individuals identified at least by telephone number.
The request device 44 requests advertisement information froln the local advertisement device by passing the identified telephone number to the local advertisement device.
The local advertising device compares the identified telephone numbex to telephone r1tr111berS Of the plurality of individuals and provides the specific advertisement information related to a matching individual to the request device where it is sent to interface device 47 to be displayed to the user of the mobile communication device.
Interface device 47 is substantially similar to the interface device 27 described above with reference to Figure 2.
In the event that 110 lnatChlllg individual is found in local advertisement device 46, the request device 44 requests advertisement lrlfOrlllatr011 fiom the advertisement device 14. This request is performed in substantially the same manner as described above with reference to Figures 1 and 2. That is the request is generated by request device 44, transmitted to the advertisement device 14, whlch provides requested advertisement information that is xeceived by the mobile conmnunication device. In tile present embodiment, the identified telephone number is sent with the request for advertisement information to the advertisement device 14. The advertisement device 14 provides requested advertisement 111fOXlllat1011 based on the identified telephone lltllllber to the request device. The requested advertisement device is presented to the riser of the mobile communication device via the interface device 47. In addition, the requested advertisement device and the identified telephone number are stored in the local advel-tisernent device for future use. The requested advertisement information includes a relevant period during which the requested advertisement information is relevant to the owner of the identified phone number. The requested advertisement information and identified telephone nun nber are stored in the local advertisement device at least for the relevant time period.
A method for advertising in a mobile connnunication system according to another embodiment of the present disclosure is further described with reference to Figure 7. At step 571, a telephone number of an incoming request for colmection to a 1110b11e CO11111111111Cat1011 device is identified. In step 572, the identified telephone number is compared to telephone numbers of a plurality of individuals, wherein the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement infornlation related to each of the plurality of individuals. At step 573, specific advertisement infonmation related to a matching individual when the identified telephone number matches the telephone number of the matching individual is provided. At step 574, the specific advertisement information is presented to a user of the mobile communication device with notification information indicating the 111C0111111g request for comlection via an interface device.
Another embodiment of a system for advel-tising in a mobile communication system is filrther described with reference to Figure 8. The system of Figure 8 is substantially similar to that described above with reference the Figures 1 and 2 and common reference numbers are used to refer to common elements. The system of Figure 8 fiu-ther includes a translnissioll/receiving device 81 for transmitting and receiving information. In addition, a locating device 82, may be included to determine the location of the 1110b11e C0111111L1111Cat1011 device. Such a feature is commonly included in mobile communication devices. Such devices commonly utilize satellite signals or signals fiom the networlc provider to deternline the location of the mobile communication device 12. The system of figure 8 operates iii substantially the same manner as that described above with reference to Figure 1. The transmission/receiving 81 device transmits and receives information including the request and tile requested identification infornlation. Locating device 82 provides location information that may be used to select the selected advertisement presented to the user via the interface device 27.
The selected advertisement information presented to the user may be selected based on the location of the mobile communication device. In this manner, the user may be presented with advertisement information related to the area or neighborhood the user is in. The selected advertisement infornlation may be selected based on the time of day, SLICK that tile user is presented v~Titll advertisement information relevant to the time of day. The requested advertisement infollnation fioln the advertisement device 14 nlay include preference information, indicating that certain advertisement illfarnation is preferably presented to the user. For example, in certain situations, a specific advertiser play wisll to have their advertisements displayed more often than others, the preference infornation may be utilized to increase presentation of such advertisement infornatioll--In a fin-ther embodiment of the present invention, the advertisement device 14 is conlxolled by a system administrator to provide the mobile communication devices 12, 12a, 12b, and 12c, shown in Figlue 1, with advelrtiselnent information including a plurality of advertisement units when tile lllOblle COn111111111Cat1011 devices are in stand by mode. The received advertisement information including the plurality of advel-tisement units is stored in the respective storage devices 26 of the mobile communication devices.
As descl-ihed above, by using the locating device 82, Shown 111, Figure 8, the system administrator of the advertiser lent device 14 is able to select and present to the users of the lnobile connnunication devices with a selected one of the plurality of advertisement units stored in the lllOblle CO111111L1111Catloll devices based on the neighborhood the users are currently located.
Further, the system administrator of the advertisement device 14 is able to select and present to the users of the lllOblle C011111111mCat1011 devices with a selected one of the plurality of advertisement units stored in the mobile communication devices based on the time of day.
Advantages of the above-noted features of this fiu-ther embodiment of the present invention are that the system administrator of the advertisement device 14 is capable of COlltlOlhllg which advertiselnents are presented to the users of the mobile CO11111111111Cat1011 devices based on a predetermined geographical area and time of day.
For example, the system administrator is capable of displaying an advertisement unit relating to a particular bar during "happy I,lOUr" in a geogl-aphical area having a large density ofbars.
Fuxther, because of the above-noted features of the present invention the system administrator has the advantage of being able to sell to advertisers a particularly targeted advertisement capability not fouled in previously proposed SySte111S.
The present disclosure may be conveniently implemented using one or more conventional general purpose digital computers and/or servers programmed according to the teachings of the present specification. Appropriate software coding can readily be prepared by slcilled programmers based on the teachings of the present disclosure S 111Ch1d111g the teach111gS Shown 111 Figures 10-17. The present disclosure may also be implemented by the preparation of application specific integrated circuits or by interconnecting an appropriate network of conventional components.
Numerous additional lnodi~cations and variations of the present disclosure are possible in view of the above-teachings. It is therefore to be understood that within the scope of the appended claims, the present disclosure may be practiced other tlian as specifically described herein.
Claims (40)
1. A system for advertising in a mobile communication system comprises:
an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;
a source mobile communication device; and a provider network adapted to provide communication between the advertisement device and the source mobile communication device, wherein the source mobile communication device further comprises:
a requesting device adapted to generate a request for advertisement information;
a transmission device adapted to send at least the request for advertisement information to the advertisement device;
a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device;
a storage device adapted to store at least the requested advertisement information;
an interface device adapted to transmit and present selected advertisement information from the requested advertisement information stored in the storage device to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted by the source mobile communication device; and a notification device adapted to record the selected advertisement information presented to the user by the interface device.
an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;
a source mobile communication device; and a provider network adapted to provide communication between the advertisement device and the source mobile communication device, wherein the source mobile communication device further comprises:
a requesting device adapted to generate a request for advertisement information;
a transmission device adapted to send at least the request for advertisement information to the advertisement device;
a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device;
a storage device adapted to store at least the requested advertisement information;
an interface device adapted to transmit and present selected advertisement information from the requested advertisement information stored in the storage device to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted by the source mobile communication device; and a notification device adapted to record the selected advertisement information presented to the user by the interface device.
2. The system of claim1, wherein the plurality of advertisement information stored in the advertisement device is a plurality of advertisement information units, with each advertisement information unit related to a single advertisement.
3. The system of claim 2, wherein the requested advertisement information includes at least one advertisement information unit.
4. The system of claim 3, wherein each advertisement information unit includes at least one of text information, graphical information, and audio information.
5. The system of claim 4, wherein each advertisement information unit includes a presentation number related to a number of times the advertisement information unit is to be presented to the user.
6. The system of claim 5, wherein the request for advertisement information includes feature information related to capabilities of the source mobile communication device.
7. The system of claim 6, wherein the requested advertisement information is provided based on the feature information.
8. The system of claim 7, wherein the interface device further comprises:
a display adapted to display text information and graphical information to the user; and an audio device adapted to provide audio information to the user.
a display adapted to display text information and graphical information to the user; and an audio device adapted to provide audio information to the user.
9. The system of claim 8, wherein the interface device presents the selected advertisement information to the user when enablement information is detected in the request for connection.
10. The system of claim 9, wherein the selected advertisement information presented to the user by the interface device is at least one advertisement information unit.
11. The system of claim 10, wherein the presentation number of the at least one advertisement information unit included in the selected advertisement information decreases by one after the interface device presents the selected advertisement information to the user.
12. The system of claim 11, wherein the notification device provides statistic information related to the selected advertisement information presented by the interface device.
13. The system of claim 12, wherein the statistic information includes information related to a number of times the selected advertisement information is presented and a period of time that the selected advertisement information is presented.
14. The system of claim 13, wherein the statistic information includes a phone flag indicating that the user called a telephone number included in the selected advertisement information using the source mobile communication device.
15. The system of claim 14, wherein the statistic information includes a flag indicating that the user accessed a hyperlink identified in the selected advertisement information using the source mobile communication device.
16. The system of claim 15, wherein the statistic information is transmitted via the transmission device to the advertisement device.
17. The system of claim 16, wherein the advertisement device utilizes the statistic information to offset a cost of utilizing the mobile communication system to the user.
18. The system of claim 17, wherein the advertisement device utilizes the statistic information to track usage of the system.
19. The system of claim 18, wherein the requesting device generates the request for advertisement information periodically based on a request time, such that new requested advertisement information is provided by the advertisement device and stored in the storage device periodically.
20. A method of advertising in a mobile communication system comprises:
generating a request for advertisement information at a source mobile communication device;
transmitting at least the request for advertisement information to an advertisement device;
providing requested advertisement information from the advertisement device;
receiving at least the requested advertisement information provided by the advertisement device;
storing at least the requested advertisement information;
transmitting and presenting selected advertisement information from the stored requested advertisement information to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted; and recording the selected advertisement information presented to the user.
generating a request for advertisement information at a source mobile communication device;
transmitting at least the request for advertisement information to an advertisement device;
providing requested advertisement information from the advertisement device;
receiving at least the requested advertisement information provided by the advertisement device;
storing at least the requested advertisement information;
transmitting and presenting selected advertisement information from the stored requested advertisement information to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted; and recording the selected advertisement information presented to the user.
21. The method of claim 20, wherein the advertisement device stores a plurality of advertisement information units, wherein each advertisement information unit relates to a single advertisement.
22. The method of claim 21, wherein the requested advertisement information includes at least one advertisement information unit.
23. The method of claim 22, wherein each advertisement information unit includes at least one of text information, graphical information, and audio information.
24. The method of claim 23, wherein each advertisement information unit includes a presentation number related to a number of times the advertisement information unit is to be presented to the user.
25. The method of claim 24, wherein the request for advertisement information includes feature information related to capabilities of the source mobile communication device.
26. The method of claim 25, wherein the requested advertisement information is provided based on the feature information.
27. The method of claim 25, wherein the presenting step further comprises:
displaying text information and graphical information to the user on a display screen; and presenting audio information to the user with an audio device.
displaying text information and graphical information to the user on a display screen; and presenting audio information to the user with an audio device.
28. The method of claim 27, wherein the presenting step further comprises:
detecting enabling information in the request for connection from the destination communication device, wherein the selected advertisement information is presented to the user after the enabling information is detected.
detecting enabling information in the request for connection from the destination communication device, wherein the selected advertisement information is presented to the user after the enabling information is detected.
29. The method of claim 28, wherein the selected advertisement information presented to the user in the presenting step is at least one advertisement information unit and the selected advertisement information is selected based on the presentation number.
30. The method of claim 29, wherein the presentation number of the at least one advertisement information unit included in the selected advertisement information decreases by one after the selected advertisement information is presented to the user in the presenting step.
31. The method of claim 30, wherein the recording step further comprises providing statistic information related to the selected advertisement information presented to the user in the presenting step.
32. The method of claim 31, wherein the statistic information includes information related to a number of times, the selected advertisement information is presented and a period of time that the selected advertisement information is presented.
33. The method of claim 32, wherein the statistic information includes a phone flag indicating that the user called a telephone number included in the selected advertisement information using the source mobile communication device.
34. The method of claim 33, wherein the statistic information includes a flag indicating that the user accessed a hyperlink identified in the selected advertisement information using the source mobile communication device.
35. The method of claim 34, further comprising:
transmitting the statistic information to the advertisement device.
transmitting the statistic information to the advertisement device.
36. The method of step 35, further comprising:
offsetting a cost of using the source mobile communication device to the user of the source mobile communication device based on the statistics information.
offsetting a cost of using the source mobile communication device to the user of the source mobile communication device based on the statistics information.
37. The method of claim 36, further comprising tracking usage of the system utilizing the statistic information.
38. The method of claim 37, wherein the step of generating the request is performed periodically based on a request time, such that new requested advertisement information is provided by the advertisement device and stored in the storage device periodically.
39. A system for advertising in a mobile communication system including a plurality of mobile communication devices, comprising:
an advertisement server for storing advertisement information including a plurality of advertisement units and for transmitting to the plurality of mobile communication devices the advertisement information including the plurality of advertisement units; and a provider network for providing communication between the advertisement server and the plurality of mobile communication devices, wherein each of the plurality of mobile communication devices includes a memory for storing the advertisement information including the plurality of advertisement units, and the advertisement server is configured to control the selection of one of the plurality of advertisement units for presentation to users of the plurality of mobile communication devices based on a predetermined location of the users.
an advertisement server for storing advertisement information including a plurality of advertisement units and for transmitting to the plurality of mobile communication devices the advertisement information including the plurality of advertisement units; and a provider network for providing communication between the advertisement server and the plurality of mobile communication devices, wherein each of the plurality of mobile communication devices includes a memory for storing the advertisement information including the plurality of advertisement units, and the advertisement server is configured to control the selection of one of the plurality of advertisement units for presentation to users of the plurality of mobile communication devices based on a predetermined location of the users.
40. The system of claim 39, wherein the advertisement server is further configured to control the selection based on a time of day.
Applications Claiming Priority (7)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US56208804P | 2004-04-13 | 2004-04-13 | |
| US60/562,088 | 2004-04-13 | ||
| US56652204P | 2004-04-28 | 2004-04-28 | |
| US60/566,522 | 2004-04-28 | ||
| US10/851,524 | 2004-05-21 | ||
| US10/851,524 US7162226B2 (en) | 2004-04-13 | 2004-05-21 | Method and system of advertising in a mobile communication system |
| PCT/US2005/012638 WO2005101864A2 (en) | 2004-04-13 | 2005-04-13 | Method and system of advertising in a mobile communication system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CA2562666A1 true CA2562666A1 (en) | 2005-10-27 |
Family
ID=35061221
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CA002562666A Abandoned CA2562666A1 (en) | 2004-04-13 | 2005-04-13 | Method and system of advertising in a mobile communication system |
Country Status (5)
| Country | Link |
|---|---|
| US (3) | US7162226B2 (en) |
| EP (1) | EP1736014A4 (en) |
| CA (1) | CA2562666A1 (en) |
| EA (1) | EA007757B1 (en) |
| WO (1) | WO2005101864A2 (en) |
Families Citing this family (136)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8352400B2 (en) | 1991-12-23 | 2013-01-08 | Hoffberg Steven M | Adaptive pattern recognition based controller apparatus and method and human-factored interface therefore |
| US8574074B2 (en) | 2005-09-30 | 2013-11-05 | Sony Computer Entertainment America Llc | Advertising impression determination |
| US7966078B2 (en) | 1999-02-01 | 2011-06-21 | Steven Hoffberg | Network media appliance system and method |
| US8751310B2 (en) | 2005-09-30 | 2014-06-10 | Sony Computer Entertainment America Llc | Monitoring advertisement impressions |
| US7551888B2 (en) * | 2002-04-22 | 2009-06-23 | Nokia Corporation | Method and system of displaying content associated with broadcast program |
| US7761176B2 (en) * | 2003-01-02 | 2010-07-20 | Catch Media, Inc. | Promotional portable music players |
| US8732086B2 (en) | 2003-01-02 | 2014-05-20 | Catch Media, Inc. | Method and system for managing rights for digital music |
| US8918195B2 (en) | 2003-01-02 | 2014-12-23 | Catch Media, Inc. | Media management and tracking |
| US8644969B2 (en) | 2003-01-02 | 2014-02-04 | Catch Media, Inc. | Content provisioning and revenue disbursement |
| US8666524B2 (en) | 2003-01-02 | 2014-03-04 | Catch Media, Inc. | Portable music player and transmitter |
| CN1860497B (en) * | 2003-09-30 | 2011-09-14 | 索尼株式会社 | Reception device and management device of service advertisement information |
| JP4568005B2 (en) * | 2004-03-31 | 2010-10-27 | 株式会社東芝 | Information providing system and information display device |
| US7162226B2 (en) * | 2004-04-13 | 2007-01-09 | Global Direct Management Corp. | Method and system of advertising in a mobile communication system |
| US8763157B2 (en) | 2004-08-23 | 2014-06-24 | Sony Computer Entertainment America Llc | Statutory license restricted digital media playback on portable devices |
| US8135390B2 (en) | 2005-07-21 | 2012-03-13 | Xcellasave, Inc. | Method for advertising on digital cellular telephones and reducing costs to the end user |
| EP1847026A4 (en) * | 2005-02-07 | 2011-06-01 | Mobiliad Invest & Trading Ltd | System and method for transmitting and display of visual messages on screens of connected mobile devices |
| US20090164310A1 (en) * | 2005-04-25 | 2009-06-25 | Grossman Stephanie L | Method for providing mobile commerce and revenue optimization |
| US20080305781A1 (en) * | 2005-04-25 | 2008-12-11 | Wilson Eric S | Cognitive scheduler |
| US20100049608A1 (en) * | 2005-04-25 | 2010-02-25 | Grossman Stephanie L | Third party content management system and method |
| US20080275764A1 (en) * | 2005-04-25 | 2008-11-06 | Wilson Eric S | Content management system and method |
| US20060242267A1 (en) * | 2005-04-25 | 2006-10-26 | Grossman Stephanie L | System and method for consumer engagement and revenue optimization |
| US8463249B2 (en) | 2005-09-14 | 2013-06-11 | Jumptap, Inc. | System for targeting advertising content to a plurality of mobile communication facilities |
| US8103545B2 (en) | 2005-09-14 | 2012-01-24 | Jumptap, Inc. | Managing payment for sponsored content presented to mobile communication facilities |
| US7702318B2 (en) | 2005-09-14 | 2010-04-20 | Jumptap, Inc. | Presentation of sponsored content based on mobile transaction event |
| US9471925B2 (en) | 2005-09-14 | 2016-10-18 | Millennial Media Llc | Increasing mobile interactivity |
| US7660581B2 (en) | 2005-09-14 | 2010-02-09 | Jumptap, Inc. | Managing sponsored content based on usage history |
| US10592930B2 (en) | 2005-09-14 | 2020-03-17 | Millenial Media, LLC | Syndication of a behavioral profile using a monetization platform |
| US7603360B2 (en) * | 2005-09-14 | 2009-10-13 | Jumptap, Inc. | Location influenced search results |
| US8364521B2 (en) | 2005-09-14 | 2013-01-29 | Jumptap, Inc. | Rendering targeted advertisement on mobile communication facilities |
| US9058406B2 (en) | 2005-09-14 | 2015-06-16 | Millennial Media, Inc. | Management of multiple advertising inventories using a monetization platform |
| US8819659B2 (en) | 2005-09-14 | 2014-08-26 | Millennial Media, Inc. | Mobile search service instant activation |
| US8156128B2 (en) | 2005-09-14 | 2012-04-10 | Jumptap, Inc. | Contextual mobile content placement on a mobile communication facility |
| US8812526B2 (en) | 2005-09-14 | 2014-08-19 | Millennial Media, Inc. | Mobile content cross-inventory yield optimization |
| US8290810B2 (en) | 2005-09-14 | 2012-10-16 | Jumptap, Inc. | Realtime surveying within mobile sponsored content |
| US20110106614A1 (en) * | 2005-11-01 | 2011-05-05 | Jumptap, Inc. | Mobile User Characteristics Influenced Search Results |
| US8989718B2 (en) | 2005-09-14 | 2015-03-24 | Millennial Media, Inc. | Idle screen advertising |
| US8832100B2 (en) | 2005-09-14 | 2014-09-09 | Millennial Media, Inc. | User transaction history influenced search results |
| US8229914B2 (en) * | 2005-09-14 | 2012-07-24 | Jumptap, Inc. | Mobile content spidering and compatibility determination |
| US10038756B2 (en) * | 2005-09-14 | 2018-07-31 | Millenial Media LLC | Managing sponsored content based on device characteristics |
| US8660891B2 (en) | 2005-11-01 | 2014-02-25 | Millennial Media | Interactive mobile advertisement banners |
| US7769764B2 (en) * | 2005-09-14 | 2010-08-03 | Jumptap, Inc. | Mobile advertisement syndication |
| US20110313853A1 (en) | 2005-09-14 | 2011-12-22 | Jorey Ramer | System for targeting advertising content to a plurality of mobile communication facilities |
| US8364540B2 (en) | 2005-09-14 | 2013-01-29 | Jumptap, Inc. | Contextual targeting of content using a monetization platform |
| US8302030B2 (en) | 2005-09-14 | 2012-10-30 | Jumptap, Inc. | Management of multiple advertising inventories using a monetization platform |
| US8666376B2 (en) | 2005-09-14 | 2014-03-04 | Millennial Media | Location based mobile shopping affinity program |
| US8209344B2 (en) | 2005-09-14 | 2012-06-26 | Jumptap, Inc. | Embedding sponsored content in mobile applications |
| US7752209B2 (en) | 2005-09-14 | 2010-07-06 | Jumptap, Inc. | Presenting sponsored content on a mobile communication facility |
| US8503995B2 (en) | 2005-09-14 | 2013-08-06 | Jumptap, Inc. | Mobile dynamic advertisement creation and placement |
| US8238888B2 (en) | 2006-09-13 | 2012-08-07 | Jumptap, Inc. | Methods and systems for mobile coupon placement |
| US20110145076A1 (en) * | 2005-09-14 | 2011-06-16 | Jorey Ramer | Mobile Campaign Creation |
| US8195133B2 (en) | 2005-09-14 | 2012-06-05 | Jumptap, Inc. | Mobile dynamic advertisement creation and placement |
| US8027879B2 (en) | 2005-11-05 | 2011-09-27 | Jumptap, Inc. | Exclusivity bidding for mobile sponsored content |
| US9703892B2 (en) | 2005-09-14 | 2017-07-11 | Millennial Media Llc | Predictive text completion for a mobile communication facility |
| US8688671B2 (en) | 2005-09-14 | 2014-04-01 | Millennial Media | Managing sponsored content based on geographic region |
| US7577665B2 (en) * | 2005-09-14 | 2009-08-18 | Jumptap, Inc. | User characteristic influenced search results |
| US10911894B2 (en) | 2005-09-14 | 2021-02-02 | Verizon Media Inc. | Use of dynamic content generation parameters based on previous performance of those parameters |
| US7676394B2 (en) | 2005-09-14 | 2010-03-09 | Jumptap, Inc. | Dynamic bidding and expected value |
| US20110153428A1 (en) * | 2005-09-14 | 2011-06-23 | Jorey Ramer | Targeted advertising to specified mobile communication facilities |
| US8805339B2 (en) | 2005-09-14 | 2014-08-12 | Millennial Media, Inc. | Categorization of a mobile user profile based on browse and viewing behavior |
| US9076175B2 (en) | 2005-09-14 | 2015-07-07 | Millennial Media, Inc. | Mobile comparison shopping |
| US20070061242A1 (en) * | 2005-09-14 | 2007-03-15 | Jorey Ramer | Implicit searching for mobile content |
| US8131271B2 (en) | 2005-11-05 | 2012-03-06 | Jumptap, Inc. | Categorization of a mobile user profile based on browse behavior |
| US9201979B2 (en) | 2005-09-14 | 2015-12-01 | Millennial Media, Inc. | Syndication of a behavioral profile associated with an availability condition using a monetization platform |
| US8311888B2 (en) | 2005-09-14 | 2012-11-13 | Jumptap, Inc. | Revenue models associated with syndication of a behavioral profile using a monetization platform |
| US7912458B2 (en) | 2005-09-14 | 2011-03-22 | Jumptap, Inc. | Interaction analysis and prioritization of mobile content |
| US20100076994A1 (en) * | 2005-11-05 | 2010-03-25 | Adam Soroca | Using Mobile Communication Facility Device Data Within a Monetization Platform |
| US8615719B2 (en) | 2005-09-14 | 2013-12-24 | Jumptap, Inc. | Managing sponsored content for delivery to mobile communication facilities |
| US8626584B2 (en) * | 2005-09-30 | 2014-01-07 | Sony Computer Entertainment America Llc | Population of an advertisement reference list |
| US20070088838A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of wireless content delivery |
| US8677020B2 (en) * | 2005-10-17 | 2014-03-18 | Amobee Inc. | Device, system and method of wireless delivery of targeted advertisements |
| US20070088801A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of delivering targeted advertisements using wireless application protocol |
| US10657538B2 (en) | 2005-10-25 | 2020-05-19 | Sony Interactive Entertainment LLC | Resolution of advertising rules |
| US11004089B2 (en) | 2005-10-25 | 2021-05-11 | Sony Interactive Entertainment LLC | Associating media content files with advertisements |
| US20070118425A1 (en) | 2005-10-25 | 2007-05-24 | Podbridge, Inc. | User device agent for asynchronous advertising in time and space shifted media network |
| US8676900B2 (en) * | 2005-10-25 | 2014-03-18 | Sony Computer Entertainment America Llc | Asynchronous advertising placement based on metadata |
| US8175585B2 (en) | 2005-11-05 | 2012-05-08 | Jumptap, Inc. | System for targeting advertising content to a plurality of mobile communication facilities |
| US20070136761A1 (en) * | 2005-12-02 | 2007-06-14 | Freelink Wireless Services, Llc | Method and System for Content Distribution and Playback in a Mobile Telecommunication Network |
| EP2018728A4 (en) * | 2006-05-05 | 2011-07-06 | Sony Comp Entertainment Us | Advertisement rotation |
| US7620390B2 (en) * | 2006-05-22 | 2009-11-17 | Nortel Networks Limited | Establishing a call session during an advertisement time period |
| US7836511B2 (en) * | 2006-06-14 | 2010-11-16 | Microsoft Corporation | Enforcing advertisement playback for downloaded media content |
| US7975310B2 (en) * | 2006-06-14 | 2011-07-05 | Microsoft Corporation | Offline playback of advertising supported media |
| US20070294292A1 (en) * | 2006-06-14 | 2007-12-20 | Microsoft Corporation | Advertising transfer and playback on portable devices |
| US9135626B2 (en) | 2006-06-30 | 2015-09-15 | Nokia Technologies Oy | Advertising middleware |
| US20090005122A1 (en) * | 2006-07-10 | 2009-01-01 | David Elliot Goldfarb | Advertisement-based dialing |
| RU2322702C1 (en) | 2006-09-21 | 2008-04-20 | Общество С Ограниченной Ответственностью "Суперфон" | Method for distribution of advertising and informational images |
| RU2346413C2 (en) * | 2006-12-28 | 2009-02-10 | Общество С Ограниченной Ответственностью "Суперфон" | Method of advertisement data messages distribution |
| EA011900B1 (en) * | 2007-01-10 | 2009-06-30 | Общество С Ограниченной Ответственностью "Суперфон" | Method for automatically distributing advertising messages and system therefor |
| RU2007107478A (en) * | 2007-02-28 | 2008-09-10 | Общество с органиченной ответственностью "Суперфон" (RU) | METHOD FOR AUTOMATED DISTRIBUTION OF ADVERTISING MESSAGES OF ADVERTISERS OF GOODS AND SERVICES TAKING INTO ACCOUNT USER EQUIPMENT PARAMETERS AND SYSTEM FOR ITS IMPLEMENTATION |
| RU2007107484A (en) * | 2007-02-28 | 2008-09-10 | Общество с ограниченной ответственностью "Суперфон" (RU) | METHOD FOR AUTOMATED DISTRIBUTION OF ADVERTISING MESSAGES TAKING INTO ACCOUNT THE LOCATION OF THE USER OF ADVERTISERS OF GOODS AND SERVICES AND THE SYSTEM FOR ITS IMPLEMENTATION |
| US20080232561A1 (en) * | 2007-03-20 | 2008-09-25 | Microsoft Corporation | Advertising funded data access services |
| US20090006180A1 (en) * | 2007-06-27 | 2009-01-01 | Tapio Hameen-Anttila | Multiple application advertising |
| US20090048912A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for dynamic configuration of scanning engine |
| US20090048914A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement using pre-loaded ad content |
| EP2026270A1 (en) | 2007-08-13 | 2009-02-18 | Research In Motion Limited | System and method for dynamic configuration of scanning engine |
| US20090048913A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement using metadata embedded in the application content |
| US20090048910A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted broadcast based mobile advertisement |
| EP2026269A1 (en) | 2007-08-13 | 2009-02-18 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement with scanning engine on communications path |
| US20090049090A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement |
| US20090048911A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement with scanning engine on communications path |
| EP2026215A1 (en) | 2007-08-13 | 2009-02-18 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement using pre-loaded ad content |
| EP2026268A1 (en) | 2007-08-13 | 2009-02-18 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement |
| US9049542B1 (en) * | 2007-09-28 | 2015-06-02 | West Corporation | System and method for location-based targeted notifications using wireless communication devices |
| US9756004B2 (en) * | 2007-11-08 | 2017-09-05 | Skype | Message delivery system and method |
| US20090171710A1 (en) * | 2007-12-29 | 2009-07-02 | Telenav, Inc. | Mobile Advertisement System With Advertisement Status |
| US9189794B2 (en) * | 2008-02-11 | 2015-11-17 | Goldspot Media, Inc. | Method and apparatus for maximizing brand exposure in a minimal mobile display |
| US8701051B2 (en) | 2008-02-11 | 2014-04-15 | Goldspot Media, Inc. | Hot spot use in advertising |
| US20120191543A1 (en) * | 2008-02-11 | 2012-07-26 | Srinivasa Dharmaji | Generation and Viral Distribution of Geo-Location Specific Content on Mobile Handheld Display Devices Via the Internet and Social Media |
| US8769558B2 (en) * | 2008-02-12 | 2014-07-01 | Sony Computer Entertainment America Llc | Discovery and analytics for episodic downloaded media |
| US20090228361A1 (en) * | 2008-03-10 | 2009-09-10 | Wilson Eric S | Cognitive scheduler for mobile platforms |
| US20090240538A1 (en) * | 2008-03-20 | 2009-09-24 | Embarq Holdings Company, Llc | System and Method for Local Call-Based Advertising |
| US8705498B2 (en) | 2008-03-24 | 2014-04-22 | At&T Mobility Ii Llc | Theme based advertising |
| US20090313097A1 (en) * | 2008-06-13 | 2009-12-17 | Embarq Holdings Company, Llc | System and Method for Advertisers to Bid on Distributing Ads to Telephone Calling Parties |
| EP2316227A4 (en) * | 2008-08-07 | 2014-03-12 | Blackberry Ltd | System and method for incorporating multimedia content into a message handled by a mobile device |
| CA2734632A1 (en) | 2008-08-20 | 2010-02-25 | Sellaring Ltd. | Method and apparatus for ringback tone replacement with downloaded audio files |
| US8462930B2 (en) | 2008-08-20 | 2013-06-11 | Sellaring Ltd. | Method and apparatus for network maintenance and supervision of an on-board controlled display portion |
| US20100088157A1 (en) * | 2008-10-06 | 2010-04-08 | Sidebar, Inc. | System and method for the throttled delivery of advertisements and content based on a sliding scale of usage |
| US20100088156A1 (en) * | 2008-10-06 | 2010-04-08 | Sidebar, Inc. | System and method for surveying mobile device users |
| US8606248B2 (en) * | 2009-02-27 | 2013-12-10 | Blackberry Limited | Advertising server for delivering targeted advertisements to a mobile wireless device and associated methods |
| EP2224391A1 (en) * | 2009-02-27 | 2010-09-01 | Research In Motion Limited | Advertising server for delivering targeted advertisements to a mobile wireless device and associated method |
| US8850365B2 (en) * | 2009-02-27 | 2014-09-30 | Blackberry Limited | Method and handheld electronic device for triggering advertising on a display screen |
| US10679251B2 (en) * | 2009-06-18 | 2020-06-09 | Microsoft Technology Licensing, Llc | Controlling ad delivery to mobile clients |
| GB0911487D0 (en) | 2009-07-02 | 2009-08-12 | Lewin Nathan | A method of displaying advertising material on a mobile communication device |
| US8763090B2 (en) | 2009-08-11 | 2014-06-24 | Sony Computer Entertainment America Llc | Management of ancillary content delivery and presentation |
| US20110060652A1 (en) * | 2009-09-10 | 2011-03-10 | Morton Timothy B | System and method for the service of advertising content to a consumer based on the detection of zone events in a retail environment |
| US20110093339A1 (en) * | 2009-09-10 | 2011-04-21 | Morton Timothy B | System and method for the service of advertising content to a consumer based on the detection of zone events in a retail environment |
| US8489772B2 (en) * | 2010-03-09 | 2013-07-16 | At&T Intellectual Property I, L.P. | Method for mechanically generating content for messages |
| EP2385490A1 (en) * | 2010-05-04 | 2011-11-09 | Research In Motion Limited | On-line advertisment |
| US11429984B2 (en) | 2010-05-04 | 2022-08-30 | Blackberry Limited | On-line advertisement |
| RU2437256C1 (en) * | 2010-05-11 | 2011-12-20 | Александр Вячеславович Климушин | Method to provide wireless access to collective use network |
| EP2428924A1 (en) * | 2010-08-27 | 2012-03-14 | Axel Springer Digital TV Guide GmbH | Coordinated automatic ad placement for personal content channels |
| US20130031072A1 (en) * | 2011-07-25 | 2013-01-31 | Luca Passani | System and Method for using a Device Description Repository |
| CN103856914A (en) * | 2012-12-04 | 2014-06-11 | 蓝燕君 | Information playing method and system for mobile terminal |
| JP6366606B2 (en) * | 2013-01-03 | 2018-08-01 | シナラ システムズ プライベート リミテッド | Location and time recognition system and method for mobile user context detection |
| US20150073892A1 (en) * | 2013-09-06 | 2015-03-12 | Tune, Inc. | Systems and methods for opening an application associated with an advertisement |
| US9894154B2 (en) * | 2014-10-11 | 2018-02-13 | Papaya Mobile, Inc. | Data synchronization methods and systems |
| US9712589B2 (en) | 2015-02-25 | 2017-07-18 | Ironsource Ltd. | System and method for playing a video on mobile web environments |
Family Cites Families (57)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| PL312223A1 (en) | 1993-06-15 | 1996-04-01 | Celltrace Communications Ltd | Telecommunication system |
| US5752186A (en) | 1995-06-07 | 1998-05-12 | Jeman Technologies, Inc. | Access free wireless telephony fulfillment service system |
| AUPN955096A0 (en) | 1996-04-29 | 1996-05-23 | Telefonaktiebolaget Lm Ericsson (Publ) | Telecommunications information dissemination system |
| US5852775A (en) * | 1996-09-12 | 1998-12-22 | Earthweb, Inc. | Cellular telephone advertising system |
| US6622174B1 (en) | 1997-08-15 | 2003-09-16 | Sony Corporation | System for sending, converting, and adding advertisements to electronic messages sent across a network |
| US6178446B1 (en) * | 1997-12-31 | 2001-01-23 | At&T Corp | Method and system for supporting interactive commercials displayed on a display device using a telephone network |
| RU2136058C1 (en) | 1998-08-04 | 1999-08-27 | Павлов Валерий Икарович | Method for handling financial and advertising operations |
| EP0986273A1 (en) | 1998-09-09 | 2000-03-15 | Esker, Michael | Transmission of advertising messages via ShortMessage Service (SMS) |
| US6766302B2 (en) | 1998-11-09 | 2004-07-20 | Joseph Bach | Method and apparatus for advertisement |
| JP2000295170A (en) | 1999-04-09 | 2000-10-20 | Sony Corp | Communication system, communication terminal equipment and information distribution device |
| ES2232081T3 (en) * | 1999-06-08 | 2005-05-16 | Lucent Technologies Inc. | SIGNALING OF RADIO SERVICE REQUIREMENTS. |
| US6549625B1 (en) * | 1999-06-24 | 2003-04-15 | Nokia Corporation | Method and system for connecting a mobile terminal to a database |
| US6725022B1 (en) * | 1999-09-22 | 2004-04-20 | Motorola, Inc. | Method and apparatus for enabling the selection of content on a wireless communication device |
| WO2001067718A2 (en) * | 2000-03-09 | 2001-09-13 | @Internet Inc. | Method and system providing advertisement using tone of ringing sounds of mobile phone and commercial transaction service in association with the same |
| JP2001285525A (en) | 2000-03-31 | 2001-10-12 | Nec Corp | Method and system for providing advertisement |
| SE518591C2 (en) | 2000-03-31 | 2002-10-29 | Modul System Sweden Ab | Procedure for broadcasting advertising |
| US6862445B1 (en) * | 2000-04-19 | 2005-03-01 | 67 Khz, Inc. | Secondary carrier messaging and advertising method for wireless network portable handsets |
| US20010056374A1 (en) * | 2000-06-22 | 2001-12-27 | Joao Raymond Anthony | Apparatus and method for providing compensation for advertisement viewing and/or participation and/or for survey participation |
| FR2810836B1 (en) | 2000-06-27 | 2008-10-17 | Rene Feghali | SYSTEM FOR TRANSMITTING A USER'S PERSONAL CORDS TO ORDER A DATA DISTRIBUTOR WITH THE ONLY TRANSMITTED COORDINATES |
| JP3437151B2 (en) | 2000-07-18 | 2003-08-18 | 株式会社アド・ステップ | Advertisement distribution method and switching device having advertisement distribution function |
| US6647269B2 (en) * | 2000-08-07 | 2003-11-11 | Telcontar | Method and system for analyzing advertisements delivered to a mobile unit |
| JP2002063331A (en) | 2000-08-21 | 2002-02-28 | Hiroyuki Kanazawa | Remote control type mobile public information system |
| JP2002092138A (en) * | 2000-09-14 | 2002-03-29 | National Institute Of Advanced Industrial & Technology | Proxy information processing system |
| JP2002140624A (en) | 2000-11-01 | 2002-05-17 | Hiroaki Noda | Contents distribution and advertisement mechanism by positively utilizing so-called waiting display image in communication standby state of mobile electrical information communication terminal such as portable telephone |
| JP2002170027A (en) | 2000-12-04 | 2002-06-14 | Standard J:Kk | Advertisement delivery business and system |
| DE10061984A1 (en) | 2000-12-13 | 2002-06-20 | Pmg Private Media Gmbh | System for sending electronic mail SMS message with advertising in data or communication network has transmitting unit and receiving unit for messages protocolled and routed via base unit |
| KR100377965B1 (en) | 2000-12-13 | 2003-03-29 | 주식회사 알티캐스트 | Method of advertisement displaying on the screen of mobile phone |
| US7224978B2 (en) * | 2000-12-19 | 2007-05-29 | Bellsouth Intellectual Property Corporation | Location blocking service from a wireless service provider |
| JP3606221B2 (en) | 2001-04-17 | 2005-01-05 | 日本電気株式会社 | Mobile phone advertisement distribution system |
| US7006608B2 (en) * | 2001-06-28 | 2006-02-28 | Karl Seelig | Software algorithm and method enabling message presentation during a telephone ringing signal period |
| US6950504B1 (en) * | 2001-07-06 | 2005-09-27 | Cingular Wireless Ii, Inc. | Method and apparatus for providing personal audio alert messaging for audio alerting capable terminals |
| US20030037028A1 (en) | 2001-08-14 | 2003-02-20 | A. Akhteruzzaman | Automatic access to a local vendor from a mobile station |
| WO2003024136A1 (en) * | 2001-09-12 | 2003-03-20 | Aircross Co., Ltd. | Push advertisement in mobile communications network and mobile terminal suitable for the same |
| RU2192049C1 (en) | 2001-12-26 | 2002-10-27 | Гаврилов Сергей Анатольевич | Method for distributing publicity information messages |
| JP2003223389A (en) | 2002-01-30 | 2003-08-08 | Ntt Docomo Inc | Information providing method, server device, program and recording medium |
| JP4482263B2 (en) | 2002-02-28 | 2010-06-16 | 株式会社日立製作所 | Advertisement distribution apparatus and advertisement distribution method |
| HUP0200846A2 (en) | 2002-03-06 | 2003-10-28 | Péterné Mátéfy | Advertising in newspapers using value added sms |
| JP2003271860A (en) | 2002-03-12 | 2003-09-26 | Giichi Mukaide | Providing and acquiring method for discount information with mobile telephone terminal as medium |
| US7257391B2 (en) * | 2002-03-26 | 2007-08-14 | Zoove Corp. | Wireless data system |
| US6666533B1 (en) * | 2002-03-26 | 2003-12-23 | Roseanne Stavros | Drawer organizer |
| JP2003289560A (en) | 2002-03-28 | 2003-10-10 | Seiko Epson Corp | Voice advertisement providing apparatus, voice advertisement providing method, voice advertisement providing program having voice advertisement providing function, and computer-readable information recording medium having recorded voice advertisement providing program having voice advertisement providing function |
| JP2003296228A (en) | 2002-03-29 | 2003-10-17 | Gigaflops Japan Inc | Java applet with advertisement display function added thereto in addition to main contents |
| RU2208838C1 (en) | 2002-04-25 | 2003-07-20 | Голубков Роберт Юрьевич | Method for advertising in prints and internet editions using mobile communications |
| JP2003317002A (en) | 2002-04-26 | 2003-11-07 | Hotpot:Kk | Advertisement system for mobile terminal |
| US20030203731A1 (en) * | 2002-04-29 | 2003-10-30 | Lavaflow, Llp | Cellular telephone and method of displaying account information |
| JP2004021970A (en) | 2002-06-20 | 2004-01-22 | Hisanori Fukuoka | System for providing advertisement information |
| US7218918B1 (en) * | 2002-07-15 | 2007-05-15 | Bellsouth Intellectual Property Corporation | Systems and methods for a wireless messaging information service |
| GB0220664D0 (en) | 2002-09-05 | 2002-10-16 | Nec Europe Ltd | Advertisement services on mobile terminals |
| KR100511111B1 (en) * | 2002-12-17 | 2005-08-31 | 오현승 | System for providing advertisement service and method thereof |
| RU2210421C1 (en) | 2003-02-19 | 2003-08-20 | Общество с ограниченной ответственностью "Гелио шаттл" | Method for advertising game |
| GB2406996B (en) | 2003-05-06 | 2006-12-20 | Massone Mobile Advertising Sys | Messaging system and service |
| JP2004336581A (en) | 2003-05-09 | 2004-11-25 | Nec Corp | Advertising method by mobile terminal, mobile terminal advertising system, and mobile terminal |
| US20040266406A1 (en) * | 2003-06-27 | 2004-12-30 | Meda Rajasekhar Venkat | Wireless customer segmentation and marketing process |
| JP2005110186A (en) | 2003-09-26 | 2005-04-21 | Kimihiro Matsukawa | Internet telephone using internet-specific mobile telephone terminal and business model of communication company management |
| JP2005159590A (en) | 2003-11-25 | 2005-06-16 | Sony Corp | Advertisement providing apparatus and advertisement providing method |
| US20050215238A1 (en) * | 2004-03-24 | 2005-09-29 | Macaluso Anthony G | Advertising on mobile devices |
| US7162226B2 (en) * | 2004-04-13 | 2007-01-09 | Global Direct Management Corp. | Method and system of advertising in a mobile communication system |
-
2004
- 2004-05-21 US US10/851,524 patent/US7162226B2/en not_active Expired - Fee Related
-
2005
- 2005-04-13 WO PCT/US2005/012638 patent/WO2005101864A2/en active Application Filing
- 2005-04-13 EA EA200501816A patent/EA007757B1/en not_active IP Right Cessation
- 2005-04-13 CA CA002562666A patent/CA2562666A1/en not_active Abandoned
- 2005-04-13 US US10/592,656 patent/US20080120173A1/en not_active Abandoned
- 2005-04-13 EP EP05735918A patent/EP1736014A4/en not_active Withdrawn
-
2006
- 2006-11-15 US US11/600,563 patent/US20070066287A1/en not_active Abandoned
Also Published As
| Publication number | Publication date |
|---|---|
| US7162226B2 (en) | 2007-01-09 |
| EA200501816A1 (en) | 2006-08-25 |
| US20070066287A1 (en) | 2007-03-22 |
| EP1736014A4 (en) | 2011-02-02 |
| WO2005101864A2 (en) | 2005-10-27 |
| EA007757B1 (en) | 2006-12-29 |
| US20080120173A1 (en) | 2008-05-22 |
| EP1736014A2 (en) | 2006-12-27 |
| US20050227679A1 (en) | 2005-10-13 |
| WO2005101864A3 (en) | 2007-07-12 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CA2562666A1 (en) | Method and system of advertising in a mobile communication system | |
| US20060194572A1 (en) | Wireless interactive property advertising system and methods | |
| US7218918B1 (en) | Systems and methods for a wireless messaging information service | |
| TWI283522B (en) | Method and apparatus for distributing advertisements over network | |
| US8041604B1 (en) | Method of embedding advertisements in communication | |
| US8817959B1 (en) | System for handling messages and distributing information | |
| US20070239537A1 (en) | Advertisement brokerage system for diversified general media | |
| US20080005268A1 (en) | Providing ad serving entity attribution and/or solicitation messages for call-on-select listings, such as for calls placed via call-on-select free listings | |
| EP1941440A1 (en) | Merchant powered click-to-call method | |
| WO2008124039A1 (en) | Method and system for targeted advertising via mobile terminals | |
| WO2009148338A2 (en) | A system and method for delivering advertisements and similar promotional messages to mobile phone users | |
| US20090024473A1 (en) | System and method for virtual ebox management | |
| KR20040052531A (en) | Mobile reflex advertisement system and advertisement method | |
| US9641674B1 (en) | Identifying website activities as being those of a telephone caller | |
| CN101138258A (en) | Method and system of advertising in a mobile communication system | |
| US20090024474A1 (en) | System and method for virtual ebox management | |
| JP2002290567A (en) | Ip telephone system, ip telephone server and program for providing advertisement | |
| KR100553930B1 (en) | Mobile Banner Advertising Method | |
| KR20070031886A (en) | Method and System of Advertising in a Mobile Communication System | |
| JP2004192532A (en) | E-mail information distribution server and e-mail information distribution method | |
| WO2023287391A1 (en) | A method for modifying a message in a sms format by including a personalized advertising content therein and a system for performing the same | |
| JP4735358B2 (en) | Advertisement delivery system, advertisement delivery method, and advertisement delivery program | |
| JP2002251353A (en) | Information distribution system utilizing device for notifying occurrence of newly received information | |
| KR20090003468A (en) | Apparatus and method for providing information using identification data | |
| JP2009075974A (en) | Pay-per-call type advertising result management system and advertising result management method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| FZDE | Discontinued |