CA2616290A1 - Dispatch system to remote devices - Google Patents

Dispatch system to remote devices Download PDF

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Publication number
CA2616290A1
CA2616290A1 CA002616290A CA2616290A CA2616290A1 CA 2616290 A1 CA2616290 A1 CA 2616290A1 CA 002616290 A CA002616290 A CA 002616290A CA 2616290 A CA2616290 A CA 2616290A CA 2616290 A1 CA2616290 A1 CA 2616290A1
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CA
Canada
Prior art keywords
format
communication device
result
selecting
formats
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002616290A
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French (fr)
Other versions
CA2616290C (en
Inventor
Elad Gil
Shumeet Baluja
Maryam Kamvar
Cedric Beust
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Google LLC
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Individual
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Publication of CA2616290A1 publication Critical patent/CA2616290A1/en
Application granted granted Critical
Publication of CA2616290C publication Critical patent/CA2616290C/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/26—Devices for calling a subscriber
    • H04M1/27—Devices whereby a plurality of signals may be stored simultaneously
    • H04M1/274—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc
    • H04M1/2745—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc using static electronic memories, e.g. chips
    • H04M1/27467—Methods of retrieving data
    • H04M1/27475—Methods of retrieving data using interactive graphical means or pictorial representations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72445—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting Internet browser applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/26—Devices for calling a subscriber
    • H04M1/27—Devices whereby a plurality of signals may be stored simultaneously
    • H04M1/274—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc
    • H04M1/2745—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc using static electronic memories, e.g. chips
    • H04M1/2753—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc using static electronic memories, e.g. chips providing data content
    • H04M1/2757—Devices whereby a plurality of signals may be stored simultaneously with provision for storing more than one subscriber number at a time, e.g. using toothed disc using static electronic memories, e.g. chips providing data content by data transmission, e.g. downloading

Abstract

A method and system for presenting promotional content to a user of a communication device involves receiving information from a communication device, where the information relates to the communication device, and identifying a result relating to the information that is capable of being presented in a plurality of formats on the communication device, and dynamically selecting a format for the result from among the plurality of formats, and presenting the result in the selected format for display by the communication device.

Claims (25)

1. A method of presenting promotional content to a user of a communication device, the method comprising:
receiving from a communication device information relating to the communication device;
identifying a result relating to the information relating to the communication device, the result capable of being presented in a plurality of formats on the communication device;
dynamically selecting a format for the result from among the plurality of formats; and presenting the result in the selected format for display by the communication device.
2. The method of claim 1, wherein the information relating to the communication device comprises a query.
3. The method of claim 1, wherein the communication device is a mobile communication device.
4. The method of claim 1, wherein the result comprises a character string, and wherein selecting the format comprises classifying the character string and choosing the format based on the classification of the character string.
5. The method of claim 1, further comprising classifying the information relating to the communication device, and wherein selecting the format comprises implementing a mapping from the information relating to the communication device classification to the format.
6. The method of claim 5, wherein classifying the information relating to the communication device comprises parsing the information relating to the communication device.
7. The method of claim 5, further comprising receiving a user input and, in response to the input, modifying the mapping such that the classification of the information relating to the communication device maps to an alternative format from among the plurality of formats.
8. The method of claim 1, wherein the format is selected based on a limitation of the communication device.
9. The method of claim 1, further comprising receiving a response to content presentation from a user, and wherein selecting the format comprises determining the format based on the response.
10. The method of claim 9, wherein the response comprises a selection of an advertisement.
11. The method of claim 9, further comprising receiving a plurality of responses to content presentation from the user, and wherein selecting the format comprises determining the format based on the plurality of responses.
12. The method of claim 1, further comprising receiving responses from a plurality of communication devices, and wherein selecting the format comprises determining the format based on the plurality of responses.
13. The method of claim 12, wherein each response in the plurality of responses comprises a selection of an advertisement.
14. The method of claim 1, wherein selecting the format comprises a random selection from among the plurality of formats.
15. The method of claim 1, wherein each result in the plurality of results is associated with a monetary value, and wherein selecting the format comprises determining a recompense based on the monetary value and a content selection history.
16. The method of claim 1, wherein the result comprises an advertisement.
17. The method of claim 1, wherein the format is selected from the group consisting of a click-to-call format, a click-through-to-landing-page format, a coupon format, a video clip format, an audio clip format, and a banner format.
18. A computer-readable medium having instructions stored thereon that, when executed, performs a method of presenting promotional content to a user of a communication device, the method comprising:
receiving from a communication device information relating to the communication device ;
generating a result for the information in response to reception of the information, the result capable of being presented in a plurality of formats on the communication device;
dynamically selecting a format for the result from among the plurality of formats; and presenting the result in the selected format on the communication device.
19. A system for presenting promotional content to a user of a communication device, the system comprising:
an interface to receive information from a communication device, the information relating to the communication device;
means in communication with the interface for generating a result for the information in response to reception of the information, the result capable of being presented in a plurality of formats on the communication device; and means for dynamically selecting a format for the result from among the plurality of formats.
20. The system of claim 19, wherein the result comprises a character string, and wherein selecting the format comprises classifying the character string and choosing the format based on the classification of the character string.
21. The system of claim 19, wherein selecting the format comprises determining the format based on responses received from a plurality of communication devices.
22. The system of claim 19, wherein selecting the format comprises a random selection from among the plurality of formats.
23. The system of claim 19, wherein each result in the plurality of results is associated with a monetary value, and wherein selecting the format comprises determining a recompense based on the monetary value and a content selection history.
24. The system of claim 19, further comprising receiving a response to content presentation from a user, and wherein selecting the format comprises determining the format based on the response.
25. The system of claim 19, wherein the format is selected based on a limitation of the communication device.
CA2616290A 2005-07-21 2006-07-21 Dispatch system to remote devices Active CA2616290C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/186,291 US9118774B2 (en) 2005-07-21 2005-07-21 Dispatch system to remote devices
US11/186,291 2005-07-21
PCT/US2006/028402 WO2007014047A2 (en) 2005-07-21 2006-07-21 Dispatch system to remote devices

Publications (2)

Publication Number Publication Date
CA2616290A1 true CA2616290A1 (en) 2007-02-01
CA2616290C CA2616290C (en) 2015-05-12

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CA2616290A Active CA2616290C (en) 2005-07-21 2006-07-21 Dispatch system to remote devices

Country Status (8)

Country Link
US (2) US9118774B2 (en)
EP (1) EP1908285A4 (en)
JP (2) JP5745744B2 (en)
KR (1) KR101331581B1 (en)
CN (2) CN101379484B (en)
AU (1) AU2006272778A1 (en)
CA (1) CA2616290C (en)
WO (1) WO2007014047A2 (en)

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