CA2667782A1 - Content management system - Google Patents
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- CA2667782A1 CA2667782A1 CA002667782A CA2667782A CA2667782A1 CA 2667782 A1 CA2667782 A1 CA 2667782A1 CA 002667782 A CA002667782 A CA 002667782A CA 2667782 A CA2667782 A CA 2667782A CA 2667782 A1 CA2667782 A1 CA 2667782A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
Content rights holders provide digital content to a hosting site to be used as reference content. The content owner specifies a policy for each digital content item, indicating how that content may be used on the site when uploaded by someone other than the content owner. An identification module compares the uploaded content against reference content. If the content matches reference content, the specified policy for that reference content is applied to the uploaded content. Policy options provided by the content owner include tracking the content to see how it is viewed, preventing the content from being distributed on the site, and allowing the content to be displayed in a revenue-sharing environment. In one embodiment, if the identification module matches the uploaded content to a reference item but the match does not have a sufficiently high level of confidence, the suggested match is queued for review by the content owner.
Description
WO 2008/0581193 PCT1I'.S2007!083677 CONTENT MANAGEMENT SYSTEM
Tnventors Franck C.ryhastagnol Jianliang Zhao Rui Chen Matthew Good Yi-L'ulg Su Frey Waid Zheng Liu It; David King CROSS-REFFREIhC:E TO RELATED APPLICATIONS
100011 "I'his application claims the benefit of United States I'rovisional Application 60/975,158, filed on September 25, 2007; and of United States Provisional Application tr, 60/856,501, filed on November 3, 2006. Both applications are incorporated by reference herein in their entirety.
BACKGROUND
Field
Tnventors Franck C.ryhastagnol Jianliang Zhao Rui Chen Matthew Good Yi-L'ulg Su Frey Waid Zheng Liu It; David King CROSS-REFFREIhC:E TO RELATED APPLICATIONS
100011 "I'his application claims the benefit of United States I'rovisional Application 60/975,158, filed on September 25, 2007; and of United States Provisional Application tr, 60/856,501, filed on November 3, 2006. Both applications are incorporated by reference herein in their entirety.
BACKGROUND
Field
[0002] The embodiments of the present invention generally relate to managetrtent of 20 online content. In particular, the present invention is directed toward matching uploaded digital content to reference content and making the uploaded content available to othr..rs in ac:cordance with policies of the content owners.
Uescription of the Related Art I0003] The proliferation of web sites that allow users to upload multimedia content for 25 iiiass viewing 13 as brought with it a number of challenges, not the least of which has been how to detect and handle uploaded content in which other entities have rights.
[0004] Under the copyright laws of the United States and multiple other countries, a single work may have multiple copyright holders and various entities may hold other rights with ref;arci to the content. For example, various entities have rights in a song-the author, 30 the publisher, and the music label are just some of the many different entities that may have different rights and eaeh may be entitled to c.ontrol the use of their work, andlor to receive royalty payments under the various royalty schemes in force in a particular country. Videos have an additional layer of complexity, inc.luding, for example synchronization rights to any music played along with the video.
WO 2008i05ft093 PCT1U52017/083677 100051 While Pe:rforming Rights Organizations (PROs) such as The American Society of Composers, Authors and Publishers (ASCAP) exist to collect public performance royalties on behalf of the various copyright holders when their works are broadcast on the radio or on television, this type of collection mechanism is not available in the onlinc environment; nor are performance rights sufficient-as noted above, mechanical, master use, synchroniLaticxi and other rights cnust also be taken into account, [0006] Furthermore, before appropriate actions can be taken with regard to rights holders, content must be correctlv iaentified. Given the nature of user-generated content (UGC), that is, content provided by users to a web site, detecting content subject to the rights 1G of others has proven to be very difficult. For example, a user may select a commercially available song, which is subject to copyright restrictions, and combine it with homemade video to which the user herself holds the copyright. UCC including, for example, copyrighted video may escape detection by being slightly different, e.f;., through cropping or editing, than a reference video.
SUMMARY
[0007] The present invention enables content rights holders to provide digital content or indic.ia of digital content, such as a fingerprint, to a hosting site to be used as reference content. `lhe content oiviier or rights holder (hereinafter called the "content owner" for brevity) also specifies a policy for each digital content item, indicating how that content may 2G= be used on the site when a mat.ch is found between the content and content uploaded by someone other than the content owner.
[0008] T'he hosting site is adapted to receive user generated content (UGC) uploaded by users to an upload server. I.n one embodiment, the user additionally provides information about the uploaded content, such as its title, context, search keywords, and a description, 26 and in one embodiment certifies that the user has appropriate permission to use the digital content. In one embodiment, users have accounts on the site, and are required to log in before uploading digital content.
[00091 In one embodiment, uploaded UGC is transcoded from various possible formats into one common file type once it has Lieen uploaded. Next, an identification module .30 compares the uploaded IJGC against data in a reference database. The data in the reference database may have been provided by content owners, or may have been collected by the WO 20(18IO58093 FCTIL. S2{107/t)5367 7 host site or obtained from another party, or ubtairred tlirough a combination of these or other methods. If the uploaded UC:GC does not match content in the reference database, it is made available for download or streaming by other users of the site, subject to any other content rules imposed by the hosting site. If, however, there is a match betNveen the uploaded UGC and content in the reference database, the specified policy for that reference content is retrieved by a policy r~.ngine to determine how the uploaded UGC
should be handled. In one embodiment, the policy options provided by the content owner include tracking the content to sk:e how it is vietived, pir:venting the eontent from being distributed on the site, and allowing the content to be displayed in a revenue-sharing environment. In one embodiment, if the identification module matches the UGC to a reference item but the match does not have a sufficiently high level of confidence, the suggested match is queued for review by the content owner.
[00101 Content ovmers can access the hosting site and view activity concerning their content. As noted, in one embodiment if a partial match or match with low confiderlce lias i: been identified by the identification engine, the content owner can manually review the UGC and determine whether it is in fact a match. In addition the content owner can review items that have automatically been matched to reference content and had the specified policy applied. Content owners can also edit policy information for individual or groups of reference content. 20 100111 In one embodiment, the host site provides a fingerprinting software program or interface to cc3ntent owners, which use the program or interface to create digital fingerprints of their content and provide the fingerprints back to the host site. An identification module on the host site then conipares a fingerprint of the UGC against the fingerprint supplied by the content owner to deterinine whether there is a match. In this embodiment, the content 25 owner rreed not distribute copies of its original reference content to the host site.
(00121 In one embodiment, different policies inay be associated with a single item of reference content, for example depending on the ge.ographic location of the computer downloading that content. Similarly, different policies can be associated with a single item of content, depetiding on, for example, the identify of the viewer or uploader, the viewing or 30 uploading platform, or the domain of the site from which the content is uploaded or viewed.
Uescription of the Related Art I0003] The proliferation of web sites that allow users to upload multimedia content for 25 iiiass viewing 13 as brought with it a number of challenges, not the least of which has been how to detect and handle uploaded content in which other entities have rights.
[0004] Under the copyright laws of the United States and multiple other countries, a single work may have multiple copyright holders and various entities may hold other rights with ref;arci to the content. For example, various entities have rights in a song-the author, 30 the publisher, and the music label are just some of the many different entities that may have different rights and eaeh may be entitled to c.ontrol the use of their work, andlor to receive royalty payments under the various royalty schemes in force in a particular country. Videos have an additional layer of complexity, inc.luding, for example synchronization rights to any music played along with the video.
WO 2008i05ft093 PCT1U52017/083677 100051 While Pe:rforming Rights Organizations (PROs) such as The American Society of Composers, Authors and Publishers (ASCAP) exist to collect public performance royalties on behalf of the various copyright holders when their works are broadcast on the radio or on television, this type of collection mechanism is not available in the onlinc environment; nor are performance rights sufficient-as noted above, mechanical, master use, synchroniLaticxi and other rights cnust also be taken into account, [0006] Furthermore, before appropriate actions can be taken with regard to rights holders, content must be correctlv iaentified. Given the nature of user-generated content (UGC), that is, content provided by users to a web site, detecting content subject to the rights 1G of others has proven to be very difficult. For example, a user may select a commercially available song, which is subject to copyright restrictions, and combine it with homemade video to which the user herself holds the copyright. UCC including, for example, copyrighted video may escape detection by being slightly different, e.f;., through cropping or editing, than a reference video.
SUMMARY
[0007] The present invention enables content rights holders to provide digital content or indic.ia of digital content, such as a fingerprint, to a hosting site to be used as reference content. `lhe content oiviier or rights holder (hereinafter called the "content owner" for brevity) also specifies a policy for each digital content item, indicating how that content may 2G= be used on the site when a mat.ch is found between the content and content uploaded by someone other than the content owner.
[0008] T'he hosting site is adapted to receive user generated content (UGC) uploaded by users to an upload server. I.n one embodiment, the user additionally provides information about the uploaded content, such as its title, context, search keywords, and a description, 26 and in one embodiment certifies that the user has appropriate permission to use the digital content. In one embodiment, users have accounts on the site, and are required to log in before uploading digital content.
[00091 In one embodiment, uploaded UGC is transcoded from various possible formats into one common file type once it has Lieen uploaded. Next, an identification module .30 compares the uploaded IJGC against data in a reference database. The data in the reference database may have been provided by content owners, or may have been collected by the WO 20(18IO58093 FCTIL. S2{107/t)5367 7 host site or obtained from another party, or ubtairred tlirough a combination of these or other methods. If the uploaded UC:GC does not match content in the reference database, it is made available for download or streaming by other users of the site, subject to any other content rules imposed by the hosting site. If, however, there is a match betNveen the uploaded UGC and content in the reference database, the specified policy for that reference content is retrieved by a policy r~.ngine to determine how the uploaded UGC
should be handled. In one embodiment, the policy options provided by the content owner include tracking the content to sk:e how it is vietived, pir:venting the eontent from being distributed on the site, and allowing the content to be displayed in a revenue-sharing environment. In one embodiment, if the identification module matches the UGC to a reference item but the match does not have a sufficiently high level of confidence, the suggested match is queued for review by the content owner.
[00101 Content ovmers can access the hosting site and view activity concerning their content. As noted, in one embodiment if a partial match or match with low confiderlce lias i: been identified by the identification engine, the content owner can manually review the UGC and determine whether it is in fact a match. In addition the content owner can review items that have automatically been matched to reference content and had the specified policy applied. Content owners can also edit policy information for individual or groups of reference content. 20 100111 In one embodiment, the host site provides a fingerprinting software program or interface to cc3ntent owners, which use the program or interface to create digital fingerprints of their content and provide the fingerprints back to the host site. An identification module on the host site then conipares a fingerprint of the UGC against the fingerprint supplied by the content owner to deterinine whether there is a match. In this embodiment, the content 25 owner rreed not distribute copies of its original reference content to the host site.
(00121 In one embodiment, different policies inay be associated with a single item of reference content, for example depending on the ge.ographic location of the computer downloading that content. Similarly, different policies can be associated with a single item of content, depetiding on, for example, the identify of the viewer or uploader, the viewing or 30 uploading platform, or the domain of the site from which the content is uploaded or viewed.
3 WO 20(1810581193 PCTIUS2007/083677 BRIEF DESCRIPTION OF Tt1E DRAWINGS
[0013] Fig. 1 is an illustration of a system for providing content rights management in accordance with an embodiment of the present invention.
[00141 Fig. 2 is a flowchart illustrating a method for providing content rights management in accordance with an embodiment of the present invention.
[0015] Fig. 3 illustrates a user interface for providing reference content to a content rights management system in accordance with an embodiment of the present invention.
[0016] Fig. 4 is a block diagram illustrating the use o revenue sharing in accordance with an embodiment of the presetit invention.
[0017] Fig. 5 is a screen shot of a user interface for performing a searc:h for content by a content owner in accordance with an embodiment of the present invention.
[0018] Fig. 6 is an illustration of a systein for providing a content rights management and identification service for a third party in accordance with an embodiment of the present invention.
[0019] Figs. 7-10 illustrate examples of user interfaces that are used by content owners to review and claim content.
[0020] 1'he figures depict preferred embodiments of the present invention for purposes of illustration only. One skilled in th.e art will readily recognize from the following discussian that alternative en7bodiment, of the structures and methods illustrated herein tnay be employed without departing from the principles of the invention described herein.
DE`1'AILED DESCIZII''TIC)N
[0021] Fig. 1 illustrates a system for providing content rights management in accordance with an embodiment of the present invention. Systerci 100 includes an upload server 104, an upload database 130, a transcoder 106, an identification module 116, a policy engine 118, a '15 publisher 120, a web server 122, a ccantent owner interface 126, a reference database 112, a claims database 128, a policy databasc 114, a reporting engine 132 and a reporting database 134. Fig. 1 also includcs a nser computer 102, viewer computer 124, and content owner compu ter 108. Each of these is described further below.
[00221 Although only a sinf;le upload server 104 and a single weli server 122 are 31) illustrated in hig.1 for clarity, each can be implemented as multiple senters. Other servers rnay handle other aspects of the host site not discussed here. It will also be understood that
[0013] Fig. 1 is an illustration of a system for providing content rights management in accordance with an embodiment of the present invention.
[00141 Fig. 2 is a flowchart illustrating a method for providing content rights management in accordance with an embodiment of the present invention.
[0015] Fig. 3 illustrates a user interface for providing reference content to a content rights management system in accordance with an embodiment of the present invention.
[0016] Fig. 4 is a block diagram illustrating the use o revenue sharing in accordance with an embodiment of the presetit invention.
[0017] Fig. 5 is a screen shot of a user interface for performing a searc:h for content by a content owner in accordance with an embodiment of the present invention.
[0018] Fig. 6 is an illustration of a systein for providing a content rights management and identification service for a third party in accordance with an embodiment of the present invention.
[0019] Figs. 7-10 illustrate examples of user interfaces that are used by content owners to review and claim content.
[0020] 1'he figures depict preferred embodiments of the present invention for purposes of illustration only. One skilled in th.e art will readily recognize from the following discussian that alternative en7bodiment, of the structures and methods illustrated herein tnay be employed without departing from the principles of the invention described herein.
DE`1'AILED DESCIZII''TIC)N
[0021] Fig. 1 illustrates a system for providing content rights management in accordance with an embodiment of the present invention. Systerci 100 includes an upload server 104, an upload database 130, a transcoder 106, an identification module 116, a policy engine 118, a '15 publisher 120, a web server 122, a ccantent owner interface 126, a reference database 112, a claims database 128, a policy databasc 114, a reporting engine 132 and a reporting database 134. Fig. 1 also includcs a nser computer 102, viewer computer 124, and content owner compu ter 108. Each of these is described further below.
[00221 Although only a sinf;le upload server 104 and a single weli server 122 are 31) illustrated in hig.1 for clarity, each can be implemented as multiple senters. Other servers rnay handle other aspects of the host site not discussed here. It will also be understood that
4 WO 20118/0j8093 PCTIU52007l083677 the described uploading and downloading or viewing of cuntertt is not intended to be limited to content uploaded or dotivnloaded via the Internet or the fll I'l' protocol.
Furthermore, in beneral, functions described in one embodiment as being performed on the server side can also be performed on the client side in other embodiments if appropriate.
User computer 102, content owner 108, and viewer 124 can be combinations of a laptop, desktol2, cell phone, handheld device, thin or thick client device, video appliance, or any other appropriate coinp.tting platform.
[0023] A content owner 108 is an entity that owns or controls at least some of the rights to a particular work. 'I'he content owner maybe an individual, a group of individuals, or an Itl entity such as a music or video production company or studiu, artists' l;roup, royalty collection agency, or the like.
100241 As noted, UGC video may include audio, video, a cambination of audio anci video, or still imal;es. For ease of description, the examples illustrated below assume that the UGC is video; those of skill in the art will appreciate that audio, audio combined with t~; video, and still images can be received, identified, and acted upon in a similar way as is described here. Furthermore, we refer to a user computer that receives UGC
frorn system 100 as a viewer 124. In various embodiments, viewer 124 mav consume the UGC
content via download of the file, by streaming, or by any other method of retrieving media content over a network.
Zo 100251 Content owner interface 126 enables content owners 108 to provide content to system 100, incltrding reference content and policy information, and further allows content owners to review and make claims to the content. Through content owner interface 126, syste.rn 100 receives referenc,e content and polic-y information from content owners 108, and stores the received information in reference database 112 and policy database 114, 25 respectively. In one embodirnent, each itein of reference contei-it is assigned an identifier, and the identifier is additionally stored along with the policv information in policy database 114. Corttent owner interfare 126 in one embodiment inctudes uwr interface and bulk processes such as ftp for exchange of content files and policy information.
[0026) In addition to performing con#ent aiatchiny; at the tinie of video upload, one 30 embodiment of the present invention also enables content matching for "legacy" videos that are already uploaded to system 100. Such legacy videos may have been uploaded before the
Furthermore, in beneral, functions described in one embodiment as being performed on the server side can also be performed on the client side in other embodiments if appropriate.
User computer 102, content owner 108, and viewer 124 can be combinations of a laptop, desktol2, cell phone, handheld device, thin or thick client device, video appliance, or any other appropriate coinp.tting platform.
[0023] A content owner 108 is an entity that owns or controls at least some of the rights to a particular work. 'I'he content owner maybe an individual, a group of individuals, or an Itl entity such as a music or video production company or studiu, artists' l;roup, royalty collection agency, or the like.
100241 As noted, UGC video may include audio, video, a cambination of audio anci video, or still imal;es. For ease of description, the examples illustrated below assume that the UGC is video; those of skill in the art will appreciate that audio, audio combined with t~; video, and still images can be received, identified, and acted upon in a similar way as is described here. Furthermore, we refer to a user computer that receives UGC
frorn system 100 as a viewer 124. In various embodiments, viewer 124 mav consume the UGC
content via download of the file, by streaming, or by any other method of retrieving media content over a network.
Zo 100251 Content owner interface 126 enables content owners 108 to provide content to system 100, incltrding reference content and policy information, and further allows content owners to review and make claims to the content. Through content owner interface 126, syste.rn 100 receives referenc,e content and polic-y information from content owners 108, and stores the received information in reference database 112 and policy database 114, 25 respectively. In one embodirnent, each itein of reference contei-it is assigned an identifier, and the identifier is additionally stored along with the policv information in policy database 114. Corttent owner interfare 126 in one embodiment inctudes uwr interface and bulk processes such as ftp for exchange of content files and policy information.
[0026) In addition to performing con#ent aiatchiny; at the tinie of video upload, one 30 embodiment of the present invention also enables content matching for "legacy" videos that are already uploaded to system 100. Such legacy videos may have been uploaded before the
5 WO 20QS10581193 PCT/LiS2007/083677 system was in place or may not have matched at the time of upload, but would match subsequently as additional reference materials iare added. Such matching of legacy videos can be dotie, for example, periodically by rechecking all uploaded videos against the reference database, In one embodiment, such checking is done when a user requests to view or download a video, [00271 A user of system 100 uses user computer 102 to provide user generated c:ontent (UGC) to upload server 104 of system 100. In one embodiment, user computer 102 uses a Web browser such as Microsoft lnternet Explorer or Mozilla Firefox to access a web server running c~n r.ipload server 104. Referring to Fig. 2, tiptoad server 104 receives 202 thr UGC
from user computer 102, and stores it, in one embodiment in upload database 130.
(00281 Transcoder 106 converts 204 the UGC. from one file type to another, in order to standardize content for playback to viewers 124. This enables upload server 104 to accept UGC. provided in various different fortnats, ivhile still being able to provide a standardized output to viewers 124. In one embodiment, transcoder 106 transcodes uploaded video content into the Adobe (.flv) flash file forniat.
[00291 ldentification module 116 analyzes 206 the tiploaded and transcoded UGC
to determine whether it inatclies reference content stored in reference database 112. lf 2O8 a match is found, policy engine 118 looks up 210 the policy for the identified reference content and additionally logs the match in claim ciatabase 128 for subsequent review by content 2c owner 108. In one embodiment a fingerprinting methodology is used to compare the UGC
to the reference content. Additional techniques such as watermarking, MD5 enc.oding, fac'ial recognition, logo recognition, and visual inspection by humans may also be used in various embodiments. Systems and methods for matching uploaded content against reference content are clescribed for exaniple in U.S. Patent Application Serial Nos.
11/765,292;
111746,339; 60/957,446; and 60/957,445, each of which is incorporated by reference lierein. ln one embc+dinient, IJGC is analyzed in its uploaded forniat prior to being transcoded.
(00301 If 212 the specified policy indicates that the content should be taken down, i.e.
rertroved frorrr the site, system 100removes 214 the UGC froni the site. If the policy does not specify a take down policy, then the user's context is identified 216. The user's context may include, for example, his region, his domain, the type of device he is using, and the like.
Different policies may accordingly be specified by content owners 108 to be applied to each
from user computer 102, and stores it, in one embodiment in upload database 130.
(00281 Transcoder 106 converts 204 the UGC. from one file type to another, in order to standardize content for playback to viewers 124. This enables upload server 104 to accept UGC. provided in various different fortnats, ivhile still being able to provide a standardized output to viewers 124. In one embodiment, transcoder 106 transcodes uploaded video content into the Adobe (.flv) flash file forniat.
[00291 ldentification module 116 analyzes 206 the tiploaded and transcoded UGC
to determine whether it inatclies reference content stored in reference database 112. lf 2O8 a match is found, policy engine 118 looks up 210 the policy for the identified reference content and additionally logs the match in claim ciatabase 128 for subsequent review by content 2c owner 108. In one embodiment a fingerprinting methodology is used to compare the UGC
to the reference content. Additional techniques such as watermarking, MD5 enc.oding, fac'ial recognition, logo recognition, and visual inspection by humans may also be used in various embodiments. Systems and methods for matching uploaded content against reference content are clescribed for exaniple in U.S. Patent Application Serial Nos.
11/765,292;
111746,339; 60/957,446; and 60/957,445, each of which is incorporated by reference lierein. ln one embc+dinient, IJGC is analyzed in its uploaded forniat prior to being transcoded.
(00301 If 212 the specified policy indicates that the content should be taken down, i.e.
rertroved frorrr the site, system 100removes 214 the UGC froni the site. If the policy does not specify a take down policy, then the user's context is identified 216. The user's context may include, for example, his region, his domain, the type of device he is using, and the like.
Different policies may accordingly be specified by content owners 108 to be applied to each
6 WO 200$ii)-58093 PCTIL:52007/I183677 different user context. For example, for the particular item of UGC, a policy may specify revenue sharing in the United States, but block viewing of the content in the United Kingdom. Once the user's context has been identified, policy engine 118 applies 218 the appropriate policy.
R [00311 Finally, if identification modtile 116 matches the UGC to aY-i item of reference content, but with a confidence level less then a specified threshc}ld, the UGC
and suggested niatching reference content is queued 220 for inanual review by content owner 108, If 226 content owner 108 claizns the content as its own, the content is treated 210 in accordance witti the appropriate policy as described above. If, on the other hand, the content owner 108 does not c.lai.m the content as its own, the content is published 228 for viewing by viewers 124 without implernenting any of the described policies. Ln either event, in one embodiment the UGC or its indicia is added to reference database 112 to improve accuracy of future identification atteinpts.
[00321 Fig. 7 illustrates an example of a user interface 700 that is used by content owner 108 to review and clairn content. In this example, reference content and user-uploaded content are displayed side by side. A content owner 108 can review the potential match and release, skip, or keep the claiin. He can then view a next potential claim for similar processing. In the figure, a claim expires after a predetermined nuniber of days, such as 30.
In other embodiments, claims do not expire. Here, the content owner 13as a general policy of "block" for matched content. in one embodiment, only the user-uploaded content is displayed, not the reference content.
[00331 Fig. 3 illustrates an example of a user interface page 300 of content owner interface 126 that enables a content owner 108 to upload a reference video to referenLe databasr: 112. In the illustrated example, one region 302 provides inputs for the content 2;.~ owner 108 to specify the title, description and tags associated with the reference work. In region 304, content owner 108 can specify whether the uploaded video is a reference video, or is a test video intended to be tested against videos already in reference database 112. If content user 108 specifies that the uploaded video is a reference video, it may further specify a policy 308, such as track, block or revenue share. Finally, a location, e.g., on the content owner's local computer, is specified in box 300, and the reference video is then uploaded to system 100. In one embodiment, content owners can upload reference videos in batch mode
R [00311 Finally, if identification modtile 116 matches the UGC to aY-i item of reference content, but with a confidence level less then a specified threshc}ld, the UGC
and suggested niatching reference content is queued 220 for inanual review by content owner 108, If 226 content owner 108 claizns the content as its own, the content is treated 210 in accordance witti the appropriate policy as described above. If, on the other hand, the content owner 108 does not c.lai.m the content as its own, the content is published 228 for viewing by viewers 124 without implernenting any of the described policies. Ln either event, in one embodiment the UGC or its indicia is added to reference database 112 to improve accuracy of future identification atteinpts.
[00321 Fig. 7 illustrates an example of a user interface 700 that is used by content owner 108 to review and clairn content. In this example, reference content and user-uploaded content are displayed side by side. A content owner 108 can review the potential match and release, skip, or keep the claiin. He can then view a next potential claim for similar processing. In the figure, a claim expires after a predetermined nuniber of days, such as 30.
In other embodiments, claims do not expire. Here, the content owner 13as a general policy of "block" for matched content. in one embodiment, only the user-uploaded content is displayed, not the reference content.
[00331 Fig. 3 illustrates an example of a user interface page 300 of content owner interface 126 that enables a content owner 108 to upload a reference video to referenLe databasr: 112. In the illustrated example, one region 302 provides inputs for the content 2;.~ owner 108 to specify the title, description and tags associated with the reference work. In region 304, content owner 108 can specify whether the uploaded video is a reference video, or is a test video intended to be tested against videos already in reference database 112. If content user 108 specifies that the uploaded video is a reference video, it may further specify a policy 308, such as track, block or revenue share. Finally, a location, e.g., on the content owner's local computer, is specified in box 300, and the reference video is then uploaded to system 100. In one embodiment, content owners can upload reference videos in batch mode
7 WO 20(18i058093 PCTIL: S2tMi7/t183G7'?
instead of ttplaading each individually. In one embodiment, content owners can upload video fingerprints in batch mode instead of uploading each fingerprint individually.
[0034] Fig. 4 illustrates a way of providing revenue sharing in accordance with an embodiTnent of the present invention. Each titne a revenue-generating event occurs, for example an advertising impression, click-through, a sale, etc., on a page containing I.1GC for whic,.:h revenue sharing applies (or for a revenue generating event associated with the specific video), a record of the event is added to reporting database 134.
Reporting engine 1.32 aiaaly;zes the events in reporting database 134 to determine for each event what amount, if any, of revenue should be allocated to which content owners. Reporting engine 132 then to provides a report to relevant parties such as the operator of system 100, the content owners 108, etc. and revenue is distributed accordingly.
[0035] In one embodiment, web server 122 also generates data including but not limited to view counts, play length, etc. This information can also be used by reporting engine 132 to allocate shared reventie if the agreement between the parties so specifies.
[0036] For example, if a user 102 has uploaded content belonging to a content owner 108, and the content own.er has a policy for that content of revenue sharing, ttie content owner 108 and the user 102 may share the revenue from the sales activity. This sharing can be done in any appropriate way such as sharing by percentage, by a flat payment, by payment per view, and so on, as specified by the content owner or as negotiated by the 2G- parties. Where multiple content ow=ners exist, they may share together in the negotiated revenue. 'I1}is is particularly so, for example, in the case of music due to the highly fragmented rights holder landscape.
[0037] As another example, if a user 102 has uploaded content belonging to a content owner "103, and the content ow-ner has a policy for that content of revenue sharing, the content owner 108 and the entity controlling the website on which the content is viewable Yna,v share the revenuc from the sales activity. This sharing can be done in any appropriate way such as sharing by peercental;e, by a flat payrnent, by payment per vieFv, and so on, as specified by the content owner or as negotiated by the parties. Where multiple content owners exist, they inay share together in the negotiated revenue. This is particularly so, for example, in the case of music due to the highly fragmented rights holder landscape. In such
instead of ttplaading each individually. In one embodiment, content owners can upload video fingerprints in batch mode instead of uploading each fingerprint individually.
[0034] Fig. 4 illustrates a way of providing revenue sharing in accordance with an embodiTnent of the present invention. Each titne a revenue-generating event occurs, for example an advertising impression, click-through, a sale, etc., on a page containing I.1GC for whic,.:h revenue sharing applies (or for a revenue generating event associated with the specific video), a record of the event is added to reporting database 134.
Reporting engine 1.32 aiaaly;zes the events in reporting database 134 to determine for each event what amount, if any, of revenue should be allocated to which content owners. Reporting engine 132 then to provides a report to relevant parties such as the operator of system 100, the content owners 108, etc. and revenue is distributed accordingly.
[0035] In one embodiment, web server 122 also generates data including but not limited to view counts, play length, etc. This information can also be used by reporting engine 132 to allocate shared reventie if the agreement between the parties so specifies.
[0036] For example, if a user 102 has uploaded content belonging to a content owner 108, and the content own.er has a policy for that content of revenue sharing, ttie content owner 108 and the user 102 may share the revenue from the sales activity. This sharing can be done in any appropriate way such as sharing by percentage, by a flat payment, by payment per view, and so on, as specified by the content owner or as negotiated by the 2G- parties. Where multiple content ow=ners exist, they may share together in the negotiated revenue. 'I1}is is particularly so, for example, in the case of music due to the highly fragmented rights holder landscape.
[0037] As another example, if a user 102 has uploaded content belonging to a content owner "103, and the content ow-ner has a policy for that content of revenue sharing, the content owner 108 and the entity controlling the website on which the content is viewable Yna,v share the revenuc from the sales activity. This sharing can be done in any appropriate way such as sharing by peercental;e, by a flat payrnent, by payment per vieFv, and so on, as specified by the content owner or as negotiated by the parties. Where multiple content owners exist, they inay share together in the negotiated revenue. This is particularly so, for example, in the case of music due to the highly fragmented rights holder landscape. In such
8 WO 200810581193 PCTltIS2007/083677 a situation, this arrangement would override any possibility that the user who uploaded the video would share in revenue derived from the video.
[00381 As another example, the content otik-ner may have a policy indicating that he wants "promotion" of his content instead of receiving some or all of a revenue stream.
Promotion can include, for example, desirable placement on the web site or additional ads or content being disl.~layed alongside the content. For example, a promoted video may receive a special ad for other properties of the content holder that is displayed next to the content, in lieu of the content rawner directly receiving revenue.
I0039] Fig. 5 is a screen shot of a search function user interface 500 in accordance with an !U embodiment of the present invention. A content otivner 108 or its representative can use user interface 500 to identify examples of its content on the host site. Note that there may be more than one instance of particular content on the site. For example, a music video may have nuttakes posted, in addition to pure audio, ptzre video, mashups including the music video, etc.
as [00401 In the example, the user interface inclucles a search area 510 and a search result area 520. Search area 510 includes an area for entry of search terms (such as "flaming lips", in the illustrated case). One ernbodiment allows the user to search within certain fields or metadata fields such as author and title. Once the content owner enters search terms, he initiates the search by selecting button 513.
20 [00411 The user can also set advanced search options 514, including but not limited to date range and minirnuni nuinber of views. The user can also order the results by relevance, date, or numbers of views (in either ascending or descending order), and further narrow the search to a specific category. The user ii-r one embodiment filter by claim status to either remove all previously marked content from the results, or conversely to look specifically at 25 content that has been previously rnarked. Another filter allows the content owner 108 to filter out content previously reviewed and not marked as that of the user.
Content owner 108 can also search for a specific video by entering its ID into text box 515.
[00421 In this cxample, area 3-16 includes two options for saving the search:
either auto search, which means that the search will be perfornied in the future at user-specified times 3 or situations (or at predetermined times and situations in other embodiments); and/or as an incremental search, i.e. as a record of the results of a particular search and its terms. In one
[00381 As another example, the content otik-ner may have a policy indicating that he wants "promotion" of his content instead of receiving some or all of a revenue stream.
Promotion can include, for example, desirable placement on the web site or additional ads or content being disl.~layed alongside the content. For example, a promoted video may receive a special ad for other properties of the content holder that is displayed next to the content, in lieu of the content rawner directly receiving revenue.
I0039] Fig. 5 is a screen shot of a search function user interface 500 in accordance with an !U embodiment of the present invention. A content otivner 108 or its representative can use user interface 500 to identify examples of its content on the host site. Note that there may be more than one instance of particular content on the site. For example, a music video may have nuttakes posted, in addition to pure audio, ptzre video, mashups including the music video, etc.
as [00401 In the example, the user interface inclucles a search area 510 and a search result area 520. Search area 510 includes an area for entry of search terms (such as "flaming lips", in the illustrated case). One ernbodiment allows the user to search within certain fields or metadata fields such as author and title. Once the content owner enters search terms, he initiates the search by selecting button 513.
20 [00411 The user can also set advanced search options 514, including but not limited to date range and minirnuni nuinber of views. The user can also order the results by relevance, date, or numbers of views (in either ascending or descending order), and further narrow the search to a specific category. The user ii-r one embodiment filter by claim status to either remove all previously marked content from the results, or conversely to look specifically at 25 content that has been previously rnarked. Another filter allows the content owner 108 to filter out content previously reviewed and not marked as that of the user.
Content owner 108 can also search for a specific video by entering its ID into text box 515.
[00421 In this cxample, area 3-16 includes two options for saving the search:
either auto search, which means that the search will be perfornied in the future at user-specified times 3 or situations (or at predetermined times and situations in other embodiments); and/or as an incremental search, i.e. as a record of the results of a particular search and its terms. In one
9 embodiment, auto search sends the content owner a daily email with counts on how their defined searches are performing. Incremental search filters those daily emails to only show results from the last 24 hours.
[0043] Area 530 allows the user to select a saved search. The XML option allows content owners to define all the parameters of a search, as seen in the Ul, in an XML. file on their servers, which they can then upload to their list of saved searches.
"I`he browse function allows them to find XML files on their local machine for this purpose. This allows a content owner to leverage its content database to build a list of searches.
[00441 Area 520 shows an example of search results for a content search. In the example, the resulting content has a name 560, a duration 561, tags 562, an add date 563, a category 564, a source 566, a number of views 568, a video IU 570, and an indication 572 of whether the video is embeddable. Also showrr are three thumbnail images 774 illustrating different portions of the identified video. Other embodiments may include other types of data or metadata about the content.
[0045] For each piece of content, the content owner 108 may indicate in region 576 that it wishes to claim the content for itself; that it has reviewed the content and does not claim it;
or that it has not yet reviewed the content. lf the content owner 108 claims the content, then it also selects in region 578 a policy option-here, either revenue share, block, or track onlv.
In region 580, the content owner 108 indicates whether its claim applies to the audio, t'he visual, or both components of the content item. A checkbox 582 further allows ccintent owner 108 to specify that a claim for atidio should apply to any instance of that audio found in UGC, regardless of the visual content it may be paired with.
[0046] Where the content owner 108 is itself the source of the lacated content, it can so indicate in region 584, additionally providing metadata about the content item.
[0047] Finally, the content owner 108 c:an select link 786 to specify a different set of parameters for different regions or cotultries.
100481 Content, cir indicia of content, tliat has been newly claimed by content owner 108 is in one embodiment then stored in reference database 112 to allow for automated identification of the content the next time it is seen by identification module 1.16.
[00491 Some content ownexs 108 are reiuctant to distribute reference copies of their content to domains outside of their control. In one embodiment, this concern is addressed WO 2008ItlS8093 PCTIti S2{Itl7/083677 by allowing content owners 108 to provide indicia of reference content, rather than the reference content itself, to system 100. Typically, the indicia of reference content is a digital fingerprint that is (icrived from the reference content, but which cannot be effectively translated back into the original reference content. In this embodiment, identification module 116 uses a fingerprinting algorithm to obtain a fingerprint from uploaded UGC, and to compare it to fingerprints stored in reference database 112. Content owner 108 can further provide policy information to system 100 as described above, except that the policy information is mapped to the fing;erprint It:), rat3ier than to the original reference content. [00501 In one embodiment, content owner 108 maintains its own policy database 114.
7i1 This enables content owners 108 to update policy data without haviiig to use content owner inter-face 126, or to connect to systetn 100 at all. Policy changes are made locally by content owner 108, and when a match is detected by system 100, policy engine 118 retrieves the appropriate policy from content owner 1()8 in real time, rather than from a policy database local to system 100.
[0051] In one embodiment, content owner 108 supplies reference fa'ngerprints of content data to system 100, along with associated URLs. When a UGC fiirgerprint matches a re[erence fingerprint, the UGC and the Ul2I.. are forwarded to the content owner 108 for review. "I'he supplied URL is a URL available to the content owner 108, but not to system 100, and references the reference content identified by the fingerprint. The content owner 2t) 108 can thus make the comparison to determine whether the UGC contains the reference content without having to uiake t.tte referenree content available to system 100. In an alternative ernbodiment, the manual identification process is undertaken only when an autr>tnatic identif.ication lacks a thres)told level of confidence.
[00521 In one embodiment, identify~ing uploaded UGC to determine whether it matehes 2.5 reference content can take some time, which depends on the rate and volume of content being uploaded, as well as the processing power available. Consequently, UGC
may be sent to publisher 120 for publication on web server 122 in parallel with identification engine 116.
Once identification engine. 116 completes the matching process, the published content is either allowed to remain in place, if no match was found, or the appropriate policy is 3rt aplilied to the content if a match was found. In other embodiments, the content is not posted to the site until its status has been determined.
WO 20081058093 PCT11:52007/083677 100531 An additional dimension is added when rights are consiaered from an international perspective. For a particular work, the rights holder in one country may be an entirely different entity than the rights holder in another country. This can lead to the conflict, for example if the rights holder in the United States sets a policy of revenue share, while the rights holder in Canada set the policy of takedown, In that instance, the system publishes the UCC and enables revenue share when the content is served to account holders in United States, while the content is blocked when the user with a Canadian account attempts to view it.
[00541 In one embodiment, the operator of system 100 can apply its own policy to identified UGC either in addition to or in place of a policy set by content owner 108. hor exainple, the operator of system 100 may determine that a particular video should be blocked in Thailand, and may apply that policy to a particular UGC, or to a set of UGC or to all content.
100551 1n one embodiment, system 100 identifies UGC and matches content with appropriate policies as a service to third parties. For example, referring to Fig. 6, a host site 604 receives I.tGC from one of its users 602. Host site 604 wishes to provide the UGC to others of its users, but only if doing so is permitted by the true owner of the content. Third party hosting site 604 mav not have the resources to identify content owners, or may for its own reasons wish to obtain identification from atiother source. The third party hosting site 604 therefore provides the UCC or indicia such as a fingerprint of the UGC to third party interface 606 of systern 1(X). Identification modulp compares the UGC or fingerprint against reference content stored in reference dah base 112. If there is no match, third party interface, 606 reports to third partyr hostinf; site 604 that the UCC does not match any content known to systern 100. A3tematively, if a match is found in reference database 112, then the UGC is z y either subject to a policy provided by csantent owner 108 and stored in policy database 114, or it is UGC that has been previously seen but not subjected to a claim. In the former case, policy engine looks up the appropriate policy for the identified content, and third party interface 606 returns the policy information to third party hosting site 6()4, and may also return additional meta-information such as the canonical naxne of the content, copyright X~ information, and the like. In the latter case, third party interface 606 informs third party WO 2008i0581193 PCTIlIS2007/083677 hosting site 604 that the content has been previously seen by systetn 100, but khat no claim has been made against the content by any content owner 1023.
[0056] In one embodiment, system 100 charges a fee to perform content identification on behalf of third party hosting sites 604.
[0057] In one embodiment, system 100 performs the function of content identification on belralf of third party hosting sites 604, but does not provide accompanying policy information. In an alternative embodiment, system 100 provides policy information for a given content identifier, but does not perform the content identification.
[00581 Accordingly, embodirnents of the present invention help secure for content owners morc control over their works. It also gives content owners new options for not only regtilating who can make use of their content, but an ability to derive revenue from their content in additional ways, such as revenue sharinglvith UGC contri6utors.
Content otvners additionally have access to a broad range of content management tools, and arc not compelled to disclose original reference content in order to take advantage of content rights 75 management.
L0059] The present invention has been described in particular detail with respect to a limited nujnber of ernbodiments. Those of skill in the art will appreciate that the invention may additionally be practiced in other embodiments.
[0060] Within this written description, the particular naming of the components, capitalization of terms, the attributes, data structures, or any other programming or structural aspect is not mandatory or significant, and the mechanisms that implement the invention or its features may have different names, formats, or protocols.
Further, the system may be implemented via a conibination of hardware and software, as de5cribed, or entirely in hardware elernents. Also, the particular division of functionality bettween the various system components described lterein is merely exemplary, and not mandatory;
functions performed by a single system component may instead be performed by multiple components, and functions perfvrined by inultiple components may insteac-1 be performed by a single component. For example, the particular functions of match module 116, policy module 118, and so forth may be provided in rxiany or one modttle.
[0061] Some portions of the above description present the feature of the present invention in terms of algorithms and symbolic representations of operations on information.
11r'O 21081058t193 PCT/L:S2007/E183677 The.se algorithmic descriptions and representations are the means used by those skilled in the art to )nost effectively convey the substance of their work to others skilled in the art.
These operations, while described functionally or logically, are understood to be irnpleinented by computer programs. Furthermore, it lias also proven convenient at times, to refer to these arrangements of operations as modules or code devices, without loss of generality.
100627 It should be borne in mind, however, that all of these and similar terms are to be associated with the appropriate physical quantities and are rnerely convenient labels applied to these quantities. Unless specifically stated othercvise as apparent from the present tti discussion, it is appreciated that throughout the description, discussions utilizinl; terms such as "seleC:.tlTig'r or "cOtlllputingn or "determining" or the like, refer to the action and processes of a computer system, or similar electronic computing device, that manipulates and transforms data represented as physical (electronic) quantities within the computer system memories or registers or other such information storage, transmission or display devices.
j00631 Certain aspects of the present invention include process steps and instructions described herein in the form of an algorithm. It should be noted that the process steps and instructions of the presew invention could be einbodied in software, firmware or hardware, and when embodied in softxvare, could be downloaded to reside on and be operated from different platforms used by real time network operating systerns.
10064J The present invention also relates to an apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes, or it may comprise a general-purpose computer selectively activated or reconfigured by a computer program stored in the computer. Such a computer prograrn may l.ie stored in a computer readable storage inediun-L suc.h as, but is not limited to, any type of disk including floppy disks, optical disks, CD-ROMs, magnetic-optical disks, read-only memories (ROMs), random access rnemories (RAMs), EPROMs, EL;PROMs, magnetic or optical cards, application specific integrated circuits (ASICs), or any type of media suitable for storing electronic instructions, and each coupled to a computcr system bus.
Furthermore, the computers referred to in the specification may include a single processor or may be 36 architectures emplaying multiple processor designs for increased computing capability.
WO 20(18/t)s8093 PCTlL? S2i107/tlil3fi77 j00651 The algorithms and displays presented herein are not inherently related to any partxcular computer or other apparatus. Various general-purpose syystems may also be used with programs in accordance with the teachings herein, or it may prove convenient to construct more specialized apparatus to perform the recjuired rnetliod steps.
The rerluired structure for a variety of these systems will appear from the description above. In addition, the present invention is not described with rt-fexence to any particular prograEnrninf;
language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any references to specific languages are provided for disclosure of enablement and best mode of the present it) invention.
[00661 Finally, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circuanscribe the inventive subject matter.
Accordingly, the disclosure of the present invention is intended to be illustrative, but not limiting, of the scope of the invention.
[0043] Area 530 allows the user to select a saved search. The XML option allows content owners to define all the parameters of a search, as seen in the Ul, in an XML. file on their servers, which they can then upload to their list of saved searches.
"I`he browse function allows them to find XML files on their local machine for this purpose. This allows a content owner to leverage its content database to build a list of searches.
[00441 Area 520 shows an example of search results for a content search. In the example, the resulting content has a name 560, a duration 561, tags 562, an add date 563, a category 564, a source 566, a number of views 568, a video IU 570, and an indication 572 of whether the video is embeddable. Also showrr are three thumbnail images 774 illustrating different portions of the identified video. Other embodiments may include other types of data or metadata about the content.
[0045] For each piece of content, the content owner 108 may indicate in region 576 that it wishes to claim the content for itself; that it has reviewed the content and does not claim it;
or that it has not yet reviewed the content. lf the content owner 108 claims the content, then it also selects in region 578 a policy option-here, either revenue share, block, or track onlv.
In region 580, the content owner 108 indicates whether its claim applies to the audio, t'he visual, or both components of the content item. A checkbox 582 further allows ccintent owner 108 to specify that a claim for atidio should apply to any instance of that audio found in UGC, regardless of the visual content it may be paired with.
[0046] Where the content owner 108 is itself the source of the lacated content, it can so indicate in region 584, additionally providing metadata about the content item.
[0047] Finally, the content owner 108 c:an select link 786 to specify a different set of parameters for different regions or cotultries.
100481 Content, cir indicia of content, tliat has been newly claimed by content owner 108 is in one embodiment then stored in reference database 112 to allow for automated identification of the content the next time it is seen by identification module 1.16.
[00491 Some content ownexs 108 are reiuctant to distribute reference copies of their content to domains outside of their control. In one embodiment, this concern is addressed WO 2008ItlS8093 PCTIti S2{Itl7/083677 by allowing content owners 108 to provide indicia of reference content, rather than the reference content itself, to system 100. Typically, the indicia of reference content is a digital fingerprint that is (icrived from the reference content, but which cannot be effectively translated back into the original reference content. In this embodiment, identification module 116 uses a fingerprinting algorithm to obtain a fingerprint from uploaded UGC, and to compare it to fingerprints stored in reference database 112. Content owner 108 can further provide policy information to system 100 as described above, except that the policy information is mapped to the fing;erprint It:), rat3ier than to the original reference content. [00501 In one embodiment, content owner 108 maintains its own policy database 114.
7i1 This enables content owners 108 to update policy data without haviiig to use content owner inter-face 126, or to connect to systetn 100 at all. Policy changes are made locally by content owner 108, and when a match is detected by system 100, policy engine 118 retrieves the appropriate policy from content owner 1()8 in real time, rather than from a policy database local to system 100.
[0051] In one embodiment, content owner 108 supplies reference fa'ngerprints of content data to system 100, along with associated URLs. When a UGC fiirgerprint matches a re[erence fingerprint, the UGC and the Ul2I.. are forwarded to the content owner 108 for review. "I'he supplied URL is a URL available to the content owner 108, but not to system 100, and references the reference content identified by the fingerprint. The content owner 2t) 108 can thus make the comparison to determine whether the UGC contains the reference content without having to uiake t.tte referenree content available to system 100. In an alternative ernbodiment, the manual identification process is undertaken only when an autr>tnatic identif.ication lacks a thres)told level of confidence.
[00521 In one embodiment, identify~ing uploaded UGC to determine whether it matehes 2.5 reference content can take some time, which depends on the rate and volume of content being uploaded, as well as the processing power available. Consequently, UGC
may be sent to publisher 120 for publication on web server 122 in parallel with identification engine 116.
Once identification engine. 116 completes the matching process, the published content is either allowed to remain in place, if no match was found, or the appropriate policy is 3rt aplilied to the content if a match was found. In other embodiments, the content is not posted to the site until its status has been determined.
WO 20081058093 PCT11:52007/083677 100531 An additional dimension is added when rights are consiaered from an international perspective. For a particular work, the rights holder in one country may be an entirely different entity than the rights holder in another country. This can lead to the conflict, for example if the rights holder in the United States sets a policy of revenue share, while the rights holder in Canada set the policy of takedown, In that instance, the system publishes the UCC and enables revenue share when the content is served to account holders in United States, while the content is blocked when the user with a Canadian account attempts to view it.
[00541 In one embodiment, the operator of system 100 can apply its own policy to identified UGC either in addition to or in place of a policy set by content owner 108. hor exainple, the operator of system 100 may determine that a particular video should be blocked in Thailand, and may apply that policy to a particular UGC, or to a set of UGC or to all content.
100551 1n one embodiment, system 100 identifies UGC and matches content with appropriate policies as a service to third parties. For example, referring to Fig. 6, a host site 604 receives I.tGC from one of its users 602. Host site 604 wishes to provide the UGC to others of its users, but only if doing so is permitted by the true owner of the content. Third party hosting site 604 mav not have the resources to identify content owners, or may for its own reasons wish to obtain identification from atiother source. The third party hosting site 604 therefore provides the UCC or indicia such as a fingerprint of the UGC to third party interface 606 of systern 1(X). Identification modulp compares the UGC or fingerprint against reference content stored in reference dah base 112. If there is no match, third party interface, 606 reports to third partyr hostinf; site 604 that the UCC does not match any content known to systern 100. A3tematively, if a match is found in reference database 112, then the UGC is z y either subject to a policy provided by csantent owner 108 and stored in policy database 114, or it is UGC that has been previously seen but not subjected to a claim. In the former case, policy engine looks up the appropriate policy for the identified content, and third party interface 606 returns the policy information to third party hosting site 6()4, and may also return additional meta-information such as the canonical naxne of the content, copyright X~ information, and the like. In the latter case, third party interface 606 informs third party WO 2008i0581193 PCTIlIS2007/083677 hosting site 604 that the content has been previously seen by systetn 100, but khat no claim has been made against the content by any content owner 1023.
[0056] In one embodiment, system 100 charges a fee to perform content identification on behalf of third party hosting sites 604.
[0057] In one embodiment, system 100 performs the function of content identification on belralf of third party hosting sites 604, but does not provide accompanying policy information. In an alternative embodiment, system 100 provides policy information for a given content identifier, but does not perform the content identification.
[00581 Accordingly, embodirnents of the present invention help secure for content owners morc control over their works. It also gives content owners new options for not only regtilating who can make use of their content, but an ability to derive revenue from their content in additional ways, such as revenue sharinglvith UGC contri6utors.
Content otvners additionally have access to a broad range of content management tools, and arc not compelled to disclose original reference content in order to take advantage of content rights 75 management.
L0059] The present invention has been described in particular detail with respect to a limited nujnber of ernbodiments. Those of skill in the art will appreciate that the invention may additionally be practiced in other embodiments.
[0060] Within this written description, the particular naming of the components, capitalization of terms, the attributes, data structures, or any other programming or structural aspect is not mandatory or significant, and the mechanisms that implement the invention or its features may have different names, formats, or protocols.
Further, the system may be implemented via a conibination of hardware and software, as de5cribed, or entirely in hardware elernents. Also, the particular division of functionality bettween the various system components described lterein is merely exemplary, and not mandatory;
functions performed by a single system component may instead be performed by multiple components, and functions perfvrined by inultiple components may insteac-1 be performed by a single component. For example, the particular functions of match module 116, policy module 118, and so forth may be provided in rxiany or one modttle.
[0061] Some portions of the above description present the feature of the present invention in terms of algorithms and symbolic representations of operations on information.
11r'O 21081058t193 PCT/L:S2007/E183677 The.se algorithmic descriptions and representations are the means used by those skilled in the art to )nost effectively convey the substance of their work to others skilled in the art.
These operations, while described functionally or logically, are understood to be irnpleinented by computer programs. Furthermore, it lias also proven convenient at times, to refer to these arrangements of operations as modules or code devices, without loss of generality.
100627 It should be borne in mind, however, that all of these and similar terms are to be associated with the appropriate physical quantities and are rnerely convenient labels applied to these quantities. Unless specifically stated othercvise as apparent from the present tti discussion, it is appreciated that throughout the description, discussions utilizinl; terms such as "seleC:.tlTig'r or "cOtlllputingn or "determining" or the like, refer to the action and processes of a computer system, or similar electronic computing device, that manipulates and transforms data represented as physical (electronic) quantities within the computer system memories or registers or other such information storage, transmission or display devices.
j00631 Certain aspects of the present invention include process steps and instructions described herein in the form of an algorithm. It should be noted that the process steps and instructions of the presew invention could be einbodied in software, firmware or hardware, and when embodied in softxvare, could be downloaded to reside on and be operated from different platforms used by real time network operating systerns.
10064J The present invention also relates to an apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes, or it may comprise a general-purpose computer selectively activated or reconfigured by a computer program stored in the computer. Such a computer prograrn may l.ie stored in a computer readable storage inediun-L suc.h as, but is not limited to, any type of disk including floppy disks, optical disks, CD-ROMs, magnetic-optical disks, read-only memories (ROMs), random access rnemories (RAMs), EPROMs, EL;PROMs, magnetic or optical cards, application specific integrated circuits (ASICs), or any type of media suitable for storing electronic instructions, and each coupled to a computcr system bus.
Furthermore, the computers referred to in the specification may include a single processor or may be 36 architectures emplaying multiple processor designs for increased computing capability.
WO 20(18/t)s8093 PCTlL? S2i107/tlil3fi77 j00651 The algorithms and displays presented herein are not inherently related to any partxcular computer or other apparatus. Various general-purpose syystems may also be used with programs in accordance with the teachings herein, or it may prove convenient to construct more specialized apparatus to perform the recjuired rnetliod steps.
The rerluired structure for a variety of these systems will appear from the description above. In addition, the present invention is not described with rt-fexence to any particular prograEnrninf;
language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any references to specific languages are provided for disclosure of enablement and best mode of the present it) invention.
[00661 Finally, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circuanscribe the inventive subject matter.
Accordingly, the disclosure of the present invention is intended to be illustrative, but not limiting, of the scope of the invention.
Claims (45)
1. A method for providing management of digital content, the method comprising:
inspecting an item of user-generated content;
identifying an item of reference content associated with the item of user-generated content;
determining a usage policy associated with the item of reference content; and applying the usage policy to the item of user-generated content.
inspecting an item of user-generated content;
identifying an item of reference content associated with the item of user-generated content;
determining a usage policy associated with the item of reference content; and applying the usage policy to the item of user-generated content.
2. The method of claim 1 wherein receiving the item of user-generated content further comprises receiving associated metadata.
3. The method of claim 2 wherein the associated metadata includes a description of the user-generated content.
4. The method of claim 2 wherein the associated metadata includes a title of the user-generated content.
5. The method of claim 2 wherein the associated metadata includes at least one keyword.
6. The method of claim 1 wherein the user-generated content includes audio content.
7. The method of claim 1 wherein the user-generated content includes video content.
8. The method of claim 1 wherein the user-generated content includes audio and video content.
9. The method of claim 1 wherein the user-generated content includes a still image.
10. The method of claim 1 wherein identifying the item of reference content further comprises comparing a fingerprint of the user-generated content against a fingerprint of the reference content.
11. The method of claim 1 wherein identifying the item of reference content further comprises comparing a watermark embedded in the user-generated content against a recognized watermark designated for reference content.
12. The method of claim 1 wherein identifying the item of reference content further comprises comparing a cryptographic hash function of the user-generated content against a hash of the reference content.
13. The method of claim 12 wherein the hash function is an MD5 hash.
14. The method of claim 1, where the inspected user-generated content is uploaded content.
15. The method of claim 1, where the inspected user-generated content is legacy content.
16. The method of claim 1 further comprising transcoding the user-generated content from a first file type to a second file type.
17. The method of claim 1 wherein the reference content is provided by an owner of the reference content.
18. The method of claim 1 wherein receiving the item of user-generated content further comprises receiving a certification that a provider of the user-generated is authorized by an owner of the user-generated content to provide the user-generated content.
19. The method of claim 1 wherein the reference content is provided by an entity other than an owner of the reference content.
20. The method of claim 1 wherein the usage policy specifies that the user-generated content may be viewed.
21. The method of claim 20 wherein the usage policy further specifies that viewing of the user-generated content is to be tracked.
22. The method of claim 1 wherein the usage policy specifies that the user-generated content may not be viewed.
23. The method of claim 1 wherein the usage policy specifies that the user-generated content is to be removed.
24. The method of claim 1 wherein the usage policy specifies that the user-generated content is to be viewed in exchange for compensation.
25. The method of claim 24 wherein a portion of the compensation is provided to an owner of the reference content.
26. The method of claim 24 wherein a portion of the compensation is provided to a provider of the user-generated content.
27. The method of claim 24 wherein a portion of the compensation is provided to a hosting site on which the user-generated content is hosted for viewing.
28. The method of claim 1 wherein identifying the item of reference content associated with the item of user-generated content further comprises:
automatically determining a likelihood that the identification is accurate;
responsive to the determined likelihood being less than a threshold likelihood, providing indicia of the user-generated content to an owner of the reference content; and receiving from the owner of the reference content an indication of whether the identification is accurate.
automatically determining a likelihood that the identification is accurate;
responsive to the determined likelihood being less than a threshold likelihood, providing indicia of the user-generated content to an owner of the reference content; and receiving from the owner of the reference content an indication of whether the identification is accurate.
29. The method of claim 28 wherein the indication indicates that the identification is accurate, and applying the usage policy to the item of user-generated content includes applying the usage policy associated with the identified reference content.
30. The method of claim 28 wherein the indication indicates that the identification is not accurate and includes and indication of correct reference content associated with the item of user-generated content, and applying the usage policy includes applying the usage policy associated with the correct reference content.
31. The method of claim 1 further comprising providing a report to an owner of the reference content indicating the identification.
32. A content management system for providing management of digital content, comprising:
an upload server adapted to receive an item of user-generated content;
an identification module, coupled to the upload server, adapted to identify an item of reference content associated with the item of user-generated content;
a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and a publisher, coupled to the policy engine, adapted to apply the usage policy to the item of user-generated content.
an upload server adapted to receive an item of user-generated content;
an identification module, coupled to the upload server, adapted to identify an item of reference content associated with the item of user-generated content;
a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and a publisher, coupled to the policy engine, adapted to apply the usage policy to the item of user-generated content.
33. The system of claim 32 further comprising a transcoder module adapted to transcode the user-generated content from a first file type to a second file type.
34. The system of claim 32 further comprising a reference database coupled to the identification module, adapted to store reference content.
35. The system of claim 32 further comprising a content owner interface coupled to the identification module, adapted to receive reference content.
36. The system of claim 32 further comprising a claim database, coupled to the identification module, adapted to store indications received from a content owner associated with a claim by the content owner to an item of user-generated content.
37. The system of claim 32 further comprising a web server coupled to the publisher, adapted to provide the user-generated content to a plurality of users.
38. The system of claim 32 further comprising a reporting engine coupled to the identification module adapted to compile reports indicating application of usage policies to user-generated content.
39. A method for sharing revenue associated with providing digital content, the method comprising:
receiving an item of user-generated content at a host site from a provider;
identifying an item of reference content associated with the item of user-generated content;
providing advertising content in conjunction with providing the user-generated content, the providing of the advertising content resulting in receiving revenue;
and distributing a first portion of the revenue to the provider and a second portion of the revenue to the host site.
receiving an item of user-generated content at a host site from a provider;
identifying an item of reference content associated with the item of user-generated content;
providing advertising content in conjunction with providing the user-generated content, the providing of the advertising content resulting in receiving revenue;
and distributing a first portion of the revenue to the provider and a second portion of the revenue to the host site.
40. A method for providing content usage information, the method comprising:
receiving indicia of user-generated content from a sender;
identifying an item of reference content associated with the received indicia;
determining for the item of reference content a usage policy for the content;
and providing to the sender the usage policy.
receiving indicia of user-generated content from a sender;
identifying an item of reference content associated with the received indicia;
determining for the item of reference content a usage policy for the content;
and providing to the sender the usage policy.
41. A method for conferring value to a rights owner of digital content, the method comprising:
receiving an item of user-generated content at a host site from a provider;
identifying an item of reference content associated with the item of user-generated content;
determining that a rights owner has indicated a policy of promotion for the item of reference content; and responsive to the item of user-generated content being displayed, providing a promotional opportunity to the rights owner.
receiving an item of user-generated content at a host site from a provider;
identifying an item of reference content associated with the item of user-generated content;
determining that a rights owner has indicated a policy of promotion for the item of reference content; and responsive to the item of user-generated content being displayed, providing a promotional opportunity to the rights owner.
42. The method of claim 1, wherein the promotional opportunity is displaying an ad of the rights owner's choice next to the user-generated content.
43. The method of claim 1, wherein the promotional opportunity is dictating a desirable placement of the user-generated content on the host site.
44. A content management system for providing management of digital content of third party sites, comprising:
a third party input server adapted to receive an identification of an item of user-generated content from a third party site;
an identification module, coupled to the third party input server, adapted to identify an item of reference content associated with the item of user-generated content;
a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and a publisher, coupled to the policy engine, adapted to transmit the usage policy to the third party web site.
a third party input server adapted to receive an identification of an item of user-generated content from a third party site;
an identification module, coupled to the third party input server, adapted to identify an item of reference content associated with the item of user-generated content;
a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and a publisher, coupled to the policy engine, adapted to transmit the usage policy to the third party web site.
45. The content management system of claim 44, wherein the publisher also transmits an identification of the item of user-generated content to the third party web site.
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-
2007
- 2007-11-05 WO PCT/US2007/083677 patent/WO2008058093A2/en active Application Filing
- 2007-11-05 CA CA002667782A patent/CA2667782A1/en not_active Abandoned
- 2007-11-05 US US11/935,386 patent/US20080109369A1/en not_active Abandoned
- 2007-11-05 AU AU2007316477A patent/AU2007316477A1/en not_active Abandoned
- 2007-11-05 EP EP07854581.1A patent/EP2080303A4/en not_active Withdrawn
- 2007-11-05 JP JP2009535496A patent/JP5546246B2/en not_active Expired - Fee Related
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2012
- 2012-09-14 US US13/619,813 patent/US20130014209A1/en not_active Abandoned
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2013
- 2013-07-08 JP JP2013143118A patent/JP2014002754A/en active Pending
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|---|---|
| WO2008058093A3 (en) | 2008-07-24 |
| EP2080303A4 (en) | 2013-07-03 |
| US20130014209A1 (en) | 2013-01-10 |
| US20080109369A1 (en) | 2008-05-08 |
| JP5546246B2 (en) | 2014-07-09 |
| JP2014002754A (en) | 2014-01-09 |
| JP2010509661A (en) | 2010-03-25 |
| AU2007316477A1 (en) | 2008-05-15 |
| WO2008058093A2 (en) | 2008-05-15 |
| EP2080303A2 (en) | 2009-07-22 |
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