CA2709757A1 - Acquiring actual real-time shopper behavior data during a shopper's product selection - Google Patents

Acquiring actual real-time shopper behavior data during a shopper's product selection Download PDF

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Publication number
CA2709757A1
CA2709757A1 CA2709757A CA2709757A CA2709757A1 CA 2709757 A1 CA2709757 A1 CA 2709757A1 CA 2709757 A CA2709757 A CA 2709757A CA 2709757 A CA2709757 A CA 2709757A CA 2709757 A1 CA2709757 A1 CA 2709757A1
Authority
CA
Canada
Prior art keywords
shopper
time
data
moment
actual real
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA2709757A
Other languages
French (fr)
Other versions
CA2709757C (en
Inventor
Brett Bracewell Bonner
Christopher Todd Hjelm
Titus Arthur Jones
John Edward Ii Osborne
Dion Brent Perkins
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Sunrise R&D Holdings LLC
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/353,817 external-priority patent/US7734513B2/en
Priority claimed from US12/353,760 external-priority patent/US7739157B2/en
Priority claimed from US12/408,581 external-priority patent/US7742952B2/en
Application filed by Individual filed Critical Individual
Priority claimed from PCT/US2009/001804 external-priority patent/WO2009117162A1/en
Publication of CA2709757A1 publication Critical patent/CA2709757A1/en
Application granted granted Critical
Publication of CA2709757C publication Critical patent/CA2709757C/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue ordering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S11/00—Systems for determining distance or velocity not using reflection or reradiation
    • G01S11/02—Systems for determining distance or velocity not using reflection or reradiation using radio waves
    • G01S11/06—Systems for determining distance or velocity not using reflection or reradiation using radio waves using intensity measurements
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S5/00—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations
    • G01S5/02—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations using radio waves
    • G01S5/14—Determining absolute distances from a plurality of spaced points of known location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/66—Arrangements for connecting between networks having differing types of switching systems, e.g. gateways
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

The invention provides systems of acquiring actual real-time shopper behavior data during product selection by a shopper in a store. More specifically, disclosed herein are systems of using a communications network, a First Moment of Truth device and a data collections device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a product for selection and products chosen for purchase.

Claims (9)

1. A system of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper in a store filled with one or more purchasable items, comprising:

a. a first moment of truth device that collects said actual real-time shopper behavior data approximate to said moment of decision by said shopper of said one or more purchasable items and further comprises a location tracking device that operates to create location tracking data;

b. at least one data collections device that receives and stores said actual real-time shopper behavior data and historical progression data comprising substantially all of said location tracking data; and c. a communications multi-network positioned about said store, said first moment of truth device being communicatively coupled to said communications multi-network, and said data collections device being in operative communication with said communications multi-network, said communications multi-network comprising at least one mesh communication network through which said first moment of truth device is tracked throughout said store based on said location tracking data produced by said first moment of truth device; and at least one star communication network through which said first moment of truth device transfers said shopper behavior data to said data collections device.
2. The system of claim 1 wherein said actual real-time shopper behavior data comprises the identity of said one or more purchasable items considered for purchase, the amount of time taken by said shopper to choose or not choose said one or more purchasable items, and said shopper's presumed location in said store.
3. The system of claim 2 wherein said actual real-time shopper behavior data comprises the identity of said one or more purchasable items chosen for purchase by said shopper.
4. The system of claim 3 wherein said actual real-time shopper behavior data comprises the identity of said one or more purchasable items unchosen for purchase by said shopper.
5. The system of claim 2 wherein said actual real-time shopper behavior data is transmitted to said one or more data collections devices, wherein said data collections device is communicatively coupled to said communications multi-network.
6. The system of claim 5 wherein said data collections device acquires and organizes said actual real-time shopper data.
7. The system of claim 5 wherein each said shopper has a presumed location in said store whereby said presumed location of each said shopper has said first moment of truth device being held in proximate position to each said shopper.
8. The system of claim 1 wherein said location tracking data is collected by said first moment of truth device starting at from about the time the location tracking device is associated with said communications multi-network to about said time said location tracking device disassociates from said communications multi-network.
9. The system of claim 1 wherein said one or more purchasable items comprise readable media thereon for scanning by said first moment of truth device, said readable media containing product identity information for each said one or more purchasable items.
CA2709757A 2008-03-21 2009-03-23 Acquiring actual real-time shopper behavior data during a shopper's product selection Expired - Fee Related CA2709757C (en)

Applications Claiming Priority (9)

Application Number Priority Date Filing Date Title
US7034408P 2008-03-21 2008-03-21
US61/070,344 2008-03-21
US12/353,760 2009-01-14
US12/353,817 2009-01-14
US12/353,817 US7734513B2 (en) 2007-07-13 2009-01-14 System of tracking the real time location of shoppers, associates, managers and vendors through a communication multi-network within a store
US12/353,760 US7739157B2 (en) 2008-01-15 2009-01-14 Method of tracking the real time location of shoppers, associates, managers and vendors through a communication multi-network within a store
US12/408,581 US7742952B2 (en) 2008-03-21 2009-03-20 Systems and methods of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper
US12/408,581 2009-03-20
PCT/US2009/001804 WO2009117162A1 (en) 2008-03-21 2009-03-23 Acquiring actual real-time shopper behavior data during a shopper's product selection

Publications (2)

Publication Number Publication Date
CA2709757A1 true CA2709757A1 (en) 2009-09-24
CA2709757C CA2709757C (en) 2012-12-04

Family

ID=56291108

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2709757A Expired - Fee Related CA2709757C (en) 2008-03-21 2009-03-23 Acquiring actual real-time shopper behavior data during a shopper's product selection

Country Status (1)

Country Link
CA (1) CA2709757C (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110855742A (en) * 2019-09-30 2020-02-28 RealMe重庆移动通信有限公司 Information pushing method and related product

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20220318878A1 (en) * 2021-04-01 2022-10-06 Maplebear, Inc. (Dba Instacart) Digital preferences based on physical store patterns

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110855742A (en) * 2019-09-30 2020-02-28 RealMe重庆移动通信有限公司 Information pushing method and related product

Also Published As

Publication number Publication date
CA2709757C (en) 2012-12-04

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Effective date: 20210323