CN100473022C - A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic - Google Patents
A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic Download PDFInfo
- Publication number
- CN100473022C CN100473022C CNB2006101286393A CN200610128639A CN100473022C CN 100473022 C CN100473022 C CN 100473022C CN B2006101286393 A CNB2006101286393 A CN B2006101286393A CN 200610128639 A CN200610128639 A CN 200610128639A CN 100473022 C CN100473022 C CN 100473022C
- Authority
- CN
- China
- Prior art keywords
- program
- watching
- information
- terminal
- time
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
Images
Abstract
The pseudo-real-time counting method for user number of multimedia broadcast comprises: sending menu and the watching label for response; after watching the menu, using the watched information by a mobile communication network, and counting the information. This invention has very important value for commercial running.
Description
Technical field
The invention belongs to the multimedia broadcasting field, relate to a kind ofly when carrying out mobile multi-media broadcasting service, gather in real time the method for the number of users of watching multimedia broadcasting.
Background technology
Along with the development of multimedia broadcasting technology, various broadcast technologies emerge in an endless stream, and have based on satellite broadcasting, also have based on terrestrial broadcasting and mobile communication broadcasting.Wherein the multicasting technology of broadcasting except mobile communication can realize that the user watches the data statistics of multimedia messages, and other technology based on multimedia broadcasting is not all mentioned the statistics that how to realize that the multi-media broadcast broadcasting user is watched at present.
And operator and advertiser, watch very by how many users for program and advertisement and to be concerned about, especially advertiser, the user watches the situation of advertisement, the input of advertiser for advertisement will directly be influenced, and operator also can in time adjust the expense that programm broadcasting situation and advertisement broadcasting situation and advertisement are collected at the viewership of a program.As a film, clapped into four short-movies by being divided, if operator counts on first short-movie when broadcasting, user watched rate is high, when then the short-movie in the back broadcasts, can attract advertiser to pay higher expense and break for commercialsy.
Summary of the invention
The object of the present invention is to provide a kind of collection to watch the method for the number of users of multimedia broadcasting, by this method, operator can learn that the user of each multimedia service watches situation in real time or regularly.
Technical scheme of the present invention is as follows:
A kind ofly quasi real time add up the method that multimedia broadcasting is watched number of users, may further comprise the steps:
(1) the multi-media broadcasting service side to needing to return the program of the information of watching in the broadcasted content, sends return label simultaneously when sending multimedia broadcast contents, and described return label needs the information of watching of this program of feedback in order to indication;
(2) after terminal has been watched this program, return the information of watching of this program to business side by mobile communications network;
(3) business side establishes user's viewing information statistical system, and this system receives the information of watching that each terminal returns and adds up.
Return label in the above-mentioned steps (1) can be when business guide be handed down to terminal, return label is encapsulated in the business guide issue; Can also in the message header of the program that sends or in the control information of the packet of each program, carry return label.
Above-mentioned steps (2) further comprises:
When (21) terminal receives this program, write down the ID and the return label of this program, and write down watching the time of this program, form the information of watching of this program;
(22), after terminal has been watched this program, the information of watching of this program is sent to smart card at terminal configuration one smart card;
(23) smart card is watched the information note and is dealt into terminal that to this program generation terminal sends to user's viewing information statistical system with this note by mobile communications network according to the return label of watching in the information.
The content of said short message comprises program ID, the time of watching and the destination address of this program.
Wherein, the time of watching of this program is total time that the user watches this program;
Destination address is the address of user's viewing information statistical system; This address can be solidificated in the smart card.
The terminal of described configurable smart card is that mobile phone or other have the terminal of return path.
The note that user's viewing information statistical system can receiving terminal be beamed back, and the information of watching that terminal is beamed back added up.
Smart card can send or sending short messages at definite time immediately, sends to user's viewing information statistical system by note or alternate manner again after also can storing the information of watching of some.
The present invention is by issuing the return label that requires to return the information of watching when the multi-media broadcasting service side issues program, terminal can be returned the information of watching by mobile communications network as required, and therefore can add up the user easily watches information.By this method, operator can learn the situation that each multimedia service user is watched rapidly.Use method of the present invention, when multimedia messages broke for commercialsy, separately given ad viewing information passback like this, can accurately be added up the watch information of user to the advertisement intercutted in the program, therefore to operator's great commercial value.
Description of drawings
Fig. 1 is a system schematic of quasi real time adding up user's viewing information of the present invention.
Fig. 2 is the flow chart that terminal is handled program viewing information.
Fig. 3 is the flow chart that the terminal timer was monitored the playing programs concluding time.
Embodiment
Method of the present invention be in the multimedia broadcasting information business side when sending multimedia broadcast contents, needs are returned the program of the information of watching, send simultaneously to be used to indicate and return the return label that this program is watched information.Multimedia broadcast contents comprises contents such as business guide, multimedia data stream.The return label that issues can be encapsulated in the business guide, also can directly be encapsulated in the multimedia data stream.During the terminal program receiving, to carrying the program of return label, write down ID (programm name) and its return label of this program, and write down watching the time of this program, after having watched this program, the information such as the time of watching of the ID of this program, return label, this program are sent to the smart card of terminal configuration, smart card generates one and includes the ID of program, the note of watching information such as time of program, and note is sent to terminal, terminal sends this note by mobile communications network to user's viewing information statistical system.Above-mentioned terminal will send note by mobile communications network, so the terminal in the present embodiment is the receiving terminal that return path is arranged, as mobile phone.Use method of the present invention, also need to set up user's viewing information statistical system, the address that includes this user's viewing information statistical system in the said short message, user's viewing information statistical system can receive the information of watching that each terminal returns and add up, thereby can learn the situation that each multimedia service user is watched rapidly.
Below in conjunction with accompanying drawing implementation procedure of the present invention is further specified.
Fig. 1 is a system schematic of quasi real time adding up user's viewing information of the present invention, and idiographic flow is as follows:
100 multi-media broadcasting service sides when program issues, issue return label for needing the user to return the program of the information of watching simultaneously.The mode that issues return label has multiple, as specifying in the business guide that issues, also can directly specify in multimedia data stream.
For the mode of specifying return information by business guide, when business guide sends, just return label is encapsulated in the business guide the inside, terminal knows promptly that by business guide those programs need return the information of watching.Certainly, invisible at these return labels of terminal for the user, only be stored in the terminal.
For carrying return label, then in first bag of each program of the content of multimedia that sends, return label is encapsulated in the message header by multimedia data stream; For the advertisement of intercutting in the program, can carry return label at first bag that sends advertisement.
The multi-media broadcasting service side issues above-mentioned business guide or the multimedia data stream that carries return label by the mobile media broadcasting network transmission.
110 mobile media broadcasting networks are general names of a plurality of systems, comprise encoder, satellite, cell site, equipment such as multiplexer.
120 multimedia broadcasting information send to terminal by mobile media broadcasting network.
130 terminals are responsible for receiving broadcast data, resolve business guide information wherein, the media information and the key information of scrambling, and whether carry return label according to it and judge whether that needs return the information of watching.Needs are returned the program of the information of watching, then watch the time started and the concluding time of this program according to the user, the calculating user watches the whole time of this program, if the user is switched the program of watching repeatedly, then terminal calculate the user repeatedly watch this program time and, form the information of watching of this program, and return label is also recorded the above-mentioned information the inside of watching.
140 terminal configuration have smart card, and after program was watched end, terminal sent to smart card to the above-mentioned information of watching.
150 smart cards judge whether and need return according to watching information, return if desired, then generate a note automatically, and short message content comprises program ID or advertisement ID, program viewing time, destination address.Wherein, the program viewing time is total time that the user watches this program, and destination address is the address of user's viewing information statistical system, and this address can be solidificated in the smart card.
The note that 160 smart cards will generate automatically sends to terminal.The time of smart card transmission note can be set, and can be set at instant transmission, also can be set at non-instant transmission.In addition, in order to save the resource of mobile radio communication, reduce the cost of return information, can set when return information length in the smart card reaches certain value and send again, as can an integrated register in the smart card, return once if the length of setting return information reaches 140 bytes, suppose that it is 20 bytes that a program returns a note, then per 7 programs return once just passable; Can also set transmission within a certain period of time once, send, then send once certain time of one day as setting by the sky.
170 terminals send to mobile communications network with the note that smart card generates.Owing to will send information to mobile communications network, so this terminal is the terminal that return path is arranged, as mobile phone.
180 mobile communications networks are forwarded to short messaging gateway with this note.
190 short messaging gateways are forwarded to user's viewing information statistical system with note.
200 user's viewing information statistical systems are collected the note that Short Message Service Gateway is transmitted, just can add up the information of watching of program and advertisement, as the number of users of watching program or advertisement is added up, viewing time is added up etc., and regularly gone out the statistics form.Wherein, the address of user's viewing information statistical system is the address that the real-time viewing information of smart card is returned.
In the above-mentioned flow process, return the program of watching,, also can directly generate note and return to user's viewing information statistical system, at this moment just can omit 140,150,160 by terminal to step 130 for needs.
Fig. 2 and Fig. 3 are that terminal is watched program and the time of watching calculated to form and watches the flow chart of information, below in conjunction with Fig. 2 and Fig. 3 this part are further made more detailed description:
210 record the time that each program finishes broadcast in the business guide that the multi-media broadcasting service side issues.Terminal establishes timer queue, and the reproduction time of program is managed.Terminal is for switch to the time that a program all needs recorded program to begin to watch at every turn, if watch for the first time, to arrive then when this program of inquiry finishes in the business guide information, and this is play concluding time record in the timer queue, according to whether carrying return label in business guide or the multimedia data stream judge whether to return the information of watching, the ID that then writes down this program and the return label that return for needs, return the information of watching if desired for the advertisement of intercutting, also mark the return label of this advertisement and the ID of advertisement.If not watching for the first time, part had been watched in the front that is to say, now came in to continue to watch, then as long as the record viewing time is just passable.
220 terminals may repeatedly be switched when watching a program, and promptly same program may repeatedly be watched, and will calculate the time of at every turn watching according to the beginning and ending time of watching at every turn in this case.After this playing programs finished, the time period addition watch at every turn obtained the time of watching that this program is total.
230 terminals are when watching program, may switch to other program or withdraw from program viewing, for both of these case, terminal all may enter this program again and continue to watch, so last total viewing time of this program is also needed to determine according to subsequent step.
If 240 terminals when watching program, switch to other program or withdraw from program viewing, at this moment, calculate the time that this is watched according to this beginning and ending time of watching.This is watched in the process if the advertisement of intercutting is arranged, and advertisement has return label, then will carry out record.The calculating of the viewing time that program is total then will realize by flow process shown in Figure 3.
Finish if 250 terminals are normally watched program, promptly watch not switching to other program in the process or withdrawing from program viewing, then from timer queue, the broadcast concluding time of this program is deleted.In this case, total to watch the time of this program be exactly to watch the end reproduction time of the time started of this program to this program from terminal.
260 terminals are always watched ID and the return label of time together with the advertisement of intercutting in the middle of this program or the program with this, send to smart card together.
Fig. 3 is the flow chart that the terminal timer was monitored the playing programs concluding time, wherein
270 for dropping by the wayside the program of watching, and then owing to when program is watched for the first time, the end reproduction time of program has been set up timing queue, terminal needs this timing queue of timing scan.As long as this timing queue is set with timed task, will constantly scan.
280 when timer scans, and to satisfying the timed task of timing, just the broadcast concluding time of program has arrived, and at this moment changes 290 over to, carries out the calculating of program viewing time, and carries out program and watch information processing and transmission.
290 terminals are watched each time and the time period addition of this program are obtained total the watching the time of this program, with ID and the return label of this time together with this program or advertisement, send to smart card together.
Claims (9)
1. quasi real time add up the method that multimedia broadcasting is watched number of users for one kind, it is characterized in that:
(1) the multi-media broadcasting service side to needing to return the program of the information of watching in the broadcasted content, sends return label simultaneously when sending multimedia broadcast contents, and described return label needs the information of watching of this program of feedback in order to indication;
(2) after terminal has been watched this program, return the information of watching of this program to business side by mobile communications network;
(3) business side establishes user's viewing information statistical system, and this system receives the information of watching that each terminal returns and adds up.
2. method according to claim 1 is characterized in that: in the described step (1), business side is encapsulated in described return label in the business guide of broadcasted content and issues.
3. method according to claim 1 is characterized in that: in the described step (1), business side is encapsulated in described return label in the multimedia data stream of broadcasted content and issues.
4. method according to claim 3 is characterized in that: carry return label in the message header of the program that sends or in the control information of the packet of each program.
5. according to claim 1 or 2 or 3 described methods, it is characterized in that described step (2) further comprises:
When (21) terminal receives this program, write down the programm name and the return label of this program, and write down watching the time of this program, form the information of watching of this program;
(22), after terminal has been watched this program, the information of watching of this program is sent to smart card at terminal configuration one smart card;
(23) smart card is watched the information note and is dealt into terminal that to this program generation terminal sends to user's viewing information statistical system with this note by mobile communications network according to the return label of watching in the information.
6. method according to claim 5, it is characterized in that: described content of watching the information note comprises the time of watching and the destination address of programm name, this program, wherein, the time of watching of this program is total time that terminal is watched this program, and described destination address is the address of user's viewing information statistical system.
7. method according to claim 6 is characterized in that: described destination address is solidificated in the described smart card.
8. method according to claim 5 is characterized in that: described smart card sends the described information note of watching according to the time of setting.
9. method according to claim 1 is characterized in that: described terminal is that mobile phone or other have the terminal of return path.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006101286393A CN100473022C (en) | 2006-09-04 | 2006-09-04 | A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006101286393A CN100473022C (en) | 2006-09-04 | 2006-09-04 | A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1964280A CN1964280A (en) | 2007-05-16 |
| CN100473022C true CN100473022C (en) | 2009-03-25 |
Family
ID=38083185
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNB2006101286393A Expired - Fee Related CN100473022C (en) | 2006-09-04 | 2006-09-04 | A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN100473022C (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101350946A (en) * | 2007-07-19 | 2009-01-21 | 华为技术有限公司 | Method for statistic of multicast/broadcast service load and relevant equipment |
| CN101374074B (en) * | 2007-08-24 | 2012-05-23 | 中兴通讯股份有限公司 | Method for accounting number of user equipment receiving MBMS business on-line |
| CN106358053A (en) * | 2016-10-19 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Statistical method and device for advertisement audience rating |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1429456A (en) * | 2000-05-19 | 2003-07-09 | 英特尔公司 | Dynamically controlling video and data transmissions |
-
2006
- 2006-09-04 CN CNB2006101286393A patent/CN100473022C/en not_active Expired - Fee Related
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1429456A (en) * | 2000-05-19 | 2003-07-09 | 英特尔公司 | Dynamically controlling video and data transmissions |
Also Published As
| Publication number | Publication date |
|---|---|
| CN1964280A (en) | 2007-05-16 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| KR100870717B1 (en) | System and associated terminal, method and computer-readable storage medium for recording content usage statistics | |
| RU2418367C2 (en) | Method and device for processing dvb-h (digital video broadcasting - handheld) compliant transport stream | |
| CN101669309A (en) | Method and apparatus for synchronizing notification messages | |
| CN101710965A (en) | Full network storage and scheduling method and system for network television | |
| CN100544420C (en) | A kind of network TV business prompting system and method | |
| CN110337004B (en) | Television program transmission method and system | |
| CN104349184A (en) | Method of identification of multimedia flows and corresponding apparatus | |
| CN101415148B (en) | Method, system and user terminal for implementing value-added business | |
| CN101043645B (en) | Stream media program interactive realization method and system thereof | |
| CN100473022C (en) | A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic | |
| CN101202885B (en) | Method and apparatus for broadcasting television channel | |
| CN100561933C (en) | A kind of transmission method of mobile multi-media broadcast electronic service guidance | |
| CN102724572A (en) | Audience rating statistical system and audience rating statistical method based on internet protocol version 6 (IPv6) multicast technology | |
| CN102811304A (en) | Image-text video filing system based on real-time viewing data | |
| CN1937539A (en) | Device and method for automatically obtaining information relating to the audiences of programs transmitted by a communication network | |
| CN101197739B (en) | Transmission system of mobile multimedia broadcast electric service instruction | |
| CN101335885A (en) | Transmission method of multimedia broadcast subtitle information and transmitting/receiving apparatus | |
| CN101262293A (en) | A transmission method and system for multi-language program prompt message | |
| CN202077151U (en) | Picture and text video arrangement system based on real time viewing data | |
| JP3627631B2 (en) | Packet information transfer processing device, stream information transfer processing device, and stream information transfer network service providing method | |
| CN100531279C (en) | A method to determine the number of subscriber of mobile multimedia broadcast by quasi-real-time statistic | |
| KR100708999B1 (en) | Apparatus and method for ticker service using bi-directional broadcasting service | |
| CN101427576B (en) | Method for generating packets for at least one mobile receiver | |
| CN109168077A (en) | A kind of playback method and device of personalized advertisement | |
| CN101841693B (en) | Broadcasting method and device of television channel |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20090325 Termination date: 20150904 |
|
| EXPY | Termination of patent right or utility model |