CN100573631C - Interactive and dynamic electronic floor advertising/messaging shows - Google Patents
Interactive and dynamic electronic floor advertising/messaging shows Download PDFInfo
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- CN100573631C CN100573631C CN 200480007364 CN200480007364A CN100573631C CN 100573631 C CN100573631 C CN 100573631C CN 200480007364 CN200480007364 CN 200480007364 CN 200480007364 A CN200480007364 A CN 200480007364A CN 100573631 C CN100573631 C CN 100573631C
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
- G09F19/228—Ground signs, i.e. display signs fixed on the ground
Abstract
The embodiment of the invention relates to ground display system, and this system is made of mulching material and the electronic display unit that is attached thereto.This electronic display unit can show digital content, and content can arbitrarily be changed.Ground display system also comprises controller and the sensor that is connected with controller in addition.Sensor is positioned at the specific location of display device, produces signal and gives controller, causes the change of displaying contents or produces content again in specific location.
Description
This application requires the right under the 35 U.S.C. § 119 (e) of 60/441, No. 408 provisional application submitting in the U.S. on January 22nd, 2003.In addition, the still part continuation application of 10/682, No. 435 common pending application of submission on October 10th, 2003 of this application.10/682, No. 435 application is the part continuation application of 10/438,923 common pending application of submission on May 16th, 2003.10/438, No. 923 applications are 10/285 of submissions on November 1st, 2002, the part continuation application of No. 639 common pending applications, and 10/285, No. 639 applications were the continuation applications of 10/137, No. 357 application of submission on May 3rd, 2002, were issued as the U.S. 6 on January 14th, 2003,507, No. 285 patents.10/137, No. 357 application was the continuation application of 09/767, No. 84 application of submission on January 24 calendar year 2001, was issued as 6,417, No. 778 patents of the U.S. on July 9th, 2002.09/767, No. 846 application is in the continuation application of 09/418, No. 752 application of submission on October 15th, 1999, now abandons.09/418, No. 752 application is the part continuation application of submitting and be issued as April 24 calendar year 2001 the application of 6,219, No. 876 patents of the U.S. on May 4th, 1999.Above-mentioned each application is incorporated herein fully by reference.
Technical field
The present invention relates to ground display system and method.
Background technology
The information issue of advertisement and other types represents with " vertical space " usually: just be installed in the display of billboard, wall, ceiling etc.On the other hand, a kind of have great potential to carry out a kind of space that the issue of advertisement and information but seriously ignored to be ground space, to be called as " horizontal space ".
The effort of attempting with the ground space advertisement was once arranged.Known is pasting patterns.Such pasting patterns comprises coloured picture, passes on certain advertising message, such as " cola drink ".Because information is static and the fact that be not easy to change, makes that such advertising media is limited.In addition,, make that image and text are easy to change, allow very fast being fit to and effective definite object client of advertising message by described electronic console revisable and that ground interrelates with reference to 6,417, No. 778 patents of the U.S. that are incorporated into this.
The interactive feature of ground display system can increase its purposes and commercial requirement.For example, described ground display system by 10/438, No. 923 patent of the U.S. that Blumet al. submitted on May 16th, 2003, it comprises that a plurality of interaction characteristics are to be used for different commercial or other common application.The present invention openly relates to a plurality of excellent improvement of such ground display system and strengthens.
Summary of the invention
According to one aspect of the present invention, a kind of ground display system is provided, comprises: mulching material is used for placing on the ground, and comprising at least one inclined-plane, the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground; Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; With with the sensor of described controller coupling, ad-hoc location on wherein said sensor and the described display device interrelates, and be used to produce signal and give described controller, make the content displayed of described display device be modified or be created in described ad-hoc location again.
According to another aspect of the present invention, a kind of ground display system is provided, comprises: mulching material is used for placing on the ground, and comprising at least one inclined-plane, the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground; Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; With a plurality of sensors that are coupled to described controller, be used on described electronic display unit, producing the image of following the tracks of object of which movement.
According to another aspect of the present invention, a kind of ground display system is provided, comprises: mulching material is used for placing on the ground, and comprising at least one inclined-plane, the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground; Interrelate with mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described display device interrelates, and be used to produce signal and give described controller, make the content displayed of described display device be modified or be created in described ad-hoc location again; With the signaling device that is coupled to described controller, be used to send signal corresponding to the displaying contents of described electronic display unit.
According to another aspect of the present invention, a kind of ground plane display method is provided, comprise: ground display system (a) is set in commercial undertaking, the sensor that described ground display system has electronic display unit, controller and is coupled with described controller, ad-hoc location on wherein said sensor and the described display device interrelates, and be configured to produce signal and give described controller, make the content displayed of described display device be modified or be created in ad-hoc location again; (b) displaying contents on described ground display system, this content is relevant with popularization or advertisement at described back-office product, but described content comprises the words message of electronics change; (c) signaling device that is coupled with described ground display system is set near described product; (d) response of step (b) makes described signaling device send signal.
According to another aspect of the present invention, a kind of ground display system is provided, comprising: mulching material is used for placing on the ground; Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; With with the sensor of described controller coupling, ad-hoc location on wherein said sensor and the described display device interrelates, and be used to produce signal to described controller, make the content displayed of described display device be modified or be created in described ad-hoc location again that wherein said sensor is to photaesthesia.
According to another aspect of the present invention, a kind of ground display system is provided, comprising: mulching material is used for placing on the ground; Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; With a plurality of sensors that are coupled to described controller, ad-hoc location on wherein said sensor and the described display device interrelates, be used to produce signal and give described controller, make the content displayed of described display device be modified or be created in described ad-hoc location again.
According to another aspect of the present invention, a kind of ground display system is provided, comprising: mulching material is used for placing on the ground; Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit; Controller; Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described display device interrelates, and be used to produce signal and give described controller, make the content displayed of described display device be modified or be created in described ad-hoc location again; Vertical with cardinal principle or tilt display device.
Description of drawings
Fig. 1 represents the ground display system according to the embodiment of the invention.
Fig. 2 represents the exploded view according to the ground display system of the embodiment of the invention.
Fig. 3 represents an example according to the sensor array of the embodiment of the invention.
Fig. 4 represents the another one example according to the sensor array of the embodiment of the invention.
Fig. 5 and 6 expressions are according to the ground display system that comprises audio frequency apparatus of the embodiment of the invention.
Fig. 7 A-7C represents an example according to the operation of the ground display system of the embodiment of the invention.
Fig. 8 represents is ground display system according to the embodiment of the invention, and wherein the transparent body does not comprise the support skeleton.
Fig. 9 represents is vertical substantially according to comprising of the embodiment of the invention or the ground display system of the display device that tilts.
Figure 10 represents is the ground display system that comprises signaling device according to the embodiment of the invention.
The more details that shown in Figure 11 is according to the signaling device of the embodiment of the invention.
Embodiment
The embodiment of the invention relates to ground display system.This ground display system may be arranged on public area, as commercial building or other utilities building, but is configured to show the arbitrary content of electronics change, as advertisement and or other information contents.More particularly, this ground display system comprises mulching material and the electronic display unit that interrelates with mulching material.But this electronic display unit can show the arbitrary content of electronics change.Ground display system also comprises a controller and the sensor that is coupled with controller.Ad-hoc location on this sensor and the display device interrelates, and produces signal and gives controller, makes the displaying contents of display device particular locations change or produce again.This has produced the effect that attracts eyeball on display device, as described in more detail below, the result has just strengthened the use and the business demand of ground display system.
As mentioned above, the U.S. 6,417, No. 778 patent disclosures come the system of electric transmission information by chart display.More particularly, chart display comprises that revisable electronic message surface presents, for example LCD.This display can be connected on the computing machine, can show computer-generated image at display.Therefore, can be by generating different computer pictures and showing the image of revising on the display on the display.Display can interrelate with the bottom of mulching material, such as the supine basal surface at the insertion portion of its recess or mulching material.Another method is that display can be integrated in bottom or insertion portion.This revisable display can show most of different figures in a different manner.For example, can the commonly used fixed position display graphics of display or on display roll display, two kinds of typical using method are to show a plurality of figures individually or in combination.
Revising the method be presented at the figure on the mulching material in addition comprises and utilizes luminous condensate to produce and therefore change figure.Luminous condensate can be used for being attached to or woven into mulching material.Can use luminous condensate in the optional position of mulching material, such as bottom or embedded part, or other positions of the different embodiment of mulching material.Luminous condensate is known and at United States Patent (USP) 5,945, describes in 502,5,869,350 and 5,571,626, by with reference to they all are incorporated into this.
Other selection of display is with electric ink or electric paper (electric paper).Can obtain electric paper from Xerox (Xerox), United States Patent (USP) 5,723 has been described electric paper in 204,5,604,027,4,126,854 and 4,143,103, by with reference to they all are incorporated into this.Electric paper utilizes thousands of small wide charged particles that are called Gyricon of hairline to produce pixel.These double-colored particles are embedded on the thin plastic sheet of the full of liquid that forms electric paper surface.Half white half each black particle, response electric field and rotating.Particle black flour or fine flour towards just having determined image.Because need not refreshed image, and screen be not reflective, and electric paper power consumption is the sub-fraction of conventional display institute power consumption.The equipment of time writer and similar printer is used for Image Acquisition to paper.
Can be from being positioned at 45 Spinelli PI, Cambridge, the E-Ink company electron gain ink of MA 02138.Electric ink adopts a microkinetic display system of enclosing tiny capsules.Produce pixel with the small utricule that is grasped between two thin plastic layers.In addition, can be ejected into these folliculus on the surface.The result is exactly a revisable display material.This small utricule is transparent, comprises the mixture of the paint chips of black ink and white.Electric charge is by this small utricule transmission.According to the size of static content, paint chips floats on the top of each folliculus or sinks to the bottom.When paint chips floated on the folliculus top, the surface just bleached.Be positioned at the bottom just below ink the time, the surface is with regard to blackening.These two states all are stable: black or white.The transparent electromagnetic grid that is positioned at sheet surface is being controlled the shape of image.Therefore display can utilize as the Motorala paging system and be wirelessly connected to computing machine and link on the WWW.If use a plurality of displays,, use an editing machine just can change text on all displays at once by webpage.
According to a particular embodiment of the invention, but can utilize additional or selecting technology described above to realize ground display system.Here, " ground " refers to that ground, floor or other comprise the surface of concrete, carpet, wood, oilcloth, rubber, vinyl or other similar material.What Fig. 1 represented is the ground display system 100 of the embodiment of the invention.Ground display system 100 comprises electronic display unit 101, and itself and mulching material 102 interrelate.More specifically, display device 101 is connected with mulching material 102 parts at least or is supported by mulching material 102 or be contained within mulching material 102, perhaps interrelates with mulching material 102.Mulching material 102 and the electronic display unit 101 that is attached thereto can adopt multiple version, can not be limited to concrete form described herein by many material construction.In an embodiment, mulching material 102 and electronic display unit 101 are designed to have the place of People's Bank of China's (as belt wheel shopping cart) or other vehicles to use at those.Thereby mulching material and electronic display unit can be enough solid and durable, so that can repeat thereon to trample, and walks or permission shopping cart or other rolling or slip object are crossed on it, and it produces insignificant retroaction on mulching material and display device.Electronic display unit has for example solid protective seam; this protective seam is transparent or semitransparent; so that can see through protective seam and see electronic console; can protect electronic display unit to avoid the damage that pin or other vehicles bring again; as friction, extruding is carved and is hindered; scuffing or the damage that is caused by the dust in the environment, mulching material 102 can be fixed on the ground or make portable so that can easily move to different places.
The electronic display unit 101 that links to each other with mulching material 102 can be configured to show electrical patterns image and alphanumeric data in the mode of static (not moving or change) or dynamic (as rolling or moving, changing).More specifically, by wired or wireless means, electronic display unit 101 and controller 103 couplings are changed the selected content of explicit user by controller 103.For example, shown in Figure 1, electronic display unit 101 can pass through display driver circuit, as video Graphic adapter 105, is coupled on the controller 103.Controller 103 can comprise any one electronic logic circuit: for example, and can be by the general purpose microprocessor of software arrangements, or ASIC (ASIC(Application Specific Integrated Circuit)).The driver 105 of electronic display unit can be integrated in the controller 103 or be built in the ASIC.Controller also can adopt the form of single card microcomputer, and it has processor and internal memory, one or more display driver circuit that is built on the plate, communicates by letter with the external world in addition or data is written into the wireless element of internal memory.
Controller also can be coupled with storage medium 104,104 can be the form of medium that is fit to the storage numerical data, comprise RAM (random access memory), ROM (ROM (read-only memory)), flash memory or other non-volatile solid-state electronic storage, EEPROM (but ROM (read-only memory) that electronics is wiped and programmed), magnetic medium or optical disc memory.Storage medium 104 can be stored the Control Software of carrying out as by controller 103, and at the video content of on electronic display unit 101, selecting under the control of Control Software to show.User interface (not expressing) can be coupled to if any the PC of keyboard and mouse and make on the controller and import Configuration Control Unit with specific user, as producing specific video by specific control program and/or audio frequency is exported.Also can be coupled to audio frequency apparatus 111 on the controller 103 by sound card 110.Under the control of controller 103, audio frequency apparatus 111 can be exported the selected sound-content that is stored in the storage medium 104.Can power with the each several part of 114 pairs of ground display systems of power supply.Ground display system comprises that also sensor 113 realizes each interactive function of ground display system.Can be coupled to sensor 113 on the controller 113 signal is provided.Being connected of sensor and controller can be wired or wireless.
Can utilize as data port one 06 and store data in storage medium 104, FPDP 106 is coupled on the universal system bus.Bus for example is the mode of USB (USB (universal serial bus)).Ground display system also comprises the radio port of realizing with wireless WAN/LAN card 107.By radio port 107, ground display system 100 can and be communicated by letter with network 125 couplings.Network can be any one network, comprises wide area network (WAN), as the Internet, or comprises for example Local Area Network of other ground display system.By network 125, ground display system 100 can be by 108 couplings of the server computer on Wireless Telecom Equipment 112 and the network.Server computer 108 can be coupled to database 109.Database 109 can be stored the information of relevant ground display system 100 operations.For example, database can comprise video and audio content or Control Software, and these information can download to the storage medium 104 of ground display system.Therefore, can realize the Long-distance Control of ground display system 100.But ground display system 100 not necessarily will be networked, for example can be by carried out this locality control by FPDP 106 local downloaded contents and Control Software.Wireless communications method and system also have been described among Fig. 1, also can have used wired system, or combined with wireless system.
Except previously described, in embodiments of the present invention, also comprise following display technique: LCD (LCDs), photodiode (LEDs), organic photoelectric diode (OLEDs), plasma display panel (PDPs), but comprise that the field of printed field transmitter causes display (FEDs), ferroelectric display, nanocarbon displays, condensate photodiode (PLEDs), light emitting polymer (LEPs), Electronic Paper and luminous pottery magnetic or other luminescent inorganic material.Used other display technique comprises optical fiber technology among the embodiment, wherein forms electronic image, utilizes the photoconduction source to be transferred in the fibre bundle.The remote image light source can be in the inside or the outside of mulching material.The display technique of other expection comprises holographic the demonstration.In this technology, can produce white light or laser hologram in mulching material 102 the insides or outside, scioptics focus on, and may be Fresnel lenses, make on the acute angle direction can human eye as seen.
As mentioned above, electronic display unit 101 can show alphanumeric data and graph image at least.Content can include only alphanumeric data, graph image (for example picture), or the two haves both at the same time the selected video of foundation, employing mode static or dynamic or that the both has.For example, dynamic digital data and image roll.Alphanumeric data and graph image are black and white or panchromatic.In addition, display device 101 can comprise a more than display, according to displaying contents, can carry out subregion to the viewing area.For example, the viewing area can comprise two or more different " windows ", and each window shows different contents.Such subregion demonstration is widely known by the people, and for example, in the widespread usage of " split screen TV " and various graphics software application program, comprises the Microsoft Windows of widespread usage.
Available various digital video file form produces the image on the electronic display unit 101, comprises MPEG (dynamic image expert group), DVD (digital universal disc) or digital video disc and Flash animation.In addition, according to the embodiment of the invention, can convert the conventional video content that Web TV adopted to digital video content and be presented on the electronic display unit 101.Such transfer process comprises obtains traditional ntsc video from tape, and with capure card it is grabbed on the computing machine.An example of capure card is Targa 2000 RTX plates.After the extracting, the form that can digital device can play is compressed.For example with MPEG1, MPEG2, mpeg 3 or MPEG4 form storage file.
According to embodiment, the each several part of ground display system described above can be all internal or external to mulching material 102, perhaps a part of external, and a part is built-in.
According to possible specific embodiment, Fig. 2 is the exploded view of ground display system 100.Terrestrial components 210 can be configured to receive and support comprises electronic commutator 221,222,223 and Fig. 2 in the hub 220 of invisible the 4th converter and line related cable 226, in four sides plate electronic display unit 240, available these four electronic commutatores are as the power supply that drives 4 LCD display backlights.Structure 230 can be arranged on the hub 220, structure 230 can form with plastics or other material, and supporting surface 131,132,133,134 and display device 240.Surfacing 250 zones can be placed on above the structure 230 as carpet or rubber, form inclined-plane 131,132,133,134.Available as comprise support frame 270 and the transparent component of the steel glass plates 260 that further support by structure 230 as the protective seam of display device 240.Available for example bonding agent, epoxy resin or mechanical fastener install the various piece of ground display system.Can be controller (not showing), be designed on the enough little or thin border that makes it to be installed in mulching material 102 and between each parts, as shown in Figure 2 as 103 (see figure 1)s.
The embodiment of the invention be should understand and illustrated system unit of Fig. 2 and form are not limited to.For example, transparent component 260 can comprise support frame, and display device 240 also needn't need 4 plates, may be with more or less display board.
According to the embodiment of the invention, ground display system 100 can comprise a plurality of sensors 280.For example, a plurality of sensors can be set to below the transparent component 260.In addition, also a plurality of sensors can be set to above the transparent component 260, wherein or on the surface.Fig. 3 represents the planimetric map of sensor 280.Can be only be that the mode of example is provided with sensor with the form of the matrix that comprises the capable M row of N.In an embodiment, matrix can be square formation, wherein M=N.
Each sensor all can interrelate with the ad-hoc location of display device 240.For example: can be by coordinate to identifying each sensor, as (3,2) sign is the sensor at the third line secondary series place.Each coordinate is to corresponding a position of display device 240 also.Signal according to sensor produces shows conceivable content on corresponding display position on the display device.For example, can and/or produce content again according to the content before the modification of signal of sensor.More specifically, sensor 280 is coupled on the controller 103.According to the signal that receives from sensor, but the controller actuating logic makes the content of wanting be presented at one or more positions of display device, and its position is corresponding with the sensor of received signal.
Sensor is to object sensitivity close or that occur on display device.Sensor 280 can comprise that Photoreactor for example is that the mode of example reaches this purpose.These equipment comprise photodetector, photodiode and phototransistor partly or entirely.These equipment react to the surrounding environment light quantitative changeization, and produce the output signal that response surrounding environment light quantity increases or reduces.As described in top theory, these signals are input in the controller.Like this, produce response signal, can be arranged in ad-hoc location to ground display system and produce content trampling or walking by causing relevant position institute respective sensor.More specifically, owing to trample or walking can be blocked the light that incides on the sensor, but the reduction of sensor recording light produces the corresponding signal that sends to controller like this.According to this signal, controller can produce the content of wanting in the corresponding position of the sensor that produces signal.Such as, this content can be the wave chart picture such as the attraction sight of following the tracks of people's pin.But can be not limited to pin by the object that sensor is followed the tracks of, for example, ball rolls across this ground display system can produce the sequence image of representing this course of action footpath.
Utilize the operation similar to Photoreactor described above, also available voltage sensitive sensor or heat sensitive sensor come the object on the detection and tracking ground display system.Can use pressure-sensitive device separately, heat sensor and Photoreactor also can use in conjunction with these several devices.Sensor can be set below transparent component, also can not be provided with like this.They can be placed on the upper surface of transparent component or embed transparent component.For example, transparent component can be processed or make and can hold sensor array, has so not only protected sensor but also can change light/pressure variation/temperature variation sensitivity.
In an embodiment, Photoreactor is can be from the passive device of surrounding environment light received energy and the light quantity that the receives variation of record institute.The mean value of the luminous energy that receives according to a plurality of sensors can be determined the baseline values of luminous energy, can calibrate all sensors according to this baseline values.On the other hand, according to different separately luminous energy baseline values, can distinguish calibrating sensors.When the baseline values of luminous energy changes, just need calibrating sensors, for example and since some object blocks the incident light energy, sensor can be exported the signal that is received by controller.Controller responsively produces wants content displayed.For hindering the false signal that sensor imports into, can place recess to sensor.Guarantee like this to receive maximum incident lights from the angle of wanting.In a further embodiment, sensor is an active sensor, and it launches electromagnetic energy, as light or other radiation, according to the signal that how much produces of reflected light or blocking light.Embodiment comprises passive and active sensor.
The mode that can want is provided with sensor, needn't form fixing pattern.For example, sensor can be spaced to and want the resolution that reaches.Less object for detecting close ground display system or comparing thereon, sensor can be concentrated relatively, and number increases relatively, produces The better resolution.On the contrary, bigger object for detecting close ground display system or comparing thereon, sensor can disperse relatively, and number reduces relatively, produces relatively poor resolution.In given ground display system, high-resolution is mixed setting with the sensor of low resolution.The resolution of the sensor array of representing among Fig. 4 is higher than the example of Fig. 3.In an embodiment, on the ground display system border or can be higher near the resolution of the sensor on border.Being provided with like this can produce the effect that attracts sight.Such as, when a people's footwear during, begin to show the wave-like of Chi Shui, and form the shape of submarginal shoes near the edge of ground display system.
As mentioning in Fig. 1 explanation, ground display system 100 can comprise audio frequency apparatus 111.What Fig. 5 represented is in embodiments of the present invention, on ground display system or near hanging audio frequency apparatus 111 by stilt 530.Audio frequency apparatus 111 can comprise loudspeaker 520 and receiver 525.The controller 103 of audio frequency apparatus and ground display system 100 can be by wired connection 510 couplings.Audio frequency apparatus can comprise that the amplifier (not shown) amplifies the signal that receives by the wired connection slave controller.As described above, in response to the signal that sensor produced of ground display system, audio frequency apparatus is arranged in controller control and produces audio frequency output down.According to embodiment, loudspeaker 520 can be directed loudspeaker, as Soundtube
TMThe Dual-Parabolic that produces
TMLoudspeaker.Utilize directed like this loudspeaker, can be restricted to the zone of wanting to sound.The volume and the frequency range of the output of controller 103 may command loudspeakers are minimum so that echo effect is dropped to.As shown in Figure 6, in an embodiment, controller 103 is by the emission of ground display system transmitter 605, can with audio frequency apparatus 111 wireless coupling.For example, can be arranged on transmitter 605 below mulching material 102 surfaces.The scalable signal that receives from transmitter of the amplifier of audio frequency apparatus.
Can be arranged to produce the audio frequency output that shows corresponding to system to audio frequency apparatus.An example is as shown in Fig. 7 A-7C.In Fig. 7 A, the image 710 of dog is presented on the ground display system.React on the people ride or through the dog image, shown in Fig. 7 B, for example can cause that audio frequency apparatus produces the sound of barking.Cooperate with it, the dog image can be gone to the other place of display, shown in Fig. 7 C.Audio frequency apparatus also can be launched relevant audio frequency output 750, as advertising message, for example is accompanied by the sound of barking, and plays the sound of dog food position, shop, as in " ALPO-aisle 11 ".
Fig. 8 represents to comprise the embodiment of the ground display system of sensor 280 arrays, and here, transparent component does not comprise support frame.
In the more embodiment of the present invention, ground display system 100 can comprise display vertical substantially or that tilt.An example is shown in Fig. 9.In Fig. 9, ground display system 100 can comprise display device 910 vertical substantially or that tilt.The for example substantially vertical or display device 910 that tilts can by wired connection 911 or wirelessly the controller of (not shown) and ground display system be coupled.Display device 910 vertical substantially or that tilt can be in conjunction with issue herein or the display technique that is fit to.For example, display device 910 vertical substantially or that tilt can be a projector equipment, and image is projected on the surface from afar.
Under the control of controller, display device 910 substantially vertical or that tilt is produced be presented at the shown related content of the electronic display unit that links to each other with the mulching material 102 of ground display system 100 240.In the example of Fig. 9, response people's pin 730 step on or through the mulching material 102 of ground display system 100, controller makes the display device 240 that links to each other with coverture 102 produce relevant advertising message 920 (" Coke in the corresponding position
TM"), and make display device 910 vertical substantially or that tilt show relevant advertising message 921 (" Thereal thing
TM"), the position, shop and the price (" Aisle12-$3.99 ") of advertised product.Make audio frequency apparatus 111 produce relevant audio-frequency information 930 (" It is the real thing
TM").
Product mark/location feature
In the application of the embodiment of the invention, in the shop, have many similar products like, so just be difficult to find the product of being propagated.An example as shown in figure 10, wherein ground display system 100 is set at the front of shelf 1002.Place the hair products of various different brands on the shelf.Ground display system shows the wherein product information 1001 of certain brand hair products of sales promotion.Owing to have a row to extend several feet similar hair products on the shelf, can be difficult to find the specific products of being propagated.
Therefore, in more embodiment of the present invention, ground display system 100 can comprise product mark/location feature.This feature to the product that helps client and find institute's sales promotion fast of great use.With reference to Figure 10, product mark/location feature can comprise the signaling device 1003 (not illustrating according to schedule of proportion) that is provided with near institute's promotional product.Signaling device 1003 can communicate with the ground display system controller.Under the controller (see figure 1) control of ground display system, when certain product of propaganda in system, can make that signaling device transmits.Signal can be visible, that can listen or audible or these combination in any.For example, during certain product of sales promotion, make that signal generating apparatus is glittering or the light that flashes, send a sound, spray one fragrance, perhaps carry out their combination in any.These signals can make the commodity of the convenient location fast of client institute sales promotion.
Figure 11 further illustrates the product mark/location signaling device according to the embodiment of the invention.Signaling device 1003 can comprise light source 1101, sound source 1102 and fragrance source 1103.But signal generating apparatus 1003 needn't comprise above all sources, can include only light source, or sound source or fragrance source.Perhaps, signaling device comprises the combination in any in light source, sound source and fragrance source.Light source, sound source, fragrance source or its combination in any can interrelate with support 1100.Be designed to support 1100 to make signaling device 1003 freely to place.In addition, have here individual stationary installation 1104 therewith support interrelate.Stationary installation 1104 can be the part of support or be independent of beyond the support.Stationary installation 1104 can comprise as hook, fastener, bonding agent, magnet, hook-ring, as Velcro
TMOr other fastener that is suitable for.Signaling device 1003 also can comprise independently power supply 1105, as battery, but also can be from the power supply power supply in ground display system or other places.
In addition, can carry out product mark/location with signaling device.For example, can be arranged on signaling device near the product of institute's sales promotion, movable also available stationary installation 1104 is fixed on shelf or other stilt.When specific demonstration of ground display system generation comes promote specific products, can produce corresponding signal to signaling device 1003, signaling device can respond and produce visible demonstration, as lasting light or optical flare sequence, send dub as drone or product tingtang, fragrant or above combination in any.
As top description, based on the signal that is arranged in the transparent component, top or following sensor array 280 is sent, ground display system can produce the demonstration of specific certain product of sales promotion.In addition, based on detect the people be near or just trampling or walking thereon signal, ground display system produces the specific demonstration of certain product of propaganda.Available sensors 113 is carried out this detection (see figure 1).Sensor 113 can adopt various ways, and every kind of form can both detect the expression people and appear at ground display system neighbouring phenomenon or activity, and makes ground display system produce some corresponding reaction actions.Corresponding action can be the demonstration of certain product of sales promotion, and the result has excited signal projector 1003, and is as described above.In one embodiment, sensor 113 is sonic transducers.The example of sonic transducer comprises omnidirectional and directed microphone.Sonic transducer 113 can be placed on (see figure 1) in the mulching material 102, or with mulching material certain distance is arranged.Can be arranged to detect signal to sonic transducer near the people of ground display system.And make ground display system produce corresponding reaction.
And in another embodiment, sensor 113 is motion detector.The example of motion detector comprises and detect the equipment that light, temperature or pressure change, and is as discussed above, and by to the energy of this environment incident (for example light, microwave or sound) then change detected detect the equipment of action.Motion detection device 113 can be placed on mulching material with interior or with it certain distance is arranged, and for example, is positioned near the ceiling the mulching material or therein.Can be arranged to detect the people who moves towards ground display system to motion detector, and produce corresponding response.
Based on event in the actual environment, also can detect people's appearance or action according to the ground display system of the embodiment of the invention.For example, can be coupled to this ground display system on the door in commercial undertaking or place, other building entrance or other places by wired or wireless connection.By this connection, ground display system can detect and open the door and cause corresponding demonstration.
In an embodiment, can locate " runway " that ground display system is arranged on commercial undertaking.Runway refers to the public area (for example in the layout commonly used in grocery, runway is between the sales counter and the corridor end) of a plurality of corridors end.Can signaling device be set along the corridor, just can see, with the position of indication ground display system institute promotional product at the runway place.
Here several embodiments of the present invention have been specifically described.But change of the present invention and variation are contained in top the telling about and are in the claim scope, do not break away from spirit of the present invention and institute's how.
Claims (54)
1. ground display system comprises:
Mulching material is used for placing on the ground, and comprises at least one inclined-plane, and the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground;
Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller; With
Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, and be used to produce signal and give described controller, make the content displayed of described electronic display unit be modified or be created in described ad-hoc location again.
2. the ground display system of claim 1, wherein said sensor is to photaesthesia.
3. the ground display system of claim 2, wherein said sensor changes and produces described signal according to detecting light quantity.
4. the ground display system of claim 1, wherein said sensor is to presser sensor.
5. the ground display system of claim 4, wherein said sensor change according to detected pressures and produce described signal.
6. the ground display system of claim 1, wherein said sensor for temperature sensitivity.
7. the ground display system of claim 6, wherein said sensor change according to detected temperatures and produce described signal.
8. the ground display system of claim 2, wherein said sensor comprises photodiode.
9. the ground display system of claim 2, wherein said sensor comprises photodetector.
10. the ground display system of claim 2, wherein said sensor comprises phototransistor.
11. the ground display system of claim 1 also comprises a plurality of described sensors.
12. the ground display system of claim 11, wherein said sensor is to comprise the arrayed of row and column.
13. the ground display system of claim 11, wherein said sensor is arranged on below the transparent component of ground display system.
14. the ground display system of claim 2, wherein said sensor is arranged on recess.
15. the ground display system of claim 2, wherein said sensor is a passive device.
16. the ground display system of claim 2, wherein said sensor is an active device.
17. the ground display system of claim 1 also comprises audio frequency apparatus, is used to produce the audio frequency output relevant with content displayed on the described electronic display unit.
18. the ground display system of claim 17, wherein said audio frequency apparatus comprises directional loudspeaker.
19. the ground display system of claim 1 also comprises display device vertical substantially or that tilt.
20. the ground display system of claim 19, wherein said cardinal principle display device vertical or that tilt generates demonstration or the graph image relevant with alphanumeric data with alphanumeric data, or the graph image of the demonstration of the described electronic display unit that interrelates with described mulching material.
21. the ground display system of claim 19, wherein said cardinal principle display device vertical or that tilt comprises projector equipment.
22. the ground display system of claim 1, wherein said electronic display unit comprises nanocarbon displays.
23. a ground display system comprises:
Mulching material is used for placing on the ground, and comprises at least one inclined-plane, and the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground;
Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller; With
Be coupled to a plurality of sensors of described controller, be used on described electronic display unit, producing the image of following the tracks of object of which movement.
24. the ground display system of claim 23, wherein the ad-hoc location on each sensor and the described electronic display unit interrelates, be used to produce corresponding signal and give controller, so that the alphanumeric data of the demonstration of described electronic display unit or graph image are modified or be created in corresponding ad-hoc location again.
25. a ground display system comprises:
Mulching material is used for placing on the ground, and comprises at least one inclined-plane, and the downward-sloping and top surface that leaves described mulching material in described at least one inclined-plane is to described ground;
Interrelate with mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller;
Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, and be used to produce signal and give described controller, make the content displayed of described electronic display unit be modified or be created in described ad-hoc location again; With
Be coupled to the signaling device of described controller, be used to send signal corresponding to the displaying contents of described electronic display unit.
26. the ground display system of claim 25, wherein said signal comprises light.
27. the ground display system of claim 25, wherein said signal comprises sound.
28. the ground display system of claim 25, wherein said signal comprises olfactory stimulation.
29. the ground display system of claim 25, wherein signaling device is freestanding.
30. the ground display system of claim 25, wherein signaling device comprises stationary installation, and described signaling device is fixed on the stilt.
31. the ground display system of claim 25, wherein said signaling device is coupled to described controller by wired connection.
32. the ground display system of claim 25, wherein said signaling device is coupled to described controller by wireless connections.
33. the ground display system of claim 25, wherein in response to detecting the approaching of people, described ground display system generates described demonstration and described signaling device produces corresponding signal.
34. a ground plane display method comprises:
(a) ground display system is set in commercial undertaking, the sensor that described ground display system has electronic display unit, controller and is coupled with described controller, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, and be configured to produce signal and give described controller, make the content displayed of described electronic display unit be modified or be created in ad-hoc location again;
(b) displaying contents on described ground display system, this content is relevant with popularization or advertisement at described back-office product, but described content comprises the words message of electronics change;
(c) signaling device that is coupled with described ground display system is set near described product; With
(d) response of step (b) makes described signaling device send signal.
35. the method for claim 34, wherein said signal comprises light.
36. the method for claim 34, wherein said signal comprises sound.
37. the method for claim 34, wherein said signal comprises olfactory stimulation.
38. the method for claim 34, wherein in response to detecting the approaching of people, described ground display system displaying contents and described signaling device send corresponding signal.
39. the method for claim 34, wherein said ground display system is arranged on the public domain of described commercial undertaking.
40. a ground display system comprises:
Mulching material is used for placing on the ground;
Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller; With
Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, and be used to produce signal to described controller, make the content displayed of described electronic display unit be modified or be created in described ad-hoc location again that wherein said sensor is to photaesthesia.
41. changing according to detected light quantity, the ground display system of claim 40, wherein said sensor produce described signal.
42. the ground display system of claim 40, wherein said sensor comprises photodiode.
43. the ground display system of claim 40, wherein said sensor comprises photodetector.
44. the ground display system of claim 40, wherein said sensor comprises phototransistor.
45. the ground display system of claim 40, wherein said sensor is arranged on recess.
46. the ground display system of claim 40, wherein said sensor is a passive device.
47. the ground display system of claim 40, wherein said sensor is an active device.
48. the ground display system of claim 40, wherein said mulching material has defined top surface, described top surface is suitable for supporting People's Bank of China thereon, described electronic display unit has defined top surface, and described mulching material also is suitable for being supported at least in part the position of the top surface of the described electronic display unit in the plane substantially parallel with the top surface of described mulching material.
49. a ground display system comprises:
Mulching material is used for placing on the ground;
Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller; With
Be coupled to a plurality of sensors of described controller, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, be used to produce signal and give described controller, make the content displayed of described electronic display unit be modified or be created in described ad-hoc location again.
50. the ground display system of claim 49, wherein said sensor is to comprise the arrayed of row and column.
51. the ground display system of claim 49, wherein said sensor is arranged on below the transparent component of ground display system.
52. a ground display system comprises:
Mulching material is used for placing on the ground;
Interrelate with described mulching material and with substantially parallel plane, described ground in electronic display unit, but wherein said electronic display unit is used to show the arbitrary content of electronics change, and wherein said mulching material is suitable for supporting at least in part the position of described electronic display unit;
Controller;
Sensor with described controller coupling, ad-hoc location on wherein said sensor and the described electronic display unit interrelates, and be used to produce signal and give described controller, make the content displayed of described electronic display unit be modified or be created in described ad-hoc location again; With
Vertical substantially or tilt display device.
53. the ground display system of claim 52, wherein said cardinal principle display device vertical or that tilt generates demonstration or the graph image relevant with alphanumeric data with alphanumeric data, or the graph image of the demonstration of the described electronic display unit that interrelates with described mulching material.
54. the ground display system of claim 52, wherein said cardinal principle display device vertical or that tilt comprises projector equipment.
Applications Claiming Priority (4)
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| US44140803P | 2003-01-22 | 2003-01-22 | |
| US60/441,408 | 2003-01-22 | ||
| US10/438,923 | 2003-05-16 | ||
| US10/682,435 | 2003-10-10 |
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| CN1761984A CN1761984A (en) | 2006-04-19 |
| CN100573631C true CN100573631C (en) | 2009-12-23 |
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| CN 200480007364 Expired - Fee Related CN100573631C (en) | 2003-01-22 | 2004-01-20 | Interactive and dynamic electronic floor advertising/messaging shows |
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| CN (1) | CN100573631C (en) |
| AR (1) | AR042748A1 (en) |
| HK (1) | HK1090463A1 (en) |
| TW (1) | TWI302680B (en) |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090037947A1 (en) * | 2007-07-30 | 2009-02-05 | Yahoo! Inc. | Textual and visual interactive advertisements in videos |
| JP5629511B2 (en) * | 2010-07-05 | 2014-11-19 | 株式会社日立製作所 | Signage terminal and its system |
| TWI419093B (en) * | 2010-07-22 | 2013-12-11 | Wistron Corp | Method for displaying advertisement on electronic apparatus |
| US9077365B2 (en) | 2010-10-15 | 2015-07-07 | S.C. Johnson & Son, Inc. | Application specific integrated circuit including a motion detection system |
| DE112011105171B4 (en) * | 2011-04-19 | 2022-10-06 | Hewlett-Packard Development Company, L.P. | Block user content based on location |
| CN102654962A (en) * | 2011-05-20 | 2012-09-05 | 上海华博信息服务有限公司 | Multimedia dynamic ground navigation system applied to exhibition place |
| CN102774715A (en) * | 2012-07-22 | 2012-11-14 | 宁波市镇海怡福莱文化创意有限公司 | Elevator wait detecting method |
| CN103472664A (en) * | 2013-09-25 | 2013-12-25 | 浙江安德电器有限公司 | Projector installed on household appliance |
| CN109903703A (en) * | 2017-12-08 | 2019-06-18 | 上海三思电子工程有限公司 | Intelligent display device and display system |
| CN110556061A (en) * | 2018-05-15 | 2019-12-10 | 上海三思电子工程有限公司 | Intelligent display device and display system |
| CN113658544A (en) * | 2021-08-19 | 2021-11-16 | 深圳市鼎力显示科技有限公司 | Interactive induction system of LED floor tile screen and control method thereof |
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|---|---|---|---|---|
| US4720789A (en) * | 1985-10-31 | 1988-01-19 | Bally Manufacturing Corporation | Video exercise or game floor controller with position indicating foot pads |
| US4853678A (en) * | 1987-02-05 | 1989-08-01 | Bishop Jr Chester O | Advertising device |
-
2004
- 2004-01-20 CN CN 200480007364 patent/CN100573631C/en not_active Expired - Fee Related
- 2004-01-22 AR ARP040100174 patent/AR042748A1/en unknown
- 2004-01-27 TW TW93101749A patent/TWI302680B/en not_active IP Right Cessation
-
2006
- 2006-10-10 HK HK06111128.6A patent/HK1090463A1/en not_active IP Right Cessation
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US4720789A (en) * | 1985-10-31 | 1988-01-19 | Bally Manufacturing Corporation | Video exercise or game floor controller with position indicating foot pads |
| US4853678A (en) * | 1987-02-05 | 1989-08-01 | Bishop Jr Chester O | Advertising device |
Also Published As
| Publication number | Publication date |
|---|---|
| TW200500975A (en) | 2005-01-01 |
| TWI302680B (en) | 2008-11-01 |
| HK1090463A1 (en) | 2006-12-22 |
| CN1761984A (en) | 2006-04-19 |
| AR042748A1 (en) | 2005-06-29 |
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