CN101246616B - Advertisement broadcasting real-time monitoring method and monitoring system implementing the same - Google Patents

Advertisement broadcasting real-time monitoring method and monitoring system implementing the same Download PDF

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Publication number
CN101246616B
CN101246616B CN2008100261063A CN200810026106A CN101246616B CN 101246616 B CN101246616 B CN 101246616B CN 2008100261063 A CN2008100261063 A CN 2008100261063A CN 200810026106 A CN200810026106 A CN 200810026106A CN 101246616 B CN101246616 B CN 101246616B
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advertisement
video
commodity
playing
client
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CN101246616A (en
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林喆
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Abstract

The present invention provides an advertising player real-time regulating method, the method establishes a relationship between the goods information and the client appointed playing advertisement according to the goods sold in marketplace or supermarket, playing repeatly the advertisement in the playing video base list in the idle time when client does not purchase the product; reading the information of product when client closes an account, when the information of product is corresponding to a certain advertisement in the video base playing list, stopping video base playing list, first playing the corresponding advertisement; when the information of goods is not accordance with ads playing in the list, continuously playing ads in the video playing list. The regulation method of the invention is that the client buying same goods or relative goods as audiences, these ad playing mode having stronger pertinence greatly improves audience rating of the ad play and acceptance of the public. The invention also provides a regulating system for achieving above method, including a charging machine host, a goods information reader and an ad player.

Description

A kind of advertisement broadcasting real-time monitoring method and realize the regulator control system of this method
Technical field
The present invention relates to a kind of control method of video playback, relate in particular to a kind of control method that is applicable to that market, supermarket video ads are play, more specifically relate to a kind of method that can carry out real-time monitoring according to the information of commodity that the client buys to ad playing.The invention still further relates to the regulator control system of realizing this regulate and control method.
Background technology
Current business community advertisement is ubiquitous, and four media giant----broadcasting, TV, newpapers and periodicals and internet are the most frequently used carriers of advertisement.Video ads becomes the advertisement existence form of with strongest influence power, main flow with the integrated effect of its, light, shadow.Along with popularizing of video ads, the operator in the producer of commodity, supermarket, market carries out sales promotion for the commodity that it is produced, manages, always in the market or a certain place in supermarket, the advertisement of adopting video play device to play some commodity is in the hope of guide consumption person's purchase.Because the broadcast of these advertisements generally is to store the set order rolling broadcast of stored advertisement in the card according to ad data, the degree that these advertisements are paid close attention to is generally lower.Under the environment that current advertisement is covered the sky and the earth, is seen everywhere, as the consumer, if see be and the own advertisement that has nothing to do, notice is difficult to be attracted, the advertisement that this rolling is play is a floating smoke and passing clouds for consumers, can't stay deep impression to the consumer.The advertiser is based on client and watches the prerequisite of advertisement and advertising effect to playing mechanism's payment ad playing expense, if the audience rating of advertisement rate is not high, advertising results are bad, and the enthusiasm that the advertiser participates in ad playing is just not high.How to make the broadcast of advertisement have strong specific aim, the advertisement that makes the consumer initiatively watch and to accept to be play, making the broadcast of advertisement receive desirable effect, is that advertiser and ad playing mechanism wish the problem that solves for a long time, also is that the inventor endeavours the problem studied always.
Summary of the invention
The objective of the invention is to overcome the deficiency of above existence and provide a kind of and can carry out the method for real-time monitoring, the advertisement that this method can go out dependent merchandise at the purchase crowd real-time play of particular commodity to the broadcast of advertisement according to the information of commodity that the client buys.
Another object of the present invention provides a kind of system that can carry out real-time monitoring according to the information of commodity that the client buys to the broadcast of advertisement.
For achieving the above object, advertisement broadcasting real-time monitoring method of the present invention comprises: the advertising information editor that the client is arranged to play is stored in the ad data storage card, form the playlist of video library, according to the commodity of market or supermarket sale, set up the corresponding relation of advertisement in merchandise news and the video library playlist; Do not buy the free time section of commodity, the advertisement in the playlist of video rolling displaying video storehouse client; When the purchase of customer commodity are checked out, read the information of commodity, when the information of commodity is corresponding with a certain advertisement in the video library playlist, end the advertisement in the playlist of displaying video storehouse, preferentially play this correspondence advertisement; When the information of commodity and the advertisement in the video library playlist not at once, continue the advertisement in the playlist of displaying video storehouse; Check out for same client, if identical advertisement in the corresponding video library playlist of the merchandise news that reads, this corresponding advertisement is only play once; Check out for different clients, if the merchandise news that current client buys is corresponding with a certain advertisement in the video library playlist, all advertisements of not playing of corresponding last purchase of customer commodity stop to play.
In the said method, when same client has bought a plurality of commodity, and different advertisement in the corresponding video library playlist of different commodity, corresponding corresponding advertisement will be by before reading in earlier, after series arrangement after reading in play one by one.
In the said method, when all ad playing of the last purchase of customer commodity of correspondence finish, the next bit client does not begin to check out as yet, and video continues the advertisement in the playlist of displaying video storehouse.
For the advertisement that prevents each free time section broadcast all begins to play from article one advertisement of video library playlist, in the said method, the playing sequence of advertisement is controlled by vernier in the video library playlist, advertisement owing to the broadcast of preferential advertisement is ended to play is the advertisement that next idle period begins to play.
In the said method, when client checks out, remove the content of display ads on the video, go back the Transaction Information of display of commodity.
In the said method, the broadcasting time of the corresponding advertisement of playing according to the merchandise news that reads is added up, allowed the number of times play, then stop the broadcast of this correspondence advertisement if this broadcasting time has exceeded.
Ad playing real-time control method of the present invention has following advantage:
1, when client checks out, the advertisement identical or relevant with the commodity of purchase of customer appears on the display screen immediately, not only be easy to attract client's notice, and can strengthen the interest that client watches this advertisement greatly, thereby the audience ratings of raising ad playing and the public are to the acceptance of this advertisement.
2, the client that will buy identical goods or dependent merchandise is as the audient, and this have an ad playing pattern more targetedly, can play good sales promotion function to the sale of commodity, also can stimulate the advertiser to participate in the enthusiasm of ad playing.
3, advertisement is that potential purchaser towards commodity multicasts and puts, and can improve the result of broadcast of advertisement greatly, reaches the effect of getting twice the result with half the effort.
The present invention also provides a kind of regulator control system of realizing above-mentioned advertisement broadcasting real-time monitoring method, and this system comprises cashing machine main frame, merchandise news reader and advertisement play back device; Above-mentioned advertisement play back device comprises that display screen, ad data read broadcast unit, video data storage element, microprocessor and merchandise news input interface; After described merchandise news reader read merchandise news, the one tunnel flowed to described cashing machine main frame, and the merchandise news input interface of advertisement play back device of leading up to flows to microprocessor; Ad data reads broadcast unit and is connected and is controlled by microprocessor with microprocessor, and ad data reads broadcast unit according to the advertisement in the instruction reading video data storage element of microprocessor, plays by display screen; Microprocessor carries out relevant treatment by follow procedure:
Do not roll and read advertisement in the playing video data storage element when the merchandise news input interface has information when input, indication ad data to read broadcast unit; When the merchandise news input interface has the information input, if corresponding advertisement is arranged in the video data storage element, corresponding advertisement is generated reservation displaying video chained list, and the indication ad data reads broadcast unit and ends in progress advertisement, preferentially reads and broadcasts corresponding advertisement; If reading broadcast unit, the not advertisement corresponding with it in the video data storage element, indication ad data continue to read advertisement in the playing video data storage element; When the information time for reading of last commodity and next part commodity in a setting, if the corresponding advertisement that reservation is play according to merchandise news has been present in reservation displaying video chained list or in current broadcast, microprocessor no longer will be preengage the corresponding advertisement of playing and send in the reservation displaying video chained list; When the information time for reading of last commodity and next part commodity exceeds a setting, and the information of next part commodity is corresponding with the advertisement in the video data storage element, microprocessor is deleted all advertisements in the former reservation displaying video chained list, generates new reservation displaying video chained list.
In the said system, when the information time for reading of last commodity and next part commodity in a setting, if different commodity have a plurality of different corresponding advertisements in the video library data storage element, microprocessor with corresponding corresponding advertisement in the video data storage element by before reading in earlier, after order after reading in enter reservation displaying video chained list, the indication ad data reads broadcast unit and reads broadcast one by one.
In the said system, all advertisements finish in reservation displaying video chained list, still do not have the merchandise news input, and microprocessor indication ad data reads broadcast unit and continues to read advertisement in the playing video data storage element.
In the said system, the playing sequence that reads of advertisement is controlled by vernier in the video data storage element, and ended the advertisement of broadcast last time, for beginning to read the advertisement of broadcast next time.
In the said system, advertisement play back device also is provided with client's Transaction Information input interface, ad data reads broadcast unit and is provided with the video character laminating module, client's Transaction Information input interface is connected to the video character laminating module, and the cashing machine main frame connects client's Transaction Information input interface.
In the said system, ad data reads broadcast unit and is provided with broadcast statistics storehouse, broadcasting time to the corresponding advertisement of playing according to the merchandise news that reads is added up, if this broadcasting time has exceeded the number of times that allows broadcast, microprocessor indication ad data reads the broadcast of reading that broadcast unit stops this advertisement.
Advertisement broadcasting real-time monitoring of the present invention system has following advantage:
1, the structure and the built-in system of original cashing machine main frame in the supermarket, market need not be changed by advertisement broadcasting real-time monitoring of the present invention system, are convenient to very much repacking, the upgrading of the existing cashing machine in supermarket, market.
2, advertisement broadcasting real-time monitoring of the present invention system, the program that the opportunity and the cash register of ad playing are checked out combines, and makes advertisement reach beyond thought effect.
3, the present invention makes full use of the existing intrinsic resource of cashing machine in supermarket, market, need not merchandise news reader, commodity code system be set specially for newly-increased function, can also on the basis of commodity code system, set up the promotion item categorizing system easily, make the easy to do realization of advertisement broadcasting real-time monitoring, demonstrate fully creativeness of the present invention.
Description of drawings
Fig. 1 is the process flow diagram of purchase of customer commodity advertisement broadcasting real-time monitoring method when checking out.
Fig. 2 is the process flow diagram of a plurality of commodity of same purchase of customer advertisement broadcasting real-time monitoring method when checking out.
Fig. 3 is the process flow diagram of different clients advertisement broadcasting real-time monitoring method when checking out.
Fig. 4 is the block scheme of advertisement broadcasting real-time monitoring system function module of the present invention.
Fig. 5 is that the commodity bar code input obtains the process flow diagram that the video playback regulator control system is handled.
Fig. 6 is the process flow diagram that the video display process regulator control system is handled.
Embodiment
Below in conjunction with accompanying drawing to the real-time monitoring method of ad playing of the present invention and realize that the regulator control system of this method is described in detail.
The present invention is considered as the advertisement of video library playlist with the free time section advertisement of being play, and will be considered as according to the advertisement that the reservation of commodity scanning information is play preengaging the advertisement of playing chained list, and in progress advertisement is considered as the advertisement of current broadcast chained list.
Advertisement broadcasting real-time monitoring method of the present invention is as follows:
As shown in Figure 1, in step 100, each Commdity advertisement data that the client provides is compiled advertisement video data storage card, and place the video data storage element; In step 110, the type of merchandize of selling in the type of every advertisement and market or the supermarket is formed corresponding relation; In step 120, in the free time section that client does not check out, ad data reads the advertisement in the playlist of broadcast unit rolling displaying video storehouse; In step 130, when the desirable commodity of client's select are checked out, the scanner of cashing machine scans the commodity of purchase of customer one by one, a certain advertisement is at once in type of merchandize that scans and video library playlist, corresponding advertisement enters reservation and plays chained list, ad data reads broadcast unit and ends in progress advertisement immediately, preferentially read and play this corresponding advertisement, when the type of merchandize that scans not with the video library playlist in advertisement at once, ad data reads broadcast unit and continues advertisement in the playlist of displaying video storehouse.
As shown in Figure 2, for same purchase of customer many commodity, in step 200, if the type of merchandize that scanner continues to scan not with the video library playlist in advertisement at once, when the ad playing in reservation broadcast chained list finished, ad data read broadcast unit and continues to play suspended advertisement in the above-mentioned video library playlist; In step 210, if other advertisements in type of merchandize that scanner continues to scan and the advertisement storage card are at once, by the principle that scans broadcast earlier earlier corresponding advertisement is arranged in reservation and plays in the chained list, the wait ad data reads broadcast unit and reads broadcast one by one; In step 220,, then should the correspondence advertisement no longer enter in the reservation broadcast chained list if the existing advertisement corresponding with it of the commodity that scanner continues to scan play or play in the chained list in reservation.
As shown in Figure 3, check out for different clients, how to judge that two commodity are the clients that belong to different, method of the present invention is to exceed an official hour value sweep time of two commodity of regulation, promptly is considered as two commodity and adheres to different clients separately.When second client checks out, also be the time of current items scanning and the time interval of commodity scanning last time to exceed an official hour value, and in the reproduction time section of this client's check-out time purchase of customer Commdity advertisement on correspondence, in step 300, if the merchandise news that scans not with the video library playlist in advertisement at once, ad data reads broadcast unit and continues to play a corresponding last advertisement that the purchase of customer commodity do not finish as yet; In step 310, advertisement in merchandise news that scans and video library playlist is at once, the advertisement that a corresponding last client in the chained list is play in reservation will be eliminated, again chained list is play in corresponding second client's of layout reservation, in the step 320, after finishing, current ad playing reads the advertisement of playing corresponding second client; When if second client checks out, the advertisement that a corresponding last client's reservation is play in the chained list finishes, in step 320, if the merchandise news that scans not with the video library playlist in advertisement at once, ad data reads the advertisement in the broadcast unit continuation broadcast video library playlist, in step 330, if merchandise news that scans and the advertisement in the video library playlist are at once, ad data reads broadcast unit and ends in progress advertisement immediately, preferentially reads and plays this corresponding advertisement.
The present invention will be defined as effective advertisement according to the advertisement that the commodity scanning information is play, and the advertisement of section broadcast is defined as invalid advertisement with free time.Broadcasting time to effective advertisement is added up, if exceed the broadcasting time of advertiser's reservation, will stop the broadcast of this advertisement.
As shown in Figure 4, advertisement broadcasting real-time monitoring of the present invention system, comprise cashing machine main frame 1, commodity bar code scanner 2 and advertisement play back device 3, advertisement play back device is provided with microprocessor 4, ad data reads broadcast unit 5, video data storage element 6, commodity bar code input interface 7, client's Transaction Information input interface 8, liquid crystal display 9, loudspeaker 10; Ad data reads broadcast unit and comprises ad data read module 51, advertisement video data decoder module 52, video character laminating module 53, liquid crystal display driver module 54, advertisement voice data decoder module 55; Client's Transaction Information input interface 8 is connected to video character laminating module 53, and commodity bar code input interface 7 is connected with microprocessor 4, and ad data read module 51 is connected and is controlled by microprocessor with microprocessor 4; Commodity bar code scanner 2 is connected to commodity bar code input interface 7, and cashing machine main frame 1 is connected with client's Transaction Information input interface 8.Microprocessor 4 is according to the range of goods information of commodity bar code input interface 7 inputs, and instruction ad data read module 51 preferentially reads and export the video data and the voice data of respective type advertisement; Advertisement video data decoder module 52 is connected to liquid crystal display driver module 54 by video character laminating module 53, and liquid crystal display driver module 54 connects liquid crystal display 9, and advertisement voice data decoder module 55 is connected to loudspeaker 10.
The present invention is described further below in conjunction with the treatment scheme of microprocessor, as shown in Figure 5, step 400 is with the microprocessor data initialization, setting and reading the bar code time last time is current time T1=Now, step 402 is handled busy sign with process and is put 0, the commodity bar code of representing do not have client to check out or scanning does not have corresponding with the advertisement in the video library playlist, step 404 has judged whether that bar code is read into, not, then forward step 402 to, be, then enter step 406, process is handled busy sign put 1, step 408 is set this, and to read the bar code time be current time T2=Now, step 410 judges whether the bar code of input is corresponding with advertisement in the video library playlist, be, then enter step 412, bar code information is converted to the video that will play to be connected, not, then enter step 422, to read the bar code time set last time and read bar code time T 1=T2 for this, is step 414 judged this and was read the time interval of bar code last time greater than setting? be to judge that then the bar code that reads belongs to two clients, empty reservation displaying video chained list LB1, not, then do not enter step 416, does that judges current broadcast belong to the free time video? be, then end the video of current broadcast, not, then enter step 418, judge whether to be present in current broadcast and reservation displaying video chained list LB1? be, then enter step 422, not, then enter step 420, video is connected add reservation displaying video chained list LB1 end to.
As shown in Figure 6, step 500 is with data initialization, idle advertisement vernier SPID=1, step 502, judged whether that video is in broadcast? be, then proceed to judge, not, then enter step 504, is the deterministic process sign put busy? be, then get back to step 502, not, then enter step 506, do you judge that reservation displaying video chained list LB1 is empty? be, the bar code of representing do not have bar code to be read this moment or reading is not corresponding, then enters step 518, and the video that promptly obtains idle advertisement vernier SPID correspondence from video library SP1 connects PlayLink, not, then enter step 508, first video among the video chained list LB1 to be played is connected assignment give PlayLink, the first video that step 510 will be preengage among the displaying video chained list LB1 connects deletion, step 512, is whether total broadcasting time of the video that judgement will be play surpasses set? be, then get back to step 502, not, then enter step 514, promptly add up the total broadcasting time of video+1 that will soon play among the TJ1 of storehouse in broadcast, step 516 is play the PlayLink video and is connected corresponding video content and demonstration picture concerned.Section at one's leisure, step 520 displaying video connects the video content of PlayLink correspondence and shows picture concerned, step 522 is provided with idle advertisement vernier SPID=SPID+1, step 524, judging whether idle advertisement vernier exceeds the video library sum, is then to get back to step 500,, then do not enter step 502.
Lift a specific embodiment below the present invention is done further explanation: suppose that the advertisement that the client arranges to play has ten, have wherein that Coca-Cola, Chef Kang, peace are stepped on, Jin Longyu ... wait advertisement; Categorizing system according to commodity in market or the supermarket, the commodity bar code that will belong to beverage forms corresponding with the advertisement of Coca-Cola, it is corresponding that the commodity bar code that will belong to instant noodles and the advertisement of Chef Kang form, and the commodity bar code that will belong to sport footwear forms corresponding with the advertisement that peace is stepped on ...; Video data, voice data and the grouped data of above-mentioned advertisement are stored in the advertisement storage card, this is placed in the video data storage element of advertisement play back device.In the free time section that client does not check out, ad data reads the broadcast unit rolling and plays the advertisement that the client arranges to play; When client checked out, the commodity bar code scanner was carried the commodity bar code information that scanning obtains respectively to cashing machine main frame and microprocessor (CPU); The main frame processing of checking out of collecting money, this part is identical with traditional cashing machine, and client's Transaction Information (as price) is transported to client's Transaction Information input interface, client's Transaction Information input interface is transported to the video character laminating module with this caption information, shows the price of these commodity in ad playing; If this moment, video was play the advertisement of Chef Kang, and scanner scanning to commodity bar code to store in the card advertisement not corresponding with advertisement, ad data reads the advertisement that broadcast unit continues to play Chef Kang; If scanner scanning is to the bar code of beverage, then ad data reads the broadcast that broadcast unit is ended Chef Kang's advertisement immediately, preferentially reads the advertisement of broadcasting Coca-Cola; If this moment, client also bought sport footwear, promptly scanner scanning is then pacified the advertisement of stepping on and will be arranged in the reservation displaying video chained list to the bar code of sport footwear, waits Coca-Cola advertisement to finish the back and broadcasts; If it is not corresponding with advertisement in the advertisement storage card that this client does not buy the bar code of other commodity or other commodity, when not having second client to check out again, then ad data reads broadcast unit and steps on the follow-up continued broadcasting of advertisement and put Chef Kang's advertisement of stating termination finishing peace.
If the time interval of commodity and next part commodity exceeds the value (such as 20 seconds) of a regulation on the scanner scanning, being considered as second client checks out, this moment, video was play Coca-Cola advertisement of a corresponding last client, if scanner scanning to commodity bar code not corresponding with the advertisement that advertisement stores in the card, then ad data reads broadcast unit and continues to play the peace that Coca-Cola advertisement and reservation play and step on advertisement; If scanner scanning is to the bar code of instant noodles, then ad data reads broadcast unit and no longer broadcast the advertisement that peace is stepped on after finishing Coca-Cola advertisement, but directly broadcasts the advertisement of Chef Kang.
In addition, if it is 30 times that Coca-Cola pays effective broadcasting time that ad playing client's expense only allows this advertisement, effective broadcasting time of Coca-Cola has reached 30 times in playing the statistics storehouse, even scanner scans the commodity that belong to beverage once more, when shopper checkout, advertisement play back device is also no longer play the advertisement of Coca-Cola.
More than be specifying of the real-time monitoring method of ad playing of the present invention and an embodiment of regulator control system who realizes this method; but this embodiment is not in order to restriction protection scope of the present invention; all equivalences that does not break away from technical solution of the present invention are implemented or change, all should be included in the scope of the present invention.

Claims (12)

1. advertisement broadcasting real-time monitoring method, this method comprises: the advertising information editor that the client is arranged to play is stored in the ad data storage card, form the playlist of video library,, set up the corresponding relation of advertisement in merchandise news and the video library playlist according to the commodity of market or supermarket sale; Do not buy the free time section of commodity, the advertisement in the playlist of video rolling displaying video storehouse client; When the purchase of customer commodity are checked out, read the information of commodity, when the information of commodity is corresponding with a certain advertisement in the video library playlist, end the advertisement in the playlist of displaying video storehouse, preferentially play this correspondence advertisement; When the information of commodity and the advertisement in the video library playlist not at once, continue the advertisement in the playlist of displaying video storehouse; Check out for same client, if identical advertisement in the corresponding video library playlist of the merchandise news that reads, this corresponding advertisement is only play once; Check out for different clients, if the merchandise news that current client buys is corresponding with a certain advertisement in the video library playlist, all advertisements of not playing of corresponding last purchase of customer commodity stop to play.
2. advertisement broadcasting real-time monitoring method according to claim 1, it is characterized in that: when same client has bought a plurality of commodity, and different advertisement in the corresponding video library playlist of different commodity, corresponding corresponding advertisement will be by before reading in earlier, after series arrangement after reading in play one by one.
3. advertisement broadcasting real-time monitoring method according to claim 2 is characterized in that: when all ad playing of the last purchase of customer commodity of correspondence finish, the next bit client does not begin to check out as yet, and video continues the advertisement in the playlist of displaying video storehouse.
4. according to claim 1,2 or 3 described advertisement broadcasting real-time monitoring methods, it is characterized in that: the advertisement of ending to play owing to the broadcast of preferential advertisement in the video library playlist is the advertisement that next idle period begins to play.
5. according to claim 1,2 or 3 described advertisement broadcasting real-time monitoring methods, it is characterized in that: when the purchase of customer commodity are checked out, remove the content of display ads on the video, go back the Transaction Information of display of commodity.
6. according to claim 1,2 or 3 described advertisement broadcasting real-time monitoring methods, it is characterized in that: the broadcasting time to the corresponding advertisement of playing according to the merchandise news that reads is added up, if this broadcasting time has exceeded the number of times that allows broadcast, then stop the broadcast of this correspondence advertisement.
7. advertisement broadcasting real-time monitoring system, this system comprises cashing machine main frame, merchandise news reader and advertisement play back device; It is characterized in that: described advertisement play back device comprises that display screen, ad data read broadcast unit, video data storage element, microprocessor and merchandise news input interface; After described merchandise news reader read merchandise news, the one tunnel flowed to described cashing machine, and the merchandise news input interface of advertisement play back device of leading up to flows to microprocessor; Ad data reads broadcast unit and is connected and is controlled by microprocessor with microprocessor, and ad data reads broadcast unit according to the advertisement in the instruction reading video data storage element of microprocessor, plays by display screen; Microprocessor carries out relevant treatment by follow procedure: do not roll and read advertisement in the playing video data storage element when the merchandise news input interface has information when input, indication ad data to read broadcast unit; When the merchandise news input interface has the information input, if corresponding advertisement is arranged in the video data storage element, corresponding advertisement is generated reservation displaying video chained list, and the indication ad data reads broadcast unit and ends in progress advertisement, preferentially reads and broadcasts corresponding advertisement; If there is not corresponding advertisement in the video data storage element, the indication ad data reads broadcast unit and continues to read advertisement in the playing video data storage element; When the information time for reading of last commodity and next part commodity in a setting, if the corresponding advertisement that reservation is play according to merchandise news has been present in reservation displaying video chained list or in current broadcast, microprocessor no longer will be preengage the corresponding advertisement of playing and send in the reservation displaying video chained list; When the information time for reading of last commodity and next part commodity exceeds a setting, and the information of next part commodity is corresponding with the advertisement in the video data storage element, microprocessor is deleted all advertisements in the former reservation displaying video chained list, generates new reservation displaying video chained list.
8. advertisement broadcasting real-time monitoring according to claim 7 system, it is characterized in that: when the information time for reading of last commodity and next part commodity in a setting, if the merchandise news that reads has a plurality of different corresponding advertisements in the video library data storage element, microprocessor with corresponding corresponding advertisement in the video data storage element by before reading in earlier, after order after reading in enter reservation displaying video chained list, the indication ad data reads broadcast unit and reads broadcast one by one.
9. advertisement broadcasting real-time monitoring according to claim 8 system, it is characterized in that: all advertisements finish in reservation displaying video chained list, still do not have merchandise news input, microprocessor indication ad data reads broadcast unit and continues to read advertisement in the playing video data storage element.
10. according to claim 7,8 or 9 described advertisement broadcasting real-time monitoring systems, it is characterized in that: the playing sequence that reads of advertisement is controlled by vernier in the described video data storage element, ends the advertisement of playing last time, for beginning to read the advertisement of broadcast next time.
11. according to claim 7,8 or 9 described advertisement broadcasting real-time monitoring systems, it is characterized in that: described advertisement play back device also is provided with client's Transaction Information input interface, described ad data reads broadcast unit and is provided with the video character laminating module, client's Transaction Information input interface is connected to the video character laminating module, and the cashing machine main frame connects client's Transaction Information input interface.
12. according to claim 7,8 or 9 described advertisement broadcasting real-time monitoring systems, it is characterized in that: described ad data reads broadcast unit and is provided with broadcast statistics storehouse, broadcasting time to the corresponding advertisement of playing according to the merchandise news that reads is added up, if this broadcasting time has exceeded the number of times that allows broadcast, microprocessor indication ad data reads the broadcast of reading that broadcast unit stops this advertisement.
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