CN101558591A - 内容管理系统 - Google Patents

内容管理系统 Download PDF

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CN101558591A
CN101558591A CNA2007800464606A CN200780046460A CN101558591A CN 101558591 A CN101558591 A CN 101558591A CN A2007800464606 A CNA2007800464606 A CN A2007800464606A CN 200780046460 A CN200780046460 A CN 200780046460A CN 101558591 A CN101558591 A CN 101558591A
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CN101558591B (zh
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F·沙塔尼奥尔
赵建良
陈瑞
M·古德
苏怡宁
F·韦德
刘铮
D·金
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Abstract

内容权利所有者将数字内容提供给托管站点用作参考内容。内容所有者指定用于每个数字内容项的策略，指示在内容所有者之外人上传时在站点上可以如何使用该内容。标识模块比较上传的内容与参考内容。如果内容与参考内容匹配，则将用于该参考内容的指定策略应用于上传的内容。由内容提供者提供的策略选项包括跟踪内容以观察如何查看它、防止在站点上分发内容、以及允许在收入分享环境中显示内容。在一个实施例中，如果标识模块将上传的内容与参考项匹配、但是该匹配没有充分高的置信水平，则将提议的匹配排队以供内容所有者审查。

Description

内容管理系统
相关申请的交叉引用
本申请要求于2007年9月25日提交的美国临时申请60/975,158和于2006年11月3日提交的美国临时申请60/856,501的优先权。两个申请均通过引用而整体并入本文。
技术领域
本发明的实施例主要地涉及在线内容的管理。具体而言，本发明涉及将上传的数字内容与参考内容匹配并且根据内容所有者的策略使上传的内容可为其他方所用。
背景技术
允许用户上传多媒体内容以供大众查看的网站的增加已经随之带来诸多挑战，这些挑战不仅仅是如何检测和操纵其他实体具有权利的上传内容。
根据美国和多个其它国家的版权法，单个作品可以有多个版权拥有者，并且各种实体可以拥有关于内容的其它权利。例如，各种实体具有歌曲权利——作者、发行者和音乐标签仅为可以具有不同权利的多个不同实体中的一些实体，并且每个实体可以有权控制对它们的作品的使用和/或根据特定国家有效力的各种特许权使用费(royalty)方案来接收特许权使用费付费。视频具有另外一层复杂性，例如包括与随着视频一起播放的任何音乐的同步权利。
尽管存在诸如美国作曲家作家与出版商协会(ASCAP)之类的表演艺术著作权保护机构(PRO)在各种版权拥有者的作品在电台或者电视上广播时代表他们收集公开演奏特许权使用费，但是这种类型的收集机制在线环境中不可用；演奏权利也不充分——如上文所言，还必须考虑机械的、原版使用、同步和其它权利。
另外，在可以关于权利拥有者采取适当行动之前必须正确地标识内容。给定用户生成的内容(UGC)的性质，也就是由用户向网站提供的内容的性质，已经证明很难检测受其他方的权利制约的内容。例如，用户可以选择一首受版权约束的商业可用歌曲并且将它与用户本身拥有版权的自制视频组合。例如包括有版权的视频的UGC可以通过与参考视频略有不同(例如通过裁剪或者编辑)来避开检测。
发明内容
本发明使内容权利拥有者能够将数字内容或者诸如指纹之类的数字内容的戳记提供给托管(host)站点用作参考内容。内容所有者或者权利拥有者(下文简称为“内容所有者”)也指定用于每个数字内容项的策略，该策略指示当发现在内容与内容所有者之外人上传的内容之间的匹配时在站点上可以如何使用该内容。
托管站点适合于接收由用户上传到上传服务器的用户生成的内容(UGC)。在一个实施例中，用户另外提供关于上传的内容的信息，如它的标题、上下文、搜索关键字和描述，并且在一个实施例中证明用户具有用以使用数字内容的适当权限。在一个实施例中，用户在站点上具有账户并且在上传数字内容之前需要登录。
在一个实施例中，一旦UGC已经被上传，则上传的UGC从各种可能格式代码转换成一种共同文件类型。接着，标识模块比较上传的UGC与参考数据库中的数据。参考数据库中的数据可以已经由内容所有者提供，或者可以已经由托管站点收集，或者从另一方来获得，或者通过这些或其它方法的组合来获得。如果上传的UGC与参考数据库中的内容不匹配，则使它在受托管站点设定的任何其它内容规则制约的情况下可由站点的其它用户下载或者进行流传输。然而，如果在上传的内容与参考数据库中的内容之间存在匹配，则策略引擎取回用于该参考内容的指定策略以确定应当怎样操纵上传的UGC。在一个实施例中，由内容所有者提供的策略选项包括跟踪内容以观察如何查看它、防止在站点上分发内容、以及允许在收入分享环境中显示内容。在一个实施例中，如果标识模块将UGC与参考项匹配、但是该匹配不具有充分高的置信水平，则将提议的匹配排队以供内容所有者审查。
内容所有者可以访问托管站点并且查看关于他们的内容的活动。如上所言，在一个实施例中，如果标识引擎已经标识部分匹配或者置信度低的匹配，则内容所有者可以人工地审查UGC并且确定它事实上是否为匹配。此外，内容所有者可以审查已经与参考内容自动匹配的并且已经应用指定策略的项。内容所有者也可以编辑用于个别或者成组参考内容的策略信息。
在一个实施例中，托管站点向内容所有者提供指纹分析软件程序或者接口，该内容所有者使用该程序或者接口创建他们的内容的数字指纹并且将指纹提供回给托管站点。托管站点上的标识模块然后比较UGC的指纹与由内容所有者供应的指纹以确定是否存在匹配。在这一实施例中，内容所有者无需将它的原参考内容的拷贝分发到托管站点。
在一个实施例中，不同策略可以例如根据下载单项参考内容的计算机的地理位置来与单个参考内容项关联。类似地，不同策略可以例如根据查看者或上传者的身份、查看或者上传平台或者对内容上传或查看的站点的域来与单个内容项关联。
附图说明
图1是根据本发明一个实施例的用于提供内容权利管理的系统的图示。
图2是图示了根据本发明一个实施例的用于提供内容权利管理的方法的流程图。
图3图示了根据本发明一个实施例的用于将参考内容提供给内容权利管理系统的用户界面。
图4图示了根据本发明一个实施例的用于收入分享使用的框图。
图5是根据本发明一个实施例的用于内容所有者进行内容搜索的用户界面的屏幕截图。
图6是根据本发明一个实施例的用于为第三方提供内容权利管理和标识服务的系统的图示。
图7-10图示了由内容所有者用来审查内容和要求保护内容的用户界面的例子。
附图仅出于说明的目的而描绘本发明的优选实施例。本领域技术人员根据以下讨论将容易理解可以利用这里说明的结构和方法的备选实施例而不脱离这里描述的本发明的原理。
具体实施方式
图1图示了根据本发明一个实施例的用于提供内容权利管理的系统。系统100包括上传服务器104、上传数据库130、代码转换器106、标识模块116、策略引擎118、发布器120、Web服务器122、内容所有者接口126、参考数据库112、保护要求(claims)数据库128、策略数据库114、报告引擎132和报告数据库134。图1也包括用户计算机102、查看者计算机124和内容所有者计算机108。下文进一步逐一描述上述各内容。
虽然在图1中仅图示了单个上传服务器104和单个Web服务器122以求简洁，但是其中每个都可以实施为多个服务器。其它服务器可以操纵这里未讨论的托管站点的其它方面。也将理解所述对内容上传和下载或者查看并非为了限于经由因特网或者HTTP协议上传或者下载的内容。另外一般而言，在一个实施例中描述为在服务器侧上执行的功能如果适合则也可以在其它实施例中在客户端侧上执行。用户计算机102、内容所有者108和查看者124可以是膝上型计算机、桌上型计算机、移动电话、手持设备、瘦或者胖客户端设备、视频装置或者任何其它适当计算平台的组合。
内容所有者108是如下实体，该实体具备或者控制对特定作品的至少一些权利。内容所有者可以是单个人、一群人或者诸如音乐或者视频制作公司或者工作室、艺术家群体、特许权使用费收集代理等实体。
如上所言，UGC视频可以包括音频、视频、音频和视频的组合或者静止图像。为了易于描述，下文说明的例子假设UGC为视频；本领域技术人员将认识到可以用与这里描述的方式相似的方式接收、标识和加工音频、与视频组合的音频和静止图像。另外，将从系统100接收UGC的用户计算机称为查看者124。在各种实施例中，查看者124可以经由文件下载、通过流发送或者通过通过网络取回媒体内容的任何其它方法来消费UGC内容。
内容所有者接口126使内容所有者108能够向系统100提供包括参考内容和策略信息的内容并且还允许内容所有者审查和要求保护内容。通过内容所有者接口126，系统100从内容所有者108接收参考内容和策略信息并且将接收的信息分别存储于参考数据库112和策略数据库114中。在一个实施例中，为各项参考内容分配标识符，而该标识符另外随着策略信息一起存储于策略数据库114中。在一个实施例中内容所有者接口126包括用户接口和大容量处理。
除了在视频上传时进行内容匹配之外，本发明的一个实施例也支持对已经上传到系统100的“原有”视频的内容匹配。这样的原有视频可以在系统就位之前已经被更新或者可以在上传时尚未匹配、但是将随着附加参考材料的添加而依次地匹配。可以例如通过按照参考数据库重新检验所有上传视频来定期地完成这样的原有视频匹配。在一个实施例中，当用户请求查看或者下载视频时完成这样的检验。
系统100的用户使用用户计算机102将用户生成的内容(UGC)提供给系统100的上传服务器104。在一个实施例中，用户计算机102使用诸如Microsoft Internet Explorer或者Mozilla Firefox之类的Web浏览器访问运行在上传服务器104上的Web服务器。参照图2，上传服务器104从用户计算机102接收202UGC并且在一个实施例中将它存储于上传数据库130中。
代码转换器106将UGC从一个文件类型转换204成另一文件类型以便对用于向查看者124回放的内容加以标准化。这使上传服务器104接受按照各种不同格式提供的UGC，同时仍然能够将标准化的输出提供给查看者124。在一个实施例中，代码转换器106将上传的视频内容进行代码转换，成为Adobe(.flv)Flash文件格式。
标识模块116分析206上传的UGC和代码转换的UGC以确定它是否与参考数据库112中存储的参考内容匹配。如果208发现匹配，则策略引擎118查找210用于标识的参考内容的策略并且另外将匹配记录于保护要求数据库128中以供内容所有者108后续审查。在一个实施例中，指纹对比方法用来比较UGC与参考内容。也可以在各种实施例中使用附加技术，比如水印、MD5编码、面部识别、标志识别和人的视觉检查。例如在美国专利申请序列号11/765,292、11/746,339、60/957,446和60/957,445中描述了用于将上传内容与参考内容匹配的系统和方法，在此分别通过引用这些美国专利申请将其并入。在一个实施例中，在UGC被代码转换之前按照UGC的上传格式来分析UGC。
如果212指定的策略指示应当取走(即从站点去除)内容，则系统100从站点去除214UGC。如果策略没有指定取走策略，则标识216用户的上下文。用户的上下文可以例如包括他的地区、他的域、他使用的设备类型等。不同策略可以相应地由内容所有者108指定应用于每个不同用户上下文。例如，对于特定UGC项，策略可以指定在美国收入分享，但是阻止在英国查看内容。一旦已经标识用户的上下文，则策略引擎118应用218适当策略。
最后，如果标识模决116将UGC与参考内容项匹配，但是置信水平低于指定阈值，则将UGC和建议的匹配参考内容排队220以便内容所有者108人工审查。如果226内容所有者108将内容作为它所有的内容来要求保护，则根据以上描述的适当策略来对待220内容。另一方面，如果内容所有者108没有将内容作为它本身的内容来要求保护，则发布228内容以供查看者124查看而不实施所述策略中的任何策略。在任一情况下，在一个实施例中将UGC或者它的戳记添加到参考数据库112以提高将来标识尝试的准确性。
图7图示了由内容所有者108审查和要求保护内容的用户界面700的例子。在这一例子中，并排显示参考内容和用户上传的内容。内容所有者108可以审查潜在的匹配并且释放、忽略或者保持保护要求。然后用户可以查看下一潜在保护要求以便进行类似处理。在图中，保护要求在诸如30天的预定天数之后过期。在其它实施例中，保护要求不会过期。这里，内容所有者具有针对匹配内容的通用“阻止”策略。在一个实施例中，仅显示用户上传的内容而不是参考内容。
图3图示了内容所有者接口126的用户接口页面300的例子，该页面使内容所有者108能够将参考视频上传到参考数据库112。在所示例子中，一个区域302提供用于内容所有者108指定与参考作品关联的标题、描述和标签的输入。在区域304中，内容所有者108可以指定上传的视频是参考视频、还是旨在用来相对于参考数据库112中已有的视频而被测试的测试视频。如果内容用户108指定上传的视频是参考视频，则它还可以指定策略308，比如轨道、阻止或者收入分享。最后，在框306中指定例如内容所有者的本地计算机上的位置，然后将参考视频上传到系统100。在一个实施例中，内容所有者可以在批处理模式中上传参考视频而不是每个分别上传。在一个实施例中，内容所有者可以在批处理模式中上传视频指纹而不是对每个指纹分别上传。
图4图示了根据本发明一个实施例的提供收入分享的方式。每当在包含应用了收入分享的UGC的页面上出现收入生成事件如广告印象、点进、销售等时(或者对于与具体视频关联的收入生成事件)，将事件的记录添加到报告数据库134。报告引擎132分析报告数据库134中的事件，以针对其中每个事件确定多少数额(如果有)的收入应当分拔给哪些内容所有者。报告引擎132然后将报告提供给诸如系统100的操作者、系统所有者108等之类的相关方，并且收入被相应地分发。
在一个实施例中，Web服务器122也生成数据，该数据包括但不限于查看计数、播放长度等。如果各方之间的协议这样指定，则此信息也可以由报告引擎132用来分拔分享的收入。
例如，如果用户102已经上传属于内容所有者108的内容并且内容所有者具有用于收入分享的该内容策略，则内容所有者108和用户102可以分享来自销售活动的收入。可以用由内容所有者指定的或者由各方协商的任何适当方式完成这一分享，比如按比例来分享、按固定付费来分享、按每次查看的付费来分享等。当存在多个内容所有者时，他们可以一起分享协商的收入。例如在音乐的情况下尤其如此，这是由于高度分割的权利所有者前景所引起的。
作为另一例子，如果用户102已经上传属于内容所有者108的内容并且内容所有者具有用于该收入分享的内容的策略，则内容所有者108和控制其上可查看内容的网站的实体可以分享来自销售活动的收入。可以用由内容所有者指定的或者由各方协商的任何适当方式完成这一分享，比如按比例来分享、按固定付费来分享、按每次查看的付费来分享等。当存在多个内容所有者时，他们可以一起分享协商的收入。例如在音乐的情况下尤其如此，这是由于权利所有者的权利将被高度分割这一前景所引起的。在这样的情形中，这一布置将忽视任何如下可能：上传视频的用户将分享源于视频的收入。
作为另一例子，内容所有者可以具有如下策略，该策略指示他想要“促销”他的内容而不是接收一些或者所有收入流。促销可以例如包括在网站上的希望的布局或者在内容旁边显示附加广告或者内容。例如，促销的视频可以接收在内容附近显示的针对内容拥有者的其它所有权的特殊广告，来作为内容所有者直接接收收入的替代。
图5是根据本发明一个实施例的搜索功能用户界面500的屏幕截图。内容所有者108或者它的代表可以使用用户界面500标识它的内容在托管站点上的例子。注意在站点上可以存在特定内容的多个实例。例如，除了纯音频、纯视频、包括音乐视频的混搭等之外，音乐视频可以还可以发布剪余片(outtake)。
在该例子中，用户界面包括搜索区域510和搜索结果区域520。搜索区域510包括用于输入搜索项(在所示情况下比如“flaminglips”)的区域。一个实施例允许用户在某些域或者元数据域(如作者和标题)内搜索。一旦内容所有者输入搜索项目，他通过选择按钮513来启动搜索。
用户也可以设置高级搜索选项514，这些选项包括但不限于日期范围和最少查看次数。用户也可以按照相关性、日期或者查看次数(按升序或者降序)对结果进行排序，并且进一步将搜索缩小至具体类别。用户在一个实施例中按照保护要求状态来过滤，以从结果中去除所有先前标记的内容或者，或者反之具体地查看先前已经标记的内容。另一过滤器允许内容所有者108滤除先前审查的并且没有作为用户的内容而标记的内容。内容所有者108也可以通过将特定视频的ID输入到文本框515中来搜索该特定视频。
在这一例子中，区域516包括用于保存搜索的两个选项：自动搜索，这意味着将在用户指定的时间或者情形(或者在其它实施例中在预定时间和情形)在将来执行搜索；和/或作为增量搜索，即作为特定搜索的结果及其项的记录。在一个实施例中，自动搜索向内容所有者发送日常邮件，该日常邮件依赖于如何进行它们的限定搜索。增量搜索过滤这些日常邮件以仅示出来自最近的24个小时的结果。
区域530允许用户选择保存的搜索。XML选项允许内容所有者在它们的服务器上在XML文件中限定如UI中所见的所有搜索参数，内容所有者然后可以将参数上传到它们的保存搜索列表。浏览功能允许用户在用户的本地机器上发现用于这一目的的XML文件。这允许内容所有者利用其内容数据库建立搜索列表。
区域520示出了针对内容搜索的搜索结果例子。在该例子中，所得内容具有名称560、持续时间561、标签562、添加日期563、类别564、源566、查看次数568、视频ID 570和关于视频是否可嵌入的指示572。也示出了三个缩略图像574，这些图像图示了标识的视频的不同部分。其它实施例可以包括关于内容的其它类型的数据或者元数据。
对于每条内容，内容所有者108可以在区域576中指示：它希望为自身要求保护内容；它已经审查内容但是没有要求保护该内容；或者它尚未审查内容。如果内容所有者108要求保护内容，则它在区域578中选择策略选项——这里为收入分享、阻止或者仅跟踪。在区域580中，内容所有者108指示它的保护要求应用于内容项的音频、视频还是内容项的这两种组成部分。复选框528还允许内容所有者108指定针对音频的保护要求应当应用于在UGC中发现的该音频的任何实例，而无论它可以与之成对的视频内容如何。
当内容所有者108本身是定位的内容的源时，它也可以在区域584中这样指示，另外还提供关于内容项的元数据。
最后，内容所有者108可以选择链接586以针对不同地区或者国家指定不同参数集。
在一个实施例中，已经由内容所有者108最新要求保护的内容或者内容的戳记继而存储于参考数据库112中，以允许在标识模块116下一次看到内容时对该内容的自动标识。
一些内容所有者108不愿将他们的内容的参考拷贝分发到在其控制以外的域。在一个实施例中，通过允许内容所有者108将参考内容的戳记而不是参考内容本身提供给系统100来解决这一问题。通常，参考内容的戳记是从参考内容导出的数字指纹，但是该数字指纹不能有效地转译回成原参考内容。在这一实施例中，标识模块116使用指纹分析算法从上传的UGC获得指纹并且将它与参考数据库112中存储的指纹做比较。内容所有者108还可以如上文所述将策略信息提供给系统100，不同在于策略信息映射到指纹ID而不是原参考内容。
在一个实施例中，内容所有者108维护它本身的策略数据库114。这使内容所有者108能够更新策略数据而完全不必使用内容所有者接口126或者连接到系统100。内容所有者108在本地进行策略改变，而当系统100检测到匹配时，策略引擎118从内容所有者108而不是系统100本地的策略数据库实时取回适当策略。
在一个实施例中，内容所有者108将内容数据的参考指纹随同关联URL一起供应给系统100。当UGC指纹与参考指纹匹配时，UGC和URL被转发到内容所有者108以供审查。供应的URL是可为内容所有者108而不是系统100所用的URL并且引用由指纹标识的参考内容。内容所有者108因此可以进行比较以确定UGC是否包含参考内容而无需使参考内容对于系统100可用。在一个备选实施例中，仅当自动识别缺乏阈值置信水平时才进行人工标识过程。
在一个实施例中，标识上传的UGC以确定它是否与参考内容匹配可能需要一些时间，该时间根据上传内容的速率和容量而定的以及可用处理能力。因而，UGC可以与标识引擎116并行地发送到发布器120以便在Web服务器122上发布。一旦标识引擎116完成匹配过程，如果没有发现匹配则允许发布的内容保持就位，或者如果发现匹配则将适当策略应用于内容。在其它实施例中，在内容的状态已被确定之前该内容不被发布到站点。
当从国际观点考虑权利时添加一个附加方面。对于特定作品，一个国家中的权利拥有者可以是与另一国家中的权利拥有者完全不同的实体。这可能导致冲突，例如如果美国的权利拥有者设置收入分享策略而加拿大的权利拥有者设置取走策略时。在该实例中，系统发布UGC并且在使内容服务于在美国的账户拥有者时实现收入分享，而在具有加拿大账户的用户尝试查看它时阻止内容。
在一个实施例中，系统100的操作者可以将它自身的策略以及由内容所有者108设置的策略应用于标识的UGC，或者可以将它自身的策略代替由内容所有者108设置的策略而应用于标识的UGC。例如，系统100的操作者可以确定应当在泰国阻止特定视频并且可以将该策略应用于特定UGC或者UGC集或者所有内容。
在一个实施例中，系统100标识UGC并且将内容与适当策略匹配作为对第三方的服务。例如，参照图6，托管站点604从它的用户602之一接收UGC。托管站点604希望将UGC提供给它的其它用户，但是只有经内容的真正所有者允许才这样做。第三方托管站点604可能没有用以标识内容所有者的资源或者可能由于它本身的原因而希望从另一个源获得标识。第三方托管站点604因此将UGC或者诸如UGC的指纹之类的戳记提供给系统100的第三方接口606。标识模块将UGC或者指纹与参考数据库112中存储的参考内容比较。如果不存在匹配，则第三方接口606向第三方托管站点604报告UGC与系统100已知的任何内容都不匹配。作为备选方案，如果在参考数据库112中发现匹配，则UGC受制于由内容所有者108提供的并且存储于策略数据库114中的策略，或者它是先前已经看到的但是没有受到要求保护的UGC。在前一种情况下，策略引擎查找用于标识的内容的适当策略，而第三方接口606将策略信息返回到第三方托管站点604并且也可以返回诸如内容的规范名称、版权信息等之类的附加元信息。在后一种情况下，第三方接口606向第三方托管站点604通知内容先前已经由系统100看到，但是内容所有者108对于该内容没有做出保护要求。
在一个实施例中，系统100对代表第三方托管站点604进行内容标识进行收费。
在一个实施例中，系统100代表第三方托管站点604执行内容标识功能，但是不提供附随策略信息。在一个备选实施例中，系统100针对给定的内容标识符提供策略信息，但是不执行内容标识。
因而，本发明的实施例有助于保证内容所有者对其作品的更多控制。它也向内容所有者给予新选项，这些选项用于不仅调整谁可以利用他们的内容并且能够以另外的方式(比如与UGC投稿者的收入分享)从他们的内容获得收入。内容所有者另外访问广泛的内容管理工具，并且没有被迫公开原参考内容以便利用内容权利管理。
已经关于有限数目的实施例非常详细地描述了本发明。本领域技术人员将认识到还可以在其它实施例中实现本发明。
在这一书面描述中，部件的特定命名、术语的大写、属性、数据结构或者任何其它编程或者结构方面并非强制性或者实质性的，而实施本发明或者其特征的机制具有不同名称、格式或者协议。另外，可以如所述那样经由硬件和软件的组合或者完全用硬件单元实施系统。在这里描述的各种系统部件之间的特定功能性划分也仅为示例性的而并非强制性的；由单个系统部件执行的功能可以代之以由多个部件执行，而由多个部件执行的功能可以代之以由单个部件执行。例如，可以在多个或者一个模块中提供匹配模块116、策略模块118等的特定功能。
上文描述中的一些部分呈现本发明在信息操作的算法和符号表示方面的特征。这些算法描述和表示是本领域技术人员用来最有效地向本领域其它技术人员传达他们的工作本质的手段。这些操作尽管在功能上或者在逻辑上加以描述，但是被理解为由计算机程序实施。另外，也已经证实有时便于将这些操作布置称为模块或者代码设备而无损于一般性。
然而应当理解，所有这些和相似术语将与适当物理数量关联并且仅为应用于这些数量的便利标记。除非特定指明，否则如根据本讨论来说清楚的是，认识到在说明书全文中利用诸如“选择”或者“计算”或者“确定”等术语的讨论指代计算机系统或者类似电子计算设备的动作和过程，该计算机系统或者类似电子计算设对在计算机系统存储器或者寄存器或者其它这样的信息存储、传输或者显示设备内表示为物理(电子)数量的数据进行操控和变换。
本发明的某些方面包括这里以算法形式描述的过程步骤和指令。应当注意本发明的过程步骤和指令可以用软件、固件或者硬件来实施并且在用软件来实施时可以被下载以驻留于由实时网络操作系统使用的不同平台上并且从这些平台来操作。
本发明也涉及一种用于执行这里的操作的装置。这一装置可以是针对所需目的而专门构造的，或者它可以包括由存储于计算机中的计算机程序有选择地激活或者重新配置的通用计算机。这样的计算机程序可以存储于计算机可读存储介质中，诸如但不限于各自耦合到计算机系统总线的适于存储电子指令的任何类型介质或者任何类型盘，其中盘包括软盘、光盘、CD-ROM、磁光盘、只读存储器(ROM)、随机存取存储器(RAM)、EPROM、EEPROM、磁卡或者光卡、专用集成电路(ASIC)。另外，说明书中所指计算机可以包括单个处理器或者可以是利用多个处理器设计以便提高计算能力的架构。
这里呈现的算法和显示并非与特定计算机或者其它装置固有地有关。各种通用系统也可以与根据这里的教导的程序一起使用，或者可以证实便于构造用以执行所需方法步骤的更专用装置。根据以上描述将清楚用于各种这些系统的所需结构。此外，没有参照任何特定编程语言来描述本发明。应该理解，各种编程语言可以用来实施如这里描述的本发明的教导，并且提供对具体语言的引用是为了公开本发明的实现方式和优选实施例。
最后应当注意，说明书中所用语言是已经主要地出于可读性和启发的目的而选择的并且不是被选择用来界定或者限定本发明的主题内容。因而，本发明的公开内容旨在于说明而不是限制本发明。

Claims (45)

1.一种用于提供数字内容管理的方法，所述方法包括：
检查用户生成的内容项；
标识与所述用户生成的内容项关联的参考内容项；
确定与所述参考内容项关联的使用策略；以及
将所述使用策略应用于所述用户生成的内容项。
2.根据权利要求1所述的方法，其中接收所述用户生成的内容项还包括接收关联元数据。
3.根据权利要求2所述的方法，其中所述关联元数据包括对用户生成的内容的描述。
4.根据权利要求2所述的方法，其中所述关联元数据包括用户生成的内容的标题。
5.根据权利要求2所述的方法，其中所述关联元数据包括至少一个关键字。
6.根据权利要求1所述的方法，其中用户生成的内容包括音频内容。
7.根据权利要求1所述的方法，其中用户生成的内容包括视频内容。
8.根据权利要求1所述的方法，其中用户生成的内容包括音频和视频内容。
9.根据权利要求1所述的方法，其中用户生成的内容包括静止图像。
10.根据权利要求1所述的方法，其中标识所述参考内容项还包括比较用户生成的内容的指纹与参考内容的指纹。
11.根据权利要求1所述的方法，其中标识所述参考内容项还包括比较用户生成的内容中嵌入的水印与所识别出的为参考内容指派的水印。
12.根据权利要求1所述的方法，其中标识所述参考内容项还包括比较用户生成的内容的密码哈希函数与参考内容的哈希。
13.根据权利要求12所述的方法，其中所述哈希函数是MD5哈希。
14.根据权利要求1所述的方法，其中所检查的用户生成的内容是上传内容。
15.根据权利要求1所述的方法，其中所检查的用户生成的内容是原有内容。
16.根据权利要求1所述的方法，还包括将用户生成的内容从第一文件类型进行代码转换从而变为第二文件类型。
17.根据权利要求1所述的方法，其中参考内容由参考内容的所有者提供。
18.根据权利要求1所述的方法，其中接收所述用户生成的内容项还包括：接收用户生成的内容的提供者被用户生成的内容的所有者授权提供用户生成的内容这一证明。
19.根据权利要求1所述的方法，其中参考内容由除了参考内容的所有者之外的实体提供。
20.根据权利要求1所述的方法，其中所述使用策略指定可以查看用户生成的内容。
21.根据权利要求20所述的方法，其中所述使用策略还指定将跟踪对用户生成的内容的查看。
22.根据权利要求1所述的方法，其中所述使用策略指定不可查看用户生成的内容。
23.根据权利要求1所述的方法，其中所述使用策略指定用户生成的内容将被去除。
24.根据权利要求1所述的方法，其中所述使用策略指定将查看用户生成的内容以换取补偿。
25.根据权利要求24所述的方法，其中所述补偿的一部分提供给参考内容的所有者。
26.根据权利要求24所述的方法，其中所述补偿的一部分提供给用户生成的内容的提供者。
27.根据权利要求24所述的方法，其中所述补偿的一部分提供给托管站点，在所述托管站点上托管用户生成的内容以便查看。
28.根据权利要求1所述的方法，其中标识与所述用户生成的内容项关联的参考内容项还包括：
自动地确定所述标识是准确的可能性；
响应于确定的可能性小于阈值可能性，将用户生成的内容的戳记提供给参考内容的所有者；并且
从参考内容的所有者接收关于所述标识是否准确的指示。
29.根据权利要求28所述的方法，其中所述指示表明所述标识是准确的，而将所述使用策略应用于所述用户生成的内容项包括应用与标识的参考内容关联的使用策略。
30.根据权利要求28所述的方法，其中所述指示包括所述标识是不准确的并且包括对与所述用户生成的内容项关联的正确参考内容的指示，而应用所述使用策略包括应用与所述正确参考内容关联的使用策略。
31.根据权利要求1所述的方法，还包括将指示所述标识的报告提供给参考内容的所有者。
32.一种用于提供数字内容管理的内容管理系统，包括：
上传服务器，适合于接收用户生成的内容项；
标识模块，耦合到所述上传服务器，适合于标识与所述用户生成的内容项关联的参考内容项；
策略引擎，耦合到所述标识模块，适合于确定与所述参考内容项关联的使用策略；以及
发布器，耦合到所述策略引擎，适合于将所述使用策略应用于所述用户生成的内容项。
33.根据权利要求32所述的系统，还包括：代码转换器模块，适合于将用户生成的内容从第一文件类型进行代码转换从而变为第二文件类型。
34.根据权利要求32所述的系统，还包括：参考数据库，耦合到所述标识模块，适合于存储参考内容。
35.根据权利要求32所述的系统，还包括：内容所有者接口，耦合到所述标识模块，适合于接收参考内容。
36.根据权利要求32所述的系统，还包括：保护要求数据库，耦合到所述标识模块，适合于存储从内容所有者接收的与所述内容所有者对用户生成的内容项的保护要求关联的指示。
37.根据权利要求32所述的系统，还包括：Web服务器，耦合到所述发布器，适合于将所述用户生成的内容提供给多个用户。
38.根据权利要求32所述的系统，还包括：报告引擎，耦合到所述标识模块，适合于编辑指示对于用户生成的内容应用使用策略的报告。
39.一种用于分享与提供数字内容关联的收入的方法，所述方法包括：
在托管站点从提供者接收用户生成的内容项；
标识与所述用户生成的内容项关联的参考内容项；
与提供用户生成的内容相结合地提供广告内容，所述广告内容的提供得到接收收入；以及
将所述收入的第一部分分发给所述提供者而将所述收入的第二部分分发给所述托管站点。
40.一种用于提供内容使用信息的方法，所述方法包括：
从发送器接收用户生成的内容的戳记；
标识与所接收的戳记关联的参考内容项；
针对所述参考内容项确定用于该内容的使用策略；以及
向所述发送器提供所述使用策略。
41.一种用于向数字内容的权利所有者赋予价值的方法，所述方法包括：
在托管站点从提供者接收用户生成的内容项；
标识与所述用户生成的内容项关联的参考内容项；
确定权利所有者已经指示用于所述参考内容项的促销策略；以及
响应于所述用户生成的内容项被显示，将促销机会提供给所述权利所有者。
42.根据权利要求1所述的方法，所述促销机会在用户生成的内容附近显示所述权利所有者的选择的广告。
43.根据权利要求1所述的方法，其中所述促销机会指示用户生成的内容在所述托管站点上的希望的布局。
44.一种用于提供第三方站点的数字内容管理的内容管理系统，包括：
第三方输入服务器，适合于从第三方站点接收用户生成的内容项的标识；
标识模块，耦合到所述第三方输入服务器，适合于标识与所述用户生成的内容项关联的参考内容项；
策略引擎，耦合到所述标识模块，适合于确定与所述参考内容项关联的使用策略；以及
发布器，耦合到所述策略引擎，适合于将所述使用策略发送到所述第三方网站。
45.根据权利要求44所述的内容管理系统，其中所述发布器也将所述用户生成的内容项的标识发送到所述第三方网站。
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US7707224B2 (en) 2010-04-27
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US20090144325A1 (en) 2009-06-04
US20110289598A1 (en) 2011-11-24

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