CN101587563A - Customer relation management system - Google Patents
Customer relation management system Download PDFInfo
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- CN101587563A CN101587563A CNA2008100249714A CN200810024971A CN101587563A CN 101587563 A CN101587563 A CN 101587563A CN A2008100249714 A CNA2008100249714 A CN A2008100249714A CN 200810024971 A CN200810024971 A CN 200810024971A CN 101587563 A CN101587563 A CN 101587563A
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Abstract
The invention relates to a customer relation management system which comprises two basal components, i.e. client operation software and a database. The customer relation management system is characterized in that a concrete implementing project can be used as a customer relation data carrier, and each implementing project can reflect various kinds of important customer information and a customer internal organizational structure in the project. The invention overcomes the defects of a traditional customer relation management system limited to the management of customer basal data and ignoring customer internal relations, emphasizes the customer internal relations, the customers and corresponding projects, dynamically manages information in real time, such as project decision rights, and the like and better satisfies the needs for commercial communication and public customer relations.
Description
Technical field
The present invention relates to a kind of Customer Relationship Management Services, especially a kind of can be with the concrete enforcement project carrier that is the customer relationship data, can reflect the various important customers information in this project and the Customer Relationship Management Services of client's internal organizational structure at each enforcement project.
Background technology
Customer Relationship Management Services is called for short CRM, and essence is a kind of computer management software, and this kind software can be stored user's customer data, classification, and customer data can conveniently be retrieved.Because the electronic data characteristic of computer software is brought many remarkable facilities to the user, is applied rapidly.
Yet, existing customer's relation management system all is confined to the application aspect managing customer basic document data, and record and each client's communication record information etc., the data of processing are more single, can not reflect clear for the inner organizational affiliation of the client of complexity.More can't record for the relation between client and its relevant enforcement project.
Continuous progress along with society, people are in various communications, especially commercial affairs contacts, simple knowledge the other side name, contact method etc. no longer have been satisfied with, usually wish to understand such as image information, unit situation, product supply and demand, many-sided profound information such as practical matter purpose internal customer relation, and requirement can be upgraded with variation.Obviously, existing Customer Relationship Management Services can not satisfy current people's interchange user demand.
Summary of the invention
The objective of the invention is to: at the deficiency of above prior art existence, propose a kind of can be with the concrete enforcement project carrier that is the customer relationship data, can reflect the various important customers information in this project and the Customer Relationship Management Services of client's internal organizational structure at each enforcement project.Wherein customer data and practical matter purpose master data can individualisms, but can be that carrier carries out association with client basic data also with practical matter purpose master data, reach the fusion of two kinds of data, make the sales force come into plain view, thereby better meet current people's contacts demand the policy-making client of practical matter purpose and its role.
In order to reach above purpose, Customer Relationship Management Services of the present invention contains following assembly:
Client operating software---be used for carrying out mutual software terminal system with client;
Database---be used for the data message that storage system will write down.
More than two assemblies form by following each widgets:
Client operating software is made up of following assembly:
Client end interface---be used for carrying out the mutual of input and output with the user of system;
MDAC---in order to the data of accessing database;
Database consists of the following components:
Repertory---record practical matter purpose basic data wherein has a field be called CropID, record be that the uniqueness ID of customer facility under this project numbers;
Customer facility table---record customer facility essential information;
Client's department table--organizational structure's information of-record client;
Customer data table---record client's basic document;
Client role's table--the key decision client's that-record enforcement project is relevant with it corresponding informance.
The user uses step to be:
Step 1: use client operating software, implement project information for newly-built one, comprise project name, content or the like, client operating software will be called MDAC and the project essential information be saved in the repertory of database;
Step 2: use client operating software, newly-built some customer informations comprise customer name, unit, and department, telephone number or the like, client operating software will be called MDAC and client's essential information be saved in the customer data table of database;
Step 3: use client operating software that newly-built enforcement project is added the decision-making client, the decision-making client can be according to prioritization, as first policymaker, and second policymaker or the like;
Step 4: for each project decision people, can write down more detailed information, as the effect in project, hobby, customer relationship degree or the like.
So, the user can hold the progress degree of each project and the maintenance degree and the degree of depth of customer relationship, thereby more can help carrying out of project in real time according to this project and client's tight association relation.
Embodiment
Embodiment one
Use certain specific SDK (Software Development Kit) exploitation client operating software, use database management tools special-purpose on the market, set up the needed database of system as SqlServer etc., concrete mode is:
Client operating software is made up of following assembly:
Client end interface---be used for carrying out the mutual of input and output with the user of system;
MDAC---in order to the data of accessing database;
Database consists of the following components:
Repertory---record practical matter purpose basic data wherein has a field be called CropID, record be that the uniqueness ID of customer facility under this project numbers;
Customer facility table---record customer facility essential information;
Client's department table--organizational structure's information of-record client;
Customer data table---record client's basic document;
Client role's table--the key decision client's that-record enforcement project is relevant with it corresponding informance.
The user uses step to be:
Step 1: use client operating software, implement project information for newly-built one, comprise project name, content or the like, client operating software will be called MDAC and the project essential information be saved in the repertory of database;
Step 2: use client operating software, newly-built some customer informations comprise customer name, unit, and department, telephone number or the like, client operating software will be called MDAC and client's essential information be saved in the customer data table of database;
Step 3: use client operating software that newly-built enforcement project is added the decision-making client, the decision-making client can be according to prioritization, as first policymaker, and second policymaker or the like;
Step 4: for each project decision people, can write down more detailed information, as the effect in project, hobby, customer relationship degree or the like.
In addition to the implementation, the present invention can also have other embodiments.All employings are equal to the technical scheme of replacement or equivalent transformation formation, all drop on the protection domain of requirement of the present invention.
Claims (2)
1. Customer Relationship Management Services, contain the management of client's basic document, the project data management, functions such as customer relation management, it is characterized in that and to carry out tracing management to the various important key decision client in each enforcement project with the concrete enforcement project carrier that is the customer relationship data.
2. according to the described Customer Relationship Management Services of claim 1, it is characterized in that comprising two assemblies: client operating software and database component.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2008100249714A CN101587563A (en) | 2008-05-23 | 2008-05-23 | Customer relation management system |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2008100249714A CN101587563A (en) | 2008-05-23 | 2008-05-23 | Customer relation management system |
Publications (1)
Publication Number | Publication Date |
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CN101587563A true CN101587563A (en) | 2009-11-25 |
Family
ID=41371801
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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CNA2008100249714A Pending CN101587563A (en) | 2008-05-23 | 2008-05-23 | Customer relation management system |
Country Status (1)
Country | Link |
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CN (1) | CN101587563A (en) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN104239993A (en) * | 2013-06-14 | 2014-12-24 | 苏州广海信息科技有限公司 | Customer relationship management system |
CN104318378A (en) * | 2014-10-22 | 2015-01-28 | 沈阳化工大学 | Small enterprise customer relationship management system |
CN106611319A (en) * | 2015-10-23 | 2017-05-03 | 镇江金软计算机科技有限责任公司 | A shopping mall customer relation management system |
-
2008
- 2008-05-23 CN CNA2008100249714A patent/CN101587563A/en active Pending
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN104239993A (en) * | 2013-06-14 | 2014-12-24 | 苏州广海信息科技有限公司 | Customer relationship management system |
CN104318378A (en) * | 2014-10-22 | 2015-01-28 | 沈阳化工大学 | Small enterprise customer relationship management system |
CN106611319A (en) * | 2015-10-23 | 2017-05-03 | 镇江金软计算机科技有限责任公司 | A shopping mall customer relation management system |
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Legal Events
Date | Code | Title | Description |
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C06 | Publication | ||
PB01 | Publication | ||
C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20091125 |