CN102054256A - Method and device for displaying commodities based on network information - Google Patents

Method and device for displaying commodities based on network information Download PDF

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Publication number
CN102054256A
CN102054256A CN2011100014424A CN201110001442A CN102054256A CN 102054256 A CN102054256 A CN 102054256A CN 2011100014424 A CN2011100014424 A CN 2011100014424A CN 201110001442 A CN201110001442 A CN 201110001442A CN 102054256 A CN102054256 A CN 102054256A
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user
fashion
dimension
classification
network information
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CN2011100014424A
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Chinese (zh)
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刘国柱
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BEIJING YOKA TECHNOLOGY Co Ltd
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BEIJING YOKA TECHNOLOGY Co Ltd
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Priority to CN2011100014424A priority Critical patent/CN102054256A/en
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Abstract

The invention provides a method and a device for displaying commodities based on network information. The network information of a user is acquired through a historical using trace; the historical trace comprises one or more of a registration trace, a login trace and a web page browse trace of the user; the acquired network information of the user is classified according to a fashion dimension to be pre-divided; the fashion dimension comprises categories and styles; and after the user accesses a website, corresponding commodity information is displayed according to the commodity category in the fashion dimension, so that applicable shopping information is provided for the user, the precious time of the user is effectively saved, and the actual requirement of the user is met.

Description

A kind of information Network Based is carried out the method and apparatus that commodity represent
Technical field
The present invention relates to the e-commerce technology field, particularly relate to a kind of information Network Based and carry out the method and apparatus that commodity represent.
Background technology
Along with the arrival of electronic age, people's live and work has obtained quick raising, and simultaneously, the service request that people need is also more and more higher.Networks development and application allow people realize a lot of facilities, as providing a lot of shopping informations by network, but these information all are that dealer (sell goods company or big shop) is by website of oneself or the advertisement of doing at mhkc, blog or other internet channels at present, obviously, these shopping informations are that interests with the dealer are prerequisite, often can not satisfy shopper's demand.
In the existing technology, provide some relevant shopping informations for the user sometimes, as when the user browses soy bean milk making machine, the information that may represent soybean milk cup, nutrition beans or the like for it, though these information seem relevant, popular often information, usually not user's demand, similarly situation is of common occurrence, and this commodity represent the shopping need that service often can not be satisfied the user, causes many worries on the contrary user's shopping.
Therefore, need the urgent technical matters that solves of those skilled in the art to be exactly at present: how can propose a kind of effective commodity with innovating and represent scheme, to solve the puzzlement that exists in the current consumers shopping, for the user provides suitable shopping information, effectively save user's quality time, satisfy more demands of user.
Summary of the invention
Technical matters to be solved by this invention provides a kind of information Network Based and carries out the method and apparatus that commodity represent, and with thinking that the user provides suitable shopping information, effectively saves user's quality time, satisfies more demands of user.
In order to address the above problem, the invention discloses a kind of information Network Based and carry out the method that commodity represent, described method comprises:
Use vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
The user's that obtained the pre-fashion dimension of dividing of network information contrast is sorted out; Described fashion dimension comprises classification and style;
The user represents corresponding merchandise news by its classification in the fashion dimension after entering the website.
Preferably, described method also comprises when the user's who will be obtained the pre-fashion dimension of dividing of network information contrast is sorted out:
According to the concrete time of the network information, give its corresponding weights;
According to the network information and corresponding weights thereof the user is sorted out according to the fashion dimension of pre-division.
Preferably, described user represents corresponding merchandise news by its classification in the fashion dimension after entering the website, comprising:
Classification and style according to user's fashion dimension are obtained Recommendations;
The Recommendations that obtained are set type on the page;
Represent the page info after the composing.
Preferably, described classification comprises skin classification and hair quality classification.
Preferably, described style comprises wear the clothes collocation style and household collocation style.
The present invention has announced that also a kind of information Network Based carries out the device that commodity represent, and described device comprises:
First processing module is used for using vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
Second processing module, the pre-fashion dimension of dividing of network information contrast that is used for the user that will be obtained is sorted out; Described fashion dimension comprises classification and style;
The 3rd processing module is used for representing corresponding merchandise news by its classification in the fashion dimension after the user enters the website.
Preferably, described second processing module comprises:
Weight is given submodule, is used for the concrete time according to the network information, gives its corresponding weights;
Sort out submodule, be used for the user being sorted out according to the fashion dimension of pre-division according to the network information and corresponding weights thereof.
Preferably, described the 3rd processing module comprises:
Obtain submodule, be used for obtaining Recommendations according to the classification and the style of user's fashion dimension;
The composing submodule, the Recommendations that are used for being obtained are set type on the page;
Represent submodule, be used to represent the page info after the composing.
Preferably, described classification comprises skin classification and hair quality classification.
Preferably, described style comprises wear the clothes collocation style and household collocation style.
Compared with prior art, the present invention has the following advantages:
The present invention uses vestige to obtain user's the network information by history; described historical rudiment comprise the user registration, land and the browsing page vestige in one or more; the user's that obtained the pre-fashion dimension of dividing of network information contrast is sorted out; described fashion dimension comprises classification and style; the user represents corresponding merchandise news by its classification in the fashion dimension after entering the website; thereby for the user provides the shopping information that is suitable for; effectively save user's quality time, satisfy user's actual demand.
Description of drawings
Fig. 1 is that the embodiment of the invention one described a kind of information Network Based is carried out the method flow diagram that commodity represent;
Fig. 2 is that the embodiment of the invention two described a kind of information Network Based are carried out the structure drawing of device that commodity represent.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, the present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
Embodiment one:
With reference to Fig. 1, show a kind of information Network Based of the present invention and carry out the method flow diagram that commodity represent, described method specifically comprises:
Step S101 uses vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
The fast development of digital Age also makes Internet technology obtain development at full speed, and day by day extensively with universal, nowadays it has become a part indispensable in people's daily life in application in daily life.In daily life, rapid development of Internet has been brought the information of magnanimity to people, and present embodiment will provide a kind of scheme of effectively utilizing magnanimity information.
In intricate, fast changing now network environment, timing monitoring enterprise web site visit capacity learns that in time visitor's whereabouts have become the important business that a website stands in the breach.By monitoring, can more have at fingertips to the operation and the accessed situation of website, thereby better necessary content update and policy deployment be made in the website the website visiting amount.Usually the website traffic of saying (Traffic) is meant the visit capacity of website, be to be used for describing the number of users of a website of visit and the indexs such as webpage number that the user browsed, the page browsing number, user that statistical indicator commonly used comprises the isolated user number of website, total number of users (containing repeat visitor), web page browsing number, each user user capture number etc. in even residence time of website and each time period.
In the application and management of actual website, usually to carry out record to the number of users of visit and user's whereabouts, also be recording user visit vestige, concrete visit vestige comprises: user's registration, land and browsing page, survey vestige in one or more the network information.Use vestige can get access to user's the network information quickly and easily by these.
More specifically introduce user's the network information, during as certain user capture website, browsed content is the oil-control cosmetic related content; And certain user clearly writes in the survey of website, oneself likes household collocation style of rural area series or the like.
Step S102 sorts out the user's that obtained the pre-fashion dimension of dividing of network information contrast; Described fashion dimension comprises classification and style;
Preferably, described classification comprises skin classification and hair quality classification.
Concrete, have as the skin qualitative classification: Oily, neutral skin, Dry, combination and sensitive etc.
Need to prove that the classification described in the present embodiment can be divided according to different standards, concrete as hair quality is divided into: neutral, dryness and impaired hair quality; Or be divided into and resist hair quality, normal hair quality and slight impaired hair quality etc.
Preferably, described style comprises wear the clothes collocation style and household collocation style.
Concrete, the collocation style is divided into as wearing the clothes: Japanese, Korea Spro's formula, America and Europe, OL travel frequently, nationality, Joker, hippie, gentlewoman, institute, neutrality, cry of surprise Kazakhstan, rural area, punk, Luo Lita, street corner, brief, bohemia or the like.
After getting access to user's the network information by the visit vestige, its fashion dimension according to pre-division is filed, as use in the vestige show that certain user enters this website after, institute's browsed content then is classified as this user Oily skin matter for the related content of control oils cosmetics; Again or use show in the vestige that another user enters this website after, concern mostly be the product of repairing impaired hair quality series, then this user is classified as in the impaired hair quality class.
Preferably, described method also comprises when the user's who will be obtained the pre-fashion dimension of dividing of network information contrast is sorted out:
Step S11 according to the concrete time of the network information, gives its corresponding weights;
Step S12 sorts out the user according to the network information and corresponding weights thereof according to the fashion dimension of pre-division.
Consider the ageing of information, when in practice the pre-fashion dimension of dividing of network information contrast being filed, at first give corresponding weighted value to it according to the concrete time of the network information, concrete as: it is more that a certain user paid close attention to the oil-control cosmetic related content in 2008, but this user in 2009 more was at the skin-protection product of paying close attention to neutral skin matter, then the user is sorted out according to the fashion dimension of pre-division according to the network information and weight thereof, here by new old information being given different weights values, further guarantee the validity and the accuracy of the user network information of obtaining.
Step S103, user represent corresponding merchandise news by its classification in the fashion dimension after entering the website.
After according to the method described above the user being sorted out accordingly, when the user enters the website, will show corresponding merchandise news for this user according to the classification of this user in the fashion dimension in the fashion dimension.
Preferably, described user represents corresponding merchandise news by its classification in the fashion dimension after entering the website, comprising:
Step S21 obtains Recommendations according to the classification and the style of user's fashion dimension;
Step S22 sets type the Recommendations that obtained on the page;
Step S23 represents the page info after the composing.
At first according to fashion dimension grade that the user belonged to, choose the dependent merchandise symmetrical as Recommendations with it, secondly also selected Recommendations are set type on the webpage that the user will enter, can arrange according to priority in concrete the composing, or adjust or the like accordingly according to the attractive in appearance of webpage; Page info after setting type at last represents to the active user.By the method described in the present embodiment, can be faster after the user enters the website more accurate get access to the own merchandise news of being paid close attention to, thereby improve user's efficient of doing shopping, the website is by providing proper merchandise news, for the shopping intelligents have saved the plenty of time, improved the joyful degree of its shopping.
Embodiment two:
With reference to Fig. 2, show a kind of information Network Based of the present invention and carry out the structure drawing of device that commodity represent, described device comprises:
First processing module 201 is used for using vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
Second processing module 202, the pre-fashion dimension of dividing of network information contrast that is used for the user that will be obtained is sorted out; Described fashion dimension comprises classification and style;
Preferably, described second processing module 202 comprises:
Weight is given submodule 2021, is used for the concrete time according to the network information, gives its corresponding weights;
Sort out submodule 2022, be used for the user being sorted out according to the fashion dimension of pre-division according to the network information and corresponding weights thereof.
Preferably, described classification comprises skin classification and hair quality classification.
Preferably, described style comprises wear the clothes collocation style and household collocation style.
The 3rd processing module 203 is used for representing corresponding merchandise news by its classification in the fashion dimension after the user enters the website.
Preferably, described the 3rd processing module 203 comprises:
Obtain submodule 2031, be used for obtaining Recommendations according to the classification and the style of user's fashion dimension;
Composing submodule 2032, the Recommendations that are used for being obtained are set type on the page;
Represent submodule 2033, be used to represent the page info after the composing.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For device embodiment, because it is similar substantially to method embodiment, so description is fairly simple, relevant part gets final product referring to the part explanation of method embodiment.
More than a kind of information Network Based provided by the present invention carried out the method and apparatus that commodity represent be described in detail, used specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.

Claims (10)

1. an information Network Based is carried out the method that commodity represent, and it is characterized in that, described method comprises:
Use vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
The user's that obtained the pre-fashion dimension of dividing of network information contrast is sorted out; Described fashion dimension comprises classification and style;
The user represents corresponding merchandise news by its classification in the fashion dimension after entering the website.
2. method according to claim 1 is characterized in that, described method also comprises when the user's who will be obtained the pre-fashion dimension of dividing of network information contrast is sorted out:
According to the concrete time of the network information, give its corresponding weights;
According to the network information and corresponding weights thereof the user is sorted out according to the fashion dimension of pre-division.
3. method according to claim 1 is characterized in that, described user represents corresponding merchandise news by its classification in the fashion dimension after entering the website, comprising:
Classification and style according to user's fashion dimension are obtained Recommendations;
The Recommendations that obtained are set type on the page;
Represent the page info after the composing.
4. method according to claim 1 is characterized in that:
Described classification comprises skin classification and hair quality classification.
5. method according to claim 1 is characterized in that:
Described style comprises wear the clothes collocation style and household collocation style.
6. an information Network Based is carried out the device that commodity represent, and it is characterized in that, described device comprises:
First processing module is used for using vestige to obtain user's the network information by history; Described historical rudiment comprise the user registration, land and the browsing page vestige in one or more;
Second processing module, the pre-fashion dimension of dividing of network information contrast that is used for the user that will be obtained is sorted out; Described fashion dimension comprises classification and style;
The 3rd processing module is used for representing corresponding merchandise news by its classification in the fashion dimension after the user enters the website.
7. device according to claim 6 is characterized in that, described second processing module comprises:
Weight is given submodule, is used for the concrete time according to the network information, gives its corresponding weights;
Sort out submodule, be used for the user being sorted out according to the fashion dimension of pre-division according to the network information and corresponding weights thereof.
8. device according to claim 6 is characterized in that, described the 3rd processing module comprises:
Obtain submodule, be used for obtaining Recommendations according to the classification and the style of user's fashion dimension;
The composing submodule, the Recommendations that are used for being obtained are set type on the page;
Represent submodule, be used to represent the page info after the composing.
9. device according to claim 6 is characterized in that:
Described classification comprises skin classification and hair quality classification.
10. device according to claim 6 is characterized in that:
Described style comprises wear the clothes collocation style and household collocation style.
CN2011100014424A 2011-01-05 2011-01-05 Method and device for displaying commodities based on network information Pending CN102054256A (en)

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103034640A (en) * 2011-09-30 2013-04-10 腾讯科技(深圳)有限公司 Analysis method and system of page information
CN103106241A (en) * 2012-12-13 2013-05-15 江苏乐买到网络科技有限公司 Method for searching network goods
CN103106599A (en) * 2011-11-14 2013-05-15 国际商业机器公司 Social network-based recommendation
CN106658078A (en) * 2016-12-23 2017-05-10 北京小米移动软件有限公司 Ordering method and device through television terminal
CN107315827A (en) * 2017-07-05 2017-11-03 广州阿里巴巴文学信息技术有限公司 The method and its device of a kind of correlation recommendation in electronic reading
CN108564400A (en) * 2018-03-30 2018-09-21 重庆首卓网络信息科技有限公司 Merchandise news extension system and method
CN113298587A (en) * 2020-05-25 2021-08-24 阿里巴巴集团控股有限公司 Shop commodity information display method, electronic equipment and client
CN113298619A (en) * 2021-05-24 2021-08-24 成都威爱新经济技术研究院有限公司 3D commodity live broadcast display method and system based on free viewpoint technology

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US20070061336A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Presentation of sponsored content based on mobile transaction event
CN101268483A (en) * 2005-09-13 2008-09-17 雅虎公司 Framework for selecting and delivering advertisements over a network based on user behavioral interests
CN101482884A (en) * 2009-01-21 2009-07-15 华东师范大学 Cooperation recommending system based on user predilection grade distribution

Patent Citations (3)

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Publication number Priority date Publication date Assignee Title
CN101268483A (en) * 2005-09-13 2008-09-17 雅虎公司 Framework for selecting and delivering advertisements over a network based on user behavioral interests
US20070061336A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Presentation of sponsored content based on mobile transaction event
CN101482884A (en) * 2009-01-21 2009-07-15 华东师范大学 Cooperation recommending system based on user predilection grade distribution

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103034640A (en) * 2011-09-30 2013-04-10 腾讯科技(深圳)有限公司 Analysis method and system of page information
CN103034640B (en) * 2011-09-30 2018-08-03 北京京东尚科信息技术有限公司 A kind of analysis method and system of page info
CN103106599A (en) * 2011-11-14 2013-05-15 国际商业机器公司 Social network-based recommendation
CN103106241A (en) * 2012-12-13 2013-05-15 江苏乐买到网络科技有限公司 Method for searching network goods
CN106658078A (en) * 2016-12-23 2017-05-10 北京小米移动软件有限公司 Ordering method and device through television terminal
CN107315827A (en) * 2017-07-05 2017-11-03 广州阿里巴巴文学信息技术有限公司 The method and its device of a kind of correlation recommendation in electronic reading
CN108564400A (en) * 2018-03-30 2018-09-21 重庆首卓网络信息科技有限公司 Merchandise news extension system and method
CN108564400B (en) * 2018-03-30 2021-11-02 重庆首卓网络信息科技有限公司 Commodity information promotion system and method
CN113298587A (en) * 2020-05-25 2021-08-24 阿里巴巴集团控股有限公司 Shop commodity information display method, electronic equipment and client
CN113298619A (en) * 2021-05-24 2021-08-24 成都威爱新经济技术研究院有限公司 3D commodity live broadcast display method and system based on free viewpoint technology

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Application publication date: 20110511