CN102339589A - Method for displaying advertisement on electronic device - Google Patents
Method for displaying advertisement on electronic device Download PDFInfo
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- CN102339589A CN102339589A CN2010102377362A CN201010237736A CN102339589A CN 102339589 A CN102339589 A CN 102339589A CN 2010102377362 A CN2010102377362 A CN 2010102377362A CN 201010237736 A CN201010237736 A CN 201010237736A CN 102339589 A CN102339589 A CN 102339589A
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Abstract
The invention relates to a method for displaying an advertisement on an electronic device, which comprises the following steps of: judging whether the electronic device is ready to enter a specific mode or not; controlling the electronic device to acquire an advertisement content; when determining that the electronic device is ready to enter the specific mode, displaying the advertisement content on electronic ink display equipment of the electronic device before the electronic device enters the specific mode; and after the advertisement content is displayed on the electronic ink display equipment, stopping supplying power to the electronic ink display equipment, so that the electronic device enters the specific mode. By the method, long-time advertisement benefits can be achieved under the condition of low or zero power consumption.
Description
Technical field
The present invention relates to a kind of on electronic installation the method for display ads, and particularly relate to and a kind ofly have electronic ink display equipment (electronic ink display; E-ink display) method of display ads on the electronic installation.
Background technology
In modern times, advertisement miscellaneous is flooded with streets and lanes, propagating new product by this, or improves the popularity of StoreFront and product.Because modern science and technology is flourishing, hotel owner or manufacturer can transmit advertising message and give everyone through the display on the e-advertising playing device.
In addition, along with electronic apparatus (for example: mobile phone, E-book reader) is day by day popularized, the common people are accustomed to online gradually and look for data, and admit the pattern of reading with e-book gradually.Under this environment, advertiser can be presented at its ad content on user's the screen of electronic apparatus, with its commodity of sales promotion or service.Common advertisement mode is a presenting advertising content during the user uses electronic installation on individual electronic apparatus at present, and user's usage behavior can be disturbed or interruption because of the demonstration of advertisement.In addition, the electric power that the demonstration of advertisement also can the additive decrementation electronic product is so when the time that shows was more of a specified duration, the consumption of its electric power also can be many more.
Therefore, need provide a kind of can be under the situation of low power consumption or zero power consumption, obtain the method for display ads on electronic installation of long advertisement benefit.
Summary of the invention
The present invention provides the method for display ads on a kind of electronic installation.It was presented at ad content on its ink display equipment, and prolongs its advertisement benefit before the electronic installation shutdown or getting into battery saving mode.
The present invention propose a kind of on electronic installation the method for display ads.Above-mentioned method comprises: judge whether this electronic installation prepares entering one AD HOC; Control this electronic installation and obtain an ad content; When judging this this AD HOC of electronic installation preparation entering, before this electronic installation gets into this AD HOC, this ad content is shown on the electronic ink display equipment of this electronic installation; And after this ad content is shown in this electronic ink display equipment, stop power supply to this electronic ink display equipment, so that this electronic installation gets into this AD HOC.
In one embodiment of this invention, above-mentioned electronic installation has battery, in order to supply power to electronic installation.When electronic installation got into above-mentioned AD HOC, battery was stopped power supply to above-mentioned electronic ink display equipment.
In one embodiment of this invention, above-mentioned method also comprises: when restoring electricity to electronic ink display equipment, calculate ad content and be shown in the T.T. on the electronic ink display equipment; And, be sent to service end with the T.T. of being calculated.
In one embodiment of this invention, above-mentioned method also comprises: obtain the identifying information that is shown on the electronic ink display equipment; And, be sent to service end with identifying information.
In one embodiment of this invention, above-mentioned method also comprises: service end transmits customized information to electronic installation according to identifying information.
In one embodiment of this invention, above-mentioned electronic installation captures ad content from e-file.
In one embodiment of this invention, above-mentioned e-file has a plurality of content pages, and each content pages can be shown in electronic ink display equipment.
In one embodiment of this invention, above-mentioned electronic installation is downloaded e-file from service end.
In one embodiment of this invention, above-mentioned electronic installation is downloaded e-file with Wireless transmission mode from service end.
Based on above-mentioned, the present invention provides the method for display ads on a kind of electronic installation.It is before the electronic installation shutdown or getting into battery saving mode; Ad content is presented on its ink display equipment; And make ad content presenting advertising content unceasingly still under the situation that ink display equipment is not powered, so can under the situation of low power consumption or zero power consumption, obtain long advertisement benefit.
For letting the above-mentioned feature and advantage of the present invention can be more obviously understandable, hereinafter is special lifts embodiment, and cooperates appended accompanying drawing to elaborate as follows.
Description of drawings
Fig. 1 is the functional-block diagram of the electronic installation of one embodiment of the invention.
Fig. 2 is the process flow diagram that comes the electronic installation of control chart 1 according to the method for one embodiment of the invention.
Fig. 3 is the situation when interactive in order to the electronic installation of key diagram 1 and service end and website.
The primary clustering symbol description:
100: electronic installation 170: timer
110: electronic ink display equipment 180: transmission interface
120: processor 182: T.T.
130: inputting interface 184: the advertisement number of times
140: battery 186: user's behavioural information
150: storage unit 188: identifying information
152: ad content 300: service end
160: e-file 400: website
162: content pages S210～S270: process step
164: customized information
Embodiment
For under the situation of low power consumption or zero power consumption, obtaining long advertisement benefit; The present invention utilizes electronic ink display equipment under situation about not being powered, still can keep the characteristic of its content displayed; Before the electronic installation shutdown or getting into battery saving mode; Ad content is presented at its electronic ink display equipment, and after the electronic installation shutdown or getting into battery saving mode, its electronic ink display equipment still can presenting advertising content.
The electronic ink display equipment initial development is the seventies in 20th century, and its characteristic is to comprise charged bead, and wherein the one side of ball is a white, and another side is a black, and when electric field changed, club rotated up and down, and presented different colours.The electronic ink display equipment of the second generation is to be developed the nineties in 20th century, and its characteristic is to replace traditional bead with microcapsules, and in capsule the oil (oil) and charged white particle of filling color.Make white particle up or move down via the control of external electric field, wherein when white particle up (near reader's direction time) then demonstrate white, when white particle down time the (away from reader's direction time) then shows fuel-displaced color.
Generally speaking, at present common electronic ink display equipment comprise a front panel (frontplane laminate, FPL) and a thin-film transistor array base-plate.Front panel has a transparent electrode layer and an electronic ink material layer.Have a plurality of microcapsules (being electric ink) in the electronic ink material layer, and each microcapsules comprises black and two kinds of pigment of white and transparent fluid.When each pixel electrode of thin-film transistor array base-plate and the electric field between the transparent electrode layer changed, pigment just can move up or down according to direction of an electric field, and then makes each pixel demonstrate black or white.
In recent years, the R&D work of color electric ink display is much accounted of gradually.In U.S. Pat 7; 177; A kind of color electric paper display device (Color Electronic Paper Display Device) is disclosed among 067 B1; It comprises: have thin-film transistor array base-plate and the electronic ink material layer of chromatic filter layer (Color Filter Layer), wherein on thin-film transistor array base-plate, have reflecting electrode, in order to the reflection extraneous light.This color electric paper display device utilizes the electronic material ink layer, controls extraneous light and whether can get into chromatic filter layer and filter, and then demonstrate color.
Please refer to Fig. 1, Fig. 1 is the functional-block diagram of the electronic installation 100 of one embodiment of the invention.Electronic installation 100 has electronic ink display equipment 110, processor 120, inputting interface 130, battery 140 and storage unit 150.Electronic ink display equipment 110 is in order to display frame, and its characteristic is after being stopped power supply, and its original institute picture displayed still can be kept one section long time (for example: several hours or a couple of days).Processor 120 couples with other assemblies of electronic installation 100, in order to the operation of control electronic installation 100.130 inputs of inputting interface in order to the response user, and produce corresponding signal.In one embodiment of this invention, inputting interface 130 has at least one button; And in another embodiment of the present invention, inputting interface 130 is integrated with electronic ink display equipment 110 becomes a Touch Screen.Battery 140 required electric power when electronic installation 100 work to be provided.150 of storage unit are in order to store ad content 152 or e-file 160.In one embodiment of this invention, e-file 160 is the file of an e-book, and it has a plurality of content pages 162, and each content pages 162 can be presented at electronic ink display equipment 110.
Please refer to Fig. 1 and Fig. 2, Fig. 2 is the process flow diagram that comes the electronic installation 100 of control chart 1 according to the method for one embodiment of the invention.At first, when electronic installation 100 is in normal use pattern following time, processor 120 can control electronic installations 100 downloads ad content 152 to storage unit 150 (step S210).Wherein, above-mentioned normal use pattern is shutdown mode and the battery saving mode that is compared to electronic installation 100.The consumed power of electronic installation 100 under normal use pattern can be higher than the consumed power under shutdown mode or the battery saving mode.When electronic installation 100 is in shutdown mode or battery saving mode following time, battery 140 can stop power supply to electronic ink display equipment 110.In other words, when electronic installation 100 is in shutdown mode or battery saving mode following time, electronic ink display equipment 110 can not consume energy.In addition, notably, if there has been required ad content 152 in the storage unit 150, then above-mentioned steps S210 can be omitted.
Afterwards, electronic installation 100 promptly is operated under the normal use pattern (step S220), and processor 120 can judge whether electronic installation 100 prepares entering AD HOC (step S230) according to from the received signal of inputting interface 130.Wherein, above-mentioned AD HOC comprises shutdown mode and battery saving mode.For instance; When user's desire is closed closing electronic device 100; The user can produce off signals by inputting interface 130, and when processor 120 when inputting interface 130 receives off signal, processor 120 can be judged electronic installation 100 preparation entering AD HOCs in step S230.Afterwards, processor 120 promptly can read ad content to display (step S240) from storage unit 150, and the ad content that is read is presented on the electronic ink display equipment 110 of electronic installation 100 (step S250).Notably, in step S240, processor 120 can read ad content 152 to display according to a predetermined order from storage unit 150, or from a plurality of ad contents 152, selects first that ad content 152 shows randomly.In addition, as shown in Figure 1, e-file 160 also has ad content 152 except having a plurality of content pages 162, and is displayed on the ad content 152 that ad content 152 on the electronic ink display equipment 110 can be selected from e-file 160.For instance; Reading the content pages 162 of e-file 160 as the user after; When desire was closed closing electronic device 100, processor 120 promptly can read the ad content 152 of e-file 160 and the ad content that is read 152 is presented on the electronic ink display equipment 110.
After the ad content that is read 152 was presented on the electronic ink display equipment 110, processor 120 was that may command battery 140 is stopped power supply to electronic ink display equipment 110, and made electronic installation 100 get into above-mentioned AD HOC (step S260).Therefore, in the present embodiment, after electronic installation 100 got into AD HOCs, electronic ink display equipment 110 can't power consumption and presenting advertising content 152 unceasingly, and prolongs advertisement benefit.Afterwards, the user can be by inputting interface 130, restarts electronic installation 100 or makes electronic installation 100 leave battery saving mode and get into normal use pattern, and make electronic installation 100 return back to normal use pattern (step S270).
In an embodiment of the present invention; Except being under shutdown mode or the battery saving mode at electronic installation 100; Still can be unceasingly outside the presenting advertising content by its electronic ink display equipment 110; Also can come to assess further the benefit of advertisement by the user's of analytical electron device 100 use situation.Please refer to Fig. 1 and Fig. 3, Fig. 3 is the situation when interactive in order to the electronic installation of key diagram 1 100 and service end 300 and website 400.In an embodiment of the present invention, electronic installation 100 also has timer 170 and transmission interface 180.Electronic installation 100 can be by transmission interface 180 from service end 300 downloads ad contents 152 and e-file 160.In an embodiment of the present invention, transmission interface 180 is to carry out the transmission of data with wireless mode, and makes electronic installation 100 be able to Wireless transmission mode from service end 300 downloads ad contents 152 and e-file 160.
In addition, electronic installation 100 can calculate ad content 152 by timer 170 and be shown in the T.T. 182 on the electronic ink display equipment 110.Transmission interface 180 can with timer 170 calculates and must T.T. 182, be sent to service end 300.So, service end 300 can be analyzed advertisement benefit according to received T.T. 182.In addition; Electronic installation 100 also can be sent to service end 300 by transmission interface 180 with information such as advertisement number of times 184 and user behavior information 186; And make service end 300 can according to more information analyze ad content 152 behaviour in service and the benefit that possibly bring; And make the advertisement supplier adjust its ad content, and then improve its advertisement benefit according to the analysis result of service end 300.
In an embodiment of the present invention, the ad content 152 that is presented at electronic ink display equipment 110 has identifying information 188.This identifying information 188 for example is a bar code, a character string or a password that is presented on the electronic ink display equipment 110.The user can offer website 400 with identifying information 188, and makes website 400 that identifying information 188 is sent to service end 300.And after service end 300 was received identifying information 188, service end 300 can transmit customized information 164 to electronic installation 100 according to identifying information 188.For instance, in an embodiment of the present invention, website 400 is tame shops, and the ad content 152 that is presented at electronic ink display equipment 110 is the advertisements in this family shop.When the user had been with electronic installation 100 to come website 400, website 400 can give the user relative discount.Receive the identifying information 188 that website 400 is provided because of service end 300 again; So service end 300 can be analyzed user's consumption habit by this; And push the electronic installation 100 of relevant customized information 164 to the user to user's consumption habit, carry out similar consumer behavior with encourage users.
In sum, the present invention provide a kind of on electronic installation the method for display ads.It is before the electronic installation shutdown or getting into battery saving mode; Ad content is presented on its ink display equipment; And make ad content presenting advertising content unceasingly still under the situation that ink display equipment is not powered, so can under the situation of low power consumption, obtain long advertisement benefit.
Though the present invention with embodiment openly as above; Yet it is not in order to limit the present invention; Those of ordinary skill under any in the technical field; Do not breaking away from the spirit and scope of the present invention, should do a little change and retouching, be as the criterion so protection scope of the present invention should be looked the scope person of defining of appending claims.
Claims (9)
1. the method for a display ads on electronic installation comprises:
Judge whether this electronic installation prepares entering one AD HOC;
Control this electronic installation and obtain an ad content;
When judging this this AD HOC of electronic installation preparation entering, before this electronic installation gets into this AD HOC, this ad content is shown on the electronic ink display equipment of this electronic installation; And
After this ad content is shown in this electronic ink display equipment, stop power supply to this electronic ink display equipment, so that this electronic installation gets into this AD HOC.
2. as claimed in claim 1 on electronic installation the method for display ads, wherein this electronic installation has a battery, to this electronic installation, and when this this AD HOC of electronic installation entering, this battery is stopped power supply to this electronic ink display equipment in order to power supply.
3. as claimed in claim 1 on electronic installation the method for display ads, also comprise:
When restoring electricity, calculate this ad content and be shown in the T.T. on this electronic ink display equipment to this electronic ink display equipment; And
With this T.T. of being calculated, be sent to a service end.
4. as claimed in claim 1 on electronic installation the method for display ads, also comprise:
Obtain an identifying information that is shown on this electronic ink display equipment; And
With this identifying information, be sent to a service end.
5. as claimed in claim 4 on electronic installation the method for display ads, also comprise:
This service end transmits a customized information to this electronic installation according to this identifying information.
6. as claimed in claim 1 on electronic installation the method for display ads, wherein this electronic installation is from an e-file, to capture this ad content.
7. as claimed in claim 5 on electronic installation the method for display ads, wherein this e-file has a plurality of content pages, and each content pages can be shown in this electronic ink display equipment.
8. the method for claim 1, wherein this electronic installation is downloaded this e-file from a service end.
9. method as claimed in claim 8, wherein this electronic installation is downloaded this e-file with Wireless transmission mode from this service end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102377362A CN102339589A (en) | 2010-07-27 | 2010-07-27 | Method for displaying advertisement on electronic device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102377362A CN102339589A (en) | 2010-07-27 | 2010-07-27 | Method for displaying advertisement on electronic device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102339589A true CN102339589A (en) | 2012-02-01 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010102377362A Pending CN102339589A (en) | 2010-07-27 | 2010-07-27 | Method for displaying advertisement on electronic device |
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| Country | Link |
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| CN (1) | CN102339589A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102761841A (en) * | 2012-07-02 | 2012-10-31 | 宋小民 | Method and system for launching information to intelligent terminal |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1299502A (en) * | 1998-05-04 | 2001-06-13 | 费兰克·J·蒙特罗 | Method of delivering information over a communication net work |
| US7057591B1 (en) * | 2001-07-11 | 2006-06-06 | Nokia Corporation | Advertising using an eBook with a bistable display |
| CN1897078A (en) * | 2005-07-15 | 2007-01-17 | 株式会社日立制作所 | Information display method and information management device |
| CN1980333A (en) * | 2005-12-08 | 2007-06-13 | 国际商业机器公司 | Method and device for generating media demo |
| CN201242839Y (en) * | 2008-08-11 | 2009-05-20 | 张挺 | Time division delivered advertisement board system |
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2010
- 2010-07-27 CN CN2010102377362A patent/CN102339589A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1299502A (en) * | 1998-05-04 | 2001-06-13 | 费兰克·J·蒙特罗 | Method of delivering information over a communication net work |
| US7057591B1 (en) * | 2001-07-11 | 2006-06-06 | Nokia Corporation | Advertising using an eBook with a bistable display |
| CN1897078A (en) * | 2005-07-15 | 2007-01-17 | 株式会社日立制作所 | Information display method and information management device |
| CN1980333A (en) * | 2005-12-08 | 2007-06-13 | 国际商业机器公司 | Method and device for generating media demo |
| CN201242839Y (en) * | 2008-08-11 | 2009-05-20 | 张挺 | Time division delivered advertisement board system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102761841A (en) * | 2012-07-02 | 2012-10-31 | 宋小民 | Method and system for launching information to intelligent terminal |
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Application publication date: 20120201 |