CN102411577A - Method and equipment for analyzing generalization keywords based on benchmark - Google Patents

Method and equipment for analyzing generalization keywords based on benchmark Download PDF

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Publication number
CN102411577A
CN102411577A CN2010102904568A CN201010290456A CN102411577A CN 102411577 A CN102411577 A CN 102411577A CN 2010102904568 A CN2010102904568 A CN 2010102904568A CN 201010290456 A CN201010290456 A CN 201010290456A CN 102411577 A CN102411577 A CN 102411577A
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China
Prior art keywords
keyword
mark post
popularization
complementary
user
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CN2010102904568A
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Chinese (zh)
Inventor
周丰乐
徐勇明
汪牧远
郑华年
余昌远
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN2010102904568A priority Critical patent/CN102411577A/en
Publication of CN102411577A publication Critical patent/CN102411577A/en
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Abstract

The invention aims to provide a method and equipment for analyzing generalization keywords based on a benchmark. The method comprises the following steps of: acquiring the generalization keywords which are input by a user from user equipment by using network equipment; acquiring a generalization result of the generalization keywords according to the generalization keywords; acquiring the benchmark matched with the generalization keywords according to the generalization keywords; and comparing the generalization result with the benchmark matched with the generalization keywords to acquire an analysis result of the generalization keywords. Compared with the prior art, the method and the equipment have the advantages that: the generalization keywords are subjected to more accurate analysis based on the benchmark, and can be further optimized by a generalization user based on the analysis result, the customer experience of the network information generalization performed by the generalization user is improved, and the smoothly sharing of Internet information is promoted, so that more Internet users can conveniently acquire needed information and service.

Description

A kind of being used for based on mark post to promoting the method and apparatus that keyword is analyzed
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of being used for based on mark post promoting the technology that keyword is analyzed.
Background technology
Along with popularizing of internet, increasing Internet user utilizes network to do shopping or search commercial articles information, therefore, arises at the historic moment based on the network information popularization of promoting keyword.
Yet; Promote the popularization user that keyword carries out network information popularization for buying; The general ordering of bidding of only carrying out network information popularization to the popularization keyword of its purchase of prior art lacks analysis and the optimization information of promoting keyword to this, thereby; Promote the user and can only carry out coarse analysis according to representing the popularization keyword of single information such as rate, click volume usually its purchase; And the popularization result that can't know this popularization keyword promotes the space whether keyword exists advantage or optimization is still arranged with respect to other, and this has not only influenced its network information and has promoted the attention rate in Internet user crowd, has also missed the opportunity that further optimization promotes.
Therefore, how analyzing more accurately to promoting the popularization keyword that the user buys, further drawing optimization information, thereby improve the popularization result of said popularization keyword, is a problem needing solution now badly.
Summary of the invention
The purpose of this invention is to provide a kind of being used for based on mark post to promoting the method and apparatus that keyword is analyzed.
According to an aspect of the present invention, provide a kind of and be used for based on mark post promoting the method that keyword is analyzed, this method may further comprise the steps:
A obtains the popularization keyword of user from the subscriber equipment input;
B obtains the popularization result of said popularization keyword according to said popularization keyword;
C obtains the mark post that is complementary with said popularization keyword according to said popularization keyword;
D compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.
According to a further aspect in the invention, also provide a kind of and be used for based on mark post promoting the equipment that keyword is analyzed, this equipment comprises:
First deriving means is used to obtain the popularization keyword of user from the subscriber equipment input;
Second deriving means is used for obtaining the popularization result of said popularization keyword according to said popularization keyword;
The 3rd deriving means according to said popularization keyword, obtains the mark post that is complementary with said popularization keyword;
Comparison means compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.
Compared with prior art; The present invention is through analyze promoting keyword based on mark post more accurately; Make that promoting the user does further to optimize to become possibility to promoting keyword based on this analysis result; Not only promoted and promoted the user and carry out the experience that the network information is promoted, promoted also that internet information is smooth and easy to share, made that more Internet user is convenient to obtain information needed and service becomes possibility.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates being used for based on mark post promoting the system topological figure that keyword is analyzed according to one aspect of the invention;
Fig. 2 illustrates being used for based on mark post promoting the equipment synoptic diagram that keyword is analyzed according to one aspect of the invention;
Fig. 3 illustrates being used for based on mark post promoting the equipment synoptic diagram that keyword is analyzed in accordance with a preferred embodiment of the present invention;
Fig. 4 illustrates being used for based on mark post promoting the method flow diagram that keyword is analyzed according to a further aspect of the present invention;
Fig. 5 illustrates being used for based on mark post promoting the method flow diagram that keyword is analyzed in accordance with a preferred embodiment of the present invention.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 illustrates being used for based on mark post to promoting the system topological figure that keyword is analyzed, comprising the network equipment 1 and a plurality of subscriber equipment 2 that is connected via network with it according to one aspect of the invention.Wherein, the network equipment 1 can be connected via network with a plurality of subscriber equipment 2, and obtains the popularization keyword of user through subscriber equipment 2 inputs; According to said popularization keyword, obtain the popularization result of said popularization keyword; According to said popularization keyword, obtain the mark post that is complementary with said popularization keyword; Said popularization result and mark post said and that the popularization keyword is complementary are compared, to obtain the analysis result of said popularization keyword.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.
In addition, the network equipment 1 includes but not limited to network host, single network server, a plurality of webserver collection or based on the set of computers of cloud computing.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and a plurality of subscriber equipmenies 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.
Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and the network and the communication mode that connect therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment, network or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Those skilled in the art also will be understood that; The quantity that is merely the disparate networks element that illustrates for simplicity among Fig. 1 maybe be less than the quantity in the real network, but this omission far and away with can not influence to the present invention carry out clear, be disclosed as prerequisite fully.
For for simplicity, be that example is described with a subscriber equipment 2 below.Those skilled in the art will be understood that the network equipment 1 is can be simultaneously mutual with a plurality of subscriber equipment 2, and according to the popularization keyword from different subscriber equipmenies 2 inputs, obtain the popularization result of said popularization keyword; According to said popularization keyword, obtain the mark post that is complementary with said popularization keyword; Said popularization result and mark post said and that the popularization keyword is complementary are compared, to obtain the analysis result of said popularization keyword.
Fig. 2 illustrated according to being used for based on mark post promoting the equipment synoptic diagram that keyword is analyzed of one aspect of the invention, and this network equipment 1 comprises first deriving means 11, second deriving means 12, the 3rd deriving means 13 and comparison means 14.
Wherein, first deriving means 11 is used to obtain the popularization keyword of user from the subscriber equipment input.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, keyword is promoted in input in browser software, application program or client software; With the keyboard is example; When knocking keyboard in the input frame of user in application program and import, deriving means 11 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as the popularization keyword of user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Second deriving means 12 is used for obtaining the popularization result of said popularization keyword according to said popularization keyword.Particularly; The popularization keyword that the user that second deriving means 12 obtains according to first deriving means 11 imports; Through independently obtaining the popularization result of said popularization keyword; The modes such as popularization result of the said popularization keyword of perhaps accepting to obtain from other product or third party devices are obtained the popularization result of said popularization keyword.Said popularization result includes but not limited to clicking rate, retrieval amount, conversion ratio, the amount of representing of this popularization keyword etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining the popularization result who promotes keyword is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
The 3rd deriving means 13 is used for obtaining the mark post that is complementary with said popularization keyword according to said popularization keyword.Particularly, the popularization keyword that the 3rd deriving means 13 obtains according to first deriving means 11 through data base querying, table lookup, mode such as confirm in real time, obtains the mark post that is complementary with said popularization keyword.For example, suppose with the clicking rate of promoting keyword to serve as to promote the result, when the popularization keyword of user to its purchase, when keyword " fresh flower " was promoted in input, the clicking rate that second deriving means 12 obtains the advertisement of this popularization keyword was 0.16; The 3rd deriving means 13 is again according to said popularization keyword " fresh flower ", is clicking rate 0.20 through the mark post that is complementary with said popularization keyword " fresh flower " that independently obtains or accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining and promote the mark post that keyword is complementary is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Those skilled in the art will be understood that; Above-mentioned first deriving means, second deriving means and the 3rd deriving means are merely example, and in practice, they can be three independently modules; Perhaps any two devices are integrated in the module, also can all be integrated in the module.
Comparison means 14 is used for said popularization result and mark post said and that the popularization keyword is complementary are compared, to obtain the analysis result of said popularization keyword.Particularly, the popularization result of the said popularization keyword that comparison means 14 obtains second deriving means 12 and the 3rd deriving means 13 obtain saidly compares with promoting the mark post that keyword is complementary, to obtain the analysis result of said popularization keyword.At this, said analysis result includes but not limited to that the popularization result of said popularization keyword is with respect to the quality of mark post, grading etc.Preferably; Comparison means 14 can be confirmed keyword grading threshold value with respect to the fine or not degree distribution of the mark post that is complementary with it according to all keywords; Confirm the grading of specific popularization keyword again according to said threshold value, for example excellent, good, in, the difference etc. or the more grading of refinement.Connect example, when the popularization keyword of user to its purchase, when keyword " fresh flower " was promoted in input, the clicking rate that second deriving means 12 obtains the advertisement of this popularization keyword was 0.16; The 3rd deriving means 13 is again according to said popularization keyword " fresh flower ", is clicking rate 0.20 through the mark post that is complementary with said popularization keyword " fresh flower " that independently obtains or accept to obtain from other product or third party devices; Subsequently, comparison means 14 compares the clicking rate and the said mark post that is complementary with it of said popularization keyword, draws both and differs clicking rate 0.04.Suppose according to keyword that with respect to the determined keyword of the fine or not degree distribution of the mark post that is complementary with it grading threshold value it is good to differ being rated of 0.04 clicking rate.Therefore, the analysis result of the said popularization keyword of comparison means 14 acquisitions is good.Those skilled in the art will be understood that above-mentioned several kinds of analysis modes are merely for example, and other analysis modes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, between the device of each in the network equipment 1 be constant work.Particularly, first deriving means 11 obtains the popularization keyword of user through subscriber equipment 2 inputs in real time; Second deriving means 12 obtains the popularization result of said popularization keyword according to the said popularization keyword that first deriving means 11 obtains; The 3rd deriving means 13 obtains the mark post that is complementary with said popularization keyword again according to said popularization keyword; Comparison means 14 further compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.At this; It will be understood by those skilled in the art that " continuing " be meant each device respectively according to mode of operation that set or adjustment in real time require to promote the obtaining of popularization result of the obtaining of keyword, this popularizations keyword, the obtaining and the comparison of this popularization result and said mark post of the mark post that is complementary with this popularizations keyword, stop in a long time importing operations such as popularization keywords until this user through subscriber equipment 2 execution.
Preferably, the network equipment 1 can also comprise the optimization means (not shown).Said optimization means is used for confirming the optimization information of said popularization keyword according to said analysis result.Particularly, the analysis result of the said popularization keyword that optimization means obtains according to comparison means 14 is confirmed the size of the optimization space of said popularization keyword, and according to the size of said optimization space, confirms the optimization information of said popularization keyword.For example, if the grading of the said popularization keyword that comparison means 14 obtains is lower, explain that then optimization space is bigger; If the grading of the said popularization keyword that comparison means 14 obtains is higher, explain that then optimization space is less.Preferably, optimization means can also combine popularization result (for example clicking rate, retrieval amount, the amount of representing and conversion ratio etc.), grading of said popularization keyword etc., confirms the optimization information of said popularization keyword.With the retrieval amount is example, if the optimization space of said popularization keyword is big and the retrieval amount is higher, explain after this popularizations keyword optimization to promote and have very great help promoting the result that the optimization information of then confirming said popularization keyword is to be directed against said popularization keyword optimization; If the optimization space of said popularization keyword is less and the retrieval amount is higher; Explain that the present popularization result of this popularization keyword is fine and very important as far as the user, the optimization information of then confirming said popularization keyword is maintenance and gives more sustained attention said popularization keyword; If the optimization space of said popularization keyword is very big and the retrieval amount is lower; Explain that this popularization keyword possibly have little significance as far as the user; But need very big optimization just better effect can be arranged, the optimization information of then confirming said popularization keyword is for according to circumstances selecting more suitably to promote keyword; If the optimization space of said popularization keyword is very little and the retrieval amount is lower; The popularization result that said popularization keyword is described is fine; And optimize not highly as far as user's marginal contribution, the optimization information of then confirming said popularization keyword is for keeping and giving more sustained attention said popularization keyword.Those skilled in the art will be understood that the above-mentioned several kinds of modes of confirming optimization information are merely for example; The mode of other definite optimization information existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Fig. 3 illustrates being used for based on mark post promoting the equipment synoptic diagram that keyword is analyzed in accordance with a preferred embodiment of the present invention, and the network equipment 1 can also comprise generator 15 '.Wherein, first deriving means 11 ', second deriving means 12 ', the 3rd deriving means 13 ' are identical with corresponding intrument 11-14 shown in Figure 2 respectively with comparison means 14 ', so locate to repeat no more, and mode by reference is contained in this.
Wherein, generator 15 ' is used for said analysis result and/or said optimization information are offered said subscriber equipment 2.Particularly; Generator 15 ' passes through page technology; Like JSP, ASP, PHP technology; All or part of in the optimization information of the analysis result of the said popularization keyword that comparison means 14 ' is obtained, the said popularization keyword that optimization means is confirmed or said analysis result and the said optimization information writes one or more webpages perhaps with forms such as suspension frames, and these webpages and/or its link offered subscriber equipment 2.Those skilled in the art will be understood that above-mentioned presentation mode is merely for example, and other presentation modes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
(with reference to Fig. 2) in a preferred embodiment, the 3rd deriving means 13 are according to said popularization keyword, and the combination apply property, obtain the mark post that is complementary with said popularization keyword.Particularly; The popularization keyword that the user that the 3rd deriving means 13 obtains according to first deriving means 11 imports; And combine the apply property of this popularization keyword; Through said popularization keyword is carried out modes such as semantic analysis, classification or cluster, obtain the mark post that is complementary with said popularization keyword.For example; The popularization keyword of supposing user's input is " rose "; According to the apply property of " rose ", this popularization keyword is used by a large number of users, promotes the mark post of keyword so confirm all mean values that use this popularization result who promotes keyword as this.And for example; The popularization keyword of supposing user's input is " rose "; Apply property according to " rose "; This popularization keyword belongs to " fresh flower " in classification, then the 3rd deriving means 13 is " fresh flower " with this popularization keyword classification, and obtains the mark post of the mark post of keyword " fresh flower " as popularization keyword " rose ".Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example, and other obtain manners existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, said apply property include but not limited to following each: a) keyword attribute; B) clump attribute; C) industry attribute.The popularization keyword of user's input that the 3rd deriving means 13 can obtain according to first deriving means 11, and combine the keyword attribute of said popularization keyword, obtain the mark post that is complementary with said popularization keyword.For example; The popularization keyword of supposing user's input is " rose "; According to the apply property of " rose ", this popularization keyword is used by a large number of users, promotes the mark post of keyword so confirm all mean values that use this popularization result who promotes keyword as this.The 3rd deriving means 13 can also be according to said popularization keyword, and combines the clump attribute of said popularization keyword, obtains the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " fresh flower express delivery "; The 3rd deriving means 13 carries out semantic analysis through this is promoted keyword; It is included in the cluster clump " fresh flower express delivery ", and obtains the popularization result of cluster clump " fresh flower express delivery ", with its mark post as popularization keyword " fresh flower express delivery ".The 3rd deriving means 13 can also be according to said popularization keyword, and combines the industry attribute of said popularization keyword, obtains the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " colour TV ", and the 3rd deriving means 13 is analyzed through this is promoted keyword, and it is included in the industry " household electrical appliance "; And obtain the popularization result of keyword " household electrical appliance ", with it as the mark post of promoting keyword " household electrical appliances ".Those skilled in the art will be understood that above-mentioned apply property is merely for example, and other apply properties existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
(with reference to Fig. 2) in another preferred embodiment, the 3rd deriving means 13 can also carry out matching inquiry according to said popularization keyword in the mark post storehouse, to obtain the mark post that is complementary with said popularization keyword.Particularly; The popularization keyword that the user that the 3rd deriving means 13 obtains according to first deriving means 11 imports; In mark post storehouse of oneself or the mark post storehouse that provides by the third party, carry out matching inquiry, obtain the mark post that is complementary with said popularization keyword, wherein; The matching relationship of the mark post that stores keyword in the said mark post storehouse and be complementary with it, for example with the stored in form of matching list in said mark post storehouse.Obviously, such mode can reduce obtains the required calculated amount of mark post in real time, improves the sensitivity of response.For example, suppose that the popularization keyword of user's input is " rose ", the mark post that inquiry obtains and " rose " is complementary in the mark post storehouse.Preferably; When the 3rd deriving means 13 is failed in said mark post storehouse matching inquiry during to mark post that the popularization keyword with user's input is complementary; The 3rd deriving means 13 can also combine mode described in the previous embodiment; In the mark post storehouse, carrying out matching inquiry, to obtain the mark post that is complementary with said popularization keyword.For example, suppose that the popularization keyword of user's input is " rose ", the mark post that inquiry does not obtain and " rose " is complementary in the mark post storehouse; But according to this keyword apply property; This popularization keyword belongs to " fresh flower " in classification, then this is promoted keyword classification is " fresh flower " to the 3rd deriving means 13, and from the mark post storehouse match query; Obtain the mark post of keyword " fresh flower ", and will be somebody's turn to do the mark post of the mark post of " fresh flower " as popularization keyword " rose ".Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example, and other obtain manners existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, the network equipment 1 can also comprise the first updating device (not shown).Said first updating device is used for according to keyword, confirms the mark post that is complementary with said keyword; According to said keyword and mark post said and that keyword is complementary, set up or upgrade said mark post storehouse.Particularly, first updating device is according to keyword, said keyword can be by the different user input or provide by third party device, through modes such as semantic analysis, classification or clusters, confirm the mark post that is complementary with said keyword; After this, first updating device is again according to said keyword and mark post said and that keyword is complementary, sets up or upgrades the matching relationship between said keyword and said and mark post that keyword is complementary, thereby set up or upgrade said mark post storehouse.For example, first updating device has been confirmed the corresponding relation of the mark post that keyword " rose " is complementary with it, and will in the mark post storehouse, increase the matched record or the pairing mark post of modification " rose " of keyword and mark post according to this corresponding relation newly.Those skilled in the art will be understood that the mode in above-mentioned foundation or renewal mark post storehouse is merely for example; Other foundation existing or that possibly occur from now on or the mode of upgrading the mark post storehouse are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, the network equipment 1 can also comprise the second updating device (not shown).Said second updating device is used for according to following formula, upgrades the mark post in the said mark post storehouse X i :
X i? = λ* ?X i-1 +(1 -λ) *X c
Wherein, X c Be iThe said mark post of unmodified constantly promptly is defined in the according to said mark post iThe constantly actual tolerance that records and obtained through possible conversion (as averaging), X I-1 Be iMark post in-1 moment said mark post storehouse, λIt is the modifying factor between 0 to 1.Particularly; Because that the mark post representative is the popularization result of one or more keywords, therefore, need to consider its stability (same mark post is relatively stable in a period of time) and dynamic (can change to some extent along with overall variation in the same mark post long period); In the following formula λCan require to set according to the stability and the dynamic of mark post.Those skilled in the art will be understood that the mode of above-mentioned renewal correction mark post is merely for example; The mode of other renewal correction mark posts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 2) in a preferred embodiment, the 3rd deriving means 13 also is used for according to said popularization keyword, and combines this user's user related information, obtains the mark post that is complementary with said popularization keyword.Particularly; The popularization keyword that the user that the 3rd deriving means 13 obtains according to first deriving means 11 imports; And combine this user's user related information, through mark post library inquiry, table lookup, mode such as confirm in real time, obtain the mark post that is complementary with said popularization keyword.Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example; Other existing or modes of obtaining mark post that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said user related information includes but not limited to following at least one: a) said user's mark post service recorder; B) said user's industry background; C) said user's geographic position.The 3rd deriving means 13 can be according to said popularization keyword, and combines this user's mark post service recorder, obtains the mark post that is complementary with said popularization keyword.For example; The user once used the mark post of keyword " fresh flower express delivery "; Then when the user imports popularization keyword " fresh flower " once more; The 3rd deriving means 13 is through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially uses the mark post of popularization keyword " fresh flower " of mark post conduct and this user input of keyword " fresh flower express delivery ".The 3rd deriving means 13 can also be according to said popularization keyword, and combines this user's industry background, and for example background information such as industry size, industry field is obtained the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " Nokia "; The 3rd deriving means 13 is according to the industry background of " Nokia "; Through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially use the mark post of popularization keyword " Nokia " of mark post conduct and this user input of keyword " mobile phone ".The 3rd deriving means 13 can also be according to said popularization keyword, and combines this user's geographic position, obtains the mark post that is complementary with said popularization keyword.For example; When the user imports popularization keyword " fresh flower express delivery "; The 3rd deriving means 13 is according to this user's geographic position (supposing that this user is positioned at Shanghai); Through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially use the mark post of popularization keyword " fresh flower express delivery " of mark post conduct and this user input of keyword " fresh flower express delivery Shanghai ".Said user's geographic position can obtain through obtaining this user's IP address, also can obtain through the modes such as log-on message of obtaining this user.At this, the 3rd deriving means 13 both can independently have been accomplished the obtaining of said user related information, and also can accept the said user related information that obtains from other products or third party device.Those skilled in the art will be understood that above-mentioned user related information is merely for example, and other user related informations existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, the network equipment 1 can also comprise the 3rd updating device (not shown).Said the 3rd updating device is used for upgrading said user related information according to mark post said and that the popularization keyword is complementary.For example; The user once used the mark post of keyword " fresh flower express delivery "; Then said mark post is registered as this user's mark post service recorder; When the user again through with the network equipment 1 is mutual etc. when mode selects with the mark post in " fresh flower express delivery Shanghai " as mark post, said mark post service recorder is updated to the popularization result in " fresh flower express delivery Shanghai ".
Those skilled in the art will be understood that; Above-mentioned first updating device, second updating device and the 3rd updating device are merely example, and in practice, they can be three independently modules; Perhaps any two devices are integrated in the module, also can all be integrated in the module.
(with reference to Fig. 2) in a preferred embodiment, the 3rd deriving means 13 also are used for according to said popularization keyword a plurality of mark posts being offered the user, supply it to select; Obtain this user-selected mark post that is complementary with said popularization keyword.Particularly; The popularization keyword that the 3rd deriving means 13 can also be imported according to the user that first deriving means 11 obtains; A plurality of mark posts are offered the user, for example, when the 3rd deriving means 13 fails accurately to match the mark post that the popularization keyword with user's input is complementary; A plurality of mark posts of fuzzy matching are offered the user, supply it to select; Subsequently, the 3rd deriving means 13 obtains this user-selected mark post that is complementary with said popularization keyword, and further handles.Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example; Other existing or modes of obtaining mark post that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 2) in another preferred embodiment; The 3rd deriving means 13 also be used for when said with promote mark post that keyword is complementary and comprise when a plurality of; According to the said mark post that is complementary with the popularization keyword,, obtain the weighting mark post that is complementary with said popularization keyword through weighting scheme; Wherein, said comparison means 14 also is used for the popularization result of said popularization keyword and said weighting mark post are compared, to obtain the analysis result of said popularization keyword.Particularly; When the 3rd deriving means 13; For example through mark post storehouse matching inquiry; Obtain mark post that the popularization keywords of a plurality of and user input are complementary, or when obtaining the mark post that user-selected a plurality of and said popularization keyword is complementary, the 3rd deriving means 13 can pass through weighting scheme, the weighting mark post that acquisition and said popularization keyword are complementary; After this, comparison means 14 compares the popularization result and the said weighting mark post of the said popularization keyword that second deriving means 12 obtains, and obtains the analysis result of said popularization keyword.Those skilled in the art will be understood that the analysis mode of above-mentioned many mark posts is merely for example; The analysis mode of other many mark posts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said comparison means 14 also is used for according to said analysis result, through weighting scheme, obtaining the analysis result of the weighting of said popularization keyword when said analysis result comprises when a plurality of.Particularly; When the 3rd deriving means 13; For example through mark post storehouse matching inquiry, obtains mark post that popularization keywords a plurality of and user's input are complementary, or when obtaining the mark post that user-selected a plurality of and said popularization keyword is complementary, comparison means 14 can compare popularization keyword and the said mark post a plurality of and that this popularization keyword is complementary that this user imports; Obtain a plurality of analysis results; According to said analysis result,, obtain the analysis result of the weighting of said popularization keyword through weighting scheme.Those skilled in the art will be understood that the mode of a plurality of analysis results of above-mentioned processing is merely for example; The mode of a plurality of analysis results of other processing existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Fig. 4 illustrates being used for based on mark post promoting the method flow diagram that keyword is analyzed according to a further aspect of the present invention.
Wherein, the network equipment 1 includes but not limited to network host, single network server, a plurality of webserver collection or based on the set of computers of cloud computing.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and the subscriber equipment 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and communication mode therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S1, the network equipment 1 obtains the popularization keyword of user from the subscriber equipment input.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, keyword is promoted in input in browser software, application program or client software; With the keyboard is example; When knocking keyboard in the input frame of user in application program and import, the network equipment 1 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as the popularization keyword of user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
In step S2, the network equipment 1 obtains the popularization result of said popularization keyword according to said popularization keyword.Particularly; The network equipment 1 is according to the popularization keyword of user's input of in step S1, obtaining; Through independently obtaining the popularization result of said popularization keyword; The modes such as popularization result of the said popularization keyword of perhaps accepting to obtain from other product or third party devices are obtained the popularization result of said popularization keyword.Said popularization result includes but not limited to clicking rate, retrieval amount, conversion ratio, the amount of representing of this popularization keyword etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining the popularization result who promotes keyword is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S3, the network equipment 1 obtains the mark post that is complementary with said popularization keyword according to said popularization keyword.Particularly, the network equipment 1 is according to the popularization keyword that in step S1, obtains, and through data base querying, table lookup, mode such as confirm in real time, obtains the mark post that is complementary with said popularization keyword.For example, suppose with the clicking rate of promoting keyword to serve as to promote the result, when the popularization keyword of user to its purchase, when keyword " fresh flower " was promoted in input, the network equipment 1 obtains the advertisement of this popularization keyword in step S2 clicking rate was 0.16; Subsequently, the network equipment 1 again in step S3 according to said popularization keyword " fresh flower ", be clicking rate 0.20 through the mark post that is complementary with said popularization keyword " fresh flower " that independently obtains or accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining and promote the mark post that keyword is complementary is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S4, the network equipment 1 compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.Particularly, the popularization result of the said popularization keyword that the network equipment 1 will obtain in step S2 compares with the said mark post that is complementary with the popularization keyword that in step S3, obtains, to obtain the analysis result of said popularization keyword.At this, said analysis result includes but not limited to that the popularization result of said popularization keyword is with respect to the quality of mark post, grading etc.Preferably; The network equipment 1 can be confirmed keyword grading threshold value with respect to the fine or not degree distribution of the mark post that is complementary with it according to all keywords; Confirm the grading of specific popularization keyword again according to said threshold value, for example excellent, good, in, the difference etc. or the more grading of refinement.Connect example, when the popularization keyword of user to its purchase, when keyword " fresh flower " was promoted in input, the clicking rate that the network equipment 1 obtains the advertisement of this popularization keyword was 0.16; Then, the network equipment 1 is again according to said popularization keyword " fresh flower ", is clicking rate 0.20 through the mark post that is complementary with said popularization keyword " fresh flower " that independently obtains or accept to obtain from other product or third party devices; Subsequently, the network equipment 1 compares the clicking rate and the said mark post that is complementary with it of said popularization keyword, draws both and differs clicking rate 0.04.Suppose according to keyword that with respect to the determined keyword of the fine or not degree distribution of the mark post that is complementary with it grading threshold value it is good to differ being rated of 0.04 clicking rate.Therefore, the analysis result of the said popularization keyword of the network equipment 1 acquisition is good.Those skilled in the art will be understood that above-mentioned several kinds of analysis modes are merely for example, and other analysis modes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, between above-mentioned each step S1-S4 be constant work.Particularly, the network equipment 1 obtains the popularization keyword of user through subscriber equipment 2 inputs in real time in step S1; After this, in step S2,, obtain the popularization result of said popularization keyword according to the said popularization keyword that in step S1, obtains; In step S3, the network equipment 1 obtains the mark post that is complementary with said popularization keyword again according to said popularization keyword; In step S4, the network equipment 1 further compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.At this; It will be understood by those skilled in the art that " continuing " be meant each step respectively according to mode of operation that set or adjustment in real time require to promote the obtaining of popularization result of the obtaining of keyword, this popularizations keyword, the obtaining and the comparison of this popularization result and said mark post of the mark post that is complementary with this popularizations keyword, stop in a long time importing operations such as popularization keywords until this user through subscriber equipment 2 execution.
Preferably, in step S6 (not shown), the network equipment 1 can also be confirmed the optimization information of said popularization keyword according to said analysis result.Particularly, the network equipment 1 is confirmed the size of the optimization space of said popularization keyword according to the analysis result of the said popularization keyword that in step S4, obtains, and according to the size of said optimization space, confirms the optimization information of said popularization keyword.For example, if the grading of the said popularization keyword that the network equipment 1 obtains is lower, explain that then optimization space is bigger; If the grading of the said popularization keyword that the network equipment 1 obtains is higher, explain that then optimization space is less.Preferably, the network equipment 1 can also combine popularization result (for example clicking rate, retrieval amount, the amount of representing and conversion ratio etc.), grading of said popularization keyword etc., confirms the optimization information of said popularization keyword.With the retrieval amount is example, if the optimization space of said popularization keyword is big and the retrieval amount is higher, explain after this popularizations keyword optimization to promote and have very great help promoting the result that the optimization information of then confirming said popularization keyword is to be directed against said popularization keyword optimization; If the optimization space of said popularization keyword is less and the retrieval amount is higher; Explain that the present popularization result of this popularization keyword is fine and very important as far as the user, the optimization information of then confirming said popularization keyword is maintenance and gives more sustained attention said popularization keyword; If the optimization space of said popularization keyword is very big and the retrieval amount is lower; Explain that this popularization keyword possibly have little significance as far as the user; But need very big optimization just better effect can be arranged, the optimization information of then confirming said popularization keyword is for according to circumstances selecting more suitably to promote keyword; If the optimization space of said popularization keyword is very little and the retrieval amount is lower; The popularization result that said popularization keyword is described is fine; And optimize not highly as far as user's marginal contribution, the optimization information of then confirming said popularization keyword is for keeping and giving more sustained attention said popularization keyword.Those skilled in the art will be understood that the above-mentioned several kinds of modes of confirming optimization information are merely for example; The mode of other definite optimization information existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Fig. 5 illustrates being used for based on mark post promoting the method flow diagram that keyword is analyzed in accordance with a preferred embodiment of the present invention.Wherein, step S1 '-S4 ' is identical with corresponding step S1-S4 shown in Figure 4 respectively, so locate to repeat no more, and mode by reference is contained in this.
In step S5 ', the network equipment 1 offers said subscriber equipment 2 with said analysis result and/or said optimization information.Particularly; The network equipment 1 passes through page technology; Like JSP, ASP, PHP technology; All or part of in the optimization information of the analysis result of the said popularization keyword that will in step S4 ', obtain, definite said popularization keyword or said analysis result and the said optimization information writes one or more webpages or with forms such as suspension frames, and these webpages and/or its link are offered subscriber equipment 2.Those skilled in the art will be understood that above-mentioned presentation mode is merely for example, and other presentation modes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
(with reference to Fig. 4) in a preferred embodiment, the network equipment 1 in step S3, according to said popularization keyword, and combines apply property, obtains the mark post that is complementary with said popularization keyword.Particularly; In step S3; The network equipment 1 is according to the popularization keyword of user's input of in step S1, obtaining; And combine the apply property of this popularization keyword, through said popularization keyword is carried out modes such as semantic analysis, classification or cluster, obtain the mark post that is complementary with said popularization keyword.For example; The popularization keyword of supposing user's input is " rose "; According to the apply property of " rose ", this popularization keyword is used by a large number of users, promotes the mark post of keyword so confirm all mean values that use this popularization result who promotes keyword as this.And for example; The popularization keyword of supposing user's input is " rose "; Apply property according to " rose "; This popularization keyword belongs to " fresh flower " in classification, then the network equipment 1 is " fresh flower " with this popularization keyword classification, and obtains the mark post of the mark post of keyword " fresh flower " as popularization keyword " rose ".Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example, and other obtain manners existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, said apply property include but not limited to following each: a) keyword attribute; B) clump attribute; C) industry attribute.In step S3, the network equipment 1 can be according to the popularization keyword of the user that in step S1, obtains input, and combines the keyword attribute of said popularization keyword, obtains the mark post that is complementary with said popularization keyword.For example; The popularization keyword of supposing user's input is " rose "; According to the apply property of " rose ", this popularization keyword is used by a large number of users, promotes the mark post of keyword so confirm all mean values that use this popularization result who promotes keyword as this.In step S3, the network equipment 1 can also be according to said popularization keyword, and combines the clump attribute of said popularization keyword, obtains the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " fresh flower express delivery "; The network equipment 1 carries out semantic analysis through this is promoted keyword; It is included in the cluster clump " fresh flower express delivery ", and obtains the popularization result of cluster clump " fresh flower express delivery ", with its mark post as popularization keyword " fresh flower express delivery ".In step S3, the network equipment 1 can also be according to said popularization keyword, and combines the industry attribute of said popularization keyword, obtains the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " colour TV ", and the network equipment 1 is analyzed through this is promoted keyword, and it is included in the industry " household electrical appliance "; And obtain the popularization result of keyword " household electrical appliance ", with it as the mark post of promoting keyword " household electrical appliances ".Those skilled in the art will be understood that above-mentioned apply property is merely for example, and other apply properties existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
(with reference to Fig. 4) in another preferred embodiment, in step S3, the network equipment 1 can also carry out matching inquiry according to said popularization keyword in the mark post storehouse, to obtain the mark post that is complementary with said popularization keyword.Particularly; In step S3, the network equipment 1 is according to the popularization keyword of user's input of in step S1, obtaining, and in mark post storehouse of oneself or the mark post storehouse that provided by the third party, carries out matching inquiry; Obtain the mark post that is complementary with said popularization keyword; Wherein, store keyword in the said mark post storehouse and the matching relationship of the mark post that is complementary with it, for example with the stored in form of matching list in said mark post storehouse.Obviously, such mode can reduce obtains the required calculated amount of mark post in real time, improves the sensitivity of response.For example, suppose that the popularization keyword of user's input is " rose ", the mark post that inquiry obtains and " rose " is complementary in the mark post storehouse.Preferably; When the network equipment 1 is failed in said mark post storehouse matching inquiry during to mark post that the popularization keyword with user's input is complementary; The network equipment 1 can also combine mode described in the previous embodiment; In the mark post storehouse, carrying out matching inquiry, to obtain the mark post that is complementary with said popularization keyword.For example, suppose that the popularization keyword of user's input is " rose ", the mark post that inquiry does not obtain and " rose " is complementary in the mark post storehouse; But according to this keyword apply property; This popularization keyword belongs to " fresh flower " in classification, then this is promoted keyword classification is " fresh flower " to the network equipment 1, and from the mark post storehouse match query; Obtain the mark post of keyword " fresh flower ", and will be somebody's turn to do the mark post of the mark post of " fresh flower " as popularization keyword " rose ".Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example, and other obtain manners existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, in step S7 (not shown), the network equipment 1 can also be confirmed the mark post that is complementary with said keyword according to keyword; According to said keyword and mark post said and that keyword is complementary, set up or upgrade said mark post storehouse.Particularly; In step S7 (not shown), the network equipment 1 is according to keyword, said keyword can be by the different user input or provide by third party device; Through modes such as semantic analysis, classification or clusters, confirm the mark post that is complementary with said keyword; After this, the network equipment 1 is again according to said keyword and mark post said and that keyword is complementary, sets up or upgrades the matching relationship between said keyword and said and mark post that keyword is complementary, thereby set up or upgrade said mark post storehouse.For example, the network equipment 1 has been confirmed the corresponding relation of the mark post that keyword " rose " is complementary with it, and will in the mark post storehouse, increase the matched record or the pairing mark post of modification " rose " of keyword and mark post according to this corresponding relation newly.Those skilled in the art will be understood that the mode in above-mentioned foundation or renewal mark post storehouse is merely for example; Other foundation existing or that possibly occur from now on or the mode of upgrading the mark post storehouse are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, in step S8 (not shown), the network equipment 1 can also upgrade the mark post in the said mark post storehouse according to following formula X i :
X i? = λ* ?X i-1 +(1 -λ) *X c
Wherein, X c Be iThe said mark post of unmodified constantly promptly is defined in the according to said mark post iThe constantly actual tolerance that records and obtained through possible conversion (as averaging), X I-1 Be iMark post in-1 moment said mark post storehouse, λIt is the modifying factor between 0 to 1.Particularly; Because that the mark post representative is the popularization result of one or more keywords, therefore, need to consider its stability (same mark post is relatively stable in a period of time) and dynamic (can change to some extent along with overall variation in the same mark post long period); In the following formula λCan require to set according to the stability and the dynamic of mark post.Those skilled in the art will be understood that the mode of above-mentioned renewal correction mark post is merely for example; The mode of other renewal correction mark posts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 4) in a preferred embodiment, in step S3, the network equipment 1 can also be according to said popularization keyword, and combines this user's user related information, obtains the mark post that is complementary with said popularization keyword.Particularly; In step S3, the network equipment 1 is according to the popularization keyword of user's input of in step S1, obtaining, and combines this user's user related information; Through mark post library inquiry, table lookup, mode such as confirm in real time, obtain the mark post that is complementary with said popularization keyword.Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example; Other existing or modes of obtaining mark post that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said user related information includes but not limited to following at least one: a) said user's mark post service recorder; B) said user's industry background; C) said user's geographic position.In step S3, the network equipment 1 can be according to said popularization keyword, and combines this user's mark post service recorder, obtains the mark post that is complementary with said popularization keyword.For example; The user once used the mark post of keyword " fresh flower express delivery "; Then when the user imports popularization keyword " fresh flower " once more; The network equipment 1 is through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially uses the mark post of popularization keyword " fresh flower " of mark post conduct and this user input of keyword " fresh flower express delivery ".In step S3, the network equipment 1 can also be according to said popularization keyword, and combines this user's industry background, and for example background information such as industry size, industry field is obtained the mark post that is complementary with said popularization keyword.For example; The popularization keyword of user's input is " Nokia "; The network equipment 1 is according to the industry background of " Nokia "; Through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially use the mark post of popularization keyword " Nokia " of mark post conduct and this user input of keyword " mobile phone ".In step S3, the network equipment 1 can also be according to said popularization keyword, and combines this user's geographic position, obtains the mark post that is complementary with said popularization keyword.For example; When the user imports popularization keyword " fresh flower express delivery "; The network equipment 1 is according to this user's geographic position (supposing that this user is positioned at Shanghai); Through mark post library inquiry, table lookup, mode such as confirm in real time, preferentially use the mark post of popularization keyword " fresh flower express delivery " of mark post conduct and this user input of keyword " fresh flower express delivery Shanghai ".Said user's geographic position can obtain through obtaining this user's IP address, also can obtain through the modes such as log-on message of obtaining this user.At this, the network equipment 1 both can independently have been accomplished the obtaining of said user related information, and also can accept the said user related information that obtains from other products or third party device.Those skilled in the art will be understood that above-mentioned user related information is merely for example, and other user related informations existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Preferably, in step S9 (not shown), the network equipment 1 can also upgrade said user related information according to the said mark post that is complementary with the popularization keyword.For example; The user once used the mark post of keyword " fresh flower express delivery "; Then said mark post is registered as this user's mark post service recorder; When the user again through with the network equipment 1 is mutual etc. when mode selects with the mark post in " fresh flower express delivery Shanghai " as mark post, said mark post service recorder is updated to the popularization result in " fresh flower express delivery Shanghai ".
(with reference to Fig. 4) in a preferred embodiment, in step S3, the network equipment 1 can also offer the user with a plurality of mark posts according to said popularization keyword, supplies it to select; Obtain this user-selected mark post that is complementary with said popularization keyword.Particularly, in step S3, the network equipment 1 can also be according to the popularization keyword of user's input of in step S1, obtaining; A plurality of mark posts are offered the user; For example, in step S3, when the network equipment 1 fails accurately to match the mark post that the popularization keyword with user's input is complementary; A plurality of mark posts of fuzzy matching are offered the user, supply it to select; After this, the network equipment 1 obtains this user-selected mark post that is complementary with said popularization keyword, and further handles.Those skilled in the art will be understood that the above-mentioned mode of obtaining mark post is merely for example; Other existing or modes of obtaining mark post that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 4) in another preferred embodiment; When said with promote mark post that keyword is complementary and comprise when a plurality of; In step S3; The network equipment 1 can also through weighting scheme, obtain the weighting mark post that is complementary with said popularization keyword according to the said mark post that is complementary with the popularization keyword; Wherein, in step S4, the network equipment 1 can also compare the popularization result and the said weighting mark post of said popularization keyword, to obtain the analysis result of said popularization keyword.Particularly; When the network equipment 1 in step S3; For example through mark post storehouse matching inquiry; Obtain mark post that the popularization keywords of a plurality of and user input are complementary, or when obtaining the mark post that user-selected a plurality of and said popularization keyword is complementary, the network equipment 1 can pass through weighting scheme, the weighting mark post that acquisition and said popularization keyword are complementary; After this, in step S4, the popularization result of the said popularization keyword that the network equipment 1 will obtain and said weighting mark post compare, and obtain the analysis result of said popularization keyword.Those skilled in the art will be understood that the analysis mode of above-mentioned many mark posts is merely for example; The analysis mode of other many mark posts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, comprise that when a plurality of, in step S4, the network equipment 1 can also through weighting scheme, obtain the analysis result of the weighting of said popularization keyword according to said analysis result when said analysis result.Particularly; When the network equipment 1 in step S3, for example through mark post storehouse matching inquiry, obtains mark post that popularization keywords a plurality of and user's input are complementary, when perhaps obtaining the mark post that user-selected a plurality of and said popularization keyword is complementary; In step S4; The network equipment 1 can compare popularization keyword and said a plurality of mark post that is complementary with this popularization keyword of this user's input, obtains a plurality of analysis results, according to said analysis result; Through weighting scheme, obtain the analysis result of the weighting of said popularization keyword.Those skilled in the art will be understood that the mode of a plurality of analysis results of above-mentioned processing is merely for example; The mode of a plurality of analysis results of other processing existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims (28)

1. one kind is used for based on mark post promoting the method that keyword is analyzed, and this method may further comprise the steps:
A obtains the popularization keyword of user from the subscriber equipment input;
B obtains the popularization result of said popularization keyword according to said popularization keyword;
C obtains the mark post that is complementary with said popularization keyword according to said popularization keyword;
D compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.
2. method according to claim 1, wherein, this method also comprises:
E confirms the optimization information of said popularization keyword according to said analysis result.
3. method according to claim 1 and 2, wherein, this method also comprises:
F offers said subscriber equipment with said analysis result and/or said optimization information.
4. according to each described method in the claim 1 to 3, wherein, said step c also comprises:
-according to said popularization keyword, and combine apply property, obtain the mark post that is complementary with said popularization keyword.
5. method according to claim 4, wherein, said apply property comprise following each:
-keyword attribute;
-clump attribute;
-industry attribute.
6. according to each described method in the claim 1 to 5, wherein, said step c also comprises:
-according to said popularization keyword, in the mark post storehouse, carry out matching inquiry, to obtain the mark post that is complementary with said popularization keyword.
7. method according to claim 6, wherein, this method also comprises step g:
-according to keyword, confirm the mark post that is complementary with said keyword;
-according to said keyword and mark post said and that keyword is complementary, set up or upgrade said mark post storehouse.
8. according to claim 6 or 7 described methods, wherein, this method also comprises:
H upgrades the mark post in the said mark post storehouse according to following formula X i :
X i? = λ* ?X i-1 +(1 -λ) *?X c
Wherein, X c Be iThe said mark post of moment unmodified, X I-1 Be iMark post in-1 moment said mark post storehouse, λIt is the modifying factor between 0 to 1.
9. according to each described method in the claim 1 to 8, wherein, said step c also comprises:
-according to said popularization keyword, and combine this user's user related information, obtain the mark post that is complementary with said popularization keyword.
10. method according to claim 9, wherein, said user related information comprises following at least one:
-said user's mark post service recorder;
-said user's industry background;
-said user's geographic position.
11. according to claim 9 or 10 described methods, wherein, this method also comprises:
I upgrades said user related information according to the said mark post that is complementary with the popularization keyword.
12. according to each described method in the claim 1 to 11, wherein, said step c also comprises:
-according to said popularization keyword, a plurality of mark posts are offered the user, supply it to select;
-obtain this user-selected mark post that is complementary with said popularization keyword.
13. according to each described method in the claim 1 to 12, wherein, said step c also comprises:
-when said with promote mark post that keyword is complementary and comprise when a plurality of, according to said with promote the mark post that keyword is complementary, through weighting scheme, obtain the weighting mark post that is complementary with said popularization keyword;
Wherein, said steps d also comprises:
-the popularization result and the said weighting mark post of said popularization keyword compared, to obtain the analysis result of said popularization keyword.
14. according to each described method in the claim 1 to 12, wherein, said steps d also comprises:
-when comprising, said analysis result according to said analysis result,, obtains the analysis result of the weighting of said popularization keyword when a plurality of through weighting scheme.
15. one kind is used for based on mark post promoting the equipment that keyword is analyzed, this equipment comprises:
First deriving means is used to obtain the popularization keyword of user from the subscriber equipment input;
Second deriving means is used for obtaining the popularization result of said popularization keyword according to said popularization keyword;
The 3rd deriving means according to said popularization keyword, obtains the mark post that is complementary with said popularization keyword;
Comparison means compares said popularization result and mark post said and that the popularization keyword is complementary, to obtain the analysis result of said popularization keyword.
16. equipment according to claim 15, wherein, this equipment also comprises:
Optimization means is used for confirming the optimization information of said popularization keyword according to said analysis result.
17. according to claim 15 or 16 described equipment, wherein, this equipment also comprises:
Generator is used for said analysis result and/or said optimization information are offered said subscriber equipment.
18. according to each described equipment in the claim 15 to 17, wherein, said the 3rd deriving means also is used for:
-according to said popularization keyword, and combine apply property, obtain the mark post that is complementary with said popularization keyword.
19. equipment according to claim 18, wherein, said apply property comprise following each:
-keyword attribute;
-clump attribute;
-industry attribute.
20. according to each described equipment in the claim 15 to 19, wherein, said the 3rd deriving means also is used for:
-according to said popularization keyword, in the mark post storehouse, carry out matching inquiry, to obtain the mark post that is complementary with said popularization keyword.
21. equipment according to claim 20, wherein, this equipment also comprises first updating device, is used for:
-according to keyword, confirm the mark post that is complementary with said keyword;
-according to said keyword and mark post said and that keyword is complementary, set up or upgrade said mark post storehouse.
22. according to claim 20 or 21 described equipment, wherein, this equipment also comprises:
Second updating device is used for according to following formula, upgrades the mark post in the said mark post storehouse X i :
X i? = λ* ?X i-1 +(1 -λ) *?X c
Wherein, X c Be iThe said mark post of moment unmodified, X i-1 Be iMark post in-1 moment said mark post storehouse, λIt is the modifying factor between 0 to 1.
23. according to each described equipment in the claim 15 to 22, wherein, said the 3rd deriving means also is used for:
-according to said popularization keyword, and combine this user's user related information, obtain the mark post that is complementary with said popularization keyword.
24. equipment according to claim 23, wherein, said user related information comprises following at least one:
-said user's mark post service recorder;
-said user's industry background;
-said user's geographic position.
25. according to claim 23 or 24 described equipment, wherein, this equipment also comprises:
The 3rd updating device is used for upgrading said user related information according to mark post said and that the popularization keyword is complementary.
26. according to each described equipment in the claim 15 to 26, wherein, said the 3rd deriving means also is used for:
-according to said popularization keyword, a plurality of mark posts are offered the user, supply it to select;
-obtain this user-selected mark post that is complementary with said popularization keyword.
27. according to each described equipment in the claim 15 to 26, wherein, said the 3rd deriving means also is used for:
-when said with promote mark post that keyword is complementary and comprise when a plurality of, according to said with promote the mark post that keyword is complementary, through weighting scheme, obtain the weighting mark post that is complementary with said popularization keyword;
Wherein, said comparison means also is used for:
-the popularization result and the said weighting mark post of said popularization keyword compared, to obtain the analysis result of said popularization keyword.
28. according to each described equipment in the claim 15 to 26, wherein, said comparison means also is used for:
-when comprising, said analysis result according to said analysis result,, obtains the analysis result of the weighting of said popularization keyword when a plurality of through weighting scheme.
CN2010102904568A 2010-09-25 2010-09-25 Method and equipment for analyzing generalization keywords based on benchmark Pending CN102411577A (en)

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Application publication date: 20120411