CN102647626A - Method and system for inserting advertisements in time shift program - Google Patents
Method and system for inserting advertisements in time shift program Download PDFInfo
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- CN102647626A CN102647626A CN2012100310136A CN201210031013A CN102647626A CN 102647626 A CN102647626 A CN 102647626A CN 2012100310136 A CN2012100310136 A CN 2012100310136A CN 201210031013 A CN201210031013 A CN 201210031013A CN 102647626 A CN102647626 A CN 102647626A
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- 238000007726 management method Methods 0.000 description 29
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- 230000008569 process Effects 0.000 description 11
- 230000000694 effects Effects 0.000 description 4
- 230000005540 biological transmission Effects 0.000 description 3
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Abstract
The invention relates to a method and a system for inserting advertisements in a time shift program; the method comprises the following steps that: a content management system sends a real-time program injection request to a content distribution network according to a program list; the content distribution network generates a recording task according to the program list, acquires the real-time flow of a live channel according to the recording task, generates a recording asset file according to recording rules, and returns the information of a recording asset to the content management system; the content management system returns the information of the program list and the information of the recording asset to an advertisement platform; the advertisement platform adds advertisements in a starting period and/or an ending period and/or a middle period of a program, and generates a play list which carries the information of the program list, the information of advertisement assets and the information of the recording asset by integrating the information of the recording asset according to the information of the program list.
Description
Technical field
The present invention relates to a kind of method and system of in time shift program, realizing advertisement insertion.
Background technology
DTV be one from programme acquisition, program making, program transmission up to user side all with the system end to end of digital form processing signals.Broadcast type and " interactive mode " DTV based on DVB (Digital Video Broadcasting, DVB) technical standard.Adopt the advanced user administrative skill can be with the quality of programme content with quantity is done perfectly and select and better program quality effect for the user brings more program; Digital television system can transmit multiple business, like high definition TV (being abbreviated as " HDTV " or " high definition "), standard definition television (being abbreviated as " SDTV " or " SD "), interactive TV, and data service or the like.Compare with simulated television, DTV has picture quality height, program capacity big (being more than 10 times of analog television transmission passage program capacity) and sound accompaniment good effectiveness.
Interactive TV business at DTV can comprise instant time-shift service and menu time-shift service.Instant time shift is made a comment or criticism and can be suspended by rewind down as DVD in the TV programme of broadcasting.TV playback is also named in the menu time shift; It has utilized the huge memory space of digital TV platform; Stored each TV station program of a couple of days, the user can select each channel at the program of same date not on TV guide, and the TV programme of having play are watched.In the prior art, Shang Weiyou realizes the method and system of advertisement insertion in time shift program.
Summary of the invention
The present invention provides a kind of method and system of in time shift program, realizing advertisement insertion.
The method of advertisement insertion that in time shift program, realizes provided by the invention comprises: Content Management System is initiated real time programme according to programme to content distributing network and is injected request; Said content distributing network generates recording task according to programme, obtains the real-time stream of direct broadcast band according to said recording task, generates and records asset file according to recording rule, will record assets information and return to said Content Management System; Said Content Management System programme information with record assets information and return to advertising platform; Said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and combines the said assets information of recording to generate first playlist that carries programme information, advertising assets information and record assets information.
In one embodiment of the invention; Add advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period at said advertising platform; And combine the said assets information of recording to generate and also to comprise after carrying programme information, advertising assets information and recording the step of first playlist of assets information: navigation server obtains the first corresponding playlist according to order request to said advertising platform, and first playlist is sent to video server; Said video server is according to the media file of said first playlist to said content distributing network acquisition request correspondence.
In one embodiment of the invention; Said Content Management System programme information with record in the step that assets information returns to advertising platform; If said Content Management System returns programme information to said advertising platform, do not record assets information and return; Then this method is further comprising the steps of: said Content Management System is given navigation server synchronously with said programme information and the said assets information of recording; Said advertising platform is according to beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement of said programme information at program, and second playlist of programme information and advertising assets information is carried in generation; Said navigation server obtains the second corresponding playlist according to order request from said advertising platform, according to said programme information, record assets information and second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
In one embodiment of the invention, said navigation server according to said programme information, record assets information and second playlist and generate and also comprise step after carrying programme information, advertising assets information and recording the step of the 3rd playlist of assets information: said navigation server sends to video server with said the 3rd playlist; Said video server is according to the media file of said the 3rd playlist to said content distributing network acquisition request correspondence.
In one embodiment of the invention; Before said advertising platform obtains corresponding playlist, also comprise according to order request at said navigation server: digital television gateway initiates to carry the order request of user profile, channel information and programme information according to programme, and order request is returned to said navigation server; Said navigation server carries out legitimacy to order request to be identified, if legal then obtain corresponding user, channel and programme information according to order request.
In one embodiment of the invention, also comprise after the corresponding media file of said content distributing network acquisition request at said video server: said video server carries the plug-flow of advertising assets information to digital TV terminal.
The system of advertisement insertion that in time shift program, realizes provided by the invention comprises Content Management System, content distributing network and advertising platform; Said Content Management System is initiated real time programme according to programme to said content distributing network and is injected request; Said content distributing network generates recording task according to said programme; Obtain the real-time stream of direct broadcast band according to said recording task; Record asset file according to recording the rule generation; To record assets information and return to said Content Management System; Said Content Management System programme information with record assets information and return to said advertising platform, said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and combines the said assets information of recording to generate first playlist that carries programme information, advertising assets information and record assets information.
In one embodiment of the invention; The said system of advertisement insertion that in time shift program, realizes also comprises navigation server and video server; Said navigation server obtains said first playlist according to order request to said advertising platform after said advertising platform generates said first playlist; And said first playlist sent to said video server, said video server according to said first playlist to the corresponding media file of said content distributing network acquisition request.
The system of advertisement insertion that in time shift program, realizes provided by the invention comprises Content Management System, content distributing network, navigation server and advertising platform; Said Content Management System is initiated real time programme according to programme to said content distributing network and is injected request; Said content distributing network generates recording task according to said programme; Obtain the real-time stream of direct broadcast band according to said recording task; Record asset file according to recording the rule generation; To record assets information and return to said Content Management System; Said Content Management System returns to said advertising platform to programme information; And with programme information with record assets information and give navigation server synchronously, said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and generates and carry second playlist of programme information and advertising assets information; Said navigation server obtains the second corresponding playlist according to order request to said advertising platform, and according to said programme information, record assets information and second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
In one embodiment of the invention; The said system of advertisement insertion that in time shift program, realizes also comprises video server; Said navigation server sends to said video server with said the 3rd playlist after generating said the 3rd playlist, said video server is according to the media file of said the 3rd playlist to said content distributing network acquisition request correspondence.
The present invention has realized in menu time shift class program, adding video ads through said method.
Above-mentioned explanation only is the general introduction of technical scheme of the present invention; Understand technological means of the present invention in order can more to know; And can implement according to the content of specification, and for let of the present invention above-mentioned with other purposes, feature and advantage can be more obviously understandable, below special act preferred embodiment; And conjunction with figs., specify as follows.
Description of drawings
The sketch map of the flow process that in time shift program, realizes advertisement insertion that provides for one embodiment of the invention shown in Figure 1.
The sketch map of the flow process that in time shift program, realizes advertisement insertion that provides for another embodiment of the present invention shown in Figure 2.
The realization that provides for the embodiment of the invention shown in Figure 3 the sketch map of time shifting broadcasting flow process of advertisement insertion.
The structural representation of the system that in time shift program, realizes advertisement insertion that provides for the embodiment of the invention shown in Figure 4.
Embodiment
Reach technological means and the effect that predetermined goal of the invention is taked for further setting forth the present invention; Below in conjunction with accompanying drawing and preferred embodiment; To its embodiment of method and system, structure, characteristic and the effect thereof that in time shift program, realize advertisement insertion that proposes according to the present invention, specify as after.
The present invention is mainly used in menu time shift class program and intercuts video ads.To in menu time shift class program, intercut video ads and at first will realize the menu time shift, realize that the menu time shift need become to record assets (each records all corresponding file of assets) with the television program record that direct broadcast band broadcasts.The strategy of being taked when recording can be to record or adopt regularly long recording according to the channel program list.When recording according to the channel program list, assets are recorded in corresponding one an of programme, and the production method of advertisement and program request flow process and VOD program request are similar, promptly directly at the said assets inserting advertisement of recording.When adopting regularly long recording, programme can corresponding a plurality of assets of recording, and at this moment, can carry out advertisement insertion through dual mode.First kind is by Content Management System (CMS; Content Management System) information of recording assets that will be correlated with (record asset file corresponding channel, Asset ID, recording starting time, record concluding time, file playing duration etc.) and programme information synchronization are given advertising platform (ADP; Advertisement Platform); According to programme with record assets information and break for commercialsy, generate the playlist that contains programme information, advertising assets information and record assets information by advertising platform.Second kind is directly to be broken for commercialsy according to programme by advertising platform; Generation contains the playlist of programme information and advertising assets information; The playlist that contains programme information and advertising assets information that is returned according to advertising platform by navigation server (NS, Navigater Server) again combines to record assets information and generates the playlist that contains programme information, advertising assets information and record assets information.
Hereinafter is specifically introduced the present invention realizes advertisement insertion in time shift program method; Said method at first is included in the flow process that realizes advertisement insertion in the time shift program; Said flow process is mainly used in records menu time shift class TV programme, and breaks for commercialsy in the TV programme that record through advertising platform.Shown in Figure 1 is the sketch map of in time shift program, realizing the flow process of advertisement insertion.As shown in Figure 1, said flow process mainly may further comprise the steps:
Step S11, Content Management System initiate real time programme according to programme to content distributing network (CDN, Content Delivery Network) and inject request.
Step S12; Content distributing network generates recording task according to programme; Obtain the real-time stream of direct broadcast band according to recording task and record, according to record rule (by programme record or by long recording regularly) generate and record asset file, and will record assets information and return to Content Management System.
Step S13, Content Management System with programme information with record assets information and return to advertising platform.
Step S14; Advertising platform is according to beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement of programme information at program, and first playlist that the assets information generation is carried programme information, advertising assets information and recorded assets information is recorded in combination.
In step S14, generate in the playing flow corresponding behind first playlist (seeing Fig. 3 for details), navigation server obtains the first corresponding playlist according to order request to advertising platform, and first playlist is sent to video server; Video server is according to the media file of first playlist to content distributing network acquisition request correspondence.
In addition; As shown in Figure 2, the present invention also is provided at another embodiment that realizes advertisement insertion in the time shift program, in this embodiment; Do not have to record assets information as if Content Management management system among the step S13 and return to advertising platform (shown in S13 ' among Fig. 2), then may further comprise the steps:
Step S15, Content Management System is with programme information and record assets information synchronously to navigation server.
Step S16, advertising platform is according to beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement of programme information at program, and second playlist of programme information and advertising assets information is carried in generation.
In step S16, generate in the playing flow corresponding behind second playlist (seeing Fig. 3 for details); Navigation server obtains the second corresponding playlist according to order request from advertising platform; According to programme information, record assets information and second playlist and generate the 3rd playlist that carries programme information, advertising assets information and record assets information, and the 3rd playlist is sent to video server; Video server is according to the media file of the 3rd playlist to content distributing network acquisition request correspondence.
In two above-mentioned embodiment, first playlist and the 3rd playlist all carry programme information, advertising assets information and record assets information, and video server can be according to this playlist to the corresponding media file of content distributing network acquisition request.
1 or after method shown in Figure 2 records TV programme and insert good advertisement, can carry out the time shifting broadcasting flow process, the TV programme of good advertisement are inserted in program request, the sketch map for the time shifting broadcasting flow process that realized advertisement insertion shown in Figure 3.As shown in Figure 3, said flow process mainly may further comprise the steps:
Step S21, user go up at digital television gateway (Portal) and carry out the program request of menu time shift class program according to programme, and order request is carried user profile, channel information and programme information.
Step S22, digital television gateway passes through navigation server with order request.
Step S23, navigation server carry out legitimacy to user's order request to be identified, if legal then generate and order token (PT, Purchase Token), and will order token and return to digital television gateway.
Step S24, digital television gateway generate the RTSP string (RTSP:Real Time Streaming Protocol, real time streaming transport protocol) that token is ordered in corresponding the carrying of program request; And send the RTSP string that generates to digital TV terminal; In the present embodiment, digital TV terminal can be STB (STB, Set Top Box); But be not limited thereto, it can also have the terminal of receiving digital television function for IPTV, digital TV integrated machine etc.
Step S25, digital TV terminal is through S1.SETUP (S1, Session Interfaces, session management interface.SETUP is a method of RTSP agreement, and effect is to let server give the flow distribution resource, starts RTSP and connects) initiate order request (input parameter: PT) to session manager (SM, Session Manager).
Step S26, session manager obtains the first or second corresponding playlist (input parameter: PT) of said order token through S2 (Session Interfaces, session management interface) navigation server requests.
Step S27; Navigation server finds order request corresponding user, channel and programme information according to ordering token; And obtain the corresponding first or second playlist (input parameter: channel ID of time shift program to advertising platform; Programme ID, groups of users information (decision user's rights of using and rank)).
Step S28, advertising platform returns to navigation server with first playlist or second playlist.
Step S29; First playlist that navigation server will return directly pass through session manager or according to programme information, record assets information and second playlist that returns generates the 3rd playlist that carries programme information, advertising assets information and record assets information, and the 3rd playlist is returned to session manager.
To video server (SS, Stream Server) initiation request, request sends to video server with first playlist or the 3rd playlist through R2 (Resource Interfaces, resource management interface) for step S30, session manager.
Step S31; Video server through C2 (interface that is used for document alignment and transmission between SS and the CDN) to the content distributing network initiation request; The media file that acquisition request first playlist or the 3rd playlist are corresponding; And after obtaining successfully, return session manager, inform that session manager has obtained success.
Step S32, session manager returns to the RTSP request that digital TV terminal carries out S1.
Step S33, digital TV terminal is initiated the RTSP request of C1 (Stream Control Interfaces, plug-flow control interface) to video server, and corresponding media file is play in request.
Step S34, video server asks to return to C1.
Step S35, video server carry the plug-flow of advertising assets information to digital TV terminal.
Be illustrated in figure 4 as the present invention realizes the system of advertisement insertion in time shift program structural representation.As shown in Figure 4, the present invention realizes that in time shift program the system of advertisement insertion mainly comprises Content Management System 41, content distributing network 42, navigation server 43, video server 44, advertising platform 45 and digital TV terminal 46.
Wherein, Content Management System 41 is initiated real time programme injection request according to programme to content distributing network 42.
In sum, the present invention adds video ads through said method and system in menu time shift class program, increased the income of operator.
The above only is preferred embodiment of the present invention, is not the present invention is done any pro forma restriction; Though the present invention discloses as above with preferred embodiment; Yet be not in order to limiting the present invention, anyly be familiar with the professional and technical personnel, in not breaking away from technical scheme scope of the present invention; When the technology contents of above-mentioned announcement capable of using is made a little change or is modified to the equivalent embodiment of equivalent variations; In every case be not break away from technical scheme content of the present invention, to any simple modification, equivalent variations and modification that above embodiment did, all still belong in the scope of technical scheme of the present invention according to technical spirit of the present invention.
Claims (10)
1. a method that in time shift program, realizes advertisement insertion is characterized in that this method comprises the steps:
Content Management System is initiated real time programme according to programme to content distributing network and is injected request;
Said content distributing network generates recording task according to programme, obtains the real-time stream of direct broadcast band according to said recording task, generates and records asset file according to recording rule, will record assets information and return to said Content Management System;
Said Content Management System programme information with record assets information and return to advertising platform;
Said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and combines the said assets information of recording to generate first playlist that carries programme information, advertising assets information and record assets information.
2. the method that in time shift program, realizes advertisement insertion as claimed in claim 1; It is characterized in that; Add advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period at said advertising platform, and combine the said assets information of recording to generate and also comprise after carrying programme information, advertising assets information and recording the step of first playlist of assets information:
Navigation server obtains the first corresponding playlist according to order request to said advertising platform, and first playlist is sent to video server;
Said video server is according to the media file of said first playlist to said content distributing network acquisition request correspondence.
3. the method that in time shift program, realizes advertisement insertion as claimed in claim 1; It is characterized in that; Said Content Management System programme information with record in the step that assets information returns to advertising platform; If said Content Management System returns programme information to said advertising platform, do not record assets information and return, then this method is further comprising the steps of:
Said Content Management System is given navigation server synchronously with said programme information and the said assets information of recording;
Said advertising platform is according to beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement of said programme information at program, and second playlist of programme information and advertising assets information is carried in generation;
Said navigation server obtains the second corresponding playlist according to order request from said advertising platform, according to said programme information, record assets information and second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
4. the method that in time shift program, realizes advertisement insertion as claimed in claim 3; It is characterized in that, said navigation server according to said programme information, record assets information and second playlist and generate and also comprise step after carrying programme information, advertising assets information and recording the step of the 3rd playlist of assets information:
Said navigation server sends to video server with said the 3rd playlist;
Said video server is according to the media file of said the 3rd playlist to said content distributing network acquisition request correspondence.
5. like claim 2 or the 3 described methods that in time shift program, realize advertisement insertion, it is characterized in that, also comprised before said advertising platform obtains corresponding playlist according to order request at said navigation server:
Digital television gateway initiates to carry the order request of user profile, channel information and programme information according to programme, and order request is returned to said navigation server;
Said navigation server carries out legitimacy to order request to be identified, if legal then obtain corresponding user, channel and programme information according to order request.
6. like claim 2 or the 4 described methods that in time shift program, realize advertisement insertion, it is characterized in that, after the corresponding media file of said content distributing network acquisition request, also comprise at said video server:
Said video server carries the plug-flow of advertising assets information to digital TV terminal.
7. system that in time shift program, realizes advertisement insertion; It is characterized in that; Said system comprises Content Management System, content distributing network and advertising platform; Said Content Management System is initiated real time programme according to programme to said content distributing network and is injected request; Said content distributing network generates recording task according to said programme, obtains the real-time stream of direct broadcast band according to said recording task, generates and records asset file according to recording rule; To record assets information and return to said Content Management System; Said Content Management System programme information with record assets information and return to said advertising platform, said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and combines the said assets information of recording to generate first playlist that carries programme information, advertising assets information and record assets information.
8. the system that in time shift program, realizes advertisement insertion as claimed in claim 7; It is characterized in that; The said system of advertisement insertion that in time shift program, realizes also comprises navigation server and video server; Said navigation server obtains said first playlist according to order request to said advertising platform after said advertising platform generates said first playlist; And said first playlist sent to said video server, said video server according to said first playlist to the corresponding media file of said content distributing network acquisition request.
9. system that in time shift program, realizes advertisement insertion; It is characterized in that; Said system comprises Content Management System, content distributing network, navigation server and advertising platform; Said Content Management System is initiated real time programme according to programme to said content distributing network and is injected request; Said content distributing network generates recording task according to said programme; Obtain the real-time stream of direct broadcast band according to said recording task, generate and record asset file, will record assets information and return to said Content Management System according to recording rule; Said Content Management System returns to said advertising platform to programme information; And with programme information with record assets information and give navigation server synchronously, said advertising platform adds advertisement according to said programme information at beginning period of program and/or processing completion time used for them and/or middle period, and generates and carry second playlist of programme information and advertising assets information; Said navigation server obtains the second corresponding playlist according to order request to said advertising platform, and according to said programme information, record assets information and second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
10. the system that in time shift program, realizes advertisement insertion as claimed in claim 9; It is characterized in that; The said system of advertisement insertion that in time shift program, realizes also comprises video server; Said navigation server sends to said video server with said the 3rd playlist after generating said the 3rd playlist, said video server is according to the media file of said the 3rd playlist to said content distributing network acquisition request correspondence.
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