CN102790910A - Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) - Google Patents
Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) Download PDFInfo
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- CN102790910A CN102790910A CN2012102648772A CN201210264877A CN102790910A CN 102790910 A CN102790910 A CN 102790910A CN 2012102648772 A CN2012102648772 A CN 2012102648772A CN 201210264877 A CN201210264877 A CN 201210264877A CN 102790910 A CN102790910 A CN 102790910A
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Abstract
The invention relates to the field of a digital television set top box and discloses a method for realizing the precise advertisement advertising to set top box users on the basis of EPG (electronic program guide). The method concretely comprises the following steps that the digital television set top box records the starting time and the finishing time corresponding to the current broadcast channel, in addition, the channel and the corresponding starting time and finishing time list is stored in a memory of the set top box, the set top box regularly sends the stored list to a front-end server, the front-end server distinguishes programs watched by users according to the channel and the corresponding starting time and finishing time list and classifies the programs watched by the users, the enjoyed watching program types of the users are distinguished according to classification, the front-end server classifies the users according to the enjoyed watching program types of the users, advertising packages are sent according to the classification of the users, and the characteristic values of the advertising packages correspond to the characteristic values of the enjoyed watching program type of the users.
Description
Technical field
The present invention relates to the digital television field, relate in particular to a kind of method that realization is thrown in to the set-top box users accurate advertisement based on EPG.
Background technology
EPG is the english abbreviation of Electronic Program Guide, and the meaning is an electric program menu.The index of the miscellaneous service that IPTV provided and navigation are all accomplished through the EPG system.In fact IPTV EPG is exactly the gate system of IPTV; The interface of EPG system and Web classes of pages are seemingly; The assembly of directly clicking when on the EPG interface, generally all providing all kinds of menus, button, link etc. can supply the user to select program also can comprise the dynamic or static content of multimedia that all kinds of confession users browse on the interface of EPG.EPG in the existing DTV STB is used to supply the user to check program list information; For advertisement all is that each digital cable customers is sent same ad content; Cause the transmission of advertisement not have specific aim like this, cause advertising effect poor, can not know that any people is the potential consumption colony of any advertised product but have a kind of method in the prior art; Cause advertisement precisely not throw in, advertising results are poor.
Summary of the invention
The objective of the invention is does not have specific aim to advertisement putting in the prior art, causes the technical problem of advertising results, the invention discloses a kind of method that realization is thrown in to the set-top box users accurate advertisement based on EPG.
The object of the invention is realized through following technical proposals:
A kind of method that realization is thrown in to the set-top box users accurate advertisement based on EPG; It specifically comprises following steps: DTV STB writes down current broadcasting channel corresponding zero-time and termination time; And channel and corresponding initial sum termination time tabulation thereof be kept in the memory of STB; The tabulation that STB regularly will be preserved sends to front-end server, and front-end server identifies the program that the user watches according to channel and corresponding zero-time and termination time, and the program that the user watches is classified; Go out the user according to Classification and Identification and like the program category watched; Front-end server is classified to the user according to the program category that the user likes watching, and sends advertisement packets according to user's classification, the characteristic value correspondence of the program category that the characteristic value of advertisement packets and user like watching.
Further; Said method also comprises: DTV STB is according to being arranged on time started and the concluding time that each channel of clock log in the STB is watched; When STB brought into operation, the record current time was the time started of current channel, when changing platform; The current time that record changes platform was a last channel concluding time and succeeding channel time started, and the like; When starting shooting, the last unused time of record is the concluding time of the channel before the last shutdown next time.
Further, said method also comprises: the concluding time that channel is watched deducts the time started less than certain threshold value, then the record of watching of this channel is not preserved.
Further, said method also comprises: STB sends once the channel of set-top box memory preservation in the start process and is given front-end server by the viewing time corresponding lists in each start and after writing down once the unused time.
Further; Said method also comprises: front-end server identifies the program that the user watches according to channel and corresponding initial sum termination time that the digital TV terminal STB sends in a period of time; And the program that the user watches classified; Go out the user according to Classification and Identification and like the program category watched, front-end server is classified to the user according to the program category that the user likes watching, and carries out advertisement delivery according to user's classification.
Further, said method also comprises: behind set-top-box opening, send once set-top box memory is preserved in the start process channel watched after the time corresponding lists gives front-end server, empty the tabulation in the STB.
Beneficial effect of the present invention: at first use DTV STB record watching zero-time and the termination time of each channel; And be kept in the memory of STB; On front-end server, identify the concrete program that the user watches each channel, the user is classified, send advertisement packets according to user's classification again according to the program that the user often watches according to the above-mentioned time; The characteristic value of the program category that the characteristic value of advertisement packets and user like watching is corresponding; It is related that the program category of the client being liked watch and advertisement packets are carried out, and accurately advertisement delivery is given the DTV STB terminal use, has improved the effect of advertisement putting.Give front-end server according to terminal set top box record, preservation, transmission tabulation; Front-end server is discerned, DTV STB is given in judgement, concurrent advertisement packets; Solved the technical problem that all users can only receive the advertising results difference that same advertisement packets causes; The consumer group to different throws in different advertisement, realizes the accurate advertisement input.
Embodiment
Be further described in the face of the present invention down.The invention discloses a kind of method that realization is thrown in to the set-top box users accurate advertisement based on EPG; It specifically comprises following steps: DTV STB writes down current broadcasting channel corresponding zero-time and termination time; And channel and corresponding initial sum termination time tabulation thereof be kept in the memory of STB; The tabulation that STB regularly will be preserved sends to front-end server, and front-end server identifies the program that the user watches according to channel and corresponding zero-time and termination time, and the program that the user watches is classified; Go out the user according to Classification and Identification and like the program category watched; Front-end server is classified to the user according to the program category that the user likes watching, and sends advertisement packets according to user's classification, the characteristic value correspondence of the program category that the characteristic value of advertisement packets and user like watching.The present invention at first uses DTV STB record watching zero-time and the termination time of each channel; And be kept in the memory of STB; On front-end server, identify the concrete program that the user watches each channel, the user is classified, send advertisement packets according to user's classification again according to the program that the user often watches according to the above-mentioned time; The characteristic value of the program category that the characteristic value of advertisement packets and user like watching is corresponding; It is related that the program category of the client being liked watch and advertisement packets are carried out, and accurately advertisement delivery is given the DTV STB terminal use, has improved the effect of advertisement putting.Give front-end server according to terminal set top box record, preservation, transmission tabulation; Front-end server is discerned, DTV STB is given in judgement, concurrent advertisement packets; Solved the technical problem that all users can only receive the advertising results difference that same advertisement packets causes; The consumer group to different throws in different advertisement, realizes the accurate advertisement input.
Further; Said method also comprises: DTV STB is according to being arranged on time started and the concluding time that each channel of clock log in the STB is watched; When STB brought into operation, the record current time was the time started of current channel, when changing platform; The current time that record changes platform was a last channel concluding time and succeeding channel time started, and the like; When starting shooting, the last unused time of record is the concluding time of the channel before the last shutdown next time.Because STB can not write down the unused time through memory in shutdown, so need after the start above-mentioned data carried out record next time.Go out the concrete time that the user watches each channel through above-mentioned clock log, for front-end server analysis and judgement.
Further, the concluding time that above-mentioned channel is watched deducts the time started less than certain threshold value, then the record of watching of this channel is not preserved.For example the user has only stopped the very short time changing platform behind some channels; In 30 seconds; In perhaps 10 seconds, or 3 seconds, think that then the user selects oneself to want what the program seen or operate miss caused for no other reason than that order is changed platform; Do not have analysis significance, delete the accuracy that these data have increased follow-up judgement.
Further, said method also comprises: STB sends once the channel of set-top box memory preservation in the start process and is given front-end server by the viewing time corresponding lists in each start and after writing down once the unused time.DTV STB can not send the unused time and put to front-end server after shutdown; In shutdown, preserve, and data list is being sent to server carry out analysis and judgement after the start next time according to the following unused time of clock log and when starting shooting next time.
Further; Above-mentioned front-end server identifies the program that the user watches according to channel and corresponding initial sum termination time that the digital TV terminal STB sends in a period of time; And the program that the user watches classified; Go out the user according to Classification and Identification and like the program category watched, front-end server is classified to the user according to the program category that the user likes watching, and carries out advertisement delivery according to user's classification.Above-mentioned a period of time can be generally one month for the time period of a week, one month or other random length, and the analysis and judgement result in the one-period period is just more accurate; Like the program category watched according to the user that analyzes, for example, user 50% time is to watch the sport category program; 40% time is to watch variety entertainment class program; Other times are being watched other programs, think that then the program category that the user likes watching is sport category program and variety entertainment class program, and above-mentioned classification can also continue refinement; Such as the sports news class in the sport category; The variety entertainment class be entertainment news class or the like, then can also continue Classification and Identification according to refinement and go out the user and specifically like the program category watched, after user's start; Different according to the different corresponding consumption habits of user preferences program with target product, be that packing sends to user side to characteristic value together to ad classification with the user preferences program.Select to play, do not play the advertisement of non-user's favor program type, throw in to realize accurate advertisement with the identical advertisement packets of user's favorite program type.Concrete program classification and throw in different advertisement to the user in the said process according to different program classifications; Those skilled in the art carries out different definition according to general technological know-how or user's demand; And carry out the setting of different advertisements according to different user classification, do not giving unnecessary details at this.
Further, said method also be included in send behind the set-top-box opening set-top box memory is preserved in the last start process channel watched after the time corresponding lists gives front-end server, empty the tabulation in the STB.After sending successfully, empty tabulation, be convenient to continue the hobby of recording user, and further carry out advertisement putting better.
Here invention is described in detail through concrete examples of implementation; Provide the description of the foregoing description to make or use the present invention, the various modifications of these embodiment to understand easily in order to make those skilled in the art.The present invention is not limited to these examples, or some aspect wherein.Scope of the present invention is elaborated through additional claim.
Above-mentioned explanation illustrates and has described a preferred embodiment of the present invention; But as previously mentioned; Be to be understood that the present invention is not limited to the form that this paper discloses, should do not regard eliminating as, and can be used for various other combinations, modification and environment other embodiment; And can in invention contemplated scope described herein, change through the technology or the knowledge of above-mentioned instruction or association area.And change that those skilled in the art carried out and variation do not break away from the spirit and scope of the present invention, then all should be in the protection range of accompanying claims of the present invention.
Claims (6)
1. method that realizes throwing in based on EPG to the set-top box users accurate advertisement; It specifically comprises following steps: DTV STB writes down current broadcasting channel corresponding zero-time and termination time; And channel and corresponding initial sum termination time tabulation thereof be kept in the memory of STB; The tabulation that STB regularly will be preserved sends to front-end server, and front-end server identifies the program that the user watches according to channel and corresponding zero-time and termination time, and the program that the user watches is classified; Go out the user according to Classification and Identification and like the program category watched; Front-end server is classified to the user according to the program category that the user likes watching, and sends advertisement packets according to user's classification, the characteristic value correspondence of the program category that the characteristic value of advertisement packets and user like watching.
2. EPG as claimed in claim 1 realizes the method to the input of set-top box users accurate advertisement; It is characterized in that said method also comprises: DTV STB is according to being arranged on time started and the concluding time that each channel of clock log in the STB is watched; When STB brought into operation, the record current time was the time started of current channel, when changing platform; The current time that record changes platform was a last channel concluding time and succeeding channel time started, and the like; When starting shooting, the last unused time of record is the concluding time of the channel before the last shutdown next time.
3. EPG as claimed in claim 1 realizes the method to the input of set-top box users accurate advertisement; It is characterized in that said method also comprises: the concluding time that channel is watched deducts the time started less than certain threshold value, then the record of watching of this channel is not preserved.
4. EPG as claimed in claim 1 realizes it is characterized in that to the method for set-top box users accurate advertisement input said method also comprises: STB sends once the channel of set-top box memory preservation in the start process and is given front-end server by the viewing time corresponding lists in each start and after writing down once the unused time.
5. EPG as claimed in claim 1 realizes the method to the input of set-top box users accurate advertisement; It is characterized in that said method also comprises: front-end server identifies the program that the user watches according to channel and corresponding initial sum termination time that the digital TV terminal STB sends in a period of time; And the program that the user watches classified; Go out the user according to Classification and Identification and like the program category watched; Front-end server is classified to the user according to the program category that the user likes watching, and carries out advertisement delivery according to user's classification.
6. EPG as claimed in claim 1 realizes the method to the input of set-top box users accurate advertisement; It is characterized in that said method also comprises: behind set-top-box opening, send once set-top box memory is preserved in the start process channel watched after the time corresponding lists gives front-end server, empty the tabulation in the STB.
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| CN2012102648772A CN102790910A (en) | 2012-07-30 | 2012-07-30 | Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) |
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| CN2012102648772A CN102790910A (en) | 2012-07-30 | 2012-07-30 | Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) |
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Cited By (12)
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| CN103279878A (en) * | 2013-05-22 | 2013-09-04 | 广州威信信息科技发展有限公司 | Precise interactive digital television advertisement putting system and method |
| CN103338402A (en) * | 2013-06-04 | 2013-10-02 | 青岛海信宽带多媒体技术有限公司 | A digital television reception device, a control method for digital television advertisement playing and a system |
| CN104780449A (en) * | 2015-03-18 | 2015-07-15 | 福建新大陆通信科技股份有限公司 | Method and system for screening unidirectional set-top box advertisement |
| CN106157096A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Recommend concrete grammar and the system of video ads |
| WO2016184288A1 (en) * | 2015-05-15 | 2016-11-24 | 中兴通讯股份有限公司 | Advertisement putting method, device and system |
| CN106412638A (en) * | 2016-09-26 | 2017-02-15 | 天脉聚源（北京）科技有限公司 | Method and apparatus for determining user category |
| CN106658073A (en) * | 2016-11-17 | 2017-05-10 | 康佳集团股份有限公司 | Intelligent television power-on advertisement push method and system |
| CN106686455A (en) * | 2016-11-30 | 2017-05-17 | 成都驰通数码系统有限公司 | Intelligent advertisement putting method for digital television network |
| CN108391167A (en) * | 2018-01-16 | 2018-08-10 | 山东浪潮商用系统有限公司 | A kind of advertisement placement method, set-top box and system |
| CN108810578A (en) * | 2017-05-05 | 2018-11-13 | 赵阳 | Advertisement cut-in method and system applied to user terminal |
| CN112217821A (en) * | 2020-10-12 | 2021-01-12 | 广州欢网科技有限责任公司 | Method and device for advertising based on live broadcast behavior of user |
| CN113301399A (en) * | 2021-05-19 | 2021-08-24 | 中山亿联智能科技有限公司 | Advertisement putting method based on user behavior analysis and applied to set top box |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103279878A (en) * | 2013-05-22 | 2013-09-04 | 广州威信信息科技发展有限公司 | Precise interactive digital television advertisement putting system and method |
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| CN106658073A (en) * | 2016-11-17 | 2017-05-10 | 康佳集团股份有限公司 | Intelligent television power-on advertisement push method and system |
| CN106686455A (en) * | 2016-11-30 | 2017-05-17 | 成都驰通数码系统有限公司 | Intelligent advertisement putting method for digital television network |
| CN106686455B (en) * | 2016-11-30 | 2019-06-07 | 成都驰通数码系统有限公司 | A kind of intelligent advertisement put-on method for digital TV network |
| CN108810578A (en) * | 2017-05-05 | 2018-11-13 | 赵阳 | Advertisement cut-in method and system applied to user terminal |
| CN108391167A (en) * | 2018-01-16 | 2018-08-10 | 山东浪潮商用系统有限公司 | A kind of advertisement placement method, set-top box and system |
| CN112217821A (en) * | 2020-10-12 | 2021-01-12 | 广州欢网科技有限责任公司 | Method and device for advertising based on live broadcast behavior of user |
| CN112217821B (en) * | 2020-10-12 | 2022-07-22 | 广州欢网科技有限责任公司 | Method and device for advertising based on live broadcast behavior of user |
| CN113301399A (en) * | 2021-05-19 | 2021-08-24 | 中山亿联智能科技有限公司 | Advertisement putting method based on user behavior analysis and applied to set top box |
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Application publication date: 20121121 |