CN103208242A - Electronic advertising method and electronic apparatus - Google Patents
Electronic advertising method and electronic apparatus Download PDFInfo
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- CN103208242A CN103208242A CN2012105377274A CN201210537727A CN103208242A CN 103208242 A CN103208242 A CN 103208242A CN 2012105377274 A CN2012105377274 A CN 2012105377274A CN 201210537727 A CN201210537727 A CN 201210537727A CN 103208242 A CN103208242 A CN 103208242A
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Abstract
The invention relates to an electronic advertising method and an electronic apparatus. In the method, an amount of a factor of the electronic apparatus in executing a task function is accumulated and whether the amount is over a preset value of the electronic apparatus or not is determined. An advertisement is displayed if the amount is over the preset value and a question according to content of the advertisement is displayed. An operation responding an answer to the question is detected and a non-advertisement function is executed if the operation is detected.
Description
Technical field
The present invention relates to a kind of advertising method and device, particularly a kind of e-advertising method and electronic installation.
Background technology
Electric paper display (electronic paper display) has used a large amount of microcapsules (microcapsule), and just electric ink can be presented at digital content on the plastic film sheet as optical element.Clear solution in each microcapsules contains a plurality of positively charged white particles and a plurality of electronegative black particles.When applying positive electric field or negative electric field, corresponding particle will move the top of microcapsules so far, make the user can see these particles, and make the demonstration sheet present the demonstration result of white or black.
Development along with electronic display technology, the for example high brightness of electric paper display, low power consumption and resilient characteristic have made electric paper display be used in the display application miscellaneous, particularly be applied on the e-book (electronic book, e-book).
Summary of the invention
The objective of the invention is to, a kind of new e-advertising method and device thereof are provided, technical matters to be solved is to make it work as the idle one section Preset Time of electronic installation or electronic installation when being about to carry out specific function, namely play advertisement, and by may be displayed among the advertisement relevant for the problem of described advertisement and a plurality of answer choice or after the advertisement, with the content of pressure reader browse advertisements, thereby can deepen the user for the impression of advertisement, be very suitable for practicality.
The object of the invention to solve the technical problems realizes by the following technical solutions.For achieving the above object, according to a kind of e-advertising method provided by the invention, be applicable to electronic installation.In the method, when the execution work function, the quantity of the factor of accumulative total electronic installation, and judge whether this quantity surpasses the preset value of electronic installation.If this quantity surpasses preset value and then shows advertisement, and show problem according to advertisement content.Detecting is in response to the operation of the answer of problem, and if detect described operation, carries out non-advertising function.
In one embodiment of this invention, the described factor comprises the page turning number of times of e-book.
In one embodiment of this invention, if described quantity surpasses preset value and shows that then the step of advertisement comprises the execution of break-off function and shows advertisement, and comprise in the step of carrying out non-advertising function and to carry out described non-advertising function again that wherein said non-advertising function is work functions.
In one embodiment of this invention, advertisement provides to electronic installation along with the installation of work functions, and described work functions comprises e-book.
In one embodiment of this invention, described method also comprise remove, translation or dwindle described advertisement, and describedly remove, translation or the step of dwindling advertisement be to carry out according to the correct situation of the answer of problem.
In one embodiment of this invention, described method also comprises a plurality of answer choice of demonstration problem.
In one embodiment of this invention, described operation is to be executed at least on one of them of a plurality of answer choice.
In one embodiment of this invention, described method comprises report is sent to provides the advertisement content server, and wherein this report comprises user's information and the information of answer.
In one embodiment of this invention, described method comprises that also detecting is executed in the affirmation operation in the advertisement, wherein when confirming that operation is detected, carries out the step of demonstration problem and answer choice.
In one embodiment of this invention, in the step of detecting in response to the operation of the answer of problem, only start a plurality of sweep traces in the touch control type screen, and these sweep traces are the viewing areas that are arranged in these answer choice.
In one embodiment of this invention, in the step of detecting in response to the operation of the answer of problem, reduce the quantity of a plurality of sweep traces that are activated on the touch control type screen, wherein these sweep traces that are activated are to detect the operation on one of them at least that is executed in a plurality of answer choice.
In one embodiment of this invention, before a plurality of answer choice of playing advertisement, problem and this problem, the content of the answer choice of advertisement, problem and this problem is more downloaded or upgrade to electronic installation from content server.
In one embodiment of this invention, described method also comprises the content of downloading or upgrade advertisement and problem from content server.
In one embodiment of this invention, electronic installation comprises display device of electronic paper.
The object of the invention to solve the technical problems also adopts following technical scheme to realize.For achieving the above object, a kind of e-advertising method according to the present invention provides in addition is applicable to electronic installation.In the method, detecting is used for the trigger pip of executive system function.If detect trigger pip, show advertisement, and show problem according to advertisement content.Detecting if detect described operation, is carried out non-advertising function in response to the operation of the answer of problem.
The object of the invention to solve the technical problems also realizes in addition by the following technical solutions.For achieving the above object, according to a kind of electronic installation provided by the invention, comprise display, input media, integrating instrument and advertisement module.Integrating instrument is through the quantity of configuration in order to the factor of time accumulative total electronic installation in functional module execution work function.Advertisement module, then makes display play advertisement if quantity surpasses the preset value of electronic installation, and makes the display playback problem according to advertisement content in order to judge whether quantity surpasses the preset value of electronic installation through configuration.Input media, is wherein operated then advertisement module and is carried out non-advertising function if detect in order to the operation of detecting in response to the answer of problem through configuration.
In one embodiment of this invention, electronic installation also comprises functional module, its through configuration in order to the execution work function.
In one embodiment of this invention, functional module also comprise the break-off function execution, make display play advertisement and carry out non-advertising function again, wherein said non-advertising function is work functions.
In one embodiment of this invention, advertisement module also comprise remove, translation or dwindle advertisement.
In one embodiment of this invention, advertisement module carry out with the correct situation of the answer of problem remove, translation or dwindle advertisement.
In one embodiment of this invention, advertisement module also makes a plurality of answer choice of display playback problem.
In one embodiment of this invention, described operation is executed at least on one of them of a plurality of answer choice.
In one embodiment of this invention, electronic installation also comprises communication module, and it in order to connecting content server, and downloads or be updated in the answer choice of advertisement content, problem and problem the advertisement module from content server through configuration.
In one embodiment of this invention, advertisement module also sends report to the advertisement content server is provided, and wherein report comprises user's information and the information of answer.
In one embodiment of this invention, input media also configuration is operated in order to the affirmation that detecting is executed in the advertisement, and when confirming that operation is detected, advertisement module more configuration is used so that display playback problem and a plurality of answer choice.
In one embodiment of this invention, advertisement module only starts a plurality of sweep traces in the touch control type screen, wherein these sweep traces are the viewing areas that are arranged in described answer choice, or the quantity of a plurality of sweep traces that are activated on the minimizing touch control type screen, wherein said a plurality of sweep traces that are activated are to detect the operation on one of them at least that is executed in a plurality of answer choice.
The object of the invention to solve the technical problems realizes in addition more by the following technical solutions.To achieve the above object of the invention, a kind of electronic installation according to the present invention provides in addition comprises display, input media, functional module and advertisement module.Functional module through configuration in order to executive system function and send trigger pip.Advertisement module, makes display play advertisement, and shows problem according to advertisement content in order to when detecting trigger pip through configuration.In order to the operation of detecting in response to the answer of problem, wherein if detect operation, functional module is carried out non-advertising function to input media through configuration.
The present invention compared with prior art has tangible advantage and beneficial effect.By technique scheme, e-advertising method of the present invention and device thereof have following advantage and beneficial effect at least: e-advertising method of the present invention and electronic installation, when the idle one section Preset Time of electronic installation or electronic installation are about to carry out specific function, namely play advertisement.May be displayed among the advertisement or after the advertisement relevant for the problem of described advertisement and a plurality of answer choice, forcing the content of reader's browse advertisements, thereby can deepen the user for the impression of advertisement.
In sum, the invention relates to a kind of e-advertising method and device thereof.In the method, when electronic installation execution work function, the quantity of the accumulative total factor, and judge whether this quantity surpasses the preset value of electronic installation.If this quantity surpasses preset value and then shows advertisement, and show problem according to advertisement content.Detecting is in response to the operation of the answer of problem, and if detect described operation, carries out non-advertising function.
Above-mentioned explanation only is the general introduction of technical solution of the present invention, for can clearer understanding technological means of the present invention, and can be implemented according to the content of instructions, and for above-mentioned and other purposes, feature and advantage of the present invention can be become apparent, below especially exemplified by preferred embodiment, and conjunction with figs., be described in detail as follows.
Description of drawings
Fig. 1 is the block scheme of the electronic installation that illustrates according to one embodiment of the invention.
Fig. 2 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.
Fig. 3 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.
Fig. 4 is the synoptic diagram of the example of the e-advertising method that illustrates according to one embodiment of the invention.
Fig. 5 is the block scheme of the electronic installation that illustrates according to one embodiment of the invention.
Fig. 6 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.
Fig. 7 is the block scheme of the electronic installation that illustrates according to one embodiment of the invention.
Fig. 8 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.
Fig. 9 is the block scheme according to the 3rd electronic installation that embodiment illustrates of the present invention.
Figure 10 is the process flow diagram of the e-advertising method that illustrates of the 3rd embodiment according to the present invention.
Figure 11 is the process flow diagram of the e-advertising method that illustrates of the 3rd embodiment according to the present invention.
10,40,50,70,90: electronic installation
12,42: display
14: input media
16,54,74: integrating instrument
18,58,76,96: advertisement module
S202～S212, S302～S312, S602～S614, S802～S816, S1002～S1014, S1102～S1112: step
44: advertisement
46: form
52,72,92: touch control type screen
56,94: functional module
78: communication module
Embodiment
Reach technological means and the effect that predetermined goal of the invention is taked for further setting forth the present invention, below in conjunction with accompanying drawing and preferred embodiment, the e-advertising method that foundation the present invention is proposed and install its embodiment, method, step, structure, feature and effect thereof, describe in detail as after.
In order to guarantee that the shown content of advertisement can impress in reader's brain, embodiments of the invention will be play the problem relevant with described ad content thereupon when playing advertisement.
Described advertisement comprises and can be used for that people are known and persuade picture that people buy, symbol etc.The reader browses this advertisement content and chooses correct answer choice.And only when choosing correct answer choice, electronic installation just can be replied the picture of playing originally or be replied the systemic-function that is triggered by the reader.
Above-mentioned advertisement, problem and answer choice can show after a period of time at reader's described electronic installation that left unused.Because the permanent display characteristic of display device of electronic paper, these contents can not need consume extra electric power and show constantly.When the reader reuses display device of electronic paper, namely can cause reader's attention in the advertisement of playing, and the problem of its demonstration and answer choice can deepen the reader for the impression of ad content, thereby reach preferable advertising results.
First embodiment
Fig. 1 is the calcspar of the electronic installation that illustrates according to one embodiment of the invention.See also shown in Figure 1ly, electronic installation 10 can be for example display device of electronic paper, intelligent mobile phone, panel computer or other any electronic installations with touch control type screen.Electronic installation 10 comprises display 12, input media 14, integrating instrument 16, and advertisement module 18, and the function of these elements will be described respectively at following length.
Integrating instrument 16 and advertisement module 18 can be the hardware of for example being made up of logic circuit component, or be stored in storer in the electronic installation 10 or the software in the hard disk, and described software is the processor that can be written in the electronic installation 10, and carries out the software of the e-advertising method of embodiments of the invention.
Fig. 2 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.Please consult Figure 1 and Figure 2 simultaneously, the electronic installation 10 that the method that proposes according to embodiments of the invention can be applied to illustrate among Fig. 1.The step details of the method that proposes according to embodiments of the invention will be aided with element among Fig. 1 for reference to describing.
At first, the quantity (step S202) of integrating instrument 16 its factor of accumulative total when electronic installation 10 execution work functions.Therefore, advertisement module 18 can monitor this quantity and judge whether this quantity surpasses preset value (step S204).The described factor can be the page turning number of times of for example e-book, but is not limited thereto.
When this quantity surpassed described preset value, advertisement module 18 was namely play advertisement (step S206), and makes display 12 come playback problem (step S208) according to advertisement content.The broadcast of advertisement can be to contain whole image or the picture (for example upper limb of picture, lower edge, left side or right side etc.) partly that script display 12 is play, can cause user's attention thus, and force the user continuing to view and admire advertisement earlier before the operating electronic devices 10.
Simultaneously, input media 14 continues the detecting operation, and advertisement module 18 judges whether to detect the operation (step S210) in response to the answer of described problem.In the present embodiment, above-mentioned advertisement and problem are play simultaneously.Yet in another embodiment, above-mentioned advertisement and problem also can be sequentially to play.Particularly, when described quantity surpasses preset value, will play advertisement earlier, then when detecting the operation that is executed in the described advertisement, then play described problem again.
In step S210, if when detecting operation in response to the answer of described problem, advertisement module 18 is carried out non-advertising functions (step S212).
Note that above-mentioned work functions is that for example e-book or other can be by the performed application programs of electronic installation 10, and above-mentioned advertisement content can be and is associated by the performed work functions of electronic installation 10.Described non-advertising function be for example with described work functions identical functions, or the application program carried out of another user's desire, but be not limited thereto.Except described non-advertising function, electronic installation 10 more can be carried out according to the correct situation of the answer of problem and remove, translation or dwindle described advertisement.
In addition, in step S206, when described quantity surpasses preset value, the execution that advertisement module 18 more can the break-off function, and if detect in step S212 in response to the operation of the answer of described problem the time, i.e. execution work function again.
Second embodiment
On commercial use, advertisement is built in wherein in can be when buying electronic installation 10.That is to say that advertisement is the database that is built in being stored in the electronic installation 10, and after upgrade so that advertisement can be play in suitable occasion.
Specifically bright, Fig. 3 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.Please consult Fig. 1 and shown in Figure 3 simultaneously, the method that proposes according to embodiments of the invention can be applied to the electronic installation 10 among Fig. 1.The step details of the method that proposes according to embodiments of the invention will be aided with element among Fig. 1 for reference to describing.
At first, when user's shut-down operation electronic installation 10, namely can trigger the standby time (step S 302) of integrating instrument 16 accumulative total electronic installations 10.Then, advertisement module 18 is more monitored this standby time, and judges whether surpass preset value (step S304) this standby time.
When surpassed preset value this standby time, advertisement module 18 made display 12 play advertisement, problem and a plurality of answer choice (step S306).The broadcast of advertisement can be to contain whole image or the picture (for example upper limb of picture, lower edge, left side or right side etc.) partly that script display 12 is play, just can cause user's attention thus, and force the user continuing to view and admire advertisement earlier before the operating electronic devices 10.The option of problem and answer can be that popular opinion investigation, market survey or other are any relevant for ad content or the questionnaire of user's interest.
Simultaneously, input media 14 continues the detecting operation, and advertisement module 18 then judges whether to detect the operation (step S308) on one of them of a plurality of answer choice.In the present embodiment, above-mentioned advertisement and problem are play simultaneously.Yet in another embodiment, above-mentioned advertisement and problem also can be sequentially to play.Particularly, when surpass preset value described standby time, will play advertisement earlier, then when detecting the operation that is executed in the described advertisement, then play described problem again.
In step S308, if when detecting operation on these answer choice, advertisement module 18 is then judged the selected answer choice of this operation whether correct (step S310).If selected answer choice is correct, then advertisement module 18 removes advertisement (step S312), and replys the picture of originally playing on display 12.On the other hand, if selected answer choice is wrong, then flow process is got back to step S306, and advertisement module 18 can still be play advertisement, problem and a plurality of answer choice originally, perhaps, advertisement module 18 also can become plays another advertisement, problem and a plurality of answer choice, but can be not limited thereto.
Fig. 4 is the synoptic diagram of the example of the e-advertising method that illustrates according to one embodiment of the invention.See also shown in Figure 4ly, after electronic installation 40 has left unused one section Preset Time, play at display 42 about the advertisement 44 of car, and contained the picture of playing originally.Simultaneously, the form 46 that has comprised a problem and a plurality of answer choice is also play at the lower part of advertisement 44 simultaneously.Problem: " may I ask this chassis and be which time? " it is the problem that is associated with car that advertisement 44 is play.By browse advertisements 44, the reader can choose " before 1975 " easily as answer.This problem can be deepened the impression of the content that the reader presents for advertisement 44, and reaches preferable advertising results.
Note that described advertisement can be along with soon being occurred by the performed function of electronic installation, or occur along with being about to the digital content of being play by electronic installation.Advertisement is to provide to electronic installation along with the installation of described function.Below will further describe.
The 3rd embodiment
On commercial use, the manufacturer of electronic installation or the supplier of cooperating content or advertiser can provide multiple application program or digital content free or charge to come to download to the user.When free or the content of discount were provided, the supplier of content can come as give-and-take conditions with playing advertisement.That is to say that advertisement can occur when user's executive utility or when watching digital content.
Fig. 5 is the block scheme of the electronic installation that illustrates according to one embodiment of the invention.Fig. 6 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.Please consult Fig. 5 and shown in Figure 6 simultaneously, electronic installation 50 can be for example display device of electronic paper, intelligent mobile phone, panel computer or other any electronic installations with touch control type screen.Electronic installation 50 comprises touch control type screen 52, integrating instrument 54, functional module 56 and advertisement module 58.Be to be used as exemplary instrument with touch control type screen 52 in the present embodiment, it can be with replacing as the display of mentioning among first embodiment and input media, but can be not limited thereto.The step details of the method that proposes according to embodiments of the invention will be aided with element among Fig. 5 for reference to describing.
At first, electronic installation 50 downloads and installation function receive a plurality of advertisements, problem and answer choice (step S602) simultaneously to functional module 56.Described function can be application program or such as newspaper, magazine or e-book etc. for example.
When functional module 56 is carried out described function, namely can trigger the standby time (step S604) that integrating instrument 54 begins accumulative total electronic installation 50.So advertisement module 58 then judges whether surpass preset value (step S606) this standby time.
When surpassed preset value this standby time, advertisement module 58 made touch control type screen play the answer choice (step S608) of advertisement, problem and a plurality of problems.Simultaneously, touch control type screen 52 continues the detecting touch control operations, and advertisement module 58 judges whether to detect the touch control operation (step S610) on one of them of answer choice.
When if touch control type screen 52 detects touch control operation on one of them of these answer choice, advertisement module 58 is then judged the selected answer choice of this operation whether correct (step S612).If selected answer choice is correct, then advertisement module 58 removes advertisement (step S614), to reply the picture of originally being play on touch control type screen 52.If in step S610, do not detect touch control operation, or in step S612 selected answer choice be wrong in, flow process is got back to step S608.
Based on above-mentioned, the user has free or the authority of discount is used described function, and the supplier of content can acquire an advantage from advertiser, and advertiser can reach preferable advertising results simultaneously, and then has realized the transaction of doulbe-sides' victory.
The 4th embodiment
Some electronic installation or software application can require user input individual's when using for the first time information, and this also provides the content provider one can carry out related chance with user's personal information with user's answer.These related information can the help content supplier be investigated user's custom and are improved the service of content according to this.Below will further describe.
Fig. 7 is the block scheme of the electronic installation that illustrates according to one embodiment of the invention.Fig. 8 is the process flow diagram of the e-advertising method that illustrates according to one embodiment of the invention.Please consult Fig. 7 and shown in Figure 8 simultaneously, electronic installation 70 can be for example display device of electronic paper, intelligent mobile phone, panel computer or other any electronic installations with touch control type screen.Electronic installation 70 comprises touch control type screen 72, integrating instrument 74, advertisement module 76 and communication module 78.Be to be used as exemplary instrument with touch control type screen 72 in the present embodiment, it can be with replacing as the display of mentioning among first embodiment and input media, but can be not limited thereto.The step details of the method that proposes according to embodiments of the invention will be aided with element among Fig. 7 for reference to describing.
At first, advertisement module 76 downloads or upgrade from content server the answer choice (step S802) of a plurality of advertisements, problem and problem by communication module 78.Advertisement module 76 can be built in the electronic installation 70 in advance by manufacturer.Communication module 78 can be to support the wireless module of mobile communication, described mobile communication can be global system for mobile communications (Global System forMobile communications for example, GSM), personal handhold telephone system (PersonalHandy-phone System, PHS), CDMA (Code Division Multiple Access, CDMA), Wireless Fidelity (Wireless Fidelity, Wi-Fi), (Worldwide Interoperability for Microwave Access, WiMAX) grade can provide the wireless network that is connected to content server in the worldwide interoperability for microwave access.
After the user bought electronic installation 70, as long as electronic installation 70 is to be under the non-off-mode, advertisement module 76 namely can periodically connect by 78 pairs of content servers of communication module, can be for downloading to confirm whether to have the digital content that upgraded.If the content of renewal occurs, advertisement module 76 is namely downloaded the content of this renewal, and the content of this renewal is stored in the storer or hard disk of electronic installation 70.
Therefore, when user's shut-down operation electronic installation 70, namely can trigger the standby time (step S804) that integrating instrument 74 begins accumulative total electronic installation 70.So advertisement module 76 then judges whether surpass preset value (step S806) this standby time.
When surpassed preset value this standby time, advertisement module 76 made touch control type screen 72 play the answer choice (step S808) of advertisement, problem and a plurality of problems.Simultaneously, touch control type screen 72 continues the detecting touch control operations, and advertisement module 76 judges whether to detect the touch control operation (step S810) on one of them of answer choice.
When if touch control type screen 72 detects touch control operation on one of them of answer choice, advertisement module 76 is then judged the selected answer choice of this touch control operation whether correct (step S812).If selected answer choice is correct, then advertisement module 76 removes advertisement (step S814), to reply the picture of originally being play on touch control type screen 72.If in step S810, do not detect touch control operation, or in step S812 selected answer choice be wrong in, flow process is got back to step S808.
Except removing described advertisement, advertisement module 76 is sent to report the content server that ad content is provided simultaneously, and this report comprises answer choice that the user is selected and user's personal information (step S816).Therefore, the useful information about user's behavior can be obtained by the content provider.
Said method can be applied in the investigation of popular opinion investigation, market survey or other any kind ofs, and the described report that is back to the content provider can help manufacturer, content provider or advertiser to do further investigation.
The 5th embodiment
In the present embodiment, when the number of times that e-book is carried out page turning as the user reaches preset value, namely play the answer choice of advertisement, problem and problem.The broadcast of advertisement can help the user can do rest slightly when reading electronic book, and this advertisement content and problem can be to be associated with the page read on the described e-book, or is associated with investigation that the content provider provides.Therefore, can reach preferable advertising results.
Fig. 9 is the block scheme according to the 3rd electronic installation that embodiment illustrates of the present invention.Figure 10 is the process flow diagram of the e-advertising method that illustrates of the 3rd embodiment according to the present invention.Please consult Fig. 9 and shown in Figure 10 simultaneously, electronic installation 90 can be for example display device of electronic paper, intelligent mobile phone, panel computer or other any electronic installations with touch control type screen.Electronic installation 90 comprises touch control type screen 92, functional module 94 and advertisement module 96.Be to be used as exemplary instrument with touch control type screen 92 in the present embodiment, it can be with replacing as the display of mentioning among first embodiment and input media, but can be not limited thereto.To be aided with element among Fig. 9 for reference to describing according to the step details of method proposed by the invention.
At first, functional module 94 is play one of them (step S1002) of a plurality of pages in the e-book.This e-book can be the application program that for example before had been installed on the functional module 94, and the content of e-book also can be stored in when set up applications on the electronic installation 90, or also can when each user's executive utility, upgrade, but can be not limited thereto.
When the user reads this e-book, the page turning number of times (step S1004) of functional module 94 these e-book of accumulative total, and judge whether this number of times surpasses preset value (step S1006).In one embodiment, above-mentioned number of times can be by functional module 94 default fixedly preset values (for example 5 or 10).In another embodiment, this number of times also can be the value miscellaneous that chapters and sections or paragraph according to described e-book determine.For example, this number of times can be that the number of pages according to each chapters and sections decides, and can make that thus advertisement can be after the user reads chapters and sections, does not play when entering next chapters and sections as yet.
When described number of times surpassed preset value, advertisement module 96 made touch control type screen 92 play the answer choice (step S1008) of advertisement, problem and a plurality of problems.Simultaneously, touch control type screen 92 continues the detecting touch control operations, and advertisement module 96 judges whether to detect the touch control operation (step S1010) on one of them of answer choice.
When if touch control type screen 92 detects touch control operation on one of them of answer choice, advertisement module 96 is then judged the selected answer choice of this touch control operation whether correct (step S1012).If selected answer choice is correct, then advertisement module 96 removes advertisement (step S1014), to reply the picture of originally being play on touch control type screen 92.If in step S1010, do not detect touch control operation, or in step S1012 selected answer choice be wrong in, flow process is got back to step S1008.
The
Six embodiment
In the present embodiment, when user's execution for example starts electronic installation or closes the systemic-function of closing electronic device, namely play a plurality of answer choice of advertisement, problem and problem.Thereby can reach preferable advertising results.
Figure 11 is the process flow diagram of the e-advertising method that illustrates of the 3rd embodiment according to the present invention.Please consult Fig. 9 and shown in Figure 11 simultaneously, the method in the present embodiment also goes for the electronic installation 90 among Fig. 9.To be aided with element among Fig. 9 for reference to describing according to the step details of method proposed by the invention.
At first, advertisement module 96 detectings are used for carrying out the trigger pip (step S1102) of the systemic-function that is provided by functional module 94.Described systemic-function can be for example to start function, closing function, idle function, sleep function or sleep mode.This systemic-function can be that the hardware button by electronic installation 90 is triggered, or is triggered by touch control type screen 92 shown software keys and the function objects in the electronic installation 90, but is not limited thereto.
Advertisement module 96 judges whether to detect trigger pip (step S1104).When detecting trigger pip, advertisement module 96 makes touch control type screen 92 play advertisement (step S1106), and according to advertisement content playback problem (step S1108).
Note that in another embodiment, can assign of short duration neutral gear between triggering system function and broadcast announcement are preceding.Therefore, when detecting trigger pip, advertisement module 96 at first adds up the quantity of the factor of electronic installation, and then, when this quantity surpassed preset value, advertisement module 96 made touch control type screen 92 play a plurality of answer choice of advertisement, problem and problem.
Get back to step S1106 again, when playing advertisement and problem, touch control type screen 92 continues the detecting touch control operation, and advertisement module 96 then judges whether to detect the operation (step S1110) in response to the answer of this problem.
If detect this operation, advertisement module 96 is namely carried out non-advertising function (step S1110).This non-advertising function can be the application program carried out of user's desire for example, but is not limited thereto.
Note that in order to save the power consumption of touch control type screen, can when playing advertisement, problem and answer choice, reduce the sweep trace that is used for detecting touch control operation at touch control type screen.Particularly, in one embodiment, electronic installation can only be enabled in the sweep trace of the touch control type screen in the broadcast scope of answer choice, makes it can detect touch control operation on these answer choice.In another embodiment, electronic installation can reduce the quantity of the sweep trace on touch control type screen, makes it can detect the touch control operation on one of them at least that is executed in a plurality of answer choice.Described method can be applied among all above-mentioned embodiment, to reduce the power consumption of electronic installation.
In sum, in in an embodiment of the present invention the e-advertising method and electronic installation, when the idle one section Preset Time of electronic installation or electronic installation execution specific function, namely play advertisement, and this advertisement is to be installed in advance in the electronic installation, or by electronic installation institute immediate updating.Force the content of user's browse advertisements with the problem that advertisement is play simultaneously, thereby can deepen the user for the impression of advertisement.In addition, described answer and user's personal information can be carried out combination and is back to the content provider, and this can help to investigate user's custom.Thereby obtain preferable advertising efficiency and investigation result.
The above, it only is preferred embodiment of the present invention, be not that the present invention is done any pro forma restriction, though the present invention discloses as above with preferred embodiment, yet be not in order to limit the present invention, any those skilled in the art, in not breaking away from the technical solution of the present invention scope, when the technology contents that can utilize above-mentioned announcement is made a little change or is modified to the equivalent embodiment of equivalent variations, in every case be not break away from the technical solution of the present invention content, any simple modification that foundation technical spirit of the present invention is done above embodiment, equivalent variations and modification all still belong in the scope of technical solution of the present invention.
Claims (48)
1. an e-advertising method is characterized in that it is applicable to electronic installation, and this method may further comprise the steps:
When the execution work function, the quantity of the factor of this electronic installation of accumulative total;
Judge whether this quantity surpasses the preset value of this electronic installation;
If this quantity surpasses this preset value and then shows advertisement;
Show problem according to this advertisement content;
Detecting is in response to the operation of the answer of this problem; And
If detect this operation, carry out non-advertising function.
2. e-advertising method according to claim 1 is characterized in that this factor comprises the page turning number of times of e-book.
3. e-advertising method according to claim 1 is characterized in that showing that then the step of this advertisement comprises if this quantity surpasses this preset value:
Suspend the execution of this work functions and show this advertisement; And
Wherein this non-advertising function is identical with this work functions.
4. e-advertising method according to claim 1 is characterized in that this advertisement provides along with the installation of this work functions to this electronic installation.
5. e-advertising method according to claim 1 is characterized in that this work functions comprises e-book.
6. e-advertising method according to claim 1, it is characterized in that also comprising remove, translation or dwindle this advertisement.
7. e-advertising method according to claim 6 is characterized in that removing, translation or the step of dwindling this advertisement be to carry out according to the correct situation of the answer of this problem.
8. e-advertising method according to claim 1 is characterized in that also comprising:
The a plurality of answer choice that show this problem.
9. e-advertising method according to claim 8 is characterized in that this operation is executed at least on one of them of those answer choice.
10. e-advertising method according to claim 9, the step that it is characterized in that detecting in response to this operation of this answer of this problem comprises:
Reduce the quantity of a plurality of sweep traces that are activated on the touch control type screen, wherein the sweep trace of those startups is to detect this operation on one of them at least that is executed in those answer choice.
11. e-advertising method according to claim 8 is characterized in that also comprising:
Detecting is executed in the affirmation operation in this advertisement, wherein when this affirmation operation is detected, carries out the step that shows this problem and those answer choice.
12. e-advertising method according to claim 8, the step that it is characterized in that detecting in response to this operation of this answer of this problem comprises:
Only start a plurality of sweep traces in the touch control type screen, wherein those sweep traces are the viewing areas that are arranged in those answer choice.
13. e-advertising method according to claim 1 is characterized in that also comprising:
Report is sent to provides this advertisement content server, and wherein this report comprises user's information and the information of answer.
14. e-advertising method according to claim 1 is characterized in that also comprising:
Download or upgrade this advertisement content or this problem from content server.
15. e-advertising method according to claim 1 is characterized in that this electronic installation is display device of electronic paper.
16. an e-advertising method is characterized in that it is applicable to electronic installation, this method may further comprise the steps:
Detecting is used for the trigger pip of executive system function;
If detect this trigger pip, show advertisement;
Show problem according to this advertisement content;
Detecting is in response to the operation of the answer of this problem; And
If detect this operation, carry out non-advertising function.
17. e-advertising method according to claim 16 is characterized in that this systemic-function comprises startup function, closing function, idle function, sleep function or sleep mode.
18. e-advertising method according to claim 16 is characterized in that showing that the step of this advertisement comprises if detect this trigger pip:
After detecting this trigger pip, the quantity of the factor of this electronic installation of accumulative total;
Judge whether this quantity surpasses the preset value of this electronic installation; And
When this quantity surpasses this preset value, show this advertisement.
19. e-advertising method according to claim 18 is characterized in that this factor comprises the standby time of this electronic installation.
20. e-advertising method according to claim 16, it is characterized in that also comprising remove, translation or dwindle this advertisement.
21. e-advertising method according to claim 20 is characterized in that removing, translation, the step of dwindling this advertisement be to carry out according to the correct situation of this answer of this problem.
22. e-advertising method according to claim 16 is characterized in that also comprising:
The a plurality of answer choice that show this problem.
23. e-advertising method according to claim 22 is characterized in that this operation is to be executed at least on one of them of those answer choice.
24. e-advertising method according to claim 23, the step that it is characterized in that detecting in response to this operation of this answer of this problem comprises:
Reduce the quantity of a plurality of sweep traces that are activated on the touch control type screen, wherein those sweep traces that are activated are to detect this operation on one of them at least that is executed in those answer choice.
25. e-advertising method according to claim 22 is characterized in that also comprising:
Detecting is executed in the affirmation operation in this advertisement, wherein when this affirmation operation is detected, carries out the step that shows this problem and those answer choice.
26. e-advertising method according to claim 22, the step that it is characterized in that detecting in response to this operation of this answer of this problem comprises:
Only start a plurality of sweep traces in the touch control type screen, wherein those sweep traces are the viewing areas that are arranged in those answer choice.
27. e-advertising method according to claim 16 is characterized in that also comprising:
Report is sent to provides this advertisement content server, and wherein this report comprises user's information and the information of answer.
28. e-advertising method according to claim 16 is characterized in that also comprising:
Download or upgrade this advertisement content or this problem from content server.
29. e-advertising method according to claim 16 is characterized in that this electronic installation is display device of electronic paper.
30. an electronic installation is characterized in that it comprises:
Display;
Functional module;
Integrating instrument is through the quantity of configuration in order to the factor of this electronic installation of time accumulative total in this functional module execution work function;
Advertisement module, then makes this display play advertisement if this quantity surpasses this preset value of this electronic installation, and makes this display playback problem according to this advertisement content in order to judge whether this quantity surpasses the preset value of this electronic installation through configuration; And
Input media, through configuration in order to the operation of detecting in response to the answer of this problem, wherein if detect this operation then this functional module carry out non-advertising function.
31. electronic installation according to claim 30 is characterized in that this factor comprises the page turning number of times of e-book.
32. electronic installation according to claim 30 is characterized in that when if this quantity surpasses this preset value, more configuration is in order to suspending the execution of this work functions for this functional module, and wherein this non-advertising function is identical with this work functions.
33. electronic installation according to claim 30 is characterized in that this advertisement provides along with the installation of this work functions to this advertisement module.
34. electronic installation according to claim 30 is characterized in that this work functions comprises e-book.
35. electronic installation according to claim 30, it is characterized in that this advertisement module more configuration in order to remove, translation or dwindle this advertisement.
36. electronic installation according to claim 35, it is characterized in that this advertisement module carry out according to the correct situation of this answer of this problem remove, translation or dwindle this advertisement.
37. electronic installation according to claim 30 is characterized in that this advertisement module mould more makes this display play a plurality of answer choice of this problem.
38. according to the described electronic installation of claim 37, it is characterized in that this input media more configuration be executed in affirmation operation in this advertisement in order to detecting, and when this affirmation operation is detected, this advertisement module more configuration with so that this display is play this problem and those answer choice.
39. according to the described electronic installation of claim 37, it is characterized in that this advertisement module only starts a plurality of sweep traces in the touch control type screen, wherein those sweep traces are arranged in the viewing area of those answer choice.
40. according to the described electronic installation of claim 37, it is characterized in that this operation is executed at least on one of them of those answer choice.
41. according to the described electronic installation of claim 40, it is characterized in that this advertisement module reduces the quantity of a plurality of sweep traces that are activated on touch control type screen, wherein those sweep traces that are activated be detect be executed in those answer choice at least wherein on this operation.
42. according to the described electronic installation of claim 37, it is characterized in that also comprising:
Those answer choice of this content, this problem and this problem of this advertisement this advertisement module are downloaded or be updated in to communication module in order to connecting content server, and from this content server through configuration.
43. electronic installation according to claim 30 is characterized in that this advertisement module more sends report to this advertisement content server is provided, wherein this report comprises user's information and the information of answer.
44. electronic installation according to claim 30 is characterized in that this electronic installation comprises display device of electronic paper.
45. an electronic installation is characterized in that it comprises:
Display;
Functional module, through configuration in order to executive system function and send trigger pip;
Advertisement module, makes this display play advertisement, and shows problem according to this advertisement content in order to when detecting this trigger pip through configuration; And
Input media, in order to the operation of detecting in response to the answer of this problem, wherein if detect this operation, this functional module is carried out non-advertising function through configuration.
46. according to the described electronic installation of claim 45, it is characterized in that this systemic-function comprises startup function, closing function, idle function, sleep function or sleep mode.
47. according to the described electronic installation of claim 45, it is characterized in that also comprising:
Integrating instrument, through the quantity of configuration in order to the factor of this electronic installation of accumulative total after detecting this trigger pip, wherein this advertisement module judges more whether this quantity surpasses the preset value of this electronic installation, and makes this display play this advertisement when this quantity surpasses this preset value of this electronic installation.
48. according to the described electronic installation of claim 47, it is characterized in that this factor comprises the standby time of this electronic installation.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US13/350,797 | 2012-01-15 | ||
| US13/350,797 US20120116874A1 (en) | 2009-12-02 | 2012-01-15 | Electronic advertising method and electronic apparatus |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103208242A true CN103208242A (en) | 2013-07-17 |
| CN103208242B CN103208242B (en) | 2016-03-23 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210537727.4A Active CN103208242B (en) | 2012-01-15 | 2012-12-12 | Electronic advertisement method and device thereof |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN103208242B (en) |
| TW (1) | TW201329895A (en) |
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| CN1470025A (en) * | 2000-10-12 | 2004-01-21 | ���ܿ���ϵͳ����˾ | Method and system for advertisement using internet browser with book-line interface |
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| CN101236716A (en) * | 2007-02-02 | 2008-08-06 | 李庆涛 | Multifunctional entertainment information advertising device and its control method |
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| CN1470025A (en) * | 2000-10-12 | 2004-01-21 | ���ܿ���ϵͳ����˾ | Method and system for advertisement using internet browser with book-line interface |
| US7057591B1 (en) * | 2001-07-11 | 2006-06-06 | Nokia Corporation | Advertising using an eBook with a bistable display |
| CN1842837A (en) * | 2003-08-27 | 2006-10-04 | 皇家飞利浦电子股份有限公司 | Method and apparatus for updating sub-pictures in a bi-stable electronic reading device |
| CN101236716A (en) * | 2007-02-02 | 2008-08-06 | 李庆涛 | Multifunctional entertainment information advertising device and its control method |
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Also Published As
| Publication number | Publication date |
|---|---|
| TW201329895A (en) | 2013-07-16 |
| CN103208242B (en) | 2016-03-23 |
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