CN103235678A - Display method for background information of specific target in video and video terminal - Google Patents
Display method for background information of specific target in video and video terminal Download PDFInfo
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- CN103235678A CN103235678A CN2013100958552A CN201310095855A CN103235678A CN 103235678 A CN103235678 A CN 103235678A CN 2013100958552 A CN2013100958552 A CN 2013100958552A CN 201310095855 A CN201310095855 A CN 201310095855A CN 103235678 A CN103235678 A CN 103235678A
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Abstract
The invention is suitable for the field of communication technology, and provides a display method for the background information of a specific target in a video. The display method comprises the following steps: adding the background information of the specific target in a video file; detecting whether a current displayed specific target receives a preset touch-control instruction or not when the video file is played; and if yes, extracting the background information of the displayed specific target. Accordingly, the invention also provides a video terminal. According to the invention, the background information of the specific target in the video can be accurately and conveniently provided for the user.
Description
Technical field
The present invention relates to communication technical field, relate in particular to display packing and the video terminal of special object background information in a kind of video.
Background technology
In the prior art, when the user watches video by video terminals such as mobile phones, even interested in some special object in the video image, can not directly obtain detailed background information.For example the user finds that the dogskin cap of leading man band is very modish when watching " Beijing youth " TV play, wonders its brand and style.The user can only go online search by residual impression in the memory, because recall info is inaccurate, so the object that search is come out wanting of oneself not necessarily.
In summary, prior art obviously exists inconvenience and defective, so be necessary to be improved on reality is used.
Summary of the invention
At above-mentioned defective, the object of the present invention is to provide display packing and the video terminal of special object background information in a kind of video, it can provide the background information of special object in the video easily and accurately for the user.
To achieve these goals, the invention provides the display packing of special object background information in a kind of video, comprise that step has:
The background information that in video file, adds special object;
When playing described video file, detect the described special object of current demonstration and whether receive the predetermined user triggering command;
If receive described user's triggering command, extract and show the background information of described special object.
According to display packing of the present invention, the described step that adds the background information of special object in video file comprises:
Coding adds the described background information of described special object in described video file;
The described step that adds the background information of special object in video file comprises afterwards:
Before playing described video file, described video file is decoded.
According to display packing of the present invention, the step of the described background information of the described described special object of adding of encoding in described video file comprises:
In each frame data of described video file, coding adds the described background information of the described special object that comprises in the described frame data respectively;
Described before playing described video file, the step that described video file is decoded comprises:
Before playing described video file, each described frame data of described video file are decoded, and from described frame data, isolate the described background information of described special object;
Described when playing described video file, detect the described special object of current demonstration and whether receive that the step of predetermined user triggering command comprises:
When playing described video file, whether the described special object that detects in the described frame data of current demonstration receives the predetermined user triggering command.
According to display packing of the present invention, described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order.
According to display packing of the present invention, described background information comprises the primary importance information of described special object on screen and other key messages;
Described when playing described video file, detect the described special object of current demonstration and whether receive that the step of predetermined user triggering command comprises:
When playing described video file, detect described screen and whether receive the predetermined user triggering command;
If receive described user's triggering command, calculate the second place information of described user's triggering command on described screen;
Judge whether described second place information is complementary with described primary importance information;
Described if receive described user's triggering command, extract and show that the step of the described background information of described special object comprises:
If described primary importance information and described second place information are complementary, then extract and show described other key messages of described special object.
The present invention also provides a kind of video terminal, includes:
Information adds module, is used for adding at video file the background information of special object;
The command detection module is used for detecting the described special object of current demonstration and whether receiving the predetermined user triggering command when playing described video file;
If information display module is used for extracting and to show the described background information of described special object when receiving described user's triggering command.
According to video terminal of the present invention, described information adds the described background information that module is used for adding at described video file coding described special object;
Described video terminal also comprises:
Decoder module is used for before playing described video file described video file being decoded.
According to video terminal of the present invention, described information adds module for each frame data at described video file, and coding adds the described background information of the described special object that comprises in the described frame data respectively;
Described decoder module is used for each described frame data of described video file being decoded, and isolate the described background information of described special object from described frame data before playing described video file;
Described command detection module is used for when playing described video file, and whether the described special object that detects in the described frame data of current demonstration receives the predetermined user triggering command.
According to video terminal of the present invention, described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order.
According to video terminal of the present invention, described background information comprises the primary importance information of described special object on screen and other key messages;
Described command detection module further comprises:
Detection sub-module is used for detecting described screen and whether receiving the predetermined user triggering command when playing described video file;
The position calculation submodule is used for calculating the second place information of described user's triggering command on described screen if receive described user's triggering command;
The position judgment submodule is used for judging whether described second place information is complementary with described primary importance information;
Described information display module is used for when if described primary importance information and described second place information are complementary, and extracts and show described other key messages of described special object.
The present invention is by adding the background information of special object in advance in video file, when watching video, the user can show and obtain the background information of described special object by the predetermined user triggering command, thereby the background information of special object in the video can be provided for the user easily and accurately, promote the user and experience.
Description of drawings
Fig. 1 is the structural representation of video terminal of the present invention;
Fig. 2 is the structural representation of preferred video terminal of the present invention;
Fig. 3 is the process flow diagram of the display packing of special object background information in the video of the present invention;
Fig. 4 is the process flow diagram of the display packing of special object background information in the video of first embodiment of the invention;
Fig. 5 is the process flow diagram of the display packing of special object background information in the video of second embodiment of the invention;
Fig. 6 A and Fig. 6 B are the operation interface figure of third embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explaining the present invention, and be not used in restriction the present invention.
Fig. 1 is the structural representation of video terminal of the present invention, described video terminal 100 can be mobile phone, PDA (Personal Digital Assistant, personal digital assistant), panel computer etc. has the video playing terminal of touch screen, described video terminal 100 includes information and adds module 10, command detection module 20 and information display module 30, wherein:
Described information adds module 10, is used for adding at video file in advance the background information of special object.When described special object referred to playing video file, the object that comprises in the video image specifically can be article, animal, plant, human body etc.Described background information can be title, introduction, link network address, application icon of described special object correspondence etc.For example special object is certain performer's clothes, and described background information is preferably brand, model, price, purchase network address of this clothes etc.Described application icon refers to the application relevant with special object, such as the conversation sign that contacts with advertisement manufacturer, product manufacturer.
Described command detection module 20 is used for detecting the special object of current demonstration and whether receiving the predetermined user triggering command when playing video file.Described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order, and described gesture touch-control instruction comprises clicks touch-control instruction, long by touch-control instruction or the instruction of sliding trace touch-control etc.For example, the user sees that in video image certain performer's clothes is delithted with, and the clothes that can click in the video image just can send this user's triggering command.
If described information display module 30 is used for extracting and to show the background information of described special object when receiving user's triggering command.For example, the brand of this clothes of demonstration, model, price, purchase network address etc. near clothes that the user clicks.This information display module 30 is made of hardware or software, and main being responsible for decoded data drawn and played up, and finally be shown on the screen.
Fig. 2 is the structural representation of preferred video terminal of the present invention, and described video terminal 100 includes information and adds module 10, command detection module 20, information display module 30 and decoder module 40, wherein:
Described information adds module 10, and described information adds module 10 and is made of hardware or software encoder, is used for adding at the video file coding background information of special object.Preferably, information adds each frame data that module 10 is used at video file, and coding adds the background information of the special object that comprises in the described frame data respectively.
Described decoder module 40 is used for before playing video file video file being decoded.Preferably, decoder module 40 is used for each frame data of video file being decoded, and isolate the background information of special object from described frame data before playing video file.Described decoder module 40 is made of hardware or software decoder, is used for from video file file decoding is isolated the background information of special object according to modes such as information labels from frame data.
Described command detection module 20 is used for when playing video file, and whether the special object that detects in the frame data of current demonstration receives the predetermined user triggering command.Described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order, and described gesture touch-control instruction comprises clicks touch-control instruction, long by touch-control instruction or the instruction of sliding trace touch-control etc.
If described information display module 30 is used for extracting and to show the background information of described special object when receiving user's triggering command.
In another preferred embodiment of the present invention, the background information of described special object comprises the primary importance information of special object on screen and other key messages.Described primary importance information is preferably the coordinate data of special object on screen, and this coordinate data represents the viewing area scope of this special object on screen.The title that described other key messages can be described special object correspondences, introduction, link network address, application icon etc.
Described command detection module 20 further comprises:
Described information display module 30 is used for extracting and to show other key messages of described special object when if primary importance information and second place information are complementary.
In a specific embodiment of the present invention, in these frame data, coordinate (100,100,800,800) in the zone be a cap, the user clicks this zone, and video terminal 100 is according to the coordinate that the user clicks, and what calculate that the user clicks is cap, then show the corresponding Item Information of described cap, for example the brand of described cap, style, price etc.Here, no matter whether the user clicks special object, and decoder module 40 all can at first be decoded to video file.When the user clicks special object, extract background information and demonstration.When the user does not click special object, then need not to extract and specific background information.Certainly, the special object in video image is too small, is not easy to the user and operates user's triggering command, can also carry out convergent-divergent to video integral body or part, so that user's handled easily special object.
The present invention adds the background information of special object in the video file coding, when watching video, the user can pass through the good operation of certain predefined, obtains the background information of special object, promotes user's experience.In fact, the present invention can be widely used in product placement, initiatively selects whether to check this product placement by the user, when promoting user's experience, also promotes advertising results.
Fig. 3 is the process flow diagram of the display packing of background information in the video of the present invention, and it can comprise that step has by realizing as Fig. 1 or video terminal shown in Figure 2 100:
Step S301, the background information of adding special object in video file.When described special object referred to playing video file, the special object that comprises in the video image specifically can be article, animal, plant, human body etc.Described background information can be title, introduction, link network address, application icon of described special object correspondence etc.For example special object is certain performer's clothes, and described background information is preferably brand, model, price, purchase network address of this clothes etc.Described application icon refers to the application relevant with special object, such as the conversation sign that contacts with advertisement manufacturer, product manufacturer.
Step S302 when playing video file, detects the special object of current demonstration and whether receives the predetermined user triggering command.Described user's triggering command comprises clicks user's triggering command, long by user's triggering command or gesture user triggering command etc.For example, the user sees that in video image certain performer's clothes is delithted with, and the clothes that can click in the video image just can send this user's triggering command.
Step S303 if receive user's triggering command, extracts and shows the background information of described special object.For example, the brand of this clothes of demonstration, model, price, purchase network address etc. near clothes that the user clicks.
Fig. 4 is the process flow diagram of the display packing of background information in the video of first embodiment of the invention, and it can be realized by video terminal 100 as shown in Figure 2, comprise that step has:
Step S401, coding adds the background information of special object in video file.Preferably, in each frame data of video file, coding adds the background information of the special object that comprises in the frame data respectively.
Step S402 before playing video file, decodes to video file.Preferably, before playing video file, each frame data of video file are decoded, and from frame data, isolate the background information of special object.
Step S403, playing video file.
Step S404, whether the special object that detects in the frame data of current demonstration receives the predetermined user triggering command, if execution in step S405 then, otherwise continue to carry out this step until stopping video playback.Described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order, and described gesture touch-control instruction comprises clicks touch-control instruction, long by touch-control instruction or the instruction of sliding trace touch-control etc.
Step S405 if described special object is received user's triggering command, extracts and shows the background information of described special object.
Fig. 5 is the process flow diagram of the display packing of background information in the video of second embodiment of the invention, and it can be realized by video terminal 100 as shown in Figure 2, comprise that step has:
Step S501, coding adds the background information of special object in video file.Preferably, in each frame data of video file, coding adds the background information of the special object that comprises in the frame data respectively.Described background information comprises the primary importance information of special object on screen and other key messages, and described primary importance information is preferably the coordinate data of special object on screen, and this coordinate data represents the viewing area scope of this special object on screen.
Step S502 before playing video file, decodes to video file.Preferably, before playing video file, each frame data of video file are decoded, and from frame data, isolate the background information of special object.
Step S503, playing video file.
Step S504 detects screen and whether receives predetermined gesture touch-control instruction, if execution in step S505 then, otherwise continue to carry out this step until stopping video playback.Described gesture touch-control instruction comprises clicks touch-control instruction, long by touch-control instruction or the instruction of sliding trace touch-control etc.
Step S505 if receive the instruction of gesture touch-control, calculates the second place information of gesture touch-control instruction on screen.Described second place information is preferably the coordinate data of special object on screen, and this coordinate data represents the contact area of this gesture touch-control instruction on screen.For example, the user calculates described finger in the positional information of the contact of screen after clicking screen with finger.
Step S506 judges whether second place information is complementary with primary importance information, if execution in step S507 then, otherwise return step S504.If second place information and primary importance information are complementary, represent that then described gesture touch-control instruction is at described special object, namely special object is received described user's triggering command.For example, the coordinate of the contact of user's finger on screen belongs to the coordinate range of special object, and then two coordinate informations are complementary.
Step S507 if primary importance information and second place information are complementary, then extracts and shows other key messages of described special object.The title that described other key messages can be described special object correspondences, introduction, link network address, application icon etc.
Fig. 6 A and Fig. 6 B are the operation interface figure of third embodiment of the invention.The user watches video at home, shows three article A, B and C in the current video image, as shown in Figure 6A.The user is very interested in article C, then click these article C at screen, this moment can be near article C its corresponding Item Information of demonstration, Item Information in the present embodiment comprises Item Title, the link network address etc. of article C, and the user clicks on links network address just can obtain more the information about article C.
In sum, the present invention is by adding the background information of special object in advance in video file, when watching video, the user can show and obtain the background information of described special object by the predetermined user triggering command, thereby the background information of special object in the video can be provided for the user easily and accurately, promote the user and experience.
Certainly; the present invention also can have other various embodiments; under the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art work as can make various corresponding changes and distortion according to the present invention, but these corresponding changes and distortion all should belong to the protection domain of the appended claim of the present invention.
Claims (10)
1. the display packing of special object background information in the video is characterized in that, comprises that step has:
The background information that in video file, adds special object;
When playing described video file, detect the described special object of current demonstration and whether receive the predetermined user triggering command;
If receive described user's triggering command, extract and show the background information of described special object.
2. display packing according to claim 1 is characterized in that, the described step that adds the background information of special object in video file comprises:
Coding adds the described background information of described special object in described video file;
The described step that adds the background information of special object in video file comprises afterwards:
Before playing described video file, described video file is decoded.
3. display packing according to claim 2 is characterized in that, the step of the described background information of the described described special object of adding of encoding in described video file comprises:
In each frame data of described video file, coding adds the described background information of the described special object that comprises in the described frame data respectively;
Described before playing described video file, the step that described video file is decoded comprises:
Before playing described video file, each described frame data of described video file are decoded, and from described frame data, isolate the described background information of described special object;
Described when playing described video file, detect the described special object of current demonstration and whether receive that the step of predetermined user triggering command comprises:
When playing described video file, whether the described special object that detects in the described frame data of current demonstration receives the predetermined user triggering command.
4. display packing according to claim 1 is characterized in that, described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order.
5. according to each described display packing of claim 1～4, it is characterized in that described background information comprises the primary importance information of described special object on screen and other key messages;
Described when playing described video file, detect the described special object of current demonstration and whether receive that the step of predetermined user triggering command comprises:
When playing described video file, detect described screen and whether receive the predetermined user triggering command;
If receive described user's triggering command, calculate the second place information of described user's triggering command on described screen;
Judge whether described second place information is complementary with described primary importance information;
Described if receive described user's triggering command, extract and show that the step of the described background information of described special object comprises:
If described primary importance information and described second place information are complementary, then extract and show described other key messages of described special object.
6. a video terminal is characterized in that, includes:
Information adds module, is used for adding at video file the background information of special object;
The command detection module is used for detecting the described special object of current demonstration and whether receiving the predetermined user triggering command when playing described video file;
If information display module is used for extracting and to show the described background information of described special object when receiving described user's triggering command.
7. video terminal according to claim 6 is characterized in that, described information adds the described background information that module is used for adding at described video file coding described special object;
Described video terminal also comprises:
Decoder module is used for before playing described video file described video file being decoded.
8. video terminal according to claim 7 is characterized in that, described information adds module for each frame data at described video file, and coding adds the described background information of the described special object that comprises in the described frame data respectively;
Described decoder module is used for each described frame data of described video file being decoded, and isolate the described background information of described special object from described frame data before playing described video file;
Described command detection module is used for when playing described video file, and whether the described special object that detects in the described frame data of current demonstration receives the predetermined user triggering command.
9. video terminal according to claim 6 is characterized in that, described user's triggering command comprises the instruction of gesture touch-control, sound steering order, literal steering order or eyeball fixation point steering order.
10. according to each described video terminal of claim 6～9, it is characterized in that described background information comprises the primary importance information of described special object on screen and other key messages;
Described command detection module further comprises:
Detection sub-module is used for detecting described screen and whether receiving the predetermined user triggering command when playing described video file;
The position calculation submodule is used for calculating the second place information of described user's triggering command on described screen if receive described user's triggering command;
The position judgment submodule is used for judging whether described second place information is complementary with described primary importance information;
Described information display module is used for when if described primary importance information and described second place information are complementary, and extracts and show described other key messages of described special object.
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| CN111726675A (en) * | 2020-07-03 | 2020-09-29 | 北京字节跳动网络技术有限公司 | Object information display method and device, electronic equipment and computer storage medium |
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| CN103235678B (en) | 2016-05-04 |
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