CN103578017A - Data processing method, device and system - Google Patents
Data processing method, device and system Download PDFInfo
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- CN103578017A CN103578017A CN201210279811.0A CN201210279811A CN103578017A CN 103578017 A CN103578017 A CN 103578017A CN 201210279811 A CN201210279811 A CN 201210279811A CN 103578017 A CN103578017 A CN 103578017A
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Abstract
The invention discloses a data processing method, device and system. The data processing method includes the steps that information parameters of a terminal user are obtained; filtration is carried out in a first database according to the information parameters so as to obtain a dataset corresponding to the information parameters in the first database; data in the dataset are matched with keywords in a second database, so that files corresponding to the keywords are obtained; the files are sent to a terminal. By means of the data processing method, device and system, the problem that digital content resources can not be accurately pushed to a target user according to the needs of the user in the prior art can be solved, and the technical effect that accurate data push can be conducted on digital content is achieved.
Description
Technical field
The present invention relates to communication field, in particular to a kind of method, Apparatus and system of data processing.
Background technology
Utilizing at present internet to carry out the technology of data-pushing, for example, in carrying out the accurate distributing procedure of advertising message, is mainly that some large-scale communities or search engine carry out the propelling movement of advertising message according to user's the parameters such as data.Yet, " sharing " in class website, community, generally to share with the form of html webpage, pdf, the digital content of the forms such as epub is because needs are installed such as plug-in units such as adobe, can not realize the input of advertising message, thereby make pdf a large amount of on network, the high-quality resource of the forms such as epub does not have the propelling movement of advertising message.
For digital content resource in correlation technique, can not precisely push the problem to targeted customer according to user's demand at present, not yet propose effective solution.
Summary of the invention
For correlation technique to digital content resource, can not precisely push the problem to targeted customer according to user's demand, effective solution not yet be proposed.Fundamental purpose of the present invention is to provide a kind of method, Apparatus and system of data processing to address the above problem for this reason.
To achieve these goals, according to an aspect of the present invention, provide a kind of method of data processing, the method comprises: the information parameter that obtains the user of terminal; According to information parameter, in the first database, filter, with the data set of obtaining information parameter correspondence in the first database; According to the data of data centralization, mate with the key word in the second database, to obtain the file corresponding with key word; File is sent to terminal.
Further, information parameter comprises: user's log-on message, wherein, according to information parameter, in the first database, filter, step with obtaining information parameter corresponding data set in the first database comprises: call log-on message, log-on message comprises the combination of following any one or more parameters: sex, age and occupation; According to log-on message, in the first database, filter, to obtain the data set of log-on message correspondence in the first database; Wherein, the first database comprises: the key data that represents user's point of interest.
Further, information parameter also comprises: browsing information, wherein, according to log-on message, in the first database, filtering, after obtaining the data set of log-on message correspondence in the first database, method also comprises: call browsing information, browsing information comprises: the historical visit information of user's browsing page and the browsing time of each webpage that user accesses; According to browsing information, in data centralization, filter, to obtain the data set after renewal; Wherein, the first database comprises: the key data that represents user's point of interest.
Further, first information parameter also comprises: user's bookmark or the digital content of sharing, wherein, according to browsing information, in data centralization, filtering, after obtaining the data set after renewal, method also comprises: the bookmark of invoke user or the digital content of sharing; According to user's bookmark or the digital content shared, the data centralization after renewal is filtered, to obtain the data set after again upgrading; Wherein, the first database comprises: the key data that represents user's point of interest.
Further, the step of information parameter of obtaining the user of terminal comprises: whether detect information parameter is the information parameter of encrypting, wherein, in the situation that information parameter is the information parameter of encrypting, information parameter is decrypted to processing, to obtain unencrypted information parameter; In the situation that information parameter is not the information parameter of encrypting, obtaining information parameter.
Further, after file is sent to the step of terminal, method comprises: whether detect information parameter has renewal, wherein, under information parameter has more news, obtain new information parameter, and according to new information parameter, return to carry out and filter in the first database according to information parameter, with the step of obtaining information parameter corresponding data set in the first database.
According to a further aspect in the invention, provide a kind of device of data processing, this device comprises: the first acquisition module, for obtaining the user's of terminal information parameter; The first filtering module, for filtering at the first database according to information parameter, with the data set of obtaining information parameter correspondence in the first database; The first matching module, for mating with the key word of the second database according to the data of data centralization, to obtain the file corresponding with key word; The first sending module, for sending to terminal by file.
Further, information parameter comprises: user's log-on message, and wherein, the first filtering module comprises: the first calling module, for calling log-on message; The second filtering module, for filtering at the first database according to log-on message, to obtain the data set of log-on message correspondence in the first database.
Further, information parameter also comprises: browsing information, and wherein, after carrying out the second filtering module, the first filtering module also comprises: the second calling module, for calling browsing information; The 3rd filtering module, for filtering in data centralization according to browsing information, to obtain the data set after renewal.
Further, information parameter also comprises: user's bookmark or the digital content of sharing, and wherein, after carrying out the 3rd filtering module, the first filtering module also comprises: the 3rd calling module, for the bookmark of invoke user or the digital content of sharing; The 4th filtering module, for according to user's bookmark or the digital content shared the data centralization after renewal filter, to obtain the data set after again upgrading.
Further, the first acquisition module comprises: whether first detection module is the information parameter of encrypting for detection of information parameter; The first processing module, in the situation that information parameter is the information parameter of encrypting, is decrypted processing to information parameter, to obtain unencrypted information parameter; The second acquisition module, in the situation that information parameter is not the information parameter of encrypting, obtaining information parameter.
Further, device also comprises: whether the second detection module, have renewal for detection of information parameter; Update module, for having at information parameter more under news, obtains new information parameter, and returns and carry out the first filtering module according to new information parameter.
According to a further aspect in the invention, provide a kind of system of data processing, this system comprises: terminal, for sending user's information parameter; Server, be connected with terminal, comprise: data process subsystem, for the information parameter getting is filtered at the first database, after the data set of obtaining information parameter correspondence in the first database, according to the data of data centralization, mate with the key word in the second database, then the file corresponding with key word getting sent to terminal.
By data processing method provided by the invention, Apparatus and system, according to the user profile parameter getting, in database, filter the data set of the key word that obtains the point of interest that represents user, then according to the data of data centralization, mate with the bulging advertisement keywords in the second database, finally obtain with user interest point and think corresponding ad data, and by it input, solved in prior art and can not precisely push the problem to targeted customer according to user's demand to digital content resource, realized digital content has been carried out to the technique effect of data-pushing accurately.
Accompanying drawing explanation
The Figure of description that forms the application's a part is used to provide a further understanding of the present invention, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the structural representation according to data handling system of the present invention;
Fig. 2 is the schematic flow sheet according to data processing method of the present invention;
Fig. 3 is according to the ERD of the embodiment of the data processing method shown in Fig. 2;
Fig. 4 is according to the detail flowchart of the data processing method shown in Fig. 2; And
Fig. 5 is the structural representation according to data processing equipment of the present invention.
Embodiment
It should be noted that, in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.Describe below with reference to the accompanying drawings and in conjunction with the embodiments the present invention in detail.
Fig. 1 is the structural representation according to data handling system of the present invention.As shown in Figure 1, this system, comprising: terminal 1, for sending user's information parameter; Server 3, be connected with terminal 1, comprise: data process subsystem 31, for the information parameter getting is filtered at the first database, after the data set of obtaining information parameter correspondence in the first database, according to the data of data centralization, mate with the key word in the second database, then the file corresponding with key word getting sent to terminal.
Wherein, data process subsystem 31 is for according to user's information, reading content, and sharing contents is accurately thrown in advertisement to terminal.Particularly, information parameter can be user's log-on message, browsing information, bookmark and the digital content of sharing; The first database can comprise the key data of the point of interest that represents user, particularly, obtains user's reading method, reading habit and interest according to user's information parameter, such as: motion, cosmetic etc.; The second database can be advertisement base, wherein can comprise the key word such as basketball, cosmetics etc.; File can be the file of advertising message.
The data handling system that adopts the application to provide, the data process subsystem of server by filtering the information parameter of the terminal getting in the first database, after the data set of obtaining information parameter correspondence in the first database, according to the data of data centralization, mate with the key word in the second database, then the file corresponding with key word getting sent to terminal.Due to cannot be to pdf, the digital content of the forms such as epub is carried out advertisement putting, data handling system provided by the invention is passed through the filtration of user profile parameter and coupling, finally obtain with user interest point and think corresponding ad data, and by it input, solved in prior art and can not precisely push the problem to targeted customer according to user's demand to digital content resource, realized digital content is carried out to the technique effect of data-pushing accurately.
Particularly, server can also comprise digital content subsystem, encryption subsystem and store subsystem.Encryption subsystem is for rights management; Digital content subsystem is for Content Management; Store subsystem is for basic functions such as commodity transaction and payments.
Preferably, data process subsystem can be a data mining and data analysis system.This system can be according to filter algorithm, and the log-on message in conjunction with user in the first database screens, and mates with the key word in the second database, and obtaining user may interested ad data.Then, user, read with share digital content in the situation that, from above-mentioned ad data, again in the first database, filter and mate with the key word in the second data according to filter result, filter out the ad data that more meets user personality, and these ad datas are rendered to terminal.Further preferably, can be according to user's historical visit information (for example: the advertisement of having clicked) ad data getting through postsearch screening is filtered again in the first database, and in the second database, carry out keyword match, get ad data.Because if user has clicked the advertisement that businessman throws in, can determine more accurately user's point of interest.
In the above-described embodiments, terminal can comprise terminal software and DRM agent(DRM agency).Wherein, terminal software can be reader.First-selection, terminal can be connected to server by 3G or WIFI network.Terminal software can be for obtaining user's information parameter and user's information parameter being uploaded onto the server; Can also for server interaction, for example, the presenting of digital content, the input of advertisement and representing of advertisement.DRM agent, in the situation that the file getting is encrypt file, presents to user by it being passed to terminal software after encrypt file deciphering.
Fig. 2 is the schematic flow sheet according to data processing method of the present invention.As shown in Figure 2, the method comprises the steps:
Step S101, obtains the user's of terminal information parameter.
Wherein, information parameter can be user's log-on message, browsing information, bookmark and the digital content of sharing.
Step S103, filters in the first database according to information parameter, with the data set of obtaining information parameter correspondence in the first database.
Particularly, the first database can comprise the key data of the point of interest that represents user, the method obtains user's reading method, reading habit according to user's information parameter, and then in the first database, gets user's point of interest, such as: motion, beauty treatment etc.
Step S105, mates with the key word in the second database according to the data of data centralization, to obtain the file corresponding with key word.
Wherein, the second database can be advertisement base, can comprise that the file corresponding with key word can be the file of advertising message such as the advertisement keywords of basketball, cosmetics etc. in advertisement base.Particularly, according to the point of interest that filters the user who obtains in the first database, mate with the key word in the second database the file that obtains the advertising message corresponding with key word.
Step S107, sends to terminal by file.Particularly, the file of the advertising message getting by above-mentioned steps is sent to terminal.
The data processing method that adopts the application to provide, by obtaining the information parameter of terminal, then according to the information parameter getting, in the first database, filter, after the data set of obtaining information parameter correspondence in the first database, according to the data of data centralization, mate with the key word in the second database, finally the file corresponding with key word getting sent to terminal.Due to cannot be to pdf, the digital content of the forms such as epub is carried out advertisement putting, the above embodiment of the present invention is by catching user's point of interest to the filtration of user profile parameter, and then carry out keyword match to obtain user's reading method and reading habit, thereby obtain the interested ad data of user and precisely throw in, solved in prior art and can not precisely push the problem to targeted customer according to user's demand to digital content resource, realized digital content has been carried out to the technique effect of data-pushing accurately, can avoid the information that pushes due to user simultaneously and lose interest in and user is caused to interference.
In above-described embodiment of the application, information parameter comprises: user's log-on message, wherein, according to information parameter, in the first database, filter, step with obtaining information parameter corresponding data set in the first database comprises: call log-on message, log-on message comprises the combination of following any one or more parameters: sex, age and occupation; According to log-on message, in the first database, filter, to obtain the data set of log-on message correspondence in the first database, wherein, the first database comprises: the key data that represents user's point of interest.After carrying out above-mentioned steps, according to the abovementioned embodiments of the present invention, can obtain by the following method the advertising message file corresponding with user's point of interest: according to log-on message being filtered in the first database to the data set getting, mate with the key word in the second database, to obtain first file corresponding with key word.Wherein, the first file can be advertising message file.
Wherein, user's log-on message can be user's sex, age and occupation.For example: certain user registers sex as man, 17 years old age, occupation is student, according to these registration parameters, server filters in the first database, the point of interest key word that preliminary screening goes out this user is " young man ", the digital content that if this user has bought similar " physical culture weekly ", server can screen according to user's log-on message and user's purchase history to obtain and represent that user's point of interest key word is " physical culture " in the first database, then by mating with the key word in the second database, get such as the ad data of " basketball shoes " or " gym suit " class and it is sent to terminal.
Preferably, information parameter also comprises: browsing information, wherein, according to log-on message, in the first database, filtering, after obtaining the data set in the first database, method also comprises: call browsing information, browsing information comprises: the historical visit information of user's browsing page and the browsing time of each webpage that user accesses; According to browsing information, in data centralization, filter, to obtain the data set after renewal, wherein, the first database comprises: the key data that represents user's point of interest.After carrying out above-mentioned steps, according to the abovementioned embodiments of the present invention, can obtain by the following method the advertising message file corresponding with user's point of interest: according to the data set after data centralization is filtered the renewal getting mates with the key word in the second database to browsing information, to obtain second file corresponding with key word.
The browsing time of each page that particularly, user's browsing information can be user's historical visit information of browsing store and staying, user accesses.Because user's buying behavior is sometimes the result that disposable impulsion brings, the purchase history that server gets user can not accurately reflect user's point of interest, by recording active user's ID, obtain the historical visit information of user search product, then the data of the first data set getting in above-described embodiment are filtered to the data set after being upgraded, according to the data set after upgrading, mate with the key word in the second database afterwards, obtain the file corresponding with key word, carry out advertisement pushing.
In addition, server can be by the mutual situation of recording user constantly and terminal.If it is very short that user after having opened certain bibliography, browses the time of this page, prove that user may and lose interest in to current digital content, or because misoperation has been opened and originally do not wanted the digital content opened.In such cases, the information parameter using this historical visit information as user interest point not.On the contrary, if user is comprising browse on the page of this digital content chronic, and every page all browsed an even full piece of writing and read over, and illustrates that user is very interested in this bibliography, can determine more accurately user's point of interest.
Further preferably, first information parameter also comprises: user's bookmark or the digital content of sharing, wherein, according to browsing information, in data centralization, filtering, after obtaining the data set after renewal, method also comprises: the bookmark of invoke user or the digital content of sharing; According to user's bookmark or the digital content shared, the data centralization after renewal is filtered, and to obtain the data set after again upgrading, wherein, the first database comprises: the key data that represents user's point of interest.After carrying out above-mentioned steps, according to the abovementioned embodiments of the present invention, can obtain by the following method the advertising message file corresponding with user's point of interest: according to the data set that the data centralization after renewal is filtered after again upgrading of getting to user's bookmark or the digital content shared, mate with the key word in the second database, to obtain three file corresponding with key word.
Particularly, in the above embodiment of the present invention, some user can add bookmark when reading, and also some user likes the content of one or one section words in book to share SNS community to station etc.Server is caught this information parameter by the form of String character string, then the data centralization after upgrading is in the above-described embodiments filtered, obtain the data set again upgrading, mate with key word preset in the second database afterwards, can obtain corresponding advertisement classification according to this key word.For example, certain content text is for " listing room enterprise profit appeared negative growth for the first time over 10 years.", server gets " listing " in the text, keywords such as " profits ", and key word corresponding in the second database is economy and finance class, can obtain corresponding with it economy and finance series advertisements with this.
According to above-described embodiment, can, according to a series of user's information parameter by filtering based on database, determine length by length user's point of interest.In the above embodiment of the present invention, the algorithm that need to carry out by user's information parameter priority for the accurate confirmation of user interest point sorts, such as, bookmark that user manually shares or that put into collection for this page, proof user is very interested in Contemporary Digital content, and this kind of situation is classified as to the highest priority; User is at browsing time and the purchase search history visit information of the accessed page, and priority is secondary; User's log-on message etc. can not accurately be determined the key word of user's point of interest, and priority is minimum, namely so-called " algorithm of priority ".
More specifically, obtain user's point of interest in the first database after, by the different I D of different user, determine the key word of some expression users' point of interest, and be recorded on server.Then, the key word that represents user's point of interest is mated with the advertisement keywords in the second database, obtain the ad data corresponding with key word and it is thrown in, to realize the accurate propelling movement of advertisement.
Fig. 3 is according to the ERD of the embodiment of the data processing method shown in Fig. 2.As shown in Figure 3, in the situation that user browsed the digital content that financial master is relevant, according to above-described embodiment, to this user, throw in and comprise that the method for promotional literature can realize by following steps: the historical visit information of invoke user, comprising user, browsed the digital content relevant to financial master; After filtering in the first database according to this information, obtain the data set of economic class, determine that user's point of interest is economic class; Then the data of economic class data centralization are mated with the key word in the second database, thereby get the file of the advertising message corresponding with this key word, and it is sent to this user, to realize, the advertisement accurately of digital content user is thrown in.
Wherein, the data of economic class data centralization as shown in Figure 3 comprise fund, financial master.Particularly, the key word in corresponding the second database of fund comprises: buy that fund, monetary fund, fund are thrown surely, fund, good real fund, southern fund and fund financing everyday; Key word in corresponding the second database of finance master comprises: on-job financial master, financial master examination, financial master's rank, financial master employment, the finance master of Tsing-Hua University, the middle method financial master of finance and Australia finance master.
Otherwise, when the user's who gets information parameter is to browse in the situation of the digital content relevant to fund, can obtain equally according to the abovementioned embodiments of the present invention corresponding advertising message file.
According to above-described embodiment of the application, the step of information parameter of obtaining the user of terminal comprises: whether detect information parameter is the information parameter of encrypting, wherein, in the situation that information parameter is the information parameter of encrypting, information parameter is decrypted to processing, to obtain unencrypted information parameter; In the situation that information parameter is not the information parameter of encrypting, obtaining information parameter.Preferably, by DRM to the decrypted digital content after encrypting.
Particularly, because user browses digital content by terminal software conventionally, when user buys after digital content by store or other channels, the digital content that user obtains from different channels is probably the digital content encrypting, the present embodiment is deciphered after the digital content after this encryption by DRM, server just can read digital content, obtains the filtration treatment of user interest point.
In the above embodiment of the present invention, after file is sent to the step of terminal, the method can also comprise: whether detect information parameter has renewal, wherein, under information parameter has more news, obtain new information parameter, and according to new information parameter, return to carry out and filter in the first database according to information parameter, with the step of obtaining information parameter corresponding data set in the first database; At information parameter, not more under news, flow process stops.
Particularly, server is by detecting user's follow-up behavior, constantly upgrade user's information parameter and file corresponding to key word in the second database, when user's information parameter change or advertisement subsystem in while having new advertisement to upgrade, according to the data after upgrading, by the method for above-described embodiment, reorientate user's point of interest, and push new advertisement.
Fig. 4 is according to the detail flowchart of the data processing method shown in Fig. 2.The field of as shown in Figure 4, user being carried out to advertisement putting adopts this method to realize as follows advertisement putting:
Step S201, by catching bookmark that user adds in reading process, approval sharing and turning over the informations parameter such as screen speed outside station, by filtering algorithm, determines user's point of interest.
Particularly, can be by catching bookmark that user adds in reading the process of digital content, approval sharing and turning over the informations parameter such as screen speed outside station, in the first database, carry out Screening Treatment, get the data set corresponding to point of interest that can represent user in the first database.Wherein, data centralization can comprise the key word of a plurality of expression users' point of interest.For example, user's point of interest is law, and the key word that this point of interest is corresponding can be law court's case, lawyer's class books etc.
Step S203, the corresponding key word matching with advertisement of point of interest by user obtains advertisement corresponding to key word matching from advertisement base, by the advertisement putting getting to advertisement position.
Particularly, the key word that represents user's point of interest in step S201 according to the data centralization getting mates with the key word corresponding with advertisement in advertisement base, from advertisement base, obtain the one or more corresponding advertising message file of key word matching, then by this one or more advertisement putting to advertisement position.Wherein, advertisement position can be terminal.
Step S205, while having renewal according to the advertisement corresponding to user interest point in advertisement base, or the point of interest within nearest a period of time of user is when change, and adjusts and upgrades corresponding advertisement, and constantly monitor user's behavior, upgrade at any time the propelling movement of above-mentioned information.
More specifically, the method is bought the log-on message that the type, user of bibliography stay when registration " auspicious moral store " and is carried out preliminary screening analysis according to user, and the data obtained of record analysis; The user's who calls information parameter comprises: the exclusive term and the relevant word of advertisement that in the e-book that the sliding screen speed of the page turning of user when reading electronic book, the bookmark adding, the annotations and comments that add, user are read, occur key vocabularies (such as name, place name etc.), certain industry in digital content in digital content.After these parameter informations of server calls, in conjunction with previous analytic record, filter further, by the data that finally get, be sent to the server end of advertising company, and compare in advertisement base, obtain the advertising message file corresponding with these data, thereby carry out advertisement pushing accurately.
Wherein, when user shares pdf, during content in the digital content of the forms such as epub, this content of sharing of terminal is extracted out, and forwards or share other SNS communities according to user's indication, meanwhile, terminal sends to server by this content, by server, together with other information of this information and user, analyzed, according to analysis result, to user, push them and be easier to the advertisement of accepting.
It should be noted that, in the step shown in the process flow diagram of accompanying drawing, can in the computer system such as one group of computer executable instructions, carry out, and, although there is shown logical order in flow process, but in some cases, can carry out shown or described step with the order being different from herein.
Fig. 5 is the structural representation according to data processing equipment of the present invention.As shown in Figure 5, this device can comprise: the first acquisition module 10, for obtaining the user's of terminal information parameter; The first filtering module 30, for filtering at the first database according to information parameter, with the data set of obtaining information parameter correspondence in the first database; The first matching module 50, for mating with the key word of the second database according to the data of data centralization, to obtain the file corresponding with key word; The first sending module 70, for sending to terminal by file.
Wherein, particularly, information parameter can be user's log-on message, browsing information, bookmark and the digital content of sharing; The first database can comprise the key data of the point of interest that represents user, particularly, obtains user's reading method, reading habit and interest according to user's information parameter, such as: motion, cosmetic etc.; The second database can be advertisement base, wherein can comprise the advertisement keywords such as basketball, cosmetics etc.; File can be the file of advertising message.
The data processing equipment that adopts the application to provide, by the first acquisition module, obtain the information parameter of terminal, then the first filtering module filters in the first database according to the information parameter getting, after data set in obtaining the first database, the first matching module mates with the key word in the second database according to the data of data centralization, and last the first sending module sends to terminal by the file corresponding with key word getting.Due to cannot be to pdf, the digital content of the forms such as epub is carried out advertisement putting, the above embodiment of the present invention is caught user's point of interest to the filtration of user profile parameter by the first filtering module, then at execution the first matching module, carry out keyword match to obtain user's reading method and reading habit, thereby obtain the interested ad data of user and precisely throw in by the first sending module, solved in prior art and can not precisely push the problem to targeted customer according to user's demand to digital content resource, realized digital content has been carried out to the technique effect of data-pushing accurately, and can avoid the information that pushes due to user and lose interest in and user is caused to interference.
Particularly, information parameter comprises: user's log-on message, and wherein, the first filtering module 30 comprises: the first calling module, for calling log-on message; The second filtering module, for filtering at the first database according to log-on message, to obtain the data set of registration parameter correspondence in the first database.After carrying out the second filtering module, according to the abovementioned embodiments of the present invention, can obtain the advertising message file corresponding with user's point of interest by carrying out the first matching module 50: according to log-on message being filtered in the first database to the data set getting, mate with the key word in the second database, to obtain first file corresponding with key word.Wherein, the first file can be advertising message file.
Preferably, information parameter also comprises: browsing information, and wherein, after carrying out the second filtering module, the first filtering module 30 also comprises: the second calling module, for calling browsing information; The 3rd filtering module, for filtering in data centralization according to browsing information, to obtain the data set after renewal.After carrying out three filtering modules, according to the abovementioned embodiments of the present invention, can obtain the advertising message file corresponding with user's point of interest by carrying out the first matching module 50: according to log-on message being filtered in the first database to the data set getting after renewal, mate with the key word in the second database, to obtain second file corresponding with key word.
Further preferably, information parameter also comprises: user's bookmark or the digital content of sharing, and wherein, after carrying out the 3rd filtering module, the first filtering module 30 also comprises: the 3rd calling module, for the bookmark of invoke user or the digital content of sharing; The 4th filtering module, for according to user's bookmark or the digital content shared the data centralization after renewal filter, to obtain the data set after again upgrading.After carrying out the 4th filtering module, according to the abovementioned embodiments of the present invention, can obtain the advertising message file corresponding with user's point of interest by carrying out the first matching module 50: according to log-on message being filtered in the first database to the data set getting after renewal, mate with the key word in the second database, to obtain three file corresponding with key word.
According to above-described embodiment of the application, the first acquisition module 10 comprises: whether first detection module is the information parameter of encrypting for detection of information parameter; The first processing module, in the situation that information parameter is the information parameter of encrypting, is decrypted processing to information parameter, to obtain unencrypted information parameter; The second acquisition module, in the situation that information parameter is not the information parameter of encrypting, obtaining information parameter.Preferably, by DRM to the decrypted digital content after encrypting.
Particularly, because user browses digital content by terminal software conventionally, when user buys after digital content by store or other channels, the digital content that user obtains from different channels is probably the digital content encrypting, the present embodiment is deciphered after the digital content after this encryption by DRM, server just can read digital content, obtains the filtration treatment of user interest point.
Preferably, this device can also comprise: whether detection module, have renewal for detection of information parameter; Update module, for having at information parameter more under news, obtains new information parameter, and returns and carry out the first filtering module 30 according to new information parameter.
From above description, can find out, the above embodiments of the present invention have realized following technique effect: by obtaining the information parameter of terminal, then according to the information parameter getting, in the first database, filter, after the data set of obtaining information parameter correspondence in the first database, according to the data of data centralization, mate with the key word in the second database, finally the file corresponding with key word getting sent to terminal.Due to cannot be to pdf, the digital content of the forms such as epub is carried out advertisement putting, the above embodiment of the present invention is by catching user's point of interest to the filtration of user profile parameter, then carrying out keyword match to obtain user's reading method and reading habit, thereby obtain the interested ad data of user and precisely throw in, solved in prior art and can not precisely push the problem to targeted customer according to user's demand to digital content resource, realized digital content has been carried out to the technique effect of data-pushing accurately, and can avoid the information that pushes due to user and lose interest in and user is caused to interference.
The above embodiment of the present invention adopts data mining algorithm, according to user's information parameter, for example log-on message, reading content and sharing contents, judge user's personality, the information such as hobby, accurately definite user's point of interest, has so not only realized the accurate delivery to the advertising message of digital content, the clicking rate ，Wei businessman that has greatly increased advertisement brings the profit of more increasing.Simultaneously, due to the method, the Apparatus and system that adopt notebook data to process, the point of interest that more meets user at the propelling movement field of advertising message advertisement, can improve the precision of information pushing and reduce unnecessary bandwidth resources waste, promote user's reading interest, strengthened user's viscosity and liveness.
Obviously, those skilled in the art should be understood that, above-mentioned each module of the present invention or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that a plurality of calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in memory storage and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or a plurality of modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
These are only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (13)
1. a data processing method, is characterized in that, comprising:
Obtain the user's of terminal information parameter;
According to described information parameter, in the first database, filter, to obtain the data set of described information parameter correspondence in described the first database;
According to the data of described data centralization, mate with the key word in the second database, to obtain the file corresponding with described key word;
Described file is sent to described terminal.
2. according to the method described in claim 1, it is characterized in that, described information parameter comprises: user's log-on message, wherein, describedly according to described information parameter, in the first database, filter, to obtain the step of described information parameter corresponding data set in described the first database, comprise:
Call described log-on message, described log-on message comprises the combination of following any one or more parameters: sex, age and occupation;
According to described log-on message, in described the first database, filter, to obtain the data set of described log-on message correspondence in described the first database;
Wherein, described the first database comprises: the key data that represents described user's point of interest.
3. according to the method described in claim 2, it is characterized in that, described information parameter also comprises: browsing information, wherein, according to described log-on message, in described the first database, filtering, after obtaining the data set of described log-on message correspondence in described the first database, described method also comprises:
Call described browsing information, described browsing information comprises: the browsing time of each webpage that the historical visit information of described user's browsing page and described user access;
According to described browsing information, in described data centralization, filter, to obtain the data set after renewal;
Wherein, described the first database comprises: the key data that represents described user's point of interest.
4. method according to claim 3, is characterized in that, described first information parameter also comprises: described user's bookmark or the digital content of sharing, wherein, according to described browsing information, in described data centralization, filtering, after obtaining the data set after renewal, described method also comprises:
Call described user's bookmark or the digital content of sharing;
According to described user's bookmark or the digital content shared, the data centralization after described renewal is filtered, to obtain the data set after again upgrading;
Wherein, described the first database comprises: the key data that represents described user's point of interest.
5. according to the method described in claim 1 or 4, it is characterized in that, the step of information parameter of obtaining the user of terminal comprises:
Whether detect described information parameter is the information parameter of encrypting, wherein,
In the situation that described information parameter is the information parameter of encrypting, described information parameter is decrypted to processing, to obtain unencrypted information parameter;
In the situation that described information parameter is not the information parameter of encrypting, obtain described information parameter.
6. method according to claim 5, is characterized in that, after described file is sent to the step of described terminal, described method comprises:
Whether detect described information parameter has renewal, wherein,
Under described information parameter has more news, obtain new information parameter, and according to described new information parameter, return to carry out and filter in the first database according to described information parameter, to obtain the step of described information parameter corresponding data set in described the first database.
7. a data processing equipment, is characterized in that, comprising:
The first acquisition module, for obtaining the user's of terminal information parameter;
The first filtering module, for filtering at the first database according to described information parameter, to obtain the data set of described information parameter correspondence in described the first database;
The first matching module, for mating with the key word of the second database according to the data of described data centralization, to obtain the file corresponding with described key word;
The first sending module, for sending to described terminal by described file.
8. according to the device described in claim 7, it is characterized in that, described information parameter comprises: user's log-on message, and wherein, described the first filtering module comprises:
The first calling module, for calling described log-on message;
The second filtering module, for filtering at described the first database according to described log-on message, to obtain the data set of described log-on message correspondence in described the first database.
9. the device described according to Claim 8, is characterized in that, described information parameter also comprises: browsing information, and wherein, after carrying out described the second filtering module, described the first filtering module also comprises:
The second calling module, for calling described browsing information;
The 3rd filtering module, for filtering in described data centralization according to described browsing information, to obtain the data set after renewal.
10. device according to claim 9, is characterized in that, described information parameter also comprises: described user's bookmark or the digital content of sharing, and wherein, after carrying out described the 3rd filtering module, described the first filtering module also comprises:
The 3rd calling module, for calling described user's bookmark or the digital content of sharing;
The 4th filtering module, for according to described user's bookmark or the digital content shared the data centralization after described renewal filter, to obtain the data set after again upgrading.
11. according to the device described in claim 7 or 10, it is characterized in that, described the first acquisition module comprises:
Whether first detection module is the information parameter of encrypting for detection of described information parameter;
The first processing module, in the situation that described information parameter is the information parameter of encrypting, is decrypted processing to described information parameter, to obtain unencrypted information parameter;
The second acquisition module, in the situation that described information parameter is not the information parameter of encrypting, obtains described information parameter.
12. devices according to claim 11, is characterized in that, described device also comprises:
Whether the second detection module, have renewal for detection of described information parameter;
Update module, for having at described information parameter more under news, obtains new information parameter, and returns and carry out described the first filtering module according to described new information parameter.
13. 1 kinds of data handling systems, is characterized in that, comprising:
Terminal, for sending user's information parameter;
Server, is connected with described terminal, comprising:
Data process subsystem, for the described information parameter getting is filtered at the first database, after obtaining the data set of described information parameter correspondence in described the first database, according to the data of described data centralization, mate with the key word in the second database, then the file corresponding with described key word getting sent to described terminal.
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