CN103778187A - Method and device for returning search result in oriented mode - Google Patents
Method and device for returning search result in oriented mode Download PDFInfo
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- CN103778187A CN103778187A CN201310750341.6A CN201310750341A CN103778187A CN 103778187 A CN103778187 A CN 103778187A CN 201310750341 A CN201310750341 A CN 201310750341A CN 103778187 A CN103778187 A CN 103778187A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
The invention provides a method and device for returning a search result in an oriented mode. The method comprises the steps that locating information of a user is obtained by a locating information obtaining device, scene type information corresponding to the locating information is judged by a scene judgment device according to the locating information, an inquiry sequence input by the user is obtained by a search engine device, and the corresponding search result is returned by an orientation device according to the scene type information and the inquiry sequence. Compared with the prior art, the scene type or/and the network environment condition of the user is/are judged and the inquiry sequence input by the user is combined, the oriented search is conducted differentially, and therefore the individualized requirement for information content of the user can be satisfied.
Description
Technical field
The present invention relates to communication and web search field, relate in particular to a kind of orientation and return the method and apparatus of Search Results.
Background technology
Existing information advancing technique or search engine technique can be in conjunction with user's positional informations, present the information content corresponding with positional information to user, for example, initiatively merchandise news " Beijing roast duck " is pushed to Beijing user, or, when Beijing user search " roast duck ", directly the information content relevant to " Beijing roast duck " returned to user.But, even if be all Beijing user, due to user may residing scene type or/and network environment difference, the required information content of obtaining there are differences sexual demand conventionally.And prior art can not be according to different scene type or/and network environment, search for to otherness and show relevant search result.
Typically, prior art can not the positional information based on user judges residing scene type in current or a period of time in the future of user, and then carry out the personalized push of the information content according to scene type, for example, can not be according to " the Baidu mansion " at user place, judge that its residing scene type is for " workplace ", and then the information content relevant to workplace showed to user.Prior art can not be based on the current available network environment information of user, judgement will comprise which type more suitably information display to user, for example, for the user who uses 2G network, because the speed of reception pictorial information is slower, and obtain the better effects if that word category information may reach, and prior art can not be returned to personalized Search Results according to this network environment information.
Summary of the invention
The object of this invention is to provide a kind of orientation and return to the method and apparatus of Search Results.
According to an aspect of the present invention, provide a kind of orientation to return to the method for Search Results, having comprised:
Obtain user's locating information;
According to described locating information, judge the scene type information corresponding with described locating information;
Obtain the search sequence of user's input;
According to described scene type information and described search sequence, return to corresponding Search Results.
Further, the method that described orientation is returned to Search Results also comprises:
The residing network environment information of measuring and calculating user;
Wherein, according to described network environment information, described scene type information and described search sequence, return to corresponding Search Results.Wherein, described network environment information comprises network type and network speed, and wherein, described network type comprises 3G, 2G and wifi.
Further, the method that described orientation is returned to Search Results also comprises:
According to scene type information and described search sequence, or/and network environment information is integrated customer information requirement;
Wherein, according to integrated customer information requirement, search the Search Results matching and returned.
According to another aspect of the present invention, also provide a kind of orientation to return to the equipment of Search Results, having comprised:
Be used for the device (being called for short " locating information acquisition device ") of the locating information of obtaining user;
For according to described locating information, judge the device (being called for short " scene judgment means ") of the scene type information corresponding with described locating information;
Be used for the device (being called for short " search engine device ") of the search sequence of obtaining user's input;
For according to described scene type information and described search sequence, return to the device (being called for short " orienting device ") of corresponding Search Results.
Further, the equipment that described orientation is returned to Search Results also comprises:
Network measuring and calculating module, for calculating the residing network environment information of user;
Wherein, described orienting device, according to described network environment information, described scene type information and described search sequence, returns to corresponding Search Results.
Wherein, described network environment information comprises network type and network speed, and wherein, described network type comprises 3G, 2G and wifi.
Further, described search engine device also for:
According to scene type information and described search sequence, or/and network environment information is integrated customer information requirement;
Wherein, described orienting device, according to integrated customer information requirement, is searched the Search Results matching and is returned.
Compared with prior art, the present invention is by judging the residing scene type of user or/and network environment situation, in conjunction with the search sequence of user's input, carry out to otherness beam search, and by Search Results otherness be presented on user terminal, can effectively meet the individual demand of user to the information content.While especially this programme being applied to wireless search ad content, can be according to different scenes and/or network speed, represent different advertisement patterns personalizedly, effectively promote user and experience.
Accompanying drawing explanation
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the equipment schematic diagram that returns to Search Results according to the orientation of one aspect of the invention;
Fig. 2 illustrates the schematic diagram of the information content in directed information database in accordance with a preferred embodiment of the present invention;
Fig. 3 (a) shows the schematic diagram based on scene type display advertisement intention in accordance with a preferred embodiment of the present invention;
Fig. 3 (b) shows the schematic diagram based on scene type display advertisement intention according to another preferred embodiment of the present invention;
Fig. 3 (c) shows the schematic diagram based on scene type display advertisement intention of another preferred embodiment according to the present invention;
Fig. 4 shows the scene type of another preferred embodiment according to the present invention and the mapping table of network environment information and ad data;
Fig. 5 illustrates that orientation according to a further aspect of the present invention returns to the method flow diagram of Search Results;
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 illustrates the equipment schematic diagram that returns to Search Results according to the orientation of one aspect of the invention.Equipment 1 comprises: for obtain user locating information device 101(be called for short " locating information acquisition device "); For according to described locating information, judge that the device 102(of the scene type information corresponding with described locating information is called for short " scene judgment means "); The device 103(that is used for the search sequence of obtaining user's input is called for short " search engine device "); For according to described scene type information and described search sequence, return to the device 104(abbreviation " orienting device " of corresponding Search Results).At this, described equipment includes but not limited to any electronic product that can carry out with user man-machine interaction by keyboard, telepilot, touch pad or voice-operated device, such as computing machine, smart mobile phone, regular handset, PAD, Hand Personal Computer etc.Those skilled in the art will be understood that other equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Wherein, locating information acquisition device 101 is for obtaining user's locating information.Wherein, described locating information comprises user current or the in the future geographic position in special time period, time and the customer attribute information corresponding with geographic position.The described mode of obtaining locating information can be active obtaining, can be also to be provided by user passively, at this, mode of obtaining locating information is not restricted.And, for obtaining the time of user's locating information, can be before search engine device 103 obtain the search sequence of user input, also can be meanwhile or synchronously, in this no limit.With regard to the geographic position in locating information, preferably, described geographic position is accurate to the even interior location in building of concrete buildings, street, shops, community, and such as described geographic position is Baidu mansion, pure five degree coffee (shops of businessman) Huo Longxiang communities etc.
With regard to the mode of active obtaining locating information, preferably, provide locating information by user by the mode of registering or arrange.Particularly, user is registered or is arranged by the functional software that carries in terminal or functional software, the application program of installation.For example, user arrives behind certain place, registers, thereby upload this user's locating information by terminal.And for example, user in the schedule of terminal, residing geographic position in several days certain a period of time after typing in advance, thus upload the data message in described geographic position.Wherein, described terminal includes but not limited to smart mobile phone, regular handset, panel computer, computing machine, handheld device etc.
Wherein, described customer attribute information includes but not limited to user's accounts information (as the accounts information in search engine application), end message (as mobile phone physical message) etc. in some applications, and this is not restricted.
Further, locating information acquisition device 101 will be stored in obtain locating information input database.Can be with reference to following table 1, table 1 shows an example of the locating information in described input database.
Table 1
As above table 1, wherein shows the locating information content of typing in database, and the locating information of for example typing comprises user's ID, user account, mobile phone physical message, place (being geographic position), time corresponding with geographic position.Certainly, in fact, in database, the information content of typing is not in this restriction, and, it is in this no limit that described locating information acquisition device obtains in locating information the mode of each data, for example, can be based on the international mobile device identification code of IMEI() identify independently physical message corresponding to mobile phone of each.For the purpose of describing, by database definition be herein " locating information database ".
Scene judgment means 102, according to described locating information, judges the scene type information corresponding with described locating information.Wherein, described scene type is mainly divided based on place character, comprises types such as workplace, school, Condom, residential quarters, hospital.
Particularly, described scene judgment means 102 can be based on own judgment mechanism, also can be by setting up corresponding data-mapping or relation mechanism or the locating information based on storing in third party database and corresponding scene type information, and according to described locating information, judge corresponding scene type information, at this, the process of the concrete judgement of described scene judgment means is not restricted.
Preferably, the locating information of described scene judgment means 102 based on storing in database and corresponding scene type information, and according to locating information, judge corresponding scene type information.For convenience of describing, by database definition be herein " scene information database ".The data of storing in described scene information database include but not limited to the information such as ID, geographic position or place, scene type.Can be with reference to following table 2, table 2 shows an example of the information content in described scene information database.
| ID | Place | Scene type |
| 1 | Baidu mansion | Workplace |
| 2 | Pure five degree coffees | Condom |
| 3 | Long Xiang community | Residential quarters |
Table 2
As above table 2, wherein shows the information content of typing in scene information database, and the information content of for example typing comprises ID, place (being geographic position) and scene type information.Certainly, in fact, in described scene information database, the information content of typing does not limit at this, except the above-mentioned information content of typing, and can also other information contents of typing.
With according to the geographic position in locating information, judge that scene type information is example, described scene judgment means 102 knows that according to locating information acquisition device 101 user's geographic position is " Baidu mansion ", further based on scene information database, therefrom search the scene type information corresponding with geographic position " Baidu mansion ", described scene judgment means 102 is based on above-mentioned data corresponding relation, judge that corresponding scene type information is for " workplace ", by that analogy, judge that the scene type information corresponding with place " pure five degree coffees " is " Condom ", judge that the scene type information corresponding with place " Long Xiang community " is for " residential quarters ".Certainly, in the process of concrete judgement and database, the mapping mode between data is in this no limit.
Those skilled in the art will be understood that the above-mentioned mode of obtaining search sequence is only for giving an example; other existing or modes of obtaining search sequence that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Particularly, the search mechanisms that described orienting device 104 can be based on own, also can pass through third party device or equipment or database, according to existing scene type information and search sequence, returns to corresponding Search Results.Preferably, the data message of described orienting device 104 based on storing in database and the corresponding relation of scene type and search sequence, search corresponding Search Results and returned.For convenience of describing, be " directed information database " that the information content in described directed information database includes but not limited to data message and scene type information by database definition herein.
Take the described Search Results returning as the information relevant to advertising creative is as example, please refer to Fig. 2, Fig. 2 illustrates the schematic diagram of the information content in directed information database in accordance with a preferred embodiment of the present invention.In Fig. 2, show such as the information content with Types Below: intention type, creative content and represent place (corresponding scene type).For example, data message " describe 1, work too tired? need to rebuild one's physical constitution? one glass pure and sweet, allows your vigor work a whole day! " corresponding with scene type information " workplace ".Certainly, in fact, the information content of described directed information Input of Data is not limited at this, except the typing the above-mentioned type information content, can also other information contents of typing.In addition, in the time that the data message of storing in described directed information database is the information relevant to advertising creative, described data message can be by advertiser or advertiser with in database described in self-defining mode typing.
Take the directed information database based on comprising data message shown in Fig. 2 as example, described orienting device 104, according to existing scene type information and search sequence, returns to corresponding Search Results.Particularly, please refer to Fig. 3 (a) to Fig. 3 (c), show respectively the schematic diagram based on scene type display advertisement intention in accordance with a preferred embodiment of the present invention.Take user A, user B and user C as example, scene type corresponding to known each user is respectively " workplace ", " Condom " and " residential quarters ", and, the search sequence of input is all " coffee of drinking well ", described orienting device 104 is found corresponding data message based on described scene type information and search sequence in directed information database, obtain each self-corresponding intention describe content be respectively " work too tired? need to rebuild one's physical constitution? one glass is pure and sweet, allows your vigor work a whole day! ", " the cold winter, take one cup of pure and sweet coffee, enjoy a whole day good mood! " and " share together one cup of warm coffee with the people who likes, the life of happiness, just so-so."; and corresponding intention logo(icon) and Banner(image) etc. ad data identical, corresponding ad data is transferred from described database by search by described orienting device 104, through processing; be integrated into advertising creative, return to corresponding user.From Fig. 3 (a) to Fig. 3 (c), although the search sequence of three users input is identical, due to residing scene type difference separately, there is the difference of intention aspect describing in the advertising creative of therefore obtaining in terminal, so, more targetedly for user presents Search Results.Certainly, described intention is described the difference of aspect only for giving an example, can carry out to the Search Results finally presenting the adjustment of other aspects or content, this is not restricted, and, anyly carry out beam search and show that the process of Search Results all should comprise in the present embodiment based on user's scene type information.
Certainly, the call format of the application programming interfaces (API) that described orienting device provides according to user terminal or the communication mode of other agreements such as http, https, described Search Results is returned to user, and be illustrated in user terminal by the page technology such as such as JSP, ASP, PHP, at this, the correlation technique of returning and show is not construed as limiting.
Those skilled in the art will be understood that, above-mentioned locating information database, scene information database and directed information database are only example, in practice, they can be three independently data, or any two databases are integrated in a database, also can all be integrated in a database.
Preferably, the equipment that described orientation is returned to Search Results also comprises:
Network measuring and calculating module (not shown), for calculating the residing network environment information of user.Wherein, described network environment information comprises network type and network speed, and wherein, described network type comprises 3G, 2G and wifi.Described network measuring and calculating module can be independent of outside above-mentioned search engine device 103, also can be included in search engine device 103.Further, described network measuring and calculating template can, when described locating information acquisition device 101 obtains user's locating information, be calculated the residing network environment information of active user, for example, the network speed of registering according to user, judges that current network type is 3G, 2G or wifi; Also can, in the time that search engine device 103 obtains the search sequence of user's input, current network environmental information be calculated, at this, the time of network measuring and calculating module being calculated to network environment information is not construed as limiting.
Further, described network environment information can, by locating information database described in typing, can also, by directed information database described in typing, at this, not be restricted the database of its typing.Typically, typing network environment information in locating information database, please refer to following table 3, and table 3 shows an example that comprises network environment information in locating information database.
Table 3
As above table 3, wherein shows the information such as network condition (map network type) information, the user's of typing in database ID, user account, mobile phone physical message, place (being geographic position), the time corresponding with geographic position.
Typically, typing network environment information in described directed information database.Please continue to refer to Fig. 4, Fig. 4 shows the scene type of another preferred embodiment according to the present invention and the mapping table of network environment information and ad data.In Fig. 4, show the mapping table that represents network environment (map network environment), represents place (corresponding geographic position) and ad data.For example, the data line illustrating comprises: data message " describe 1, work too tired? need to rebuild one's physical constitution? one glass pure and sweet, allows your vigor work a whole day! ", scene type information " workplace " and network environment information " do not limit ".
Wherein, the operation of executing data typing can be according to the difference of database, carried out by corresponding device or module, described module can be described network measuring and calculating module, also can be search engine device, also can carry out this based on manual type (for example, by advertiser or advertiser's typing) and operate, can also be based on other modes or device or module execution, this is not restricted.
Preferably, described orienting device 104, according to described network environment information, described scene type information and described search sequence, returns to corresponding Search Results.As described above, described orienting device 104 can be based on own search mechanisms, also can pass through third party device or equipment or database, according to existing network environment information, scene type information and search sequence, return to corresponding Search Results, do not repeat them here.
Preferably, described search engine device 103 is also according to scene type information and described search sequence, or/and network environment information, analysis user information requirement, and by described orienting device 104 according to integrated customer information requirement, search the Search Results matching and returned.At this, be not restricted for the process of customer information requirement analysis, for example, described search engine device 103 is integrated information such as the ID such as user, geographic position, network type, network speed, current times, Accurate Analysis user's information requirement.The process of searching, return and showing as for described orienting device 104, due to similar to the operation above carried out, does not repeat them here.
Preferably, described orienting device 104 is illustrated in mobile phone terminal based on communication by described Search Results.
Preferably, between each device of equipment 1, be constant work.At this, it will be understood by those skilled in the art that " continuing " refers to that each device of equipment 1 requires to carry out work according to the mode of operation of setting or adjust in real time respectively.
Fig. 5 illustrates that orientation according to a further aspect of the present invention returns to the method flow diagram of Search Results.Particularly, in step s1, locating information acquisition device obtains user's locating information; In step s2, scene judgment means, according to described locating information, judges the scene type corresponding with described locating information; In step s3, search engine device obtains the search sequence of user's input; In step s4, orienting device, according to described scene type information and described search sequence, returns to corresponding Search Results.
Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, carry out each step.
Wherein, in step s1, locating information acquisition device obtains user's locating information.Wherein, described locating information comprises user current or the in the future geographic position in special time period, time and the customer attribute information corresponding with geographic position.The described mode of obtaining locating information can be active obtaining, can be also to be provided by user passively, at this, mode of obtaining locating information is not restricted.And, for obtaining the time of user's locating information, can be before search engine device obtain the search sequence of user input, also can be meanwhile or synchronously, in this no limit.With regard to the geographic position in locating information, preferably, described geographic position is accurate to the even interior location in building of concrete buildings, street, shops, community, and such as described geographic position is Baidu mansion, pure five degree coffee (shops of businessman) Huo Longxiang communities etc.
With regard to the mode of active obtaining locating information, preferably, provide locating information by user by the mode of registering or arrange.Particularly, user is registered or is arranged by the functional software that carries in terminal or functional software, the application program of installation.For example, user arrives behind certain place, registers, thereby upload this user's locating information by terminal.And for example, user in the schedule of terminal, residing geographic position in several days certain a period of time after typing in advance, thus upload the data message in described geographic position.Wherein, described terminal includes but not limited to smart mobile phone, regular handset, panel computer, computing machine, handheld device etc.Wherein, described customer attribute information includes but not limited to user's accounts information (as the accounts information in search engine application), end message (as mobile phone physical message) etc. in some applications, and this is not restricted.
Further, locating information acquisition device will be stored in obtain locating information input database.Can be with reference to following table 1, table 1 shows an example of the locating information in described input database.
Table 1
As above table 1, wherein shows the locating information content of typing in database, and the locating information of for example typing comprises user's ID, user account, mobile phone physical message, place (being geographic position), time corresponding with geographic position.Certainly, in fact, in database, the information content of typing is not in this restriction, and, it is in this no limit that described locating information acquisition device obtains in locating information the mode of each data, for example, can be based on the international mobile device identification code of IMEI() identify independently physical message corresponding to mobile phone of each.For the purpose of describing, by database definition be herein " locating information database ".
In step s2, scene judgment means, according to described locating information, judges the scene type information corresponding with described locating information.Wherein, described scene type is mainly divided based on place character, comprises types such as workplace, school, Condom, residential quarters, hospital.
Particularly, described scene judgment means can be based on own judgment mechanism, also can be by setting up corresponding data-mapping or relation mechanism or the locating information based on storing in third party database and corresponding scene type information, and according to described locating information, judge corresponding scene type information, at this, the process of the concrete judgement of described scene judgment means is not restricted.
Preferably, the locating information of described scene judgment means based on storing in database and corresponding scene type information, and according to locating information, judge corresponding scene type information.For convenience of describing, by database definition be herein " scene information database ".The data of storing in described scene information database include but not limited to the information such as ID, geographic position or place, scene type.Can be with reference to following table 2, table 2 shows an example of the information content in described scene information database.
| ID | Place | Scene type | |
| 1 | Baidu mansion | Workplace | |
| 2 | Pure five | Condom | |
| 3 | Long Xiang community | Residential quarters |
Table 2
As above table 2, wherein shows the information content of typing in scene information database, and the information content of for example typing comprises ID, place (being geographic position) and scene type information.Certainly, in fact, in described scene information database, the information content of typing does not limit at this, except the above-mentioned information content of typing, and can also other information contents of typing.
With according to the geographic position in locating information, judge that scene type information is example, described scene judgment means knows that according to locating information acquisition device user's geographic position is " Baidu mansion ", further based on scene information database, therefrom search the scene type information corresponding with geographic position " Baidu mansion ", described scene judgment means is based on above-mentioned data corresponding relation, judge that corresponding scene type information is for " workplace ", by that analogy, judge that the scene type information corresponding with place " pure five degree coffees " is " Condom ", judge that the scene type information corresponding with place " Long Xiang community " is for " residential quarters ".Certainly, in the process of concrete judgement and database, the mapping mode between data is in this no limit.
In step s3, search engine device obtains the search sequence of user's input.
Particularly, described search engine device is by carrying out alternately with user's subscriber equipment, for example, calls application programming interfaces (API) that this subscriber equipment provides or the communication mode of other agreements by one or many, obtains the search sequence of this user's input; Or, by page technology such as ASP, JSP or PHP, obtain the search sequence of user in the input of the inputting interface such as search box, query frame, for example, user is by the inputting interface input " coffee of drinking well " of mobile phone; Or mutual by with third party device of this search engine device, obtains the search sequence of this user's input.The subscriber equipment here includes but not limited to mobile phone, smart mobile phone, palm PC, notebook computer, desk-top computer etc.
Those skilled in the art will be understood that the above-mentioned mode of obtaining search sequence is only for giving an example; other existing or modes of obtaining search sequence that may occur are from now on as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
It should be noted that, there is not precedence in described step s3 and step s1 and s2, and step s3 can, after step s1, s2 are finished, also can, before carrying out at step s1, s2, can also or be synchronizeed with step s1, the s2 while and carry out.
In step s4, directed dress, according to described scene type information and described search sequence, returns to corresponding Search Results.
Particularly, the search mechanisms that described orienting device can be based on own, also can pass through third party device or equipment or database, according to existing scene type information and search sequence, returns to corresponding Search Results.Preferably, the data message of described orienting device based on storing in database and the corresponding relation of scene type and search sequence, search corresponding Search Results and returned.For convenience of describing, be " directed information database " that the information content in described directed information database includes but not limited to data message and scene type information by database definition herein.
Take the described Search Results returning as the information relevant to advertising creative is as example, please refer to Fig. 2, Fig. 2 illustrates the schematic diagram of the information content in directed information database in accordance with a preferred embodiment of the present invention.In Fig. 2, show such as the information content with Types Below: intention type, creative content and represent place (corresponding scene type).For example, data message " describe 1, work too tired? need to rebuild one's physical constitution? one glass pure and sweet, allows your vigor work a whole day! " corresponding with scene type information " workplace ".Certainly, in fact, the information content of described directed information Input of Data is not limited at this, except the typing the above-mentioned type information content, can also other information contents of typing.In addition, in the time that the data message of storing in described directed information database is the information relevant to advertising creative, described data message can be by advertiser or advertiser with in database described in self-defining mode typing.
Take the directed information database based on comprising data message shown in Fig. 2 as example, described orienting device, according to existing scene type information and search sequence, returns to corresponding Search Results.Particularly, please refer to Fig. 3 (a) to Fig. 3 (c), show respectively the schematic diagram based on scene type display advertisement intention in accordance with a preferred embodiment of the present invention.Take user A, user B and user C as example, scene type corresponding to known each user is respectively " workplace ", " Condom " and " residential quarters ", and, the search sequence of input is all " coffee of drinking well ", described orienting device is found corresponding data message based on described scene type information and search sequence in directed information database, obtain each self-corresponding intention describe content be respectively " work too tired? need to rebuild one's physical constitution? one glass is pure and sweet, allows your vigor work a whole day! ", " the cold winter, take one cup of pure and sweet coffee, enjoy a whole day good mood! " and " share together one cup of warm coffee with the people who likes, the life of happiness, just so-so.", and corresponding intention logo(icon) and Banner(image) etc. ad data identical, corresponding ad data is transferred from described database by search by described orienting device, through processing, be integrated into advertising creative, return to corresponding user.From Fig. 3 (a) to Fig. 3 (c), although the search sequence of three users input is identical, due to residing scene type difference separately, there is the difference of intention aspect describing in the advertising creative of therefore obtaining in terminal, so, more targetedly for user presents Search Results.Certainly, described intention is described the difference of aspect only for giving an example, can carry out to the Search Results finally presenting the adjustment of other aspects or content, this is not restricted, and, anyly carry out beam search and show that the process of Search Results all should comprise in the present embodiment based on user's scene type information.
Those skilled in the art will be understood that, above-mentioned locating information database, scene information database and directed information database are only example, in practice, they can be three independently data, or any two databases are integrated in a database, also can all be integrated in a database.
Preferably, the method that described orientation is returned to Search Results also comprises:
The residing network environment information (not shown) of measuring and calculating user;
Wherein, according to described network environment information, described scene type information and described search sequence, return to corresponding Search Results by orienting device.As described above, described orienting device can be based on own search mechanisms, also can pass through third party device or equipment or database, according to existing network environment information, scene type information and search sequence, return to corresponding Search Results, do not repeat them here.
Particularly, by the residing network environment information of network measuring and calculating module measuring and calculating user.Wherein, described network environment information comprises network type and network speed, and wherein, described network type comprises 3G, 2G and wifi.Described network measuring and calculating template can be when described locating information acquisition device obtains user's locating information, the residing network environment information of active user is calculated, for example, the network speed of registering according to user, judges that current network type is 3G, 2G or wifi; Also can, in the time that search engine device obtains the search sequence of user's input, current network environmental information be calculated, at this, the time of network measuring and calculating module being calculated to network environment information is not construed as limiting.
Further, described network environment information can, by locating information database described in typing, can also, by directed information database described in typing, at this, not be restricted the database of its typing.Typically, typing network environment information in locating information database, please refer to following table 3, and table 3 shows an example that comprises network environment information in locating information database.
Table 3
As above table 3, wherein shows the information such as network condition (map network type) information, the user's of typing in database ID, user account, mobile phone physical message, place (being geographic position), the time corresponding with geographic position.
Typically, typing network environment information in described directed information database.Please continue to refer to Fig. 4, Fig. 4 shows the scene type of another preferred embodiment according to the present invention and the mapping table of network environment information and ad data.In Fig. 4, show the mapping table that represents network environment (map network environment), represents place (corresponding geographic position) and ad data.For example, the data line illustrating comprises: data message " describe 1, work too tired? need to rebuild one's physical constitution? one glass pure and sweet, allows your vigor work a whole day! ", scene type information " workplace " and network environment information " do not limit ".
Further, the method that described orientation is returned to Search Results also comprises:
According to scene type information and described search sequence, or/and network environment information is integrated customer information requirement;
Wherein, according to integrated customer information requirement, search the Search Results matching and returned.
Particularly, can be by described search engine device according to scene type information and described search sequence, or/and network environment information, analysis user information requirement, and by described orienting device according to integrated customer information requirement, search the Search Results matching and returned.At this, be not restricted for the process of customer information requirement analysis, for example, described search engine device is integrated information such as the ID such as user, geographic position, network type, network speed, current times, Accurate Analysis user's information requirement.The process of searching, return and showing as for described orienting device, due to similar to the operation above carried out, does not repeat them here.
Preferably, based on communication, described Search Results is illustrated in to mobile phone terminal by described orienting device.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to all changes that drop in the implication and the scope that are equal to important document of claim to include in the present invention.Any Reference numeral in claim should be considered as limiting related claim.
Claims (12)
1. orientation is returned to a method for Search Results, comprising:
Obtain user's locating information;
According to described locating information, judge the scene type information corresponding with described locating information;
Obtain the search sequence of user's input;
According to described scene type information and described search sequence, return to corresponding Search Results.
2. method according to claim 1, also comprises:
The residing network environment information of measuring and calculating user;
Wherein, according to described network environment information, described scene type information and described search sequence, return to corresponding Search Results.
3. method according to claim 2, wherein,
Described network environment information comprises network type and network speed, wherein,
Described network type comprises 3G, 2G and wifi.
4. method according to claim 2, also comprises:
According to scene type information and described search sequence, or/and network environment information is integrated customer information requirement;
Wherein, according to integrated customer information requirement, search the Search Results matching and returned.
5. according to the method described in claim 1-4 any one, wherein, described locating information comprises user current or the geographic position in special time period, time and the customer attribute information corresponding with geographic position in the future.
6. according to the method described in claim 1-4 any one, wherein, described according to described locating information, judge that the step of the scene type information corresponding with described locating information specifically comprises:
According to described locating information, and locating information based on storing in database and the corresponding relation of scene type information, judge the scene type information corresponding with described locating information.
7. orientation is returned to an equipment for Search Results, comprising:
Be used for the device of the locating information of obtaining user;
For according to described locating information, judge the device of the scene type information corresponding with described locating information;
Be used for the device of the search sequence of obtaining user's input;
For according to described scene type information and described search sequence, return to the device of corresponding Search Results.
8. equipment according to claim 7, also comprises:
For calculating the module of the residing network environment information of user;
Wherein, described orienting device, according to described network environment information, described scene type information and described search sequence, returns to corresponding Search Results.
9. equipment according to claim 8, wherein,
Described network environment information comprises network type and network speed, wherein,
Described network type comprises 3G, 2G and wifi.
10. equipment according to claim 8, wherein, described in obtain user input search sequence device also for:
According to scene type information and described search sequence, or/and network environment information is integrated customer information requirement;
Wherein, described orienting device, according to integrated customer information requirement, is searched the Search Results matching and is returned.
Equipment described in 11. according to Claim 8-11 any one, wherein, described locating information comprises user current or the in the future geographic position in special time period, time and the customer attribute information corresponding with geographic position.
Equipment described in 12. according to Claim 8-11 any one, wherein,
The device of the described judgement scene type information corresponding with described locating information, according to described locating information, and locating information based on storing in database and the corresponding relation of scene type information, judge the scene type information corresponding with described locating information.
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| CN201310750341.6A CN103778187A (en) | 2013-12-31 | 2013-12-31 | Method and device for returning search result in oriented mode |
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| CN201310750341.6A CN103778187A (en) | 2013-12-31 | 2013-12-31 | Method and device for returning search result in oriented mode |
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