CN104216990A - Method and system for playing video advertisement - Google Patents
Method and system for playing video advertisement Download PDFInfo
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- CN104216990A CN104216990A CN201410456400.3A CN201410456400A CN104216990A CN 104216990 A CN104216990 A CN 104216990A CN 201410456400 A CN201410456400 A CN 201410456400A CN 104216990 A CN104216990 A CN 104216990A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The invention discloses a method and a system for playing a video advertisement. The method comprises the following steps of after a trigger signal for playing a video advertisement is received, playing the video advertisement; when the video advertisement is played, pushing an interaction problem to an user; receiving the reply of the user on the interaction problem; judging if the reply meets the requirement or not; if the reply meets the requirement, stopping the playing of the video advertisement. The method and the system have the advantages that in the advertisement playing process, the interaction with the user is increased, the user is promoted to actively know brands, products and other information, and the advertisement propagation effect is improved; if the user has known the advertisement, the advertisement can be skipped, so the time of the user is greatly saved, and the experience of the user is improved.
Description
Technical field
The present invention relates to internet video technical field of advertisement, be specifically related to a kind of video ads player method and system.
Background technology
Along with popularizing of internet multimedia technology, watch Online Video content to become gradually a very important part in people's work, study, amusement, life.Thereupon, before video playback or in video playback, broadcast advertisement also becomes a kind of common, important advertisement form gradually.The video ads of current main flow, mostly be to play before user clicks the video of broadcasting, and general user can not skip, need to wait advertisement broadcasting to finish just to enter user and want the video of watching, if or user is interested in institute's broadcast advertisement, directly click advertisement, enter the information page of third party's client browser access institute broadcast advertisement, thereby understand detailed content.This advertisement form plays the effect of advertising to a certain extent.
Yet, existing appear at before video playback or video playback in advertisement often the duration longer, as 40-60 second; And in advertisement playing process, mutual few with user, user is difficult to participate, and now user tends to select to do other things or browses other webpages and wait until that advertisement plays end.Therefore, this advertisement form, tends to waste user time, to user, brings very experience and the impression of cakes with moulded designs, even can bring counter productive for the publicity of brand or product.In addition, adopt this advertisement form, advertiser is more difficult knows advertising results, often can only carry out estimating ad effect by some statisticses, as user clicks advertisement, enters the Web page and understands the number of times etc. of details.But this method that judges advertising results according to some statisticses, its accuracy, credibility are lower.
Summary of the invention
The embodiment of the present invention provides a kind of video ads player method and system, the problem of playing poor user experience, cannot obtaining accurate recruitment evaluation information to solve existing video ads.
For this reason, the embodiment of the present invention provides following technical scheme:
A video ads player method, comprising:
After receiving the trigger pip of video ads broadcasting, play described video ads;
Play in described video ads process, to user, push interaction problems;
Receive the answer of user to described interaction problems;
Judge whether described answer meets the demands;
If judge that described answer meets the demands, and stops playing described video ads.
Preferably, the operation requests that the trigger pip that described video ads is play is user; Described method also comprises:
Play after described video ads stopping, carrying out operation corresponding to described operation requests;
If judge that described answer does not meet the demands, after finishing, described video ads starts again to carry out operation corresponding to described operation requests.
Preferably, the one or more video ads of each operational correspondence.
Preferably, described interaction problems is stored or stores with textual form with speech form.
Preferably, describedly to user, push interaction problems and comprise: the interaction problems of playing speech form; And/or represent described text.
Preferably, described reception user comprises the answer of described interaction problems: start microphone, then receive the voice of user's typing;
Describedly judge whether described answer meets the demands and comprise:
The voice of described user's typing are identified detecting after user's typing voice finish, obtained recognition result;
Judge that whether described recognition result is identical with the interaction problems answer setting in advance;
If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
Preferably, described startup microphone comprises:
After finishing, the interaction problems of playing speech form starts immediately microphone; Or
After clicking interactive interface voice typing button, user starts microphone.
Preferably, described method also comprises:
When playing the interaction problems of speech form, the video ads of playing is started to silent mode; Described method also comprises:
If start the time delay of typing voice from startup microphone to user, surpass very first time threshold value, close described silent mode;
If the time of user's typing voice surpasses the second time threshold, close described silent mode.
Preferably, when playing the interaction problems of speech form, suspend and play described video ads; Described method also comprises:
If start from startup microphone to user to surpass the very first time threshold value time delay of typing voice, continue to play described video ads, and start again to carry out operation corresponding to described operation requests after described video ads finishes;
If the time of user's typing voice surpasses the second time threshold, continue to play described video ads, and after described video ads finishes, start again to carry out operation corresponding to described operation requests.
Preferably, described reception user comprises the answer of described interaction problems: the text message that receives user's input;
Describedly judge whether described answer meets the demands and comprise:
Whether the text message that judges user's input is identical with the interaction problems answer setting in advance;
If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
Preferably, described method also comprises:
Before stopping playing described video ads, in advertisement interface display the first information, to point out user to be about to skip advertisements.
Preferably, described method also comprises:
After the described answer of judgement does not meet the demands, in advertisement interface display the second information, to point out user to answer, do not meet the demands, will continue to play described video ads.
Preferably, described method also comprises:
If judge that described answer does not meet the demands,, before described video ads finishes, judge whether user needs to carry out again alternately;
If so, carry out and receive the step of user to the answer of described interaction problems; Otherwise continue to play described video ads.
Preferably, whether the described user of judgement needs to comprise alternately again:
If perceive user, click interactive interface voice typing button, determine that user need to carry out alternately again; Or
User before described video ads finishes, in setting-up time, detected and start typing voice, determine that user need to carry out again alternately.
A video ads Play System, comprising:
Playing module, for playing video advertisement;
Transmit control module, for after receiving the trigger pip of video ads broadcasting, controls described playing module and plays described video ads;
Problem pushing module, for play described video ads process at described playing module, pushes interaction problems to user;
Interactive module, for receiving the answer of user to described interaction problems;
The first judge module, for judging whether described answer meets the demands, and in the described answer of judgement while meeting the demands, triggers described transmit control module and controls described playing module and stop playing described video ads.
Preferably, described system also comprises:
Order receiver module, for receiving user's operation requests;
Command execution module, for stopping playing after described video ads at described playing module, carries out operation corresponding to described operation requests, or after described video ads finishes, carries out operation corresponding to described operation requests;
Described transmit control module, specifically for receiving after user's operation requests at described order receiver module, is controlled described playing module and is play described video ads.
Preferably, described interaction problems is stored or stores with textual form with speech form;
Described problem pushing module is specifically for playing the interaction problems of speech form, and/or represents described text.
Preferably, described interactive module is specifically for receiving the voice of user's typing;
Described the first judge module comprises:
Detecting unit, for detection of the end points of user's typing voice;
Voice recognition unit, identifies the voice of described user's typing for detecting at described detecting unit after user's typing voice finish, and obtains recognition result;
Judging unit, for judging that whether described recognition result is identical with the interaction problems answer setting in advance; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
Preferably, described transmit control module also, for when described problem pushing module is play the interaction problems of speech form, starts silent mode to the video ads of playing;
Described system also comprises: very first time control module, for detection of whether surpassing the very first time threshold value time delay that described interactive module starts typing voice to user from starting, if so, triggers described transmit control module and closes described silent mode; And whether the time for detection of user's typing voice surpasses the second time threshold, if so, triggers described transmit control module and closes described silent mode.
Preferably, described transmit control module, also for when described problem pushing module is play the interaction problems of speech form, is controlled described playing module and is suspended the described video ads of broadcasting;
Described system also comprises: the second time control module, for detection of whether surpassing time delay that described interactive module starts typing voice to user very first time threshold value from starting, if so, trigger described transmit control module and control the described video ads of described playing module continuation broadcasting; And whether surpass the second time threshold for detection of time of user's typing voice, if so, trigger described transmit control module and control described playing module and continue to play described video ads.
Preferably, described interactive module is specifically for receiving the text message of user's input;
Whether described the first judge module is identical with the interaction problems answer setting in advance specifically for judging the text message of user's input; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
Preferably, described system also comprises:
Information indicating module, before stopping playing described video ads at described playing module, in advertisement interface display the first information, to point out user to be about to skip advertisements; And/or for after judging that at described the first judge module described answer does not meet the demands, in advertisement interface display the second information, to point out user to answer, do not meet the demands, will continue to play described video ads.
Preferably, described system also comprises:
The second judge module, after judging that at described the first judge module described answer does not meet the demands, before described video ads finishes, judges whether user needs to carry out again alternately; If so, trigger described interactive module and receive the answer of user to described interaction problems; Otherwise trigger described transmit control module and control the described video ads of described playing module continuation broadcasting.
Preferably, described the second judge module, specifically for clicking after interactive interface voice typing button perceiving user, determines that user need to carry out alternately again; Or user before described video ads finishes, in setting-up time, detected and start after typing voice, determine that user need to carry out again alternately.
Video ads player method and system that the embodiment of the present invention provides, in video ads playing process, by pushing interaction problems to user, these problems can be the problems relevant with ad content or theme etc., also can be some current hot issues, by user, described interaction problems is answered, if user's answer meets the demands, stop playing described video ads, that is to say, can skip residue advertisement, carry out immediately the operation that video ads is play the operation of front user's request or continued to move before video ads is play.This Interactive Advertising broadcast mode, has not only increased mutual with user, and user is really participated, and impels user initiatively to understand the information such as brand, product, has improved advertising effect; And, situation about this advertisement relatively having been known for user, directly skip advertisements, has saved user time greatly, has promoted user's experience.In addition, the advertisement of this form, can make advertiser according to user interactions situation, can know more intuitively, exactly advertising results.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present application or technical scheme of the prior art, to the accompanying drawing of required use in embodiment be briefly described below, apparently, the accompanying drawing the following describes is only some embodiment that record in the present invention, for those of ordinary skills, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the process flow diagram of embodiment of the present invention video ads player method;
Fig. 2 is a kind of concrete applicating flow chart of embodiment of the present invention video ads player method;
Fig. 3 is a kind of structural representation of embodiment of the present invention video ads Play System;
Fig. 4 is a kind of specific implementation structured flowchart of embodiment of the present invention video ads Play System;
Fig. 5 is the another kind of structural representation of embodiment of the present invention video ads Play System.
Embodiment
In order to make those skilled in the art person understand better the scheme of the embodiment of the present invention, below in conjunction with drawings and embodiments, the embodiment of the present invention is described in further detail.
The problem existing in playing for traditional video ads, the embodiment of the present invention provides a kind of video ads player method and system, in video ads playing process, by pushing interaction problems to user, these problems can be the problems relevant with ad content or theme etc., also can be some current hot issues, the answering described interaction problems by user, if user's answer meets the demands, stop playing described video ads, that is to say, can skip residue advertisement, carry out immediately the operation that video ads is play the operation of front user's request or continued to move before video ads is play.
As shown in Figure 1, be the process flow diagram of embodiment of the present invention video ads player method, comprise the following steps:
Step 101, after receiving the trigger pip of video ads broadcasting, plays described video ads.
The trigger pip that described video ads is play can be the operation requests from user, and operation requests can be the request of various ways and type, such as, open web-page requests, displaying video request etc.Opening the concrete operations of web-page requests and can user click enter key input web page address in address field after, can be also that user has clicked webpage link address etc.; The concrete operations of displaying video request can be that user has clicked broadcast button etc.
In actual applications, can bind one or more video ads to every kind of operand, that is to say, each operation can corresponding one or more video ads.Like this, after receiving user's operation requests, can select at random one of them video ads, also can sequentially select one of them video ads, play this video ads, to be represented to user, make user understand the content of advertisement.
The trigger pip that the trigger pip that described video ads is play also can set in advance from current operation object binding or system, such as intercutting the situation of video ads in the middle of playing at Online Video, corresponding trigger pip can be tied in this Online Video, or after this Online Video is play certain hour, send corresponding trigger pip by system.
Certainly, in actual applications, described trigger pip can also be the signal of other any form and type, and this invention process is not limited.
Step 102, plays in described video ads process, to user, pushes interaction problems.
It should be noted that, in actual applications, can, according to ad content, advertising theme, actual demand etc., set the interaction problems that each video ads is corresponding.As an advertisement about Coca-Cola, interaction problems can be designed as: next occur be what beverage that what is drunk, that next occur is, you like drinking what beverage etc.The propelling movement time of interaction problems also can preset, such as being set in advertisement sometime according to the duration of advertisement, as 1/3 of the total duration of advertisement o'clock strong point etc.; Or according to ad content, before being about to the content of playing, play the interaction problems relevant with being about to play content, same as an advertisement about Coca-Cola, the logo that there will be Coca-Cola when advertisement is play 12 seconds, so just can be set in advertisement about 6 seconds, play the interaction problems about inquiry advertising theme.It should be noted that, interaction problems or problem push the setting of time, and do not require it is always constant, can adjust according to practical situations in good time.
In addition, described interaction problems can be stored with speech form (such as voice document) or be stored with textual form., with the interaction problems of speech form storage, can be wherein synthesized voice, can be also the recording of customization.And the information such as predefined interaction problems and problem propelling movement time, can be stored in terminal device, also can be stored in server end.
Obtaining of interaction problems, can after receiving user video advertisement playing request, obtain immediately, also can before predefined interaction problems reproduction time, obtain, it obtains the concrete time and can set according to actual conditions, and the embodiment of the present invention does not limit.In addition, obtaining according to its storage ground of interaction problems, can be directly to obtain from this locality, also can from server end, obtain by network.The interaction problems of obtaining, according to its file layout, can be textual form, can be also speech form.If the file layout of interaction problems is textual form, and adopt the mode of playing voice to push described problem to user, when obtaining, if it is stored in server, can completes phonetic synthesis at server end, then be sent to this locality, at Preset Time, play, also can first question text be sent to this locality, then complete phonetic synthesis in this locality, at Preset Time, play; If it is stored in this locality, in this locality, complete phonetic synthesis, at Preset Time, play.If the file layout of interaction problems is voice, no matter be stored in this locality or server end, after obtaining, can play at Preset Time.
Interaction problems in any shape, when pushing interaction problems to user, all can adopt the mode of playing voice or representing text to push described problem to user.Certainly, if described problem is textual form storage,, with described in speech play during problem, need to carry out phonetic synthesis processing to corresponding text.In addition, when pushing interaction problems to user, also can play voice simultaneously and represent corresponding text, this embodiment of the present invention is not limited.
Step 103, receives the answer of user to described interaction problems.
Similarly, user to the answer of described interaction problems can be speech form answer (such as, by microphone, input voice), can be also textual form answer (such as, by keyboard, input corresponding text or click corresponding button).
Step 104, judges whether described answer meets the demands.If so, perform step 105; Otherwise, execution step 106.
Correspondingly, for multi-form answer, need to carry out different processing.Such as, for the answer of textual form, only need to judge that whether the text message of user's input is identical with the interaction problems answer setting in advance, if identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.For the answer of speech form, also need to carry out speech recognition, judge that whether described recognition result is identical with the interaction problems answer setting in advance; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
Step 105, stops playing described video ads.
Step 106, continues to play described video ads.
The video ads player method of the embodiment of the present invention, in video ads playing process, by pushing interaction problems to user, by user, described interaction problems is answered, if user's answer meets the demands, stop playing described video ads, that is to say, can skip residue advertisement, carry out immediately the operation that video ads is play the operation of front user's request or continued to move before video ads is play.Such as, the broadcasting of the video ads triggering for the operation requests from user, can stop playing after this video ads, carries out immediately operation corresponding to described operation requests; And when user's answer does not meet the demands, need to after described video ads finishes, start again to carry out operation corresponding to described operation requests.
As can be seen here, this Interactive Advertising broadcast mode, has not only increased mutual with user, and user is really participated, and impels user initiatively to understand the information such as brand, product, has improved advertising effect; And, situation about this advertisement relatively having been known for user, directly skip advertisements, has saved user time greatly, has promoted user's experience.
Further, adopt the method for the embodiment of the present invention to throw in advertisement, can make advertiser according to user interactions situation, can know more intuitively, exactly advertising results.
It should be noted that, the video ads player method of the embodiment of the present invention can be applied to multiple environment, such as, when user watches Online Video or opens webpage, or break for commercialsy in video display process etc.In addition, before stopping playing described video ads, can also be in advertisement interface display the first information, to point out user to be about to skip advertisements.Correspondingly, after the described answer of judgement does not meet the demands, can to point out user to answer, not meet the demands in advertisement interface display the second information yet, will continue to play described video ads.
In addition, it should be noted that, in actual applications, can also be according to practical situations, as long in the time spot etc., user interactions chance is again provided, now interactive interface can be changed accordingly.Particularly, if judgement user answers in situation about not meeting the demands, before described video ads finishes, judge whether user needs to carry out again alternately; If so, carry out and receive the step of user to the answer of described interaction problems; Otherwise continue to play described video ads.Wherein, whether the described user of judgement needs to carry out again can having multiple implementation alternately, and this embodiment of the present invention is not limited.
The mode that the voice mode of take below pushes interaction problems is example, further describes the present invention.
As shown in Figure 2, be a kind of concrete applicating flow chart of embodiment of the present invention video ads player method, comprise the following steps:
Step 201, receives after user's operation requests playing video advertisement.
Step 202, plays in described video ads process, plays the interaction problems of speech form.
Obtaining of interaction problems, can after receiving user video advertisement playing request, obtain immediately, also can before predefined interaction problems reproduction time, obtain, it obtains the concrete time and can set according to actual conditions, and the embodiment of the present invention does not limit.In addition, obtaining according to its storage ground of interaction problems, can be directly to obtain from this locality, also can from server end, obtain by network.The interaction problems of obtaining, according to its file layout, can be textual form, can be also speech form.If the file layout of interaction problems is textual form, when obtaining, if it is stored in server, can complete phonetic synthesis at server end, be sent to again this locality, at Preset Time, play, also can first question text be sent to this locality, in this locality, complete phonetic synthesis again, at Preset Time, play; If it is stored in this locality, in this locality, complete phonetic synthesis, at Preset Time, play.If the file layout of interaction problems is voice, no matter be stored in this locality or server end, after obtaining, can play at Preset Time.
It should be noted that, when playing the interaction problems of speech form, can start silent mode to the video ads of playing, so that it does not affect the result of broadcast of interaction problems.Certainly, also can suspend the broadcasting of described video ads.To this, the embodiment of the present invention does not limit.
In addition, it should be noted that, when interaction problems is play, can be chosen in advertisement interface display question text, if desired in interface display question text, if problem file layout is voice, need before problem is play, complete speech recognition.
Step 203, starts microphone, then receives the voice of user's typing.
It should be noted that, can be to start immediately microphone after the interaction problems of playing speech form finishes the opportunity that starts microphone; Or after clicking interactive interface voice typing button, user starts microphone.
In actual applications, after the interaction problems broadcasting of speech form finishes, can change advertisement interface (can preset interactive interface), to point out user input voice, receive user speech.Certainly, can in the situation that not giving any prompting of user, receive user speech, just possible user experiences can be not good yet.
Step 204, identifies the voice of described user's typing detecting after user's typing voice finish, and obtains recognition result.
Particularly, can determine whether typing voice finish by user speech input signal being carried out to end-point detection, also can be that the operation in user's typing voice process is detected and determines whether typing voice finish, such as, in receiving voice process, perceived the operation that user clicks enter key, determined that typing voice finish.
Speech recognition can be ONLINE RECOGNITION, can be also identified off-line.The user that ONLINE RECOGNITION is about to receive inputs audio frequency and uploads onto the server, and at server end, by identification engine, by audio identification, is word; And identified off-line is to realize speech recognition in this locality.
Step 205, judges that whether described recognition result is identical with the interaction problems answer setting in advance.If so, perform step 206; Otherwise, execution step 207.
What beverage such as interaction problems is: you like drinking? user answers so long as the beverage title of picture Sprite, cola, black tea etc., all judges that user answers to meet the demands.
Step 206, stops playing described video ads, and carries out operation corresponding to described operation requests.
Step 207 starts to carry out operation corresponding to described operation requests after described video ads finishes again.
Before mention, when playing the interaction problems of speech form, can start silent mode to the video ads of playing, also can suspend the broadcasting of described video ads.The generally consideration based on saving user time, can allow video ads continue broadcasting and quiet.Certainly, when problem is play or receive user speech, can video ads not done to any operation yet, now just customer problem is listened to or voice answering identification is made troubles.
It should be noted that, if the video ads of playing is started to silent mode, when playing interaction problems, described video ads is still being play always, until meet the condition that stops broadcasting, be recognition result when identical with the interaction problems answer setting in advance, or this video ads all finish.In addition, for fear of the abnormal conditions of user speech input, the method for the embodiment of the present invention can also comprise the following steps:
(1) if start the time delay of typing voice from startup microphone to user, surpass very first time threshold value, close described silent mode;
(2) if the time of user's typing voice surpasses the second time threshold, close described silent mode.
And if suspend the broadcasting of described video ads, for fear of the abnormal conditions of user speech input, the method for the embodiment of the present invention can also comprise the following steps:
(1) if start from startup microphone to user to surpass the very first time threshold value time delay of typing voice, continue to play described video ads, and after described video ads finishes, start again to carry out operation corresponding to described operation requests.
(2) if the time of user's typing voice surpasses the second time threshold, continue to play described video ads, and after described video ads finishes, start again to carry out operation corresponding to described operation requests.
The calculating of above-mentioned time delay specifically can be by realizing sound end detection technique.Described very first time threshold value can be long delay of the user input voice time, can be rule of thumb or actual demand by system, preset, as 3 seconds.
Above-mentioned the second time threshold allows to input voice maximum duration for user, can be rule of thumb or actual demand by system, preset, as 4 seconds.
In addition, it should be noted that, in actual applications, can also be according to practical situations, as long in the time spot etc., provide again user speech mutual chance, now interactive interface can be changed accordingly.Particularly, if judgement user answers in situation about not meeting the demands, before described video ads finishes, judge whether user needs to carry out again alternately; If so, carry out and receive the step of user to the answer of described interaction problems; Otherwise continue to play described video ads.Wherein, whether the described user of judgement needs to carry out again can having multiple implementation alternately, such as: if perceive user, click interactive interface voice typing button, determine that user need to carry out alternately again; Or user before described video ads finishes, in setting-up time, detected and start typing voice, determine that user need to carry out again alternately.Certainly, can also there is other implementation, this embodiment of the present invention is not limited.
Visible, the video ads player method of the embodiment of the present invention, in video ads playing process, by interactive voice mode, not only increased mutual with user, user is really participated, impel user initiatively to understand the information such as brand, product, improved advertising effect; And, situation about this advertisement relatively having been known for user, directly skip advertisements, has saved user time greatly, has promoted user's experience.
Correspondingly, the embodiment of the present invention also provides a kind of video ads Play System, as shown in Figure 3, is a kind of structural representation of this system.
In this embodiment, described system comprises:
Playing module 301, for playing video advertisement;
Transmit control module 302, for after receiving the trigger pip of video ads broadcasting, controls described playing module 301 and plays described video ads;
Problem pushing module 303, for playing described video ads process at described playing module 301, pushes interaction problems to user;
Interactive module 303, for receiving the answer of user to described interaction problems;
The first judge module 304, for judging whether described answer meets the demands, and when the described answer of judgement meets the demands, triggers the described playing module 301 of described transmit control module 302 control and stops playing described video ads.
The trigger pip that above-mentioned video ads is play can be the operation requests from user, a trigger pip that also can set in advance from current operation object binding or system.And described operation requests can be the request of various ways and type, this embodiment of the present invention is not limited.
Above-mentioned interaction problems can be stored with speech form (such as voice document) or be stored with textual form., with the interaction problems of speech form storage, can be wherein synthesized voice, can be also the recording of customization.And the information such as predefined interaction problems and problem propelling movement time, can be stored in terminal device, also can be stored in server end.
Interaction problems in any shape, problem pushing module 303, when pushing interaction problems to user, all can adopt the mode of playing voice or representing text to push described problem to user.Certainly, if described problem is textual form storage,, with described in speech play during problem, need to carry out phonetic synthesis processing to corresponding text.In addition, when pushing interaction problems to user, problem pushing module 303 also can be play voice simultaneously and represent corresponding text, and this embodiment of the present invention is not limited.
Similarly, user to the answer of described interaction problems can be speech form answer (such as, by microphone, input voice), can be also textual form answer (such as, by keyboard, input corresponding text or click corresponding button).That is to say, what interactive module 304 received can be voice, can be also text.Certainly, for the answer of different forms, the specific implementation of interactive module 304 need to be done corresponding adjustment.
Correspondingly, for multi-form answer, the first judge module 304 need to carry out different processing.Such as, for the answer of textual form, only need to judge that whether the text message of user's input is identical with the interaction problems answer setting in advance, if identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.For the answer of speech form, also need to carry out speech recognition, judge that whether described recognition result is identical with the interaction problems answer setting in advance; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
The video ads Play System of the embodiment of the present invention, in video ads playing process, by pushing interaction problems to user, by user, described interaction problems is answered, if user's answer meets the demands, stop playing described video ads, that is to say, can skip residue advertisement, carry out immediately the operation that video ads is play the operation of front user's request or continued to move before video ads is play.Such as, the broadcasting of the video ads triggering for the operation requests from user, can stop playing after this video ads, carries out immediately operation corresponding to described operation requests; And when user's answer does not meet the demands, need to after described video ads finishes, start again to carry out operation corresponding to described operation requests.
As can be seen here, this Interactive Advertising broadcast mode, has not only increased mutual with user, and user is really participated, and impels user initiatively to understand the information such as brand, product, has improved advertising effect; And, situation about this advertisement relatively having been known for user, directly skip advertisements, has saved user time greatly, has promoted user's experience.
Further, adopt the method for the embodiment of the present invention to throw in advertisement, can make advertiser according to user interactions situation, can know more intuitively, exactly advertising results.
It should be noted that, the video ads Play System of the embodiment of the present invention can be applied to multiple environment, such as, when user watches Online Video or opens webpage, or break for commercialsy in video display process etc.In addition, before stopping playing described video ads, can also be in advertisement interface display the first information, to point out user to be about to skip advertisements.Correspondingly, after the described answer of judgement does not meet the demands, can to point out user to answer, not meet the demands in advertisement interface display the second information yet, will continue to play described video ads.
The mode that the voice mode of take below pushes interaction problems is example, further describes the present invention.
As shown in Figure 4, be a kind of specific implementation structured flowchart of embodiment of the present invention video ads Play System.
In this embodiment, described system also comprises: order receiver module 401 and execution module 402.Wherein, order receiver module 401 is for receiving user's operation requests; Command execution module 402, for stopping playing after described video ads at playing module 301, is carried out operation corresponding to described operation requests, or after described video ads finishes, carries out operation corresponding to described operation requests.
Correspondingly, in this embodiment, transmit control module 302, specifically for receiving after user's operation requests at order receiver module 401, is controlled playing module 301 and is play described video ads;
In this embodiment, interactive module 304 is specifically for receiving the voice of user's typing.Correspondingly, the first judge module 305 can comprise following functional unit:
Detecting unit, for detection of the end points of user's typing voice, comprises starting point and end point (specifically can utilize end-point detection technology);
Voice recognition unit, identifies the voice of described user's typing for detecting at described detecting unit after user's typing voice finish, and obtains recognition result;
Judging unit, for judging that whether described recognition result is identical with the interaction problems answer setting in advance; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
In actual applications, when playing the interaction problems of speech form, can start silent mode to the video ads of playing, also can suspend the broadcasting of described video ads.The generally consideration based on saving user time, can allow video ads continue broadcasting and quiet.Certainly, when problem is play or receive user speech, can video ads not done to any operation yet, now just customer problem is listened to or voice answering identification is made troubles.
It should be noted that, in actual applications, when playing module 301 is play the interaction problems of speech form, can also start silent mode by the video ads of 302 pairs of broadcastings of transmit control module, so that it does not affect the result of broadcast of interaction problems; Or by transmit control module 302, control described playing module 301 and suspend the described video ads of broadcasting.
If startup silent mode, in this embodiment, described system also can further comprise: very first time control module (not shown), for detection of whether surpassing time delay that described interactive module 304 starts typing voice to user very first time threshold value from starting, if so, trigger described transmit control module 302 and close described silent mode; And whether the time for detection of user's typing voice surpasses the second time threshold, if so, triggers described transmit control module 302 and closes described silent mode.
If need to suspend the described video ads of broadcasting, in this embodiment, described system also can further comprise: the second time control module (not shown), for detection of whether surpassing time delay that described interactive module 304 starts typing voice to user very first time threshold value from starting, if so, trigger described transmit control module 302 and control the described video ads of described playing module 301 continuation broadcasting; And whether surpass the second time threshold for detection of time of user's typing voice, if so, trigger described transmit control module 302 and control described playing module 301 and continue to play described video ads.Described interactive module 304 can be specifically the phonetic entry parts such as microphone.
It should be noted that, the video ads Play System of the embodiment of the present invention can be applied to multiple environment, such as, when user watches Online Video or opens webpage, or break for commercialsy in video display process etc.In addition, described system also can further comprise: information indicating module (not shown), before stopping playing described video ads at described playing module, in advertisement interface display the first information, to point out user to be about to skip advertisements; And/or for after not meeting the demands in the described answer of described the first judge module 305 judgement, in advertisement interface display the second information, to point out user to answer, do not meet the demands, will continue to play described video ads.Can experience for user provides better like this.
In addition, it should be noted that, in actual applications, can also be according to practical situations, as long in the time spot etc., provide again user speech mutual chance.For this reason, in another embodiment of system of the present invention, as shown in Figure 5, described system also can further comprise: the second judge module 501, after not meeting the demands in the described answer of the first judge module 305 judgement, before described video ads finishes, judge whether user needs to carry out again alternately; If so, trigger interactive module 304 and receive the answer of user to described interaction problems; Otherwise trigger transmit control module 302 and control the described video ads of playing module 301 continuation broadcasting.
In this embodiment, the second judge module 501 specifically can be clicked after interactive interface voice typing button perceiving user, determines that user need to carry out alternately again; Or user before described video ads finishes, in setting-up time, detected and start after typing voice, determine that user need to carry out again alternately.For different judgment modes, the specific implementation of the second judge module 501 also can be different, and this embodiment of the present invention is not limited.
Visible, the video ads Play System of the embodiment of the present invention, in video ads playing process, by interactive voice mode, not only increased mutual with user, user is really participated, impel user initiatively to understand the information such as brand, product, improved advertising effect; And, situation about this advertisement relatively having been known for user, directly skip advertisements, has saved user time greatly, has promoted user's experience.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually referring to, each embodiment stresses is the difference with other embodiment.System embodiment described above is only schematic, the wherein said module as separating component explanation can or can not be also physically to separate, the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in a plurality of network element.Can select according to the actual needs some or all of module wherein to realize the object of the present embodiment scheme.And the function that some modules wherein provide also can be realized by software, some modules can with existing equipment (such as PC, panel computer, mobile phone) in identical function module share.Those of ordinary skills, in the situation that not paying creative work, are appreciated that and implement.
Above the embodiment of the present invention is described in detail, has applied embodiment herein the present invention is set forth, the explanation of above embodiment is just for helping to understand method and apparatus of the present invention; , for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention meanwhile.
Claims (24)
1. a video ads player method, is characterized in that, comprising:
After receiving the trigger pip of video ads broadcasting, play described video ads;
Play in described video ads process, to user, push interaction problems;
Receive the answer of user to described interaction problems;
Judge whether described answer meets the demands;
If judge that described answer meets the demands, and stops playing described video ads.
2. method according to claim 1, is characterized in that, the operation requests that the trigger pip that described video ads is play is user; Described method also comprises:
Play after described video ads stopping, carrying out operation corresponding to described operation requests;
If judge that described answer does not meet the demands, after finishing, described video ads starts again to carry out operation corresponding to described operation requests.
3. method according to claim 2, is characterized in that, the one or more video ads of each operational correspondence.
4. method according to claim 2, is characterized in that, described interaction problems is stored or stores with textual form with speech form.
5. method according to claim 4, is characterized in that, describedly to user, pushes interaction problems and comprises: the interaction problems of playing speech form; And/or represent described text.
6. method according to claim 4, is characterized in that, described reception user comprises the answer of described interaction problems: start microphone, then receive the voice of user's typing;
Describedly judge whether described answer meets the demands and comprise:
The voice of described user's typing are identified detecting after user's typing voice finish, obtained recognition result;
Judge that whether described recognition result is identical with the interaction problems answer setting in advance;
If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
7. method according to claim 6, is characterized in that, described startup microphone comprises:
After finishing, the interaction problems of playing speech form starts immediately microphone; Or
After clicking interactive interface voice typing button, user starts microphone.
8. method according to claim 6, is characterized in that, described method also comprises:
When playing the interaction problems of speech form, the video ads of playing is started to silent mode; Described method also comprises:
If start the time delay of typing voice from startup microphone to user, surpass very first time threshold value, close described silent mode;
If the time of user's typing voice surpasses the second time threshold, close described silent mode.
9. method according to claim 6, is characterized in that, when playing the interaction problems of speech form, suspends and plays described video ads; Described method also comprises:
If start from startup microphone to user to surpass the very first time threshold value time delay of typing voice, continue to play described video ads, and start again to carry out operation corresponding to described operation requests after described video ads finishes;
If the time of user's typing voice surpasses the second time threshold, continue to play described video ads, and after described video ads finishes, start again to carry out operation corresponding to described operation requests.
10. method according to claim 4, is characterized in that, described reception user comprises the answer of described interaction problems: the text message that receives user's input;
Describedly judge whether described answer meets the demands and comprise:
Whether the text message that judges user's input is identical with the interaction problems answer setting in advance;
If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
11. according to the method described in claim 2 to 10 any one, it is characterized in that, described method also comprises:
Before stopping playing described video ads, in advertisement interface display the first information, to point out user to be about to skip advertisements.
12. according to the method described in claim 2 to 10 any one, it is characterized in that, described method also comprises:
After the described answer of judgement does not meet the demands, in advertisement interface display the second information, to point out user to answer, do not meet the demands, will continue to play described video ads.
13. according to the method described in claim 2 to 10 any one, it is characterized in that, described method also comprises:
If judge that described answer does not meet the demands,, before described video ads finishes, judge whether user needs to carry out again alternately;
If so, carry out and receive the step of user to the answer of described interaction problems; Otherwise continue to play described video ads.
14. methods according to claim 13, is characterized in that, whether the described user of judgement needs comprises again alternately:
If perceive user, click interactive interface voice typing button, determine that user need to carry out alternately again; Or
User before described video ads finishes, in setting-up time, detected and start typing voice, determine that user need to carry out again alternately.
15. 1 kinds of video ads Play Systems, is characterized in that, comprising:
Playing module, for playing video advertisement;
Transmit control module, for after receiving the trigger pip of video ads broadcasting, controls described playing module and plays described video ads;
Problem pushing module, for play described video ads process at described playing module, pushes interaction problems to user;
Interactive module, for receiving the answer of user to described interaction problems;
The first judge module, for judging whether described answer meets the demands, and in the described answer of judgement while meeting the demands, triggers described transmit control module and controls described playing module and stop playing described video ads.
16. systems according to claim 15, is characterized in that, described system also comprises:
Order receiver module, for receiving user's operation requests;
Command execution module, for stopping playing after described video ads at described playing module, carries out operation corresponding to described operation requests, or after described video ads finishes, carries out operation corresponding to described operation requests;
Described transmit control module, specifically for receiving after user's operation requests at described order receiver module, is controlled described playing module and is play described video ads.
17. systems according to claim 16, is characterized in that, described interaction problems is stored or stores with textual form with speech form;
Described problem pushing module is specifically for playing the interaction problems of speech form, and/or represents described text.
18. systems according to claim 17, is characterized in that, described interactive module is specifically for receiving the voice of user's typing;
Described the first judge module comprises:
Detecting unit, for detection of the end points of user's typing voice;
Voice recognition unit, identifies the voice of described user's typing for detecting at described detecting unit after user's typing voice finish, and obtains recognition result;
Judging unit, for judging that whether described recognition result is identical with the interaction problems answer setting in advance; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
19. systems according to claim 18, is characterized in that, described transmit control module also, for when described problem pushing module is play the interaction problems of speech form, starts silent mode to the video ads of playing;
Described system also comprises: very first time control module, for detection of whether surpassing the very first time threshold value time delay that described interactive module starts typing voice to user from starting, if so, triggers described transmit control module and closes described silent mode; And whether the time for detection of user's typing voice surpasses the second time threshold, if so, triggers described transmit control module and closes described silent mode.
20. systems according to claim 18, is characterized in that, described transmit control module, also for when described problem pushing module is play the interaction problems of speech form, is controlled described playing module and suspended the described video ads of broadcasting;
Described system also comprises: the second time control module, for detection of whether surpassing time delay that described interactive module starts typing voice to user very first time threshold value from starting, if so, trigger described transmit control module and control the described video ads of described playing module continuation broadcasting; And whether surpass the second time threshold for detection of time of user's typing voice, if so, trigger described transmit control module and control described playing module and continue to play described video ads.
21. systems according to claim 17, is characterized in that, described interactive module is specifically for receiving the text message of user's input;
Whether described the first judge module is identical with the interaction problems answer setting in advance specifically for judging the text message of user's input; If identical, determine that described answer meets the demands; Otherwise, determine that described answer does not meet the demands.
22. according to claim 16 to the system described in 21 any one, it is characterized in that, described system also comprises:
Information indicating module, before stopping playing described video ads at described playing module, in advertisement interface display the first information, to point out user to be about to skip advertisements; And/or for after judging that at described the first judge module described answer does not meet the demands, in advertisement interface display the second information, to point out user to answer, do not meet the demands, will continue to play described video ads.
23. according to claim 16 to the system described in 21 any one, it is characterized in that, described system also comprises:
The second judge module, after judging that at described the first judge module described answer does not meet the demands, before described video ads finishes, judges whether user needs to carry out again alternately; If so, trigger described interactive module and receive the answer of user to described interaction problems; Otherwise trigger described transmit control module and control the described video ads of described playing module continuation broadcasting.
24. systems according to claim 23, is characterized in that,
Described the second judge module, specifically for clicking after interactive interface voice typing button perceiving user, determines that user need to carry out alternately again; Or user before described video ads finishes, in setting-up time, detected and start after typing voice, determine that user need to carry out again alternately.
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| CN201410456400.3A CN104216990A (en) | 2014-09-09 | 2014-09-09 | Method and system for playing video advertisement |
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