CN104463340A - Vickrey auction multi-stage price adjustment optimizing system and method in Internet - Google Patents
Vickrey auction multi-stage price adjustment optimizing system and method in Internet Download PDFInfo
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- CN104463340A CN104463340A CN201310438333.8A CN201310438333A CN104463340A CN 104463340 A CN104463340 A CN 104463340A CN 201310438333 A CN201310438333 A CN 201310438333A CN 104463340 A CN104463340 A CN 104463340A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
Abstract
The invention discloses a Vickrey auction multi-stage price adjustment optimizing system and method in the Internet. The system comprises a commodity price predictor, a bidder bid predictor, a bid adjustor, a risk controller and a consumption server. The commodity price predictor and the bidder bid predictor are both connected with the bid adjustor. The bid adjustor and the consumption server are both connected with the risk controller which is further connected with an external auction market. By means of the system and method, certain benefits can be ensured while the gain rate is increased.
Description
Technical field
The present invention relates to a kind of optimization system and optimization method thereof, particularly relate to the vickrey auction multistage price modification optimization system in a kind of internet and optimization method thereof.
Background technology
Usually in internet Ask-Bid System, especially advertisement bidding system, selling of commodity is that pattern by vickrey auction is carried out, the feature of this auction technique is: the independent sealed quotation of each bidder, commodity are competing by highest bidder, but victor needs the price paid to be the second high price in all bidding.Under this auction mechanism, the optimal strategy of each bidder is exactly make bid equal the completely appraisal of himself to these part commodity.Therefore, at present in the Ask-Bid System of internet, most of bidder is the value by estimating commodity, then directly bids.Price competing method in traditional vickrey auction only for client's auction is to the commodity being less than or equal to oneself customer expected price, and also can have influence on ultimate yield for the deviation that commodity are estimated, and win bit rate is low, and income is few.
Summary of the invention
Technical matters to be solved by this invention is to provide the vickrey auction multistage price modification optimization system and optimization method thereof in a kind of internet, and it, while raising win bit rate, can ensure certain income.
The present invention solves above-mentioned technical matters by following technical proposals: the vickrey auction multistage price modification optimization system in a kind of internet, it is characterized in that, it comprises commodity value prediction device, bidder bids prediction device, bid adjuster, risk control device, consumption service device, commodity value prediction device, bidder prediction device of bidding all is connected with bid adjuster, bid adjuster, consumption service device are all connected with risk control device, and risk control device has also docked outside auction marketplace.
Preferably, described commodity refer to the product put up to auction, and comprise tangible products and immaterial product; Commodity value prediction device obtains merchandise news from auction marketplace, then in conjunction with the information of buyer, calculates the value of these commodity for this buyer, be set to commodity future prices by forecast model.
Preferably, described bidder bids prediction device after acquisition merchandise news, first commodity are sorted out, find out the commodity that auction is similar in history, then predict that rival estimates value for these commodity, is set to bidder and estimates bid by the historical auction bid price of numerous similar clause and knockdown price.
Preferably, the commodity future prices that described bid adjuster calculates in conjunction with commodity value prediction device and the bidder bidder that prediction device calculates that bids estimates bid, by adjustment premium ratio, promotes the quotation of oneself, is set to premium bid.
Preferably, the commodity bought are consumed by described consumption service device, and by the staining effect of consumption to risk control device.
Preferably, described risk control device receives and stores the commodity consumption effect data that consumption service device provides, also can receive simultaneously and store commodity knockdown price that auction marketplace provides and the quotation that this time is bidded, by the data in conjunction with these two aspects, calculating situation of Profit.
The present invention also provides the optimization method of the vickrey auction multistage price modification optimization system in a kind of internet, and it is characterized in that, it comprises the following steps:
Step one, after commodity value prediction device receives the merchandise news sent auction marketplace, the by inch of candle merchandise news that provides of market and the situation in conjunction with buyer, judge whether these commodity meet buyer's demand, if met, then in conjunction with price cap price and the merchandise news of buyer, provide a commodity future prices; If do not met, then directly terminate;
Step 2, bidder bids after prediction device receives the merchandise news sent auction marketplace, to remove the historical record inquiring about similar clause information; By analysis of history record, the bidder providing this merchandise news estimates bid;
Step 3, bid adjuster according to history bid and middle marked price, can estimate bid in conjunction with commodity future prices and bidder, and provide premium adjustment and premium bid, premium bid feeds back to risk control device;
Step 4, after risk control device obtains premium bid, can basis for the previous period in final bid adjustment is carried out for the purchase of these commodity point three kinds of situations of whether getting a profit, finally return to one, auction marketplace final goods and offer.
Preferably, three kinds of situations of described step 4 are as follows:
Situation one, for the previous period in are losss for the purchase of these commodity, premium bid is multiplied by an inhibiting factor;
Situation two, for the previous period in are profits for the purchase of these commodity, and there is no inhibiting factor, so keep premium bid;
Situation three, for the previous period in are profits for the purchase of these commodity, but have inhibiting factor, so loosen inhibiting factor, improve premium bid.
Preferably, described inhibiting factor adjusts according to situation of Profit.
Positive progressive effect of the present invention is: one aspect of the present invention is introduced bidders bid and estimated strategy, by multistage price adjustment, helps buyer to go to buy more satisfactory commodity, conclusion of the business total amount is amplified, improve win bit rate; On the other hand, by carrying out consumption assessment to the commodity value bought, according to for the previous period in profit and loss state carry out quofed rice of commodities dynamic conditioning, estimate deviation and the risk brought of readjusting prices to correct commodity, integral benefit be guaranteed.
Accompanying drawing explanation
Fig. 1 is the theory diagram of the vickrey auction multistage price modification optimization system in internet of the present invention.
Fig. 2 is the process flow diagram of optimization method of the vickrey auction multistage price modification optimization system in internet of the present invention.
Embodiment
Present pre-ferred embodiments is provided, to describe technical scheme of the present invention in detail below in conjunction with accompanying drawing.
As shown in Figure 1, optimization system comprises commodity value prediction device 100, bidder bids prediction device 110 in vickrey auction multistage price modification in internet of the present invention, bid adjuster 120, risk control device 130, consumption service device 200, commodity value prediction device 100, bidder prediction device 110 of bidding all is connected with bid adjuster 120, bid adjuster 120, consumption service device 200 are all connected with risk control device 130, and risk control device 130 has also docked outside auction marketplace 300.
In an exemplary embodiment of the present invention, commodity refer to the product put up to auction, and comprise tangible products and immaterial product.Such as, in Internet advertising industry, the flow that each user browses an advertisement position generation is commodity, advertisement bidding system passes through auction, buy suitable flow, this flow has been thrown in an advertisement and sees to user, namely form a commodity consumption.
In an exemplary embodiment of the present invention, commodity value prediction device 100 can obtain merchandise news from auction marketplace 300, then in conjunction with the information of buyer, as highest price position, buyer's demand and goods matching degree etc. can be received, calculate the value of these commodity for this buyer by forecast model, be set to commodity future prices A.
In an exemplary embodiment of the present invention, bidder bids prediction device 110 can after acquisition merchandise news, first commodity are sorted out, find out the commodity that auction is similar in history, then predict that rival estimates value for these commodity, is set to bidder and estimates bid B by the historical auction bid price of numerous similar clause and knockdown price.
In an exemplary embodiment of the present invention, the bid adjuster 120 commodity future prices A that can calculate in conjunction with commodity value prediction device 100 and the bidder bidder that prediction device 110 calculates that bids estimates the B that bids, by adjustment premium ratio, promote the quotation of oneself, be set to premium bid C.
In an exemplary embodiment of the present invention, the commodity bought can be consumed by consumption service device 200, and by the staining effect of consumption to risk control device 130.
In an exemplary embodiment of the present invention, risk control device 130 can receive and store the commodity consumption effect data that consumption service device 200 provides, also can receive simultaneously and store commodity knockdown price that auction marketplace provides and the quotation that this time is bidded, by the data in conjunction with these two aspects, calculate the situation of Profit in certain hour.If find that buyer is in lossing state for the buying of certain class commodity, so risk control device 130 is after receiving the premium bid C that bid adjuster 120 provides, can according to lossing state, be multiplied by an inhibiting factor, to reduce bid, control cost, reduce loss.If still continue loss, so inhibiting factor can add up, and finally can become and abandon bid state; If turned loss into gain, so progressively can loosen inhibiting factor, carry out quotation and raise operation, attempt going to improve win bit rate, to improve trading volume.Risk control device 130 is adjusted by above logic, finally returns to one, auction marketplace final goods quotation D.
In an exemplary embodiment of the present invention, buyer wishes from flow auction marketplace, to buy flow to throw in the advertisement of oneself.Buyer is the male sex clients being positioned at District of Shanghai for the requirement of commodity.As shown in Figure 2, the optimization method of the vickrey auction multistage price modification optimization system in internet of the present invention comprises the following steps:
Step one, after commodity value prediction device 100 receives the merchandise news sent auction marketplace, by inch of candle whether the merchandise news that provides of market and the situation in conjunction with buyer (are District of Shanghais, whether be that male sex client is browsing), judge whether these commodity meet buyer's demand, if met, then price cap price and merchandise news information such as () the clicking rate predictions of such as advertisement in conjunction with buyer provide a commodity future prices A, such as 0.05 yuan/thousand times displayings; If do not met, then directly terminate;
Step 2, bidder bids after prediction device 110 receives the merchandise news sent auction marketplace, to remove the historical record inquiring about similar clause information, namely from the knockdown price of male sex's customer traffic of District of Shanghai; By analysis of history record, the bidder that can provide this merchandise news estimates bid B, such as is show for 0.06 yuan/thousand times;
Step 3, bid adjuster 120 according to history bid and middle marked price, can estimate bid B in conjunction with commodity future prices A and bidder, and provide certain premium adjustment and premium bid, premium bid feeds back to risk control device, to improve win bit rate.Such as when on average bid is 0.07 yuan/thousand times displayings in history, marking the price in average is show for 0.05 yuan/thousand times, and so bid adjuster will provide the quotation of premium bid C:0.07 unit/thousand displayings;
Step 4, after risk control device 130 obtains premium bid C, can basis for the previous period in whether the purchase of these commodity got a profit point below three kinds of situations carry out final bid adjustment, finally return to one, auction marketplace final goods and to offer D:
Situation one: for the previous period in are losss for the purchase of these commodity, such as in the past in 1 hour, quotation is shown by 0.07 yuan/thousand times, then realized price is shown for 0.06 yuan/thousand times, but because buyer is only ready the purchasing price of showing to 0.05 yuan/thousand times, therefore have the loss shown for 0.01 yuan/thousand times.In this case, we can be multiplied by an inhibiting factor for premium bid C, such as 0.8, quotation is lowered to 0.056 yuan/thousand times displayings from 0.07 yuan/thousand times displayings.
Situation two: for the previous period in are profits for the purchase of these commodity, and there is no inhibiting factor.Such as in the past in 1 hour, show quotation by 0.07 yuan/thousand times, then realized price is shown for 0.04 yuan/thousand times, and the bid upper limit lower than buyer is shown for 0.05 yuan/thousand times, so just keeps this quotation (premium bid C).
Situation three: for the previous period in are profits for the purchase of these commodity, but have inhibiting factor.Such as in the past in 1 hour, under the effect of inhibiting factor 0.8, quotation is lowered to 0.056 yuan/thousand times displayings from 0.07 yuan/thousand times displayings, then realized price is shown for 0.03 yuan/thousand times, the bid upper limit lower than buyer is shown for 0.05 yuan/thousand times, but 0.03 yuan/thousand times displayings and buyer's upper limit also have the space of 40% between showing for 0.05 yuan/thousand times, so can inhibiting factor be loosened, improve premium bid, such as be adjusted to 0.9 by 0.8, quotation is promoted to 0.063 yuan/thousand times displayings.Inhibiting factor adjusts according to situation of Profit.
Risk control device is by ceaselessly readjusting prices in real time, state switching is carried out in above three kinds of situations, system both can be bought to bid the flow (as 0.03 yuan/thousand times are shown) that the upper limit 0.05 yuan/thousand times shows lower than buyer, also can buy and bid the flow (as 0.06 yuan/thousand times are shown) that the upper limit 0.05 yuan/thousand times shows higher than buyer, as long as but we ensure below ensemble average knock-down price is shown at 0.05 yuan/thousand times, so just can, when satisfied profit, buyer be helped to buy the commodity of more multiple coincidence requirement.After success auction, calculate the income after using (corresponding be throw in advertisement on the flow bought in advertising sector, calculates the carryover effect of advertisement), this income is turned back in system in real time, estimate deviation and the risk brought of readjusting prices to correct commodity;
One aspect of the present invention is introduced bidders bid and is estimated strategy, by multistage price adjustment, helps buyer to go to buy more satisfactory commodity, conclusion of the business total amount is amplified, improve win bit rate; On the other hand, by the commodity value bought is carried out consumption assessment, according to for the previous period in profit and loss state carry out quofed rice of commodities dynamic conditioning, namely adjust inhibiting factor, estimate deviation and the risk brought of readjusting prices to correct commodity, integral benefit is guaranteed.
Those skilled in the art can carry out various remodeling and change to the present invention.Therefore, present invention covers the various remodeling in the scope falling into appending claims and equivalent thereof and change.
Claims (9)
1. the vickrey auction multistage price modification optimization system in an internet, it is characterized in that, it comprises commodity value prediction device, bidder bids prediction device, bid adjuster, risk control device, consumption service device, commodity value prediction device, bidder prediction device of bidding all is connected with bid adjuster, bid adjuster, consumption service device are all connected with risk control device, and risk control device has also docked outside auction marketplace.
2. the vickrey auction multistage price modification optimization system in internet as claimed in claim 1, it is characterized in that, described commodity refer to the product put up to auction, and comprise tangible products and immaterial product; Commodity value prediction device obtains merchandise news from auction marketplace, then in conjunction with the information of buyer, calculates the value of these commodity for this buyer, be set to commodity future prices by forecast model.
3. the vickrey auction multistage price modification optimization system in internet as claimed in claim 2, it is characterized in that, described bidder bids prediction device after acquisition merchandise news, first commodity are sorted out, find out the commodity that auction is similar in history, then predict that rival estimates value for these commodity, is set to bidder and estimates bid by the historical auction bid price of numerous similar clause and knockdown price.
4. the vickrey auction multistage price modification optimization system in internet as claimed in claim 3, it is characterized in that, the commodity future prices that described bid adjuster calculates in conjunction with commodity value prediction device and the bidder bidder that prediction device calculates that bids estimates bid, by adjustment premium ratio, promote the quotation of oneself, be set to premium bid.
5. the vickrey auction multistage price modification optimization system in internet as claimed in claim 4, it is characterized in that, the commodity bought are consumed by described consumption service device, and by the staining effect of consumption to risk control device.
6. the vickrey auction multistage price modification optimization system in internet as claimed in claim 1, it is characterized in that, described risk control device receives and stores the commodity consumption effect data that consumption service device provides, also can receive simultaneously and store commodity knockdown price that auction marketplace provides and the quotation that this time is bidded, by the data in conjunction with these two aspects, calculate situation of Profit.
7. an optimization method for the vickrey auction multistage price modification optimization system in internet, it is characterized in that, it comprises the following steps:
Step one, after commodity value prediction device receives the merchandise news sent auction marketplace, the by inch of candle merchandise news that provides of market and the situation in conjunction with buyer, judge whether these commodity meet buyer's demand, if met, then in conjunction with price cap price and the merchandise news of buyer, provide a commodity future prices; If do not met, then directly terminate;
Step 2, bidder bids after prediction device receives the merchandise news sent auction marketplace, to remove the historical record inquiring about similar clause information; By analysis of history record, the bidder providing this merchandise news estimates bid;
Step 3, bid adjuster according to history bid and middle marked price, can estimate bid in conjunction with commodity future prices and bidder, and provide premium adjustment and premium bid, premium bid feeds back to risk control device;
Step 4, after risk control device obtains premium bid, can basis for the previous period in final bid adjustment is carried out for the purchase of these commodity point three kinds of situations of whether getting a profit, finally return to one, auction marketplace final goods and offer.
8. the optimization method of the vickrey auction multistage price modification optimization system in internet as claimed in claim 7, it is characterized in that, three kinds of situations of described step 4 are as follows:
Situation one, for the previous period in are losss for the purchase of these commodity, premium bid is multiplied by an inhibiting factor;
Situation two, for the previous period in are profits for the purchase of these commodity, and there is no inhibiting factor, so keep premium bid;
Situation three, for the previous period in are profits for the purchase of these commodity, but have inhibiting factor, so loosen inhibiting factor, improve premium bid.
9. the optimization method of the vickrey auction multistage price modification optimization system in internet as claimed in claim 7, it is characterized in that, described inhibiting factor adjusts according to situation of Profit.
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| CN108564455A (en) * | 2018-01-05 | 2018-09-21 | 福建农林大学 | A kind of auction system based on augmented reality |
| CN110163720A (en) * | 2019-04-18 | 2019-08-23 | 武汉中天冠捷信息技术有限公司 | A kind of system and method bidded immediately based on staple commodities transaction |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106447473A (en) * | 2016-09-27 | 2017-02-22 | 东北大学秦皇岛分校 | Matching degree based online security multi-positive correlation attribute reverse auction method |
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Application publication date: 20150325 |