CN104640782A

CN104640782A - Package navigation using contrasting graphics

Info

Publication number: CN104640782A
Application number: CN201380048029.0A
Authority: CN
Inventors: D·G·比格斯; J·L·培根; A·马利克; S·M·奥兹
Original assignee: Kimberly Clark Worldwide Inc
Current assignee: Kimberly Clark Worldwide Inc; Kimberly Clark Corp
Priority date: 2012-07-31
Filing date: 2013-07-29
Publication date: 2015-05-20
Also published as: GB2519275A; AU2013298191A1; RU2015104932A; WO2014020525A3; US20140034538A1; KR20150051214A; BR112015001603A2; GB201502710D0; WO2014020525A2

Abstract

A package includes an outer structure having at least one display face having a pointer region and a focal region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the focal region has a focal pattern having a focal pattern complexity value, wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 3 for measurements in millimeters. A portion of the pointer region points toward the focal region. The pointer region can have a first end and a second end, wherein the pointer region tapers from the second end to the first end, and wherein the first end is adjacent the focal region.

Description

Use the packaging navigation of comparative pattern

Background

The packaging of the consumables is generally used for multiple object.Such as, packaging can describe be arranged in packaging product, pass on the information of goods producer, and the multiple product of transport is provided facilitate method.In addition, packaging can provide navigation clue, with the product helping customer to find them fast and easily.

Climacteric and some women during climacteric experience Hormone Deficiency obstacle, and it affects the ability that they concentrate its attention.This obstacle sometimes referred to as attention deficit disorder in climacteric (MADD), and may cause and wherein needs other stimulation to obtain and to keep the situation of their attention.This obstacle needs different or more stimulation navigation, selects to make suitably navigate their product of women.

Part is due to old and feeble and owing to experiencing this transition result, and climacteric/menopausal women and the navigation technical ability between other people may be different.

General introduction

So, still there are the needs auxiliary to navigation, its make these women navigate intuitively they climacteric and climacteric scheme.The present inventor conducts extensive research, and finds the complexity needing other level, to attract the attention of climacteric and menopausal women.Being that navigation characteristic adds complexity by using contrast, creating and attract the attention of this customer and do not reduce the benefit of comfort level that product navigates.Use complexity with this customer for target, and can also not attract other people attention in this way, it can be this customer increases judgment.

It has been generally acknowledged that, comfortable product navigation is owing to simple, black matrix and clue of clearly navigating.But, simple navigation clue generally obvious shortage complexity.A kind of scheme is by the packaging and optionally complexity is introduced navigation when selling and assist and provide extra stimulation as herein described.Selectivity is added complexity and is formed the contrast of complexity, its by the visual cognitive ability of women on navigation information intuitively.

On the one hand, the invention provides a kind of packaging, it comprises the external structure with at least one display surface, described display surface has indicator and focal zone, wherein indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and focal zone has focus pattern, described focus pattern has focus pattern complexity value, difference wherein between indicator diagram complexity value and focus pattern complexity value is at least 3 by the observed reading of millimeter, and wherein directional focusing district, a part of indicator.

On the other hand, the invention provides a kind of packaging, it comprises the external structure with at least one display surface, described display surface has indicator and focal zone, wherein indicator has indicator diagram, and described indicator diagram has indicator diagram complexity value, and focal zone does not have pattern and theoretic focal zone complexity value, difference wherein between indicator diagram complexity value and focal zone complexity value is at least 3 by the observed reading of millimeter, wherein directional focusing district, a part of indicator.

On the other hand, the invention provides a kind of packaging for personal care product, described packaging comprises inner space; Be placed on the personal care product of the multiple independent parcel in inner space; And anter, described anter comprises the focal zone identifying personal care product outward appearance.Anter also comprises the indicator with the first end and the second end, wherein indicator reduces gradually from the second end to the first end, and wherein the first end proximity focusing district, wherein indicator has indicator diagram, described indicator diagram its there is indicator diagram complexity value, and focal zone has focus pattern, described focus pattern has focus pattern complexity value, and the difference wherein between indicator diagram complexity value and focus pattern complexity value is at least 3 by the observed reading of millimeter.

On the other hand, the invention provides a kind of packaging, it comprises the external structure with at least one display surface; Described display surface has the frontier district of indicator, focal zone and adjacent indicator, wherein said indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and described frontier district has border pattern, described border pattern has frontier district pattern complexity value, difference between wherein said indicator diagram complexity value and border pattern complexity value is at least 3 by the observed reading of millimeter, and wherein directional focusing district, a part of indicator.

Brief description of drawings

By reference to following explanation, appended claims and accompanying drawing, foregoing and other characteristic sum aspect of the present invention and the mode obtaining them become more obvious, and can understand the present invention itself better, wherein:

Fig. 1 describes the transparent view of the first example package of the present invention typically;

Fig. 2 is the schematic diagram of the exemplary means being set to measured pattern complexity value; With

Fig. 3 describes the transparent view of the second example package of the present invention typically.

Repeated usage reference marker is intended to represent same or similar feature of the present invention or key element in the present description and drawings.Accompanying drawing is representational and there is no need proportionally to draw.Its some ratio may be exaggerated, and other may be minimized.

Describe in detail

The invention provides the packaging used together with any suitable product.Such as, the invention provides for absorbing products, such as the packaging of baby diaper, training pants, feminine hygiene product etc.In concrete, the invention provides the packaging used together with female incontinence articles.Present invention provides Packing graph, it makes navigation easier by selective binding contrast Packing graph.As used herein, it is different that term " contrast " is meant to pattern complexity value, the quantity of color and/or color intensity.

As used herein, term " instruction " guides for describing or guides the key element of attention towards different key element of viewer.Such as, when the tip of arrow be positioned at or should attract viewer attention another key element place or near time, arrow can be used as instruction.Instruction can be a part etc. for any suitable shape, size, color, dimension, larger object, because instruction is defined by its expectation function instead of its outward appearance to a greater degree.

As used herein, the article that term " goods " or " article assembly " use for describing person to be consumed.Such as, goods include but not limited to, diaper, upper pull-up training pants clothes, adult incontinence garment, mankind incontinence product, tapon, vaginal plug, panty liner, female incontinence pad, sanitary napkin and pessary.These are sometimes referred to as " personal care product " or " absorbent personal care article ".In order to the object of this patent, protection adhesives separate or single release band be considered to the parts of goods.If release band is also used as packing, so release band/packing are considered to package component.

As used herein, term " packaging " or " package component " are associated with goods for describing, but not be used in any article in the absorptivity of goods or other functional objects.Packaging can be any article for transporting, storing, protect or hide these goods.The example of packaging includes but not limited to packing, pouch, bag, chest etc.Typically, chest or bag are placed on a store shelf.Generally speaking, these chests or handbag are containing multiple absorbent personal care article.These article can be called as " outer packaging assembly ".In addition, packaging can comprise interior packing material or pouch, wherein places one or more absorbent personal care article.Packing and pouch can be called as " interior packing assembly ".Packing or pouch can put into the second package component, than in external packing described above.Term " packing " and " pouch " exchange use in this article.

As used herein, term " element " for describe product or packaging separate or single component.Product element can comprise, such as, and liner, absorbent cores, outer cover, attachment systems etc.Packaging element can comprise lapping, sachet material, packaging material material, bag handle, packing, pouch, bag etc.

Term " bodyside " is meant to towards the side of user's health, and no matter in fact whether whether user dress underwear and no matter have between assembly and the health of user maybe may have intervening layer.Similarly, term " clothes side " is meant to away from user's health, and the side of any coat therefore can dressed towards user, no matter in fact whether user dress underwear, no matter whether in fact dress any this coat, and no matter whether may have intervening layer between assembly and any coat.

As used herein, the article that term " goods " or " article assembly " use for describing person to be consumed.Such as, absorbing products includes but not limited to diaper, upper pull-up training pants clothes, adult incontinence garment, mankind incontinence product, tapon, vaginal plug, panty liner, female incontinence pad and sanitary napkin, and it is sometimes referred to as " personal care product " or " absorbent personal care article ".In order to the object of this patent, protection adhesives separate or single release band be considered to the parts of this goods.If release band is also used as packing, so release band/packing are considered to package component.

As used herein, term " packaging " or " package component " are associated with goods for describing, but are not used in any article of the absorptivity object of goods.Packaging can be for transporting, storing, protect or any article of hiding goods.The example of packaging includes but not limited to packing, pouch, bag, chest etc.Typically, chest or bag are placed on a store shelf.Generally speaking, these chests or handbag are containing multiple absorbent personal care article.These article can be called as " external packing assembly ".In addition, packaging can comprise inner packaging material or pouch, wherein places one or more absorbent personal care article.Packing and pouch can be described as " inner packing assembly ".These packing or pouch can put into the second package component, in such as above-mentioned external packing.

As used herein, term " color " is intended to refer to the individual perception to the spectral composition of the visible ray from an object part.Color characteristic comprises tone, degree of saturation specific humidity and brightness.Each is color characteristic separately.Tone is the attribute of color, makes it be classified as given color.Degree of saturation specific humidity, is sometimes referred to as brilliance, is the intensity of color.Degree of saturation specific humidity is the degree not having grey.Brightness, sometimes referred to as lightness, is the degree of bright (pale) or dark.Such as, it is light color that blueness adds white, such as light blue, and blueness adds black is dark, such as navy.

As used herein, term " profile (form) " for describing global shape due to a part for three-dimensional body and structure, the individual perception to the spatial variations of visible ray.In other words, profile is shape and the structure of article article and its surrounding environment distinguished, and described shape and structure cause the discontinuous change in space of the light transmitted by article or reflect from article.

As used herein, term " pattern " is for describing the individual contrast due to the spatial variations of light, to the perception of visible ray spatial variations, the reason of the contrast of the spatial variations of light is incorporated to the color of a part of object of object, profile and quality.This contrast produces the various visually different region sometimes referred to as " figure " or lines in its surrounding environment sometimes referred to as " background ".Pattern can by being combined to form relative to the contrast color of its surrounding environment or background, profile and quality.For visually can from the appreciable pattern of its background, it needs to be appreciiable.

As used herein, term " appreciiable " is intended to the attribute or the feature that refer to used aloned person or customer's visual perception.General for customer or user, attribute should be appreciiable in about 0.25 foot (0.075 meter) scope to about 3 feet (0.91 meters).For non-consumer or non-user, generally for appreciiable attribute, this distance should be greater than about 3 feet (0.91 meters).As used herein, " perception " or " perception " such as following equation measures, when the visual angle of attribute or feature subtend be greater than about 5 minutes depending on arc and be less than about 45 minutes look arc time, the ability of understanding attribute or feature:

Depending on the number of minutes=3438* (distance of the length/distance object of object) of arc

Wherein

The length of o object=with the size of the object of sight line vertical survey

O is apart from the distance=along sight line from drawing axis to the distance of object of object

O 1 minute is 1 degree { mark (1/60) } depending on arc ^th.

Refer now to Fig. 1, it describes example package 10 typically.Packaging 10 comprises the external structure 12 with at least one display surface 14.Generally speaking, display surface 14 is when packaging 10 is shown on the retail shelf, and the direction of packaging 10 is towards the side of customer.Therefore, when selecting product in a retail environment, customer generally will see display surface 14.But in different, one or more surfaces in addition of packaging 10 can be suitably for display surface 14 alternatively or in addition.

In different, the external structure 12 of various packaging can be prepared by any suitable material or combination of materials.Such as, in some respects, external structure 12 can be polyolefin film, non-woven material, carton, cardboard etc. and its combination.In some respects, external structure 12 can comprise one or more opening, and the content wherein packing 10 is appreciiables from the outside of packaging 10.Such as, external structure 12 can comprise one or more window in one or more sides of packaging 10.In different, packaging 10 can have the side of any right quantity and can be formed with any suitable shape.Such as, packaging 10 can comprise six sides and be formed with hexahedral shape as described in this article.

Display surface 14 comprises indicator 16 and focal zone 18.Indicator 16 has the indicator diagram 20 printed wherein.Indicator diagram 20 limits indicator diagram complexity value.Similarly, focal zone 18 is included in the focus pattern 22 of wherein printing.Focus pattern 22 limits focus pattern complexity value.Generally speaking, printed patterns is visually obviously different compared with background color.In preferred, indicator diagram 20 is more complicated than focus pattern 22.Therefore, indicator 16 is visually more complicated than focal zone.

Although do not wish to be bound by theory, think that the attention of the visually complicated indicator Final 16 or attraction customer is to simpler focal zone 18, as picture box to picture.The contrast of the complexity thought further between indicator 16 and focal zone 18 contributes to attracting the eyes of customer to the usual focal zone 18 close to packaging 10 centers fast.Although attempted the additive method attracting the attention of customer, but think that the design complexity of indicator 16 attracts the attention of customer to packaging 10, and simpler focal zone 18 is primarily focused on crucial consumption information, in such as brand and navigation.

By arranging indicator 16, in fact indicator 16 directional focusing district 18 or strengthen further close in focal zone 18 or focal zone 18 or another region in proximity focusing district 18 is focused one's attention on.The shape of indicator 16 and position can strengthen customer to the observation of packaging 10 and goods and understanding.The indicator 16 in directional focusing district 18 is by the attention directing focal zone 18 of customer in essence.Indicator 16 has the first end, the second end and indicator girth, wherein the first end proximity focusing district or arrange at focal region.First end can also near focal zone 18.In other respects, the first end can cover on a part for focal zone 18.In some respects, indicator 16 or a part of indicator 16 limit indicator longitudinal centerline, and wherein indicator longitudinal centerline is the line of centers intercepted along the major axis of indicator 16.Focal zone 18 has focal zone longitudinal centerline, and wherein focal zone longitudinal centerline is the line of centers intercepted along the major axis of focal zone 18.On the one hand, if the scope exceeding indicator 16 intercepts indicator longitudinal centerline, it will intersect with focal zone 18.On the other hand, if the scope exceeding pointer district 16 intercepts indicator longitudinal centerline, it will intersect with focal zone longitudinal centerline.Still on the other hand, if the scope exceeding indicator 16 intercepts indicator longitudinal centerline, it with focal zone longitudinal center line parallel or collaboratively will to be expanded (co-extensive).

On the other hand, wherein indicator 16 has arcuate section, and the tangent line of the girth that some points of girth are got can intersect with focal zone 18.Again on the other hand, the tangent line of the girth that some points of the girth in indicator 16 are got can intersect with focal zone longitudinal centerline.Still on the other hand, the tangent line of girth some points of girth got with focal zone longitudinal center line parallel or collaboratively can be expanded.

The reaction of this packaging of the point of the attention of customer is above attracted to show the function that packaging as herein described is arranged by analyzing customer to comprising packaging.Can use system, PRS eyes-tracking (Eye-Tracking) system of the Perception Research Services International of such as Fort Lee, New Jersey, USA carries out package design analysis.About the other information of this system is found in www.prsresearch.com, it, is incorporated to herein with when not clashing herein by reference when it.

Without prejudice in the concrete causal situation of this effect, the setting of at least part of inference packaging as herein described enhances people and attention is turned to simple natural tendency again from complexity.Find that packaging as herein described is arranged so that customer grasps the importance of goods immediately, and identify the suitable product type that customer needs immediately, therefore make to check in the store aisle selling this product the time minimum that product spends.

Pattern complexity value as herein described (PCV or complexity value) method of measurement can be used to measure the complexity of given figure.Generally speaking, pattern complexity value (PCV) method is by measuring the numerical value of the complexity of printed pattern pattern in conjunction with concrete graphical analysis measurement parameter.Conventional light image analytical technology is used to carry out PCV method, with the complexity of test pattern pattern and measurement pattern pattern when using the photographic camera with incident light to observe.The image analysis system detection controlled by algorithm and several dimensional properties of measurement pattern pattern.In conjunction with gained dimension take off data, to calculate the PCV of given pattern.

The method measuring given sample P CV comprises the step obtaining sample image.Describe the exemplary setting obtaining image in fig. 2 typically.Specifically, CCD video camera 102 (such as, Leica DFC 310FX video camera, it can available from Heerbrugg, the Leica Microsystems of Switzerland) be arranged on standard carriage 104, in such as Polaroid MP-4Land photographic camera standard carriage, it can available from the Polaroid Resource Center of Cambridge, MS.Standard carriage 104 is connected to large visual field visualizer (macro-viewer) 106, such as KREONITE large visual field visualizer, and it can available from the Dunning Photo Equipment at Bixby, Oklahoma with office, Inc..Automatic carrier 108 is placed on the upper surface of large visual field visualizer 106.Automatic carrier 108 for being moved and adjust the position of given sample 110 by control stalk, for carrying out optimal viewing by photographic camera 102.The automatic carrier be applicable to is H112 type, and it can obtain the Prior Scientific Inc. that comfortable Rockland, MA have office.

The sample 110 possessing printed pattern design is placed on the automatic carrier 108 of Leica Microsystems QWIN Pro image analysis system, and under the 20mm optical axis of Nikon AF Nikkor camera lens 112, f-aperture is set to 4.Use c shape mounting adapter, Nikon camera lens 112 is connected to Leica DFC 310FX photographic camera 102.Distance from the front of Nikon camera lens 112 to sample 110 is about 43cm.Flattened sample 110 by covering with transparent glass board and/or using transparent adhesive tape to be fastened to automatic carrier 108 surface at its outward flange and remove any fold.Use four 150 watts, GE reflector flood 114, illuminate sample 110 with incident incandescent lighting.Lamp 114 is connected to KREONITE large visual field visualizer 106.With the POWERSTAT variable autotransformer available from the Superior Electric at Bristol, CT with office, Co., 3PN117C type controls the illumination level of lamp.

For obtaining image and the image analysis software platform that carries out dimension measurement is QWIN Pro (3.5.1 version), it can available from the Leica Microsystems at Heerbrugg, Switzerland with state-run place.Before the following algorithm of execution, the method measuring PCV comprises the step of shading correction.In addition, if sample comprises color graphics, so carry out color white balance and three order lines in changing algorithm below (use subscript ^ttmark), to reflect the colour imaging in R-G-B (RGB) or tone-degree of saturation specific humidity-intensity (HSI) color space.Use QWIN software to carry out both shading correction and white balance step, and illuminate smooth white background (such as, from the photographic positive film of Polaroid803 film) by flodlit.Also use QWIN software and alignment marks to the gauge accurate calibration system of when young to millimeter and image.The horizontal dimensions of video camera images is calibrated.

Therefore, the method measuring given sample P CV also comprises the step of carrying out dimension measurement.Specifically, image analysis algorithm is used for obtaining and processing image and use Quantimet user interactions programing system (Quantimet User Interactive Programming System, QUIPS) language to measure.Following reproduced image parsing algorithm.

Title=pattern complexity-1a

Object=by ' complexity ' of various form parameter measured pattern and element

Condition=DFC 310FX; Monochromatic or colored; 20-mm Nikkor (f/4); 4-floodlight; White or black background; Cover plate; MP4 pole=69cm

Author=D.G.Biggs

Open file (C: data 37525 data .xls, passage #1)

Open file (C: data 37525 characteristic data .xls, passage #2)

Repeat=0

Sample=0

Arrange

--computing value (Calvalue)=0.140mm/px

Computing value=0.140

Calibration (locally)

Enter result header

Document result header (passage #1)

File line (passage #1)

Document result header (passage #2)

File line (passage #2)

Measurement frame (x 31, y 61, width 1330, height 978)

Frames images (x 0, y 0, width 1392, height 1040)

For (sample=1 to 1, step 1)

Suspend text (" entering object classification (such as geo, element, pattern etc.) ".)

Input (exercise question $)

File (exercise question $, passage #1)

File line (passage #1)

File (exercise question $, passage #2)

File line (passage #2)

File (" object ID ", passage #1)

File (" area ", passage #1)

File (" girth ", passage #1)

File (" area fraction ", passage #1)

File line (passage #1)

File (" object ID ", passage #2)

File (" area ", passage #2)

File (" convex area ", passage #2)

File (" girth ", passage #2)

File (" convex girth ", passage #2)

File (" quantity ", passage #2)

File line (passage #2)

For (repeat=1 to 1, step 1)

Frames images (x 0, y 0, width 1392, height 1040)

Two scale notation editor (clear and definite (Clear) two scale notation 2)

Image Acquisition

ACQOUTPUT＝0

Color transition (monotype) ^tt

Suspend text (" the position sample of imaging.”)

Display (image 0 (on), frame (on, on), plate (off, off, off, off, off, off), look-up table (lut) 0, x 0, y 0, z 1,

Reduction off)

Image arranges DC Twain [time-out], and (photographic camera 1, automatic exposure is closed, gain 0.00, exposure time

78.43 milliseconds, brightness 0, lamp 49.99) ^tt

Obtain (entering image 0)

ACQFILE $=" C: image 37525-Hopkins-Oates "+exercise question $+" _ "+STR $ (repetition)+" .GIF "

Write image (entering file ACQFILE $ from ACQOUTPUT)

Display (color 0 (on), frame (on, on), plate (off, off, off, off, off, off), look-up table 0, x 0, y 0, z 1,

Reduction off)

Detect and image procossing

(" adjustment detects to comprise all printing zones to suspend text.If necessary, this row becomes HSI or RGB detection by editor.”)

Detect [time-out] (more black than 183, from image 0 to the Binary Zero described) ^tt

Suspend text (" the need of process in addition/unique image? if, input 1.”)

Input (process)

(if process=1)

Suspend text and (" use binary modification optimum detection.Final step must export Binary Zero to.”)

Binary modification [time-out] (is opened from Binary Zero to Binary Zero, circulation 1, operating personal Disc, edge

Infringement on)

Suspending text (" uses two scale notation editorial optimization to detect.Final step must export Binary Zero to.”)

Two scale notation editor [time-out] (refuse from Binary Zero to Binary Zero, tip is full of (nib Fill), width 2)

Other

Goto continues

Endif

Continue:

Display (image 0 (on), frame (on, on), plate (0, off, off, off, off, off), look-up table 0, x 0, y 0, z 1,

Reduction off)

Suspend text (" arrange measurement frame with comprise interested feature and frames images just in measurement frame.”)

Measurement frame [time-out] (x 31, y 61, width 1330, height 978)

Frames images [time-out] (x 0, y 0, width 1392, height 1040)

Suspend text (" if surveyed area is only in frames images, to click ' OK '.”)

Two scale notation editor [time-out] (be trimmed to binary one from Binary Zero, tip is full of, width 1)

Binary logic (C=A AND B:C two scale notation 2, A Binary Zero, B binary one)

Measure field

MFLDIMAGE＝2

(plate MFLDIMAGE, enter FLDRESULTS (5), statistics enters to measure field

FLDSTATS (7,5)) parameter selected: area, girth, area fraction

Area=FLDRESULTS (1)

Girth=FLDRESULTS (4)

Area fraction=FLDRESULTS (5)

File (repeating, passage #1,0 numeral after '. ')

File (area, passage #1,1 numeral after '. ')

File (girth, passage #1,1 numeral after '. ')

File (area fraction, passage #1,1 numeral after '. ')

File line (passage #1)

Measure feature

Feature expression (UserDef1 (whole feature), exercise question area/perimeter=

PAREA(FTR)/PPERIMETER(FTR))

Measure feature (plane two scale notation 2,8ferets, minimum area: 6, gray image: image 0)

Selection parameter: area, X FCP, Y FCP, girth, convex girth,

Convex area

File (repeating, passage #2,0 numeral after '. ')

The field sum of FSAREA=(PAREA (FTR))

File (FSAREA, passage #2,1 numeral after '. ')

The field sum of FSCONVAREA=(PCONVAREA (FTR))

File (FSCONVAREA, passage #2,1 numeral after '. ')

The field sum of FSPERIM=(PPERIMETER (FTR))

File (FSPERIM, passage #2,1 numeral after '. ')

The field sum of FSCONVPERIM=(PCONVPERIM (FTR))

File (FSCONVPERIM, passage #2,1 numeral after '. ')

The field sum of FSNUMBER=(PACCEPTED (FTR))

File (FSNUMBER, passage #2,0 numeral after '. ')

File line (passage #2)

Two scale notation editor (clear and definite two scale notation 2)

Next (repetition)

File line (passage #1)

File line (passage #2)

Next (sample)

Close file (passage #1)

Close file (passage #2)

Terminate

If carry out colour imaging and detection, before execution ^ttthe order line of-mark must change to their color form of equal value.

Then QWIN Pro software platform is used to perform QUIPS algorithm.Initial prompting analyst inputs sample identification information.It is prompting input copies sample image primary filename for preserving sample after this.Then, the time of sample stage or the platform arranging and be placed on by interested sample below photographic camera is provided.For most of printed design, smooth white background is suitable for the pattern detecting gray scale or colour.In some cases, when sample is made up of polymer film, flattening and corrugationless sample black background are below suitable for obtaining good pattern detection.

Place sample and make the longest dimension level run in the picture, and use POWERSTAT variable autotransformer to adjust the lighting level of four-flodlit, to obtain the white level reading of about 0.95.During this light adjustment process, QUIPS algorithm shows current white water level values automatically in the wicket of video screen.Then acquisition algorithm and Image Saving is generally held on the harddisk memory of computing machine to the Wei Zhi – specified.Then, analyst is pointed out to adjust detection threshold to obtain possible optimum detection.' opening ' should describe and detect interactive window gray scale histogram and Visual Observations Observations and be applied to and guarantee possible optimum detection.For most of printed design, should detect with ' black ' pattern in gray scale or tone-degree of saturation specific humidity-intensity or the R-G-B mode adjustment in colour.When using black background to be used for polymer thin film figure, grayscale mode may need to be converted to ' white ' pattern.

After detection, analyst is the need of other binary picture process, to optimize pattern detection further in inquiry.If analyst thinks that other process is useful, ' 1 ' input prompt window will be worth and to analyst's twice chance to optimize binary detection, with matched design as much as possible.In order to check the matching detected the pattern of reality, analyst's ' control ' and ' B ' key can simultaneously pressed on lower keyboard opens and closes and covers binary picture.When binary picture mates with the region of pattern in its border and described border of printing very much, think that matching is good.If do not need other process, analyst clicks ' OK ' and does not input any value in prompt window.If input ' 1 ' is for other process, chance will be show various option by ' binary modification ' window, such as ' closedown ' and ' opening ' for the first time.Analyst is by changing into binary one or the higher option attempting finding by output.When identifying concrete treatment step or multiple step, analyst must do like this, thus makes final output be enter Binary Zero.Second two scale notation ' editor ' treatment step allows to select the manual interaction (such as refuse, accept, cancel (draw) etc.) with image, to be used for the measuring process of algorithm to its cleaning.Again, the final step in manual editing's treatment step must enter Binary Zero for exporting.If do not need editor, analyst clicks ' OK ' and algorithm is continued.

After the option of process in addition, then algorithm will point out analyst, manually to select to measure and interested frames images region (ROI).First, select measurement frame, with on sample as much as possible (such as, framework region or focal zone) around check pattern, if or exist repeat pattern, then at least enough covering unit cell lattice.The second, select the frames images just inside the border of the measurement frame previously selected.The size of gained frames images than wide and long little two pixels of measurement frame, and should be positioned at measurement frame border.

Selecting to measure and after frames images, algorithm will automatically carry out measuring and data exported to two different electrical forms.First electrical form label is " data .xls " and for field data.Second electrical form label is " characteristic data .xls " and for characteristic data.After generation is measured and data transmit, following primary measured parameter data will be arranged in characteristic data .xls file:

Area

Girth

Convex area

Convex girth

The quantity of feature

After generation is measured and data transmit, following primary measured parameter data are arranged in data .xls file.The on-the-spot area and perimeter data being arranged in data .xls file be not used in calculate and should characteristic data .xls file those about within 5%, and can be used for confirming the accuracy of the compared area and perimeter data being arranged in characteristic data .xls file.

Area fraction

Area

Girth

According to these primary measured parameter data-it is all the parameter that the following arithmetic expression of summation-can use of the frames images ROI selected calculates multiple secondary and infers:

Aboundance ratio=sqrt (area/convex area)

Convexity=convex girth/girth

Finally, secondary parameter is combined with area fraction and calculates PCV parameter:

PCV=(area/perimeter x convexity/aboundance ratio ratio)/area fraction

PCV is in units of linear range, so for image pixel calibration, selected flat type (such as, millimeter and inch and pixel) will affect the size of gained PCV.In order to discuss in the application and the object of citing, all measurements and calculations will in millimeter, unless otherwise noted.

In single execution QUIPS algorithmic procedure, the repeatedly repetition from single sample can be carried out.For each repetition, principal dimensions data will be transferred to EXCEL electrical form.Between each repetition, fresh sample to be placed on automatic carrier and to be adjusted by control stalk, for image acquisition and analysis.Final sample average PCV parameter analyzes based on the N=5 of the product sample subsample separated from five.Student ' s T can be used to analyze, carry out the comparison between different sample with 90% confidence level.

Pattern complexity value method obtains the complexity value of given figure, and wherein figure is more complicated, and complexity value is lower.Similarly, figure is more uncomplicated, and complexity value is higher.In other words, there is the figure more complicated than the figure with relative more high complexity value (that is, the complexity of PCV and figure is inversely proportional to) of more low-complexity value.

For the situation wherein comparing the region possessing graphic designs and the region not having figure, the theoretical maximum PCV in previously described method mensuration non-graphic region can be used.

In order to measure approximate theoretical maximum, analyst uses algorithm pattern complexity-1a to design identical mode with analyzed pattern, and difference does not carry out detection threshold owing to lacking pattern.In main points in the algorithm, when pointing out analyst to select, and " if the need of in addition/unique image procossing? need, input 1 ", then analyst selected by input ' 1 ' be.Then, for binary modification dialog box subsequently, analyst selects ' OK '.

To appear at now the two scale notation editing dialog frame on screen, first edit pattern must change to ' line ' from ' refusal ' by analyst.Utilize computer mouse, analyst forms the very short line of the length that is only made up of several pixel in non-graphic region to be analyzed.If line is plotted as longer than several pixel, if or make some other mistakes, can use be arranged in two scale notation editing dialog frame ' cancelling ' button reset binary picture.Short two scale notation line must be made up of minimum at least six neighborhood pixels of characteristic dimension to be measured.Once realize short-term, ' OK ' can be selected and algorithm continuation.

When select to measure in ensuing algorithm steps and frames images size time, analyst should select generation with comprise non-graphic region as much as possible, around the region of short binary features line.

Measure in selection and after frames images, continue algorithm as described previously.If when finished, analyst finds also not carry out pattern measurement to short two scale notation line, needs again executing arithmetic and produces line longer a little, to guarantee the minimum requirements of six pixels.

Refer again to Fig. 1, indicator 16 describes the indicator diagram 20 of relative complex typically.Indicator diagram 20 comprise the multi-color design 28 of various shape and size and different size stylize spend 30.Similarly, focal zone 18 comprises the focus pattern 22 of relatively simple bias point 32.In order to measure the PCV difference between indicator diagram 20 and focus pattern 22, measuring actual indicator diagram 20 at four diverse locations and measuring actual focus pattern 22 at four diverse locations.These results measured are summed up in table 1 below.It should be noted that test is carried out based on the printing packaging of reality and the explanation of Fig. 1 is the representative of the pattern of test.

Table 1

Position	The PCV of focus pattern 22	Position	The PCV of indicator diagram 20	ΔPCV
					1	12.46	5	0.694
2	11.89	6	0.633
					3	13.39	7	1.023
4	13.11	8	0.746
					Aviation value	12.71	Aviation value	0.77	11.94
Standard deviation	0.67		0.17
					％RSD	5.3		22.2

As seen from Table 1, the mean P CV of focus pattern 22 is 12.71.The PCV of 12.71 shows relatively low pattern complexity.By contrast, the mean P CV of indicator diagram 20 is 0.77.The PCV of 0.77 shows relatively high pattern complexity.Therefore, the difference of the PCV between focus pattern 22 and indicator diagram 20 is 11.94.The PCV of 11.94 shows complexity difference relatively large between two patterns.

In different, indicator diagram complexity value can be less than 10, is less than 9, is less than 8, is less than 7, is less than 6, is less than 5, is less than 4, is less than 3, is less than 2, or is less than 1.Similarly, focus pattern complexity value at least 8, at least 9, at least 10, at least 11, at least 12, at least 13, or at least 14.In some respects, the difference between indicator diagram complexity value and focus pattern complexity value is at least 3, at least 5, at least 7, and at least 10.In different, indicator diagram complexity value is less than focus pattern complexity value.In other words, in some respects, indicator diagram 20 is more complicated than focus pattern 22.

The packaging 10 of Fig. 1 comprises indicator 16 and focal zone 18.In this, indicator 16 is single.By contrast, Fig. 3 describes another example package 50 typically.Packaging 50 comprises indicator 16 and focal zone 18.In these areas, indicator 16 has indicator printed patterns 20, and it has indicator diagram complexity value, and focal zone 18 has focusing printed patterns 26, and in this, it lacks pattern, has focus pattern complexity value.In different, the difference between indicator diagram complexity value and focus pattern complexity value is at least 3.In these areas, focus pattern complexity value is less than focus pattern complexity value.

Various region of the present invention limits by any suitable mode.Such as, various region of the present invention limits by color, printing border, physical structure etc. and its combination.Such as, in FIG, focal zone 18 is limited by border, focal zone 36.In this case, border, focal zone 36 is the lace master drawing cases extended around focal zone 18.In figure 3, border, focal zone 36 is the solid lines extended around focal zone 18.By contrast, in both Fig. 1 and Fig. 3, indicator 16 part is limited by the physical structure of packaging 10 by indicator margin 38 and part.Specifically, the edge that wherein display surface 14 is transited into lateral plate, top flat and egative film can help the outward flange limiting indicator 16.

Indicator margin 38 has the general shape of indicator 16, and border, focal zone 36 has the general shape of focal zone 18.Instruction and border, focal zone 38,36 can enough wide and overstrikings, with high-visible.Each comprised complexity pattern in instruction and border, focal zone 38,36, the line of increase, and/or indicating and the inner side on border, focal zone 38,36 or any other suitable figure in outside.All or part instruction and border, focal zone 38,36 also can comprise more complicated pattern, line and/or navigation information (such as, printing or other graphical elements, or different colors, tone, shade, cover (shadowing), brightness, texture (real or optical illusion) etc.Each in instruction and border, focal zone 38,36 also can limit himself pattern complexity value.

In different, indicator 38 can have such indicator diagram 20, and it extends beyond display surface 14 on one or more sides of packaging 10.Similarly, focal zone 36 can have such focus pattern 22, and it extends beyond display surface 14 on one or more sides of packaging 10.

The print color of varying number compared with focal zone 18 in indicator 16 is utilized to be the another way of visual contrast between generation two regions 16,18.In different, indicator diagram 20 can have a kind of, two kinds, three kinds, four kinds, five kinds or more than five kinds of different print colors.Similarly, focus pattern 22 can have a kind of, two kinds, three kinds, four kinds, five kinds or more than five kinds of different print colors.In different, the quantity of the indicator diagram color of printing is different from the quantity of the focus pattern color of printing.Such as, in some respects, indicator diagram 20 has at least two kinds of print colors, and focus pattern 22 has the less print color of at least one.In different, the difference between the quantity of the print color in indicator diagram 20 is at least one more than the quantity of the print color in focus pattern 22, at least two kinds, at least three kinds, at least four kinds, or at least five kinds.

In order to measure the quantity of the color in given figure or pattern, QUIPS algorithm as herein described is used to obtain the color image of given pictorial pattern.Use multiple software package just can measure the pattern component part L*a*b* color value of these images.Such as, image procossing and analysis package such as Matlab (v.6.5.1, issues 13; Mathworks), Adobe Photoshop and Media Cybernetics Image Pro Plus is suitable for the L*a*b* value of the various color graphicss measured in given pattern.Then, the L*a*b* value of often kind of color of pattern can be used for the quantity of the different colours determining to exist in pattern.If they can be awared just by customer is different, then think two kinds of color differences.This difference is passed through sometimes with Δ E* _abquantize be greater than 2.3 lucky noticeable difference and discrepancy threshold estimate, as calculating to describe in the color tolerance of the color coordinates of apparatus measures and the ASTM D2244-09b standard practices of color distortion and its bibliography quoted.Although this lucky noticeable difference is enough, larger difference is preferred, because think the complexity of perception of the color figure of Contrast enhanced between other color.

In different, indicator diagram 20 comprises the ink of the first total quantity, and focus pattern 22 comprises the ink of the second total quantity.In some respects, the difference between the ink of the first total quantity and the ink of the second total quantity is at least one.In some respects, the difference between the ink of the first total quantity and the ink of the second total quantity is at least one, at least two kinds, at least three kinds, at least four kinds, or at least five kinds.In some respects, the difference at least one between the ink of the first total quantity and the ink of the second total quantity, at least two kinds, at least three kinds, at least four kinds, or at least five kinds, and the ink of the second total quantity is less than the ink of the first total quantity.

The another way producing visual contrast between regional is by utilizing the different print color comparing from focal zone 18 in indicator 16 and have Different L * value.In different, focal zone 18 can have background color.Similarly, indicator 16 can have background color.Often kind of background color has the L* value measured by any applicable image-forming software programs as discussed herein.L* scale range is from 0 (black) to 100 (whites).From the visual determination L* value of user.In other words, background color can be printed on arbitrary side of external structure 12, but measures L* value from user's appreciiable side.In some respects, background color can on the inner side of external structure 12.Therefore, the L* value of background color is measured in these aspects by external structure Materials Measurement.Use ADOBE Photoshop CS5Extended software (version 12.0 _x64, Lab Mode, CIELAB D50) background color in the minimum L* value of background color in the indicator 16 measured and the focal zone 18 measured minimum L* value between difference can be at least 5, at least 10, at least 15, or at least 20.In different, the minimum L* value of the background color in the focal zone 18 of measurement is greater than the minimum L* value of the background color in the indicator 16 of measurement.In some respects, the background color in focal zone 18 can have and is not more than 20,25,30,35,40,45, or the minimum L* value of 50.In some respects, the background color in indicator 16 can have the minimum L* value of at least 30,35,40,45,50,55,60,65 or at least 70.In concrete, the background color in indicator 16 can have about 32 minimum L* value and the background color of focal zone 18 can have about 15 minimum L* value.In different, the minimum L* value of the background color of the indicator 16 on display surface 14 can than the minimum L* value height at least 10, at least 15 of the background color in the focal zone 18 on display surface 14, or at least 20.

Again, although do not wish to be bound by theory, think that the color contrast between indicator 16 and focal zone 18 is strengthened or the attention of customer is attracted to focal zone 18.Think further and utilize the darker background color in focal zone 18 to attract rapidly the eyes of customer to the focal zone 18 of the usual immediate vicinity in packaging 10.

In some respects, focal zone 18 can comprise one or more background color with color range.Specifically, in some respects, the color of focal zone 18 its outer edges compared with the more central area in this region can have lower L* value.In concrete, the immediate vicinity of focal zone 18 in focal zone 18 can have color range, to attract the eyes of customer to this position further.

Refer again to Fig. 1 and 3, packaging 10 and/or 50 can comprise one or more navigational chip 34.As used herein, term " navigational chip " refers to the figure comprising information, selects suitable product size and shape in a series of different product size displayed and shape for helping customer from retail shelf.In different, navigational chip 34 comprises background color.In some respects, navigational chip 34 can comprise two or more different background colors.In some respects, navigational chip 34 also can comprise navigational chip pattern.In these areas, the navigational chip pattern navigation pattern complexity value that can have is than the pattern complexity value large at least 2 of focus pattern 22.

In some respects, packaging of the present invention can comprise product figure further.As used herein, term " product figure " refers to the printing images very closely representing the product being arranged in packaging 10.Such as in some respects, product can be have the incontinence pad to shaped, color and/or feature, and product figure can be printing images, and described image is with to be arranged in the shape of incontinence pad of packaging, color and/or feature closely similar.

In some respects, product figure can be arranged in navigational chip 34 at least partly.Such as, product figure can limit product graph area and navigational chip can limit navigation section.In some respects, product graph area and navigation section can be overlapping.In some respects, at least 25, at least 30, at least 40, at least 50, at least 60, or the product graph area of at least 70% and navigational chip area overlapping.

Again, do not wish to be bound by theory, think that navigational chip 34 being arranged in focal zone 18 or proximity focusing district 18 contributes to customer and find the navigation information wherein comprised fast.Specifically, think that attention is attracted to focal zone 18 by contrast district.Because navigational chip 34 is arranged in focal zone 18 or proximity focusing district 18, customer thinks easier location navigation sheet 34.

The another way producing color contrast compares with indicator 16 and/or focal zone 18 by utilizing, and has the different print color of Different L * value in navigational chip 34.In different, navigational chip 34 can have one or more background colors.In some respects, as illustrated in Figure 3, navigational chip 34 is separable into Part I 46 and Part II 48.In these areas, Part I 46 has background color and Part II 48 has background color.In different, the background color of Part I 46 and the background color of Part II 48 can be identical or can be different.Again, ADOBE Photoshop CS5Extended software (version 12.0 is used _x64, Laboratary type, CIELAB D50), measure the minimum L* value of the Part I 46 in exemplary navigation sheet 34 and the background color in Part II 48.On the one hand, the minimum L* value of the background color in Part I 46 is about 13, and the minimum L* value of background color in Part II 48 is about 61.On the other hand, the minimum L* value of the background color in Part I 46 is about 25, and the minimum L* value of background color in Part II 48 is about 61.On the other hand, the minimum L* value of the background color in Part I 46 is about 58, and the minimum L* value of background color in Part II 48 is about 61.In some respects, the minimum L* value of the background color of navigational chip 34 can be greater than the minimum L* value of the background color of focal zone 18.

Refer again to Fig. 1, in different, packaging of the present invention can comprise brand logo 40 further.The text in the product manufacturing source that brand logo 40 is generally comprised by indicating package forms.Brand logo 40 is considered to not be the part of focus pattern 22 or indicator diagram 20.In different, brand logo 40 can be positioned at any suitable position on display surface 14.Such as, in some respects, brand logo 40 can be arranged in focal zone 18, as illustrated in Figure 1.In other respects, brand logo 40 can be arranged in indicator (not shown) or can be arranged in both indicator and focal zone (not shown) at least partly.

Although just concrete aspect of the present invention describes the present invention in detail, will recognize those skilled in the art know aforementioned understand time, will easily understand the change of these aspects, modification and the equivalent form of value.Therefore, scope of the present invention should be evaluated as scope and its any equivalency range of appended claim.In addition, all combinations and/or the sub-portfolio of disclosed aspect, scope, embodiment and possibility is also considered.

Claims

1. a packaging, it comprises:

There is the external structure of at least one display surface,

Described display surface has indicator and focal zone, wherein said indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and described focal zone has focus pattern, described focus pattern has focus pattern complexity value, difference between wherein said indicator diagram complexity value and described focus pattern complexity value is at least 3 by the observed reading of millimeter, and

Wherein described focal zone is pointed in a part of described indicator.

2. packaging according to claim 1, wherein a part of described indicator reduces gradually from the second end to the first end, the contiguous described focal zone of wherein said first end.

3. the packaging described in claim 1 or 2, the difference between wherein said indicator diagram complexity value and described focus pattern complexity value is at least 5 by the observed reading of millimeter.

4. packaging in any one of the preceding claims wherein, the difference between wherein said indicator diagram complexity value and described focus pattern complexity value is at least 10 by the observed reading of millimeter.

5. packaging in any one of the preceding claims wherein, the background color that wherein said focal zone has has minimum L* value, and the background color that described indicator has has minimum L* value, wherein the described minimum L* value of the background color of focal zone is than the minimum L* value little at least 10 of the background color of described indicator.

6. packaging in any one of the preceding claims wherein, it comprises navigational chip further, and wherein said navigational chip and described focal zone form one.

7. packaging in any one of the preceding claims wherein, wherein said navigational chip does not have printed patterns.

8. packaging in any one of the preceding claims wherein, wherein said navigational chip is surrounded by described focal zone completely.

9. packaging in any one of the preceding claims wherein, it comprises the brand logo being arranged in described focal zone further.

10. packaging in any one of the preceding claims wherein, wherein said indicator diagram complexity value is less than 2.

11. packagings in any one of the preceding claims wherein, wherein said focus pattern complexity value is at least 10.

12. 1 kinds of packagings, it comprises:

There is the external structure of at least one display surface,

Described display surface has indicator and focal zone, wherein said indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and described focal zone does not have pattern and theoretical focal zone complexity value, difference between wherein said indicator diagram complexity value and described focal zone complexity value is at least 3 by the observed reading of millimeter

Wherein described focal zone is pointed in a part of described indicator.

13. 1 kinds of packagings for personal care product, described packaging comprises:

Inner space;

Be placed on the personal care product of the multiple independent parcel in described inner space; With

Anter, described anter comprises:

Identify the focal zone of the outward appearance of described personal care product, and

There is the indicator of the first end and the second end, wherein said indicator reduces gradually from the second end to the first end, and the contiguous described focal zone of wherein said first end, wherein said indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and described focal zone has focus pattern, described focus pattern has focus pattern complexity value, and the difference between wherein said indicator diagram complexity value and focus pattern complexity value is at least 3 by the observed reading of millimeter.

14. packagings according to claim 13, wherein said indicator has girth, and the point on the described girth of wherein said indicator limits the tangent line intersected with described focal zone.

Packaging described in 15. claims 13 or 14, wherein described indicator limits the longitudinal centerline intersected with described focal zone at least partially.

16. packagings in any one of the preceding claims wherein, the background color that wherein said focal zone has has minimum L* value, the first background color that described indicator has has minimum L* value, and the minimum L* value of the background color of wherein said focal zone is than the minimum L* value little at least 10 of the first background color of described indicator.

17. packagings in any one of the preceding claims wherein, wherein said display surface comprises navigational chip, and described navigational chip limits navigation section and most of described navigational chip district is arranged in described focal zone.

18. packagings in any one of the preceding claims wherein, wherein said navigational chip comprises printed patterns, and the navigational chip pattern complexity value that described printed patterns has is by the observed reading of millimeter larger than the pattern complexity value of described focus pattern at least 2.

19. packagings in any one of the preceding claims wherein, the background color that wherein said focal zone has has minimum L* value, the first background color that described indicator has has minimum L* value, and the navigation context color that described navigational chip has has minimum L* value, the minimum L* value of the background color of wherein said focal zone is than the minimum L* value little at least 10 of the background color of described first indicator, and the minimum L* value of the background color of described focal zone is than the minimum L* value little at least 10 of the background color of described navigational chip.

20. 1 kinds of packagings, it comprises

There is the external structure of at least one display surface,

Described display surface has indicator, focal zone, with the frontier district of adjacent described indicator, wherein said indicator has indicator diagram, described indicator diagram has indicator diagram complexity value, and described frontier district has border pattern, described border pattern has frontier district pattern complexity value, and the difference between wherein said indicator diagram complexity value and described border pattern complexity value is at least 3 by the observed reading of millimeter, and

Wherein described focal zone is pointed in a part of described indicator.