CN1199479A - 使用电子凭证的交互式营销网络及处理 - Google Patents

使用电子凭证的交互式营销网络及处理 Download PDF

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CN1199479A
CN1199479A CN96196842A CN96196842A CN1199479A CN 1199479 A CN1199479 A CN 1199479A CN 96196842 A CN96196842 A CN 96196842A CN 96196842 A CN96196842 A CN 96196842A CN 1199479 A CN1199479 A CN 1199479A
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史蒂文·M·戈尔登
希勒尔·莱文
布拉德利·A·安德森
加里·D·金特里
詹姆斯A·巴伯
艾伯特·肖尔恩伯格
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INTERACTIVE COUPON MARKETING GROUP Inc
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/045—Payment circuits using payment protocols involving tickets
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/42—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for ticket printing or like apparatus, e.g. apparatus for dispensing of printed paper tickets or payment cards

Abstract

数据处理系统通过个人电脑、电视机或带有视频监测器或电话的其它装置的“联机”网络发行电子凭证(6)。每个电子凭证(6)包括交易数据和识别数据,而且可由连在用户的个人输入装置(3)上的打印设备(4)将它打印出来,或者把它电子存储在指定的数据库(5)中直至特定截至日期。凭明可用于各种目的,包括用作商品或服务价格打折用的赠券、礼物或奖品的证明、预定的证明或付款证明。用户联机访问服务数据处理系统、在它们的选择中浏览并对它们进行选择。数据处理系统提供关于所选凭证和它们按照选择的使用的报告。凭证发行者(1)还联机访问数据处理系统,而且可以建立或修正报价,而且提供关于要发行的凭证的各种命令,包括对于总共要发行的凭证和发行给每个用户的凭证的数量限制。

Description

使用电子凭证的交互式营销网络及处理
发明背景
本发明一般涉及交互营销网络的应用。特别是，本发明涉及由电子凭证的服务供应者和用户在联机网络上的交互式应用。
用户越来越多地通过电话线和同轴电缆或者通过从蜂窝系统到卫星的无线通信，直接访问数据库以获得信息及娱乐。通过这种所谓的“联机“访问，用户可以在任何时候都实际使用数据库以进行一系列活动。除了授予用户以访问自由以外，联机访问还赋予公司商品及服务以附加效应(无论是通过邮寄直接把那些产品买给客户，还是在商店里把产品买给客户)。
与此同时，当前运用证券(诸如，赠券(coupon)、票据(ticket)等)的各种交易都是完美无缺的。这些证券一般包括描述特定交易(例如，在赠券情况下，交易数据应包括产品描述、赠券量和截至日期)的数据(在权利要求书中称为“交易数据”)。这些证券一般还包括足以唯一识别每种证券的数据(在权利要求书里将其称为“识别数据”)，诸如各种数字、字母、条形码或其它符号。
创建联机“电子凭证(electronic certificate)”以用于促进或交易目的的需求在不断增长，很象在这种传统的营销手段(诸如，报纸和邮件)中使用赠券。除了打折来促进购买特色商品以外，赠券还可以是流通的，由发行者限制其印刷量，而且通常携带唯一序号、截至日期和“资料代码”(它们表示发行方法(例如，报纸、邮件清单、商店内的分配者等))，所以发行者可以跟踪每个营销手段的效果。
例如，已知的赠券发行系统不能在服务中心和第三者之间建立交互通信，如在美国Axler的专利第5,303,197号中所述。虽然，Axler专利允许操作员周期地“访问”发行机器，但是它不允许“实时”交互作用(例如，它不允许操作员访问和分析与其输入同时的人口统计数据)。正如在下面将要描述的那样，Axler(或者其它任何一种现有技术的系统)也不预想创建联机“电子凭证”。
根据本发明的数据处理系统和方法，在联机网络上成功地模拟了赠券标志(即，产生“电子凭证”)。此外，赋予数据处理系统直接访问客户的能力，通过提供发行者在瞄准报价、限制其应用并跟踪选择和偿还过程中更大的控制程度，使数据处理系统超过传统赠券的能力。数据处理系统的控制还使服务供应者(诸如，饭店和旅馆)能够运用联机电子凭证来作为促销手段和降低提供交易(诸如，吃饭、旅游和定票)的开销的一种手段。
发明概述
本发明提供了一种用户可访问联机数据库并使用电子凭证的数据处理系统和方法。数据处理系统识别和标记每个电子凭证，它使用了与其它证券相区别的一个代码以及识别用户的另一个代码。此外，数据处理系统也允许赠券发行者上网以建立凭证和规定控制来限制发行的凭证总量以及发行给个人的凭证数量。
一当用户从数据库中选择凭证并把它卸载到它们的常驻存储系统或“远程计算机终端”，数据处理系统就最好发行报告。可以生成报告以显示用户是用用户的打印机打印凭证，还是已将它作为计算机报告送回到服务数据库。所有这些报告都可以帮助发行者进行研究、担保和购买或预定确认。
在较佳实施例中，本发明的数据处理系统可以发行由操作者建立的电子凭证，并允许存储和检索与第一组远程计算机终端通信的用户进入的关于凭证的数据。该实施例包括服务系统，它包括处理数据用的第一个计算机处理器和把数据存储在存储媒体上用的第一个存储系统。还包括发行系统，它包括处理数据用的第二个计算机处理器和把数据存储在存储媒体上用的第二个计算机存储系统。发行系统允许操作者提供带有发行预定类型和数量的电子凭证的命令的服务系统。服务系统与发行系统和每个远程计算机终端进行有选择地电子通信。用存储在第一个或第二个计算机存储系统中的并可被第一和第二计算机处理器使用的预选识别数据用来向第一计算机处理器提供适当的指令，以把每个已发行的电子凭证与一个或多个识别符号相联系。然后，允许远程计算机终端的用户可控制地存取电子凭证。
一种处理过程也形成了本发明的一部分，该过程提供了能够运用电子凭证(它可由与计算机网络链接的远程计算机终端联机存取)的交互式营销系统。在该实施例中，提供联机网络，它包括具有第一个计算机处理器和第一个计算机存储系统的发行地点，和具有第二个计算机处理器和第二个计算机存储系统的服务地点。发行地点和服务地点进行电子通信，而且服务地点和每个远程计算机终端也进行电子通信。把发行预定数量电子凭证的命令从发行地点传送到所述服务地点，每个凭证包括交易数据。一接收到这些命令，服务地点通过提供给已发行的电子凭证以带有唯一识别数据来修正电子凭证。然后，由远程计算机终端的用户存取经修正的电子凭证。可以向服务地点提供由远程计算机终端用户进入的用户数据，然后把它们有选择地传送到发行地点。如果需要的话，可以有选择得重复这些步骤中的每一步。
在本发明的第二个较佳处理实施例中，提供有选择地存储、检索和传输预定数据处理。首先，提供计算机操作系统，它包括带有具有一组初始预定命令的发行计算机的发行地点，和带有具有一组初始预定命令的服务计算机的服务地点。计算机操作系统的发行计算机与服务计算机进行电子通信。接着，从与服务计算机电子链接的远程计算机终端传输已更新的预定数据。服务计算机用已更新的预定数据来修正初始预定命令组，结果导致包括在服务计算机内的已修正的预定命令组。现在，把关于已修正的预定命令组的数据从服务计算机传送到发行计算机。可以把关于预定命令的数据以电子预定赠券(可由远程计算机终端的用户打印)的形式包括在服务计算机中。此外，如果需要的话，可以有选择地重复这些步骤。
在它最广范围的实施例中，用本发明的系统来建立电子凭证。该系统包括可以处理并存储数据的计算机系统。计算机系统能够建立多个电子凭证。每个电子凭证包括交易数据和唯一的识别数据，而且可以由链接到计算机系统上的远程用户访问它。
附图说明
在所附的权利要求书中提出了新颖性(它是本发明的一个特性)。然而，参照下面结合附图所进行的详细描述，将深刻地理解本发明的较佳实施例和其它目的以及附带优点，其中：
图1示出在把联机赠券传送给用户的系统中的信息流程；
图2是示出根据本发明的证券发行者的软件程序的流程图；
图3是示出根据本发明的联机赠券服务供应者的软件程序的流程图；
图4是示出运用根据本发明的赠券服务的用户的软件程序的流程图；
图5示出在为饭店预定所提供的系统中的信息流程；
图6是示出根据本发明的饭店软件程序的流程图；
图7是示出根据本发明的预定服务供应者的软件程序的流程图；和
图8是示出运用根据本发明的预定服务的用户的软件程序的流程图。
第一较佳实施例的详细描述
本发明针对供在联机系统中分发并运用电子凭证(诸如，赠券)所使用的数据处理系统和方法。图1示出信息和业务活动如何从电子凭证的产生流动到用户对它的选择和打印，及最后偿还。该过程从赠券发行者1开始，所述赠券发行者建立赠券命令(它一般包括交易数据)并把它们卸载(download)到服务数据库2(它接收命令并指定识别数据和发行限制)。然后，服务数据库2可以向用户显示活动赠券文档，并获得指定量用以卸载到用户的个人电脑(PC)3或其它输入装置。用户的PC3不能卸载超出在赠券发行者1命令中所限定数量的电子凭证。
在赠券文档的截至日期之前的任何时候，用户都可以运用两种方法中的一种来兑现它，如图1所示。第一种，用连在用户的PC3上的打印机或其它输入装置可以打印电子凭证。由于与电子凭证相关的文档保留在用户的PC的存储装置中，即使是在用户停止对于服务数据库2的使用之后，所以用户可以快速地与联机系统断开，然后在他/她的空余时间打印赠券。打印在赠券6上的是截至日期、唯一的序号(把该赠券与所有其它赠券区分开来)和带有用户的个人识别号(PIN)的条形码。这种识别数据最好由服务数据库2来分配；当用户在系统上登记时，可以把PIN数量预先分配给各个用户。然后，在参与的零售市场出口处付款时，可以递交那种打印的赠券，而且从用户帐单中扣除所述面额款(credit)。
利用兑现赠券的第二种方法，用户PC2把所选赠券文档5传送到由发行者指定的数据库7，在那里用与打印赠券相同的信息(包括交易和识别数据)存储它。如果用户出示存储信贷卡或第三者信贷卡并购买指定商品，那么在零售市场出口处8的结帐系统自动打折。较佳的是，只可以在联机系统中进行从用户PC到数据库7的赠券电子转移。(这允许服务数据库2精确地跟踪赠券的打印或出示活动，如下所述)。
通过系统可以返回信息，首先到服务数据库2，然后到赠券发行者1。然后，用户PC3可以卸载关于赠券文档的信息或其它人口统计信息(例如，(“用户数据”))，而且可以把赠券文档传送到用户的打印机4或传送到发行者数据库7。已兑现的打印赠券6还可以为了研究的目的，由装置对它们的条形码进行扫描以识别使用赠券的用户。(为了加强安全性，在结帐时，可以比较条形码以保证与条形码相对应的用户身份。)还可以从自动兑现的赠券文档5传输这种信息。
图2示出能使赠券发行者卸载新的赠券命令、改变旧的命令、或加载关于使用赠券的信息的软件程序。程序以拨通赠券装置10开始9。为了访问系统发行者首先输入注册口令(此时，可以要求使用预先分配的登记号)。于是，显示主菜单12。在菜单选择中建立新赠券命令，它从卸载赠券样板13开始，然后命令设置要发行的赠券数量(全部数量及发行给各个用户的数量)并命令设置截至日期14。还可以发送命令以限制根据区域或用户的家庭分布图(household profile)15所分配的赠券。把这些赠券命令添加到预先发行的赠券上。发行者可以复审这些电子赠券16，然后修正关于(例如)发行数量17或截至日期18的命令。还可以从系统中删除预先发行的赠券，只要发行者决定这样做。(将从系统中把紧跟着截至日期的赠券自动删除。)用这些改变来更新常驻在服务数据库中的赠券命令19。
发行者还可以访问使用历史20的系统以确定预先发行的赠券的剩余数量。此外，发行者可以根据所选的赠券数量22、打印的赠券数量23和兑现的赠券数量24，加载报告21。软件的另一个功能就是根据购物习惯和用户的人口统计特性来分析使用情况。这种用户数据可以包含在家庭概况中、由用户提交以登记在系统上并用附加问题和使用历史来定期地进行更新。发行者可以显示关于谁选择了发行者的赠券方面的信息，用诸如区域和人口统计25的因子把其用途分成若干份。此外，发行者可以根据选择27加载用户报告26、打印命令28并兑现29。
如图3所示的服务数据库是赠券发行者1和用户3之间的桥梁，而且允许进入和输出信息流动。首先，在联机网络33上，服务者接收由赠券发行者1传送的赠券命令19。服务软件取出命令并分配必要的序号34和发行限制。然后，传送这些新的或经改变的赠券以更新(35)已存入该发行者的磁盘存储器中的有效服务赠券(active service coupons)36。这些有效服务赠券是通过联机网络37传送到用户的输出信息的一部分。用户用法信息以另一种方法通过网络38。当选择并更新剩余的有效服务赠券数量时，服务系统取出用法信息39。而且，从用户端入局的是家庭概况信息41。服务者取出这个信息并更新用户报告42，通过网络44把它送回到发行者，从而完成信息电路。
图4示出用户的软件程序。它以显示主菜单46开始45。用户可以显示已被卸载并常驻在用户的PC55上的赠券。用户创设赠券由两种方法。第一种方法是把赠券文档49传送到用户的打印机。用这种方法，用从家庭概况数据库64取出的用户的PIN50对其进行条形编码。然后，用户的打印机4打印出赠券6。在创设48时，还可以传输赠券作为计算机文档51，通过网络52回到由发行者选择的数据库。当创设赠券48时，用户的常驻软件除去已打印的赠券文档54、更新已卸载电子赠券55的数据库和常驻赠券显示47。系统还自动除去已创设的期满的赠券文档56。常驻软件的另一种功能是响应于由服务者提出的问题，用由用户输入的信息来显示62和更新63家庭概况64。
为了访问新选择的赠券，用户可以拨通服务数据库58、进入PIN号59并观看所有有效服务赠券60的显示。然后，可以选择这些赠券并把它们卸载61到用户的PC。当联机时，用户的软件自动地把关于用户的选择和打印历史57的信息，以及关于那些已期满56的已卸载的赠券文档的信息送回到服务数据库。还送回已更新的关于用户的家庭概况65的信息。第二较佳实施例的详细描述
本发明的第二实施例针对用于通过联机系统自动预定饭店、旅馆或其它服务机构的数据处理系统和方法。图5示出信息和活动如何从饭店预定的初始指定流动到用户对它的选择，以及最后由用户的打印机打印确认单。
自动预定过程从饭店66的主机开始，其中，所述主机设置可获得的预定数量、时间和类型，并把那些命令卸载到预定服务67(它接收命令并分配必要的确认号和发行限制)。预定服务67可以向用户显示服务的预定，并使得通过用户的个人电脑(PC)68或其它输入装置能够访问到它们。一旦用户选择预定的饭店、时间和类型(即，两人、四人等)，数据处理系统就立即通知饭店预定的具体内容、用户的姓名和电话号码以及确认号。通过联机电脑网络可以传送这种信息，而且最好由指定传真机(对于饭店的前台工作人员来说，它比计算机要方便得多)传送。然后，用户可以运用连在用户PC68上的打印机69或前台输入装置打印确认单。确认单可以具有对于预定、用户的姓名和电话号码以及确认号的描述。当用户到达饭店时，向接待人员出示这种单，并用预先通过系统和传真机传送到饭店的信息证明它。通过系统，首先把关于由用户PC68进行预定的信息和用户出示的作为服务(“用户数据”)登记处理的一部分的概况反馈到服务数据库67，然后把它们反馈到饭店66。在跟踪用户进行预定的过程中，响应于附加问题，由用户不断更新这个概况，而且也由系统不断地更新它。
图6示出了软件程序用于饭店取消系统的预定、改变旧的预定并加载关于预定所用的信息。例行程序以拨通预定服务72开始71。为了访问系统，饭店首先进入登记口令73。然后显示主菜单74。在各项选择中设定新预定75。通过设定可获得餐桌76(例如，可获得的两人座78、四人座77和六人座餐桌的数量)确认预定的类型和预定的数量。命令还包括设定预定80的日期和时间。还可把这些预定命令附加到磁盘存储器81中的已发行的、初始预定命令上。
仍然参照图6，还可以用软件来改变预先发行的预定。饭店可以复查这些电子预定“赠券”82，然后修正关于(例如)可获得餐桌83的数量的命令。在这种操作过程中，饭店可以随意地从系统中删除预先发行的预定。然后，把已更新的预定命令81传送到服务数据库。饭店可以访问系统以查询使用历史85以查看那些进行预定86的人的姓名和电话号码并确认在约定小时87内剩余预定的数量。饭店还可以加载那些用服务来在特定位置上进行预定的人的有关信息88。可以显示89用户概况，而且可以显示93用户表，或者饭店可以打印用户报告90并硬拷贝用户概况91或用户表92。
如图7所示，预定服务又是饭店66和用户68之间的桥梁，而且处理进入局和输出信息。首先，在联机网络94上，该预定服务接收由饭店66传送的预定命令95。服务软件取出命令并把必须的确认号分配给每个预定96。然后，传送这些新的或已改变的预定以更新97已存储在饭店的磁盘存储器中的有效服务预定98。这些有效服务预定是通过联机网络99传送到用户68的输出信息的一部分。
仍然参照图7，用户使用信息还通过网络100从用户的PC移回到饭店。服务系统取出由用户102进行的预定并更新剩余的有效服务预定数量。通过传输到饭店传真机105或通过计算机网络106，还用该信息更新饭店104。此外，来自用户的进入信息是通过计算机网络106送回到饭店的用户概况信息101。
图8示出用户的软件程序。它以显示主菜单108开始107。用户可以拨通服务数据库109、进入PIN号110并观看所有有效服务预定111的显示。然后可以选择预定并把它卸载112到用户的PC，在那里把它传送到打印机113。用这种方法，从用户概况信息存储器117中取出用户的姓名和电话号码，并把114添加到确认单116的打印命令上。可以用连在用户PC上的打印机打印115确认单116。
一旦联机，用户的软件把关于用户的预定119的信息送回到该预定服务以更新剩余服务预定。预定还更新用户的用户概况。当用户联机120时，还自动地把已更新的用户概况信息送回到该预定服务。用户可以显示用户概况121并用在登记过程期间或之后向用户提出的问题的回答更新概况122。
应理解，本发明可以设计成能供各种联机软件(包括美国联机、ProdigyhMicrosoft)使用。
熟悉该技术的人员应理解，对于所述实施例可以进行各种改变和变更，而不偏离本发明的构思。例如，虽然较佳实施例描述特定类型的电子凭证(赠券和预定单)，但是根据本发明所设计的系统可以使用各种其它类型的电子凭证，包括用作礼物、奖品或付款证明的证明，和实际上任何其它类型的证明或凭证。作为另一个例子，虽然服务数据库2一般把识别数据分配给电子凭证，但是可以由赠券发行者1，或者甚至是第三远程位置与交易数据一起传输并分配这种数据。此外，把它们统一成用于特殊用途的单个计算机，而不是利用分散的发行者和服务计算机。此外，对于特殊用途，可以使用多个发行者计算机、多个服务计算机或它们的组合。此外，虽然较佳实施例描述了带有“远程计算机终端”(它包括个人电脑)的用户，但是用户通过各种其它访问媒体(诸如，电话线、电视或使用和分发各种凭证的个人存取台(更象现在使用的取款机)可以访问本发明的营销网络。与在利用个人电脑的较佳实施例中所述的相类似，这些其它访问媒体可以包括适当的软件和硬件(它们具有与远程计算机交互作用的能力。所附权利要求书覆盖在本发明的构思和范围内的这些和其它变更和变化。

Claims (19)

1.一种数据处理系统，它发行由操作者建立的电子凭证，并允许存储和检索由与第一组远程计算机终端通信的用户输入的与所述凭证有关的数据，其特征在于，包括：
服务系统，它包括处理数据用的第一计算机处理器和把数据存储在存储媒体上用的第一计算机存储系统；
发行系统，它包括处理数据用的第二计算机处理器和把数据存储在存储媒体上用的第二计算机存储系统，所述发行系统允许操作者向所述服务系统提供发行预定类型和数量的所述电子凭证的命令；
所述服务系统与所述发行系统和每个所述远程计算机终端进行选择性的电子通信；
预选的识别数据，或者把它存储在所述第一计算机存储系统或者存储在所述第二计算机存储系统中，而且可由所述第一或所述第二计算机处理器使用，以向所述第一计算机处理器提供用来把每个所述发行的电子凭证与一个或多个识别符号相联系的适当命令；和
所述远程计算机终端，它允许所述用户可控制地存取所述电子凭证。
2.如权利要求1所述的数据处理系统，其特征在于，所述远程计算机终端允许把由所述远程计算机终端进入的用户数据传送到所述服务系统或所述发行系统。
3.如权利要求1所述的数据处理系统，其特征在于，所述第一计算机处理器允许把预先与所述识别符号相联的所述电子凭证从所述服务系统传送到所述发行系统。
4.如权利要求1所述的数据处理系统，其特征在于，所述电子凭证是可兑现的赠券。
5.如权利要求4所述的数据处理系统，其特征在于，可将所述远程计算机终端连到打印机上，允许打印构成可兑现赠券的电子凭证，同时每个可兑现赠券与特定产品相对应。
6.如权利要求5所述的数据处理系统，其特征在于，还包括第二组远程计算机终端，它与所述服务系统进行电子通信以有选择地接收从所述服务系统传输的所述赠券，所述第二组远程计算机终端提供指示一旦用户购买与所述赠券相对应的所述产品就可以兑现所述赠券的命令。
7.如权利要求1所述的数据处理系统，其特征在于，与每个电子凭证相关的所述识别符号包括截至日期、唯一的凭证序号和能够以条形码形式再现的个人识别号。
8.如权利要求1所述的数据处理系统，其特征在于，所述服务系统可以自动复查、存储并向发行系统提供：(I)由所述远程计算机终端用户进入的预选选定的用户数据；或者(ii)关于所述电子凭证的使用、发行或修正的数据。
9.如权利要求1所述的数据处理系统，其特征在于，可以通过控制来限定可由所述远程计算机终端存取的所述凭证的数量。
10.一种创建可由远程用户存取的电子凭证的系统，其特征在于，包括：
与远程用户链接的用于处理并存储数据的计算机系统，所述计算机系统能够建立多个电子凭证，每个所述电子凭证包括交易数据和唯一的识别数据，所述远程用户可以有选择地存取所述电子凭证。
11.一种数据处理系统，它发行由操作者建立的电子凭证，并允许存储和检索由与远程计算机终端通信的用户输入的与所述凭证有关的数据，其特征在于，包括：
服务系统，它包括处理数据并存储数据用的装置；
发行系统，它包括处理数据和存储数据用的装置，所述发行系统允许操作者向所述服务系统提供用于发行预定类型和数量的所述电子凭证的命令；
所述服务系统与所述发行系统和每个所述远程计算机终端进行有选择地电子通信；和
存储在发行者或者所述服务系统内的预选识别数据，它为所述服务系统提供把每个所述发行电子凭证与一个或多个识别符号相联系用的适当命令。
12.一种用于建立包括交易数据和识别数据的电子凭证的系统，其特征在于，包括：
服务系统，它包括处理数据和存储数据用的装置；
发行系统，它包括处理数据和存储数据用的装置，所述发行系统把包括所述交易数据的电子凭证传送到所述服务系统；和
所述服务系统，它接收包含所述交易数据的所述电子凭证，并把每个电子凭证与所述识别数据相联系。
13.一种处理数据系统，它发行由操作者建立的电子凭证，并允许存储和检索由与远程计算机终端通信的用户输入的所述凭证有关的数据，其特征在于，包括：
位于发行地点上的发行系统，它包括用于处理数据的第一计算机处理器，和用于把数据存储在传输媒体上的第一计算机存储系统，所述第二计算机处理器允许发行预定数量的所述电子凭证，每个所述电子凭证具有交易数据；
位于服务地点上的操作者系统，它包括用于处理数据的第二计算机处理器，和用于把数据存储在存储媒体上的第二计算机存储系统，所述操作者系统与所述发行系统和所述远程计算机终端进行电子通信，并允许每个所述电子凭证与识别数据相联系；
所述操作系统允许所述远程计算机终端用户存取所述电子凭证，并选择用于在所述远程计算机终端位置上卸载的凭证；
所述操作者系统，它几乎同时存储从所述远程计算机终端用户发送的用户数据，并允许所述发行系统有选择地存取这个数据。
14.一种处理方法，它提供能够运用由在计算机网络中链接的远程计算机终端联机存取的电子凭证的交互式营销系统，其特征在于，包括下列步骤：
a.提供联机网络，它包括具有第一计算机处理器和第一计算机存储系统的发行地点，和具有第二计算机处理器和第二计算机存储系统的服务地点，所述发行地点和所述服务地点进行电子通信，而且所述服务地点和每个所述远程计算机终端进行电子通信；
b.把命令从所述发行地点传送到所述服务地点，以发行预定数量的电子凭证，每个所述凭证包括交易数据；
c.把关于所述电子凭证的所述数据传送到所述服务地点，而且为所述发行的电子凭证提供识别数据来建立已更新的电子凭证；
d.把关于所述已更新的电子凭证的数据传送到所述服务地点。
15.如权利要求14所述的处理过程，其特征在于，还包括下列步骤：
e.向所述服务位置提供从所述远程计算机终端传输的用户数据；
f.把所述用户数据从所述服务地点传送到所述发行地点；和
g.重复步骤b-f。
16.如权利要求14所述的处理过程，其特征在于，还包括以下步骤，即，有选择地组织所述用户数据，并有选择地把这种数据传送到所述发行地点或所述服务地点。
17.有选择地存储、检索和传输预定数据的处理方法，其特征在于，包括下列步骤：
a.提供计算机操作系统，它包括带有具有一组初始预定命令的发行计算机的发行地点，和带有同样具有一组初始预定命令的服务计算机的服务地点，计算机操作系统的所述发行计算机与服务计算机进行电子通信；
b.从与所述服务计算机电子链接的远程计算机终端传输已更新的预定数据，由所述服务计算机运用所述已更新的预定数据来修正所述初始预定命令组，结果导致包括在所述服务计算机中的已修正的预定命令组；
c.把关于所述已修正的预定命令组的所述数据从所述服务计算机传送到所述发行计算机；和
d.有选择地重复步骤b和c。
18.如权利要求17所述的处理方法，其特征在于，把关于所述预定命令的所述数据作为电子预定赠券包括在所述服务计算机中，而且还包括打印所述预定赠券的步骤。
19.一种数据处理系统，它用于由操作者发行电子凭证，并允许存储和检索由与远程计算机终端通信的用户输入的与所述凭证有关的数据，其特征在于，包括：
服务系统，它包括处理数据和存储数据用的装置；
发行系统，它包括处理数据和存储数据用的装置，所述发行系统允许所述操作者向服务系统提供有条件地发行预定类型和数量的所述电子凭证的命令；
所述服务系统，它与发行系统和每个所述远程计算机终端进行有选择的电子通信；
存储在所述发行或所述服务系统中的预选识别数据，它向所述服务系统提供把每个所述发行电子凭证与一个或多个识别符号相联系的适当命令；和
所述服务系统，一旦由所述服务系统的所述远程计算机终端用户要求的特定用户数据进入，它就有条件地发行所述电子凭证。
CN96196842A 1995-07-25 1996-07-25 使用电子凭证的交互式营销网络及处理 Pending CN1199479A (zh)

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