CN1298604A - 监视广告用途和用户操作的节目导视系统 - Google Patents

监视广告用途和用户操作的节目导视系统 Download PDF

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CN1298604A
CN1298604A CN99805508A CN99805508A CN1298604A CN 1298604 A CN1298604 A CN 1298604A CN 99805508 A CN99805508 A CN 99805508A CN 99805508 A CN99805508 A CN 99805508A CN 1298604 A CN1298604 A CN 1298604A
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definition
information
program guide
user
advertisement
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CN1183746C (zh
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威廉·L·托马斯
乔尔·G·哈塞尔
爱德华·B·纳德森
康妮·T·玛莎尔
托马斯·R·利蒙斯
富兰克林·E·波伊
戴维·M·伯里佐斯基
唐纳德·C·克恩
迈克尔·D·埃利斯
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TV guide Co.
Uv Co
Adeia Guides Inc
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Prevue International Inc
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Abstract

提供一种在其中监视交互电视节目导视广告用途的节目导视系统。可以在将广告自电视分配设备传送至用户电视设备时监视广告用途。也可在用户电视设备接收广告时监视广告用途信息。也可在节目导视显示广告时监视广告用途信息。从收集的用途数据中筛选掉不太重要的数据。可以监视其他操作,包括用户观看操作,显示哪些节目导视屏幕,及使用哪些非节目导视应用。可以向用户实时地提供实时记费信息(例如一定电视节目、视频游戏或其他应用的流行程度的实时记费率)。

Description

监视广告用途和用户操作的节目导视系统
本发明涉及交互电视节目导视,更具体地涉及用于监视配备有交互电视节目导视的广告和用于监视用户操作例如用户观看电视操作的技术。
交互电视节目导视允许电视用户在他们的电视机上观看电视节目单。这些电视导视提供的其他功能包括按照不同格式显示节目单,按题材搜索感兴趣节目以及支持按照每次观看付费方式点播节目的能力等。交互节目导视通常在基于微机的机顶盒上实现。自集中数据分配设备通过用户有线系统首端向机顶盒发送节目单数据。节目单数据通常存储于机顶盒中的存储区内,可以通过交互电视导视对它进行访问。
交互电视导视可用于显示广告,如Knudson等人于1998年3月4日提交的美国专利申请系列号09/034,939,Knudson等人于1998年4月30日提交的美国专利申请系列号09/070,604,Knudson等人于1998年4月30日提交的美国专利申请系列号09/070,555以及Boylan,Ⅲ等人于1998年4月30日提交的美国专利申请系列号09/070,700中所描述的,此处全部引为参考。节目导视广告向用户提供关于不同产品和服务的有用信息。例如,节目导视广告可用于宣传将要播放的电视节目。节目导视广告也可用于宣传非节目产品和服务。例如,用户可以获得机会选择一种交互广告来购买产品或服务。
为确定广告的有效性,希望能够监视用户如何经常地选择和显示广告。也希望能够监视在哪些节目导视屏幕上显示广告以及用户经常操作哪些节目导视屏幕。还希望监视用户观看操作和用户对非节目导视应用的使用。使用节目导视来监视这些类型的信息可以使广告的使用最为有效。这些信息也可以用于提供本来无法提供的节目导视服务。
考虑到以上所述,本发明的一个目的是提供一种交互电视节目导视系统,其中由导视来监视广告用途和用户操作。
本发明的这个和其他目的是根据本发明原理通过提供一种交互电视节目导视系统而完成的,其中交互电视节目导视的用户可能监视广告用途。可以通过确定哪些广告是从电视分配设备发送给用户电视设备(例如送至不同用户的机顶盒)而监视广告用途。也可以通过确定哪些广告是在用户电视设备处接收而监视广告用途。可以监视广告用途的另一种方法是确定在使用节目导视期间显示哪些广告。
该系统可以监视用户最经常观看哪些节目导视屏幕。可以分析例如使用哪些广告和显示哪些屏幕这样的信息以便确定不同广告和节目导视屏幕的相对价值。
如果需要,可以采集关于用户观看电视操作的信息。这些信息可以包括以下信息:用户是否使用无声功能来禁止节目出声或者在一个节目上面覆盖某些类型的图形显示(例如节目导视显示)而不显示节目的全部或一部分图象。所采集的关于用户操作的信息还可以包括关于何时用户最后与节目导视进行交互操作(这用于标示用户是否仍在观看节目还是已离开房间)的信息。
也可以监视用户对非节目导视应用的使用。例如,节目导视可以监视用户玩哪些电子游戏。可由系统实时地采集关于用户观看节目的信息以及用户运行的非节目导视应用的信息。然后对这些信息进行分析以便确定实时收费率。例如,可以生成国内最受欢迎的电视节目的实时收费率。也可为非节目导视应用生成实时收费率。
附图和以下优选实施例的详细说明将使本发明的进一步特征,它的特性和不同优点更为明显。
图1是一个阐述性交互电视节目导视系统,其中可以根据本发明监视广告用途。
图2阐述如何将一个节目广告显示为节目导视屏幕的一部分以及当用户根据本发明选择广告时如何向用户呈现与做广告节目相关的不同节目导视选项。
图3阐述如何将一个产品或服务的广告显示为节目导视屏幕的一部分以及当用户根据本发明选择广告时如何向用户提供机会以便订购做广告的品和服务。
图4显示可以由交互电视节目导视系统根据本发明提供的某些监视功能。
图5的阐述性数据结构用于显示可以根据本发明采集的关于广告用途的不同类型数据。
图6的阐述性数据结构用于显示可以根据本发明采集的关于节目导视中不同屏幕用途的不同类型数据。
图7的阐述性数据结构用于显示可以根据本发明采集的关于用户观看的节目的不同类型数据。
图8的阐述性数据结构用于显示可以根据本发明采集的关于用户使用的非节目导视应用的不同类型数据。
图9显示根据本发明的交互节目导视系统中完成数据采集和分析功能时涉及的步骤。
图10a是一个包含根据本发明的实时记费信息的阐述性节目导视显示屏幕。
图10b是一个在允许用户根据本发明从图10a的实时记费屏幕中选择清单时所涉及步骤的阐述性流程图。
图11是一个根据本发明提供实时记费率中所涉及阐述性步骤的流程图。
图12是一个用于显示根据本发明为若干单独的用户概况采集信息和处理此信息时所涉及步骤的流程图。
图13是一个用于根据本发明筛选掉不太重要数据时所涉及步骤的流程图。
图14显示可以如何根据本发明将数据筛选器放置于用户电视设备或数据处理设备处。
图15显示根据本发明的数据筛选器如何根据具体广告或操作筛选掉不太重要数据或者根据观众人口统计数据筛选掉不太重要数据。
图1中显示根据本发明的阐述性交互电视节目导视系统20。主设备22还包含一个节目导视数据库24,用于存储节目导视信息,例如电视节目导视清单数据、每次观看付费点播信息、电视节目宣传信息等。主设备22包含一个广告数据库26,用于存储广告信息。来自数据库24和26的信息可以传输至多个电视分配设备,例如通过通信线路30的电视分配设备28。线路30可以是卫星线路,电话网络线路,电缆或光纤线路,微波线路,这些线路的组合或任何其他合适的通信路径。如果希望在数据信号之外通过线路30传输视频节目信号(例如用于广告或宣传视频节目),与相对地窄带宽线路例如电话线相比而言,一般优选相对地宽带宽线路例如卫星线路。
电视分配设备28是一个用于分配电视信号至用户的设备,例如首端电缆系统,广播分配设备或卫星电视分配设备。
由主设备22发送至电视分配设备28的节目导视信息包括电视节目清单数据,例如节目时间,频道,名称,描述等。发送的节目信息还包括记费节目数据,例如单独节目和点播频道的记费信息,用于点播节目的时间视窗和频道,用于传送无法使用脉冲点播的点播命令的电话号等。
由主设备22发送至电视分配设备28的广告信息可能包括不同节目、产品和服务的文本、图形和视频广告。虽然为了避免附图的过分复杂而在图1中只显示一个电视分配设备28,但可以从主设备22将广告分配至多个电视分配设备28。
每个电视分配设备28通过通信线路34将广告分配至相关用户电视设备32处的各用户。如果需要,可以使用电视分配设备28中的广告数据库36来提供某些广告信息。
用户电视设备32可以是任何向用户提供电视广播的包含用于实施交互电视节目导视的足够处理能力的合适设备。路径34可以是电缆线路、光纤线路、卫星线路、广播线路或其他合适线路或这些线路的组合。任何合适通信方案可用于通过路径34传送数据,路径34包括带内传送、垂直消隐期间传送、带外传送、数字传送、模拟传送、电缆传送、卫星传送、大气传送、多频道多点分配服务(MMDS)传送等。
用于在路径34上分配数据的数据分配技术取决于被分配信息的类型。例如,可以使用带外调制器在带外频道上分配文本和图形。虽然可以在路径56上使用一条或多条数字频道更有效地分配大量的视频信息,但也可以以此方式传送视频信息。这类数字频道也可用于分配文本和图形。
每个用户具有一个接收机,这通常是一个机顶盒,例如机顶盒34,它可以是其他合适电视设备或者个人计算机电视设备(PC/TV),其中电视设备例如是集成了类似于机顶盒电路的电路的先进电视接收机。例如节目导视数据的数据可以周期地分配至机顶盒34。电视分配设备28也可周期地轮询机顶盒34以便采集某些信息(例如记费节目记帐信息或关于已经使用本地生成的授权技术购买和观看的节目的信息)。
主设备22最好包含能执行信息分配任务的处理器。每个机顶盒34最好包含一个用于执行与实施交互电视节目导视相关的任务的处理器。电视分配设备28可以包含一个用于执行与数据分配相关的任务的处理器。
每个机顶盒34通常连至一个可选的录像机36以便将所选电视节目录象。每个录像机36连至一个电视机38。为将节目录象,在机顶盒34上实施的交互电视节目导视将机顶盒34调谐至特定频道,并且使用例如红外发射器40将控制信号发送至录像机36,红外发送器40控制录像机36在合适时间开始和停止录象。
在使用节目导视期间,可以在电视机38上显示电视节目清单、广告和其他信息。每个机顶盒34、录像机36和电视机38可由一个或多个远程控制器42或任何其他合适用户输入接口例如无线键盘、鼠标、轨迹球、键的专门组合等来控制。典型的远程控制器42具有用于在节目导视屏幕上定位一个增亮区的光标键或者用于在屏幕上选择增亮项目的选择按钮。其他典型远程控制按钮包括录象按钮、上选频道和下选频道按钮、音量控制按钮、数字键等按钮。
通信路径34最好具有足够带宽以使电视分配设备28能够向用户电视设备32分配电视节目编排、节目清单信息、广告和其他信息。可以通过通信路径34向用户电视设备32提供多个电视和视频节目频道(模拟的,数字的或模拟、数字两者都有)。如果需要,可以由与电视分配设备28分开的一个或多个分配设备使用至少部分地与通信路径34分开的通信路径来分配一定数据,例如节目清单数据。
某些功能例如记费节目的购买、产品或服务的购买和数据采集功能可能要求用户电视设备32通过通信路径34发送数据至电视分配设备28。如果需要,可以通过电话线或其他单独的通信路径来发送这类数据。如果使用与电视分配设备28分开的设备来提供这些功能,则可以直接使用分开的设备来进行某些涉及用户电视设备32的通信。
交互电视节目导视的用户可以交互地订购附加信息、产品或服务。例如,用户可以通过选择在节目导视上显示的广告而订购。这些订购可由实现设备44和46来实现。如果需要,可以直接通过线路48将订购命令发送至实现设备例如实现设备44,线路48可以是电话线、因特网或其他合适通信线路。也可通过线路34发送订购命令至电视分配设备28,其中可以使用电视分配设备的记费系统。在电视分配设备28处理用户订购命令之后,电视分配设备可以通过线路50发送订购命令至实现设备46。
图2的上半屏幕中显示一个包含广告54的阐述性节目导视屏幕52。屏幕52包含节目清单区56,它包括不同电视节目的若干节目清单58。节目清单区56内的节目清单58可以用一系列合适格式中的任何一种格式来显示,例如按照时间或按照频道点播的清单,按照题材组合的清单等。用户可以使用远程控制光标键和按下OK或选择按钮而在广告54上放置增亮区60,从而选择广告54。
广告54可以是例如将要播放的电视节目的预告。如图2的下半屏幕中所示,选择广告后可使节目导视显示一个包含该节目更详细广告64的屏幕62。节目导视中的广告64和其他广告可以包含视频节目66、文本68和图形70。屏幕62可以包含选项72,它允许用户点播作广告的节目(如果该节目是每次观看付费节目),为该节目设置一个备忘录,或删除该广告。
这些广告也可用于宣传产品或服务。如图3中所示,节目导视屏幕74包含一个包含若干节目清单78的节目清单区76。屏幕74也包含一个产品或服务的广告80。用户可以通过使用远程控制光标键和按下选择或OK按钮而在广告80上放置增亮区82来选择广告80。
选择广告80后可使节目导视显示如图3的下半屏幕所示的节目导视屏幕84。屏幕84通常包含关于所宣传产品或服务的更详细广告信息86。屏幕84还包含一个用于订购产品或服务的订购选项88(使用例如实现设备44或46)和一个用于删除该屏幕84的删除选项90。
图2的节目导视屏幕52和62和节目导视屏幕74和84只是阐述性的。如果需要,可以在节目导视中提供任何其他合适交互电视节目导视屏幕。这类节目导视屏幕可以包括或不包括广告和节目清单。
为测量某些广告的有效性,系统20可以监视这些广告是如何分配至用户电视设备32的。系统20还监视节目导视中显示广告的位置以及可能监视这些广告如何经常地被显示。系统20可能还监视不同节目导视屏幕的用途(即使没有广告)。如果需要,也可监视用户的观看操作。节目导视还可能采集关于用户运行非节目导视应用的信息。如果需要,也可监视关于用户操作或关于节目导视使用的任何其他合适类型的信息。所采集的关于用户操作的数据可以在任何合适的数据处理设备上进行分析,例如位于图1主设备22处,图1电视分配设备28处,或者一个或多个任何其他合适设备处的数据处理器。
如图4中所示,电视分配设备28、主设备22或它们两者可以配备有广告发送监视器92和93以便当广告从主设备22发送至电视分配设备28时以及当广告从电视分配设备28发送至用户电视设备32时监视每个广告。此布置在例如主设备22或电视分配设备28完成与所采集数据的分析有关的任务的情况下时有利的。
也可使用每个用户的用户电视设备32中的广告接收监视器94来监视广告分配。广告接收监视器94跟踪用户电视设备32接收哪些广告。
监视广告用途的另一个方法是使用广告用途监视器96。广告用途监视器96采集关于节目导视显示哪些广告的信息。广告用途监视器被显示为节目导视应用98的一部分。其他可提供为节目导视应用98一部分的合适用途监视器包括屏幕用途监视器100(用于采集关于用户访问哪个屏幕的信息),观看操作监视器102(用于采集关于用户观看哪个节目的信息)以及非节目导视应用用途监视器104(用于采集关于用户在节目导视之外还使用哪些应用的信息)。
如果需要,可以在用户电视设备32上实施与节目导视应用98或完全分开或部分分开的一个或多个监视器96、100、102和104。如果需要也可以将广告接收监视器全部地或部分地包括入节目导视应用98。图4的布置只是阐述性的。如果需要也可以使用任何其他合适的监视器布置。例如,通常不需要布置这三个广告监视器(即监视器92、94和96),而一个或两个这类监视器即可能已足够。
在监视广告用途时,系统20可以采集若干不同数据项目。图5中显示在采集广告用途数据中系统20可能使用的阐述性广告用途数据结构。数据结构106最好包含一个独一的广告标识符108,用于标识数据结构106中数据与其相关的广告。
如果使用例如图4中所示广告发送监视器92和93那样的发送监视器,则数据结构106可能包含以下信息110:即广告是否正确地从主设备22(图1和4)发送至电视分配设备28(图1和4)以及广告是否正确地从电视分配设备28(图1和4)发送至用户电视设备32(图1和4)。
如果使用图4中的广告接收监视器94那样的接收监视器,则数据结构106可能包含以下信息112:从电视分配设备28(图1和2)发送至用户电视设备32(图1和2)的广告是否正确地被用户电视设备32所接收。
如果使用图4中广告用途监视器96那样的广告用途监视器,则数据结构106可能包含不同的关于何时以及在节目导视中何处显示广告的数据。例如,数据结构106可能包含关于广告显示次数的信息114。数据结构106可能包含关于广告显示于哪个节目导视屏幕上的信息116。数据结构106可能包含关于每当用户选择广告时,哪个节目导视屏幕在工作的信息118。数据结构106可能配备的另一类信息可以是关于用户选择广告后直接引起的用户操作的信息120。信息120还可能包括关于节目导视自动地采取的操作的信息。包括于信息120中的操作可以包括观看节目、将节目录象、购买节目等。如果需要,可以监视节目导视中的广告或采取操作的日期和时间,并且将合适的信息122存储于数据结构106内。
如果系统20包含图4中屏幕用途监视器100那样的屏幕用途监视器,则系统可能包含例如图6中屏幕用途数据结构124那样的数据结构。数据结构124可能包括用于独一地标识用户所观看的交互电视节目导视屏幕的信息126。数据结构124还可能包含关于节目导视屏幕显示频度的信息128。可以在屏幕显示期间在数据结构124中提供信息130。如果需要,可以在数据结构124中提供关于用户如何到达该屏幕的信息132(例如选择哪些菜单选项以使用户通过节目导视漫游而到达屏幕)。数据结构124还可能包括关于用户在屏幕上采取哪些操作的信息134。
如果系统20包含图4中观看操作监视器102那样的观看操作监视器,则系统可能保持例如图7中观看操作数据结构36那样的数据结构以便跟踪每个观众观看的节目。数据结构136最好包含一个用于独一地标识用户所观看节目的节目标识符138。数据结构136还可能包含关于当显示节目时用户是否与节目导视交互操作的信息140。如果用户不与节目导视交互操作,则有可能用户已离开房间并且不再观看节目。节目导视可以利用最后一次用户交互操作以来度过的时间来估算不同节目的收费率。数据结构136中可能包括的另一类信息涉及以下信息:用户是否将正在显示的节目的音频或视频内容关闭了。这也标示用户并不积极地观看节目。关于关闭音频或视频内容的信息可以包括用户是否调用音频无声功能的信息142或者在显示节目时是否有任何屏幕覆盖于现有屏幕之上的信息144。
如果系统20包含图4中非节目导视监视器104那样的非节目导视监视器,则系统可能保持例如图8中非节目导视应用数据结构146那样的数据结构以便跟踪使用了哪些非节目导视应用。这些非节目导视应用的例子包括基于机顶盒的视频游戏,家庭购物应用,网络浏览器应用,家庭银行应用等。数据结构146最好包含用于独一地标识正在使用哪个非节目导视应用的非节目导视应用标识符148。数据结构146还可包括关于用户如何调用应用的信息150(例如用户是否从节目导视中调用非节目导视应用,用户从哪个节目导视屏幕中调用应用等)。还可在数据结构146中包括关于非节目导视应用的使用次数的信息152。
可以在系统20中不同位置上采集数据结构,例如数据结构106、数据结构124、数据结构136和数据结构146,并且可能在系统20内的不同位置上分配和保持它们。例如,可以在用户电视设备32(图和2)中全部地或部分地采集这类数据结构并且发送它们至电视分配设备28或其他合适数据处理设备以供分析之用。数据处理的其他合适位置是主设备22或单独的数据处理设备。在将采集的数据处理之后,可在系统20内任何合适位置使用这些结果,例如在主设备22处,在电视分配设备28处或在用户电视设备32处。
图9显示在对系统20的不同操作进行监视中所涉及的步骤。步骤154涉及信息采集。步骤156涉及数据分析。步骤158涉及数据分析结果的使用。虽然图9中所示各步骤是连续地执行的,但如果需要,步骤154、156和158以及它们的子步骤可以按照任何合适顺序或并行地(全部或部分)执行。此外,这些步骤只是阐述性的,如果需要,系统20可以执行任何其他信息采集、数据分析和数据分析的使用等步骤。
在步骤160,采集关于广告用途的信息(例如使用图4中广告监视器92、94和96中的一个或多个广告监视器)。在步骤162,采集关于用户使用不同节目导视屏幕的信息。在步骤164,采集关于用户观看操作的信息(例如用户观看哪些节目以及使用哪些音频和视频关闭功能)。在步骤166,采集关于用户运行的非节目导视应用的信息。
在步骤168,所采集信息用于确定不同广告和不同节目导视屏幕的相对值。例如,如果确定用户非常频繁地观看一个特定节目导视屏幕以及经常选择出现在该特定屏幕上的广告,则可以下结论为:该特定节目导视屏幕是一个有价值的用于在节目导视中放置广告的位置。如果确定频繁地选择一定广告而不论它在节目导视中位置如何,则可以下结论为:这类广告是有效的。
在步骤170,已在步骤154中采集的信息用于生成实时收费率,例如关于一定电视节目如何受欢迎(或不受欢迎)的实时收费率或者用于标示哪个非节目导视应用最常使用(或最少使用)的实时收费率。
在步骤172,已在步骤168中确定的关于不同广告位置的相对值的信息可用于修改不同广告宣传。关于不同广告位置的相对值的信息还可用于生成广告率以供广告人员用于出售广告。如果需要,关于不同节目导视位置的值的信息可用于当广告放置于不同位置中时自动地向广告人员收取一定程度上与接收的值成正比的费用。关于导视中不同广告位置的值的信息也可用于重新设计导视以便使广告效果最好。关于具体广告效果的信息可用于设计其他相同类型的广告。
在步骤174,可将步骤170处生成的实时记费信息分配至用户电视设备32并显示(例如显示于每个用户的电视设备38上)。实时记费信息可能包括关于正在观看哪些节目的信息或关于正在玩哪些视频游戏或正在使用其他应用的信息。
可在用户电视设备32上向用户提供实时记费信息以便实时地显示于电视设备38上。图10a中显示一个阐述性实时记费节目导视屏幕176。用户可以按下合适的远程控制按钮或选择合适的菜单选项而指令节目导视来显示屏幕176。节目导视还可能自动地向用户提供实时记费信息。屏幕176包含标题178、实时记费信息180、选项按钮182和删除按钮183(用于将屏幕176删除)。在图10a的例子中,屏幕176被显示为与该国家中五个最流行节目相关的显示信息。通过选择选项按钮182,用户可以具有合适机会来指令节目导视显示其他类型的实时记费信息。
如果需要,节目导视可以提供一个可移动增亮区,例如增亮区185。用户可以使用增亮区来从实时记费屏幕176上列出的节目中选择感兴趣的节目。节目导视还可以向用户提供机会以便相对于所选节目采取不同操作。例如,节目导视可以允许用户为所选节目设置备忘录。如果所选节目是一个每次观看付费的节目,则节目导视还可以允许用户购买所选节目。如果需要,节目导视还可以向用户提供机会以便设置所选节目记录。图10b显示此过程中所涉及的步骤。在步骤187,节目导视向用户提供机会以便选择所需清单(例如一个节目)。在步骤189,在用户选择了清单之后,节目导视向用户提供机会以便在节目导视中进行操作,例如为节目设置备忘录,购买一个每次观看付费的节目或者将节目录象。
实时记费屏幕可以被呈现为全屏幕或部分地覆盖的屏幕(例如覆盖于用户正在观看的电视节目之上)。
图11中显示在处理实时记费信息中涉及的步骤。在步骤184,系统20采集实时记费信息(例如使用观看操作监视器102来监视观看操作)。采集记费信息时通常涉及数据处理器的使用,该处理器可以位于主设备22、电视分配设备28或其他合适数据处理设备处。在步骤186,可以使用例如图10a的实时记费屏幕176那样的屏幕或任何其他合适的显示格式在用户电视设备32上显示实时记费信息(通过节目导视或其他合适的应用或被动地在具体电视频节目频道上)。
当用户选择选项按钮182时,用户具有机会来选择用户希望观看的实时记费信息的类型。例如,在步骤188,用户具有机会来选择实时记费信息的地理区域。用户可以指令节目导视来显示一个国家、一个州、一个行政区、一个城市或村镇或者任何其他合适地理区域的实时记费信息。在步骤190,用户具有机会来选择节目题材或感兴趣的题材(例如运动、电影、喜剧等)。如果用户选择运动题材,则可以在图10a的屏幕176上显示与运动有关节目的实时记费率。如果用户选择电影和喜剧题材,则可以在图10a的实时记费屏幕176上显示最流行的五个喜剧电影。在步骤192,用户具有机会为实时记费率定义合适的时间帧。例如,用户可以选择具有为上一小时节目、为今晚节目、为本周节目、或为此时刻正在播放的节目等显示的实时记费率。这些时间帧只是为了阐述用,如果需要,可以使用任何其他合适时间帧或者这些时间帧的组合。在步骤194,用户具有机会来选择用户希望观看的记费类型。例如,用户可以选择具有为电视节目而显示的实时记费信息(例如国内今晚电视上观看的最流行的五个电影)。用户还可选择具有为机顶盒应用例如视频游戏显示的实时记费信息(例如此时刻在行政区内正在播送的五个最流行的视频游戏)。这些只是可以显示的记费信息类型的阐述性例子。如果需要,任何其他合适记费信息都可以显示。
在用户从步骤188、190、192和194所呈现的选项中进行选择后,再在步骤186处显示实时记费信息。虽然步骤188、190、192和194中提供的机会最好是由在用户电视设备32上实施的交互节目导视所提供的机会,但如果需要,可以使用在用户电视设备32或系统20上实施的任何其他合适的应用来提供这些步骤。此外,步骤188、190、192和194只是可能提供给用户的配置选项类型的阐述性例子。如果需要,可以提供实时记费信息特征的任何其他合适配置选项。
节目导视能够支持多个用户概况。例如,每个用户可以使用喜爱频道的不同组合来设置概况。节目导视可以通过确定哪些概况当今正在工作而确定哪些用户正在观看一定的节目。图12中显示具有多个用户概况的系统中在监视用户观看操作中涉及的步骤。在步骤196,节目导视允许用户设置多个用户概况。在步骤198,节目导视采集每个在工作的概况的信息。步骤198中使用的信息采集过程可以并行地运行。在步骤200,对于为所监视的概况所采集的信息进行处理。如果多个概况都工作过,则系统能够使用此信息来确定有关电视节目的可能观众数量。例如,如果对于一定节目有三个概况曾经工作过,则系统能够下结论为该节目至少有过三个观众。该系统还能够个别地为每个监视的概况处理采集的信息以便提供关于该节目观众情况的更详细内容。
如果要减少系统中采集数据的次数,则可以从一个用户子集中采集信息。如果希望提供可能最正确的用途数据,则还可以从系统20中基本上所有用户的电视设备32中采集信息。通过每个用户的用户电视设备32采集的数据可以周期地上载至中央数据处理设备。例如,可以通过一条电缆返回路径例如线路34或电话调制解调器线路,或者通过其他合适通信路径来完成数据上载。可以在轮询周期的基础上采集数据,在轮询周期内向每个用户的用户电视设备周期地轮询以便采集数据。也可以每隔一定间隔由用户电视设备32主动地发送数据。如果需要,可以每隔一定间隔从每个用户的用户电视设备32采集用于确认所采集数据的成功传送的信息。
通过在数据采集和数据分析过程的合适阶段中筛选不太重要的数据,可以减少系统所处理数据的数量。图13中显示数据筛选中涉及的步骤。在步骤202,在用户电视设备32处采集感兴趣的数据。在步骤204,从在步骤202中所采集的数据中筛选掉不太重要的数据。可在数据传送之前在用户电视设备32处完成步骤204。在步骤206,将数据发送至一个数据处理设备,例如电视分配设备28、主设备22或其他合适的设备中的一个。在步骤208,在数据处理设备处从所采集数据中筛选掉多余数据。
可使用例如图14的用户电视设备32中的筛选器210那样的筛选器在用户电视设备32处(如同步骤204)完成筛选操作。也可在如图14中所示的数据处理设备214处使用筛选器212完成筛选操作(如同步骤208)。如果需要,可以在任何其他合适位置或这些位置的组合处完成筛选操作。
如图15中所示,一个合适的数据采集筛选器216可能涉及一个基于待采集的特定广告或操作的筛选器218的使用。此布置允许系统只采集一个特定广告或一组广告的信息。它也允许系统只采集一个特定操作的信息(例如购买一个产品或点播一个每次观看付费的节目)。数据采集筛选器216可以附加地或选代地根据一个基于用户人口统计信息的筛选器220。此布置允许只采集一定人口统计属性的信息,例如具有一定收入水平的用户等。筛选器220据以操作的人口统计属性可以自动地由节目导视进行计算。在与本申请同时提交的美国专利申请系列号09/189,777中Knee等人描述了具有能力基于自动人口统计信息处理广告的节目导视,该申请系列号在此处全部引为参考。
以上所述只是用于阐述本发明原理,因此熟悉技术的人可以在不背离本发明的范围和实质的情况下作出不同修改。

Claims (118)

1.一种其中用户使用在用户电视设备中实施的交互电视节目导视来显示广告的系统,包括:
用于在具有交互电视节目导视的用户电视设备上显示广告的装置;及
用于采集交互电视节目导视中关于广告用途的信息的装置。
2.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于广告显示次数的信息的装置。
3.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于节目导视中显示广告的位置的信息的装置。
4.权利要求1中定义的系统还包括用于采集关于显示哪些广告的信息的装置。
5.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集用于标识显示哪些广告的广告标识符信息的装置。
6.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于每个广告的显示次数的信息的装置。
7.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于广告显示于哪些节目导视屏幕上的信息的装置。
8.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括当用户之一选择一个给定广告时用于采集关于哪个屏幕在工作的信息的装置。
9.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于用户之一选择一个给定广告后直接造成哪些用户操作的信息的装置。
10.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于广告显示次数的信息的装置。
11.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于节目导视自动地采取操作的次数的信息的装置。
12.权利要求1中定义的系统还包括用于采集关于由节目导视显示哪些屏幕的信息的装置。
13.权利要求1中定义的系统还包括用于采集用于独一地标识由节目导视显示哪些节目导视屏幕的屏幕标识符信息的装置。
14.权利要求1中定义的系统还包括用于采集关于由节目导视显示一定节目导视屏幕的频度的信息的装置。
15.权利要求1中定义的系统还包括用于采集关于由节目导视显示节目导视屏幕的持续时间的信息的装置。
16.权利要求1中定义的系统还包括用于采集关于用户如何到达节目导视中节目导视屏幕的信息的装置。
17.权利要求1中定义的系统还包括用于采集关于在用户电视设备上显示哪些电视节目的信息的装置。
18.权利要求1中定义的系统还包括用于采集关于在用户电视设备上显示给定节目期间用户是否与节目导视进行交互操作的信息的装置。
19.权利要求1中定义的系统还包括用于采集关于在用户电视设备上显示给定节目期间用户电视设备是否无声的信息的装置。
20.权利要求1中定义的系统还包括用于采集关于在用户电视设备显示给定节目期间在用户电视设备上是否存在屏幕覆盖的信息的装置。
21.权利要求1中定义的系统还包括用于采集关于在用户电视设备上使用哪些非节目导视应用的信息的装置。
22.权利要求1中定义的系统还包括用于采集关于在其上使用非节目导视应用的节目导视是在用户电视设备上的信息的装置。
23.权利要求1中定义的系统还包括用于采集关于用户如何调用用户电视设备上的非节目导视应用的信息的装置。
24.权利要求1中定义的系统还包括用于采集关于在用户电视设备上使用非节目导视应用的次数的信息的装置。
25.权利要求1中定义的系统,其中广告自电视分配设备传送至用户电视设备,该系统还包括用于监视广告何时自电视分配设备传送至用户电视设备的装置。
26.权利要求1中定义的系统,其中广告自电视分配设备传送至用户电视设备,该系统还包括用于监视自电视分配设备传送的广告何时在用户电视设备处接收的装置。
27.权利要求1中定义的系统,其中广告自主设备传送至电视分配设备,该系统还包括用于监视广告何时自主设备传送至电视分配设备的装置。
28.权利要求1中定义的系统,其中采集的关于节目导视中广告用途的信息自用户电视设备传送至数据处理设备,该系统还包括用于在自用户电视设备传送采集的信息之前从采集的信息中筛选掉不太重要信息的装置。
29.权利要求1中定义的系统,其中采集的关于节目导视中广告用途的信息自用户电视设备传送至数据处理设备,该系统还包括用于在数据处理设备处从采集的信息中筛选掉不太重要信息的装置。
30.权利要求1中定义的系统还包括用于从采集的关于广告用途的信息中筛选掉不太重要信息的装置,该筛选装置是根据具体广告操作的。
31.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集多个用户概况的信息的装置。
32.权利要求1中定义的系统还包括:
用于采集实时记费信息的装置;及
用于在用户电视设备上显示实时记费信息的装置。
33.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于由基本上系统的所有用户在交互电视节目导视中使用的广告用途的信息的装置。
34.权利要求1中定义的系统,其中用于采集关于广告用途的信息的装置还包括用于采集关于由系统的用户子集在交互电视节目导视中使用的广告用途的信息的装置。
35.一种用于监视其中用户使用在用户电视设备中实施的交互电视节目导视来显示广告的系统中的广告用途的方法,包括以下步骤:
在具有交互电视节目导视的用户电视设备上显示广告;及
采集交互电视节目导视中关于广告用途的信息。
36.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括用于采集关于广告显示次数的信息的步骤。
37.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于节目导视中显示广告的位置的信息的步骤。
38.权利要求35中定义的方法还包括采集关于显示哪些广告的信息的步骤。
39.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集用于标识显示哪些广告的广告标识符信息的步骤。
40.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于每个广告的显示次数的信息的步骤。
41.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于广告显示于哪些节目导视屏幕上的信息的步骤。
42.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括当用户之一选择一个给定广告时采集关于哪个屏幕在工作的信息的步骤。
43.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括用于采集关于用户之一选择一个给定广告后直接引起哪些用户操作的信息的步骤。
44.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于广告显示次数的信息的步骤。
45.权利要求35中定义的方法,其中用于采集关于广告用途的信息的步骤还包括采集关于节目导视自动地采取操作的次数的信息的步骤。
46.权利要求35中定义的方法还包括采集关于由节目导视显示哪些屏幕的信息的步骤。
47.权利要求35中定义的方法还包括采集用于独一地标识由节目导视显示哪些节目导视屏幕的屏幕标识符信息的步骤。
48.权利要求35中定义的方法还包括采集关于由节目导视显示一定节目导视屏幕的频度的信息的步骤。
49.权利要求35中定义的方法还包括采集关于由节目导视显示节目导视屏幕的持续时间的信息的步骤。
50.权利要求35中定义的方法还包括采集关于用户如何到达节目导视中节目导视屏幕的信息的步骤。
51.权利要求35中定义的方法还包括采集关于在用户电视设备上显示哪些电视节目的信息的步骤。
52.权利要求35中定义的方法还包括采集关于在用户电视设备上显示给定节目期间用户是否与节目导视进行交互操作的信息的步骤。
53.权利要求35中定义的方法还包括采集关于在用户电视设备上显示给定节目期间用户电视设备是否无声的信息的步骤。
54.权利要求35中定义的方法还包括采集关于在用户电视设备显示给定节目期间在用户电视设备上是否存在屏幕覆盖的信息的步骤。
55.权利要求35中定义的方法还包括采集关于在用户电视设备上使用哪些非节目导视应用的信息的步骤。
56.权利要求35中定义的方法还包括采集关于在其上使用非节目导视应用的节目导视是在用户电视设备上的信息的步骤。
57.权利要求35中定义的方法还包括采集关于用户如何调用用户电视设备上的非节目导视应用的信息的步骤。
58.权利要求35中定义的方法还包括采集关于在用户电视设备上使用非节目导视应用的次数的信息的步骤。
59.权利要求35中定义的方法,其中广告自电视分配设备传送至用户电视设备,该方法还包括监视广告何时自电视分配设备传送至用户电视设备的步骤。
60.权利要求35中定义的方法,其中广告自电视分配设备传送至用户电视设备,该方法还包括监视自电视分配设备传送的广告何时在用户电视设备处接收的步骤。
61.权利要求35中定义的方法,其中广告自主设备传送至电视分配设备,该方法还包括监视广告何时自主设备传送至电视分配设备的步骤。
62.权利要求35中定义的方法,其中采集的关于节目导视中广告用途的信息自用户电视设备传送至数据处理设备,该方法还包括在自用户电视设备传送采集的信息之前从采集的信息中筛选掉不太重要信息的步骤。
63.权利要求35中定义的方法,其中采集的关于节目导视中广告用途的信息自用户电视设备传送至数据处理设备,该方法还包括用于在数据处理设备处从采集的信息中筛选掉不太重要信息的步骤。
64.权利要求35中定义的方法还包括使用根据具体广告的筛选器从采集的关于广告用途的信息中筛选掉不太重要信息的步骤。
65.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集多个用户概况的信息的步骤。
66.权利要求35中定义的方法还包括以下步骤:
采集实时记费信息;及
在用户电视设备上显示实时记费信息。
67.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于由基本上系统的所有用户在交互电视节目导视中使用的广告用途的信息的步骤。
68.权利要求35中定义的方法,其中采集关于广告用途的信息的步骤还包括采集关于由系统的用户子集在交互电视节目导视中使用的广告用途的信息的步骤。
69.一种向用户提供实时记费率的系统,包括:
用于根据用户电视设备处的用户操作来采集实时记费信息的装置;及
用于实时地在用户电视设备上显示实时记费信息的装置。
70.权利要求69中定义的系统还包括用于提供机会以便为实时记费率定义时间帧的装置。
71.权利要求70中定义的系统,其中用于提供机会以便为实时记费率定义时间帧的装置包括用于提供机会以便为实时记费率定义此小时的时间帧的装置。
72.权利要求70中定义的系统,其中用于提供机会以便为实时记费率定义时间帧的装置包括用于提供机会以便为实时记费率定义今晚的时间帧的装置。
73.权利要求70中定义的系统,其中用于提供机会以便为实时记费率定义时间帧的装置包括用于提供机会以便为实时记费率定义今日的时间帧的装置。
74.权利要求70中定义的系统,其中用于提供机会以便为实时记费率定义时间帧的装置包括用于提供机会以便为实时记费率定义本周的时间帧的装置。
75.权利要求70中定义的系统,其中用于提供机会以便为实时记费率定义时间帧的装置包括用于提供机会以便为实时记费率定义此时刻的时间帧的装置。
76.权利要求69中定义的系统还包括用于提供机会以便为实时记费率选择地理区域的装置。
77.权利要求69中定义的系统还包括用于提供机会以便为实时记费率选择题材的装置。
78.权利要求69中定义的系统还包括用于提供机会以便选择实时记费率是否用于电视节目的装置。
79.权利要求69中定义的系统还包括用于提供机会以便选择实时记费率是否用于应用的装置。
80.权利要求69中定义的系统还包括用于提供机会以便选择实时记费率是否用于非节目导视应用的装置。
81.权利要求69中定义的系统还包括用于提供机会以便选择实时记费率是否用于视频游戏的装置。
82.权利要求69中定义的系统,其中用于显示实时记费信息的装置包括用于显示实时电视节目记费率的装置。
83.权利要求69中定义的系统,其中用于显示实时记费信息的装置包括用于显示实时视频游戏记费率的装置。
84.权利要求69中定义的系统,其中用于显示实时记费信息的装置包括用于显示今晚时间间隔的实时记费率的装置。
85.权利要求69中定义的系统,其中用于显示实时记费信息的装置包括用于显示此时刻的时间间隔的实时记费率的装置。
86.权利要求69中定义的系统还包括用于允许每个用户选择显示哪个类型实时记费率的装置。
87.权利要求69中定义的系统,其中用于采集实时记费信息的装置包括用于采集关于当观看一定节目时是否使用无声功能的信息的装置。
88.权利要求69中定义的系统,其中用于采集实时记费信息的装置包括用于采集关于当正在观看节目时是否关闭该节目的任何视频部分的信息的装置。
89.权利要求69中定义的系统,其中实时记费信息包括一个节目清单,该系统还包括用于选择节目中之一以便购买的装置。
90.权利要求69中定义的系统,其中实时记费信息包括一个节目清单,该系统还包括用于选择节目中之一以便为该节目设置备忘录的装置。
91.权利要求69中定义的系统,其中实时记费信息包括一个节目清单,该系统还包括用于选择节目中之一以便录象的装置。
92.一种向用户提供实时记费率的方法,包括以下步骤:
根据用户电视设备处的用户操作来采集实时记费信息;及
实时地在用户电视设备上显示实时记费信息。
93.权利要求92中定义的方法还包括提供机会以便为实时记费率定义时间帧的步骤。
94.权利要求93中定义的方法,其中提供机会以便为实时记费率定义时间帧的步骤包括提供机会以便为实时记费率定义此小时的时间帧的步骤。
95.权利要求93中定义的方法,其中提供机会以便为实时记费率定义时间帧的步骤包括提供机会以便为实时记费率定义今晚的时间帧的步骤。
96.权利要求93中定义的方法,其中提供机会以便为实时记费率定义时间帧的步骤包括提供机会以便为实时记费率定义今日的时间帧的步骤。
97.权利要求93中定义的方法,其中提供机会以便为实时记费率定义时间帧的步骤还包括提供机会以便为实时记费率定义本周的时间帧的步骤。
98.权利要求93中定义的方法,其中提供机会以便为实时记费率定义时间帧的步骤包括提供机会以便为实时记费率定义此时刻的时间帧的步骤。
99.权利要求92中定义的方法还包括提供机会以便为实时记费率选择地理区域的步骤。
100.权利要求92中定义的方法还包括提供机会以便为实时记费率选择题材的步骤。
101.权利要求92中定义的方法还包括提供机会以便选择实时记费率是否用于电视节目的步骤。
102.权利要求92中定义的方法还包括提供机会以便选择实时记费率是否用于应用的步骤。
103.权利要求92中定义的方法还包括提供机会以便选择实时记费率是否用于非节目导视应用的步骤。
104.权利要求92中定义的方法还包括提供机会以便选择实时记费率是否用于视频游戏的步骤。
105.权利要求92中定义的方法,其中显示实时记费信息的步骤包括显示实时电视节目记费率的步骤。
106.权利要求92中定义的方法,其中显示实时记费信息的步骤包括显示实时视频游戏记费率的步骤。
107.权利要求92中定义的方法,其中显示实时记费信息的步骤包括显示今晚时间间隔的实时记费率的步骤。
108.权利要求92中定义的方法,其中显示实时记费信息的步骤包括显示此时刻的时间间隔的实时记费率的步骤。
109.权利要求92中定义的方法还包括允许每个用户选择显示哪个类型实时记费率的步骤。
110.权利要求92中定义的方法,其中采集实时记费信息的步骤包括采集关于当观看一定节目时是否使用无声功能的信息的步骤。
111.权利要求92中定义的方法,其中采集实时记费信息的步骤包括采集关于当正在观看节目时是否关闭该节目的任何视频部分的信息的步骤。
112.权利要求92中定义的方法,其中实时记费信息包括一个节目清单,该方法还包括选择节目中之一以便购买的步骤。
113.权利要求92中定义的方法,其中实时记费信息包括一个节目清单,该方法还包括选择节目中之一以便为该节目设置备忘录的步骤。
114.权利要求92中定义的方法,其中实时记费信息包括一个节目清单,该方法还包括选择节目中之一以便录象的步骤。
115.一种其中在用户电视设备上实施交互电视节目导视的系统,包括:
用于在具有交互电视节目导视的用户电视设备上显示节目导视显示屏幕的装置;及
用于采集关于交互电视节目导视中显示哪些节目导视显示屏幕的信息的装置。
116.一种使用其中在用户电视设备上实施交互电视节目导视的系统的方法,包括以下步骤:
在具有交互电视节目导视的用户电视设备上显示节目导视显示屏幕;及
采集关于交互电视节目导视中显示哪些节目导视显示屏幕的信息。
117.一种其中在用户电视设备上实施交互电视节目导视的系统,包括:
用于向用户提供机会以便在用户电视设备上使用非节目导视应用的装置;及
用于采集关于在其中使用非节目导视应用的交互电视节目导视的信息的装置。
118.一种使用其中在用户电视设备上实施交互电视节目导视的系统的方法,包括以下步骤:
向用户提供机会以便在用户电视设备上使用非节目导视应用;及
采集关于在其中使用非节目导视应用的交互电视节目导视的信息。
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