DE102008025560A1 - Method for manufacturing personalized target group oriented book, involves collecting target group providing target group data for book in target group module - Google Patents

Abstract

The method involves collecting a target group providing target group data (5) for a book (2) in a target group module (15). The personalized data (4) is inserted in the target group module or a base module (11), and the target group module is inserted in the base module. The printed files for book sides and book envelope are produced in a printing unit (13), which joins and produces the book sides and the book envelope to be printed. An independent claim is included for a device for manufacturing a personalized target group oriented book.

Description

The The invention relates to a method and an apparatus for manufacturing a personalized, target group oriented book, where basic data of a Basic module collected as a constant of the book, the basic module is designed to combine with variable data, variable personalization data collected for personalization of the basic module and in a database be filed.

Known are conventional books that involve an act and acting persons as fictional characters sometimes very detailed to be discribed. These fictional characters of the characters have a corresponding recognition value. conventional Books are printed, bound and put on the market and are purchased by interested buyers. In contrast, are in a personalized book the people involved with provided real names, such personalized books dedicated to the person (s) acting in the book, be given. Here, the acting person is mostly the hero history. The buyers of such personalized books are accordingly for example in a children's book children and their parents.

For a personalized book, the personal data must be included in the book. For example, this describes the GB 2 388 446 A a method and apparatus for making such a publication using the Internet and digital processing. As an example, here is a children's book in which the text, the illustrations and the cover page of the book are composed of data based on the personal data of the customer. These personal data are entered via a customer interface on the Internet and stored together in a database with predetermined data. A merge device is used to electronically merge the book prior to printing in one step. The publication may include images of the persons acting by the customer and the text may include the name of the customer. The method also includes the step of sending the publication to the customer online. The customer data are entered via appropriate queries via the Internet, these customer data include the name and gender of the person acting, ie the customer, as well as its hair color and its ethnicity. According to the GB 2388446 A A children's book can be personalized with the customer's data. Theme, place of action and most of the drawings of the children's book are determined by the authors.

The present invention is based on the object of providing a method and a device for producing a personalized book that is target-group-oriented, that is to say not only tuned to a customer as an acting person, as described in US Pat GB 2388446 A This is the case, but also cost-effective to a whole target group as a buyer or purchaser of the book is variably customizable and for the members of the target group an adaptation to each individual of the group is possible.

The Task is performed by a method of producing a personalized Target group oriented book solved by a Target group characterizing target group data for the Book collected in a Audience module, the personalization data inserted into the target group module and / or the base module the audience module is inserted in the base module and in a printing unit printable files for book pages and book cover generated, the book pages and the book cover printed, be brought together and assembled. For an apparatus for carrying out the method is the Task solved by a layout unit for recording at least one basic basic data of the book comprehensive basic module and at least one database for holding variable personalization data for personalization of the basic module and at least one target group module intended for variable target group data and with each other are connected to that data from the database in the layout unit are insertable. Further developments of the invention are in the dependent claims defined.

This proposes a method for producing a personalized target group-oriented book and a device for carrying out this method, by means of which it is possible to create not only books adapted to a single person, but also a group of persons as a community or target group on their specificity, whereby an adaptation to each individual of the group is also provided. It is thus different from the GB 2 388 446 A an adaptation in two ways possible, to a group with its peculiarities and at the same time to the individual individuals of the group. The entire book is structured in a modular way so that the data of a specific target group and of each individual of this target group is captured and automatically integrated into a corresponding place in the book. Thus, not only within the framework of the book are placeholders created, which are replaced by the respective names of individual individuals and possibly their hair color and ethnicity, as in the GB 2 388 446 A is disclosed. Much more a basic module is provided in the target group modules are inserted with the appropriate information about the target group and personalization data, the personalization data in the target group module, at the same time or alternatively, however, only in the basic module, ie both in the target group module and the base module can be inserted , Thus, not just a natural person acting as a hero of history can be integrated into this book, as in the case of the book GB 2 388 446 A but a whole group of people with a very common ground, which makes them the so-called target group. As an example, here can be mentioned a company on whose grounds the book should play. The company's employees then form the target group and each individual employee can individually act as a hero of the story, with each employee receiving their own personalized edition of the book in which he is the hero of the story. The possibility of designing the basic text of the book as a basic module so that target group data and personalization data of individual individuals of the target group can be inserted therein increases the complexity and variability of the overall structure of the personalized book. For example, a crime story that is written in a very general or neutral manner, for example, is replaced by the respectively different special target group data. B. a company, a sports club, a professional group, etc. each have a different character. For the individual as part of the respective target group, the story becomes even more readable, because it not only finds itself, but also in the familiar surroundings of the target group.

Advantageous is at least one location data module for the variable action location concerned. This location data module can also be found in the basic module is inserted. The one variable place of action relevant location data are collected in the location data module. By the provision of a location data module can be an individual adaptation the book on a place of action and thus without changing the basic story of the book another personalization and Target group orientation is done so that a person acts as an individual the target group finds it better in the book again.

When It also proves advantageous, product-specific data personal Products in a product data module that can be inserted into the basic module to collect. The product data module contains advantageous neutral data that enters the product without specifying product specific data Basic module to be inserted. This makes it possible a continuous book text even without individual product-specific Create data. Rather, a neutral text content then becomes inserted if no individual product specific Data is entered. Such individual product-specific For example, data may include certain car brands used by the person to be used, including the name of the dealership, the special vehicle type, its engine, its interior and Exterior equipment etc. be. By taking into account The individual product - specific data becomes the Unfeld of the Action of the book even more real personalized and thereby the identification value for the acting persons even further increased.

In the basic module advantageous marker points are provided identify the places where an audience module is inserted can be and / or personalization data and / or a location data module and / or a product data module. The at least one target group module contains, for example, the description of a particular one Target group such as the members of a golf club. The Target group module advantageously also contains at least a marker that identifies a location on the personalization data should be inserted, such as the names of Members of the golf club. In the location data module, the location data the place of action, so here the golf course on which the plot the book plays, inserted. Through this location data finds the acting person as hero of the story in this whole easy again. The same applies to the ones already mentioned Product specific data of the product module, also after their collection at the intended marking points in the basic module will be inserted automatically.

The Audience module can be in the same database as the personalization data or stored in a separate database. The basic structure of the target group module is constant, only the ones to be inserted Target group data is variable. The same applies to the location data in the location data module, which have a constant basic structure or can be completely variable. It can thus entire chapters of a book are exchanged, these being Chapter a respective target group module and / or location data module and / or If necessary, product data module included.

Advantageously, at least one input unit is provided for manually and / or automatically entering the personalization data and / or target group data and / or location data. Via an input unit corresponding data can be entered into the database. In this way, a special target group module and / or location data module can be created, which is subsequently forwarded to the layout unit and inserted into the basic module at the correspondingly marked locations can / can. The forwarding and insertion of the acquired data takes place automatically in the device for producing the book.

The Location data module contains, for example, the description a golf course, this description being general can. Is this place data module inserted into the basic module of the book at the predetermined marking points, is characterized a happening on a golf course, such as a crime story, created. Will be another place data module selected, for example, that of a fitness center, a Bowling alley, a sports field, etc., arise accordingly directed actions and books. The location data module itself can with individual location data to the concrete environment of the plot, for example, be adapted to a specific golf course. Therefor are advantageous according to the input unit individual location data entered into one or the database of the device, these data being automatic due to the respective marked locations be inserted. In principle, it is also possible that the basic module already on a specific location or a specific Environment is aligned, so here only according to individualizing Data of a specific location, such as a specific golf course, be inserted. Accordingly, these location data then fed directly to the layout unit for insertion into the basic module at the corresponding marking points. In the former Traps would this location data first in the location data module inserted, this supplemented location data module then forwarded to the layout unit and into the basic module to the each marked points inserted.

Also the personalization data will be beneficial over the Input unit entered into or a database of the device. The personalization data can not be limited to one actor, but optionally also on several acting Persons who should appear in the book. These are each equipped with names and characteristics that over the Input unit are entered into the database. The personalization data can, as already mentioned, directly The layout unit will be fed to the base module to be inserted at the respectively marked positions. Furthermore, they can be supplied to the target group module be inserted there at the respectively marked positions to become. The process of insertion is advantageous automatically.

To Completion of the target group module and / or the location data module and / or product data module, an evaluation unit can complete the completion of the Detect modules and approve the transfer to the layout unit. Furthermore, it is possible with respect to a product data module a passing on to the layout unit even without completion of the module, whereby upon detection of an incomplete Product data module neutral product data instead of individual product-specific data is released to the layout unit can. In the layout unit, the audience module, the location data module, the personalization data, and the product data module into the basic module at the respectively marked positions automatically inserted.

A or the selection unit may be the respective personalization data also check on the gender of the person and advantageously a respective adapted gender-related text module choose. For example, when determining the personalization data a male person the scene of a morning shave whereas the personalization data is selected a female person, for example, the scene of a morning Make-up and jewelery is selected. The respective Gender-related text module can be found in or a database of Device is stored and automatically by the selection unit Enter the personalization data to be selected. The corresponding text module will then also be sent to the layout unit for insertion into the basic module at a correspondingly marked Job forwarded.

Advantageously, the personalization data include names of origin and current names as well as data on the marital status of the persons involved. For example, in a book describing the story of a couple before and after a marriage, the problem arises that the surnames of the partners can change after marriage. To allow for correct rendering here, the personalization data includes both the source names and the current names and dates of the marital status of the persons acting, and these are automatically inserted in the appropriate places in the text of the book. In contrast to the prior art of GB 2 388 446 A in which only the first names of the acting children are clearly taken into account, in the present invention very complex personal data can be taken into account in the creation of the book in its action and the environment of the action. The integration of these data is carried out automatically according to the modules of the device or in the layout unit, so that in the individualization of the book here no manual intervention is required and with the inventive method or in the device or the layout unit also very complex individual data can be easily considered, in particular by the modular integration of this Da and the resulting individual adaptation of the modules.

The Database of the device comprises in particular for the Audience module and the basic module based on sex and the number of people occurring variants in the formation of Names, adjective forms, pronouns, product names, etc. After input The personalization data selects or a selection unit then automatically the appropriate matching adjective forms, pronouns etc. based on the personalization data. Dependent on of the persons acting in the book can be one or the evaluation unit make an automatic adaptation of pronouns in the basic module. Here it is possible in particular, same-sex To consider partnerships as actors in a book, after polling the personalization data, the system or the Device automatically adjusts the pronouns.

The at least one marking point in the basic module can not only for inserting a target group module and / or location data module and be provided by personalization data, but also for labeling the places for an adjective to be inserted, pronoun, a product name to be inserted, to be inserted First and / or last name of persons acting, one to be inserted Text passage, a text line to be inserted and / or a text to be inserted or interchangeable chapter of the book. The respective marking points can therefore be inserted for the different ones Data can be designed differently.

Based on the personalization data, the or an evaluation unit can check and adjust the genitive forms, upper and lower case and the Umlauteverwendung. Advantageously, a checking and / or adaptation unit is provided, which carries out a corresponding check and adaptation with regard to the grammar, the formatting and the spelling of the basic module supplemented by the modules and other data or of the resulting text of the book. German spelling and grammar is also much more complicated than English for example because of the use of umlauts, capitalization and the use of an apostrophe in the genitive form of proper names. Accordingly, it is found in the GB 2 388 446 A no indication of such a checking and / or adaptation module, especially since according to this prior art, a children's book is created, which will contain less complicated written passages anyway rather than simple (picture) stories with short passages.

in principle Is it possible for a grammatical review already in the basic text of the basic module and the term choice the basic text in the basic module is done so that hardly a change after inserting the data and modules in the basic module more will be needed.

What However, it proves to be beneficial and useful in any case, is the provision of at least one verification and adjustment unit for checking and adjusting of page breaks, but also of genitive forms of Names, pronouns and adjectives adjusted if necessary become. Thus, following the selection by the selection unit a review and / or adjustment of the finished Text instead. In addition to the machine check through the verification unit or, where appropriate Also, instead of this can be a review done by a lecturer.

In The layout unit advantageously becomes a formatting check and / or hyphenation checking and / or page break checking and customization etc. performed to get an optimal layout of the book. Due to the consideration original and current names, including long last names and double names, of individual product-specific data, of individual location data etc. is a variance from one individual book to another from quite up to four pages possible. Because of this variance Automatically through the device at each individual book another page run with different page breaks and achieved different hyphenation. Can be advantageous Furthermore, the page breaks checked to the effect and adapted that chapter of the book with automatic Exchange of data to be formatted contiguously. The chapters of a book can thus cross-page printed, with the advantage of the formatting check a chapter context and a separation of the chapters from each other is achieved and thus an optically and structurally optimal result. An automatic adjustment is made by the layout unit accordingly specified rules. For example, this can also be a formatting in the block set be provided. Despite an automatic Exchanging a large amount of data from a book The next one will be visually extremely achieved an appealing result.

The checked and optimally formatted text is sent from the layout unit to a Print unit passed on the printable files, especially pdf files generated.

Around not only the text of the book, but also the book cover suitable to create each individual book directly with, will be for the printing of the book cover advantageous personalization data inserted in a basic envelope module. The one on the book cover text to be printed is thus in the layout unit for personalization supplemented by the personalization data and can also be supplemented by the target group and location data module. As it turns out to be very advantageous if this is the case Origin name, current name and marital status of the trading Personal data of the layout unit for the Creation of individualized book cover available be put. Furthermore, the device checks advantageously independently the line break also on the Book cover the title and in particular the mention of the acting Persons and adapts to it, which is especially true for long compound name or surname proves beneficial, otherwise too many lines needed and / or visually little appealing book cover pages are generated.

Advantageous So the textual content of the book and the book cover are all in one Process created, the pressure unit driven accordingly is parallel to the text pages of the book and the book cover personalized to print. As already mentioned, will be after printing the book pages and the book cover these to finished Made up of the book and brought together by well-known Assembly process interconnected. This is in particular created a so-called paperback version of a book. Likewise are also bound versions of the book with a so-called hardcover envelope possible.

Instead of the parallel creation of book text pages and book cover can These are also created separately from each other, and then advantageous Book pages and book cover are provided with an identifier to merged again after printing to the finished assembly to be able to.

The Personalization data of individual members of a particular Audience can be collected and transferred to the database via the input unit can be entered. After the complete Enter personalization data for each individual the target audience can directly add any personal copy of the Book created for each individual of the target audience and printed, the device for making the book automatically one after the other for each individual the personalization data in at least the basic module, but in particular also the target group module enters and completes all modules, in particular the basic module, adapts and checks. It can thus very fast also for larger target groups individual for each individual member of the target group Books are generated in serial order. Also for Different audiences may enter through the device the appropriate data easily inserting the personalization data and target group data into the target group module or basic module, which means a short-term change between books without problems for specific audiences and individual individuals within the device for producing the book is possible.

to closer explanation of the invention will be hereinafter an embodiment of this closer of the drawings. This shows in:

1 a schematic diagram of a device according to the invention for producing a personalized target-oriented book, and

2 a flow chart of the inventive method for producing a personalized target group book.

In 1 is a device 1 to create a personalized, targeted book 2 shown. The device has an input unit 3 on. In this can personalization data 4 , Target group data 5 and place data 6 be entered. Further, input of product data is possible for customizable products referred to in the book, such as a particular vehicle of an actor. In principle, it is also possible to input further data about this, such as grammatical rules, specific interchangeable adjective forms, pronouns, product names etc. The input of such further data is indicated by the arrow with the reference numeral 7 in 1 characterized.

The device 1 also includes a database 8th , The personalization data, target group data, location data and other data, incl. Any product data, are entered in these. Database 8th may, for example, contain several modules into which the entered data is inserted. For example, it can be an audience module 15 and a location data module 16 included, as well as a product data module. The audience module 15 is customized by entering the appropriate target group data. By inputting the target group data, it is also possible to select a suitably suitable target group module from a plurality of stored in the database and then to supplement this with the target group data. For example, a target group module for Medizi ner, a target group module for pharmacists, a target group module for freight forwarders etc. in the database 8th stored. Depending on the input of the target group data represents a selection unit 9 the device 1 Determine which target group module should be selected and supplemented with the individual target group data. Likewise, several location data modules 16 are provided, which are then supplemented by the respective location data. For example, a location data module may relate to a gym, another a golf course, another the site of a forwarding agency, etc. The selection unit 9 then, after entering the location data also selects the appropriate location data module and adds this with the individual location data. Thus, individually, a place of action for the history of the book and also an acting group can be selected as the target group of the book from which the individual individuals originate, their personalization data 4 the device 1 be entered. The selection unit is advantageously designed such that it is based on the target group data entered into the input unit 5 and place data 6 automatically the appropriate target group module 15 and location data module 16 selects.

An evaluation unit 17 Verifies that the Audience module and Location module contain all required data. If all required data is included, the evaluation unit returns 17 the two modules are free for insertion into the basic module. For this purpose, the completed target group and location data modules as well as the personalization data in the device 1 to a layout unit 10 passed. In the layout unit is a basic module 11 which contains a basic text consistent in the books. The basic text as a skeleton of the text of the book is provided with markers to identify the positions in which the personalization data 4 , the audience module and the location data module are to be inserted.

The product data module can contain either customized data. If none have been entered, this will determine the evaluation unit and then general neutral data will be sent to the layout unit 10 passed, which are inserted instead of individual.

The evaluation unit 17 also checks the personalization data for the gender of the person and selects a customized gender-based text module. This may, for example, refer to the scene of a morning shave of a man or to the makeup and hairdressing of a woman.

Furthermore, the evaluation unit 17 select adapted grammar forms from adjectives, pronouns, names, etc. and pass them on to the basic module 11 in the layout unit 10 release or forward. Even with same-sex relationships, the correct name forms, pronouns and adjectives are selected, since a corresponding query is provided in the evaluation unit.

The device 1 further comprises a verification unit 12 that completed the basic module 11 checked with regard to grammar and formatting, especially with regard to page and line breaks. The verification unit 12 can either independently make a correction of possibly incorrect grammar and / or incorrect formatting. Alternatively, it is also possible that a warning signal, possibly a text message is output, so that an operator of the device can perform a manual check and correction. Furthermore, it is also possible that, instead of the provision of a machine checking unit, a check by a lecturer takes place before the supplemented basic module 11 to a printing unit 13 is passed on. The verification unit 12 can be part of the layout unit 10 be or downstream, be provided separately from this.

The completed and verified basic module is transferred from the layout unit to the printing unit 13 passed, the pressure unit 13 printable files for the book pages 20 and the book cover 21 created. In particular, the book cover becomes parallel to the book pages in the device 1 created (see also 2 ). This ensures that the book cover and book pages always match each other, ie are provided with appropriate individualization. If these are not created in parallel in the device, an identifier is advantageously attached to both, in order to merge them again after printing for the finished packaging of the book.

The printing unit 13 can print pdf files for the book pages 20 and the book cover 21 subsequently, printing the book pages and the book cover in a printing device 130 (please refer 2 ) he follows. In a packaging unit 14 the device 1 Below, the book pages and the book cover become the finished book 2 assembled, that from the device 1 is issued.

The process of inputting the various data to the database, completing the target group module (s) and / or the location data module or the location data modules, forwarding the data and audience / location data modules to the layout unit, forwarding the maintained and checked the basic module from the layout unit to the printing unit 13 , creating separate printable files for each book page 20 and the book cover 21 , the pressure of these in the printing device 130 and the packaging in the packaging unit 14 are as a flowchart in 2 shown. For the creation of the book cover 21 a separate envelope base module can be provided, into which the data required for printing the book cover are entered. Here, too, before passing on to the printing device, a check is made to adapt in particular the formatting, the grammar and name forms and the title of the book in order to achieve an attractive appearance.

When For reasons of cost very advantageous, it turns out that a standard layout program by a corresponding Program module extended and thereby combine with the described Database can be customized. It is thus advantageously possible an existing layout program in a cost-effective way and Way to modify that with this not just commercial "normal" books can be created, but also the invention personalized targeted books.

hereby is it possible to have a more varied offer for To provide customers without having different devices for the production of books must be purchased. It is rather possible, only an existing device to complement to the invention personalized targeted books on this device manufacture.

Next the embodiments described in the foregoing and shown in the figures of Devices and methods according to the invention to create a personalized, targeted book many more can be provided for which in each case at least one basic module and at least one variable in the Basic module insertable target group module and / or location data module and / or product data module and personalization data which can be inserted into the target group module and / or the basic module are.

1

contraption to create a personalized, targeted book

2

book

3

input unit

4

personalization data

5

Audience data

6

location data

7

Further dates

8th

Database

9

selector

10

Layout unit

11

basic module

12

Checking unit

13

printing unit

14

A confection unit

15

Audience module

16

Location data module

17

evaluation

20

book page

21

book cover

130

printing device

QUOTES INCLUDE IN THE DESCRIPTION

This list The documents listed by the applicant have been automated generated and is solely for better information recorded by the reader. The list is not part of the German Patent or utility model application. The DPMA takes over no liability for any errors or omissions.

Cited patent literature

• - GB 2388446 A [0003, 0003, 0004, 0006, 0006, 0006, 0016, 0019]

Claims (29)

Method for producing a personalized target group oriented book ( 2 ), basic data of a basic module ( 11 ) as a constant of the book ( 2 ), the basic module ( 11 ) is designed to combine with variable data, variable personalization data ( 4 ) for the personalization of the basic module ( 11 ) and stored in a database ( 8th ), characterized in that - a target group characterizing target group data ( 5 ) for the book ( 2 ) in a target group module ( 15 ), - the personalization data ( 4 ) into the target group module ( 15 ) and / or the basic module ( 11 ), - the target group module ( 15 ) into the basic module ( 11 ), and - in a printing unit ( 13 ) printable files for book pages ( 20 ) and book cover ( 21 ), the book pages ( 20 ) and the book cover ( 21 ), merged and assembled. Method according to Claim 1, characterized in that location data relating to a variable action location ( 6 ) in one into the basic module ( 11 ) insertable location data module ( 16 ) to be collected. Method according to claim 1 or 2, characterized in that product-specific data of person-related products in one into the basic module ( 1 ) insertable product data module are collected. A method according to claim 3, characterized in that the product data module contains neutral data, which without entering product-specific data in the basic module ( 1 ). Method according to one of the preceding claims, characterized in that in the basic module ( 11 ) Marking points are provided which identify positions at which a target group module ( 15 ) and / or personalization data ( 4 ) and / or a location data module ( 16 ) and / or a product data module is or are insertable. Method according to one of the preceding claims, characterized in that the target group module ( 15 ) has at least one marking location characterizing a location on the personalization data ( 4 ) are insertable. Method according to one of the preceding claims, characterized in that an evaluation unit ( 17 ) the completion of the target group module ( 15 ) and / or location data module ( 16 ) and / or product data module and when the completion is determined, the transfer to the layout unit ( 10 ) releases. Method according to one of the preceding claims, characterized in that one or the evaluation unit ( 17 ) the personalization data ( 4 ) is checked for the gender of the person and selects an adapted gendered textual module. Method according to one of the preceding claims, characterized in that the personalization data ( 4 ) Include names of origin and current names as well as data on the marital status of individuals. Method according to one of the preceding claims, characterized in that, depending on the persons involved in the book ( 2 ), in particular for same-sex connections of the persons involved, one or the evaluation unit carries out an automatic adaptation of pronouns in the basic module. Method according to one of the preceding claims, characterized in that based on the personalization data ( 4 ) or an evaluation unit ( 17 ) selects adapted grammar forms of adjectives and pronouns. Method according to one of the preceding claims, characterized in that based on the personalization data ( 4 ) or an evaluation unit ( 17 ) examines and adapts the genitive forms, upper and lower case and umlaut usage. Method according to one of the preceding claims, characterized in that by the modules ( 15 . 16 ) and data added basic module ( 11 ) by a review unit ( 12 ) is checked grammatically. Method according to one of the preceding claims, characterized in that formatting checking and / or hyphenation checking and / or page break checking and adaptation in the layout unit ( 10 ) is carried out. Method according to claim 14, characterized in that the page breaks are checked and adapted in such a way that chapters of the book ( 2 ) are formatted contiguously when the data is exchanged automatically. Method according to one of the preceding claims, characterized in that the printable files are pdf files are. Method according to one of the preceding claims, characterized in that for the printing of the book cover ( 21 ) Personalization data is inserted in a basic envelope module. A method according to claim 17, characterized in that a line break adaptation and verification of the printing of the book cover ( 21 ) is provided. Method according to one of the preceding claims, characterized in that the printing unit ( 13 ) is controlled so that in parallel processing the book pages ( 20 ) and the book cover ( 21 ) printed personalized and merged for packaging. Method according to claim 19, characterized in that the book cover ( 21 ) is a hardcover envelope. Contraption ( 1 ) for producing a personalized target group oriented book ( 2 ), characterized in that a layout unit ( 10 ) for recording at least one constant basic data of the book ( 2 ) basic module ( 11 ) and at least one database ( 8th ) for receiving variable personalization data ( 4 ) for the personalization of the basic module ( 11 ) and at least one target group module ( 15 ) for variable target group data ( 5 ) and connected to each other so that data from the database ( 8th ) into the layout unit ( 10 ) are insertable. Contraption ( 1 ) according to claim 21, characterized in that at least one location data module ( 16 ) for the variable place of action ( 6 ) is provided. Contraption ( 1 ) according to claim 21 or 22, characterized in that at least one input unit ( 3 ) for manually and / or automatically entering the personalization data ( 4 ) and / or target group data ( 5 ) and / or location data ( 6 ) is provided. Contraption ( 1 ) according to one of claims 21 to 23, characterized in that at least one selection unit ( 9 ) for selecting a target group module ( 15 ) in more than one database ( 8th ) stored audience module ( 15 ) and / or a location data module ( 16 ) in more than one database ( 8th ) stored location data module ( 16 ) is provided. Contraption ( 1 ) according to one of claims 21 to 24, characterized in that at least one evaluation unit ( 17 ) to verify the completion of the audience module ( 15 ) and / or the location data module ( 16 ) with personalization data ( 4 ) is provided. Contraption ( 1 ) according to one of claims 21 to 25, characterized in that the database ( 8th ) for the target group module ( 15 ) and the basic module ( 11 ) includes the grammatical variants occurring in the formation of names, adjective forms, pronouns and product names due to sex and the number of persons. Contraption ( 1 ) according to one of claims 21 to 26, characterized in that at least one checking and / or adjusting unit ( 12 ) for the grammatical, formatting and spelling checking and / or adaptation of the 15 . 16 ) and data added basic module ( 11 ) and / or the resulting text. Contraption ( 1 ) according to one of claims 21 to 27, characterized in that at least one checking and adjusting unit is provided for checking and adjusting page breaks. Contraption ( 1 ) according to one of claims 21 to 28, characterized in that at least one printing unit ( 13 ) for generating printable files, in particular pdf files, in connection with the layout unit ( 10 ) is provided.