EP0408348A3 - Method and apparatus for monitoring effectiveness of advertising - Google Patents

Method and apparatus for monitoring effectiveness of advertising Download PDF

Info

Publication number
EP0408348A3
EP0408348A3 EP19900307604 EP90307604A EP0408348A3 EP 0408348 A3 EP0408348 A3 EP 0408348A3 EP 19900307604 EP19900307604 EP 19900307604 EP 90307604 A EP90307604 A EP 90307604A EP 0408348 A3 EP0408348 A3 EP 0408348A3
Authority
EP
European Patent Office
Prior art keywords
advertising
monitoring effectiveness
effectiveness
monitoring
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP19900307604
Other versions
EP0408348A2 (en
EP0408348B1 (en
Inventor
Lee S. Weinblatt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0408348A2 publication Critical patent/EP0408348A2/en
Publication of EP0408348A3 publication Critical patent/EP0408348A3/en
Application granted granted Critical
Publication of EP0408348B1 publication Critical patent/EP0408348B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/39—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space-time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
EP19900307604 1989-07-11 1990-07-11 Method and apparatus for monitoring effectiveness of advertising Expired - Lifetime EP0408348B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US37836489A 1989-07-11 1989-07-11
US378364 1989-07-11

Publications (3)

Publication Number Publication Date
EP0408348A2 EP0408348A2 (en) 1991-01-16
EP0408348A3 true EP0408348A3 (en) 1991-07-24
EP0408348B1 EP0408348B1 (en) 1995-02-22

Family

ID=23492850

Family Applications (1)

Application Number Title Priority Date Filing Date
EP19900307604 Expired - Lifetime EP0408348B1 (en) 1989-07-11 1990-07-11 Method and apparatus for monitoring effectiveness of advertising

Country Status (2)

Country Link
EP (1) EP0408348B1 (en)
DE (1) DE69017107T2 (en)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CA2147835C (en) * 1992-11-16 2006-01-31 Victor A. Aijala Method and apparatus for encoding/decoding broadcast or recorded segments and monitoring audience exposure thereto
US5956693A (en) * 1996-07-19 1999-09-21 Geerlings; Huib Computer system for merchant communication to customers
US8799208B2 (en) 2000-03-07 2014-08-05 E-Rewards, Inc. Method and system for evaluating, reporting, and improving on-line promotion effectiveness
CA2431105C (en) * 2000-12-21 2016-08-02 United States Postal Service Information based indicia discount coupon
US20020107728A1 (en) * 2001-02-06 2002-08-08 Catalina Marketing International, Inc. Targeted communications based on promotional response
EP1513084A1 (en) * 2003-09-02 2005-03-09 Liechti Ag Method, arrangement and apparatuses for collecting time-stamped data concerning the user acceptance of installations
DK1776688T3 (en) 2004-03-19 2013-06-10 Arbitron Inc Collect data regarding the use of a publication
US8135606B2 (en) * 2004-04-15 2012-03-13 Arbitron, Inc. Gathering data concerning publication usage and exposure to products and/or presence in commercial establishment
US7740179B2 (en) 2005-12-15 2010-06-22 Mediamark Research, Inc. System and method for RFID-based printed media reading activity data acquisition and analysis
US7959086B2 (en) 2005-12-15 2011-06-14 Gfk Mediamark Research & Intelligence, Llc System and method for RFID-based printed media reading activity data acquisition and analysis
US8209223B2 (en) * 2007-11-30 2012-06-26 Google Inc. Video object tag creation and processing
US8688514B1 (en) 2011-06-24 2014-04-01 Google Inc. Ad selection using image data
US11087424B1 (en) 2011-06-24 2021-08-10 Google Llc Image recognition-based content item selection
US10972530B2 (en) 2016-12-30 2021-04-06 Google Llc Audio-based data structure generation
US11093692B2 (en) 2011-11-14 2021-08-17 Google Llc Extracting audiovisual features from digital components
US10586127B1 (en) 2011-11-14 2020-03-10 Google Llc Extracting audiovisual features from content elements on online documents
US11030239B2 (en) 2013-05-31 2021-06-08 Google Llc Audio based entity-action pair based selection
US9953085B1 (en) 2013-05-31 2018-04-24 Google Llc Feed upload for search entity based content selection

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0189691A1 (en) * 1984-12-13 1986-08-06 Societe Generale Des Cooperatives De Consommation Method for the registration of the purchases of individual clients, magnetic card and reader/encoder for caryying out this method
US4659314A (en) * 1986-02-07 1987-04-21 Weinblatt Lee S Survey technique for readership of publications
EP0231427A2 (en) * 1986-02-07 1987-08-12 Lee S. Weinblatt Television viewer meter
US4718106A (en) * 1986-05-12 1988-01-05 Weinblatt Lee S Survey of radio audience
EP0275328A1 (en) * 1986-08-01 1988-07-27 Video Research Ltd Apparatus for collecting tv channel data and market research data
EP0338658A2 (en) * 1988-04-19 1989-10-25 Control Data Corporation Distributed monitoring system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0189691A1 (en) * 1984-12-13 1986-08-06 Societe Generale Des Cooperatives De Consommation Method for the registration of the purchases of individual clients, magnetic card and reader/encoder for caryying out this method
US4659314A (en) * 1986-02-07 1987-04-21 Weinblatt Lee S Survey technique for readership of publications
EP0231427A2 (en) * 1986-02-07 1987-08-12 Lee S. Weinblatt Television viewer meter
US4718106A (en) * 1986-05-12 1988-01-05 Weinblatt Lee S Survey of radio audience
EP0275328A1 (en) * 1986-08-01 1988-07-27 Video Research Ltd Apparatus for collecting tv channel data and market research data
EP0338658A2 (en) * 1988-04-19 1989-10-25 Control Data Corporation Distributed monitoring system

Also Published As

Publication number Publication date
EP0408348A2 (en) 1991-01-16
DE69017107D1 (en) 1995-03-30
DE69017107T2 (en) 1995-10-12
EP0408348B1 (en) 1995-02-22

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