EP1933959A4 - Using information from user video game interactions to target advertisements, such as advertisements to be served in video games for example - Google Patents

Using information from user video game interactions to target advertisements, such as advertisements to be served in video games for example

Info

Publication number
EP1933959A4
EP1933959A4 EP06815881A EP06815881A EP1933959A4 EP 1933959 A4 EP1933959 A4 EP 1933959A4 EP 06815881 A EP06815881 A EP 06815881A EP 06815881 A EP06815881 A EP 06815881A EP 1933959 A4 EP1933959 A4 EP 1933959A4
Authority
EP
European Patent Office
Prior art keywords
advertisements
served
information
video game
game interactions
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06815881A
Other languages
German (de)
French (fr)
Other versions
EP1933959A2 (en
Inventor
Shumeet Baluja
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of EP1933959A2 publication Critical patent/EP1933959A2/en
Publication of EP1933959A4 publication Critical patent/EP1933959A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • A63F13/10
    • A63F13/12
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/45Controlling the progress of the video game
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70Game security or game management aspects
    • A63F13/79Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5506Details of game data or player data management using advertisements
EP06815881A 2005-09-29 2006-09-28 Using information from user video game interactions to target advertisements, such as advertisements to be served in video games for example Withdrawn EP1933959A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/239,662 US20070072676A1 (en) 2005-09-29 2005-09-29 Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example
PCT/US2006/038206 WO2007041371A2 (en) 2005-09-29 2006-09-28 Using information from user video game interactions to target advertisements

Publications (2)

Publication Number Publication Date
EP1933959A2 EP1933959A2 (en) 2008-06-25
EP1933959A4 true EP1933959A4 (en) 2011-04-13

Family

ID=37894795

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06815881A Withdrawn EP1933959A4 (en) 2005-09-29 2006-09-28 Using information from user video game interactions to target advertisements, such as advertisements to be served in video games for example

Country Status (7)

Country Link
US (1) US20070072676A1 (en)
EP (1) EP1933959A4 (en)
JP (1) JP2009509680A (en)
KR (1) KR20080054428A (en)
CN (1) CN101313323A (en)
CA (1) CA2624126A1 (en)
WO (1) WO2007041371A2 (en)

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