EP2256716A1 - Discount display system - Google Patents

Discount display system Download PDF

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Publication number
EP2256716A1
EP2256716A1 EP10005322A EP10005322A EP2256716A1 EP 2256716 A1 EP2256716 A1 EP 2256716A1 EP 10005322 A EP10005322 A EP 10005322A EP 10005322 A EP10005322 A EP 10005322A EP 2256716 A1 EP2256716 A1 EP 2256716A1
Authority
EP
European Patent Office
Prior art keywords
discount
display system
display
display device
traffic light
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP10005322A
Other languages
German (de)
French (fr)
Inventor
Petra Lentzen
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Polo Expressversand Gesellschaft fur Motorradbekleidung und Sportswear Mbh
Original Assignee
Polo Expressversand Gesellschaft fur Motorradbekleidung und Sportswear Mbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Polo Expressversand Gesellschaft fur Motorradbekleidung und Sportswear Mbh filed Critical Polo Expressversand Gesellschaft fur Motorradbekleidung und Sportswear Mbh
Publication of EP2256716A1 publication Critical patent/EP2256716A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/204—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels specially adapted to be attached to a shelf or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/35—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being liquid crystals

Definitions

  • Discount display systems are already known in various embodiments.
  • a disadvantage of known discount display systems is that they often no longer appeal to customers to an increased extent, inter alia because of their wide distribution.
  • the invention has set itself the task of creating a discount display system without this disadvantage. This object is solved by the discount display system shown in claim 1.
  • the discount display system of the present invention includes a display device that indicates granting a discount.
  • Known discount display systems are usually limited to displaying the announcement of the discount grant. The customer learns that he will be granted a certain discount when buying.
  • the discount display system according to the invention indicates the actual realization of this announcement. This enhances the positive effect of giving a discount.
  • granting a discount is displayed as being perceptible to multiple customers.
  • these customers are increasingly pointed out that discounts are granted.
  • they are addressed in a special way.
  • the display device displays one of several different signals representing a particular discount level.
  • the information about the amount of the discount is not to be taken directly from the signals, but rather the relationship between the signals and the amount of the discount results-particularly preferably-from a display panel.
  • the signals are colors and the display device preferably comprises colored light sources.
  • a plurality of display devices are provided at different locations. In this way it can be achieved that as many customers as possible receive the discount and the amount of the discount granted.
  • At least one display device is mounted in the immediate vicinity of the checkbox. It is further preferred if, in addition, a plurality of further display devices are evenly distributed at some distance from the cash register.
  • the display devices are preferably coupled together in such a way that all display devices always show the same signal.
  • an actuating device via which the corresponding signal of the display device can be actuated by the cashier.
  • the discount display system may also include a device for automatically actuating the signal of the display device, preferably initiated by scanning the barcode of the goods.
  • the display system comprises a physical replica of a traffic light, which is particularly preferably tricolor. It has been shown that in particular buyers, who are interested in motor vehicles, are particularly addressed. The arrangement of different colored light sources in the replica of a traffic light represents an appealing, quickly understandable display system.
  • lighting one of the three different colored light sources replicates the traffic light to allow one of three different discount levels.
  • the discount display system comprises a merchandising device which, particularly preferably, is adapted to the display device.
  • the article marking device comprises a pictorial representation of a traffic light, which is particularly preferably also three-colored. In this way, the customer recognizes at a glance whether the goods participate in the discount system. In addition, there is a catchy connection between the display device and the product marking device.
  • a color of the display of the traffic light of the article marking device is highlighted.
  • the discount display system comprises a display device 4, which is formed in the embodiment shown as a physical replica of a traffic light 4a and a goods marking device 5, which is executed in the embodiment shown as a label 5a, with a pictorial representation of a traffic light 6.
  • a display device 4 is arranged in the immediate vicinity of the checkout and several further display devices 4 are evenly distributed in the sales room. Once a discount is granted, the signal corresponding to the granted discount level is displayed by the display devices 4. All display devices 4 are coupled together by means of electromagnetic waves, so that they always show the same signal. In this way, the discount granted by many customers.
  • Each of the signals represents a particular discount level, which is set and displayed by a scoreboard, for example 20, 50 and 70%.
  • the signals are displayed by three differently colored light sources 1, 2, 3 in the display device 4.
  • the customer learns which goods participate in the discount system and with which level. Since the article marking device 5 comprises the pictorial representation of the display device 4, a catchy connection between the signals of the display device 4 and the discount grant is established.

Abstract

The rebate display system is provided with a display device (4) for displaying the granting of a rebate that is perceived by multiple customers. The display device during the checkout process indicates one of multiple different signals, which stand for a certain rebate level. Multiple display devices are provided at various locations.

Description

Die Erfindung betrifft ein Rabattanzeigesystem für den Verkauf von Waren. Rabattanzeigesysteme sind in verschieden Ausgestaltungen bereits bekannt. Nachteilig bei bekannten Rabattanzeigensystemen ist, dass sie den Kunden unter anderem aufgrund ihrer weiten Verbreitung oft nicht mehr in gesteigertem Maße ansprechen.The invention relates to a discount display system for the sale of goods. Discount display systems are already known in various embodiments. A disadvantage of known discount display systems is that they often no longer appeal to customers to an increased extent, inter alia because of their wide distribution.

Die Erfindung hat es sich zur Aufgabe gemacht, ein Rabattanzeigesystem ohne diesen Nachteil zu schaffen. Diese Aufgabe wird durch das in Anspruch 1 wiedergegebene Rabattanzeigesystem gelöst.The invention has set itself the task of creating a discount display system without this disadvantage. This object is solved by the discount display system shown in claim 1.

Das erfindungsgemäße Rabattanzeigesystem umfasst eine Anzeigevorrichtung, die das Gewähren eines Rabattes anzeigt. Bekannte Rabattanzeigesysteme beschränken sich meist darauf, die Ankündigung der Rabattgewährung anzuzeigen. Der Kunde erfährt also, dass ihm beim Kauf ein bestimmter Rabatt gewährt werden wird. Das erfindungsgemäße Rabattanzeigesystem zeigt die tatsächliche Realisierung dieser Ankündigung an. Hierdurch wird der mit der Gewährung eines Rabattes verbundene positive Effekt verstärkt.The discount display system of the present invention includes a display device that indicates granting a discount. Known discount display systems are usually limited to displaying the announcement of the discount grant. The customer learns that he will be granted a certain discount when buying. The discount display system according to the invention indicates the actual realization of this announcement. This enhances the positive effect of giving a discount.

In der bevorzugten Ausführungsform wird das Gewähren eines Rabattes so angezeigt, dass es für mehrere Kunden wahrnehmbar ist. Hierdurch werden diese Kunden verstärkt darauf hingewiesen, dass Rabatte gewährt werden. Indem sie Zeuge des positiven Ereignisses des Rabatterhaltens (bei einem anderen Kunden) werden, werden sie auf besondere Weise angesprochen.In the preferred embodiment, granting a discount is displayed as being perceptible to multiple customers. As a result, these customers are increasingly pointed out that discounts are granted. By witnessing the positive event of discounting (to another customer), they are addressed in a special way.

Vorzugsweise zeigt die Anzeigevorrichtung während des Kassiervorganges, wenn ein Rabatt gewährt wird, eines von mehreren verschiedenen Signalen an, das für eine bestimmte Rabattstufe steht.Preferably, during the checkout process, when a discount is granted, the display device displays one of several different signals representing a particular discount level.

Bevorzugt ist die Information über die Höhe des Rabattes den Signalen nicht unmittelbar zu entnehmen, sondern der Zusammenhang zwischen den Signalen und der Höhe des Rabattes ergibt sich -besonders bevorzugt- aus einer Anzeigetafel.Preferably, the information about the amount of the discount is not to be taken directly from the signals, but rather the relationship between the signals and the amount of the discount results-particularly preferably-from a display panel.

Vorzugsweise sind drei verschiedene Rabattstufen und drei verschiedene Signale vorgesehen.Preferably, three different discount levels and three different signals are provided.

In der bevorzugten Ausführungsform handelt es sich bei den Signalen um Farben und die Anzeigevorrichtung umfasst bevorzugt farbige Lichtquellen.In the preferred embodiment, the signals are colors and the display device preferably comprises colored light sources.

Vorzugsweise sind mehrere Anzeigevorrichtungen an verschiedenen Orten vorgesehen. Auf diese Weise kann erreicht werden, dass möglichst viele Kunden die Gewährung des Rabattes und die Höhe des gewährten Rabatts wahrnehmen.Preferably, a plurality of display devices are provided at different locations. In this way it can be achieved that as many customers as possible receive the discount and the amount of the discount granted.

Vorzugsweise ist zumindest eine Anzeigevorrichtung in unmittelbarer Kassennähe angebracht. Es ist weiter bevorzugt, wenn darüber hinaus mehrere weitere Anzeigevorrichtungen gleichmäßig verteilt in einiger Entfernung von der Kasse angebracht sind.Preferably, at least one display device is mounted in the immediate vicinity of the checkbox. It is further preferred if, in addition, a plurality of further display devices are evenly distributed at some distance from the cash register.

Die Anzeigevorrichtungen sind bevorzugt derart miteinander gekoppelt, dass alle Anzeigevorrichtungen stets das gleiche Signal zeigen.The display devices are preferably coupled together in such a way that all display devices always show the same signal.

Es ist denkbar die verschiedenen Anzeigevorrichtungen über elektrische Leitungen zu koppeln. Bevorzugt sind sie drahtlos durch die Übertragung von Elektromagnetischen- oder Schallwellen miteinander gekoppelt.It is conceivable to couple the various display devices via electrical lines. Preferably, they are wirelessly coupled together by the transmission of electromagnetic or sound waves.

Es kann eine Betätigungsvorrichtung vorgesehen sein, über die das entsprechende Signal der Anzeigevorrichtung durch den Kassierer betätigbar ist.There may be provided an actuating device, via which the corresponding signal of the display device can be actuated by the cashier.

Das Rabattanzeigesystem kann jedoch auch eine Vorrichtung zur automatischen Betätigung des Signals der Anzeigevorrichtung, bevorzugt initiiert durch das Einscannen des Barcodes der Ware, umfassen.However, the discount display system may also include a device for automatically actuating the signal of the display device, preferably initiated by scanning the barcode of the goods.

Vorzugsweise umfasst das Anzeigesystem eine gegenständliche Nachbildung einer Ampel, die besonders bevorzugt dreifarbig ist. Es hat sich gezeigt, dass hierdurch insbesondere Käuferschichten, die sich für Kraftfahrzeuge interessieren, besonders angesprochen werden. Die Anordnung von verschiedenfarbigen Lichtquellen in der Nachbildung einer Ampel stellt ein ansprechendes, schnell verständliches Anzeigesystems dar.Preferably, the display system comprises a physical replica of a traffic light, which is particularly preferably tricolor. It has been shown that in particular buyers, who are interested in motor vehicles, are particularly addressed. The arrangement of different colored light sources in the replica of a traffic light represents an appealing, quickly understandable display system.

Bevorzugt steht das Aufleuchten einer der drei verschiedenfarbigen Lichtquellen der Nachbildung der Ampel für das Gewähren von einer von drei verschiedenen Rabattstufen.Preferably, lighting one of the three different colored light sources replicates the traffic light to allow one of three different discount levels.

Vorzugsweise umfasst das Rabattanzeigesystem eine Warenkennzeichnungsvorrichtung, die -besonders bevorzugt- an die Anzeigevorrichtung angepasst ist.Preferably, the discount display system comprises a merchandising device which, particularly preferably, is adapted to the display device.

Vorzugsweise umfasst die Warenkennzeichnungsvorrichtung eine bildhafte Darstellung einer Ampel, die besonders bevorzugt ebenfalls dreifarbig ist. Auf diese Weise erkennt der Kunde mit einem Blick, ob die Ware an dem Rabattsystem teilnimmt. Zudem ergibt sich ein eingängiger Zusammenhang zwischen der Anzeigevorrichtung und der Warenkennzeichnungsvorrichtung.Preferably, the article marking device comprises a pictorial representation of a traffic light, which is particularly preferably also three-colored. In this way, the customer recognizes at a glance whether the goods participate in the discount system. In addition, there is a catchy connection between the display device and the product marking device.

In der bevorzugten Ausführungsform ist eine Farbe der Darstellung der Ampel der Warenkennzeichnungsvorrichtung hervorgehoben. Hierdurch erkennt der Kunde, mit welcher Stufe die gekennzeichnete Ware an dem Rabattsystem teilnimmt.In the preferred embodiment, a color of the display of the traffic light of the article marking device is highlighted. As a result, the customer recognizes with which level the marked product participates in the discount system.

Die Erfindung soll nun an Hand eines in den Zeichnungen gezeigten Ausführungsbeispiels näher erläutert werden. Es zeigen:

Fig. 1
eine perspektivische Darstellung einer Anzeigevorrichtung;
Fig. 2
eine Darstellung einer Warenkennzeichnungsvorrichtung.
The invention will now be explained in more detail with reference to an embodiment shown in the drawings. Show it:
Fig. 1
a perspective view of a display device;
Fig. 2
an illustration of a commodity labeling device.

Das Rabattanzeigesystem umfasst eine Anzeigevorrichtung 4, die im gezeigten Ausführungsbeispiel als gegenständliche Nachbildung einer Ampel 4a ausgebildet ist und eine Warenkennzeichnungsvorrichtung 5, die im gezeigten Ausführungsbeispiel als Etikett 5a, mit einer bildhaften Darstellung einer Ampel 6 ausgeführt ist.The discount display system comprises a display device 4, which is formed in the embodiment shown as a physical replica of a traffic light 4a and a goods marking device 5, which is executed in the embodiment shown as a label 5a, with a pictorial representation of a traffic light 6.

Eine Anzeigevorrichtung 4 ist in unmittelbarer Kassennähe angeordnet und mehrere weitere Anzeigevorrichtungen 4 sind gleichmäßig im Verkaufsraum verteilt. Sobald ein Rabatt gewährt wird, wird das der gewährten Rabattstufe entsprechende Signal von den Anzeigevorrichtungen 4 angezeigt. Alle Anzeigevorrichtungen 4 sind mittels elektromagnetischer Wellen miteinander gekoppelt, so dass sie stets das gleiche Signal zeigen. Auf diese Weise wird die Rabattgewährung von vielen Kunden bemerkt.A display device 4 is arranged in the immediate vicinity of the checkout and several further display devices 4 are evenly distributed in the sales room. Once a discount is granted, the signal corresponding to the granted discount level is displayed by the display devices 4. All display devices 4 are coupled together by means of electromagnetic waves, so that they always show the same signal. In this way, the discount granted by many customers.

Es sind drei verschiedene Rabattstufen und drei verschiedene Signale vorgesehen. Jedes der Signale steht für eine bestimmte Rabattstufe, die durch eine Anzeigetafel, beispielsweise auf 20, 50 und 70% festgelegt und angezeigt wird.There are three different discount levels and three different signals. Each of the signals represents a particular discount level, which is set and displayed by a scoreboard, for example 20, 50 and 70%.

Die Anzeige der Signale erfolgt durch drei verschiedenfarbige Lichtquellen 1, 2, 3 in der Anzeigevorrichtung 4.The signals are displayed by three differently colored light sources 1, 2, 3 in the display device 4.

Durch die Warenkennzeichnungsvorrichtung 5 erfährt der Kunde, welche Waren an dem Rabattsystem teilnehmen und mit welcher Stufe. Da die Warenkennzeichnungsvorrichtung 5 die bildhafte Darstellung der Anzeigevorrichtung 4 umfasst, wird ein eingängiger Zusammenhang zwischen den Signalen der Anzeigevorrichtung 4 und der Rabattgewährung hergestellt.By the goods marking device 5, the customer learns which goods participate in the discount system and with which level. Since the article marking device 5 comprises the pictorial representation of the display device 4, a catchy connection between the signals of the display device 4 and the discount grant is established.

Bezugszeichenliste:LIST OF REFERENCE NUMBERS

11
Farbige LichtquelleColored light source
22
Farbige LichtquelleColored light source
33
Farbige LichtquelleColored light source
44
Anzeigevorrichtungdisplay device
4a4a
gegenständliche Nachbildung einer Ampelrepresentational replica of a traffic light
55
WarenkennzeichnungsvorrichtungWere marking device
5a5a
Etikettlabel
66
bildhafte Darstellung einer Ampelpictorial representation of a traffic light

Claims (8)

Rabattanzeigesystem, dadurch gekennzeichnet, dass eine Anzeigevorrichtung (4) vorgesehen ist, die das Gewähren eines Rabattes anzeigt.Discount display system, characterized in that a display device (4) is provided, which indicates the granting of a discount. Rabattanzeigesystem nach Anspruch 1, dadurch gekennzeichnet, dass das Gewähren eines Rabattes durch die Anzeigevorrichtung (4) so angezeigt wird, dass es für mehrere Kunden wahrnehmbar ist.A discount display system according to claim 1, characterized in that the granting of a discount by the display device (4) is displayed so as to be perceptible to a plurality of customers. Rabattanzeigesystem nach Anspruch 1 oder 2, dadurch gekennzeichnet, dass die Anzeigevorrichtung (4) während des Kassiervorgangs eines von mehreren verschiedenen Signalen anzeigt, das für eine bestimmte Rabattstufe steht.A discount display system according to claim 1 or 2, characterized in that the display device (4) displays one of a plurality of different signals representing a particular discount level during the checkout operation. Rabattanzeigesystem nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, dass mehrere Anzeigevorrichtungen (4) an verschiedenen Orten vorgesehen sind.Discount display system according to one of claims 1 to 3, characterized in that a plurality of display devices (4) are provided at different locations. Rabattanzeigesystem nach Anspruch 4, dadurch gekennzeichnet, dass die Anzeigevorrichtungen (4) miteinander gekoppelt sind.Discount display system according to claim 4, characterized in that the display devices (4) are coupled together. Rabattanzeigesystem nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass die Anzeigevorrichtung (4) eine gegenständliche Nachbildung einer dreifarbigen Ampel (4a) umfasst.Discount display system according to one of claims 1 to 5, characterized in that the display device (4) comprises an objective replica of a three-color traffic light (4a). Rabattanzeigesystem nach einem der Ansprüche 1 bis 6, dadurch gekennzeichnet, dass das Rabattanzeigesystem eine Warenkennzeichnungsvorrichtung (5) umfasst.A discount display system according to any one of claims 1 to 6, characterized in that the discount display system comprises a commodity marking device (5). Rabattanzeigesystem nach Anspruch 7, dadurch gekennzeichnet, dass die Warenkennzeichnungsvorrichtung (5) ein Etikett (5a) mit einer bildhaften Darstellung einer dreifarbigen Ampel (6) umfasst.A discount display system according to claim 7, characterized in that the article marking device (5) comprises a label (5a) with a pictorial representation of a tri-colored traffic light (6).
EP10005322A 2009-05-25 2010-05-21 Discount display system Withdrawn EP2256716A1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2597634B1 (en) * 2011-11-25 2014-02-26 SkiData AG Display device

Citations (4)

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CA2215003A1 (en) * 1996-10-22 1998-04-22 Edwin F. Madigan, Jr. Electronic price label having a promotional indicator light
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DE4009980A1 (en) * 1990-03-28 1991-10-02 Horst Buechele Cash register with integral lottery machine - uses automatically-activated lottery unit to show winnings or discount to customer on additional display
US5420606A (en) * 1993-09-20 1995-05-30 Begum; Paul G. Instant electronic coupon verification system
DE10247557A1 (en) * 2002-10-11 2004-05-06 Hellmut Wollmann Sales control with a scoreboard
DE102007022035A1 (en) * 2007-05-08 2008-11-13 Schörghofer, Monika Point of sale system for determining total price paid from customer, has comparison unit to compare prices per unit of goods bought by customer in sales procedure and/or total price

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Publication number Priority date Publication date Assignee Title
US5977998A (en) * 1992-12-22 1999-11-02 Electronic Retailing Systems International, Inc. Technique for communicating with electronic labels in an electronic price display system
CA2215003A1 (en) * 1996-10-22 1998-04-22 Edwin F. Madigan, Jr. Electronic price label having a promotional indicator light
WO2000077722A1 (en) * 1999-06-14 2000-12-21 Industrial Electronic Engineers, Inc. Display for advertisements at point of sale
WO2007145648A1 (en) * 2005-09-16 2007-12-21 Altierre Corporation Display designs and auxiliary promotional mechanisms for electronic labels

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