EP2277137A1 - Method for communicating at least one targeted message from a service provider to a user of a portable terminal - Google Patents

Method for communicating at least one targeted message from a service provider to a user of a portable terminal

Info

Publication number
EP2277137A1
EP2277137A1 EP09757684A EP09757684A EP2277137A1 EP 2277137 A1 EP2277137 A1 EP 2277137A1 EP 09757684 A EP09757684 A EP 09757684A EP 09757684 A EP09757684 A EP 09757684A EP 2277137 A1 EP2277137 A1 EP 2277137A1
Authority
EP
European Patent Office
Prior art keywords
user
terminal
communication
reader
personal data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP09757684A
Other languages
German (de)
French (fr)
Inventor
Jérémie LEROYER
Cyril Porteret
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Airtag SA
Original Assignee
Airtag SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Airtag SA filed Critical Airtag SA
Publication of EP2277137A1 publication Critical patent/EP2277137A1/en
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a method for communicating at least one targeted message from a service provider to a user of a portable terminal, and a mobile terminal comprising an application for implementing such a method.
  • the method according to the invention notably allows the user to simply subscribe to a relational program of a service provider, a brand or an advertiser, in return for the authorization given to said provider to send messages. targeted advertising, promotional or informational messages.
  • the method allows the award of a reward or a benefit
  • the invention finds an important but not exclusive application in the field of services for retail brand, but it can also be applied in the field of transport, bank payment or access control.
  • the method can in particular be used to give the user access to a public transport service in return for the display of promotional or targeted advertising information.
  • the method according to the invention allows the user to express his choice to receive messages, and the provider to propose targeted relational programs based on personal data that him are communicated by the user.
  • the invention aims to provide a method of making more secure and user friendly adherence to relationship programs, ⁇ rtic ⁇ lier allowing him to "get advantaged and promotion counterpart of sharing information about his identity, tastes and affinities.
  • the invention proposes a method of communicating at least one targeted message from a service provider to a user of a portable terminal, said terminal integrating a secure element comprising at least one an information storage register and a contactless communication means of the secure element with a reader of the service provider, said method providing for the provision of a user profile and its registration in the secure element register , said profile comprising personal data relating to said user with an associated level of confidentiality, said method further providing, after identification of the user by contactless communication between his terminal and the reader, to activate the level of confidentiality that the user shall grant to the service provider and communicate to that provider the personal data corresponding to that level of service. confidentiality activated, said personal data being processed to generate at least one targeted message that is communicated to the user.
  • the invention proposes a mobile terminal integrating a secure element comprising at least one storage register of a profile of the user of said terminal, said profile comprising personal data relating to said user with an associated level of confidentiality, said terminal further comprising contactless communication means of the security element with a reader of a service provider, said terminal further integrating an application allowing the interaction between said terminal and said reader to enable the implementation of implementation of the communication method.
  • the targeted message can be part of a relationship program between the user and the provider, for example a loyalty program, a consumer credit service, a couponing program, a newsletter, an advertising campaign.
  • a relationship program between the user and the provider, for example a loyalty program, a consumer credit service, a couponing program, a newsletter, an advertising campaign.
  • the relational program considered may relate to several service providers.
  • the method according to the invention makes it possible, after explicit user acceptance ("opt-in” mode), for a service provider to have the user adhere to a relational program in return for the data communication. relating to this user, said program being adaptable according to the data communicated.
  • the terminal is a mobile phone 1 which integrates at least one secure element (secure element in English) comprising at least one information storage register, particularly in a confidential manner.
  • the secure element can be integrated in the memory chip of the phone 1, SIM card ⁇ (English Subscriber Identity Module) or SD-type memory card (SD card in English for Secure Digital card).
  • the terminal can be a PDA (Personal Digital Assistant).
  • the secure element comprises several data registers respectively assigned to several application domains (payment, transport, access control), the application allowing the implementation of the communication method being stored in an independent secure sub-register. said element.
  • the application is capable of interacting with the security element, as well as with the keypad 1a, the screen 1b and the telephony network 2.
  • the application comprises means for reading the data stored in the network. security element, data write storage means, calculation means and display means of the recorded data.
  • the application can aggregate several relational programs, in particular several loyalty programs, so that the user can share his data with the various programs in question.
  • the mobile terminal also comprises a means of contactless communication of the secure element with a reader of the service provider, said communication being encrypted for confidentiality purposes.
  • the contactless communication is performed by implementing a Near Field Communication (NFC) technology as defined by the RFID 13.56 standard.
  • NFC Near Field Communication
  • the mobile terminal is equipped with a Radio Frequency Identification (RFID) type radio tag which comprises a transponder in the form of an electronic chip and a communication antenna.
  • RFID Radio Frequency Identification
  • this type of label allows a communication sa ⁇ lPôôntact between the contents of the electronic chip and a suitable reader, said communication allowing the reading of the information contained in the chip and / or the writing of information in said chip.
  • the tag includes an identification number relating to the user.
  • the tag when the user approaches his terminal of the reader, it can be identified by contactless communication between his terminal and the reader.
  • a terminal 3 comprising means for reading the radio frequency labels without contact, said terminal being able to be implanted in a place of sale of the products of the service provider, or more generally on the places where the service can to be returned by the supplier.
  • the terminal 3 can be integrated in the cash register of a store, so that the targeted message can be used during the payment.
  • the terminal 3 may be in any form compatible with the design of the location, in particular in the form of a desk or a wall poster, and includes a zone 3a towards which the user is encouraged to put his label radio frequency opposite to achieve the contactless communication.
  • the communication method provides the information of a profile of the user and its registration in the register of the secure element, said profile comprising personal data relating to said user with an associated level of confidentiality.
  • the personal data are entered by the user via his mobile terminal, in particular using the screen and keyboard 1b 1a of Jonulphone ⁇ Cell 1.
  • ILpeuU make this information par_ intermediary of a drive or another input device, for example the interactive terminal 3 or a laptop.
  • the user can access these data at any time to modify or delete them.
  • the registration of personal data in the register it can be performed by coding according to the TLV protocol (Type Length Value) or TV (Type Value).
  • the TLV coding used makes it possible to minimize the memory footprint while simplifying data management. To do this, the coding is done:
  • the method provides the user with at least one level of confidentiality for the personal data that he / she provides.
  • the user can choose himself the level of confidentiality associated with the data he provides.
  • Level 1 basic personal data (name, first name, sex, ).
  • Level 2 detailed personal data (food preferences, ).
  • level_data is equivalent to a simple user's "ppU in" for accepting to be a member of a program anonymously and to be listed in a remote database and to receive soft information about the user. bstate of its history of buying and visiting a point of sale or a commercial network.
  • the method After identification of the user, the method provides for enabling the level of confidentiality that the user grants to the service provider and for communicating to said provider the personal data corresponding to said activated level of confidentiality.
  • the personal data communicated can be processed to generate at least one targeted message, said message then being communicated to the user.
  • the targeted message may correspond to a targeted service for the user, for example an access to a transport service or an advertising message associated with a service.
  • the targeted message can be generated based on contextual data (time, place, ...) relating to the contactless communication between the terminal and the reader.
  • the invention then makes it possible to match the user's personal data, the provider's messages and the contextual data, so as to adapt the communication between the provider and the user.
  • the level of confidentiality that the user concedes to the service provider can be activated during the first identification of the user on a reader of the provider.
  • the user may have to fill out a participation form including the authorized level of confidentiality.
  • the first identification can be made when joining a loyalty program, or when activating a credit / payment card.
  • Jes ⁇ data. communicated ⁇ can be registered by the supplier for later use. Thus, it is possible to generate targeted messages for each subsequent identification, without the need for further communication of data. ⁇
  • the application allowing the implementation of the communication method can be downloaded to be recorded in a register of the secure element.
  • the application can be downloaded prior to the first identification or be prerecorded in the security element.
  • the implementation of the method is carried out between the mobile phone 1, the terminal 3, a remote platform comprising a server 4 of the service provider and the network 2 of the telecommunications operator of the telephone.
  • the method successively provides that:
  • the user identifies himself by contactless communication between the telephone 1 and the terminal 3 (arrow A); - The phone 1 transmits the data to the terminal 3 by contactless communication (arrow B);
  • terminal 3 transmits data to the server 4 via a network link, in particular via the Internet (arrow C);
  • the server 4 processes this data to generate the targeted message; the server 4 transmits the targeted message to the terminal 3 via said network (arrow D);
  • the targeted message is displayed on the phone screen 1.
  • the personal data are processed by the terminal to generate the targeted message (arrow C);
  • ⁇ -I- message_called is communicated to rutilisate_ur_par display on the player (arrow E 1 );
  • the targeted message is transmitted directly from the server 4 to the telephone 1 using the network 2 of the operator (fl ows F).
  • the personal data and / or the targeted message can be communicated to the server 4 by the terminal 1, in particular by using the network of the operator.
  • a method of communicating a targeted message of the interactive type is described below so that it can be communicated by the terminal as part of the use of a service of the provider.
  • the interactive message may be in particular promotional coupon type to use when making a purchase from the supplier.
  • the interactive message may be a form for exchanging data between the user and the service provider, this type of message being able to be generated in the case of the activation of the lowest level of confidentiality (Level 0 in the example given, ie no personal data transmitted but acceptance of receiving forms).
  • the method provides for the recording in the secure element of at least one interactive message in an inactive state. For example, after identification, several promotional coupons can be saved in an unusable state.
  • this communication of the coupons can be carried out independently of any level of confidentiality activated, or with a minimum level of confidentiality to accept receiving said coupons in return in particular for the communication of personal elementary data (Level 1 in the example given) so as to customize the registered coupons.
  • a registered promotional coupon can be activated by a user action, in particular by viewing by the user on the mobile phone screen 1.
  • the user can scroll through the list of coupons recorded and, each display, a counter increments in the secure element to pass the coupon of a étâttir ⁇ lctif active state.
  • a promotional coupon can be used by the user.
  • said activated coupon can be transmitted to the cash register of the store by contactless communication between the telephone 1 and a terminal 3 communicating with said cash register.
  • the method may provide for the recording in the secure element of at least one interactive message in an inactive state, the processing of personal data to generate an interactive targeted message by activation of a registered interactive message.

Abstract

The invention relates to a method for communicating at least one targeted message from a service provider to a user of a portable terminal (1), said terminal integrating a secure element including at least one information storage register and a means enabling contactless communication between the secure element and a reader (3) of the service provider. The method includes the creation of a user profile and the recording of same in the register of the secure element, said profile comprising personal data relating to the user together with an associated confidentiality level. In addition, following identification of the user by contactless communication between his/her terminal (1) and the reader (3), the method includes activation of the confidentiality level that the user accords to the service provider and communication of the personal data corresponding to the activated confidentiality level to the provider, said personal data being processed so as to generate at least one targeted message which is communicated to the user.

Description

Procédé de communication d'au moins un message ciblé d'un fournisseur de service à un utilisateur d'un terminal portable Method of communicating at least one targeted message from a service provider to a user of a portable terminal
L'invention concerne un procédé de communication d'au moins un message ciblé d'un fournisseur de service à un utilisateur d'un terminal portable, ainsi qu'un terminal mobile comprenant une application pour la mise en œuvre d'un tel procédé.The invention relates to a method for communicating at least one targeted message from a service provider to a user of a portable terminal, and a mobile terminal comprising an application for implementing such a method.
Le procédé suivant l'invention permet notamment à l'utilisateur d'adhérer simplement à un programme relationnel d'un fournisseur de service, d'une marque ou d'un annonceur, en contrepartie de l'autorisation donnée audit fournisseur d'envoyer des messages publicitaires, promotionnels ou informatifs ciblés. En outre, le procédé permet l'octroi d'une récompense ou d'un avantageThe method according to the invention notably allows the user to simply subscribe to a relational program of a service provider, a brand or an advertiser, in return for the authorization given to said provider to send messages. targeted advertising, promotional or informational messages. In addition, the method allows the award of a reward or a benefit
(par exemple des cadeaux ou des points de fidélité) en contrepartie de l'autorisation.(eg gifts or loyalty points) in return for the authorization.
En particulier, l'invention trouve une application importante mais non exclusive dans le domaine des services pour enseigne de distribution, mais il peut également s'appliquer dans le domaine des transports, du paiement bancaire ou du contrôle d'accès. Dans ce dernier cas, le procédé peut notamment être utilisé pour donner à l'utilisateur l'accès à un service de transport en commun en contrepartie de l'affichage d'une information promotionnelle ou publicitaire ciblée.In particular, the invention finds an important but not exclusive application in the field of services for retail brand, but it can also be applied in the field of transport, bank payment or access control. In the latter case, the method can in particular be used to give the user access to a public transport service in return for the display of promotional or targeted advertising information.
Le procédé selon l'invention, qualifié « d'opt-in » en marketing, permet à l'utilisateur d'exprimer expressément son choix de recevoir des messages, et au fournisseur de proposer des programmes relationnels ciblés en fonction de données personnelles qui lui sont communiquées par l'utilisateur.The method according to the invention, described as "opt-in" in marketing, allows the user to express his choice to receive messages, and the provider to propose targeted relational programs based on personal data that him are communicated by the user.
L'invention a pour objectif de fournir un tel procédé rendant plus sécurisé et plus convivial pour l'utilisateur l'adhésion à des programmes relationnels, en ^rticϋlier en lui permettant de" bénéficier d'avantagés et de promotion en contrepartie du partage d'informations concernant son identité, ses goûts et ses affinités.The invention aims to provide a method of making more secure and user friendly adherence to relationship programs, ^ rticϋlier allowing him to "get advantaged and promotion counterpart of sharing information about his identity, tastes and affinities.
A cet effet, et selon un premier aspect, l'invention propose un procédé de communication d'au moins un message ciblé d'un fournisseur de service à un utilisateur d'un terminal portable, ledit terminal intégrant un élément sécurisé comprenant au moins un registre de stockage d'informations et un moyen de communication sans contact de l'élément sécurisé avec un lecteur du fournisseur de service, ledit procédé prévoyant le renseignement d'un profil de l'utilisateur et son enregistrement dans le registre de l'élément sécurisé, ledit profil comprenant des données personnelles relatives audit utilisateur avec un niveau de confidentialité associé, ledit procédé prévoyant en outre, après identification de l'utilisateur par communication sans contact entre son terminal et le lecteur, d'activer le niveau de confidentialité que l'utilisateur concède au fournisseur de service et de communiquer audit fournisseur les données personnelles correspondantes audit niveau de confidentialité activé, lesdites données personnelles étant traitées pour générer au moins un message ciblé qui est communiqué à l'utilisateur.For this purpose, and according to a first aspect, the invention proposes a method of communicating at least one targeted message from a service provider to a user of a portable terminal, said terminal integrating a secure element comprising at least one an information storage register and a contactless communication means of the secure element with a reader of the service provider, said method providing for the provision of a user profile and its registration in the secure element register , said profile comprising personal data relating to said user with an associated level of confidentiality, said method further providing, after identification of the user by contactless communication between his terminal and the reader, to activate the level of confidentiality that the user shall grant to the service provider and communicate to that provider the personal data corresponding to that level of service. confidentiality activated, said personal data being processed to generate at least one targeted message that is communicated to the user.
Selon un deuxième aspect, l'invention propose un terminal mobile intégrant un élément sécurisé comprenant au moins un registre de stockage d'un profil de l'utilisateur dudit terminal, ledit profil comprenant des données personnelles relatives audit utilisateur avec un niveau de confidentialité associé, ledit terminal comprenant en outre un moyen de communication sans contact de l'élément de sécurité avec un lecteur d'un fournisseur de service, ledit terminal intégrant en outre une application permettant l'interaction entre ledit terminal et ledit lecteur afin de permettre la mise en œuvre du procédé de communication.According to a second aspect, the invention proposes a mobile terminal integrating a secure element comprising at least one storage register of a profile of the user of said terminal, said profile comprising personal data relating to said user with an associated level of confidentiality, said terminal further comprising contactless communication means of the security element with a reader of a service provider, said terminal further integrating an application allowing the interaction between said terminal and said reader to enable the implementation of implementation of the communication method.
D'autres^jDartjcularités et ayantages_de l'invention .apparaîtront dans la_. description qui suit, faite en référence à la figure annexée qui illustre la mise en œuvre d'un procédé de communication selon un mode de réalisation de l'invention?- En référence à cette figure, on décrit un procédé de communication d'au moins un message ciblé, par exemple publicitaire, promotionnel ou informatif, d'un fournisseur de service à un utilisateur d'un terminal portable. Le service fourni est notamment marchant, le fournisseur pouvant être une enseigne, une société de transport, une banque....Other ^ jDartjcularités and ayantages_de the invention. will appear in la_. description which follows, with reference to the appended figure which illustrates the implementation of a communication method according to an embodiment of the invention? Referring to this figure, there is described a method of communicating at least one targeted message, for example advertising, promotional or informative, a service provider to a user of a portable terminal. The service provided is particularly walking, the supplier can be a sign, a transport company, a bank ....
Le message ciblé peut faire partie d'un programme relationnel entre l'utilisateur et le fournisseur, par exemple un programme de fidélité, un service de crédit à la consommation, un programme de couponing, une lettre d'information, une campagne publicitaire. En outre, le programme relationnel considéré peut être relatif à plusieurs fournisseurs de service.The targeted message can be part of a relationship program between the user and the provider, for example a loyalty program, a consumer credit service, a couponing program, a newsletter, an advertising campaign. In addition, the relational program considered may relate to several service providers.
En particulier, le procédé selon l'invention permet, après acceptation explicite de l'utilisateur (mode dit « opt-in »), à un fournisseur de service de faire adhérer l'utilisateur à un programme relationnel en contrepartie de la communication de données relatives à cet utilisateur, ledit programme pouvant être adapté en fonction des données communiquées.In particular, the method according to the invention makes it possible, after explicit user acceptance ("opt-in" mode), for a service provider to have the user adhere to a relational program in return for the data communication. relating to this user, said program being adaptable according to the data communicated.
En outre, il est possible notamment de compter le nombre de messages affichés et proposés à l'utilisateur, ainsi que de compter le nombre de messages ayant déclenché une transaction particulière sur un produit ou un service identifié. Le procédé permet alors de remonter de manière détaillée et sécurisée les statistiques par profils et par niveaux de confidentialité dans le but de facturer ce processus au fournisseur de service.In addition, it is possible in particular to count the number of messages displayed and offered to the user, as well as to count the number of messages that triggered a particular transaction on an identified product or service. The method then makes it possible to trace in a detailed and secure manner the statistics by profiles and levels of confidentiality in order to invoice this process to the service provider.
Selon les modes de réalisation représentés, le terminal est un téléphone portable 1 qui intègre au moins un élément sécurisé (secure élément en anglais) comprenant au moins un registre de stockage d'informations, notamment de façon confidentielle.According to the embodiments shown, the terminal is a mobile phone 1 which integrates at least one secure element (secure element in English) comprising at least one information storage register, particularly in a confidential manner.
L'élément sécurisé peut être intégré dans la puce mémoire du téléphone 1 , dans la carte SIM~(de l'anglais Subscriber Identity Module) ou dans une carte de mémoire de type SD (SD card en anglais pour Secure Digital card). En variante, le terminal peut être un assistant personnel de type PDA (de l'anglais Personal Digital Assistant).The secure element can be integrated in the memory chip of the phone 1, SIM card ~ (English Subscriber Identity Module) or SD-type memory card (SD card in English for Secure Digital card). In Alternatively, the terminal can be a PDA (Personal Digital Assistant).
En particulier, l'élément sécurisé comporte plusieurs registres de données respectivement affectés à plusieurs domaines applicatifs (paiement, transport, contrôle d'accès), l'application permettant la mise en œuvre du procédé de communication étant stocké dans un sous-registre sécurisé indépendant dudit élément.In particular, the secure element comprises several data registers respectively assigned to several application domains (payment, transport, access control), the application allowing the implementation of the communication method being stored in an independent secure sub-register. said element.
L'application est capable d'interagir avec l'élément de sécurité, ainsi qu'avec le clavier 1a, l'écran 1b et le réseau de téléphonie 2. En particulier, l'application comprend des moyens de lecture des données stockées dans l'élément de sécurité, des moyens de stockage à lecture écriture de données, des moyens de calcul et des moyens d'affichage des données enregistrées.The application is capable of interacting with the security element, as well as with the keypad 1a, the screen 1b and the telephony network 2. In particular, the application comprises means for reading the data stored in the network. security element, data write storage means, calculation means and display means of the recorded data.
En outre, dans le cas où l'élément de sécurité le permet, l'application peut agréger plusieurs programmes relationnels, en particulier plusieurs programmes de fidélité, de sorte que l'utilisateur puisse partager ses données avec les différents programmes en question.Moreover, in the case where the security element allows it, the application can aggregate several relational programs, in particular several loyalty programs, so that the user can share his data with the various programs in question.
Le terminal mobile comprend également un moyen de communication sans contact de l'élément sécurisé avec un lecteur du fournisseur de service, ladite communication étant cryptée à fin de confidentialité. Selon une réalisation, la communication sans contact est réalisée par mise en œuvre d'une technologie de communication en champ proche (NFC pour Near Field Communication en anglais) telle que définie par la norme RFID 13.56.The mobile terminal also comprises a means of contactless communication of the secure element with a reader of the service provider, said communication being encrypted for confidentiality purposes. According to one embodiment, the contactless communication is performed by implementing a Near Field Communication (NFC) technology as defined by the RFID 13.56 standard.
Dans cette réalisation, le terminal mobile est équipé d'une étiquette radio fréquence_de_.type__REID_ (de l'anglais ^Radio Frequency_ldentification)_qui comprend un transpondeur sous la forme d'une puce électronique et une antenne de communication. En effet, ce type d'étiquette permet une communication saήlPëôntact entre le contenu de lεr pucej?lectroniquciet un lecteur adéquat, ladite communication permettant la lecture des informations contenues dans la puce et/ou l'écriture d'information dans ladite puce.In this embodiment, the mobile terminal is equipped with a Radio Frequency Identification (RFID) type radio tag which comprises a transponder in the form of an electronic chip and a communication antenna. Indeed, this type of label allows a communication saήlPôôntact between the contents of the electronic chip and a suitable reader, said communication allowing the reading of the information contained in the chip and / or the writing of information in said chip.
En particulier, l'étiquette comprend un numéro d'identification relatif à l'utilisateur. Ainsi, lorsque l'utilisateur approche son terminal du lecteur, celui-ci peut être identifié par communication sans contact entre son terminal et le lecteur.In particular, the tag includes an identification number relating to the user. Thus, when the user approaches his terminal of the reader, it can be identified by contactless communication between his terminal and the reader.
En tant que lecteur, on peut utiliser une borne 3 comprenant un moyen de lecture sans contact des étiquettes radio fréquences, ladite borne pouvant être implantée dans un lieu de vente des produits du fournisseur de service, ou plus généralement sur les lieux où le service peut être rendu par le fournisseur. Selon une réalisation, la borne 3 peut être intégrée au lecteur de caisse d'un magasin, de sorte à pouvoir utiliser le message ciblé lors du paiement.As a reader, it is possible to use a terminal 3 comprising means for reading the radio frequency labels without contact, said terminal being able to be implanted in a place of sale of the products of the service provider, or more generally on the places where the service can to be returned by the supplier. In one embodiment, the terminal 3 can be integrated in the cash register of a store, so that the targeted message can be used during the payment.
La borne 3 peut être sous toutes formes compatibles avec le design du lieu d'implantation, en particulier sous la forme d'un pupitre ou d'une affiche murale, et comprend une zone 3a vers laquelle l'utilisateur est incité à mettre son étiquette radio fréquence en regard pour réaliser la communication sans contact.The terminal 3 may be in any form compatible with the design of the location, in particular in the form of a desk or a wall poster, and includes a zone 3a towards which the user is encouraged to put his label radio frequency opposite to achieve the contactless communication.
Le procédé de communication prévoit le renseignement d'un profil de l'utilisateur et son enregistrement dans le registre de l'élément sécurisé, ledit profil comprenant des données personnelles relatives audit utilisateur avec un niveau de confidentialité associé.The communication method provides the information of a profile of the user and its registration in the register of the secure element, said profile comprising personal data relating to said user with an associated level of confidentiality.
Les données personnelles sont renseignées par l'utilisateur par l'intermédiaire de son terminal portable, notamment en utilisant l'écran 1b et le clavier 1a du Jéléphone^portable 1. ILpeuUoutefois effectuer ce renseignement par_ l'intermédiaire d'un lecteur ou d'un autre dispositif de saisie, par exemple la borne interactive 3 ou un ordinateur portable. En outre, l'utilisateur peut accéder à tout moment à ces donnéjgfipour les modifier ou les supprimer. Concernant l'enregistrement des données personnelles dans le registre, celui-ci peut être réalisé par codage suivant le protocole TLV (Type Longueur Valeur) ou TV (Type Valeur).The personal data are entered by the user via his mobile terminal, in particular using the screen and keyboard 1b 1a of Jéléphone ^ Cell 1. ILpeuUoutefois make this information par_ intermediary of a drive or another input device, for example the interactive terminal 3 or a laptop. In addition, the user can access these data at any time to modify or delete them. Regarding the registration of personal data in the register, it can be performed by coding according to the TLV protocol (Type Length Value) or TV (Type Value).
Selon une réalisation, le codage TLV utilisé permet de minimiser l'empreinte mémoire tout en simplifiant la gestion des données. Pour ce faire, le codage est réalisé :In one embodiment, the TLV coding used makes it possible to minimize the memory footprint while simplifying data management. To do this, the coding is done:
- sur un octet (8 bits) pour le type de données ;- one byte (8 bits) for the data type;
- sur un 2eme octet pour la longueur des données (maximum 256) ; - sur les autres octets pour les données à proprement parler.- on a 2nd byte for the length of the data (maximum 256); - the other bytes for the data itself.
Pour réduire encore la taille occupée, il est possible, pour certains types de données à longueur fixe, d'omettre l'octet de longueur. Le codage devient alors TV.To further reduce the occupied size, it is possible for some fixed-length data types to omit the length byte. The coding then becomes TV.
Selon une réalisation, le procédé propose à l'utilisateur au moins un niveau de confidentialité pour les données personnelles qu'il renseigne. En variante, l'utilisateur peut choisir lui-même le niveau de confidentialité associé aux données qu'il renseigne.According to one embodiment, the method provides the user with at least one level of confidentiality for the personal data that he / she provides. Alternatively, the user can choose himself the level of confidentiality associated with the data he provides.
A titre d'exemple, cinq niveaux de confidentialité et des types de données associés sont donnés ci-dessous :For example, five privacy levels and associated data types are given below:
- Niveau 0: aucune donnée personnelle.- Level 0: no personal data.
- Niveau 1 : données personnelles élémentaires (nom, prénom, sexe, ...). - Niveau 2: données personnelles détaillées (préférences alimentaires, ...).- Level 1: basic personal data (name, first name, sex, ...). - Level 2: detailed personal data (food preferences, ...).
- Niveau 3: données personnelles complètes (bancaires, ...).- Level 3: complete personal data (banking, ...).
- Niveau 4 : données personnelles biométriques (emprunte digitale etc....).- Level 4: biometric personal data (digital borrowing etc ....).
En particulier, le partage des données_de_niveau 0 équjvaut à un simple «ppU in » de l'utilisateur pour accepter d'être membre d'un programme de manière anonyme et d'être répertorié dans une base de données distante et de recevoir des informationslybléesTur la bëstFde ses historiques d'achat et de visite sur un point de vente ou sur un réseau commercial. Après identification de l'utilisateur, le procédé prévoit d'activer le niveau de confidentialité que l'utilisateur concède au fournisseur de service et de communiquer audit fournisseur les données personnelles correspondantes audit niveau de confidentialité activé.In particular, the sharing of level_data is equivalent to a simple user's "ppU in" for accepting to be a member of a program anonymously and to be listed in a remote database and to receive soft information about the user. bstate of its history of buying and visiting a point of sale or a commercial network. After identification of the user, the method provides for enabling the level of confidentiality that the user grants to the service provider and for communicating to said provider the personal data corresponding to said activated level of confidentiality.
Ainsi, les données personnelles communiquées peuvent être traitées pour générer au moins un message ciblé, ledit message étant ensuite communiqué à l'utilisateur. En particulier, le message ciblé peut correspondre à un service ciblé pour l'utilisateur, par exemple un accès à un service de transport ou un message publicitaire associé à un service. En outre, le message ciblé peut être généré en fonction de données contextuelles (temps, lieu, ...) relatives à la communication sans contact entre le terminal et le lecteur.Thus, the personal data communicated can be processed to generate at least one targeted message, said message then being communicated to the user. In particular, the targeted message may correspond to a targeted service for the user, for example an access to a transport service or an advertising message associated with a service. In addition, the targeted message can be generated based on contextual data (time, place, ...) relating to the contactless communication between the terminal and the reader.
L'invention permet alors de mettre en correspondance des données personnelles de l'utilisateur, des messages du fournisseur et des données contextuelles, de sorte à adapter la communication entre le fournisseur et l'utilisateur.The invention then makes it possible to match the user's personal data, the provider's messages and the contextual data, so as to adapt the communication between the provider and the user.
En particulier, le niveau de confidentialité que l'utilisateur concède au fournisseur de service peut être activé lors de la première identification de l'utilisateur sur un lecteur du fournisseur. Pour ce faire, lors de cette première identification, l'utilisateur peut avoir à remplir un formulaire de participation comprenant le niveau de confidentialité autorisé. Dans un exemple de mise en œuvre, la première identification peut être réalisée à l'occasion de l'adhésion à un programme de fidélité, ou lors de l'activation d'une carte de crédit / paiement.In particular, the level of confidentiality that the user concedes to the service provider can be activated during the first identification of the user on a reader of the provider. To do this, during this first identification, the user may have to fill out a participation form including the authorized level of confidentiality. In an exemplary implementation, the first identification can be made when joining a loyalty program, or when activating a credit / payment card.
En outre, Jes^ données. communiquées ^peuvent être enregistrées par le fournisseur pour pouvoir être réutilisées ultérieurement. Ainsi, il est possible de générer des messages ciblés pour chaque identification ultérieure, et ce sans nécessité de nouvelle communication dè^Sonnées. δIn addition, Jes ^ data. communicated ^ can be registered by the supplier for later use. Thus, it is possible to generate targeted messages for each subsequent identification, without the need for further communication of data. δ
Par ailleurs, toujours lors de cette première identification, l'application permettant la mise en œuvre du procédé de communication peut être téléchargée afin d'être enregistrée dans un registre de l'élément sécurisé. En variante, l'application peut être téléchargée préalablement à la première identification ou être préenregistrée dans l'élément de sécurité.Moreover, still during this first identification, the application allowing the implementation of the communication method can be downloaded to be recorded in a register of the secure element. Alternatively, the application can be downloaded prior to the first identification or be prerecorded in the security element.
En relation avec la figure, la mise en œuvre du procédé est réalisée entre le téléphone mobile 1, la borne 3, une plateforme distante comprenant un serveur 4 du fournisseur de service et le réseau 2 de l'opérateur de télécommunication du téléphone.In connection with the figure, the implementation of the method is carried out between the mobile phone 1, the terminal 3, a remote platform comprising a server 4 of the service provider and the network 2 of the telecommunications operator of the telephone.
Selon la figure 1 , le procédé prévoit successivement que :According to FIG. 1, the method successively provides that:
- l'utilisateur s'identifie par communication sans contact entre le téléphone 1 et la borne 3 (flèche A) ; - le téléphone 1 transmette les données à la borne 3 par communication sans contact (flèche B) ;the user identifies himself by contactless communication between the telephone 1 and the terminal 3 (arrow A); - The phone 1 transmits the data to the terminal 3 by contactless communication (arrow B);
- la borne 3 transmette au serveur 4 les données par l'intermédiaire d'une liaison réseau, notamment par internet (flèche C) ;terminal 3 transmits data to the server 4 via a network link, in particular via the Internet (arrow C);
- le serveur 4 traite ces données pour générer le message ciblé ; - le serveur 4 transmette le message ciblé à la borne 3 par l'intermédiaire dudit réseau (flèche D) ;the server 4 processes this data to generate the targeted message; the server 4 transmits the targeted message to the terminal 3 via said network (arrow D);
- la borne 3 transmette sans contact le message ciblé au téléphone 1 (flèche E) ;- Terminal 3 transmits contactless the target message to the phone 1 (arrow E);
- le message ciblé soit affiché sur l'écran du téléphone 1.- the targeted message is displayed on the phone screen 1.
En variante de cette réalisation :As a variant of this embodiment:
- les données personnelles sont traitées par la borne pour générer le message ciblé (flèche C) ; et/ou- the personal data are processed by the terminal to generate the targeted message (arrow C); and or
^ -Je- message_ciblé est communiqué à rutilisate_ur_par affichage sur le lecteur (flèche E1) ; et/ou^ -I- message_called is communicated to rutilisate_ur_par display on the player (arrow E 1 ); and or
- le message ciblé est transmis directement du serveur 4 au téléphone 1 en utilisant le réseau 2 de l'opérateur (flèctjes F). . Selon une autre variante, les données personnelles et/ou le message ciblé peuvent être communiqués au serveur 4 par le terminal 1 , notamment en utilisant le réseau de l'opérateur.the targeted message is transmitted directly from the server 4 to the telephone 1 using the network 2 of the operator (fl ows F). . According to another variant, the personal data and / or the targeted message can be communicated to the server 4 by the terminal 1, in particular by using the network of the operator.
On décrit ci-dessous un procédé de communication d'un message ciblé de type interactif pour pouvoir être communiqué par le terminal dans le cadre de l'utilisation d'un service du fournisseur. Le message interactif peut être notamment de type coupon promotionnel à utiliser lors d'un achat effectué auprès du fournisseur.A method of communicating a targeted message of the interactive type is described below so that it can be communicated by the terminal as part of the use of a service of the provider. The interactive message may be in particular promotional coupon type to use when making a purchase from the supplier.
Selon une autre réalisation, le message interactif peut être un formulaire d'échange de données entre l'utilisateur et le fournisseur de service, ce type de message pouvant être généré dans le cas de l'activation du niveau de confidentialité le plus bas (Niveau 0 dans l'exemple donné, à savoir aucune données personnelles transmises mais acceptation de recevoir des formulaires).In another embodiment, the interactive message may be a form for exchanging data between the user and the service provider, this type of message being able to be generated in the case of the activation of the lowest level of confidentiality (Level 0 in the example given, ie no personal data transmitted but acceptance of receiving forms).
Le procédé prévoit l'enregistrement dans l'élément sécurisé d'au moins un message interactif dans un état inactif. Par exemple, après identification, plusieurs coupons promotionnels peuvent être enregistrés dans un état non utilisable. En particulier, cette communication des coupons peut être effectuées indépendamment de tout niveau de confidentialité activé, ou avec un niveau de confidentialité minimal pour accepter de recevoir lesdits coupons en contrepartie notamment de la communication de données personnelles élémentaires (Niveau 1 dans l'exemple donné) de sorte à personnaliser les coupons enregistrés.The method provides for the recording in the secure element of at least one interactive message in an inactive state. For example, after identification, several promotional coupons can be saved in an unusable state. In particular, this communication of the coupons can be carried out independently of any level of confidentiality activated, or with a minimum level of confidentiality to accept receiving said coupons in return in particular for the communication of personal elementary data (Level 1 in the example given) so as to customize the registered coupons.
Ensuite, un coupon promotionnel enregistré peut être activé par une action de l'utilisateur,- notamment par visualisation^ par l'utilisatëur—sur l'écran 1b-_du téléphone portable 1. En particulier, l'utilisateur peut faire défiler la liste des coupons enregistrés et, à chaque visualisation, un compteur s'incrémente dans l'élément sécurisé pour faire passer le coupon d'un étâttirïlctif à un état actif. Ainsi, c'est seulement après sa visualisation, qu'un coupon promotionnel peut être utilisé par l'utilisateur. En particulier, lors du paiement du produit concerné par le coupon, ledit coupon activé peut être transmis à la caisse du magasin par communication sans contact entre le téléphone 1 et une borne 3 communiquant avec ladite caisse.Then, a registered promotional coupon can be activated by a user action, in particular by viewing by the user on the mobile phone screen 1. In particular, the user can scroll through the list of coupons recorded and, each display, a counter increments in the secure element to pass the coupon of a étâttirílctif active state. Thus, only after viewing, a promotional coupon can be used by the user. In particular, during the payment of the product concerned by the coupon, said activated coupon can be transmitted to the cash register of the store by contactless communication between the telephone 1 and a terminal 3 communicating with said cash register.
En variante, le procédé peut prévoir l'enregistrement dans l'élément sécurisé d'au moins un message interactif dans un état inactif, le traitement des données personnelles permettant de générer un message ciblé interactif par activation d'un message interactif enregistré. Alternatively, the method may provide for the recording in the secure element of at least one interactive message in an inactive state, the processing of personal data to generate an interactive targeted message by activation of a registered interactive message.

Claims

REVENDICATIONS
1. Procédé de communication d'au moins un message ciblé d'un fournisseur de service à un utilisateur d'un terminal portable (1), ledit terminal intégrant un élément sécurisé comprenant au moins un registre de stockage d'informations et un moyen de communication sans contact de l'élément sécurisé avec un lecteur (3) du fournisseur de service, ledit procédé prévoyant le renseignement d'un profil de l'utilisateur et son enregistrement dans le registre de l'élément sécurisé, ledit profil comprenant des données personnelles relatives audit utilisateur avec un niveau de confidentialité associé, ledit procédé prévoyant en outre, après identification de l'utilisateur par communication sans contact entre son terminal (1) et le lecteur (3), d'activer le niveau de confidentialité que l'utilisateur concède au fournisseur de service et de communiquer audit fournisseur les données personnelles correspondantes audit niveau de confidentialité activé, lesdites données personnelles étant traitées pour générer au moins un message ciblé qui est communiqué à l'utilisateur.A method for communicating at least one targeted message from a service provider to a user of a portable terminal (1), said terminal integrating a secure element comprising at least one information storage register and a means for contactless communication of the secure element with a reader (3) of the service provider, said method providing for the information of a profile of the user and its registration in the register of the secure element, said profile comprising personal data relating to said user with an associated level of confidentiality, said method further providing, after identification of the user by contactless communication between his terminal (1) and the reader (3), to activate the level of confidentiality that the user granted to the service provider and to communicate to said provider the personal data corresponding to said level of confidentiality activated, said data p individuals being processed to generate at least one targeted message that is communicated to the user.
2. Procédé de communication selon la revendication 1, caractérisé en ce qu'au moins un message ciblé est de type interactif pour pouvoir être communiqué par le terminal (1) dans le cadre de l'utilisation d'un service du fournisseur.2. The communication method according to claim 1, characterized in that at least one targeted message is interactive type to be communicated by the terminal (1) in the context of the use of a service provider.
3. Procédé de communication selon la revendication 2, caractérisé en ce qu'au moins un message ciblé interactif est communiqué au terminal (1) pour être enregistré dans l'élément sécurisé dans un état inactif, un message interactif enregistré étant activé par une action de l'utilisateur.3. A communication method according to claim 2, characterized in that at least one interactive targeted message is communicated to the terminal (1) to be recorded in the secure element in an inactive state, a recorded interactive message being activated by an action of the user.
4._ _Procédé_de communication selon la-revendication 2_ou_3,-caractérisé-en.ce qu'il prévoit l'enregistrement dans l'élément sécurisé d'au moins un message interactif dans un état inactif, le traitement des données personnelles permettanTde gérféreTun message ciblé interactif pjar.activation d'unzBnessage interactif enregistré. 4._ _Communication method according to claim 2 or 3, characterized in that it provides for the registration in the secure element of at least one interactive message in an inactive state, the processing of personal data to manage a targeted message interactive pjar.activation of registered interactive zzBnessage.
5. Procédé de communication selon l'une quelconque des revendications 1 à5. Communication method according to any one of claims 1 to
4, caractérisé en ce qu'il prévoit en outre de générer le message ciblé en fonction de données contextuelles relatives à la communication sans contact entre le terminal (1) et le lecteur (3).4, characterized in that it furthermore provides for generating the targeted message as a function of contextual data relating to the contactless communication between the terminal (1) and the reader (3).
6. Procédé de communication selon l'une quelconque des revendications 1 àThe communication method according to any one of claims 1 to
5, caractérisé en ce que la communication sans contact est réalisée par mise en œuvre d'une technologie de communication en champ proche (NFC).5, characterized in that the contactless communication is performed by implementing a near field communication (NFC) technology.
7. Procédé de communication selon l'une quelconque des revendications 1 àCommunication method according to one of claims 1 to
6, caractérisé en ce que les données personnelles sont renseignées par l'utilisateur par l'intermédiaire de son terminal (1), du lecteur (3) ou d'un autre dispositif de saisie.6, characterized in that the personal data are filled in by the user via his terminal (1), the reader (3) or another input device.
8. Procédé de communication selon la revendication 7, caractérisé en ce qu'il prévoit de proposer à l'utilisateur au moins un niveau de confidentialité pour les données personnelles qu'il renseigne.8. Communication method according to claim 7, characterized in that it provides the user at least a level of confidentiality for the personal data it provides.
9. Procédé de communication selon l'une quelconque des revendications 1 à9. Communication method according to any one of claims 1 to
8, caractérisé en ce que le niveau de confidentialité que l'utilisateur concède au fournisseur de service est activé lors de la première identification de l'utilisateur sur un lecteur (3) dudit fournisseur.8, characterized in that the level of confidentiality that the user concedes to the service provider is activated during the first identification of the user on a reader (3) of said provider.
10. Procédé de communication selon l'une quelconque des revendications 1 àThe communication method according to any one of claims 1 to
9, caractérisé en ce que les données personnelles sont traitées par le lecteur (3) pour générer un message ciblé.9, characterized in that the personal data is processed by the reader (3) to generate a targeted message.
11. Procédé-de-communication-selon l'une quelconque des revend icationsJLà- 10, caractérisé en ce que les données personnelles sont communiquées à une plateforme distante (4), ladite plateforme traitant lesdites données et communiquant à l'utilisateur un message ciblé. 11. A method-of-communication-according to any one of revendications icationsJLà-10, characterized in that the personal data are communicated to a remote platform (4), said platform processing said data and communicating to the user a targeted message .
12. Procédé de communication selon la revendication 11, caractérisé en ce que les données personnelles sont communiquées à la plateforme distante (4) par le lecteur (3).12. The communication method according to claim 11, characterized in that the personal data are communicated to the remote platform (4) by the reader (3).
13. Procédé de communication selon l'une quelconque des revendications 1 à 12, caractérisé en ce qu'un message ciblé est communiqué à l'utilisateur par affichage sur le lecteur (3).13. The communication method according to any one of claims 1 to 12, characterized in that a targeted message is communicated to the user by displaying on the reader (3).
14. Procédé de communication selon l'une quelconque des revendications 1 à 13, caractérisé en ce qu'un message ciblé est communiqué à l'utilisateur par affichage sur le terminal (1).14. The method of communication according to any one of claims 1 to 13, characterized in that a targeted message is communicated to the user by display on the terminal (1).
15. Procédé de communication selon l'une quelconque des revendications 1 à15. The communication method according to any one of claims 1 to
14, caractérisé en ce que la communication du message ciblé est réalisée par communication sans contact entre le terminal (1) et le lecteur (3).14, characterized in that the communication of the targeted message is performed by contactless communication between the terminal (1) and the reader (3).
16. Procédé de communication selon l'une quelconque des revendications 1 à16. Communication method according to any one of claims 1 to
15, caractérisé en ce que les données personnelles enregistrées dans l'élément sécurisé sont codées suivant le protocole TLV ou TV.15, characterized in that the personal data stored in the secure element are coded according to the TLV or TV protocol.
17. Terminal mobile (1) intégrant un élément sécurisé comprenant au moins un registre de stockage d'un profil de l'utilisateur dudit terminal, ledit profil comprenant des données personnelles relatives audit utilisateur avec un niveau de confidentialité associé, ledit terminal comprenant en outre un moyen de communication sans contact de l'élément de sécurité avec un lecteur (3) d'un fournisseur de service, ledit terminal intégrant en outre une application permettant l'interaction entre ledit terminal et ledit lecteur afin de permettre la mise en œuvre du procédé de communication selon l'une quelconque des revendications-! à -16.17. A mobile terminal (1) incorporating a secure element comprising at least one storage register of a profile of the user of said terminal, said profile comprising personal data relating to said user with an associated level of confidentiality, said terminal further comprising contactless communication means of the security element with a reader (3) of a service provider, said terminal further integrating an application allowing the interaction between said terminal and said reader to enable the implementation of the communication method according to any of the claims-! at -16.
18. Terminal mobile (1) selon la revendication 17, caractérisé en ce que l'application est enregistrée dânsαln registre de l'élément sécurisé. 18. Mobile terminal (1) according to claim 17, characterized in that the application is registered dânsαln register of the secure element.
EP09757684A 2008-05-14 2009-05-13 Method for communicating at least one targeted message from a service provider to a user of a portable terminal Ceased EP2277137A1 (en)

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FR0802621A FR2931278B1 (en) 2008-05-14 2008-05-14 METHOD FOR COMMUNICATING AT LEAST ONE TARGET MESSAGE FROM A SERVICE PROVIDER TO A USER OF A PORTABLE TERMINAL
PCT/FR2009/000555 WO2009147308A1 (en) 2008-05-14 2009-05-13 Method for communicating at least one targeted message from a service provider to a user of a portable terminal

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FR2931278B1 (en) 2017-11-03
FR2931278A1 (en) 2009-11-20

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