US20080099418A1 - Product display - Google Patents

Product display Download PDF

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Publication number
US20080099418A1
US20080099418A1 US11/591,339 US59133906A US2008099418A1 US 20080099418 A1 US20080099418 A1 US 20080099418A1 US 59133906 A US59133906 A US 59133906A US 2008099418 A1 US2008099418 A1 US 2008099418A1
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Prior art keywords
display elements
alternate
display
features
room
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
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US11/591,339
Inventor
Andy Wells
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MasterBrand Cabinets LLC
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Individual
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Filing date
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Priority to US11/591,339 priority Critical patent/US20080099418A1/en
Assigned to MASTER BRAND CABINETS, INC. reassignment MASTER BRAND CABINETS, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: WELLS, ANDY
Priority to CA002598384A priority patent/CA2598384A1/en
Publication of US20080099418A1 publication Critical patent/US20080099418A1/en
Abandoned legal-status Critical Current

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    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F7/00—Show stands, hangers, or shelves, adapted for particular articles or materials
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F7/00—Show stands, hangers, or shelves, adapted for particular articles or materials
    • A47F7/30—Show stands, hangers, or shelves, adapted for particular articles or materials for furniture, e.g. beds, mattresses

Definitions

  • the present invention is related to a product display for household fixtures and a method of merchandising, the display including a room mockup having various display elements representing the household fixtures included thereon.
  • full size models simulate, for example, the appearance of bathrooms, kitchens, utility rooms, or wet bars to display the various household fixtures being sold.
  • full size models require relatively large amounts of retail space.
  • alternate design features such as choices for materials, colors, finishes, ornamentation, patterns, and textures, for the household fixtures are not readily displayed.
  • the household fixtures included in a particular full size model are coordinated or aesthetically matched with one another. As such, to display household fixtures with alternate design features, it may be necessary to build other coordinated or aesthetically matched full size models.
  • the present invention contemplates a product display provided to sell household fixtures including a display base, at least one wall provided adjacent the display base, and a room mockup provided on the display base adjacent the at least one wall, where the room mockup includes display elements representing the household fixtures.
  • FIG. 1 is a perspective view of the product display according to the present invention.
  • FIG. 2 is a front elevational view of the product display depicted in FIG. 1 .
  • FIG. 3 is an enlarged view of a portion of FIG. 2 depicting a selection pallet.
  • the product display according to the present invention is generally indicated by the numeral 10 in the accompanying drawings.
  • the product display 10 can be included in a retail setting to aid a consumer in selecting the configuration of household fixtures.
  • the household fixtures can, for example, include cabinets including uppers, lowers, and cabinet hardware, countertops, crown molding, and flooring.
  • the product display 10 includes three (3) room mockups generally indicated by the numerals 12 , 14 , and 16 .
  • the room mockups 12 , 14 , and 16 include various display elements representing household fixtures that illustrate the available choices a consumer has when selecting the configuration of household fixtures to be installed in the consumer's home.
  • the room mockups 12 , 14 , and 16 serve as compact representations of, for example, bathrooms, kitchens, utility rooms, or wet bars, and illustrate the choices of design features (e.g., materials, colors, finishes, ornamentation, patterns, and textures) for the display elements available for selection by the consumer.
  • the product display 10 includes a platform 18 and an L-shaped wall 20 .
  • the platform 18 includes a platform floor 22 and a riser 23 supporting the platform floor 22
  • the L-shaped wall 20 includes a first portion 24 and a second portion 25 .
  • the platform 18 and the L-shaped wall 20 are constructed with enough structural rigidity to allow the product display 10 to be moved. As such, the product display 10 can be, as necessary, shipped to and repositioned in a retail setting without the need for significant onsite assembly.
  • the platform 18 and the L-shaped wall 20 define a display area 26 in which the room mockups 12 , 14 , and 16 are disposed.
  • each of the room mockups 12 , 14 , and 16 are positioned on the platform floor 22 adjacent the first wall portion 24 .
  • the room mockups 12 , 14 , and 16 can be canted at identical angles with respect to the first wall portion 24 .
  • the room mockups 12 , 14 , and 16 are framed by backboard walls 30 , 32 , and 34 , respectively.
  • the backboard walls 30 , 32 , and 34 serve as a backdrop for the room mockups 12 , 14 , and 16 , respectively, and can be adorned with indicia and/or pictorials to enhance the visual appearance of the product display 10 .
  • the backboard walls 30 , 32 , and 34 can have concave shapes allowing the room mockups 12 , 14 , and 16 to be partially nested therein.
  • a cornice 36 can be provided adjacent the top of the product display 10 . As shown best in FIG. 1 , the cornice 36 extends from adjacent a vertical edge 38 of the first portion 24 to adjacent a vertical edge 39 of the second portion 25 of the L-shaped wall 20 .
  • the cornice 36 serves to partially frame the display area 26 , and, like the backboard walls 30 , 32 , and 34 , can be adorned with indicia and/or pictorials to enhance the visual appearance of the product display 10 .
  • the cornice 36 can be used in concealing lighting fixtures (not shown) used to spotlight the room mockups 12 , 14 , and 16 .
  • the lighting fixtures like the above-discussed indicia and pictorials, can enhance the visual appearance of the product display 10 .
  • the cornice 36 can also be used in supporting the room mockups 12 , 14 , and 16 .
  • horizontal support rods 27 extend from the cornice 36 to the L-shaped wall 20 .
  • vertical support rods 28 extend from each of the room mockups 12 , 14 , and 16 to the horizontal support rods 27 .
  • the horizontal support rods 27 and the vertical support rods 28 can be used to support the room mockups 12 , 14 , and 16 on the product display 10 .
  • each of the room mockups 12 , 14 , and 16 include various display elements representing various household fixtures.
  • each of the room mockups 12 , 14 , and 16 include display elements such as flooring 40 , cabinet bases 42 , lower cabinet doors 44 , cabinet drawer facers 46 , countertops 48 , upper cabinet doors 50 , crown molding 52 , and cabinet hardware such as, for example, handles 54 and knobs 55 .
  • Each of the room mockups 12 , 14 , and 16 include various display elements having various alternate design features to illustrate the choices available to the consumer.
  • the room mockups 12 , 14 , and 16 can each have different overall appearances, and include display elements with design features coordinated or aesthetically matched with one another.
  • the various alternate design features include choices of materials, colors, finishes, ornamentation, patterns, and textures. As such, a consumer can select from the various alternate design features for the various display elements to determine the ultimate configuration of the household fixtures to be installed in the consumer's home.
  • the choices of the design features associated with the flooring 40 include various materials, such as for example, woods, laminate, stone, tile, vinyl, and carpet, and the colors, the finishes, the patterns, and the textures associated therewith.
  • the choices of the design features associated with the cabinet bases 42 , the lower cabinet doors 44 , the cabinet facers 46 , the upper cabinet doors 50 , and the crown molding 52 include various materials, such as for example, woods and laminates, and the colors, the finishes, the ornamentation, and the textures associated therewith.
  • the choices of the design features associated with the countertops 48 include various materials, such as for example, composites, laminates, stone, and tile, and the colors, the finishes, the patterns, and the textures associated therewith.
  • the choices of the design features associated with the handles 54 and knobs 55 include various materials, such as for example, metals and woods, and the colors, the finishes, the ornamentation, and the textures associated therewith.
  • selection pallets 58 , 60 , and 62 are provided to further supplement the choices for the design features of the display elements included in the product display 10 . As shown in FIGS. 1 and 2 , the selection pallets 58 , 60 , and 62 are provided adjacent the room mockups 12 , 14 , and 16 , respectively, and can be attached to the upper cabinet doors 50 thereof.
  • the selection pallets 58 , 60 , and 62 include various placards attached thereto.
  • indicia placards 64 and first, second, and third design placards 66 , 68 , and 70 can be provided on each of the selection pallets 58 , 60 , and 62 .
  • the indicia placards 64 can include advertising copy and explanatory materials regarding the selection of various alternate design features for the display elements.
  • the design placards 66 , 68 , and 70 can include samples providing additional alternate design features of the display elements.
  • the indicia placards 64 and the design placards 66 , 68 , and 70 can be permanently or removably attached to the selection pallets 58 , 60 , and 62 .
  • the design placards 66 , 68 , and 70 can be exchanged with other placards including further additional selections for the design features of the display elements.
  • the design placards 66 , 68 , and 70 can, for example, include samples 72 and 73 depicting additional alternate design features in the form of alternate material selections for the cabinet bases 42 , the lower cabinet doors 44 , the cabinet facers 46 , the upper cabinet doors 50 , and the crown molding 52 .
  • the design placards 66 , 68 , and 70 can, for example, include samples 74 depicting additional alternate design features in the form of alternate material selections for the countertops 48 .
  • the design placards 66 and 68 can, for example, include alternate handle selections 76 and alternate knob selections 77 for the handles 54 and knobs 55 , respectively.
  • the consumer can conceptualize the appearance of alternate configurations for the household fixtures, and select the design features for the household fixtures that comport with his or her tastes.

Abstract

A product display for selling household fixtures includes a display base, at least one wall provided adjacent the base, and a room mockup provided on said display base adjacent said at least one wall. The room mockup includes various display elements representing the household fixtures, and at least one of the display elements included has a set of alternate design features associated therewith. A selection pallet can be provided adjacent the room mockup. The selection pallet includes samples of alternate design features for the display elements.

Description

    TECHNICAL FIELD
  • The present invention is related to a product display for household fixtures and a method of merchandising, the display including a room mockup having various display elements representing the household fixtures included thereon.
    • BACKGROUND
  • Typically, household fixtures are sold in home improvement warehouses using full size models. The full size models simulate, for example, the appearance of bathrooms, kitchens, utility rooms, or wet bars to display the various household fixtures being sold. However, such full size models require relatively large amounts of retail space. Furthermore, alternate design features, such as choices for materials, colors, finishes, ornamentation, patterns, and textures, for the household fixtures are not readily displayed. Usually, the household fixtures included in a particular full size model are coordinated or aesthetically matched with one another. As such, to display household fixtures with alternate design features, it may be necessary to build other coordinated or aesthetically matched full size models.
  • As such, there is need for displaying various household fixtures in a relatively compact space while simultaneously displaying various alternate design features for the household fixtures.
    • SUMMARY
  • The present invention contemplates a product display provided to sell household fixtures including a display base, at least one wall provided adjacent the display base, and a room mockup provided on the display base adjacent the at least one wall, where the room mockup includes display elements representing the household fixtures.
    • BRIEF DESCRIPTION OF THE DRAWINGS
  • FIG. 1 is a perspective view of the product display according to the present invention.
  • FIG. 2 is a front elevational view of the product display depicted in FIG. 1.
  • FIG. 3 is an enlarged view of a portion of FIG. 2 depicting a selection pallet.
    •  DETAILED DESCRIPTION
  • The product display according to the present invention is generally indicated by the numeral 10 in the accompanying drawings. As discussed below, the product display 10 can be included in a retail setting to aid a consumer in selecting the configuration of household fixtures. The household fixtures can, for example, include cabinets including uppers, lowers, and cabinet hardware, countertops, crown molding, and flooring.
  • As shown in FIGS. 1 and 2, the product display 10 includes three (3) room mockups generally indicated by the numerals 12, 14, and 16. The room mockups 12, 14, and 16 include various display elements representing household fixtures that illustrate the available choices a consumer has when selecting the configuration of household fixtures to be installed in the consumer's home. As such, the room mockups 12, 14, and 16 serve as compact representations of, for example, bathrooms, kitchens, utility rooms, or wet bars, and illustrate the choices of design features (e.g., materials, colors, finishes, ornamentation, patterns, and textures) for the display elements available for selection by the consumer.
  • The product display 10 includes a platform 18 and an L-shaped wall 20. The platform 18 includes a platform floor 22 and a riser 23 supporting the platform floor 22, and the L-shaped wall 20 includes a first portion 24 and a second portion 25. The platform 18 and the L-shaped wall 20 are constructed with enough structural rigidity to allow the product display 10 to be moved. As such, the product display 10 can be, as necessary, shipped to and repositioned in a retail setting without the need for significant onsite assembly.
  • The platform 18 and the L-shaped wall 20 define a display area 26 in which the room mockups 12, 14, and 16 are disposed. For example, each of the room mockups 12, 14, and 16 are positioned on the platform floor 22 adjacent the first wall portion 24. As shown in FIGS. 1 and 2, the room mockups 12, 14, and 16 can be canted at identical angles with respect to the first wall portion 24.
  • The room mockups 12, 14, and 16 are framed by backboard walls 30, 32, and 34, respectively. The backboard walls 30, 32, and 34 serve as a backdrop for the room mockups 12, 14, and 16, respectively, and can be adorned with indicia and/or pictorials to enhance the visual appearance of the product display 10. As shown best in FIG. 1, the backboard walls 30, 32, and 34 can have concave shapes allowing the room mockups 12, 14, and 16 to be partially nested therein.
  • A cornice 36 can be provided adjacent the top of the product display 10. As shown best in FIG. 1, the cornice 36 extends from adjacent a vertical edge 38 of the first portion 24 to adjacent a vertical edge 39 of the second portion 25 of the L-shaped wall 20. The cornice 36 serves to partially frame the display area 26, and, like the backboard walls 30, 32, and 34, can be adorned with indicia and/or pictorials to enhance the visual appearance of the product display 10.
  • The cornice 36 can be used in concealing lighting fixtures (not shown) used to spotlight the room mockups 12, 14, and 16. The lighting fixtures, like the above-discussed indicia and pictorials, can enhance the visual appearance of the product display 10. The cornice 36 can also be used in supporting the room mockups 12, 14, and 16. For example, horizontal support rods 27 extend from the cornice 36 to the L-shaped wall 20. Furthermore, vertical support rods 28 extend from each of the room mockups 12,14, and 16 to the horizontal support rods 27. The horizontal support rods 27 and the vertical support rods 28 can be used to support the room mockups 12, 14, and 16 on the product display 10.
  • As discussed above, each of the room mockups 12, 14, and 16 include various display elements representing various household fixtures. For example, as shown in FIGS. 1 and 2, each of the room mockups 12,14, and 16 include display elements such as flooring 40, cabinet bases 42, lower cabinet doors 44, cabinet drawer facers 46, countertops 48, upper cabinet doors 50, crown molding 52, and cabinet hardware such as, for example, handles 54 and knobs 55.
  • Each of the room mockups 12, 14, and 16 include various display elements having various alternate design features to illustrate the choices available to the consumer. The room mockups 12, 14, and 16 can each have different overall appearances, and include display elements with design features coordinated or aesthetically matched with one another. As discussed above, the various alternate design features include choices of materials, colors, finishes, ornamentation, patterns, and textures. As such, a consumer can select from the various alternate design features for the various display elements to determine the ultimate configuration of the household fixtures to be installed in the consumer's home.
  • For example, the choices of the design features associated with the flooring 40 include various materials, such as for example, woods, laminate, stone, tile, vinyl, and carpet, and the colors, the finishes, the patterns, and the textures associated therewith. The choices of the design features associated with the cabinet bases 42, the lower cabinet doors 44, the cabinet facers 46, the upper cabinet doors 50, and the crown molding 52 include various materials, such as for example, woods and laminates, and the colors, the finishes, the ornamentation, and the textures associated therewith. Furthermore, the choices of the design features associated with the countertops 48 include various materials, such as for example, composites, laminates, stone, and tile, and the colors, the finishes, the patterns, and the textures associated therewith. Also, the choices of the design features associated with the handles 54 and knobs 55 include various materials, such as for example, metals and woods, and the colors, the finishes, the ornamentation, and the textures associated therewith.
  • Various selection pallets 58, 60, and 62 are provided to further supplement the choices for the design features of the display elements included in the product display 10. As shown in FIGS. 1 and 2, the selection pallets 58, 60, and 62 are provided adjacent the room mockups 12,14, and 16, respectively, and can be attached to the upper cabinet doors 50 thereof.
  • The selection pallets 58, 60, and 62 include various placards attached thereto. For example, as best shown in FIG. 3, indicia placards 64 and first, second, and third design placards 66, 68, and 70 can be provided on each of the selection pallets 58, 60, and 62. The indicia placards 64 can include advertising copy and explanatory materials regarding the selection of various alternate design features for the display elements. Furthermore, the design placards 66, 68, and 70 can include samples providing additional alternate design features of the display elements.
  • The indicia placards 64 and the design placards 66, 68, and 70 can be permanently or removably attached to the selection pallets 58, 60, and 62. For example, if removable, the design placards 66, 68, and 70 can be exchanged with other placards including further additional selections for the design features of the display elements.
  • The design placards 66, 68, and 70 can, for example, include samples 72 and 73 depicting additional alternate design features in the form of alternate material selections for the cabinet bases 42, the lower cabinet doors 44, the cabinet facers 46, the upper cabinet doors 50, and the crown molding 52. The design placards 66, 68, and 70 can, for example, include samples 74 depicting additional alternate design features in the form of alternate material selections for the countertops 48. Furthermore, the design placards 66 and 68 can, for example, include alternate handle selections 76 and alternate knob selections 77 for the handles 54 and knobs 55, respectively.
  • Given the various alternate design features for the display elements included in the room mockups 12, 14, and 16 and the selection pallets 58, 60, and 62, the consumer can conceptualize the appearance of alternate configurations for the household fixtures, and select the design features for the household fixtures that comport with his or her tastes.
  • While in accordance with the Patent Statutes, only the best mode and exemplary embodiments have been presented and described in detail, it is to be understood that the invention is not limited thereto or thereby. Furthermore, this Detailed Description merely describes exemplary embodiments and is not intended to limit the scope of the claims in any way. Indeed, the invention as described is broader than and unlimited by the described embodiments, and the terms used have their full ordinary meaning.

Claims (20)

1. A product display provided to sell household fixtures, comprising:
a display base;
at least one wall provided adjacent said display base; and
a room mockup provided on said display base adjacent said at least one wall, wherein said room mockup includes display elements representing the household fixtures.
2. A product display according to claim 1, wherein at least one of said display elements included in said room mockup has a set of alternate design features associated therewith.
3. A product display according to claim 2, wherein said room mockup includes a set of said alternate design features for said display elements, wherein an alternate design feature of one set is coordinated with an alternate design feature of another set.
4. A product display according to claim 3, wherein said alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
5. A product display according to claim 1, wherein said display elements comprise at least one cabinet door, a cabinet drawer facer, and a countertop.
6. A product display according to claim 5, wherein alternate design features available for said at least one cabinet door comprise materials, colors, finishes, ornamentation, and textures.
7. A product display according to claim 5, wherein alternate design features available for said cabinet drawer facer comprise materials, colors, finishes, ornamentation, and textures.
8. A product display according to claim 5, wherein said alternate design features available for said countertop comprise materials, colors, finishes, patterns, and textures.
9. A product display according to claim 5, wherein said display elements further comprise flooring, a cabinet base, crown molding, and cabinet hardware.
10. A product display according to claim 1, further comprising a selection pallet provided adjacent said room mockup, said selection pallet including samples of alternate design features for said display elements.
11. A product display according to claim 10, wherein said samples include an alternate material choice for one of said display elements, an alternate color choice for one of said display elements, an alternate finish choice for one of said display elements, an alternate ornamentation choice for one of said display elements, an alternate pattern choice for one of said display elements, and an alternate texture choice for one of said display elements.
12. A method of merchandising household fixtures, comprising:
displaying a plurality of room mockups;
including various display elements in each of the room mockups;
representing the household fixtures using the various display elements;
providing alternate design features for the various display elements; and
selecting from the alternate design features for the various display elements to determine the configuration of the household fixtures being purchased.
13. A method of merchandising according to claim 12, further comprising displaying at least one selection pallet including samples of the alternate design features for the various display elements.
14. A method of merchandising according to claim 13, further comprising selecting from the samples of the alternate design features included on the at least one selection pallet to determine the configuration of the household fixtures being purchased.
15. A method of merchandising according to claim 12, wherein the alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
16. A method of merchandising according to claim 12, wherein the display elements include at least one cabinet door, a cabinet drawer facer, a countertop.
17. A method of merchandising according to claim 16, wherein the display elements further comprise flooring, a cabinet base, crown molding, and cabinet hardware.
18. A product display provided to sell household fixtures, comprising:
a display base;
a plurality of room mockups provided on said display base; and
selection pallets provided adjacent each of said room mockups, wherein said room mockups include display elements having alternate design features associated therewith, and said selection pallets include samples for said alternate design features.
19. A product display according to claim 18, wherein said alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
20. A product display according to claim 19, wherein said samples include an alternate material choice for one of said display elements, an alternate color choice for one of said display elements, an alternate finish choice for one of said display elements, an alternate ornamentation choice for one of said display elements, an alternate pattern choice for one of said display elements, and an alternate texture choice for one of said display elements.
US11/591,339 2006-11-01 2006-11-01 Product display Abandoned US20080099418A1 (en)

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US8827089B2 (en) 2011-12-09 2014-09-09 Target Brands, Inc. Vertical display structure with bump out assembly
US9962016B1 (en) 2017-01-25 2018-05-08 Target Brands, Inc. Retail display bracket

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