US20090191955A1 - Location detection system for use with gaming devices and method of use - Google Patents
Location detection system for use with gaming devices and method of use Download PDFInfo
- Publication number
- US20090191955A1 US20090191955A1 US12/357,766 US35776609A US2009191955A1 US 20090191955 A1 US20090191955 A1 US 20090191955A1 US 35776609 A US35776609 A US 35776609A US 2009191955 A1 US2009191955 A1 US 2009191955A1
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- United States
- Prior art keywords
- player
- patron
- gaming
- location
- server
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
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Classifications
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
- G07F17/3202—Hardware aspects of a gaming system, e.g. components, construction, architecture thereof
- G07F17/3216—Construction aspects of a gaming system, e.g. housing, seats, ergonomic aspects
- G07F17/3218—Construction aspects of a gaming system, e.g. housing, seats, ergonomic aspects wherein at least part of the system is portable
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
- G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
- G07F17/3227—Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
- G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
- G07F17/323—Data transfer within a gaming system, e.g. data sent between gaming machines and users wherein the player is informed, e.g. advertisements, odds, instructions
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
- G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
- G07F17/3232—Data transfer within a gaming system, e.g. data sent between gaming machines and users wherein the operator is informed
- G07F17/3237—Data transfer within a gaming system, e.g. data sent between gaming machines and users wherein the operator is informed about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players
- G07F17/3239—Tracking of individual players
Definitions
- Step 146 may include estimating a future third location or position 182 where the patron 18 may move to after a period of time.
- the third position may be along future path 147 A or may be in other locations.
- Other future locations of patrons may also be forecasted or estimated.
- the future path 147 A and third location 182 may be calculated by interpolation of previous player or patrons positions or maybe forecasted using other means such as least squares regression or other curve fitting and estimating techniques.
- the patron identification system 24 may be used to deliver assistance to casino customers and patrons. If the patron requires assistance or is experiencing a medical condition, the patron identification system 24 may help direct emergency personnel to the precise location of the patron 18 .
Abstract
A location detection and tracking system for use in a casino. The system includes several gaming devices that are configured to allow a player to place a wager and to play a game. A player locator device is configured to transmit at least one location of the player. A server is in communication with the gaming devices and the player locator device. The server determines a first location of the player, accesses a database of player preference parameters and selects at least one of the player preference parameters. A gaming device that is in proximity to the first location can be determined and the selected player preference parameter can be downloaded to the gaming device. The server causes the gaming device to display the selected player preference parameter.
Description
- This application claims priority to U.S. provisional patent application Ser. No. 61/023,403, filed Jan. 24, 2008 and 61/088,601 filed Aug. 13, 2008 the contents of which is herein incorporated by reference.
- The present invention relates to player tracking devices for casinos. More specifically, the present invention relates to player location detection and tracking systems that can be used in a casino to track player movement and change or reconfigure gaming devices.
- Casino service is improved by efficient delivery of goods and services to game players or casino patrons as they move about the facility. It is known to track casino patrons by monitoring play at gaming devices using a card given to the patron either upon arrival or as a membership card. The length of time games are played and the amount wagered may be recorded.
- In the prior art, patent application publication US 2007/0117623 A1 to Nelson et al. (Nelson) alleges to disclose a dynamic casino tracking and optimization system. The system appears to utilize a player tracking system for enhancing a game player's experience.
- US 2008/0127174 A1 to Johnson (Johnson) alleges to disclose methods for transmitting and installing software on a gaming machine in a gaming network. The method appears to transmit gaming software between a gaming server and a gaming device to allow a patron to request and play an updated or new game.
- In one embodiment, the present invention comprises a gaming system that includes several gaming devices that are configured to allow a player to place a wager and to play a game. A player locator device is configured to transmit at least one location of the player. A server is in communication with the gaming devices and the player locator device. The server determines a first location of the player, accesses a database of player preference parameters and selects at least one of the player preference parameters. A gaming device that is in proximity to the first location can be determined and the selected player preference parameter can be downloaded to the gaming device. The server causes the gaming device to display the selected player preference parameter.
- In another embodiment, the present invention comprises a method of gaming. The method includes receiving a signal indicative of a patron position, determining a first location of the patron and accessing a database of patron preference parameters. At least one of the patron preference parameters is selected. A first gaming device is determined that is in proximity to the first location. The selected patron preference parameter is downloaded to the first gaming device and the first gaming device displays the selected patron preference parameter.
- In an additional embodiment, the present invention comprises a gaming system that includes several gaming devices that are adapted to allow a player to place a wager and to play a game. A player locator device is adapted to communicate a player position. A server is in communication with the gaming devices and the player locator device. The server has a processor. Software operates on the processor to determine a first position of the player, identify the player and select at least one player preference parameter associated with the player from a database of player preference parameters. The software further operates to determine a first gaming device that is in proximity to the first position, determine a first display to be shown on the first gaming device and causes the first gaming device to show the first display.
- In yet another embodiment, the present invention comprises a gaming system that includes means for allowing a player to place a wager and to play a game and means for determining a player position. A means for identifying the player and means for determining at least one player parameter associated with the player are also in the gaming system. The gaming system further has means for selecting a first gaming device that is in proximity to the player position, accessing data associated the player parameter and displaying the data associated with the player parameter on the first gaming device.
- In an embodiment, the present invention comprises a location detection system for detection of a patron in the vicinity of a gaming device and configuring the gaming device on the fly to appeal to the patron as the patron walks near the gaming device. A message sent to the gaming device from a central server is based on the patron's preferences and optimized to offer special benefits to the patron or the group the patron is with to attract and engage the patron. The patron tracking system tracks the patron by means of patron identification at known locations in the facility. The patron's location is compared to the known location of gaming devices and electronic displays such as marquees. The server system is in communication with the gaming device and stores a plurality of game configurations for download to each individual gaming device.
- The server is further in communication with the patron tracking system to detect the location of the patron. The server optimizes the use of the vacant gaming devices and marquee displays to entice and enhance the patron's experience by displaying announcements, game configurations and messages selected based on the patron's known preferences and other food, beverage and concierge services. These offers are displayed in real time on the fly on the gaming device screens as the patron moves into the vicinity of the gaming device. As the patron moves through the facility an optimizing means in the server continues to reconfigure gaming devices proximate to and in the field of view of the patron. Information gathered about the patron's movement in the facility, game selections and spending choices is gathered and stored in the patron profile database.
- The above description sets forth, rather broadly, a summary of one embodiment of the present invention so that the detailed description that follows may be better understood and contributions of the present invention to the art may be better appreciated. Some of the embodiments of the present invention may not include all of the features or characteristics listed in the above summary. There are, of course, additional features of the invention that will be described below and will form the subject matter of claims. In this respect, before explaining at least one preferred embodiment of the invention in detail, it is to be understood that the invention is not limited in its application to the details of the construction and to the arrangement of the components set forth in the following description or as illustrated in the drawings. The invention is capable of other embodiments and of being practiced and carried out in various ways. Also, it is to be understood that the phraseology and terminology employed herein are for the purpose of description and should not be regarded as limiting.
- The various embodiments of the present invention may, but do not necessarily, achieve one or more of the following advantages:
- The ability to provide customized food service offerings in real time to game players or patrons based on a number of patrons having common food preferences in the casino;
- The ability to update usage and preference data for a patron;
- The ability to configure food and drinks for the patron and deliver quickly;
- The ability to recall dealers or favorite personnel based on the patron's presence;
- The ability to interactively configure vacant gaming devices and displays as the patron walks through the casino;
- The ability to forecast and predict the future movement of casino patrons and game players within a casino;
- The ability to provide customized game selection on games adjacent to the patron as the patron moves through the casino to entice play at such games;
- The ability to provide an attractive gaming environment that can be changed in real time based on the preferences of a particular patron as they enter and browse around in the casino;
- The ability to provide dynamic reconfiguration of gaming devices based on common characteristics of a group of patrons in the casino;
- The ability to provide on the fly reconfiguration of gaming devices based on patron preferences of a particular patron in the casino;
- The ability to instruct gaming devices to display messages about gaming, food or beverage promotions to optimize engagement of individuals in a group of patrons by message selection and download based on common preferences when members of the group are in the vicinity of the gaming device;
- The ability to provide downloaded messages that are optimized to entice several members of a group to vacant gaming devices near one or more members of the group by determining the location of the group member, identifying a nearby vacant gaming device or marquee and downloading the messages to the vacant gaming devices;
- The ability to reconfigure gaming devices to display different games or pay tables based on common preferences of members of a group of patrons in the casino; and
- The ability to provide customized, on the fly reconfiguration of gaming devices to display different games or pay tables based on patron preferences recorded in the patron tracking system.
- These and other advantages may be realized by reference to the remaining portions of the specification, claims, and abstract.
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FIG. 1 is substantially a top plan layout view of a casino gaming room of the present invention. -
FIG. 2 is substantially a front plan view of a patron having a patron locater device of the present invention with a cutaway view of the patron location device showing some of the internal components. -
FIG. 3 is substantially a diagrammatic view of a network topology layout of the present invention. -
FIG. 4 is substantially a front view of a gaming device of the present invention. -
FIG. 5 is substantially a flowchart of a method for tracking a patron of the present invention. -
FIG. 6 is substantially a flowchart of a method for tracking a group of patrons of the present invention. -
FIG. 7 is substantially a flowchart of a method for projecting a future path of a patron in the casino of the present invention. - In the following detailed description of the embodiments, reference is made to the accompanying drawings, which form a part of this application. The drawings show, by way of illustration, specific embodiments in which the invention may be practiced. It is to be understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.
- Referring to
FIG. 1 , a layout or floor plan of acasino 32 is shown comprising a gaming system, game player identification system orpatron identification system 24 for identification and location detection of a game player orpatron 18 in thecasino 32. Thepatron 18 can be tracked geographically to determine the position of the player within the casino and allow dynamic, real time or on the fly reconfiguration of thegaming devices 28 and signs ormarquee 49 that are in proximity to thepatron 18, as thepatron 18 walks or moves through thecasino 32. The patron may viewsigns 49 as they move within the casino. - Continuing to refer to
FIG. 1 , the casino may further include an entrance orfront door 34 and agaming area 36 that hasgaming devices 28 that are assembled into clusters or groups ofgaming devices 37. Thegaming area 36 may include a blackjack table 38 and specialty gaming tables such as craps table 40.Gaming devices 28 may include a wide variety of gaming devices such as slot machines, video poker, bonus games or community games. Eachgaming device 28 can have a predetermined location within the casino. - The
casino 32 may also include arestaurant 42 adjacent to thegaming area 36 for providing dining services to game players and patrons. The restaurant may have several tables 44, abar 46 and ahostess station 48. A sign ormarquee 49 and aloudspeaker system 53 are located in the casino and may be used to communicate specials or promotions such as games, tournaments, news, weather, and gambling lessons. Themarquee 49 has a predetermined field ofview 51 from which themarquee 49 is visible.Fixed antennas 50 may be mounted in thecasino 32 on the ceiling for zone monitoring, and may also be integrated into the casino fixtures likegaming devices 28, tables 38, 40 and aroundentrance 34. - The fixed
antennas 50 are positioned in the casino for use with a locator device to determine the location and movement of game players within the casino.Antennas 50 may determine a first game player or patron location 85 and a second patron location 135 by receiving signals from a player locator device orpatron detection device 10 as thepatron 18 moves through thecasino 32.Patron 18 may move from first location 85 to second location 135 by traveling along path 147. - Referring to
FIG. 2 , player location detector or patron locater apparatus ordevice 10 can be in communication with the fixedantenna 50.Patron locater device 10 can be worn or carried by a game player orpatron 18. Thepatron locater device 10 is adapted to contain patron identification information such as apatron name 11 andaccount number 12. Thepatron locater device 10 may be arewards card 13 or radio frequency identification device (RFID) 14 issued by the casino. The patron locator device may be a passive RFID device that is activated and read by an externally applied electromagnetic field or may be an active RFID device using a battery and a low power RF transmitter. - The RFID device 14 may comprise an identification card 15, or personal device 16 such as a lapel pin, or pen. Alternatively, the
patron locater device 10 may be a personal electronic device 17 belonging topatron 18 that has a wireless signal output. The personal electronic device 17 may be a cell phone 19, pager, a personal data assistant (PDA) 21, or other electronic communication device. - Any signals received by
antenna 50 are processed by a receiver/transmitter 50A. The processing may include amplification and filtering of the radio frequency signals and analog to digital conversion of any data and information received. Receiver/transmitter 50A may be in communication with acentral server 56 through a cable ornetwork 55. The information from receiver/transmitter 50A is communicated toserver 56 and synchronized with apatron identification system 24 for detection, identification and location determination of the game player orpatron 18. - The
server 56 may use fixedantenna 50 to detect signals transmitted bypatron detection device 10. Severalfixed antennas 50 may receive a location signal sent from thepatron detection device 10 for triangulation of the signal to determine the location of therespective patron 18. - The player or
patron locater device 10 illustrated inFIG. 2 may further have an integrated circuit or chip 20, apatron antenna 22, a power supply 23 andmessage display 25. Integrated circuit 20 may be in communication withantenna 22, power supply 23 anddisplay 25. Integrated circuit 20 may have a memory section.Patron antenna 22 may be configured to transmit information such as from an RFID tag 14, cell phone 19, a Bluetooth device or other wireless device or reflect a signal from the fixedantenna 50. Thepatron locater device 10 may also be adapted to receive and display a message onmessage display 25. Thepatron locater device 10 may comprise an integrated chip 20 andpatron antenna 22 to provide patron identification and location signals. Thepatron locater device 10 may store data on the chip 20 which may be remotely retrieved. The chip 20 may be configured for storing and processing information, modulating and demodulating a (RF) signal, and other specialized functions. Alternatively,patron locater device 10 may operate withonly patron antenna 22 integrated in or printed directly onto any of thedevices 13, 14, 15, and 16 for the purpose of identification using radio waves. The radiofrequency patron antenna 22 integrated into thepatron locater device 10 may be distributed to thepatron 18 upon entering thecasino 32 or may be issued forpatron 18 to keep and use repeatedly. - With continued reference to
FIG. 2 , in one embodiment, thepatron locater device 10 may include an internal Global Positioning Satellite (GPS)receiver 27A that has GPS functions.Receiver 27A can receive GPS signals 27C from asatellite 27B throughantenna 22 to determine the global position location of thepatron locater device 10. Thepatron locater device 10 may also transmit frompatron antenna 22, a signal comprising GPS location and patron identifier information to the fixedantenna 50 of thepatron identification system 24. - Referring now to
FIG. 3 , a gaming system, player location detection system or patron identification andlocation system 24 comprises acentral server 56 connected bynetwork 55 and receiver/transmitter 50A to fixedantennas 50.Server 56 can be in communication throughnetwork 55 withgaming devices 28 and sign ormarquee 49.Server 56 can be a conventional computer or computer server that contains aprocessor 56A that is in communication with amemory 56B.Memory 56B may be any suitable data storage device such as random access memory, hard drives or tape storage devices. Software programs may be stored inmemory 56B for operation onprocessor 56A. -
Network 55 may be an Ethernet network that is hardwired or is wireless. Bluetooth or similar wireless or hard-wired network can be used to communicate information to and fromserver 56.Server 56 may have a player or patronpreferences parameter database 57 that contains information relative to eachpatron 18 registered in thecasino 32. Playerpreference parameter database 57 can be stored inmemory 56B and can be accessed byprocessor 56A. Patronpreference parameter database 57 can comprise information and preferred gaming parameters such as, wagering information, game preferences, food ordering history, drink preferences, day and time of player visits, frequency of visits, preferred music and reward preferences that are stored to enhance the patrons gaming experience at the casino. -
Server 56 can be in communication withpatron locator device 10 through receiver/transmitter 50A that is connected to the fixedantennas 50 for receiving and transmitting signals fromgaming devices 28 andpatron locater 10. Alternatively,gaming devices 28 can be in communication withserver 28 throughnetwork cable 55. - With reference to
FIG. 3 and additional reference toFIG. 1 , signals frompatron locater device 10 are used to determine a first patron location 85 (FIG. 1 ) of eachpatron 18.Gaming devices 28 may have a remotelyprogrammable memory 59A.Gaming devices 28 may also have a controller orprocessor 59B for controlling the operation of eachgaming device 28.Controller 59B is in communication withprogrammable memory 59A.Gaming devices 28 can be located at predetermined gaming device locations in the casino.Server 56 can change the games and parameters ofgaming devices 28 by downloading game software from agame database 59 stored inserver memory 56B to gaming deviceprogrammable memory 59A.Gaming devices 28 may either store game data (games, graphics, pay tables, etc.) inmemory 59A or the data may be downloaded as needed fromcentral server 56. -
Gaming devices 28 may be in communication with thecentral server 56 to allow control and communication of messages, data and commands. Thegaming device 28 may display information downloaded fromgame database 59 such as games for play, a menu of available games, game trailers or promotional videos or trial versions of new games. Games displayed ongaming device 28 may be selected by thepatron 18 atgaming device 28 or may be remotely queued by theserver 56 from common characteristics between the message and theplayer preferences database 57. Games shown ongaming device 28 may be initiated based on the time of day, the presence of one or more game players or patrons or may be dynamically changed or optimized in real time based on the proximity of a patron or group of patrons togaming device 28. -
Server 56 may promote a particular game by displaying a logo, trademark, pay tables, rules, etc. onvideo display 60 to entice a player to continue playing or to attract a player to avacant gaming device 28 that is not being played. - The plurality of fixed
antennas 50 are positioned at predetermined locations to detect and locate signals frompatron locater devices 10. The signals are communicated to theserver 56 to calculate a first patron location 85. The first patron location 85 is stored in theserver 56 with identification information identifying thepatron 18. Theserver 56 compares the first patron location 85 with the predetermined location ofgaming devices 28 to calculate a relative proximity of thepatron 18 to thegaming device 28. Theserver 56 can determine whichgaming devices 28 are vacant or unused in the vicinity of thepatron 18 and may download data, information and messages containing game configurations or informational displays or announcements fromgame database 59 to suchvacant gaming devices 28 proximate to entice thepatron 18 to play. Information may also be downloaded fromplayer preference database 57 such as preferred music. - The messages may contain information about promotions offered in the casino, display the patron's preferred game or game configuration, or other visual attractions to entice the
patron 18 to play ongaming device 28. The player's preferred music may be played bygaming device 28. Furthermore, theserver 56 may communicate to therestaurant 42 orbar 46 to prepare and deliver a drink or food to thepatron 18 at the first patron location 85 to enhance the patron's gaming experience. - Continuing to refer to
FIG. 3 , theserver 56 has a database ofpatron preferences 57 that contains information on each player or patron registered with thecasino 32. The database can contain patron preference information about the patron such as for example, financial resources, employment, game preferences, food preferences and allergies, drink preferences, emergency contact information, preferred times and dates to play and other information obtained from private and public databases. -
Server 56 may offer a casino wide promotion if a group of patrons having similar patron preferences is detected in the casino simultaneously. For example, if a group of five or more patrons are detected in the casino at once that all have indicated or displayed a preference for $1,000 Baccarat, theserver 56 may download and configure Baccarat games atvacant gaming devices 28 by configuring and announcing an upcoming tournament to entice the patrons to join in and play. Likewise, if a group of patrons is detected in the casino that have indicated or displayed a preference for eating lobster,server 56 may to send a message to the restaurant 42 (FIG. 1 ) and send a message to vacant and/orother gaming devices 28 about a lobster dinner promotion. - Any information gathered by
server 56 may be stored for optimization of the changes tovideo displays 60, signs ormarquee 49, various other displays and promotional announcements to maximize the response by the game players or patrons in the casino. - Table 1 below shows an example of the types of data and information that may be stored in
player preference database 57. Table 1 shows exemplary patron preferences for three different game players. Each patron may prefer different games, foods, music, drinks and may wager different amounts. - The concentration of a group of patrons at a particular location in the casino or having similar backgrounds such as a company sponsoring a meeting may cause
server 56 to adapt the optimization of messages to appeal to the group of patrons. For example, if a group similar to Patron 3 favoring Roulette is entering an area, theserver 56 may configure severalvacant gaming devices 28 to show Roulette on the video displays 60 of thegaming devices 28 in that area. -
TABLE 1 Preference Name Patron 1 Patron 2 Patron3 Beverage Domestic beer Scotch Import Beer Food Steak Lobster Steak Game 1 Baccarat Baccarat Roulette Game 2 Video Slots Bingo Video Slots Wager level $1,000 $1,000 $100 Snack Nachos Nachos Nachos Time of visit Morning Evening Morning Account Balance $1,250 $9,550 $97,100 - When a group of patrons with similar patron preferences is detected in the casino,
server 56 may schedule and arrange services or ensure proper resources are available to satisfy a majority of the group's preferences. In addition, if a large group of patrons such as 500 or 1000 individuals, for example are in thecasino 32, who each prefer video poker,server 56 may display video poker on thevacant gaming devices 28 or offer a special video poker tournament displayed onmarquee 49 and make and announcement onloudspeaker system 53. Theserver 56 may be programmed to optimize the promotion of services provided to the patrons by gathering information on individual preferences and reconfiguringvacant gaming devices 28 andmarquee 49 in a real time, dynamic, or on the fly manner as patrons move about the casino. - Turning now to
FIG. 4 , further details ofgaming devices 28 will now be described.Gaming device 28 can be in communication withserver 56 throughnetwork 55. Eachgaming device 28 has acontroller 59A andmemory 59B.Gaming device 28 can include a configurable touchscreen video display 60.Gaming device 28 is shown configured to play avideo slots game 62 having a digital representation of a plurality ofnumerical reels 64. Atouch display area 66 ofvideo display 60 may be used to allow thepatron 18 to select a new game from a menu of games. Alternately, anothertouch display area 68 may be used to select a specific game selected from a list of games stored in the patron's preference database. - The game player may use touch
screen command area 70 ondisplay 60 to input commands and information to theserver 56 for functions such as placing a wager. Thecard reader 72 may be used to read thepatron locater device 10 and identify the patron, register the patron's position in thecasino 32 and reflect financial information for wagering at thegaming device 28.Card reader 72 can be in communication withcontroller 59A. - Alternatively, fixed
antenna 50 may be disposed ongaming device 28 for receiving and transmitting signals to and from thepatron locater device 10. The fixedantenna 50 is adapted to send or receive a signal for locating thepatron locater device 10. - The
physical exterior 74 of thegaming device 28 may be generic with a number of video displays 60 looking very similar. Thevideo display 60 ofvacant gaming devices 28 may display amessage 76 to promote the casino or specific customer service resources in the casino such as the restaurant, bar, or a particular game.Message 76 may by display a text message, a logo, trademark, pay tables, rules or other communications. Thevideo display 60 may also be used to display such rules and pay tables when the customer selects a game for play. - Referring to
FIGS. 1 , 2, 3, 4 and 5, a flowchart of amethod 78 of locating patrons and configuring gaming devices in a casino is shown.Method 78 can be programmed in software stored inmemory 56B and run onprocessor 56A of server 56 (FIG. 3 ) as part of an optimization routine to optimize casino revenue and game player experience.Method 78 may perform some or all of the following steps in a logical order which may not be the order listed. - At
step 79, casino patrons may register with the casino and receive apatron locater device 10 or receiver/transmitter 50A may detect a patron's previously issuedlocator device 10 or a personal electronic device such as cell phone; - Receiver/
transmitter 50A and fixedantenna 50 receive a signal frompatron locator device 10 instep 80. The signal is transmitted toserver 56 where the identity of thepatron 18 is established atstep 82. - At
step 84, the location of the patron in the casino at a first patron location or position 85 is determined.Step 84 may include receiving a location signal from one or morefixed antennas 50 and triangulating the location signal between severalfixed antennas 50 to locate the position of thepatron locater device 10. Alternatively, a global positioning system (GPS) signal may be used to determine the first patron location 85. - Patron preference information is retrieved by
server 56 frompatron preference database 57 atstep 86. Next,decision 88 determines if the patron is playing agaming device 28. If the patron is currently playing agaming device 28, the patron' game play is monitored atstep 90 to detect declining or waning interest in the game. The detection of a decrease in game interest may include a decrease in the frequency of game play and a reduction in wagers. - At
step 92, incentives are offered ongaming device 28 to the game player to continue game play. For example, if the rate of game play is slowing, messages may be downloaded for display onvideo display 68 such as an alternative pay table to increase player excitement or an alternative game that may be downloaded fromserver 56. Alternatively, a bonus game may be triggered upon the detection of declining player interest. - If a player is not playing a
gaming device 28 indecision 88, a vacant gaming device is located nearby the patron instep 94 and selected. Avacant gaming device 28 in proximate relation to the first patron location 85 is selected by comparing a predetermined location of eachvacant gaming device 28 with the first patron location 85. In addition, amarquee 49 in the field of view of the first patron location 85 is determined instep 94 by comparing the first patron location 85 with the predetermined field ofview 51 of each sign ormarquee 49. - Next, at
step 96,server 56 selects messages, game information and games fromgame database 59 andplayer preference database 57. The games, game information and messages may comprises, games, gaming device configurations, pay tables, game promotions or food and beverage promotions. - At
step 98,server 56 downloads game and message data tovacant gaming devices 28 in proximity to first patron location 85 for display onvideo display 60 within view of the patron. The player's preferred games as recorded in the player preference database and patron messages are shown onvideo display 60 andmarquee 49 instep 100. After a pre-determined period of time,method 78 returns to step 80 fromstep 100 in order to continuously monitor and track the location and movement of the patron within the casino.Method 78 may continuously monitor and track the location of patrons and continuously download games and messages to gaming devices in real time throughout the casino as patrons continuously move about the casino. - Referring to
FIGS. 1 , 2, 3, 4 and 6, a flowchart of amethod 114 of locating a group of patrons and configuring gaming devices in a casino is shown.Method 114 can be programmed in software stored inmemory 56B and run onprocessor 56A of server 56 (FIG. 3 ) as part of a dynamic real time optimization routine to optimize casino revenue and game player experience.Method 114 may perform some or all of the following steps in a logical order which may not be the order listed.Method 114 can change the configurations ofgaming devices 28 on the fly to enhance the gaming experience of a group of game players. -
Method 114 may locate and identifyseveral patrons 18 that are associated with a group of patrons 21.Server 56 can access thepatron preference database 57 to associate the profiles of individual members of the group to determine the most common patron preferences that are common to the group in order to appeal to the most casino patrons at the same time. The patron profiles as a group may be used and analyzed byserver 56 that is adapted to run a software optimization routine to optimize casino revenue and game player enjoyment.Server 56 can download games and information tovacant gaming devices 28 and generate and display messages about promotions on themarquee 49.Method 114 may perform some or all of the followingsteps using server 56. - At
step 116, the location of the group of patrons 21 in the casino is determined. It is assumed that a majority of the members of the group have aplayer locator device 10 or a device that can be accessed to determine the location of the casino patrons. The group of patrons 21 may be in relative proximity to each other within the casino. Step 116 may include receiving a position or location signal from one or morefixed antennas 50 and triangulating the location signal between severalfixed antennas 50 to determine the position of thepatron locater devices 10. Alternatively, a global positioning system (GPS) signal may be used to determine the patron locations. - Patron preference information for the group of patrons is retrieved by
server 56 frompatron preference database 57 atstep 117. Also atstep 117, the patron preferences are compared to determine the most common player preferences of the group of patrons. - Next, at
step 118,server 56 selects messages, game information and games fromgame database 59 based upon the player preferences that are common to the group of players or patrons. The games, game information and messages may comprises, games, gaming device configurations, pay tables, game promotions or food and beverage promotions. - At
step 119,method 114 locatesgaming devices 28 that are not being played in the vicinity of the group of patrons. One or more marquees orsigns 49 that are not being used may also be located instep 119. - At
step 120,server 56 downloads game and message data tovacant gaming devices 28 in proximity to the location of the group of patrons for display onvideo displays 60 within view of the patrons. The most common games preferred by the group can be shown on video displays 60. Common interest messages can be selected byserver 56 by comparison to theplayer preference databases 57 atstep 122. Atstep 124, the common interest messages can be downloaded tomarquees 49 for display to the group of patrons. - At
step 126, the game play at the formerlyvacant gaming devices 28 is monitored or measured to determine the effectiveness of the game selections displayed ongaming devices 28 and also the effectiveness of the messages displayed onmarquee 49. If it is determined that the games and messages are not effective in increasing game play,server 56 may determine alternative games and messages to be displayed. - After a pre-determined period of time,
method 114 may return to step 116 fromstep 126 in order to continuously monitor and track the location and movement of the group of patrons 21 within the casino.Method 114 may continuously monitor and track the location of one or several groups of game players or patrons and continuously download games and messages to gaming devices in real time throughout the casino as the groups of patrons continuously move about the casino. - Referring to
FIGS. 1 , 2, 3, 4 and 7, a flowchart of amethod 160 of locating one or a group of patrons, projecting or forecasting a future location or direction of movement of the patrons and configuring gaming devices in a casino is shown.Method 160 can monitor the movement of casino patrons by calculating a change in location and can estimate the future direction of movement of casino patrons over time.Server 56 may perform portions ofmethods method 160. -
Method 160 can be programmed in software stored inmemory 56B and run onprocessor 56A of server 56 (FIG. 3 ) as part of a dynamic real time optimization routine to optimize casino revenue and game player experience.Method 120 can re-configure the configurations ofgaming devices 28 in real time to enhance the gaming experience of game players.Method 120 may perform some or all of the following steps in a logical order which may not be in the order listed. -
Method 120 includesstep 131 where a first patron location 85 is determined. Atstep 133, the time that the patron is at the first patron location 85 is also recorded as a time stamp in a database ofserver 56. It is assumed that the patron or patrons have aplayer locator device 10 or a device that can be accessed to determine the location of the casino patrons. - At
step 134, a second patron location 135 is determined. Atstep 136, the time that the patron is at the second patron location 135 is recorded as a time stamp in a database ofserver 56. -
Server 56 can calculate the distance between the first patron location 85 and the second patron location 135 to determine a change in position along path 147 (FIG. 1 ) of the patron instep 138. Atstep 140, the time interval to travel between the first patron location 85 and the second patron location 135 is calculated by the difference of the time stamps. - At
step 142,server 56 calculates the velocity of travel by dividing the distance traveled by the time interval. The direction of travel of the patron is determined instep 144. -
Server 56 calculates and determines a possible future path 147A of travel of the patron instep 146. Step 146 may include estimating a future third location orposition 182 where thepatron 18 may move to after a period of time. The third position may be along future path 147A or may be in other locations. Other future locations of patrons may also be forecasted or estimated. The future path 147A andthird location 182 may be calculated by interpolation of previous player or patrons positions or maybe forecasted using other means such as least squares regression or other curve fitting and estimating techniques. - At
step 148,gaming devices 28 that are not being played along or close to the future path 147A of travel of the game player are determined and identified. -
Method 160 then selects and downloads messages, game information and games fromgame database 59 andplayer preference database 57 atstep 149. The games, game information and messages may comprises, games, gaming device configurations, pay tables, game promotions or food and beverage promotions. Step 149 includes downloading game and message data tovacant gaming devices 28 in proximity to the future path 147 of travel orthird location 182 of the patron. In addition, patron messages can be shown onvideo display 60 andmarquee 49 instep 149. After a pre-determined period of time,method 160 returns to step 131 fromstep 149 in order to continuously monitor, track and determine the future location or path of movement of the patron within the casino.Method 78 may continuously monitor, track and project the future location of patrons and continuously download games and messages to gaming devices in real time throughout the casino as patrons continuously move about the casino. - Referring to
FIGS. 1-7 ,server 56 is adapted to perform real time, dynamic reconfiguration ofmarquee 49, video gaming device screens 60 and public announcement broadcasts over theloudspeaker system 53, based on groups ofpatrons 18 having similar player or patron preferences. -
Patron identification system 24 can detect one orseveral patrons 18 that are present and moving about incasino 32.Server 56 can optimize the configuration in real time ofvacant gaming devices 28,marquee 49 and audio and computer messages to entice patrons to playgaming devices 28.Server 56 can select the reconfiguration ofgaming devices 28 by use of individual patron profiles of patron preferences to appeal to a single patron or to pick common characteristics from a plurality of patron preferences relating to members of a group of patrons in order to maximize revenue to the casino. - For example, the reconfiguration may include downloading certain games that appeal to
several patrons 18 in the group of patrons 21 from theserver 56 to thegaming devices 28. More specifically, if thepatron identification system 24 detects a number ofpatrons 18 in the casino that like to play poker,server 56 may download poker games on all of thegaming devices 28 that are not currently busy or vacant in the vicinity of the patron to increase the number ofgaming devices 28 that display poker games. - Messages may also be changed and displayed as
casino patrons 18 approach thevideo display 60 or come into view of amarquee 49. Non-regular patrons in the casino such as those attending a convention may be identified as a possible group andserver 56 may have a message for non-regular patrons such as a message that can be displayed on thegaming devices 28 andmarquee 49 that convention attendees may receive a free welcome drink atbar 46. -
Server 56 may also perform a real time on the fly reconfiguration ofgaming devices 28 based on an individual's patron preferences. If the system detects acertain patron 18 in thecasino 32, theserver 56 can downloads tovacant gaming devices 28 in the patron's area, selected games, messages or graphics that thepatron 18 favors. Thegaming device 28 may display different games or pay tables based on patron preferences. - For example, a “high roller” (a preferred casino visitor) may be offered a pay table with higher bonuses or higher pay back. Some
gaming devices 28 can also use thevideo display 60 to show video presentations that are not related to thegaming device 28 such as a sporting event, news broadcast or TV show, so that thepatron 18 can watch the presentation while they play. If thepatron identification system 24 detects aparticular patron 18, it can causevacant gaming devices 28 in that area to display the patron's favorite show on thevideo display 60. - The
server 56 may be programmed for optimization based upon patron locations. Thepatron identification system 24 can optimizes the mix of gaming device configurations that are preloaded onvacant gaming devices 28 to be coordinated with the movement or location or projected path ofpatrons 18. When more casino patrons playgaming devices 28 for longer periods of time, the casino earns more revenue. In one example, thepatron identification system 24 may detect that there is a high density ofpatrons 18 around aparticular entrance 34 or that there is heavy traffic in therestaurant 42. - With additional reference to table 1, the mix of the group of patrons 21 may comprise a group of 30% similar to
Patron 1, 50% similar to Patron 2 and 15% having a similar profile to Patron 3.Server 56 may change the mix of games, gaming configurations, messages and promotions displayed onvideo displays 60 adjacent therestaurant 42 to optimize play and lure and direct the group of patrons to other parts of thecasino 32. -
Server 56 may display a promotion featuring a favorable pay table ongaming devices 28 in a location that is close toentrance 34 to reduce congestion in front of the restaurant.Server 56 may also configure 45% of the available orvacant gaming devices 28 adjacent to the entrance to video slots and 55% of thegaming devices 28 to display video bingo while announcing a Baccarat tournament in a remote area of thecasino 32. - Furthermore, the
patron identification system 24 may be used to deliver assistance to casino customers and patrons. If the patron requires assistance or is experiencing a medical condition, thepatron identification system 24 may help direct emergency personnel to the precise location of thepatron 18. -
Server 56 may further optimize play by detecting when apatron 18, playing aparticular gaming device 28 begins to reduce or slow play or decrease the amount wagered thereby indicating a waning of interest in the present game.Server 56 may flash a promotion on thevideo display 60 showing thepatron 18 how to request the downloading of an alternate game. The alternate game may be displayed on a list with games thepatron 18 has indicated an interest in playing frompatron preferences database 57. Thepatron 18 may be directed to select a game from the list of games using a touchscreen command area 70video display 60. -
Server 56 may optimize the play by members of a group of patrons 21 by gathering and storing a patron profile for each patron in the group. Theserver 56 can detect the location of a group of patrons in the vicinity ofvacant gaming devices 28 and compare each patron profile of the members of the group and then select game configurations that have common characteristics to the patron preferences of the members of the group. Game patrons will more likelyplay gaming devices 28 that have games, music and graphics that appeal to the patrons preferences. -
Server 56 may reconfigure unused or vacantvideo gaming devices 28 along a projected patron path 147 of individuals in a group. The patron path 147 may be calculated by interpolation between various patron locations such as first location 85 and second location 135. Theserver 56 further can analyzes the preferences of each of thepatrons 18 identified in group 21.Server 56 may be adapted to perform an optimization routine that selects a message or gaming device configuration common to the patron profiles associated with the group and download the selection tounused gaming devices 28 in the vicinity of the group of patrons. - Each
patron 18 in the group of patrons may be identified and assigned a location by thepatron location system 24 at regular time intervals. Location readings taken at predetermined or measured time intervals are compared to previous readings to indicate movement at a velocity and in a particular direction of the group. A group path 150 (FIG. 1 ) may also be calculated from individual by patron path 147 calculations.Server 56 can use the movement information to predict agroup path 150.Server 56 can locateunused gaming devices 28 along the projectedgroup path 150 and determine the location ofvacant gaming devices 28 adjacent to thegroup path 150. -
Server 56 may select a mix of games and messages comprising gaming device configurations, announcements and promotions to download tovacant gaming devices 28 based on analysis of the patron preferences. - Although the description above contains many specifications, these should not be construed as limiting the scope of the invention but as merely providing illustrations of some of the embodiments of this invention. Thus, the scope of the invention should be determined by the appended claims and their legal equivalents rather than by the examples given.
Claims (21)
1. A gaming system comprising:
(A) a plurality of gaming devices, the gaming devices configured to allow a player to place a wager and to play a game;
(B) at least one player locator device configured to transmit at least one location of the player; and
(C) a server in communication with the gaming devices and the player locator device, the server being adapted to:
(a) determine a first location of the player;
(b) access a database of player preference parameters;
(c) select at least one of the player preference parameters;
(d) determine a first gaming device that is in proximity to the first location;
(e) download the selected player preference parameter to the first gaming device; and
(f) cause the first gaming device to display the selected player preference parameter.
2. The gaming system of claim 1 , wherein the player detection device comprises a radio frequency identification device.
3. The gaming system of claim 1 , wherein the server determines a second location of the player.
4. The gaming system of claim 1 , wherein the server calculates a future location of the player.
5. The gaming system of claim 1 , wherein the player preference parameter is a type of game.
6. The gaming system of claim 1 , wherein the first gaming device displays a first game that is preferred by the player.
7. The gaming system of claim 1 , wherein the server is in communication with a sign.
8. The gaming system of claim 7 , wherein the server accesses the database of player preferences, determines a player message and causes the sign to display the player message.
9. A method of operating gaming devices, not necessarily in the order shown comprising:
(A) receiving a signal indicative of a patron position;
(B) determining a first location of the patron;
(C) accessing a database of patron preference parameters;
(D) selecting at least one of the patron preference parameters;
(E) determining a first gaming device that is in proximity to the first location;
(F) downloading the selected patron preference parameter to the first gaming device; and
(G) causing the first gaming device to display the selected patron preference parameter.
10. The method of claim 9 , further comprising:
(A) determining a second location of the patron; and
(B) calculating a third location where the patron may move to in the future.
11. The method of claim 10 , further comprising:
(A) determining a second gaming device that is in proximity to the third location;
(B) downloading the selected patron preference parameter to the second gaming device; and
(C) causing the second gaming device to display the selected patron preference parameter.
12. The method of claim 9 , further comprising:
(A) receiving a plurality of signals indicative of positions of a group of patrons;
(B) determining a plurality of locations of the group of patrons;
(C) accessing a database of patron preference parameters of the group of patrons; and
(D) determining at least one common patron preference parameter.
13. The method of claim 12 , further comprising:
(A) determining a plurality of gaming devices that are in proximity to the locations of the group of patrons;
(B) downloading the common patron preference parameter to gaming devices; and
(C) causing the gaming devices to display the common patron preference parameter.
14. A gaming system comprising:
(A) a plurality of gaming devices, the gaming devices adapted to allow a player to place a wager and to play a game;
(B) at least one player locator device adapted to communicate a player position;
(C) a server in communication with the gaming devices and the player locator device, the server having a processor; and
(D) software operable on the processor to:
(a) determine a first position of the player;
(b) identify the player;
(c) select at least one player preference parameter associated with the player from a database of player preference parameters;
(d) determine a first gaming device that is in proximity to the first position;
(e) determine a first display to be shown on the first gaming device; and
(f) cause the first gaming device to show the first display.
15. The gaming system of claim 14 , further comprising:
(A) determining a second position of the player; and
(B) forecasting a third position where the player may move to.
16. The gaming system of claim 15 , wherein a path of travel of the player is determined.
17. The gaming system of claim 15 , further comprising:
(A) determining a second gaming device that is the vicinity of the third position; and
(B) causing the second gaming device to show the first display.
18. A gaming system comprising:
(A) means for allowing a player to place a wager and to play a game;
(B) means for determining a player position;
(C) means for identifying the player;
(D) means for determining at least one player parameter associated with the player; and
(E) means for selecting a first gaming device that is in proximity to the player position, accessing data associated the player parameter and displaying the data associated with the player parameter on the first gaming device.
19. The gaming system of claim 18 , further comprising:
(A) means for determining a travel path of the player.
20. The gaming system of claim 19 , further comprising:
(A) means for selecting a second gaming device along the path; and
(B) means for accessing data associated with the player parameter and displaying the data associated with the player parameter on the second gaming device.
21. The gaming system of claim 18 , further comprising:
(A) means for identifying a plurality of players; and
(B) means for accessing a database of player parameters and determining a common player parameter.
Priority Applications (1)
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US12/357,766 US20090191955A1 (en) | 2008-01-24 | 2009-01-22 | Location detection system for use with gaming devices and method of use |
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US8860108P | 2008-08-13 | 2008-08-13 | |
US12/357,766 US20090191955A1 (en) | 2008-01-24 | 2009-01-22 | Location detection system for use with gaming devices and method of use |
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US12/357,766 Abandoned US20090191955A1 (en) | 2008-01-24 | 2009-01-22 | Location detection system for use with gaming devices and method of use |
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