US9183568B1 - Using proxy behaviors for audience selection - Google Patents
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- US9183568B1 US9183568B1 US14/230,614 US201414230614A US9183568B1 US 9183568 B1 US9183568 B1 US 9183568B1 US 201414230614 A US201414230614 A US 201414230614A US 9183568 B1 US9183568 B1 US 9183568B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N20/00—Machine learning
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G06F17/30867—
-
- G06N5/003—
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N5/00—Computing arrangements using knowledge-based models
- G06N5/01—Dynamic search techniques; Heuristics; Dynamic trees; Branch-and-bound
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
Description
-
- Searched on A, B or C using search engine 1 within the last 6 months.
- Searched on A, B or C using search engine 2 within the last 6 months.
- Searched on A, B or C using search engine 3 within the last 6 months.
In another example,proxy module 106 can receive focus information such as keywords A, B and C and expand them to a new, more comprehensive list such as: A, A′, A″, B, B′, B″, C, C′, C″ and then map the comprehensive list to the following list of proxy consumption events: - Searched on A, A′, A″, B, B′, B″, C, C′ or C″ using search engine 1 within the last 6 months.
- Searched on A, A′, A″, B, B′, B″, C, C′ or C″ using search engine 2 within the last 6 months.
- Searched on A, A′, A″, B, B′, B″, C, C′ or C″ using search engine 3 within the last 6 months.
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- Searched on “stock planning tool, stock market or balance portfolio” using search engines 1, 2 or 3 within the last 6 months.
- Did not search on “farm, bovine or feed” using search engines 1, 2 or 3 within the last 6 months.
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- Executed at least 30 consumption events of any kind in the last week; and,
- used a search engine with the following keyword string: “highest safety rating for minivans”,
- followed by one or more of the following events:
- visited online car broker's website, visited website for large car dealer, used online mapping website to map a car dealer's address.
In this example, the compound events are also sequenced in time. However, in some cases, the compound events are not sequenced in time.
Claims (19)
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US14/230,614 US9183568B1 (en) | 2006-10-10 | 2014-03-31 | Using proxy behaviors for audience selection |
US14/838,539 US10204306B1 (en) | 2011-10-17 | 2015-08-28 | Using proxy behaviors for audience selection |
US16/272,981 US11488057B1 (en) | 2011-10-17 | 2019-02-11 | Using proxy behaviors for audience selection |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US85102706P | 2006-10-10 | 2006-10-10 | |
US11/784,299 US20080086741A1 (en) | 2006-10-10 | 2007-04-06 | Audience commonality and measurement |
US13/275,098 US8751418B1 (en) | 2011-10-17 | 2011-10-17 | Using proxy behaviors for audience selection |
US14/230,614 US9183568B1 (en) | 2006-10-10 | 2014-03-31 | Using proxy behaviors for audience selection |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US13/275,098 Continuation US8751418B1 (en) | 2006-10-10 | 2011-10-17 | Using proxy behaviors for audience selection |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US14/838,539 Continuation US10204306B1 (en) | 2011-10-17 | 2015-08-28 | Using proxy behaviors for audience selection |
Publications (1)
Publication Number | Publication Date |
---|---|
US9183568B1 true US9183568B1 (en) | 2015-11-10 |
Family
ID=50845544
Family Applications (4)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US13/275,098 Active 2032-03-06 US8751418B1 (en) | 2006-10-10 | 2011-10-17 | Using proxy behaviors for audience selection |
US14/230,614 Active US9183568B1 (en) | 2006-10-10 | 2014-03-31 | Using proxy behaviors for audience selection |
US14/838,539 Active 2033-04-17 US10204306B1 (en) | 2011-10-17 | 2015-08-28 | Using proxy behaviors for audience selection |
US16/272,981 Active 2034-05-07 US11488057B1 (en) | 2011-10-17 | 2019-02-11 | Using proxy behaviors for audience selection |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US13/275,098 Active 2032-03-06 US8751418B1 (en) | 2006-10-10 | 2011-10-17 | Using proxy behaviors for audience selection |
Family Applications After (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US14/838,539 Active 2033-04-17 US10204306B1 (en) | 2011-10-17 | 2015-08-28 | Using proxy behaviors for audience selection |
US16/272,981 Active 2034-05-07 US11488057B1 (en) | 2011-10-17 | 2019-02-11 | Using proxy behaviors for audience selection |
Country Status (1)
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US (4) | US8751418B1 (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10467655B1 (en) | 2010-04-15 | 2019-11-05 | Quantcast Corporation | Protected audience selection |
Families Citing this family (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9172999B2 (en) * | 2012-08-08 | 2015-10-27 | Verizon Patent And Licensing Inc. | Behavioral keyword identification based on thematic channel viewing |
US9477993B2 (en) * | 2012-10-14 | 2016-10-25 | Ari M Frank | Training a predictor of emotional response based on explicit voting on content and eye tracking to verify attention |
US10594660B2 (en) | 2014-06-26 | 2020-03-17 | Hewlett-Packard Development Company, Lp. | Selecting proxies |
JP6023129B2 (en) * | 2014-08-08 | 2016-11-09 | ヤフー株式会社 | Extraction apparatus, extraction method, and extraction program |
EP3326070A4 (en) | 2015-07-24 | 2019-03-13 | Videoamp, Inc. | Cross-screen measurement accuracy in advertising performance |
US9980010B2 (en) | 2015-07-24 | 2018-05-22 | Videoamp, Inc. | Cross-screen optimization of advertising placement |
US10812870B2 (en) | 2016-01-14 | 2020-10-20 | Videoamp, Inc. | Yield optimization of cross-screen advertising placement |
EP3326136A4 (en) | 2015-07-24 | 2019-03-13 | Videoamp, Inc. | Sequential delivery of advertising content across media devices |
WO2017019643A1 (en) | 2015-07-24 | 2017-02-02 | Videoamp, Inc. | Targeting tv advertising slots based on consumer online behavior |
US10136174B2 (en) | 2015-07-24 | 2018-11-20 | Videoamp, Inc. | Programmatic TV advertising placement using cross-screen consumer data |
US20180285893A1 (en) * | 2017-03-31 | 2018-10-04 | International Business Machines Corporation | Determining music to influence customer behavior |
US11778049B1 (en) | 2021-07-12 | 2023-10-03 | Pinpoint Predictive, Inc. | Machine learning to determine the relevance of creative content to a provided set of users and an interactive user interface for improving the relevance |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10467655B1 (en) | 2010-04-15 | 2019-11-05 | Quantcast Corporation | Protected audience selection |
US11449897B1 (en) | 2010-04-15 | 2022-09-20 | Quantcast Corporation | Protected audience selection |
US11776010B2 (en) | 2010-04-15 | 2023-10-03 | Quantcast Corporation | Protected audience selection |
Also Published As
Publication number | Publication date |
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US10204306B1 (en) | 2019-02-12 |
US11488057B1 (en) | 2022-11-01 |
US8751418B1 (en) | 2014-06-10 |
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