US976495A - Advertising device. - Google Patents

Advertising device. Download PDF

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Publication number
US976495A
US976495A US51641909A US1909516419A US976495A US 976495 A US976495 A US 976495A US 51641909 A US51641909 A US 51641909A US 1909516419 A US1909516419 A US 1909516419A US 976495 A US976495 A US 976495A
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United States
Prior art keywords
card
picture
flap
tongue
advertising device
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
US51641909A
Inventor
Percy Reeves
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
DIETZER-SALE LITHOGRAPH Co
DIETZER SALE LITHOGRAPH Co
Original Assignee
DIETZER SALE LITHOGRAPH Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by DIETZER SALE LITHOGRAPH Co filed Critical DIETZER SALE LITHOGRAPH Co
Priority to US51641909A priority Critical patent/US976495A/en
Application granted granted Critical
Publication of US976495A publication Critical patent/US976495A/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63HTOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
    • A63H33/00Other toys
    • A63H33/22Optical, colour, or shadow toys

Definitions

  • Theobject of my invention is the production of an attractive and amusing advertising device of this kind which can be cheaply manufactured. f
  • Figure 1 is a face view ofthe device in its normal contracted condition.
  • Fig. 2 is a similar view showing the device extended.
  • Figs. 3 and 4 are transverse vertical sections on the correspondingly numbered lines in Fig. 1.
  • Fig. 5 is a longitudinal section on line 5;-5, Fig. 2.
  • Fig. 6 is a perspective rear view of the device.
  • Fig. 7 is a face view of a modification of the. im rovement.
  • the device consists of a comparatively stif card A, of paper or other'suitable material bearing on its face a portion -of a suitable picture or advertisement, andaslide B in the form of a lap bearing the remaining or complementary part of thev picture or advertisement on the card.
  • This Hap is preferably integral with the card and extends across the top of its face.
  • this flap is connected with the upper edge of the card by two or more longitudinal folds c forming a double or multiple joint which permits the Hap to slide freely up'and down on the card.
  • ⁇ the cardboard is scored at c to form the double joint.
  • the lower portion of the flap is guided on the Vcardv by a tongue d extending downwardly from its central portion and passing through longitudinal slits e cut in the card, the tongue being ylocated partly on the front and partly on the rear side of the card, as shown.
  • the flap is provided with a tab f for actuating it.
  • this tab is arranged centrally at the top of the Hap and cut out of the adjacent top portions y,of the iap and the card, as f best shown in Fig. 6.
  • the tab is of sufficient len th to extend above the top of the ⁇ A card in t e normal lowered position of the flap, so that it can be conveniently seized, as indicated by dotted lines on the upper part of Fig. 1.A
  • a suitable advertisement may be prlnted on the portion d2 of the tongue which is exposed when the latter is in the position shown 'in Fig. 1.
  • the spaces or rpanels g on the upper portion of the card on opposite sides of the figure, may also contain ad- ⁇ 1vertisements which are concealed when the Hap is lowered and displayed when the iap is raised. l
  • Fig. 1 illustrates a mod'iied embodiment of the invention in which the picture' of the table, plate &c., shown in the first-described4 device is replaced by the representation of a fence over which a grinning ne o peers.
  • the card A1 has i e slits e1 which receive the tongue d3 o the slidable- It is to be understood that the term picture used in the appended claims comprehends not only pictorlal representations,A
  • An advertising device comprising a card b'earin a suitable picture, a slide bearing a comp ementary part of said picture and guided on the card, and a multiple joint connecting the slide with the card.
  • An advertisin device comprising a card having guide-s its, a flap integral with said card and having a tongue guided 4in said slits, the card and the iap bearing complementary portions of a picture, and a multiple joint connecting the iap with the card.
  • An advertising device comprising a. card bearing a part of a picture and a flap overlapping said card and bearing a com- Elementary part of said picture, said liap eing slidably connected with the card by a multiple joint and having an operatingtab adjacent to said joint.
  • An advertising device comprising a card bearing a part of a picture and a flap overlapping said card and bearing a cornplementary part of said picture, said flap being slidably connected with the card by a multlple joint and havin@r an operating-tab wliich is cut out of the adjacent portions or' the card and said joint.
  • An advertisin device comprisin a card having guide-Sits and an integral ap connected therewith by a multiple joint, said flap being provided at its free edge with :l tongue guided in said slits, and a tab cut out of the adjacent portions of the card and said joint and extending above the latter,thc card, ap and tab bearing complementary parts of a picture.

Description

P. REEVES. ADVERTISING DEVICE.v APPLIoATIoN FILED sEP'Lv, 1909.
976,495. Patented Nov.22, 1910.
\ 2 SHEETS-*SHEET 1.
P. REEVES.
ADVERTISING DEVICE.
IIIIIIIIIIIIIIIIII PT. 7, 190e. Y 976,495. Patented NOV. 22, 1910.
v a EEEEEEEEEEEE 2.
QQQNXWWM UNITED suns PATENT OFFICE.
PERCY REEVES, OF BUFFALOLNEW YORK, lASSICi'rINOIB. T0 DIETZER-SALE LITHOGRAPH. COMPANY, OF BUFFALO, NEW YORK, A CORPORATION 0F NEW YORK.
' ADVERTISING DEVICE.
Specicaton of Lettersl Patent.
Application filed September 7, 1909. Serial No. 516,419.'
`ments or produce different facial expressions of a human figure in different relative positions of the sections.'y
Theobject of my invention is the production of an attractive and amusing advertising device of this kind which can be cheaply manufactured. f
In the accompanying drawings consisting of 2 sheets: Figure 1 is a face view ofthe device in its normal contracted condition. Fig. 2 is a similar view showing the device extended. Figs. 3 and 4 are transverse vertical sections on the correspondingly numbered lines in Fig. 1.- Fig. 5 is a longitudinal section on line 5;-5, Fig. 2. Fig. 6 is a perspective rear view of the device. Fig. 7 is a face view of a modification of the. im rovement.
imilar letters of reference indicate corresponding parts throughout the several views.-
The device consists of a comparatively stif card A, of paper or other'suitable material bearing on its face a portion -of a suitable picture or advertisement, andaslide B in the form of a lap bearing the remaining or complementary part of thev picture or advertisement on the card. This Hap is preferably integral with the card and extends across the top of its face. In the construction shown in the drawings, this flap is connected with the upper edge of the card by two or more longitudinal folds c forming a double or multiple joint which permits the Hap to slide freely up'and down on the card. As shown in Figs. 3 and 4, `the cardboard is scored at c to form the double joint. The lower portion of the flap is guided on the Vcardv by a tongue d extending downwardly from its central portion and passing through longitudinal slits e cut in the card, the tongue being ylocated partly on the front and partly on the rear side of the card, as shown.
The flap is provided with a tab f for actuating it. In the preferred construction shown, this tab is arranged centrally at the top of the Hap and cut out of the adjacent top portions y,of the iap and the card, as f best shown in Fig. 6. The tab is of sufficient len th to extend above the top of the`A card in t e normal lowered position of the flap, so that it can be conveniently seized, as indicated by dotted lines on the upper part of Fig. 1.A
If desired, the tongue as well as the flap may bear complementary parts of the pic.
ture or Yadvertisement rinted upon the card A.y In the example lllustrated in Figs. 1 to 6, the card, flap, Atab .and tongue have printed thereon a picture of a boy seated at a table and about to eat a plate of pancakes. The card itself bearsf.` among other things, the representation of a table, an empty plate,
'the body of the 'figure and the lower part of the head, while the flap bears the remainder of the head. On the upper portion of the tongue is represented an extension d1 ofthe lower jaw of' the gure andon its lower portion is a. picture of a pile of pancakes. By this construction and arrangement, when theflap B is in itsI normal low-- ered position, as shown in Fig. l, the jaw extension d1 and the picture-part of the tongue are concealed, the mouth of the figure is closed and the plate is empty. When the flap is. raised, as shown in Fig. 2, the
portion of the tongue forming said jaw-extension iswithdrawn from behind the card A and exposed to View, opening wlde the 'mouth of theiigure and giving the face an expression of hearty laughter. At the same time,tl 1e picture of the panca-kes is displayed immediately above the plate, giving them the appearance of resting thereon. By the sliding movement of the flap B, the face Patented Nov. 22, 1910.
of the ligure is thus chan ed fromV one expression to another, an simultaneously with these changes the picture of thepan vcakes appears and disappears, producing a striking and amusing efect.
A suitable advertisement may be prlnted on the portion d2 of the tongue which is exposed when the latter is in the position shown 'in Fig. 1. The spaces or rpanels g on the upper portion of the card on opposite sides of the figure, may also contain ad- `1vertisements which are concealed when the Hap is lowered and displayed when the iap is raised. l
Fig. 1 illustrates a mod'iied embodiment of the invention in which the picture' of the table, plate &c., shown in the first-described4 device is replaced by the representation of a fence over which a grinning ne o peers. In this case the card A1 has i e slits e1 which receive the tongue d3 o the slidable- It is to be understood that the term picture used in the appended claims comprehends not only pictorlal representations,A
but also equivalents, such as advertising words, characters and expressions of various kinds.
I claim as my invention: 1. An advertising device, comprising a card b'earin a suitable picture, a slide bearing a comp ementary part of said picture and guided on the card, and a multiple joint connecting the slide with the card.
, 2. An advertisin device, comprising a card having guide-s its, a flap integral with said card and having a tongue guided 4in said slits, the card and the iap bearing complementary portions of a picture, and a multiple joint connecting the iap with the card.
3. An advertising device, comprising a. card bearing a part of a picture and a flap overlapping said card and bearing a com- Elementary part of said picture, said liap eing slidably connected with the card by a multiple joint and having an operatingtab adjacent to said joint.
4. An advertising device, comprising a card bearing a part of a picture and a flap overlapping said card and bearing a cornplementary part of said picture, said flap being slidably connected with the card by a multlple joint and havin@r an operating-tab wliich is cut out of the adjacent portions or' the card and said joint.
5. An advertisin device, comprisin a card having guide-Sits and an integral ap connected therewith by a multiple joint, said flap being provided at its free edge with :l tongue guided in said slits, and a tab cut out of the adjacent portions of the card and said joint and extending above the latter,thc card, ap and tab bearing complementary parts of a picture.
Witness my hand this 2nd day of September, 1909.
PERCY REEVES. Witnesses:
C. F. GEYER, E. M. GRAHAM.v
US51641909A 1909-09-07 1909-09-07 Advertising device. Expired - Lifetime US976495A (en)

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US51641909A US976495A (en) 1909-09-07 1909-09-07 Advertising device.

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Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2554098A (en) * 1948-11-12 1951-05-22 Eisner Jack Changeable picture
US3994091A (en) * 1975-06-11 1976-11-30 Franklyn Bruce Modell Card manipulatable to effect animation of a picture thereon
US4880404A (en) * 1988-08-05 1989-11-14 Prescott Durrell & Company Puppet having sliding face panels defining a mouth opening
US5871237A (en) * 1997-03-19 1999-02-16 Intervisual Books Enhanced children's book having rotatable mechanical features
US20070295820A1 (en) * 2006-06-23 2007-12-27 Target Brands, Inc. Stored-value card with movable graphic portion
US20080063316A1 (en) * 2006-09-01 2008-03-13 Kai-Lai Li Bag with displaying function
US20080078832A1 (en) * 2006-10-03 2008-04-03 Target Brands, Inc. Finger puppet stored-value card
US20080290177A1 (en) * 2007-05-25 2008-11-27 Target Brands, Inc. Mechanically convertible transaction product
US20090112711A1 (en) * 2007-10-31 2009-04-30 Target Brands, Inc. Transaction product with movable member
US20090166437A1 (en) * 2007-12-27 2009-07-02 Target Brands, Inc. Transaction card with movable member
US20090308919A1 (en) * 2008-06-13 2009-12-17 Target Brands, Inc. Transaction card with movable member
US8038067B2 (en) 2009-06-19 2011-10-18 Target Brands, Inc. Transaction card with oscillating member
US20130167414A1 (en) * 2011-01-31 2013-07-04 David J. Udovic Method and apparatus for card image transformation and content securing
US9412104B2 (en) 2012-12-28 2016-08-09 Target Brands, Inc. Transaction product with movable member

Cited By (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2554098A (en) * 1948-11-12 1951-05-22 Eisner Jack Changeable picture
US3994091A (en) * 1975-06-11 1976-11-30 Franklyn Bruce Modell Card manipulatable to effect animation of a picture thereon
US4880404A (en) * 1988-08-05 1989-11-14 Prescott Durrell & Company Puppet having sliding face panels defining a mouth opening
US5871237A (en) * 1997-03-19 1999-02-16 Intervisual Books Enhanced children's book having rotatable mechanical features
US20070295820A1 (en) * 2006-06-23 2007-12-27 Target Brands, Inc. Stored-value card with movable graphic portion
US7314179B1 (en) 2006-06-23 2008-01-01 Target Brands, Inc. Stored-value card with movable graphic portion
US20080063316A1 (en) * 2006-09-01 2008-03-13 Kai-Lai Li Bag with displaying function
US7717335B2 (en) 2006-10-03 2010-05-18 Target Brands, Inc. Finger puppet stored-value card
US20080078832A1 (en) * 2006-10-03 2008-04-03 Target Brands, Inc. Finger puppet stored-value card
US7905416B2 (en) 2007-05-25 2011-03-15 Target Brands, Inc. Mechanically convertible transaction product
US20080290177A1 (en) * 2007-05-25 2008-11-27 Target Brands, Inc. Mechanically convertible transaction product
US20090112711A1 (en) * 2007-10-31 2009-04-30 Target Brands, Inc. Transaction product with movable member
US20090166437A1 (en) * 2007-12-27 2009-07-02 Target Brands, Inc. Transaction card with movable member
US7766227B2 (en) * 2007-12-27 2010-08-03 Target Brands, Inc. Transaction card with movable member
US20090308919A1 (en) * 2008-06-13 2009-12-17 Target Brands, Inc. Transaction card with movable member
US7861926B2 (en) 2008-06-13 2011-01-04 Target Brands, Inc. Transaction card with movable member
US8038067B2 (en) 2009-06-19 2011-10-18 Target Brands, Inc. Transaction card with oscillating member
US20130167414A1 (en) * 2011-01-31 2013-07-04 David J. Udovic Method and apparatus for card image transformation and content securing
US8919018B2 (en) * 2011-01-31 2014-12-30 HJovic Design LLC Method and apparatus for card image transformation and content securing
US9412104B2 (en) 2012-12-28 2016-08-09 Target Brands, Inc. Transaction product with movable member

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