WO1995016258A1 - Support rail or post forming a shaped visual and/or tactile advertising medium for use in public transport vehicles - Google Patents

Support rail or post forming a shaped visual and/or tactile advertising medium for use in public transport vehicles Download PDF

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Publication number
WO1995016258A1
WO1995016258A1 PCT/FR1994/001440 FR9401440W WO9516258A1 WO 1995016258 A1 WO1995016258 A1 WO 1995016258A1 FR 9401440 W FR9401440 W FR 9401440W WO 9516258 A1 WO9516258 A1 WO 9516258A1
Authority
WO
WIPO (PCT)
Prior art keywords
support column
grab bar
promoted
column according
representation
Prior art date
Application number
PCT/FR1994/001440
Other languages
French (fr)
Inventor
Jean-Michel Granger
Original Assignee
Granger Jean Michel
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Granger Jean Michel filed Critical Granger Jean Michel
Publication of WO1995016258A1 publication Critical patent/WO1995016258A1/en

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Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B60VEHICLES IN GENERAL
    • B60NSEATS SPECIALLY ADAPTED FOR VEHICLES; VEHICLE PASSENGER ACCOMMODATION NOT OTHERWISE PROVIDED FOR
    • B60N3/00Arrangements or adaptations of other passenger fittings, not otherwise provided for
    • B60N3/02Arrangements or adaptations of other passenger fittings, not otherwise provided for of hand grips or straps
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles

Definitions

  • the present invention relates to visual advertising, and / or tactile in public transport by the representation of or object (s) to promote in a dimension that may be close to its physical reality in the form of support columns or grab bars, allowing it to be taken in hand by need by travelers using public transport
  • advertising posts are known on the roadways serving as a visual support for advertising, there are advertising panels fixed between, and, or, on the support columns, generally in the upper part, of flat or slightly curved shape there are advertising communication devices using seats, armrests or headrests in public transport
  • the originality of the present invention is the physical handling of the advertising representation by need, allowing a better penetration of the message which one wishes to communicate and, especially of the image of the product which one wishes to promote,
  • the basic concept is the manufacture of support bars or support columns, molded for example, in a resistant material, which may be close to the physical reality of the products to be promoted, proportional or not, the preferred embodiment of the invention has additional features; the invention having to be characterized by the simplicity of use and installation, other characteristics and advantages of the present invention will emerge from the description which follows made with reference to the appended drawings, and giving by way of explanation, but in no way limiting, an embodiment of the invention which is in no way limiting, we will call that described holding bar or support column of sculptural type for advertising, visual and, or, tactile use in public transport
  • the support bar or support column is a module whose shape is a tube giving the impression of being or containing a physical representation whose shape has the appearance in three dimensions, stretched or not, by way of example of a stack, partial or not .proportional or not, of a product to be promoted in this case and by way of example of beverage bottles; the end in the upper part is terminated by a smooth part (a) extended by a thread (b) on which is located a nut
  • the support bar or support column is fixed in shoes at the ends one at the top, the other at the bottom; the hooves are fixed by screws in the ground and the ceiling; the nut in the upper part blocks the support bar or support column in its hooves by resting on the head of the hoof in the upper part, this fastening system at the ends make the support bar or support column removable.
  • Figure 3 and 4 view of the shoes, the shoes are tubes with a diameter greater than that of the ends of the support bar or support column closed at one end; to fix the hooves to the floor and to the ceiling, the screws can be replaced by welds figure 5: the support bar or support column is positioned by way of example in public transport, ie a metro in this case; it is desirable that its diameter allows easy and comfortable handling
  • Figure 6 section AA of the body of the bar described in fig 1, the core (e) is coated with the physical representation (f) of the object to be promoted ; the homeland of the body (c) is immersed in a translucent material (g) leveling the whole allowing to obtain a support bar or smooth support column
  • the basic module can be used described in Figure 1, 2, 5, above but with a hollow core in which one can inject a liquid allowing to obtain a desired temperature, for example, dry ice for cold
  • a desired temperature for example, dry ice for cold
  • figure 7 one can use a basic module comprising a transparent hollow outer tube (g) in which is slipped a physical representation (h) of the object to be promoted, as examples: sculpture, figurines, or other figure 8 : one can directly use a physical representation (h) of the object to be promoted in a resistant business avoiding the use of a soul of a different material than that of the body
  • figure 9 one can directly use the core (e) on which is coated a resin molded in physical representation (h) of the object to be promoted figurelO: the physical representation of the object to be promoted in the form of a support column or holding bar maybe on the whole module as described in figure 1 or only on a part (y)

Abstract

A visual and/or tactile advertising medium for use in public transport vehicles and consisting of a realistically sized representation of the object(s) to be promoted, in the form of support rails or posts that users of public transport are obliged to grasp out of necessity. Said advertising medium is original in that it is physically grasped out of necessity so that the message to be communicated, and particularly the image of the product being promoted, gets across better.

Description

barre de maintien ou colonne d'appui à vocation publicitaire de type sculptural visuelle, et, ou, tactile dans les transports en commun!* la présente invention concerne une publicité visuelle, et, ou, tactile dans les transports en communs par la représentation de ou d'objet(s) à promouvoir dans une dimension qui peut être proche de sa réalité physique sous forme de colonnes d'appui ou barres de maintien, permettant sa prise en main par besoin par les voyageurs utilisant les transports en communsgrab bar or support column for visual sculptural and advertising type, and / or tactile in public transport! * the present invention relates to visual advertising, and / or tactile in public transport by the representation of or object (s) to promote in a dimension that may be close to its physical reality in the form of support columns or grab bars, allowing it to be taken in hand by need by travelers using public transport
on connaît les poteaux publicitaire sur la chaussées servant de support visuelle à la publicité, il existe des panneaux publicitaires fixés entre, et, ou, sur les colonnes d'appui, en général en partie haute, de forme plane ou légèrement courbe il existe des dispositifs de communication à vocation publicitaire utilisant les sièges ,accoudoirs ou appui-têtes dans les transports en communsadvertising posts are known on the roadways serving as a visual support for advertising, there are advertising panels fixed between, and, or, on the support columns, generally in the upper part, of flat or slightly curved shape there are advertising communication devices using seats, armrests or headrests in public transport
l'originalité de la présente invention est la prise en main physique de la représentation publicitaire par besoin, permettant une meilleure pénétration du message que l'on souhaite communiquer et, surtout de l'image du produit que l'on souhaite promouvoir,the originality of the present invention is the physical handling of the advertising representation by need, allowing a better penetration of the message which one wishes to communicate and, especially of the image of the product which one wishes to promote,
on a cherché à créer un dispositif simple d'utilisation et de mise en place dont la caractéristique serait la mutation d'un besoin, en vecteur publicitaire; la tenue en main, besoin physique pour se maintenir, en moyen de promotion publicitaire par 1 'intermédiaire de colonnes d'appui, ou barres de maintien, représentant physiquement, le plus proche possible de la réalité, l'objet à promouvoir; par exemple ,sous la forme d'un empilement du produit,we tried to create a simple device to use and set up, the characteristic of which would be the transformation of a need, into an advertising medium; holding in hand, physical need to maintain itself, by means of advertising promotion by means of support columns, or holding bars, physically representing, as close as possible to reality, the object to be promoted; for example, in the form of a stack of the product,
le concept de base est la fabrication de barres de maintien ou colonnes d'appuis, moulées par exemple, dans une matière résistante, qui peut être proche de le réalité physique des produits à promouvoir, proportionnelle ou non, la forme de réalisation préférée de l'invention présente des caractéristiques supplémentaires; l'invention devant se caractériser par la simplicité d'utilisation et de mise en place , d'autres caractéristiques et avantages de la présente invention ressortiront de la description qui va suivre faite en regard des dessins annexés, et donnant à titre explicatif, mais nullement limitatif, une forme de réalisation de 1'invention qui est nullement limitative, ,nous appellerons celle décrite barre de maintien ou colonne d'appui de type sculptural a vocation publicitaire, visuelle, et, ou, tactile dans les transports en communthe basic concept is the manufacture of support bars or support columns, molded for example, in a resistant material, which may be close to the physical reality of the products to be promoted, proportional or not, the preferred embodiment of the invention has additional features; the invention having to be characterized by the simplicity of use and installation, other characteristics and advantages of the present invention will emerge from the description which follows made with reference to the appended drawings, and giving by way of explanation, but in no way limiting, an embodiment of the invention which is in no way limiting, we will call that described holding bar or support column of sculptural type for advertising, visual and, or, tactile use in public transport
DESCRIPTION figure 1: la barre de maintien ou colonne d'appui est un module dont la forme est un tube donnant l'impression d'être ou de contenir une représentation physique dont la forme a l'apparence en trois dimensions, étirée ou non ,à titre d'exemple d'un empilement , partielle ou non .proportionnelle ou non, d'un produit à promouvoir en l'occurrence et à titre d'exemple des bouteilles de boisson; l'extrémité en partie haute est terminée par une partie lisse (a) prolongée par un pas de vis(b) sur lequel se situe un écrouDESCRIPTION figure 1: the support bar or support column is a module whose shape is a tube giving the impression of being or containing a physical representation whose shape has the appearance in three dimensions, stretched or not, by way of example of a stack, partial or not .proportional or not, of a product to be promoted in this case and by way of example of beverage bottles; the end in the upper part is terminated by a smooth part (a) extended by a thread (b) on which is located a nut
1 'extrémité en partie basse est terminée par une partie lisse(d) en prolongation du corps(c) de la barre de maintien ou colonne d'appui Le corps est constitué d'une âme solide sur laquelle est moulée des représentations physique de l'objet à promouvoir, en résine par exemple; cet ensemble est plongée dans un moule lisse contenant une matière translucide permettant l'obtention d'une barre de maintien ou colonne d'appui lisse donnant l'impression visuelle d'être ou de contenir un empilement d'un produit à promouvoir figure 2: la barre de maintien ou colonne d'appui est fixée dans des sabots aux extrémités l'un en partie haute ,l'autre en partie basse ; les sabots sont fixés par des vis dans le sol et le plafond ; l'écrou en partie haute bloque la barre de maintien ou colonne d'appui dans ses sabots en s'appuyant sur la tête du sabot en partie haute, ce système de fixation aux extrémités rendent la barre de maintien ou colonne d'appui amovible.1 end in the lower part is terminated by a smooth part (d) in extension of the body (c) of the support bar or support column The body consists of a solid core on which is molded physical representations of the 'object to promote, in resin for example; this set is immersed in a smooth mold containing a translucent material making it possible to obtain a smooth support bar or support column giving the visual impression of being or of containing a stack of a product to be promoted Figure 2: the support bar or support column is fixed in shoes at the ends one at the top, the other at the bottom; the hooves are fixed by screws in the ground and the ceiling; the nut in the upper part blocks the support bar or support column in its hooves by resting on the head of the hoof in the upper part, this fastening system at the ends make the support bar or support column removable.
figure 3 et 4: vue des sabots, les sabots sont des tubes d'un diamètre supérieur à celui des extrémités de la barre d'appui ou colonne de maintien fermées à une extrémité; pour fixer les sabots au sol et au plafond ,les vis peuvent être remplacées par des soudures figure 5: la barre de maintien ou colonne d'appui est positionnée à titre d'exemple dans un transport en commun soit un métro en l'occurrence; il est souhaitable que son diamètre permette la prise en main aisée et confortable figure 6: coupe AA du corps de la barre décrite en fig 1, l'âme(e) est enrobée de la représentation physique (f) de l'objet à promouvoir ;la patrie du corps (c) est plongée dans une matière translucide (g) égalisant l'ensemble permettant d'obtenir une barre de maintien ou colonne d'appui lisseFigure 3 and 4: view of the shoes, the shoes are tubes with a diameter greater than that of the ends of the support bar or support column closed at one end; to fix the hooves to the floor and to the ceiling, the screws can be replaced by welds figure 5: the support bar or support column is positioned by way of example in public transport, ie a metro in this case; it is desirable that its diameter allows easy and comfortable handling Figure 6: section AA of the body of the bar described in fig 1, the core (e) is coated with the physical representation (f) of the object to be promoted ; the homeland of the body (c) is immersed in a translucent material (g) leveling the whole allowing to obtain a support bar or smooth support column
il est facile aux spécialistes de voir la multitude de variantes pouvant être apportées à 1 'invention sans que cette liste et les descriptions qui l'accompagnent ne soient limitatives mais simplement un aperçu des multiples possibilités, par exemple : on peut utiliser le module de base décrit en figure 1, 2 , 5, ci-avant mais avec une âme creuse dans laquelle on peut injecter un liquide permettant d'obtenir une température voulue, à titre d'exemple, de la neige carbonique pour le froid, on peut utiliser le module de base décrit ci-avant dans laquelle on peut inscrire des sillons rappelant l'objet à promouvoir, on peut avoir une barre de maintien ou colonne d'appui dont la coupe du corps pourrait être comme décrit ci- après donnant l'impression visuelle et ou tactile recherchées:it is easy for specialists to see the multitude of variants that can be made to the invention without this list and the descriptions which accompany it being limiting, but simply an overview of the multiple possibilities, for example: the basic module can be used described in Figure 1, 2, 5, above but with a hollow core in which one can inject a liquid allowing to obtain a desired temperature, for example, dry ice for cold, one can use the basic module described above in which one can register train paths recalling the object to be promoted, we can have a support bar or support column whose body cut could be as described below giving the desired visual and or tactile impression:
figure 7: on peut utiliser un module de base comprenant un tube extérieur creux transparent (g) dans lequel est glissé une représentation physique(h) de l'objet à promouvoir , a titre d'exemples : sculpture ,figurines , ou autres figure 8: on peut utiliser directement une représentation physique(h) de l'objet à promouvoir dans une atière résistante évitant l'utilisation d'une âme d'une matière différente que celle du corpsfigure 7: one can use a basic module comprising a transparent hollow outer tube (g) in which is slipped a physical representation (h) of the object to be promoted, as examples: sculpture, figurines, or other figure 8 : one can directly use a physical representation (h) of the object to be promoted in a resistant business avoiding the use of a soul of a different material than that of the body
figure 9: on peut utiliser directement l'âme(e) sur laquelle est enrobée une résine moulée en représentation physique (h)de l'objet à promouvoir figurelO: la représentation physique de l'objet à promouvoir sous forme de colonne d'appui ou barre de maintien peut-être sur la totalité du module comme décrite en figure 1 ou seulement sur une partie (y)figure 9: one can directly use the core (e) on which is coated a resin molded in physical representation (h) of the object to be promoted figurelO: the physical representation of the object to be promoted in the form of a support column or holding bar maybe on the whole module as described in figure 1 or only on a part (y)
planche 4/4:on peut utiliser des demis coques étant la représentation sculpturale ou simplement visuelle de l'objet à promouvoir on peut utiliser des éléments souples collés directement sur la barre d'appui ou colonne de maintien il va de soi que la présente invention n'a été décrite et représentée qu'a titre explicatif ,mais nullement limitatif, et qu'elle est susceptible de multiples variantes sans sortir de son cadre : barre de maintien ou . colonne d'appui a vocation publicitaire de type sculptural visuelle, et, ou, tactile dans les transports en communs board 4/4: one can use half shells being the sculptural or simply visual representation of the object to be promoted one can use flexible elements glued directly on the support bar or support column it goes without saying that the present invention has only been described and represented for explanatory purposes, but in no way limiting, and that it is susceptible of multiple variants without departing from its scope: holding bar or. advertising, visual sculptural and / or tactile support column for public transport

Claims

revendications claims
1- barre d'appui ou colonne de maintien caractérisée en ce qu'elle est constituée d'une âme verticale supportant un habillage extérieur1- grab bar or support column characterized in that it consists of a vertical core supporting an external covering
2- barre d'appui ou colonne de maintien selon la revendication 10 1, caractérisée en ce qu'elle est noulée de façon à être des représentations physique de l'objet à promouvoir, en résine par exemple; cet ensemble est plongée dans un moule lisse contenant une matière translucide permettant l'obtention '5 d'une barre de maintien ou colonne d'appui lisse donnant l'impression visuelle d'être ou de contenir un empilement d'un produit à promouvoir2- grab bar or support column according to claim 10 1, characterized in that it is rolled up so as to be physical representations of the object to be promoted, in resin for example; this assembly is immersed in a smooth mold containing a translucent material making it possible to obtain a support bar or a smooth support column giving the visual impression of being or of containing a stack of a product to be promoted
20 3- barre d'appui ou colonne de maintien caractérisée selon l'une quelconque des revendications 1,2,en ce qu'elle est terminée aux extrémités par un système de fixation la rendant amovible20 3- grab bar or retaining column characterized according to any one of claims 1,2, in that it is terminated at the ends by a fixing system making it removable
2525
4- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3, caractérisée en ce qu'elle est fixée dans des sabots qui sont des tubes d'un diamètre supérieur à 30 celui des extrémités de la barre d'appui ou colonne de maintien et fermées à une extrémité; pour fixer les sabots au sol et au plafond ,les vis peuvent être remplacées par des soudures4- grab bar or holding column according to any one of claims 1,2,3, characterized in that it is fixed in shoes which are tubes with a diameter greater than 30 that of the ends of the grab bar or support column and closed at one end; to fix the hooves to the floor and the ceiling, the screws can be replaced by welds
3 5- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4, caractérisée en ce qu'elle comporte une âme verticale dans laquelle on peut injecter un liquide permettant d'obtenir une température voulue à titre3 5- grab bar or support column according to any one of claims 1,2,3,4, characterized in that it comprises a vertical core in which one can inject a liquid allowing to obtain a desired temperature as
'40 d'exemple, de la neige carbonique pour le froid 6- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4,5, caractérisée en ce qu'il peut être gravé des sillons dans l'épaisseur pour rappeler tactilement l'objet à promouvoir '40 for example, dry ice for the cold 6- grab bar or support column according to any one of claims 1, 2, 3, 4, 5, characterized in that grooves can be engraved in the thickness to tactually remind the object to be promoted
7- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4,5,6, caractérisée en ce qu'on peut utiliser un tube extérieur creux transparent dans lequel est glissé une représentation physique de l'objet à promouvoir , à titre d'exemples : sculpture ,figurines , * ou autres7- grab bar or holding column according to any one of claims 1,2,3,4,5,6, characterized in that one can use a transparent hollow outer tube in which is slipped a physical representation of the object to be promoted, for example: sculpture, figurines, * or others
8- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4,5,6,7, caractérisée en ce qu'elle est constitué d'une superposition d'éléments représentant chacun l'objet à promouvoir réalisé dans une matière résistante8- grab bar or support column according to any one of claims 1,2,3,4,5,6,7, characterized in that it consists of a superposition of elements each representing the object to promote made of a resistant material
9- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4,5,6,7,8, caractérisée en ce que l'âme vertical est recouverte de 2 demis coques étant la représentation sculpturale ou visuelle de l'objet à promouvoir9- grab bar or support column according to any one of claims 1,2,3,4,5,6,7,8, characterized in that the vertical core is covered with 2 half shells being the representation sculptural or visual of the object to be promoted
10- barre d'appui ou colonne de maintien selon l'une quelconque des revendications 1,2,3,4,5,6,7,8,9, caractérisée en ce qu'elle est un objet publicitaire donnant l'apparence d'être une représentation ou un empilement d'une représentation, en trois dimensions, étirée ou non, proportionnelle ou non , totale ou non, partielle ou non, d'un produit à promouvoir permettant sa prise en main dans les transports en commun 10- grab bar or support column according to any one of claims 1,2,3,4,5,6,7,8,9, characterized in that it is an advertising object giving the appearance of '' be a representation or a stack of a representation, in three dimensions, stretched or not, proportional or not, total or not, partial or not, of a product to be promoted allowing its handling in public transport
PCT/FR1994/001440 1993-12-09 1994-12-09 Support rail or post forming a shaped visual and/or tactile advertising medium for use in public transport vehicles WO1995016258A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FR93/14820 1993-12-09
FR9314820A FR2713814A1 (en) 1993-12-09 1993-12-09 Support bar or supporting column for advertising purposes of sculptural type, visual, and or touch in public transport.

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WO1995016258A1 true WO1995016258A1 (en) 1995-06-15

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU722954B2 (en) * 1995-09-28 2000-08-17 Ideation Pty Ltd A barrier rail system
FR2799423A1 (en) 1999-10-12 2001-04-13 Lohr Ind SUPPORT AND RETENTION STRUCTURE FOR PASSENGERS OF A PUBLIC TRANSPORT VEHICLE

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1043210A (en) * 1963-01-05 1966-09-21 Wright Howard Clayton Ltd Manufacture of plastics material articles
FR2083138A5 (en) * 1970-04-10 1971-12-10 Verderio Giuseppe
US4035978A (en) * 1976-05-17 1977-07-19 Questor Corporation Tubular spindle cover
US4038802A (en) * 1976-05-17 1977-08-02 Questor Corporation Tubular spindle cover

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1043210A (en) * 1963-01-05 1966-09-21 Wright Howard Clayton Ltd Manufacture of plastics material articles
FR2083138A5 (en) * 1970-04-10 1971-12-10 Verderio Giuseppe
US4035978A (en) * 1976-05-17 1977-07-19 Questor Corporation Tubular spindle cover
US4038802A (en) * 1976-05-17 1977-08-02 Questor Corporation Tubular spindle cover

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU722954B2 (en) * 1995-09-28 2000-08-17 Ideation Pty Ltd A barrier rail system
FR2799423A1 (en) 1999-10-12 2001-04-13 Lohr Ind SUPPORT AND RETENTION STRUCTURE FOR PASSENGERS OF A PUBLIC TRANSPORT VEHICLE
WO2001026926A1 (en) 1999-10-12 2001-04-19 Lohr Industrie Support and restraint structure for passengers of public transport vehicles
US6799798B1 (en) 1999-10-12 2004-10-05 Lohr Industrie Support and restraint structure for passengers of public transport vehicles

Also Published As

Publication number Publication date
FR2713814A1 (en) 1995-06-16

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