WO1996008109A1 - System and method for selectively distributing commercial messages over a communications network - Google Patents
System and method for selectively distributing commercial messages over a communications network Download PDFInfo
- Publication number
- WO1996008109A1 WO1996008109A1 PCT/US1995/011710 US9511710W WO9608109A1 WO 1996008109 A1 WO1996008109 A1 WO 1996008109A1 US 9511710 W US9511710 W US 9511710W WO 9608109 A1 WO9608109 A1 WO 9608109A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- subscriber
- profile data
- commercial
- households
- network
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/025—Systems for the transmission of digital non-picture data, e.g. of text during the active part of a television frame
- H04N7/03—Subscription systems therefor
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/10—Adaptations for transmission by electrical cable
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/165—Centralised control of user terminal ; Registering at central
Definitions
- Table I defines what category of info ⁇ nation each index variable A through K represents in a preferred embodiment related to a commercial message for luxury automobiles.
- the constant multiplier preceding each variable A-K is the weighting factor for that variable as determined by the aforementioned statistical analysis.
- the value inserted for a variable in the above equation is determined from the table for that variable and the condition that applies for that variable. For example, if it were a white collar household, variable B would assume the index value for "white collar” in Table m. Every subscriber is scored filling an appropriate value in the above equation and solving for "y.” The higher the score, the more likely the subscriber is to buy the corresponding product or service.
- PERCENT OF TARGETS percent of high frequency or target users meeting the value condition. Unlike Percent of Total, Percent Targets will not add up to 100%.
Abstract
Description
Claims
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU35895/95A AU3589595A (en) | 1994-09-08 | 1995-09-07 | System and method for selectively distributing commercial messages over a communications network |
EP95933116A EP0806114A4 (en) | 1994-09-08 | 1995-09-07 | System and method for selectively distributing commercial messages over a communications network |
MX9701823A MX9701823A (en) | 1994-09-08 | 1995-09-07 | System and method for selectively distributing commercial messages over a communications network. |
JP8509717A JPH11514504A (en) | 1994-09-08 | 1995-09-07 | Apparatus and method for selectively distributing commercial messages over a communication network |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/303,352 US5515098A (en) | 1994-09-08 | 1994-09-08 | System and method for selectively distributing commercial messages over a communications network |
US303,352 | 1994-09-08 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1996008109A1 true WO1996008109A1 (en) | 1996-03-14 |
Family
ID=23171693
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1995/011710 WO1996008109A1 (en) | 1994-09-08 | 1995-09-07 | System and method for selectively distributing commercial messages over a communications network |
Country Status (7)
Country | Link |
---|---|
US (2) | US5515098A (en) |
EP (1) | EP0806114A4 (en) |
JP (1) | JPH11514504A (en) |
AU (1) | AU3589595A (en) |
CA (1) | CA2199177A1 (en) |
MX (1) | MX9701823A (en) |
WO (1) | WO1996008109A1 (en) |
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Also Published As
Publication number | Publication date |
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EP0806114A1 (en) | 1997-11-12 |
AU3589595A (en) | 1996-03-27 |
US5661516A (en) | 1997-08-26 |
MX9701823A (en) | 1998-04-30 |
EP0806114A4 (en) | 1998-04-15 |
JPH11514504A (en) | 1999-12-07 |
US5515098A (en) | 1996-05-07 |
CA2199177A1 (en) | 1996-03-14 |
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