WO1998027723A1 - Epg with advertising inserts - Google Patents
Epg with advertising inserts Download PDFInfo
- Publication number
- WO1998027723A1 WO1998027723A1 PCT/US1997/023852 US9723852W WO9827723A1 WO 1998027723 A1 WO1998027723 A1 WO 1998027723A1 US 9723852 W US9723852 W US 9723852W WO 9827723 A1 WO9827723 A1 WO 9827723A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- screen
- area
- data
- epg
- displayed
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/76—Television signal recording
- H04N5/78—Television signal recording using magnetic recording
- H04N5/782—Television signal recording using magnetic recording on tape
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
Definitions
- This invention relates to electronic program guides that incorporate advertising messages or words.
- an onscreen electronic program guide As the number of television channels available on cable and by satellite expands, an onscreen electronic program guide (EPG) become more indispensable. Such an EPG permits the user to sort the available present and future programming by theme, time, and channel. As a result, the user can find a program of interest more easily.
- EPG electronic program guide
- advertisements are inserted in an EPG on the screen of a display monitor between the individual television program listings.
- a memory stores EPG data and advertising data.
- a microprocessor is programmed to recover EPG data corresponding to a number of television programs and advertising data from the memory.
- the microprocessor controls the monitor to display the recovered EPG data on the screen in lines of television program listings, each television program listing being displayed in a separate line, and to display the recovered advertising data in a line on the screen instead of one of the television program listings.
- the EPG and advertising data are displayed in a first area of the screen and a detail window is displayed in a second area of the screen.
- One of the lines of EPG data is highlighted with a cursor.
- a description of the television program listing highlighted by the cursor is inserted in the second area.
- a description relating to the advertising data is inserted in the second area.
- FIG. 1 is a schematic block diagram of apparatus for carrying out the invention
- FIG. 2 is a screen format produced by the apparatus of FIG. 1.
- a source of television signals 10 in FIG. 1 such as a terrestrial antenna, or a cable is connected to a television tuner 11.
- the output of tuner 11 is a modulated intermediate frequency signal containing video and audio television information.
- Tuner 11 is connected by an intermediate frequency amplifier (IF AMP) 12 to a picture detector (PICTURE DET) 13 and a sound detector (SOUND DET) 14, which produce base band video and audio signals, respectively.
- IF AMP intermediate frequency amplifier
- PICTURE DET picture detector
- SOUND DET sound detector
- the audio signal is coupled by a sound amplifier (SOUND AMP) 15 to a loudspeaker 16.
- the video signal is coupled by a video amplifier not shown to one input of a switch 18.
- Sound detector 14 and picture detector 13 are connected to the audio and video inputs, respectively, of a video cassette recorder (VCR) 17.
- VCR video cassette recorder
- television sig, nal source 10 could be directly connected to the RF input of VCR 17, if its internal tuner and demodulating circuitry is to be utilized.
- the output of VCR 17 is connected to the other input of switch 18.
- the output of switch 18 is connected to one input of a conventional picture-in-picture (PIP) integrated circuit chip 19.
- PIP chip 19 is connected to the video input of a television receiver or monitor (TV) 20 having a screen (not shown).
- microprocessor 24 recalls a portion of the program schedule data base from memory 22 and couples it to video processor 30, where the program listings are formatted for display.
- the information stored in video processor 30 is a bit map of what is displayed on the screen of television receiver 20.
- Video processor 30 is connected to the other input of PIP chip 19.
- viewer input device 28 controls microprocessor 24 by cursor movement on the screen of television receiver 20.
- microprocessor 24 and video processor 30 are coupled to a cursor position register 32.
- Microprocessor 24 is also coupled to tuner 11 for channel change, to VCR 17 for play/record selection and start stop, to switch 18 for selection of one of its inputs, and to PIP chip 19 for selection of the mode of PIP operation.
- the format of the electronic program guide is shown in FIGS. 2.
- the format has a background area 40 and an overlaid PIP window 42 in the upper left-hand corner of the screen.
- the real time i.e., 5:11 p.m.
- Background area 40 includes a banner and message prompting area 43 at the top of the screen, a program description area 44 in the upper right-hand corner of the screen adjacent to PIP window 42, and a program schedule area 46 below areas 42 and 44.
- Program description area 44 includes the start time and length (duration) of the program being described.
- EPG data retrieved from memory 22 is displayed in lines, each program listing being displayed in a separate line.
- the viewer can move a cursor 48 vertically to highlight one of the lines of program listings displayed in area 46.
- the highlighted background of cursor 48 and the background of program description area 44 are preferably the same color or shade.
- the complete, moving images of a currently broadcast television program in real time and the current time are displayed in PIP window 42 and the audio portion of the television program displayed in PIP window 42 is reproduced by the sound system of monitor 20.
- Advertising inserts are displayed on the screen between the lines of program listings in program schedule area 46 and related information or announcements are displayed in description area 44.
- the advertising inserts are preferably transmitted in the VBI as part of the program schedule information and stored at the television receiver in RAM, represented functional as an advertising insert memory 34.
- the inserts are transmitted as part of the packets of information about the programs, i.e., SIPs, with which the advertising inserts are displayed.
- the apparatus of FIG. 1 functions as described in 08/475,395, the advertising inserts being treated as part of the program listings displayed in area 46 and the brief program descriptions displayed in area 44.
- memory 34 and memory 22 could be physically incorporated in a single RAM. Addresses for the advertising inserts could be stored as part of the pre-established time lists for the programs with which the advertising inserts are displayed. Thus, the addresses link the time lists to the advertising inserts, and each advertising insert is only stored once in memory 34. By linking the advertising inserts to the time lists, the displayed advertising insert becomes time dependent. Thus, the content of the displayed advertisements can, to some extent, be directed to the interests of the viewers. Advertisements of interest to housewives would be displayed in the morning and advertisements of interest to children would be displayed in the early evening. As illustrated in FIG.
- an advertising insert 50 is preferably displayed as a line below the listing, "NBC 4 NEWS" of the television program that the advertiser, e.g., Coca Cola, sponsors.
- the advertiser e.g., Coca Cola
- the viewer highlights the line with cursor 48; then such information is displayed in area 44, instead of information about a television program.
- the announcement in area 44 could inform the viewer that the advertised product is on sale in articular retail establishment at a particular price or give an more detailed product description.
Abstract
Description
Claims
Priority Applications (20)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP97952633A EP0947093A4 (en) | 1996-12-19 | 1997-12-19 | Epg with advertising inserts |
MXPA99005769A MXPA99005769A (en) | 1996-12-19 | 1997-12-19 | Epg with advertising inserts. |
BR9713597-6A BR9713597A (en) | 1996-12-19 | 1997-12-19 | Epg with ad supplements |
CA2275720A CA2275720C (en) | 1996-12-19 | 1997-12-19 | Epg with advertising inserts |
AU56198/98A AU731010B2 (en) | 1996-12-19 | 1997-12-19 | EPG with advertising inserts |
US09/284,894 US6687906B1 (en) | 1996-12-19 | 1997-12-19 | EPG with advertising inserts |
JP52803698A JP3527252B2 (en) | 1996-12-19 | 1997-12-19 | Electronic program guide with insertion advertisement |
US09/120,488 US6177931B1 (en) | 1996-12-19 | 1998-07-21 | Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information |
US09/593,556 US6756997B1 (en) | 1996-12-19 | 2000-06-14 | Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information |
HK00104550A HK1025454A1 (en) | 1996-12-19 | 2000-07-24 | Epg with advertising inserts |
US10/066,811 US8635649B2 (en) | 1996-12-19 | 2002-02-04 | System and method for modifying advertisement responsive to EPG information |
US10/401,297 US7328450B2 (en) | 1996-12-19 | 2003-03-27 | Method and system for displaying targeted advertisements in an electronic program guide |
US10/899,881 US20050010949A1 (en) | 1996-12-19 | 2004-07-27 | System and method for modifying advertisement responsive to EPG information |
US11/524,829 US20070016926A1 (en) | 1996-12-19 | 2006-09-20 | System and method for modifying advertisement responsive to EPG information |
US11/894,777 US20080301733A1 (en) | 1996-12-19 | 2007-08-20 | Method and system for displaying advertisements between schedule listings |
US11/894,765 US8448209B2 (en) | 1996-12-19 | 2007-08-20 | System and method for displaying advertisements responsive to EPG information |
US12/777,732 US8272011B2 (en) | 1996-12-19 | 2010-05-11 | Method and system for displaying advertisements between schedule listings |
US12/818,015 US8336071B2 (en) | 1996-12-19 | 2010-06-17 | System and method for modifying advertisement responsive to EPG information |
US12/818,364 US8726311B2 (en) | 1996-12-19 | 2010-06-18 | System and method for modifying advertisement responsive to EPG information |
US14/094,573 US9191722B2 (en) | 1997-07-21 | 2013-12-02 | System and method for modifying advertisement responsive to EPG information |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US3478496P | 1996-12-19 | 1996-12-19 | |
US60/034,784 | 1996-12-19 |
Related Child Applications (5)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/284,894 A-371-Of-International US6687906B1 (en) | 1996-12-19 | 1997-12-19 | EPG with advertising inserts |
US09284894 A-371-Of-International | 1997-12-19 | ||
US09/120,488 Continuation US6177931B1 (en) | 1996-12-19 | 1998-07-21 | Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information |
US09/120,488 Continuation-In-Part US6177931B1 (en) | 1996-12-19 | 1998-07-21 | Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information |
US10/401,301 Continuation US20030188311A1 (en) | 1996-12-19 | 2003-03-27 | Method and system for displaying advertisements between schedule listings |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1998027723A1 true WO1998027723A1 (en) | 1998-06-25 |
Family
ID=21878581
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US1997/023852 WO1998027723A1 (en) | 1996-12-19 | 1997-12-19 | Epg with advertising inserts |
Country Status (11)
Country | Link |
---|---|
EP (1) | EP0947093A4 (en) |
JP (1) | JP3527252B2 (en) |
KR (1) | KR100327556B1 (en) |
CN (1) | CN1112804C (en) |
AU (1) | AU731010B2 (en) |
BR (1) | BR9713597A (en) |
CA (3) | CA2779619C (en) |
ES (1) | ES2424948T3 (en) |
HK (1) | HK1025454A1 (en) |
MX (1) | MXPA99005769A (en) |
WO (1) | WO1998027723A1 (en) |
Cited By (67)
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- 1997-12-19 CN CN97181798A patent/CN1112804C/en not_active Expired - Lifetime
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Also Published As
Publication number | Publication date |
---|---|
JP2000516425A (en) | 2000-12-05 |
JP3527252B2 (en) | 2004-05-17 |
EP0947093A4 (en) | 2000-03-08 |
CA2275720C (en) | 2012-08-28 |
HK1025454A1 (en) | 2000-11-10 |
CA2779619A1 (en) | 1998-06-25 |
KR100327556B1 (en) | 2002-03-15 |
AU5619898A (en) | 1998-07-15 |
CA2275720A1 (en) | 1998-06-25 |
KR20000069592A (en) | 2000-11-25 |
CA2844582A1 (en) | 1998-06-25 |
CN1112804C (en) | 2003-06-25 |
CN1246235A (en) | 2000-03-01 |
CA2779619C (en) | 2014-04-01 |
BR9713597A (en) | 2000-04-04 |
ES2424948T3 (en) | 2013-10-10 |
AU731010B2 (en) | 2001-03-22 |
EP0947093A1 (en) | 1999-10-06 |
MXPA99005769A (en) | 2004-09-10 |
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