TICKET RE-ALLOCATION SYSTEM
The present invention relates to ticket allocation systems and in particular, though not exclusively, to a system for reallocating space such as seats at a venue when ticket holders do not appear. In ticket allocation, it is typical to pre-allocate tickets prior to an event occurring. For example, season tickets are sold prior to a season of sporting events or the like at a stadium and advanced sales of tickets occur for concerts or the like. This guarantees the organisers a fixed revenue. However, for large capacity events, there is a statistical probability that a percentage of ticket holders will not appear for every event, and empty seats will exist. If sold, these empty seats could generate additional revenue, provide non-season or non-advance ticket holders with an opportunity to see an event and be used to encourage a capacity crowd at an event .
It is an object of at least one embodiment of the present invention to provide a ticket re-allocation system which obviates or mitigates at least one of the aforementioned disadvantages.
It is a further object of at least one embodiment of the present invention to provide a ticket re-allocation system with means to determine a likelihood of a pre-paid ticket holder attending an event. Herein the term "event" is used for all ticketed events such as, but not exclusively, sporting events, concerts, theatrical productions, or the like, whether held in a permanent or temporary stadium, theatre, auditorium or the like. According to a first aspect of the present invention there is provided a ticket re-allocation system comprising: means for identifying a total number of pre-paid tickets issued for an event, which is substantially sold out in advance , determining a number of stand-by tickets being a small
fraction of said total number identified from a statistical probability of pre-paid ticket holders failing to arrive for the event ; selling the stand-by tickets to impromptu purchasers and directing such purchasers to a stand-by lounge; recording arrival at the event of each pre-paid ticket holder and repeatedly determining a likelihood of continued non-arrival of the remaining pre-paid ticket holders based on a history, if any, of their previous participation of similar events; at a pre-determined time interval prior to commencement of the event re-allocating at least some of the impromptu purchasers to the space such as seats (s) of the non-arrived pre-paid ticket holders who have been determined as least likely to appear; and the remaining impromptu purchasers remaining in the stand-by lounge, being provided with an at least visually relayed version of the event.
Preferably, the relayed version of the event is an audio visual relayed version, eg. a TV relayed version.
Preferably the means for identifying the total number of pre-paid tickets issued is via an electronic booking system.
Preferably the allocation of impromptu purchasers is ordered according to a composite of : - i) duration in the stand-by lounge ii) frequency of appearance at such events iii) previous loyalty purchases.
Preferably the pre-paid ticket includes a magnetic strip to identify the ticket holder. More preferably the pre-paid ticket is a SMART card on which information about the ticket holder may be stored.
Preferably the arrival at the event of a pre-paid ticket holder is recorded by means of the ticket holder placing their pre-paid ticket in a magnetic strip card reader or a contact, contactless, or combined contact and contactless SMART card reader. Alternatively, attendance
may be recorded by keying an identity number into a data recorder.
Preferably a small number of the total number of
"seats" are reserved for pre-paid ticket holders who arrive after the start of the event . A number of these reserved
"seats" may be of a higher quality, for example, a better viewing position.
In the case of a pre-paid ticket holder arriving after their "seat" has been re-allocated to an impromptu purchaser, the pre-paid ticket holder may be considered for the "seat" of a further non-arrival or be up-graded to a reserved "seat".
According to a second aspect of the present invention there is provided a ticket re-allocation apparatus comprising: means for identifying a total number of pre-paid tickets issued for an event, which is substantially sold out in advance , means for determining a number of stand-by tickets being a small fraction of said total number identified from a statistical probability of pre-paid ticket holders failing to arrive for the event; means for selling the stand-by tickets to impromptu purchasers ; means for recording arrival at the event of each prepaid ticket holder and repeatedly determining a likelihood of continued non-arrival of the remaining pre-paid ticket holders based on the history, if any, of their previous participation of similar events; and means for, at a pre-determined time interval prior to commencement of the event, re-allocating at least some of the impromptu purchasers to the space such as seats of the non-arrived pre-paid ticket holders who have been determined as least likely to appear. According to a third aspect of the present invention there is provided a computer program for re-allocating tickets for an event and capable of carrying out the step
Of: identifying a total number of pre-paid tickets issued for an event, which is substantially sold out in advance, determining a number of stand-by tickets being a small fraction of said total number identified from a statistical probability of pre-paid ticket holders failing to arrive for the event ; selling the stand-by tickets to impromptu purchasers; recording arrival at the event of each pre-paid ticket holder and repeatedly determining a likelihood of continued non-arrival of remaining pre-paid ticket holders based on the history, if any, of their previous participation of similar events; and at a pre-determined time interval prior to commencement of the event re-allocating at least some of the impromptu purchasers to the space such as "seats" of the non-arrived pre-paid ticket holders who have been determined as least likely to appear.
According to a fourth aspect of the present invention there is provided a computer program product - such as a floppy disk or CD ROM - carrying a computer program according to the third aspect .
Embodiments of the invention will now be described, by way of example, with reference to the accompanying drawing, of which:
Figure 1 is a schematic representation of a ticket re- allocation system in accordance with an embodiment of the present invention.
Referring initially to Figure 1, there is illustrated a ticket re-allocation system, generally designated 10, according to an embodiment of the present invention.
Event information, 12, is first gathered on the event.
This is the number of tickets, 14, and a seating plan. In the preferred embodiment the event information, 12, is stored on a database containing details on all potential venues for events.
Pre-paid tickets, 16, are sold via an electronic
booking system, 18. The number of pre-paid tickets 16 is ideally equal to the number of tickets 14. The electronic booking system 18 stores information on the pre-paid ticket holders 20. In the preferred embodiment information is held within a ticket holder database 22. The database 22 contains information on all individuals who have purchased tickets for as many previous events as possible. The information stored includes details such as name and address, membership of fan clubs and events attended. Statistical probabilities on pre-paid ticket holders
20 failing to arrive at an event are evaluated from realtime monitoring of seat occupancy around the event start time together with information gathered from previous similar events. Using these statistical probabilities a percentage of the number of tickets, 14, are sold to individuals on the day of the event and a small percentage are retained for reserved seats. For instance, if the number of tickets, 14, is 40,000, the probability is that 3.75% i.e. 1,500 of pre-paid ticket holders 20 will not attend the event. 1,400 of these tickets are sold on the day as stand-by tickets, 24, to impromptu purchasers 26, while 100 tickets are retained for reserved seats. The reserved seats are kept for pre-paid ticket holders who arrive after the start of the event.
Impromptu purchasers, 26, wait in a standby lounge until it is judged that a pre-paid ticket holder, 20, will not attend. Pre-paid ticket holders, 20, are logged on arrival. Each pre-paid ticket, 16, issued to a pre-paid ticket holder, 20, is held on a smart card, 28. On arrival at the event, a pre-paid ticket holder, 20, swipes the smart card 28 through a reader 30. The information, i.e. the ticket holder's name and seat number stored on the card
30 is relayed to the electronic booking system 18 where the attendance of the pre-paid ticket holder 20 is recorded.
In addition, the time that the card 30 was swiped is recorded for the real-time monitoring of seat occupancy and
for future events .
Close to the start time of an event, the electronic booking system 18 uses the information stored in the database 22 on the electronic booking system 18 to evaluate the probability that each pre-paid ticket holder 20 will not appear. This calculation may be influenced by stored information on the pre-paid ticket holders 20 attendance at previous events, whether the pre-paid ticket holders 20 of pre-paid tickets 16 sold together have appeared and the time at which the pre-paid ticket holder 20 usually appears before an event. As information on the database 22, such as the usual time the pre-paid ticket holder appears, is time dependent the electronic booking system 18 continuously monitors the likelihood of attendance on all pre-paid ticket holders 20 whose smart cards 28 have not been swiped through the reader 30.
When a pre-paid ticket holder 20 has been identified by the system 18 as unlikely to attend the event then the system 18 selects an impromptu purchaser 26 who has a stand-by ticket 24 and is waiting in the stand-by lounge.
In the preferred embodiment the selected impromptu purchaser 26 is not merely the first person to purchase a stand-by ticket 24 for the event. In the preferred embodiment the impromptu purchaser 26 is selected from an ordered list 32. The ordered list 32 is determined by selection based on information in the database 22 stored on the impromptu purchasers 26. Priority is given to those impromptu purchasers 26 who have previously shown some form of loyalty to the event or the artist (s) performing. Loyalty may have been recorded by the number of events attended, membership of fan club, purchase of merchandise etc .
When the event begins, if all the impromptu purchasers 26 have not been admitted as the event capacity is full except for the reserved seats, these purchasers 26 remain in the stand-by lounge and view the event on large screen televisions. Pre-paid ticket holders 20 arriving after the
start of the event are given the reserved seats.
A principal advantage of the present invention is that it provides a means of filling an event venue to near capacity while still being able to sell all the tickets in advance and accommodate late arrivals. The stand-by tickets generate more revenue for the organisers, however, due to the risk in only seeing the event from a stand-by lounge these tickets are sold at a reduced cost.
It will be apparent to a person skilled in the art that modifications may be made to the invention as described hereinbefore without departing from the scope of the invention. Such modifications may be in the amount of information stored on ticket holders, the variables used to determine the likelihood of attendance of a pre-paid ticket holder, the smart card ticket being used for more than one event and in allocating reserved seats to impromptu purchasers at either the start of the event or at some advertised time through the event.
It will also be appreciated that embodiments of the invention may be implemented in software, hardware, firmware or a combination thereof.