WO2000049541A3 - Method and system of directed advertising - Google Patents

Method and system of directed advertising Download PDF

Info

Publication number
WO2000049541A3
WO2000049541A3 PCT/CA2000/000139 CA0000139W WO0049541A3 WO 2000049541 A3 WO2000049541 A3 WO 2000049541A3 CA 0000139 W CA0000139 W CA 0000139W WO 0049541 A3 WO0049541 A3 WO 0049541A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
directed advertising
demographic
consumers
groups
Prior art date
Application number
PCT/CA2000/000139
Other languages
French (fr)
Other versions
WO2000049541A2 (en
Inventor
John Robert Lowndes
Robert James Carey
Matthew John Ramsden
Original Assignee
Timeline Technology Inc
John Robert Lowndes
Robert James Carey
Matthew John Ramsden
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from CA 2261818 external-priority patent/CA2261818A1/en
Application filed by Timeline Technology Inc, John Robert Lowndes, Robert James Carey, Matthew John Ramsden filed Critical Timeline Technology Inc
Priority to AU25303/00A priority Critical patent/AU2530300A/en
Publication of WO2000049541A2 publication Critical patent/WO2000049541A2/en
Publication of WO2000049541A3 publication Critical patent/WO2000049541A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

A system and method of providing directed advertising to consumers. The system and method acquire demographic information to associate one or more demographic groups to a consumer and an advertisement appropriate to the associated groups is selected and displayed to the consumer. A record is maintained for the advertiser as to the demographic group associated with the consumer to whom the ad was shown, and the advertisers can define desired demographics of consumers for their ads and desired times for showing of the ad, etc.
PCT/CA2000/000139 1999-02-15 2000-02-14 Method and system of directed advertising WO2000049541A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU25303/00A AU2530300A (en) 1999-02-15 2000-02-14 Method and system of directed advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
CA 2261818 CA2261818A1 (en) 1999-02-15 1999-02-15 Method and system of directed advertising
CA2,261,818 1999-02-15
US25041099A 1999-02-16 1999-02-16
US09/250,410 1999-02-16

Publications (2)

Publication Number Publication Date
WO2000049541A2 WO2000049541A2 (en) 2000-08-24
WO2000049541A3 true WO2000049541A3 (en) 2001-01-25

Family

ID=25680808

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2000/000139 WO2000049541A2 (en) 1999-02-15 2000-02-14 Method and system of directed advertising

Country Status (2)

Country Link
AU (1) AU2530300A (en)
WO (1) WO2000049541A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6484148B1 (en) 2000-02-19 2002-11-19 John E. Boyd Electronic advertising device and method of using the same
US9147192B2 (en) 2009-01-14 2015-09-29 International Business Machines Corporation Targeted vehicle advertising and entertainment system method
WO2013059844A1 (en) * 2011-10-19 2013-04-25 Steven Mark Levinsohn Billboard exposure determining system and method
US20180137538A1 (en) * 2016-11-11 2018-05-17 Craig Hacker Targeted advertising system and method for drivers

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4603390A (en) * 1984-03-05 1986-07-29 Soft Plus Corp. Computerized parking system
EP0384637A1 (en) * 1989-02-16 1990-08-29 Caltex Oil (Australia) Pty. Limited Point of sale audio-visual advertising system
US5642484A (en) * 1994-05-13 1997-06-24 Captive Communications, Inc. Pump top advertisement distribution and display system with performance and sales information feedback
JPH10269489A (en) * 1997-03-26 1998-10-09 Omron Corp Vehicle type identifying device
US5842188A (en) * 1995-03-13 1998-11-24 Jtw Operations, Inc. Unattended automated system for selling and dispensing with change dispensing capability

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4603390A (en) * 1984-03-05 1986-07-29 Soft Plus Corp. Computerized parking system
EP0384637A1 (en) * 1989-02-16 1990-08-29 Caltex Oil (Australia) Pty. Limited Point of sale audio-visual advertising system
US5642484A (en) * 1994-05-13 1997-06-24 Captive Communications, Inc. Pump top advertisement distribution and display system with performance and sales information feedback
US5842188A (en) * 1995-03-13 1998-11-24 Jtw Operations, Inc. Unattended automated system for selling and dispensing with change dispensing capability
JPH10269489A (en) * 1997-03-26 1998-10-09 Omron Corp Vehicle type identifying device

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
PATENT ABSTRACTS OF JAPAN vol. 1999, no. 01 29 January 1999 (1999-01-29) *

Also Published As

Publication number Publication date
AU2530300A (en) 2000-09-04
WO2000049541A2 (en) 2000-08-24

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