WO2000054201A8 - Dynamic ad targeting by an internet server - Google Patents

Dynamic ad targeting by an internet server

Info

Publication number
WO2000054201A8
WO2000054201A8 PCT/US2000/006278 US0006278W WO0054201A8 WO 2000054201 A8 WO2000054201 A8 WO 2000054201A8 US 0006278 W US0006278 W US 0006278W WO 0054201 A8 WO0054201 A8 WO 0054201A8
Authority
WO
WIPO (PCT)
Prior art keywords
users
advertisements
server application
targeting
dynamic
Prior art date
Application number
PCT/US2000/006278
Other languages
French (fr)
Other versions
WO2000054201A2 (en
Inventor
Stacy Haitsuka
Marwan Zebian
Kenzie Harold Mac
Ronald Burr
Terry Warren
Original Assignee
Netzero Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/324,747 external-priority patent/US6366298B1/en
Application filed by Netzero Inc filed Critical Netzero Inc
Priority to AU38743/00A priority Critical patent/AU3874300A/en
Publication of WO2000054201A2 publication Critical patent/WO2000054201A2/en
Publication of WO2000054201A8 publication Critical patent/WO2000054201A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Dans cette invention, une application de serveur publicitaire sélectionne les annonces publicitaires devant être vues par les utilisateurs d'un service en ligne. Le serveur publicitaire reçoit des informations sur les utilisateurs et des informations sur le public souhaité attirer par ces publicités. L'application du serveur publicitaire exécute la meilleure correspondance entre les utilisateurs et les annonces publicitaires. Les annonces publicitaires sélectionnées sont alors affichées à l'attention des utilisateurs dans un ordre sélectionné par l'application du serveur publicitaire, et, sur la base des performances de ces annonces publicitaires, l'application du serveur publicitaire améliore les meilleures correspondances et l'ordre d'affichage pour les utilisateurs.In this invention, an ad server application selects the ad to be seen by users of an online service. The ad server receives information about the users and information about the desired audience attracted by these advertisements. The ad server application performs the best match between users and advertisements. The selected advertisements are then displayed to users in an order selected by the ad server application, and, based on the performance of those advertisements, the ad server application improves the best matches and display order for users.

PCT/US2000/006278 1999-03-09 2000-03-09 Dynamic ad targeting by an internet server WO2000054201A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU38743/00A AU3874300A (en) 1999-03-09 2000-03-09 Dynamic ad targeting by an internet server

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US7733199P 1999-03-09 1999-03-09
US26551299A 1999-03-09 1999-03-09
US09/324,747 1999-03-09
US09/265,512 1999-03-09
US09/324,747 US6366298B1 (en) 1999-06-03 1999-06-03 Monitoring of individual internet usage

Publications (2)

Publication Number Publication Date
WO2000054201A2 WO2000054201A2 (en) 2000-09-14
WO2000054201A8 true WO2000054201A8 (en) 2002-07-25

Family

ID=27373077

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/006278 WO2000054201A2 (en) 1999-03-09 2000-03-09 Dynamic ad targeting by an internet server

Country Status (2)

Country Link
AU (1) AU3874300A (en)
WO (1) WO2000054201A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9495446B2 (en) 2004-12-20 2016-11-15 Gula Consulting Limited Liability Company Method and device for publishing cross-network user behavioral data

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US7089194B1 (en) 1999-06-17 2006-08-08 International Business Machines Corporation Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements
US7813958B1 (en) 1999-11-17 2010-10-12 Heavy Hammer, Inc. Method, system, and software for geographically focused network advertising
US7353267B1 (en) 2000-04-07 2008-04-01 Netzero, Inc. Targeted network video download interface
US7054900B1 (en) 2000-08-18 2006-05-30 Netzero, Inc. Automatic, profile-free web page recommendation
AU2001284347A1 (en) * 2000-09-14 2002-03-26 Andre Louis De Villiers Communicating information on the internet
US6832207B1 (en) 2000-11-28 2004-12-14 Almond Net, Inc. Super saturation method for information-media
EP1217560A1 (en) * 2000-12-22 2002-06-26 William Bottigelli Method of incentive delivery of interactive advertisement contents inside an internet domain characterized by user profiling
US20020147634A1 (en) * 2001-01-31 2002-10-10 Ronald Jacoby System for dynamic generation of online streaming media advertisements
US20040139161A1 (en) * 2001-05-09 2004-07-15 Loh Jin Feei Distribution of digital content
US7181488B2 (en) 2001-06-29 2007-02-20 Claria Corporation System, method and computer program product for presenting information to a user utilizing historical information about the user
US7680796B2 (en) 2003-09-03 2010-03-16 Google, Inc. Determining and/or using location information in an ad system
US20050086200A1 (en) * 2002-09-30 2005-04-21 Jared Kirkman Presentation system and method
US7881658B2 (en) 2002-10-10 2011-02-01 Znl Enterprises, Llc Method and apparatus for entertainment and information services delivered via mobile telecommunication devices
US7580668B2 (en) 2004-07-27 2009-08-25 Microsoft Corporation Intelligent data broadcasting
US8078602B2 (en) 2004-12-17 2011-12-13 Claria Innovations, Llc Search engine for a computer network
US9002725B1 (en) 2005-04-20 2015-04-07 Google Inc. System and method for targeting information based on message content
US7949714B1 (en) 2005-12-05 2011-05-24 Google Inc. System and method for targeting advertisements or other information using user geographical information
US8213426B2 (en) * 2007-01-30 2012-07-03 At&T Ip I, Lp Method and system for multicasting targeted advertising data
US10475010B2 (en) 2008-01-10 2019-11-12 Microsoft Technology Licensing, Llc Federated entertainment access service
US8452658B2 (en) 2010-03-23 2013-05-28 Qazzoo, Llc Method and apparatus for connecting consumers with one or more product or service providers
US9077458B2 (en) 2011-06-17 2015-07-07 Microsoft Technology Licensing, Llc Selection of advertisements via viewer feedback
US8910195B1 (en) * 2014-02-20 2014-12-09 Google Inc. Systems and methods for enhancing audience measurement data
US9872072B2 (en) 2016-03-21 2018-01-16 Google Llc Systems and methods for identifying non-canonical sessions

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9495446B2 (en) 2004-12-20 2016-11-15 Gula Consulting Limited Liability Company Method and device for publishing cross-network user behavioral data

Also Published As

Publication number Publication date
WO2000054201A2 (en) 2000-09-14
AU3874300A (en) 2000-09-28

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