WO2001004784A3 - System for providing enterprise revenue management for on-line advertising campaigns - Google Patents

System for providing enterprise revenue management for on-line advertising campaigns Download PDF

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Publication number
WO2001004784A3
WO2001004784A3 PCT/US2000/018846 US0018846W WO0104784A3 WO 2001004784 A3 WO2001004784 A3 WO 2001004784A3 US 0018846 W US0018846 W US 0018846W WO 0104784 A3 WO0104784 A3 WO 0104784A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertiser
event
advertising banners
module
computer
Prior art date
Application number
PCT/US2000/018846
Other languages
French (fr)
Other versions
WO2001004784A2 (en
Inventor
Walter Haefeker
Barclay Ruiqing Jiang
Mark K Joseph
George Rekouts
Original Assignee
Mediaplex Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mediaplex Inc filed Critical Mediaplex Inc
Priority to EP00945312A priority Critical patent/EP1190355A2/en
Priority to JP2001510119A priority patent/JP2003514269A/en
Priority to AU59276/00A priority patent/AU5927600A/en
Publication of WO2001004784A2 publication Critical patent/WO2001004784A2/en
Publication of WO2001004784A3 publication Critical patent/WO2001004784A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system for providing on-line marketing campaign and revenue management is described. The system includes an event generating module that generates a set of events relating to a product to be advertised on a computer network. The event generating module generally resides on a client computer managed by the product advertiser. A server computer coupled to the client computer stores rules defined by the advertiser. An event and rule processing module residing on the server computer combines the events and rules to create or modify advertising banners that are to be displayed on the web site of a vendor computer. Depending on the events generated by the event generating module and the rules applied by the event and rule processing module, the content of the advertising banners may be modified. A return on investment module measures parameters related to access of the advertising banners by end users, and reports the ROI information back to the advertiser. A campaign management module manages the control of the advertising banners in response to the ROI information provided to the advertiser.
PCT/US2000/018846 1999-07-13 2000-07-11 System for providing enterprise revenue management for on-line advertising campaigns WO2001004784A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP00945312A EP1190355A2 (en) 1999-07-13 2000-07-11 System for providing enterprise revenue management for on-line advertising campaigns
JP2001510119A JP2003514269A (en) 1999-07-13 2000-07-11 Corporate revenue management system for online advertising campaigns
AU59276/00A AU5927600A (en) 1999-07-13 2000-07-11 System for providing enterprise revenue management for on-line advertising campaigns

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14377899P 1999-07-13 1999-07-13
US60/143,778 1999-07-13

Publications (2)

Publication Number Publication Date
WO2001004784A2 WO2001004784A2 (en) 2001-01-18
WO2001004784A3 true WO2001004784A3 (en) 2001-10-18

Family

ID=22505588

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/018846 WO2001004784A2 (en) 1999-07-13 2000-07-11 System for providing enterprise revenue management for on-line advertising campaigns

Country Status (4)

Country Link
EP (1) EP1190355A2 (en)
JP (1) JP2003514269A (en)
AU (1) AU5927600A (en)
WO (1) WO2001004784A2 (en)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002059804A1 (en) * 2001-01-24 2002-08-01 Thomas Striegl Network server and method for delivering a subscriber-specific information via a communication network
JP3596482B2 (en) * 2001-03-30 2004-12-02 ムサシ化成工業株式会社 Personal banner creation program
US8050970B2 (en) 2002-07-25 2011-11-01 Google Inc. Method and system for providing filtered and/or masked advertisements over the internet
US20040186769A1 (en) * 2003-03-21 2004-09-23 Mangold Bernard P. System and method of modifying the price paid by an advertiser in a search result list
US7260783B1 (en) 2003-07-08 2007-08-21 Falk Esolutions Gmbh System and method for delivering targeted content
US7734503B2 (en) * 2004-09-29 2010-06-08 Google, Inc. Managing on-line advertising using metrics such as return on investment and/or profit
US10169765B2 (en) 2004-10-01 2019-01-01 Reachlocal, Inc. Method and apparatus for generating advertisement information for performing a marketing campaign
JP4887214B2 (en) * 2007-05-21 2012-02-29 ヤフー株式会社 Advertisement management system, advertisement management server, and control method thereof
EP2776955B8 (en) 2011-11-09 2018-10-17 Movable Ink Management of dynamic email content
US11113732B2 (en) 2016-09-26 2021-09-07 Microsoft Technology Licensing, Llc Controlling use of negative features in a matching operation
US20220351237A1 (en) * 2018-10-05 2022-11-03 Zirca Digital Solutions Pvt. Ltd. A computer implemented platform for advertisement campaigns and method thereof

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
WO1998053406A1 (en) * 1997-05-19 1998-11-26 Matchlogic, Inc. Information storage, and delivery over a computer network using distributed information and centralized intelligence
US5937392A (en) * 1997-07-28 1999-08-10 Switchboard Incorporated Banner advertising display system and method with frequency of advertisement control
US6141010A (en) * 1998-07-17 2000-10-31 B. E. Technology, Llc Computer interface method and apparatus with targeted advertising

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
WO1998053406A1 (en) * 1997-05-19 1998-11-26 Matchlogic, Inc. Information storage, and delivery over a computer network using distributed information and centralized intelligence
US5937392A (en) * 1997-07-28 1999-08-10 Switchboard Incorporated Banner advertising display system and method with frequency of advertisement control
US6141010A (en) * 1998-07-17 2000-10-31 B. E. Technology, Llc Computer interface method and apparatus with targeted advertising

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
GALLAGHER K ET AL: "A framework for targeting banner advertising on the Internet", PROCEEDINGS OF THE THIRTIETH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (CAT. NO.97TB100234), PROCEEDINGS OF THE THIRTIETH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, WAILEA, HI, USA, 7-10 JAN. 1997, 1997, Los Alamitos, CA, USA, IEEE Comput. Soc. Press, USA, pages 265 - 274 vol.4, XP002923563, ISBN: 0-8186-7743-0 *

Also Published As

Publication number Publication date
WO2001004784A2 (en) 2001-01-18
AU5927600A (en) 2001-01-30
EP1190355A2 (en) 2002-03-27
JP2003514269A (en) 2003-04-15

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