WO2001011522A8 - Method for optimizing net present value of a cross-selling marketing campaign - Google Patents

Method for optimizing net present value of a cross-selling marketing campaign

Info

Publication number
WO2001011522A8
WO2001011522A8 PCT/US2000/021453 US0021453W WO0111522A8 WO 2001011522 A8 WO2001011522 A8 WO 2001011522A8 US 0021453 W US0021453 W US 0021453W WO 0111522 A8 WO0111522 A8 WO 0111522A8
Authority
WO
WIPO (PCT)
Prior art keywords
potential customers
cross
linear
multidimensional
present value
Prior art date
Application number
PCT/US2000/021453
Other languages
French (fr)
Other versions
WO2001011522A2 (en
Inventor
Yuri Galperin
Vladimir Fishman
Leonid Gibiansky
Original Assignee
Marketswitch Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketswitch Corp filed Critical Marketswitch Corp
Priority to AU64009/00A priority Critical patent/AU769761B2/en
Priority to CA002381349A priority patent/CA2381349A1/en
Priority to JP2001516103A priority patent/JP2003526139A/en
Priority to EP00950995A priority patent/EP1212717A2/en
Publication of WO2001011522A2 publication Critical patent/WO2001011522A2/en
Publication of WO2001011522A8 publication Critical patent/WO2001011522A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

La présente invention concerne l'application d'un nouvel algorithme itératif au problème d'optimisation multidimensionnelle par mise en oeuvre d'une solution mathématique stricte et non linéaire pour ce qu'on avait l'habitude de traiter comme un problème multidimensionnel linéaire. Le procédé consiste à sélectionner au hasard un échantillon statistiquement important d'une liste de clients éventuels, à calculer la valeur de la fonction d'utilité pour chaque paire constituée par une offre et des clients éventuels sélectionnés, à réduire le problème multidimensionnel linéaire d'origine pour en faire un problème non linéaire avec un nombre réalisable de dimensions, à résoudre le problème non linéaire pour l'échantillon sélectionné numériquement avec la tolérance souhaitée grâce à un algorithme itératif, puis à utiliser les résultats pour calculer en une seule fois une série optimale d'offres pour la liste complète de clients éventuels.The present invention relates to the application of a new iterative algorithm to the multidimensional optimization problem by implementing a strict and non-linear mathematical solution for what we used to treat as a linear multidimensional problem. The method consists in randomly selecting a statistically significant sample from a list of potential customers, calculating the value of the utility function for each pair constituted by an offer and selected potential customers, in reducing the linear multidimensional problem of origin to make it a nonlinear problem with a workable number of dimensions, to solve the nonlinear problem for the sample selected numerically with the desired tolerance thanks to an iterative algorithm, then to use the results to calculate in a single time a series optimal offers for the full list of potential customers.

PCT/US2000/021453 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign WO2001011522A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
AU64009/00A AU769761B2 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign
CA002381349A CA2381349A1 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign
JP2001516103A JP2003526139A (en) 1999-08-06 2000-08-05 Ways to optimize the net present value of cross-tied marketing campaigns
EP00950995A EP1212717A2 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14745699P 1999-08-06 1999-08-06
US60/147,456 1999-08-06

Publications (2)

Publication Number Publication Date
WO2001011522A2 WO2001011522A2 (en) 2001-02-15
WO2001011522A8 true WO2001011522A8 (en) 2001-12-27

Family

ID=22521639

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/021453 WO2001011522A2 (en) 1999-08-06 2000-08-05 Method for optimizing net present value of a cross-selling marketing campaign

Country Status (5)

Country Link
EP (1) EP1212717A2 (en)
JP (1) JP2003526139A (en)
AU (1) AU769761B2 (en)
CA (1) CA2381349A1 (en)
WO (1) WO2001011522A2 (en)

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US8966649B2 (en) 2009-05-11 2015-02-24 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9251541B2 (en) 2007-05-25 2016-02-02 Experian Information Solutions, Inc. System and method for automated detection of never-pay data sets
US9563916B1 (en) 2006-10-05 2017-02-07 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses
US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring
US11847693B1 (en) 2014-02-14 2023-12-19 Experian Information Solutions, Inc. Automatic generation of code for attributes

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US6993493B1 (en) 1999-08-06 2006-01-31 Marketswitch Corporation Method for optimizing net present value of a cross-selling marketing campaign
AU2003237135A1 (en) 2002-04-30 2003-11-17 Veridiem Inc. Marketing optimization system
US7831615B2 (en) 2003-10-17 2010-11-09 Sas Institute Inc. Computer-implemented multidimensional database processing method and system
US8346593B2 (en) 2004-06-30 2013-01-01 Experian Marketing Solutions, Inc. System, method, and software for prediction of attitudinal and message responsiveness
US7689528B2 (en) 2004-07-09 2010-03-30 Fair Isaac Corporation Method and apparatus for a scalable algorithm for decision optimization
US8732004B1 (en) 2004-09-22 2014-05-20 Experian Information Solutions, Inc. Automated analysis of data to generate prospect notifications based on trigger events
US7624054B2 (en) 2005-08-25 2009-11-24 Sas Institute Inc. Financial risk mitigation optimization systems and methods
US7634431B2 (en) 2006-03-08 2009-12-15 Sas Institute Inc. Systems and methods for costing reciprocal relationships
US7711636B2 (en) 2006-03-10 2010-05-04 Experian Information Solutions, Inc. Systems and methods for analyzing data
US7813948B2 (en) 2006-08-25 2010-10-12 Sas Institute Inc. Computer-implemented systems and methods for reducing cost flow models
US8027871B2 (en) 2006-11-03 2011-09-27 Experian Marketing Solutions, Inc. Systems and methods for scoring sales leads
US8606626B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. Systems and methods for providing a direct marketing campaign planning environment
US8606666B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. System and method for providing an aggregation tool
US8024241B2 (en) 2007-07-13 2011-09-20 Sas Institute Inc. Computer-implemented systems and methods for cost flow analysis
US7996331B1 (en) 2007-08-31 2011-08-09 Sas Institute Inc. Computer-implemented systems and methods for performing pricing analysis
US8050959B1 (en) 2007-10-09 2011-11-01 Sas Institute Inc. System and method for modeling consortium data
US7930200B1 (en) 2007-11-02 2011-04-19 Sas Institute Inc. Computer-implemented systems and methods for cross-price analysis
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US8200518B2 (en) 2008-02-25 2012-06-12 Sas Institute Inc. Computer-implemented systems and methods for partial contribution computation in ABC/M models
US8296182B2 (en) 2008-08-20 2012-10-23 Sas Institute Inc. Computer-implemented marketing optimization systems and methods
US20100174638A1 (en) 2009-01-06 2010-07-08 ConsumerInfo.com Report existence monitoring
US9652802B1 (en) 2010-03-24 2017-05-16 Consumerinfo.Com, Inc. Indirect monitoring and reporting of a user's credit data
US9152727B1 (en) 2010-08-23 2015-10-06 Experian Marketing Solutions, Inc. Systems and methods for processing consumer information for targeted marketing applications
US8930262B1 (en) 2010-11-02 2015-01-06 Experian Technology Ltd. Systems and methods of assisted strategy design
EP2676197B1 (en) 2011-02-18 2018-11-28 CSidentity Corporation System and methods for identifying compromised personally identifiable information on the internet
US10255598B1 (en) 2012-12-06 2019-04-09 Consumerinfo.Com, Inc. Credit card account data extraction
US8812387B1 (en) 2013-03-14 2014-08-19 Csidentity Corporation System and method for identifying related credit inquiries
US10102536B1 (en) 2013-11-15 2018-10-16 Experian Information Solutions, Inc. Micro-geographic aggregation system
US11257117B1 (en) 2014-06-25 2022-02-22 Experian Information Solutions, Inc. Mobile device sighting location analytics and profiling system
US10339527B1 (en) 2014-10-31 2019-07-02 Experian Information Solutions, Inc. System and architecture for electronic fraud detection
US10242019B1 (en) 2014-12-19 2019-03-26 Experian Information Solutions, Inc. User behavior segmentation using latent topic detection
US11151468B1 (en) 2015-07-02 2021-10-19 Experian Information Solutions, Inc. Behavior analysis using distributed representations of event data
US9767309B1 (en) 2015-11-23 2017-09-19 Experian Information Solutions, Inc. Access control system for implementing access restrictions of regulated database records while identifying and providing indicators of regulated database records matching validation criteria
WO2018039377A1 (en) 2016-08-24 2018-03-01 Experian Information Solutions, Inc. Disambiguation and authentication of device users
US10699028B1 (en) 2017-09-28 2020-06-30 Csidentity Corporation Identity security architecture systems and methods
US10896472B1 (en) 2017-11-14 2021-01-19 Csidentity Corporation Security and identity verification system and architecture
US11682041B1 (en) 2020-01-13 2023-06-20 Experian Marketing Solutions, Llc Systems and methods of a tracking analytics platform

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6064973A (en) * 1998-04-17 2000-05-16 Andersen Consulting Llp Context manager and method for a virtual sales and service center
US6115693A (en) * 1998-04-17 2000-09-05 Andersen Consulting Llp Quality center and method for a virtual sales and service center
US6070142A (en) * 1998-04-17 2000-05-30 Andersen Consulting Llp Virtual customer sales and service center and method

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9563916B1 (en) 2006-10-05 2017-02-07 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US9251541B2 (en) 2007-05-25 2016-02-02 Experian Information Solutions, Inc. System and method for automated detection of never-pay data sets
US8966649B2 (en) 2009-05-11 2015-02-24 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9595051B2 (en) 2009-05-11 2017-03-14 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring
US11847693B1 (en) 2014-02-14 2023-12-19 Experian Information Solutions, Inc. Automatic generation of code for attributes
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses

Also Published As

Publication number Publication date
AU6400900A (en) 2001-03-05
EP1212717A2 (en) 2002-06-12
CA2381349A1 (en) 2001-02-15
WO2001011522A2 (en) 2001-02-15
JP2003526139A (en) 2003-09-02
AU769761B2 (en) 2004-02-05

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