WO2001048964A3 - System and method for optimizing the performance of email and other message campaigns - Google Patents

System and method for optimizing the performance of email and other message campaigns Download PDF

Info

Publication number
WO2001048964A3
WO2001048964A3 PCT/US2000/035404 US0035404W WO0148964A3 WO 2001048964 A3 WO2001048964 A3 WO 2001048964A3 US 0035404 W US0035404 W US 0035404W WO 0148964 A3 WO0148964 A3 WO 0148964A3
Authority
WO
WIPO (PCT)
Prior art keywords
messages
alternatives
sending
optimizing
methods
Prior art date
Application number
PCT/US2000/035404
Other languages
French (fr)
Other versions
WO2001048964A2 (en
Inventor
Sanjay Ranka
Hitendra K Wadhwa
Original Assignee
Paramark Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Paramark Inc filed Critical Paramark Inc
Priority to AU26024/01A priority Critical patent/AU2602401A/en
Publication of WO2001048964A2 publication Critical patent/WO2001048964A2/en
Publication of WO2001048964A3 publication Critical patent/WO2001048964A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

This disclosure describes the system, apparatus, methods, and computer program and computer program product for improving or optimizing the performance of messages including emails. The methods include parameterizing the message alternatives in a multi-attribute space. The methods also include sending messages for a set of alternatives, collecting response data for the alternatives (Fig. 7 #760), analyzing the response data to allocate messages to different alternatives and repeating this process from the beginning until all the messages have been sent or a business objective has been achieved. The sending of messages (Fig. 7 #710) may involve allocating unequal numbers of messages to different alternatives, and the unequal allocation may involve concentrating messages on better-performing alternatives. The optimizing apparatus (Fig. 7 #750) may generate different number of messages at different stages. The sending of messages may commence before a preceding analysis completes. Similarly, generation and sending of messages for a given stage may commence before response-data collection of the previous stages is complete. An optimizing apparatus may combine the message process with other business process for better overall optimization. Email type messages optimized according to the invention are described. These can be used for advertising and marketing as well as a variety of other purposes.
PCT/US2000/035404 1999-12-29 2000-12-27 System and method for optimizing the performance of email and other message campaigns WO2001048964A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU26024/01A AU2602401A (en) 1999-12-29 2000-12-27 System and method for optimizing the performance of email and other message campaigns

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US17368999P 1999-12-29 1999-12-29
US60/173,689 1999-12-29
US58639400A 2000-06-02 2000-06-02
US09/586,394 2000-06-02

Publications (2)

Publication Number Publication Date
WO2001048964A2 WO2001048964A2 (en) 2001-07-05
WO2001048964A3 true WO2001048964A3 (en) 2001-12-13

Family

ID=26869436

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/035404 WO2001048964A2 (en) 1999-12-29 2000-12-27 System and method for optimizing the performance of email and other message campaigns

Country Status (2)

Country Link
AU (1) AU2602401A (en)
WO (1) WO2001048964A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009059258A2 (en) * 2007-10-31 2009-05-07 The Rocket Science Group, Llc Systems and methods for determining and sending a preferred of two electronic mail communications
CN107526758B (en) * 2016-10-25 2020-07-28 腾讯科技（深圳）有限公司 Message pushing method and device

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5937037A (en) * 1998-01-28 1999-08-10 Broadpoint Communications, Inc. Communications system for delivering promotional messages
US6182059B1 (en) * 1997-04-03 2001-01-30 Brightware, Inc. Automatic electronic message interpretation and routing system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6182059B1 (en) * 1997-04-03 2001-01-30 Brightware, Inc. Automatic electronic message interpretation and routing system
US5937037A (en) * 1998-01-28 1999-08-10 Broadpoint Communications, Inc. Communications system for delivering promotional messages

Also Published As

Publication number Publication date
WO2001048964A2 (en) 2001-07-05
AU2602401A (en) 2001-07-09

Similar Documents

Publication Publication Date Title
US20080306899A1 (en) Methods, apparatus, and computer-readable media for analyzing conversational-type data
US7539934B2 (en) Computer-implemented method, system, and program product for developing a content annotation lexicon
EP0992869A3 (en) Data processing method and system
WO2003058378A3 (en) System and method for pricing of a financial product or service using a waterfall tool
EP1030455A3 (en) Interleaving method, interleaving apparatus, turbo encoding method, and turbo encoder
EP0845748A3 (en) A method and apparatus for performing computer-based on-line commerce using an intelligent agent
EP0833285A3 (en) Method and product for generating electronic tokens
EP0982578A3 (en) Method and apparatus for identifying sound in a composite sound signal
WO2003038680A3 (en) Method and system for accessing a collection of images in a database
EP1146437A3 (en) Method for executing a data transformation specification
EP0782340A3 (en) Digital data conversion equipment
EP1280050A3 (en) Data sort method, data sort apparatus, and data sort program
WO2004034230A3 (en) A data management interface and related methods
WO2005122045A3 (en) Method and system for processing payment items at a central processor
EP2372954A3 (en) Method and system for collecting information relating to a communication network
EP1130548A3 (en) Character display method
EP0290828A3 (en) Method of managing programs for distributed processing systems and apparatus therefor
EP1471692A3 (en) Method and system for constructing and utilizing home-state information in a home network
EP0831455A3 (en) Clustering-based signal segmentation
WO2001048964A3 (en) System and method for optimizing the performance of email and other message campaigns
Macias et al. A 13-year content analysis of survey methodology in communication related journals
EP1345380A3 (en) Method, apparatus and computer program product for performing data packet classification
EP1182596A3 (en) Component management system and method
WO2000026765A3 (en) Method and apparatus for evaluating a data processing request performed by distributed processes
EP1383062A3 (en) Manufacturing data access

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A2

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT UA UG UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
AK Designated states

Kind code of ref document: A3

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT UA UG UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A3

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP