WO2001060083A3 - System and method for the delivery of targeted data over wireless networks - Google Patents

System and method for the delivery of targeted data over wireless networks Download PDF

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Publication number
WO2001060083A3
WO2001060083A3 PCT/CA2001/000139 CA0100139W WO0160083A3 WO 2001060083 A3 WO2001060083 A3 WO 2001060083A3 CA 0100139 W CA0100139 W CA 0100139W WO 0160083 A3 WO0160083 A3 WO 0160083A3
Authority
WO
WIPO (PCT)
Prior art keywords
data
location positioning
profiling
users
server
Prior art date
Application number
PCT/CA2001/000139
Other languages
French (fr)
Other versions
WO2001060083A2 (en
Inventor
Aaron Demello
Alexander Miller
Alexandre Legendre
Gerald Host
Original Assignee
Profilium Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Profilium Inc filed Critical Profilium Inc
Priority to AU2001231465A priority Critical patent/AU2001231465A1/en
Priority to EP01903553A priority patent/EP1266530A1/en
Priority to CA002399311A priority patent/CA2399311A1/en
Publication of WO2001060083A2 publication Critical patent/WO2001060083A2/en
Publication of WO2001060083A3 publication Critical patent/WO2001060083A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/30—Network architectures or network communication protocols for network security for supporting lawful interception, monitoring or retaining of communications or communication related information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/02—Protecting privacy or anonymity, e.g. protecting personally identifiable information [PII]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/04—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
    • H04L63/0407—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the identity of one or more communicating identities is hidden
    • H04L63/0421—Anonymous communication, i.e. the party's identifiers are hidden from the other party or parties, e.g. using an anonymizer
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
    • H04L63/102—Entity profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/08—Access security
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W8/00—Network data management
    • H04W8/18—Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

The present invention relates to a system and method for the passive location positioning of wireless handsets for the purposes of delivering targeted data to users in a wireless communications network while protecting the privacy of the users. The network may contain a plurality of clusters comprising at least two physical nodes communication with each other via a remote link. The first node, the Mediation Server, receives raw location positioning data from the wireless communications network and sends standardized location positioning data with encrypted unique identifiers to the second node, the Profiling Server. The Profiling Server tracks and profiles current and historical location positioning data, compiling databases of anonymous user profiles to permit targeting of personalized and relevant data. The Profiling Server targets data to users with matching profiles and forwards those messages to the Mediation Server for encryption and further message compilation and transport. Privacy is achieved by separation of data collection and message transmission functions from the profiling and targeting functions. The present invention also concerns a method of anonymizing data related to a wireless transceiver.
PCT/CA2001/000139 2000-02-07 2001-02-07 System and method for the delivery of targeted data over wireless networks WO2001060083A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2001231465A AU2001231465A1 (en) 2000-02-07 2001-02-07 System and method for the delivery of targeted data over wireless networks
EP01903553A EP1266530A1 (en) 2000-02-07 2001-02-07 System and method for the delivery of targeted data over wireless networks
CA002399311A CA2399311A1 (en) 2000-02-07 2001-02-07 System and method for the delivery of targeted data over wireless networks

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CA002298194A CA2298194A1 (en) 2000-02-07 2000-02-07 Method and system for delivering and targeting advertisements over wireless networks
CA2,298,194 2000-02-07

Publications (2)

Publication Number Publication Date
WO2001060083A2 WO2001060083A2 (en) 2001-08-16
WO2001060083A3 true WO2001060083A3 (en) 2002-02-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2001/000139 WO2001060083A2 (en) 2000-02-07 2001-02-07 System and method for the delivery of targeted data over wireless networks

Country Status (5)

Country Link
US (1) US20010036224A1 (en)
EP (1) EP1266530A1 (en)
AU (1) AU2001231465A1 (en)
CA (1) CA2298194A1 (en)
WO (1) WO2001060083A2 (en)

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