ADVERTISEMENT METHOD Of BIDIRECTIONAL MEDIA
Technical Field
The present invention generally relates to an advertisement method using bidirectional media, which is capable of putting an advertisement and generating and moving an advertisement image on a main frame of an interface of the client or random region other than the main frame of the window or similarly functioning window of a browser enabling bidirectional media communication, instantly displaying an advertisement and vanishing it according to a user's choice, and accumulating related information for reuse.
Background Art
As the number of Internet users has been increased, various Internet related business activities have been also increased. The Internet advertisement market has been incredibly grown for a short period of time in comparison with a TV, newspaper, or magazine advertisement market. With regard to the Korean domestic Internet advertisement market, 37 billion won had been spent on 1999 and about 70 billion won will be spent on 2000. The types of the Internet advertisements have been diversified. They may be classified into a banner type advertisement like a box type advertisement having a market share decreased from 90% to 56%, a cooperation type advertisement having a market share of 30%, a pop-up type advertisement having a market share of 5%, and an e-mail type advertisement having a market share of 1%. The banner type advertisement is an advertisement method, in which the contents of an advertisement are displayed in a box form between text information, and the detailed information of the advertisement is displayed or a banner advertiser's Web side is shown by clicking the banner advertisement. The cooperation type advertisement is an advertisement method in which Web sites in supplement relationship with another provide hyperlinks to one another in their sites. The pop-up type advertisement is
an advertisement method in which a separate browser showing the contents of the advertisement is displayed when an Internet user accesses a site.
However, in the conventional advertisement method, an advertisement image on the screen remains stationary, so an advertisement cannot attract Internet user's attention, thereby weakening the function of an advertisement.
In addition, there occurs the problem that an advertisement on a Web page cannot be maintained when a horizontal or vertical scroll bar is manipulated, since the size of a Web page on which the advertisement appears is larger than the size of a main frame. Additionally, there occurs another problem that the previous advertisement on a vanished Web page cannot be maintained when a user moves to other Web pages, other sites or homepages. Additionally, the conventional advertisement utilizing an image is superior in visual advertisement effectiveness, but cannot induce a user to participate in the advertisement, thereby causing a problem that it cannot maximize the effectiveness of the advertisement on the Internet.
Additionally, the effectiveness of an advertisement is minute, and a spatial limitation is imposed on the display of the advertisement, thereby being unsuitable for an online company's advertisement business model.
Disclosure of the Invention
Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and an object of the present invention is to provide an advertisement method using bidirectional media, in which an advertisement image is moved, thereby maximizing the effectiveness of an advertisement. Another object of the present invention is to provide an advertisement method using bidirectional media, which an advertisement is generated and vanished.
A further object of the present invention is to improve an advertisement method, which is capable of instantly executing an advertisement by a use's
choice, thereby maximizing the effectiveness of the advertisement and esteeming a user's intention.
Yet another object of the present invention is to provide an advertisement method using bidirectional media, which is capable of putting an advertisement in a region other than the main frame of the window of a browser.
A still further object of the present invention is to an advertisement method using bidirectional media, which is capable of maintaining a Web page on which an advertisement appears despite the movement of a horizontal or vertical scroll bar even when the size of the Web page of an advertisement is larger than the size of a main frame.
An additional object of the present invention is to provide an advertisement method using bidirectional media, which is capable of accumulating advertisement information in a certain space, thereby providing benefits to a user and an advertiser. Another object of the present invention is to provide an advertisement method using bidirectional media, which is capable of maintaining the advertisement of a previous Web page when a user moves to other Web pages or other sites or homepages.
Another object of the present invention is to provide an advertisement method using bidirectional media, which is capable of improving the effectiveness of an advertisement and reducing a spatial limitation for the advertisement, thereby providing the sufficient effectiveness of the advertisement to an advertiser, providing sufficient earnings to an on-line company, and providing service of high quality to users at a free or low cost. In order to accomplish the above object, the present invention provides An advertisement method using bidirectional media, in which an advertisement is executed on a window of a browser, which enables bidirectional communication between a server and a client, or similarly functioning window using a network, comprising the steps of connecting a client to an advertisement server through an interface of the client; transmitting an advertisement program to the client from an advertisement database of the advertisement server; generating one or more
advertisement images on a main frame of an interface of the client or random region other than the main frame; moving the advertisement images to the random region along a random path; instantly displaying advertisement information of a certain company, certain random information, a sound, a smell or vibrations for a certain period time when one of the advertisement images moved to the random region is clicked by a mouse pointer or the like; and returning to a previous home page or state after the previous step.
The method of the present invention may further comprises the steps of accumulating information concerning a random type advertisement on an accumulation window of the advertisement server or client; moving to the accumulation window when the accumulation window is clicked; and displaying an optional information concerning the advertisement or a banner advertisement on the accumulation window.
In another feature of the present invention, an advertisement method using bidirectional media in which an advertisement is executed on a window of a browser, which enables bidirectional communication between a server and a client, or similarly functioning window using a network, comprising steps of; accumulating information concerning a random type advertisement on the accumulation window of the advertisement server or client; moving to the accumulation window when the accumulation window is clicked; and displaying an optional information concerning the advertisement or a banner advertisement on the accumulation window.
The bidirectional media may be the Internet, a Web TV network, or similar bidirectional media. The region where the advertisement is moved may be a restricted region of the main frame.
When a size of the advertisement displayed on the window of the browser or similarly functioning window is larger than a size of the main frame, the advertisement can be maintained within the main frame even though a vertical or horizontal scroll bar is moved.
The method of the present invention may further comprise the step of
displaying whether the random information or banner advertisement undergoes the instant advertisement step and the movement step or not in different color or shape.
The method of the present invention may further comprise the steps of accumulating information concerning a random type advertisement on an accumulation window of the advertisement server or client; moving to the accumulation window when the accumulation window is clicked; and displaying an optional information concerning the advertisement or a banner advertisement on the accumulation window. In accordance with a further feature of the present invention, an advertisement method using bidirectional media in which an advertisement is executed on a window of a browser, which enables bidirectional communication between a server and a client, or similarly functioning window using a network, comprising steps of: accumulating information concerning a random type advertisement on the accumulation window of the advertisement server or client; moving an advertisement system to the accumulation window when the accumulation window is clicked; and displaying an optional information concerning the advertisement or a banner advertisement on the accumulation window. The region other than the main frame may be a title bar, menu bar, standard button, address bar or link portion over the main frame, a vertical scroll bar beside the main frame, a horizontal bar, state display bar or state portion under the main frame, or random region deviating from the main frame. In accordance of the present invention, an advertisement method of bi-directional media improves effectiveness of advertisement considerably as providing non- fixed formation of advertisement method of bi-directional media.
The advertisement method using bidirectional media of the present invention can maximize the effectiveness of an advertisement because the advertisement is movable. The advertisement method using bidirectional media of the present invention provides convenience to a user because an advertisement instantly is
displayed and vanished.
The advertisement method using bidirectional media of the present invention can maximize the effectiveness of an advertisement because the advertisement is provided through not only a sense of sight but also a sense of hearing, a sense of smell and a sense of touch when displaying advertisement instantly.
In the advertisement method using bidirectional media of the present invention, an advertisement can be executed in a region other than the main frame of the window of a browser. In the advertisement method using bidirectional media of the present invention, the contents of an advertisement can be maintained even when a horizontal or vertical scroll bar is manipulated because a size of a Web page where advertisement is displayed is larger than the main frame of a browser.
In accordance of the present invention, the advertisement contents of a previous Web page can be maintained even when a user moves to another page or another site or home page of the Internet.
In the advertisement method using bidirectional media of the present invention, a user has the right of choice because an advertisement can be vanished by the user's choice. In the advertisement method using bidirectional media of the present invention, the effectiveness of an advertisement is superior and distinguishable from other advertisements, so the advertisement incomes of an online company can be increased, thereby increasing the earnings of the online company.
In the advertisement method using bidirectional media of the present invention, the effectiveness of an advertisement is superior, so the superior effectiveness of an advertisement can be provided to an advertiser, and the purchase of goods or the use of service can be promoted.
The advertisement method using bidirectional media of the present invention provides a beneficial advertisement business model to online companies, and allows Internet users to utilize Internet service at a free or low cost.
Brief Description of the Drawings
The above and other objects, features and other advantages of the present invention will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings, in which: Fig. 1 is a schematic diagram showing a system for an advertisement method using bidirectional media in accordance with an embodiment of the present invention;
Fig. 2 is a schematic diagram showing an advertisement server employed for the system for the advertisement method in accordance with the present invention;
Fig. 3 is a flowchart showing the outline of the advertisement method using bidirectional media in accordance with the present invention;
Fig. 4 is a flowchart showing the steps of generating advertisement and moving advertisement to an advertisement server in accordance with the present invention;
Fig. 5 is a flowchart showing the steps of displaying instant advertisement and disappearing advertisement in accordance with the embodiment of the present invention;
Fig. 6 is a flowchart showing an accumulation window in accordance with the embodiment of the present invention; and
Fig. 7 is a flowchart showing the step of the banner advertisement in the step of the instant advertisement of the advertisement method using bidirectional media in accordance with the present invention.
Best Mode for Carrying Out the Invention
Hereinafter, with reference to accompanying drawings, the present invention will be described in detail.
Fig. 1 is a schematic diagram showing a system for an advertisement method using bidirectional media.
The system for an advertisement method using bidirectional media in accordance with the present invention has a construction in which an advertisement database 20 and a contents provider 30 are connected to an advertisement server 10 and a client 40 is connected to the contents provider 40 through a computer network. The client 40 is connected to the content provider 30, and the contents provider 30 requests an advertisement from the advertisement server 10 connected to the contents provider 30. An advertisement program together with an accumulation window program is transmitted from the advertisement database 20 of the advertisement server 10 through the advertisement server 10 and the contents provider 20, and an advertisement is executed on the interface of the client 40. When the client 40 clicks a moving advertisement image, the moving advertisement image is vanished, and an instant advertisement is executed on the client 40 using an instant advertisement program transmitted from the advertisement database 30 of the advertisement server 10 through the advertisement server 10 and the contents provider 30 to the client 40. After the instant advertisement is executed, advertisement information and a link concerning the instant advertisement are accumulated in an accumulation window.
Fig. 2 is a schematic diagram showing an advertisement server employed for the system for the advertisement method in accordance with the present invention.
The advertisement server 10 is connected to the contents provider 30 and the advertisement database 20, and consists of a CPU 12, a RAM 14 and a ROM 16. Fig. 3 is a flowchart showing the outline of the advertisement method using bidirectional media in accordance with the present invention. The advertisement method using bidirectional media comprises the following steps.
(1) Connecting the client 40 to the advertisement server 10 through the interface of the client 40 SI 00;
(2) Transmitting the advertisement program to the client 40 from the advertisement database 20 of the advertisement server 10 S200;
(3) Generating one or more advertisement images on a main frame of the
interface of the client 40 or random region other than the main frame S300; (4) Moving the advertisement images to the random region along a random path S400; (5) Instantly displaying the advertisement information of a certain company, certain random information, a sound, a smell or vibrations for a certain period time when one of the moving advertisement images is clicked by a mouse pointer or the like S500;
(6) Returning to the previous home page or state after the previous step S500 S600;
(7) Accumulating information concerning the executed instant advertisement on an accumulation window of the advertisement server 10 or client 40 S700;
(8) Moving to the accumulation window when the accumulation window is clicked S800; and
(9) Moving to a site hyperlinked to a banner advertisement when the banner advertisement of the accumulation window is clicked S900.
The flowchart of Fig. 4 illustrates some of the steps of Fig. 3 in detail. Fig. 4 is a flowchart showing the steps of generating advertisement S300 and of moving advertisement randomly S400.
The advertisement image transmitted from the advertisement database 20 of the advertisement server 10 is displayed on the interface of the client 40 S302. After the advertisement image is displayed on the interface of the client 40, the advertisement image is moved along a random path by a certain period of time S304. The movement of the advertisement image along the random path implies that the advertisement image is not moved, or the path of the movement can exist or not. When the advertisement image moved on the interface of the client 40 exists at a position deviating from a designated region S306, the advertisement image is moved to the designated region S308. The advertisement image moved on the interface of the client 40 is moved in a random moving direction S304.
When the client 40 does not click the moving advertisement image with a mouse
pointer or the like S310, a random number of advertisement images are generated S312. The generation of a random number of advertisement images implies that no advertisement image is generated, or the number of the advertisement images is restricted. After the advertisement image is generated S312, the system is returned to the step of moving the advertisement image on the interface of the client 40 by a certain period of time S304.
The flowchart of Fig. 5 illustrates some of the steps of Fig. 3 in detail. Fig. 5 is a flowchart showing the steps of instantly displaying an advertisement S500 and vanishing the advertisement S600. The client 40 clicks one or more advertisement images moved to a random region along a random path with a mouse pointer or the like S310. When an advertisement image is clicked, the advertisement image randomly moved on the interface of the client 40 is stopped S502. When the movement of the advertisement image is stopped, the advertisement image randomly moved on the interface of the client 40 is vanished S504. When the advertisement image is vanished from the interface of the client 40, a sound advertisement file transmitted from the advertisement database 20 of the advertisement server 10 is executed S506. An image advertisement file transmitted from the advertisement database 20 of the advertisement server 10 is executed on the interface of the client 40 while the sound advertisement file is executed, so a moving picture advertisement in which the image of an advertisement is varied is executed S508. Another types of advertisement techniques can be executed together with the sound advertisement and the image moving picture advertisement. In one of another types of advertisement techniques, when a feel mouse capable of sensing a shape on the Internet is connected to the client 40, the feel mouse can be manipulated to represent the shape. For example, when the image of an earthquake is included in the advertisement, the feel mouth is vibrated to represent the shape of the earthquake, so a user can feel the earthquake. In addition, when the client has a function of sensing a smell, the advertisement can be executed to allow the user to sense the smell. For example, when a certain perfume is desired to be advertised, the smell of the perfume can be emitted by the client 40 that is capable of emitting
the smell of the perfume. When the image advertisement and the sound advertisement are completed, the image advertisement and the sound advertisement are automatically vanished. When the image advertisement and the sound advertisement are vanished, the procedure is moved from the interface of the client 40 to the previous home page or state S512.
The flowchart of Fig. 6 illustrates some of the steps of Fig. 3 in detail.
Fig. 6 is a flowchart showing the accumulation window.
The instant advertisement is vanished on the interface of the client 40 S
702. The executed instant advertisement information or banner advertisement is distinguishably stored in an accumulation window S704. When the client 40 clicks the accumulation window or a button to open the accumulation window with a mouse pointer or the like S706, the advertisement information or banner advertisement is displayed on the interface of the client 40 in certain or random order S708. When not, the advertisement is terminated. When the client 40 clicks the accumulation window or a button to open the accumulation window with a mouse pointer or the like S710, the client 40 is moved to a Web site corresponding to the banner advertisement clicked on the interface of the client 40.
When not, the accumulation window is closed and the advertisement is ended.
When the client 40 does not close the accumulation window, the procedure is returned to the step of displaying the advertisement information or banner advertisement S708. The accumulation window may be newly combined with a random advertisement, and understood as a new type of a unique advertisement method.
Fig. 7 is a flowchart showing the step of the banner advertisement in the step of the instant advertisement of the advertisement method using bidirectional media in accordance with the present invention.
When the client 40 is connected to the advertisement server 10, executes an advertisement and clicks an advertisement image moved randomly, and the clicked advertisement image is a banner advertisement SI 002, the procedure is moved to a site hyperlinked to the banner advertisement SI 004, an sound file transmitted from the server 10 is executed SI 006 during the loading time of
moving to the hyperlinked side, and a moving picture image advertisement file transmitted from the server 10 is executed on a region other than a main frame SI 008. When the movement to the hyperlinked site is completed SI 010, the advertisement is vanished S 1012.
Industrial Applicability
Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.