WO2001088753A1

WO2001088753A1 - Method and system for accessing a data set stored in a database and concerning a current or past event, in particular a song broadcast by a radio station

Info

Publication number: WO2001088753A1
Application number: PCT/FR2001/001504
Authority: WO
Inventors: Stéphane D'ACREMONT
Original assignee: Acremont Stephane D
Priority date: 2000-05-18
Filing date: 2001-05-17
Publication date: 2001-11-22
Also published as: FR2809205A1; FR2809205B1; AU6243501A

Abstract

The invention concerns a method for accessing a data set concerning a current or past event broadcast on a communication medium, said data set being stored in a database, wherein a user sets up a connection (1) with a server managing said database, and transmits to said server managing a set of spatial (2) and temporal (3) instructions concerning the searched event. The managing server carries out in the database an interactive search (4, 5, 6) for data concerning said searched event and transmits (7) to the user an extract of said event for identification purposes (7 bis), then, in response to the reception of an agreement of identification of the transmitted extract by said user, transmits to the latter a data set (8, 10) concerning said searched event. The invention is useful on all communication systems and media, in particular for identifying songs, features, messages.

Description

"Method and system for accessing a set of information stored in a database and relating to a current or past event, in particular a song broadcast by a broadcasting station"

The present invention relates to a method of accessing a set of information relating to a current or previous event, this set of information being suitably stored in a database. It also relates to a system implementing this process. The invention finds a particularly interesting application in the field of media such as broadcasting. However, it is of a broader framework since it can be applied to a disco or a visual and / or sound event.

We realized that the radios do not always announce the titles of the songs that they broadcast and this can cause frustration among listeners. In addition, many buyers come to record stores without knowing the name of the artist or the title of a song they heard on the radio; to find this song they are sometimes forced to hum the tune to the sellers.

It is already known to broadcast, at the same time as the radio or television programs, information associated with these programs, via communication systems such as the Internet, the wireless application protocol system commonly called "WAP system". for Wireless Application Protocol in English, DAB Digital Radio (Digital Audio Broadcasting, in English), or systems developed by RCS.

In addition, some broadcasting stations and televisions already provide their broadcasting programs as well as additional information on Internet sites, by means of a telephone line or by written publications. But until now, it has been difficult to obtain information about a program or an object presented during a program broadcast for a few hours or even a few days. In addition, with regard to radios for example, the majority of these radios do not give their complete programming for competitive reasons, hence the impossibility for a listener to find information on a past program. In addition, when you want to buy a product presented during a radio, television or an event, you do not always know who to contact to get it.

Sometimes certain broadcasting stations offer research services individually, but these services prove to be unreliable, of low awareness and therefore difficult to access and represent a considerable cost.

The present invention aims to remedy these drawbacks by proposing an easy to use and interactive access method. An object of the invention is to allow a plurality of access routes to the information sought.

Another object of the invention is to unite in a single point a plurality of information from a plurality of media and in particular to propose the purchase of a product seen or heard in a media, but also of derivative products or associates.

The invention also relates to an efficient, automatic, reliable system which solves the problem. of the relative nature of the moment of passage and by giving only the information requested.

The above objectives are achieved with a method of accessing a set of information relating to a current or past event broadcast on a communication medium, said set of information being stored in a database, in which a user establishes a connection with a management server of said database, and the user transmits to said management server a set of spatial and temporal instructions relating to said sought event.

According to the invention, the management server performs within the database an interactive search for information relating to said sought event and transmits if necessary to the user an extract of said event for recognition purposes, and the management server transmits to the user a set of information relating to said sought event, in response to the reception of an extract recognition message transmitted by the user.

The database can advantageously store a plurality of information originating from a plurality of suppliers and containing data relating to the content and the programming of the events carried out by these suppliers. Suppliers may for example include radio stations, television channels, discos, bars or even producers of media shows such as a music concert. With such a method, it is now possible, after listening to a song broadcast on the radio in the morning, to contact the management server in the evening and ask it to provide information concerning this song, such as the title, the name of the artist ... According to an advantageous aspect of the invention, the management server performs an interactive search by asking questions to which the user answers by transmitting to the server a spatial instruction corresponding to a predetermined supplier, said predetermined supplier being the source of said predetermined event. This spatial instruction can be the name of a broadcasting station. The predetermined event may correspond to a transmission of a piece of music with which is associated a set of information transmitted by the management server to the user and containing the references of the piece of music. Indeed, the radio may have broadcast a song that the user wishes to find. The user can also transmit to the server a time set point corresponding to a date and a time at which this predetermined event occurred. Thus the server can search for the song which has been broadcast on this radio, on the date and time indicated by the user.

In general, the predetermined event can be a media program, and the set of information transmitted by the management server to the user can correspond to the references of an element present during said program. It may therefore be a television program during which a book has been presented, and the user wishes to obtain more information on this book. According to an advantageous characteristic of the invention, the management server can communicate interactively with the user by transmitting voice messages through a fixed telephone network. The user can use keys on his phone to transmit data to the server. However, preferably, the management server integrates the functions of speech recognition and synthesis, so the user can communicate with the server by dictating his data.

According to another advantageous characteristic of the invention, the management server can communicate interactively with the user by transmitting written messages through a mobile telephone network integrating the technology for sending short messages, in particular the SMS technology ( "Short Message Service" in English).

In addition to the transmission vectors constituted by the text-to-speech and the SMS messages, one can also plan to transmit the information to the users by electronic mail (e-mail). For this, the user must be a member and have left when registering his email address, as well as a means of identifying it. This email may contain any information relating to the requested song or links to a site providing access to said information. This information may for example include: - the artist's history, his biography,

- reviews of these albums or works,

- listening to other songs on the album,

- the names of the albums or compilations containing the song being researched, - the dates of the artist's concerts,

- purchasing advice,

- proposals to purchase derivative items such as books, concert tickets, records, sheet music, download songs, products by similar artists, jerseys (T-shirts), or caps, by way of non-limiting examples.,

- advertisements, selective or not. According to an advantageous embodiment of the invention, the database can be accessed by a set of management servers. Thus with four servers of different characteristics connected to the database, the user can have several access points to the information contained in this database.

According to another advantageous characteristic of the invention, the user can exchange information with the management server through an Internet type communication network.

According to yet another advantageous characteristic of the invention, the user can exchange information with the management server through an Internet-type communication network and by means of a wireless application protocol, in particular the WAP system. ("Wireless Application Protocol" in English). The access method according to the invention can advantageously include a musical recognition function making it possible to verify information from the programming with regard to the time of broadcast and the works broadcast, and therefore to provide information in exact real time.

This musical recognition also allows exploitation of the method according to the invention which does not require a partnership with the radio stations. it nevertheless requires having as complete a song database as possible.

Preferably, the information stored in the database is modified according to the actual course of said predetermined event.

For example, the management server can redirect the user to other database servers.

The present invention also relates to a system for broadcasting a set of information relating to a current or past sought event in response to a consultation or a request. According to the invention, the system comprises: a database containing information relating to events broadcast on communication media, in particular extracts from said events, and,

at least one management server arranged to perform, in response to a request from a user, searches in this database, transmit to said user an extract of an event capable of corresponding to said sought event, then, in response to receiving a positive response from the user on the recognition of said event, transmitting to said user, information relating to said sought event.

The general database preferably contains audio, video, image and text files which can be transmitted to the user. The management server can comprise an interactive voice server accessible by means of a fixed or mobile telephone network.

The management server can also include an interactive voice server accessible by means of a network mobile phone and using short message sending technology.

According to a preferred embodiment, the management server can include an interactive voice server integrating the voice recognition and synthesis technology.

The management server can also comprise a data server accessible by means of an Internet type communication network. The management server can finally comprise a data server accessible by means of an Internet-type communication network and integrating a wireless application protocol.

According to one aspect of the invention, the management server provides means of distance selling, in particular by correspondence and by downloading of MP3 files or other compression formats. This allows a user to buy a disc whose song he would have listened to on a broadcasting station. In addition, for users of electronic communication systems making it possible to call or be connected to WAP sites, these may, after a search, download immediately to their mobile phone or portable electronic equipment, for example of the Palm type [computer holding in the palm of a hand] an MP3 file (or other compression format) for example of a song, music, interview, or broadcast.

Other advantages and characteristics of the invention will appear on examining the detailed description of a mode of implementation which is in no way limitative, and the appended drawings in which:

- Figure 1 is a diagram illustrating different steps performed by a management server for a user to access information concerning a song that a radio has previously broadcast; - Figure 2 is a diagram illustrating some components involved in the system according to the invention;

- Figure 3 is a diagram illustrating a process of recording in the database the information provided by a partner radio station; and

- Figure 4 is a diagram illustrating an urgent recording process implemented in the method according to the invention. Although the invention is not limited thereto, a method will now be described for accessing a set of information concerning a song, a comment, a chronicle or any other sound element that a user has previously heard on a radio. . For this, the user accesses a voice management server using his fixed telephone. In addition, the server integrates a voice recognition and synthesis system.

We will now describe, with reference to FIG. 1, an example of a process achievable by a management server according to the invention. Beforehand, it is assumed that the user heard a song broadcast by radio R on Tuesday, July 2 at 10 a.m. Later in the day, the user wants to find the references of this song and possibly buy the album containing this song. To do this, the user calls a telephone number connecting him to the management server according to the invention. Preferably this phone number is identical for all the radio stations (and / or television channels, nightclubs ...) partners of the service offered by the management server. When the connection is established in step 1, the management server formulates a welcome sentence and asks the user to say the name of the radio concerned by the search he wishes to carry out. Those skilled in the art will readily understand that step 2 can be of the "event location" type, that is to say on which medium the user has perceived the event in question in the event that several media are available such as radio, television or cable. Furthermore, we can consider a function consisting in the server repeating a step in the process when the user presses a specific key on the telephone or simply says "repeat".

The user dictates the name of the radio station "Radio R" or the broadcaster concerned. The server records the message using voice recognition. Then, in step 3, the server invites the user to indicate the day and the hour at which he heard the song "TUESDAY 02 07 lOheures". Steps 2 and 3 can correspond to a single step, and means for verifying the message picked up by the server by means of voice recognition can be provided such as a repetition by the server of the picked up message and a request for confirmation by the 'user.

In step 4, the server records the information given by the user and performs a search in a "program table" included in the database in order to identify the name of the radio and the time dictated by the user . This identification makes it possible to obtain in step 5 a "extracted code" from which the server will search in step 6 for the title of the song and the name of an artist who sang the song in a "table of extracts". The program and extract tables will be better explained below, in particular with reference to Figure 2.

The server launches in step 7 a sequence of listening to a musical extract of the song found for for example twenty seconds. The user can interrupt the sequence (by pressing a key on the phone) or wait for the end. Following this listening sequence, the server asks, in step 7bis, for the user either to say "yes" (or press the "1" key for example on the telephone) if the song listened to during of sequence 7 corresponds well to the song sought, either to say "no" (or press the key "2" for example) or else to say "Quit" if he wishes to leave the service or perform a new search.

If the user says "yes", the server announces in step 8 the title of the song and the name of the artist, then asks (step 9) to the user if he wishes to have more information. If the user answers in the negative, the server goes to step 11 and asks if the user wishes to make a purchase. If yes after step 11, the server initiates an online (or correspondence) purchase process in step 12. However, if the user responds in the affirmative at step 9, the server goes to step 10 and discloses, according to the request, additional information concerning the song. This additional information can include the title of the song, the name of the artist, the version of the song (re ix or Live), the name of the record company, the name of the publisher, the name of the songwriter (s) and songwriter (s), the name of the albums and compilations containing the song ... The server then goes to step 11 of the purchase request. One can advantageously envisage integrating between steps 10 and 11 a search step for listening to other songs of the artist available in the databases which may in particular include the name of the songwriter (s) and songwriters. If the user refuses the purchase in step 11, the server asks him if he wishes to leave the service: if "yes", the server disconnects in step 14 after possibly a goodbye message; if "no", the server returns to step 2 to start a new search.

When the user answers "no" in step 8, the server launches in step 15 a close search sequence consisting in exploring the "program table" and in step 16 identifying the songs broadcast around the time of the broadcast of the desired song. Then, once a song has been identified, the server returns to step 7 to make the user listen to it.

When the user has not found the desired song and does not wish to perform a close search sequence, he can choose in step 8 to say "Exit" in order to present himself in step 13.

It is also conceivable that there is a quick access key on the user's telephone allowing direct access to the server. Indeed, the user can program, according to the services offered by the telephone operator on which he depends, the "pound" key for example on his telephone handset. so that pressing this key starts the connection with the server. Thus step 3 described above can be avoided. This quick access key allows you to both access the service without dialing the telephone number, and to obtain information in real time quickly.

In the case where the user uses a mobile phone, the server can preferably correspond by SMS technology. For example, the customer can choose between speaking and pressing the telephone keys.

A functionality offered by the server makes it possible to provide the spelling of the information requested, in particular when the server responds by voice synthesis. The server dictates the letters of each word concerned. In addition, a function can be envisaged allowing the server to direct the user to a voice server of the radio whose name he has entered or to receive information in real time from an instant broadcast system of the radio concerned. The present invention makes it possible to adapt the signal transmitted by an instantaneous broadcasting system already existing within digital radio stations according to the type of management server used: voice, SMS, via the Internet. In fact, the present invention is particularly interesting in that the database is accessible by a plurality of servers, as illustrated in FIG. 2. Thus, in FIG. 2, a system S according to the invention is represented containing a central processing unit UC and four management servers, including a voice server SV, such as that implemented by the method of FIG. 1. This voice server SV is therefore accessible by the telephone network. A second SVM management server is also a voice server but with the particularity of integrating SMS technology allowing it to send short messages through a mobile telephone network. This SVM server can therefore advantageously be accessed by mobile phone. Both SV and SVM server integrate speech recognition and synthesis technology, which allows very easy interactivity. The third server SI is a server accessible by Internet, with increased interactivity since the communication can be carried out in video, audio, image or text form. The last SWAP server is also a server accessible by Internet, but with WAP technology, that is to say that web pages for example can be formatted (simplified) so as to be downloadable on a portable terminal integrating WAP technology .

The central processing unit UC contains a database according to the invention. This database includes a general table and two series of tables, some of these tables may or may not be grouped with the general table or between them. These two series of tables include:

- a first Table of TE Extracts containing by way of nonlimiting example the following data:

The extract code can be a number allowing to list all the extracts of song present in the database.

When speech recognition and synthesis technology is not available, the field concerning "language selection" is replaced by the following two fields:

- for each radio or for all radios, a table of TC radio codes containing at least the following data:

The "card number" corresponds to the number of a description card that each radio has for each of the songs it broadcasts. The numbers are used to list the files.

These data can be supplemented by the same fields as those in the table of TE extracts, in the case where the radio has the habit of giving song titles or artists' names variants of current names:

and, - for each radio, a table of TP Programs gathering the following data:

The Table of Extracts also contains all the data sought by a user U, i.e. audio, video or text files. Audio files, for example, are recorded in the database by means of an ME recording device such as a CD-ROM drive accompanied by software making it possible to produce files in MP3 or other compression format. file. The TE Extracts Table contains sound files recorded in two forms:

- MP3: 44.1 kHz, 16 bits, Stereo, duration of 30 seconds: files starting with the letter D - telephone quality: μ-la: 8 Hz, 8 bits, mono, duration of 20 seconds: starting with the letter T The user can access the information contained in the central processing unit U by four separate servers. The TE Extracts Table is filled at the same time as one of the TC radio code tables or from direct recordings by means of the ME recording device for example.

The TC Radio Code Table and the TP Program Table are obtained from data provided by partner media. In this case they are broadcasting stations (Radio_l, Radio_2 Radio_n). Generally, the central unit is preferably connected in real time to the radios. The system according to the present invention allows to have a single telephone number or a single site address for an information service concerning a plurality of radio stations.

The TC Radio Code Table for one of the radios and the TE Extracts Table are filled out from a "Playlist" file sent by partner radios. This file can be sent over the Internet, by mail in sheet form or in the form of a diskette.

In Figure 3 is shown how the TE Table of Extracts can be filled from a "playlist" file sent for example by radio_l. The file “Playlist” is first formatted in 17 so as to make it compatible with the presentation of the Table of TE Extracts. This formatted file contains the following data:

The central unit contains a filling program for the TE Extract Tables. This program starts in 18 by taking the formatted "playlist" file. In 19, we take a "card number" (corresponding to a predetermined song) and we check if this number is already present in the existing TC Radio Code Table in the name of radio_l. If the existing TC Radio Code Table does not contain this number, then in step 21, the title of the predetermined song and the name of the artist author of the said song are sought in the TE Extract Table containing the all data from various sources. In the case of a positive answer to the question in step 19, we compare in step 20 the formatted playlist file and the TC Radio Code Table to see if, for this number, the title of the song and the artist name are the same. If so, go to a "record number" next in step 24 and then in step 19 to loop.

In the case where in step 21 we find in the Table of TE Extracts the title of the song and the artist, we then write in step 23 the "record number" in the Table of TC radio codes and we carry out a possible update of the Table of TC radio codes by recording the information present on the formatted "playlist" file, then we go to step 24. When the references of the song are not found in the step 21, it is indicated, at 22, in a special recording table that this song must be recorded and referenced, the recording being made by means of the recording device ME or from data sent by the radio_l if it it also transmits audio files. The TE extract table and the TC radio code table are then updated (step not shown).

This process of filling the Table of Extracts is carried out for each "number of the file" transmitted by radio_l. It should be noted that the above steps 19 and 20 may or may not be carried out.

In FIG. 4, the filling of the Program Table is illustrated from a client programming file transmitted by the radio_l and containing the following data after having undergone a formatting step 25:

File name: radio 1

A central unit program for filling the TP program table begins at 26 by taking the formatted client programming file. In 27, we take a "card number" (corresponding to a predetermined song) and we check if this number is already present in the existing TC Radio Code Table in the name of radio_l. If the existing TC Radio Code Table does not contain this number, then in step 29 the title of the predetermined song and the name of the artist author of the said song are sought in the TE Extract Table. In the case of a positive answer to the question in step 27, we compare in step 28 the client programming file and the existing TC Radio Code Table to see if, for this number, the title of the song and the artist's name are the same. Yes this is how we retrieve the extracted code which is a numerical value allowing the audio file corresponding to the song to be referenced, then in step 32 we update the TP Program Table by filling in the "Code" fields extract "and" moment of passage ", and in step 33 we go to the next" file number "in order to make a loop on step 27.

In the case where in step 29 we find in the Table of TE Extracts the title of the song and the artist, we update the Tables of TC radio codes and we go to step 32. But in the case on the contrary, we go to step 30 in order to indicate in a special urgent recording table the songs to be recorded and referenced immediately. It should be noted that steps 27 and 28 can be omitted.

The present invention therefore allows a user to connect to a database management server via an interactive communication mode which can transmit sound or images. These communication methods known to date are the Internet, fixed or mobile telephony with the intervention of an interactive voice server, or sites using the WAP protocol allowing access to simplified sites via certain mobile telephony devices. The method can be applied to a radio or a television, a disco or a restaurant which broadcasts music, a visual spectacle, or a visual or sound manifestation. A phone number or an Internet or WAP address can correspond to a single place or media.

A single Internet / WAP address or a single telephone number can allow access to the information services of several places of activity. The present invention also makes it possible to create a multi-access portal for the information services of a plurality of partner radios and televisions and to offer a service transmitting to listeners, in real time and offline the references of the songs broadcast. We can also consider a service to produce periodic statistics, for example instant, hourly, daily, weekly, monthly, for partner radios. It should be noted that other companies may be interested in the programming of radio stations and the statistics produced during the operation of the method according to the invention. These companies are for example record companies, stores, newspapers, other radio stations, press or television groups.

Furthermore, the data collected, within the framework of the exploitation of the process according to the invention, on the sales of information (research) and of products can make it possible to define models of purchasing behavior which can then be used to offer products with a high probability of acceptance by users. These behavioral studies can also be used to implement a selective advertising program.

Thanks to the data collected on the sales of information (research) and products and the aforementioned behavior studies, it becomes possible to create personalized radios broadcasting the songs or programs that the user likes or appreciates or will have great chances of liking . We can also provide a functionality to quickly pass by a fictitious remote control a song or a message advertising not appreciated by the user.

In the case of a connection mode via the Internet, listening to musical extracts can be done in two different ways: - a list of extracts is given, simply indicating their time of passage. User listens for streaming files

"streaming" or downloading them, one after the other. Then he indicates the time of the song whose references he wishes to know.

- the user opens an interactive radio by "streaming", the progress of which he can modify by pressing, for example, the keys of a virtual remote control. So by choosing 12hl5, he will hear for example the song broadcast at 12hl5 then the song n-1 then the n + 1 and so on.

Through the Internet, it is also easy for each user to create an account allowing to find previous requests made in personalized Web pages, to take out a subscription, or to buy a series of searches or, if registered as member, to receive an electronic mail (e-mail). It should be noted that the method according to the invention can use several telephone numbers corresponding to different price levels depending on the services sought. These telephone numbers must be simple and preferably as short as possible, for example in the form of 4-digit numbers available soon.

Users have the possibility of becoming members by registering, for example, their contact details, the phone numbers they use, their e-mail, their addresses, their bank card details, a password. When a user thus registered contacts the access service according to the invention by telephone, he is recognized by the telephone number used, and the latter can, after having given their password, for example order products , receive an e-mail summarizing the information they are looking for, without having to provide the aforementioned personal information again.

Of course, the invention is not limited to the examples which have just been described and numerous modifications can be made to these examples without departing from the scope of the invention. Thus, other types of server can be used and the invention can be applied to any piece of information other than the song, such as for example a book, a film, or a reference from a presenter.

Claims

1. Method for accessing a set of information relating to a current or past event broadcast on a communication medium, said set of information being stored in a database (UC), in which:

a user (U) establishes a connection (1) with a management server (SV, SVM, SI SWAP) of said database,

- the user transmits to said management server a set of spatial (2) and temporal (3) instructions relating to said sought event, characterized in that - the management server performs a search within the database (UC) ( 4, 5, 6) interactive information relating to said sought event and transmits (7) if necessary to the user an extract of said event for recognition purposes, and - the management server transmits (8, 10) to the user a set of information relating to said sought event, in response to the reception of an extract recognition agreement (7bis) transmitted by said user.

2. Method according to claim 1, characterized in that the database (UC) stores a plurality of information originating from a plurality of suppliers

(Radio_l, Radio_2, ...) of events on a set of communication media and containing data relating to the content and programming of events carried out by these suppliers.

3. Method according to one of claims 1 or 2, characterized in that the user transmits to the server a time set point (3) corresponding to a date and a time at which said sought event occurred.

4. Method according to one of the preceding claims, characterized in that the user transmits to the server a spatial instruction (2) corresponding to a predetermined supplier, said predetermined supplier being at the origin of said sought event.

5. Method according to any one of the preceding claims, characterized in that said sought event corresponds to a transmission of a piece of music (7) including the set of information (8, 10) transmitted by the management server. to the user corresponds to the references of said piece of music.

6. Method according to any one of claims 1 to 4, characterized in that said sought event is a transmission, and in that the set of information transmitted by the management server to the user corresponds to the references of an element present during said emission.

7. Method according to any one of the preceding claims, characterized in that the management server

(SV) communicates interactively with the user by transmitting voice messages over a fixed telephone network.

8. Method according to any one of claims previous, characterized in that the management server

(SVM) communicates interactively with the user by transmitting written messages through a mobile telephone network incorporating short message sending technology.

9. Method according to any one of claims 1 to 6, characterized in that the user exchanges information with the management server (SI) through an Internet type communication network.

10. Method according to any one of claims 1 to 6 and 9, characterized in that the user exchanges information with the management server (SWAP) through a communication network of the Internet type and by means of a protocol. wireless application.

11. Method according to any one of the preceding claims, characterized in that the information stored in the database is modified according to the actual course of said sought event.

12. Method according to any one of the preceding claims, characterized in that the management server redirects the user to other database servers.

13. System (S) for accessing a set of information relating to a current or past event broadcast on a communication medium, in response to a request from a user implementing the method according to any one of the preceding claims , characterized by what he understands:

- a database (UC) containing information relating to events broadcast on communication media, in particular extracts from said events,

- at least one management server (SV, SVM, SI, SWAP) arranged to perform, in response to a request (2, 3) from a user, searches (4, 5, 6) in this database, transmit (7) to said user an extract of an event likely to correspond to said sought event, then, in response to the reception of a positive response (7bis) from the user on the recognition of said event, transmit (8, 10) said user, information relating to said sought event.

14. System according to claim 13, characterized in that the database also contains audio, video, image and text files capable of being transmitted to the user.

15. System according to one of claims 13 or 14, characterized in that the management server comprises an interactive voice server (SV) accessible by means of a fixed telephone network.

16. System according to any one of claims 13 to 15, characterized in that the management server comprises an interactive voice server (SVM) accessible by means of a mobile telephone network using a short message sending technology.

17. System according to any one of claims 13 to 16, characterized in that the management server comprises an interactive voice server (SV, SVM) integrating recognition and speech synthesis technology.

18. System according to any one of claims 13 to 17, characterized in that the management server comprises a data server (SI) accessible by means of an Internet type communication network.

19. System according to any one of claims 13 to 18, characterized in that the management server comprises a data server (SWAP) accessible by means of a communication network of the Internet type and integrating an application protocol without thread.

20. System according to any one of claims 13 to 19, characterized in that the management server manages a distance selling program (12).