WO2003041036A2

WO2003041036A2 - Label assembly

Info

Publication number: WO2003041036A2
Application number: PCT/US2002/035386
Authority: WO
Inventors: Neil G. Sellars
Original assignee: National Label Company
Priority date: 2001-11-05
Filing date: 2002-11-05
Publication date: 2003-05-15
Also published as: WO2003041036A3; AU2002363476A1

Abstract

A label assembly including at least one resealable brochure and suitable for being attached to a mounting surface of a container, the label including: a base planar member including at least one tamper evident device for the container, and oppositely disposed first and second surfaces, the first surface being suitable for coupling the base member to the mounting surface; at least one sheet forming the brochure; and at least one planar overlying member securing the at least one sheet forming the brochure to the base member so as to be resealable when the label assembly is attached to the mounting surface.

Description

LABEL ASSEMBLY

Background Of The Invention

This invention relates to labels and, more particularly, to pressure sensitive labels

of the kinds which may adhesively be secured to substrates, such as bottles or other

containers, and which provide an integral brochure. In another of its aspects, this

invention relates to a method of making such labels, hi general, this invention relates to

an improved label integrated with a printed brochure and a method of making such a label and an assembly of such labels carried on a flexible liner.

Summary of Invention

A label assembly including at least one resealable brochure and suitable for being

attached to a mounting surface of a container, the label including: a base planar member

including at least one tamper evident device for the container, and oppositely disposed first and second surfaces, the first surface being suitable for coupling the base member to

the mounting surface; at least one sheet forming the brochure; and at least one planar

overlying member securing the at least one sheet forming the brochure to the base member

so as to be resealable when the label assembly is attached to the mounting surface. Brief Description of the Drawings

There are seen in the drawings forms of the invention which are presently

preferred (and which constitute the best mode contemplated for carrying the invention into

effect), but it should be understood that the invention is not limited to the precise

arrangements and instrumentalities shown.

Figure 1 is a pictorial view, in perspective, of a label assembly in accordance with

the invention.

Figure 2 is a cross-sectional view taken along the line 2-2 in Figure 1.

Figure 3 is a cross-sectional view of a form of label in accordance with the invention.

Figure 4 is a cross-sectional view of another form of label in accordance with the invention.

Figure 5 is a top plan view, in cross-section, of an exemplary label in accordance

with the invention, applied to a substrate in the form of a flat-sided container with small

radius corners.

Figure 5a is a top plan view similar to Figure 5, also in cross-section, of another

exemplary label in accordance with the mvention, applied to a substrate in the form of a container of round cross-section.

Figure 6 is a plan view of a brochure blank for use in the invention.

Figure 7 is a plan view of a brochure blank for use in an alternative form of the

invention.

Figure 8 depicts a portion of a base label web as used in the invention.

Figure 9 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.

Figure 9a depicts an alternative form of base label web.

Figure 10 is a plan view illustrating a brochure blank assembly associated with a base label web in accordance with the invention.

Figure 11 is a view similar to Figure 10, illustrating the step of die cutting to

produce finished labels.

Figure 12 is a detail view of a portion of a label in accordance with the invention.

Figure 13 is a cross-sectional view of yet another form of label in accordance with

the invention.

Figure 14 is a pictorial view, in perspective, of another form of the label assembly in accordance with the invention.

Figure 15 is a cross-sectional view taken along the line 15-15 in Figure 14 of a

label of this invention in a closed position.

Figure 16 is a cross-sectional view taken along the line 15-15 in Figure 14 of a

label of this invention in an open position.

Figure 17 is a detail view of a portion of the label of Figure 14.

Figure 18 is a plan view of a brochure blank for use with the label of Figure 14.

Figure 19 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.

Figure 20 is a plan view illustrating the brochure blank assembly associated with

the base label web in accordance with the label of Figure 14.

Figure 21 illustrates a plan view of a blank label assembly according to an aspect

of the present mvention.

Figure 22 illustrates plan view of a portion of a blank label assembly according to

an aspect of the present invention.

Figures 23A, 23B and 23C illustrate a label assembly according to an aspect of the present invention.

Figure 24 illustrates a plan-view of an undersurface of a label assembly according

to an aspect of the present invention.

Figure 25 illustrates a plan-view of a label assembly according to an aspect of the

present invention.

Description of the Preferred Embodiments

It is to be understood that the figures and descriptions of the present invention have been simplified to illustrate elements that are relevant for a clear understanding of the

present invention, while eliminating, for purposes of clarity, many other elements found in a typical labels and methods of manufacture. Those of ordinary skill in the art will

recognize that other elements are desirable and/or required in order to implement the

present invention. However, because such elements are well known in the art, and because they do not facilitate a better understanding of the present invention, a discussion

of such elements is not provided herein.

Labels which incorporate brochures or booklets have heretofore been proposed.

Such labels, sometimes called "brochure labels," are useful for applications in which (1) it

is expedient or necessary to provide with a packaged product detailed directions for usage;

(2) regulatory requirements, as in the case of pharmaceuticals, make it necessary to provide with the product a great deal of explanatory information; and (3) it is desired to

provide promotional or game materials with the product. Other applications will occur to

those skilled in the art.

It is particularly desirable, from both practical and aesthetic points of view, that a

brochure label be made "resealable," that is, so constructed and arranged that opening or

use of the brochure associated with the label does not render impossible resealing of the

brochure. A resealable brochure label may be restored to its initial appearance and

condition after having been opened. It is also highly desirable that a brochure label be

capable of neatly wrapping around the sharp or small radius corners of a square container. In such an application, the brochure must often be made to wrap around three or four

corners, each of which provides a stress point for the brochure and an opportunity for highly undesirable local bunching or buckling. The present invention provides for a smooth and highly pleasing wrap.

Another desirable attribute in a brochure label is ease of opening and reseal-ability. The present invention provides a simple and effective tab to facilitate opening, as well as

capability of repeated resealing.

In some applications, it is necessary or desirable that the graphics and other

aesthetic aspects of the brochure be integrated with those of the products labeled, so as to

provide a uniform appearance and appeal. In prior art constructions, the label design has

often been different from the brochure, imparting to the entire product the appearance of an "afterthought" rather than a well-integrated whole. In accordance with the present

invention, the printing of the brochure component of a brochure label can be coordinated

with that of the base label, using matched or coordinated materials or printing techniques,

so that the base label and brochure provide the appearance of a unitary piece.

Finally, in some instances it is desirable that one or more leaves or pages of the

brochure be made removable, or that provision be made for remόve-ability of the entire

brochure at the user's option. As is explained below, suitable structural features may be

provided within the purview of the present invention to achieve these desirable ends.

Labels in accordance with the present invention may be delivered to users in roll

form and applied to packages in the same manner, using the same equipment, and at satisfactory production speeds (generally in excess of 200 bottles per minute) as standard pressure sensitive labels.

Accordingly, and in general, the present invention provides an adhesive label assembly which includes an integral brochure. The assembly comprises a pressure

sensitive base label, adhesively and releasably supported by a flexible liner. A brochure is

associated with the base label and is made up of a folded sheet providing panels, or pages,

of the brochure. The brochure is positioned to overlie at least a portion of the base label,

and the top panel of the brochure is made to project laterally beyond a lateral edge of the

base label. The projecting portion of the top panel may provide a tab to facilitate opening

of the brochure. A self-adhesive transparent overlayer is provided over the upper surface of the base label and also the top panel of the brochure. The overlayer is made to extend

beyond an edge of the top panel, to facilitate sealing and resealing by adhesion of the

overlayer to the container or other substrate to which the base label is applied or to a

remote end portion of the base label. Alternatively, sealing and resealing of the overlayer

may be accomplished by adhering the extended portion of the overlayer to a portion of the

base label which extends beyond a bottom panel of the brochure. Regardless of the

specific embodiment of the invention, the top panel may also provide a tab, which, in

association with the projecting portion of the overlayer, provides both a means for sealing

the brochure and a means for easily gripping the brochure to facilitate opening.

Optionally, perforations may be provided on one or more panels of the brochure,

to facilitate ready removal of the page provided by that panel. Those skilled in the art will appreciate that the removed page may be or include a coupon, a premium, or a pre-printed request for additional information.

Optionally and alternatively, a line of perforations may be provided in the base label and overlayer, so that the consumer may remove the booklet without destroying the

copy contained on the base label beneath it.

In still another of its aspects, the invention provides a method of making an

adhesive label assembly of the kind having an integral brochure. The method comprises

steps of: providing a pressure sensitive base label web comprising a base label sheet and a

flexible liner releasably secured to the base label sheet; die cutting through the base label sheet but not the liner to form a blank for at least one and preferably two or more base

labels; and stripping from the liner the material of the base label sheet other than the blank.

Next, a brochure blank assembly, printed to provide multiple brochures, is mated to the

base label web and so positioned that a top panel of the assembly projects laterally beyond

what will be the lateral edge of the base label. Alternatively, at least a portion of the base

label also extends beyond a bottom panel of the brochure. Next, there is applied over the

liner, brochure blank assembly and base label an overlayer of self-adhesive material, the

self-adhesive material serving to secure the brochure blank assembly to the base label

blank and also adhering to the liner adjacent to the tab portion. Alternatively, where the

base label extends beyond the bottom panel of the brochure, the overlayer self-adhesive material serves to secure the brochure blank assembly to the base label and also adhere to the extended portion of the base label.

Optionally, brochure blank assembly may be affixed to the base label by a suitable

adhesive or by other affixation means. Die cutting through the overlayer and stripping of the waste yields the desired label assembly, with the individual labels releasably secured to

the flexible liner.

Referring now to the drawings in detail, wherein like reference numerals indicate

like elements, there is seen in Figure 1 a label assembly designated generally by the

reference numeral 10. The label assembly 10 includes plural individual labels 12,

disposed on a flexible liner 14. It should be understood that the thicknesses of the liner 14

and labels 12, as well as the various components which are laminated to make up the label 12, are exaggerated for clarity.

Referring to Figures 1 and 2, an individual label 12 will be described in detail.

The label 12 includes a base label 16, a brochure 18 and a transparent overlayer 20. Seen

in Figure 2 is an adhesive layer 22 by which the overlayer 20 is secured to the base label

and the brochure 18 (and which, in turn, secures the brochure 18 to the base label 16), and

an adhesive layer 24 which releasably secures the base label 16 to the liner 14.

The brochure 18 in Figures 1 and 2 is a leaflet which has two leaves 26 and 28,

separated by a fold line 30. The top leaf 26, it will be seen, is wider than the bottom leaf 28, and thus extends further from the fold line 30 than does the bottom leaf 28. A portion

of the top leaf 26 extends beyond the lateral edge 31 of the base label 16. As is perhaps best seen in Figure 1 (and also in Figure 12), a portion of the top leaf 26 is shaped to provide a tab 32, the purpose of which will be described shortly. As is also apparent in Figure 1, a portion 34 of the overlayer 20 projects beyond a lateral edge 36 of the top leaf 26 in the vicinity of the tab 32, and is thus adhesively joined directly to the liner 14.

Referring now to Figure 5, the manner in which a label such as the label 12 may be

affixed to a substrate in the form of a container 38 is seen. In the example shown in

Figure 5, the container 38 is a round cornered square container. The label 12 wraps

completely around the circumference of the container 38, without any bunching or

buckling of the brochure 18 at the corners. This desirable result is achieved because, as

described above, the top leaf 26 of the brochure 18 and the portion 34 of the overlayer 20 extend beyond the lateral edge 31 of the base label 16. In such an arrangement, the top

leaf 26, with its associated overlayer 20 can be drawn tightly and smoothly during

application of the label 12 to the container 38, thus enabling the adhesive 22 of the portion

34 to self-adhere (in the illustrated example) to a terminal portion 13 of the label 12. In

other applications, such as the one shown in Figure 5a (in which elements corresponding

to those already described are designated by like, primed ('), reference numerals), the

adhesive 22' of a portion 34' may adhere directly to a container 38'.

The tab 32 facilitates opening of the brochure, because it is interposed between the

adhesive 22, 22' and, as the case may be, the terminal portion 13 of the label 12 or the container 38'. The tab 32 thus provides a convenient "handle" and an aid to opening of the brochure. On the other hand, the adhesive 22, 22' on the portions 34, 34' facilitates

repeated resealing of the brochure as the contents of the containers 38, 38' are used.

It should be understood that the embodiments seen in Figures 5 and 5a are illustrative, and that a label applied as shown in Figure 5 may be used to advantage on a

round or otherwise shaped container or substrate, such as the round container 38 shown in

Figure 5a. Similarly, a label may be applied as shown in Figure 5a to a square or

rectangular container, such as the container 38 of Figure 5.

The stock from which the base labels 16 are made is commercially available and

familiar to those skilled in the art. It generally comprises a layer of paper, peelably joined

by pressure sensitive adhesive to a liner of flexible plastic polymeric film. The material for the overlayer 20 is also commercially available, and comprises a

flexible clear plastic polymeric film, coated on one face with a clear pressure sensitive

adhesive (which provides the adhesive 22, 22'). The top surface of the overlayer 20 may

be treated in a known manner (as by having on it a release agent) to facilitate release and

to avoid co-adhesion failure.

Referring now to Figures 1 and 6 through 11, a method of making an adhesive

label assembly in accordance with the invention will be described.

In general, the method involves the following steps, each of which will be

described in somewhat greater detail below: A brochure blank assembly 40 is created by printing, cutting and folding. The brochure blank assembly is prepared in full web width. A base label is printed, also in full web width. Next, the base label is die cut from a base label web 42 and, excess is stripped to base label blanks, each blank ultimately providing, in the presently preferred form of the method, two base labels. Next, the brochure blank assembly 40 is brought together with the die cut and stripped base label web, and a

pressure sensitive overlayer 20 is applied over the exposed liner 14, the base label and

brochure blank assembly, joining in the process the base label and brochure. No glue is

required to assemble the base label and brochure, although glue may optionally be used in

some embodiments. Finally, the assembled base label, brochure and overlayer are die cut

to the final outline of the label, and waste is stripped to yield the final label assembly.

Referring now to Figure 6, the brochure blank assembly 40 may be created as follows: The brochure is printed by any suitable process, in the presently preferred

process by sheet-fed offset printing in full web width (typically about twelve inches).

Each sheet may contain multiple repetitions width wise. One presently preferred form of

the process prints four wide. The portions of the blank assembly 40 which, with further

Iximming, will ultimately form the above-mentioned tabs 32, are preferably die cut,

although other techniques may occur to those skilled in the art. The sheet is then trimmed

to size and folded as desired, as at fold line 30 in Figure 6.

Referring now to Figure 8, a base label web, designated generally by the reference

numeral 42, a portion of which is seen in the Figure, is provided. The base label web is comprised of a base label sheet 44, of paper or other suitable material and liner 14

releasably adhered to the base label sheet 42. The base label web 42 has respective lower 46 and upper 48 faces, and has on its lower face a continuous layer 24 of adhesive which provides the above-mentioned adhesive layer 24 in the finished product. Printed matter suitable to the intended finished product may be applied to the upper face 48 of the base label sheet 44 by any suitable printing process. Suitable eye and machine-readable

positioning, "eye" and registration marks "M" may also be printed on the base label sheet

44, to facilitate joining of the brochure blank assembly 40 with the base label web 42 (as

described below) and other automated process steps. As is apparent in Figure 8, printing

of the base label sheet 44 is preferably done in full web width, providing multiple

repetitions across the width of the web. The illustrated example provides four repetitions designated in the Figure as 50a-d. Figures 9 and 9a depict alternative forms of the base label web 42 after die cutting

through the base label sheet 44 (but not the liner 14) to form base label blanks 52. In

Figure 9, the die cutting operation provides two base label blanks 52, the width of each

blank 52 enabling it to provide a base label 16 (Figure 1) for two labels 12. hi the

alternative arrangement shown in Figure 9a, a single base label blank 52' is provided, of a

width enabling it to provide a base label 16 for four labels 12. Other equivalent

arrangements will occur to those skilled in the art. After die cutting, waste material "W"

around the base label blanks may be stripped from the base label web 42.

Referring now to Figures 10 and 11, the step of joining the brochure blank

assembly 40 with the base label web 42 is illustrated. As is best seen in Figure 10, the brochure blank assembly 40 is brought into juxtaposition with the base label web 42 in such a way that the fold 30 extends transversely with respect to the base label sheet 44. It will be recognized that this operation may be automated in ways familiar to those skilled

in the art, drawing brochure blank assemblies 40, for example, from a hopper (not seen) and synchronizing the application of brochure blank assemblies 40 to a moving base label

web 42. Folding of the brochure blank 40 is done in such a way as to provide an assembly

having a top panel 54, which ultimately forms the above-mentioned top leaves 26 of the

brochures 18, and a bottom panel 56, which ultimately forms the bottom leaves 28 of the

brochure 18. Associated with the top panel 54 are projections 58 which, after further

cutting described below, form the tabs 32 associated with the top leaves 26. The top panel

54, it should be understood, extends from the fold line 30 a distance greater than the width

of the bottom panel 56, so that when the brochure blank assembly 40 is positioned with respect to the base label web 42, the panel 54 projects beyond a lateral edge 60 of what

will become the base label 16.

A continuous transparent overlayer 20 is next applied, by conventional laminating

techniques, over the joined brochure blank assembly 40 and base label web 42, covering

and adhering to the portions of the base label blanks 52 not covered by the brochure blank

assembly 40, to the top panel 54 of the brochure blank 40, and to the remainder of the base

label web 42.

Referring now to Figure 11, the final die cutting step will now be described. In

this step, the individual labels 12 are cut to their final external dimensions by cutting through the overlayer 20, the brochure blank assembly 40 and the base label blanks 52, but not the liner 14. This die cutting step establishes the final outline of the tabs 32 as well. Stripping from the liner 14 of the excess material (i.e., material outside the outline of the label as defined by the die) yields the label assembly 10 depicted in Figure 1.

The overlayer 20 may also be perforated, as at 62 in Figure 11, adjacent to the fold

line 30 of the brochure blank assembly 40. Such a perforation facilitates selective ready

removal of the entire brochure 18 from a label 12, by grasping of the brochure and tearing

of the overlayer 20 along the perforation 62. The perforation 62 may be made as part of

the final die cutting step described above, by die cutting through the overlayer 20.

Figures 3 and 4 illustrate particular features of various forms of labels in

accordance with the invention. In Figure 3, there is shown in dotted line the manner in which one of the leaves of the brochure may be removed, for use as a return coupon or a

source of information. For this purpose, a line of perforations 63 may be provided across

the leaf 28 in a direction transverse to the leaf, to facihtate removal of the leaf. The

perforation 63 may be made during printing or die cutting of the brochure blank assembly

from which the brochure 18 is made.

Figures 4 and 7 illustrate aspects of an alternative form of the invention, which

provides a potential for eight pages of text within a brochure made up of four leaves. In

this embodiment a brochure blank 64, as seen in Figure 7, is so folded as to provide

respective panels 66, 68, 70 and 72. The panels 70 and 72, it will be understood, may be folded behind the panels 66 and 68, and the thus-folded blank 64 thereafter used in the

manner described above in connection with the brochure blank assembly 40. Final die cutting in the manner described above yields from the panels 66-72 a total of 4 leaves.

It will be appreciated that in folding the brochure blank 64, a line of glue 74 may be applied to the blank 64, as illustrated in Figure 7, to maintain the leaves provided by the

panels 70 and 72 in position relative to the other panels after the final die cutting step. The

glue 74 may be applied in a conventional manner before the folding step. As is apparent

from Figure 4, with this embodiment, one pair of leaves may, if desired, be extracted from

the brochure as a return coupon or informational piece.

Those skilled in the art will appreciate that although the above-described

embodiments of the brochure are "book-like" in the sense that they have leaves joined at a spine (defined by a fold line), it is within the purview of the invention to provide a

brochure whose panels are joined by spaced parallel fold lines. Such an embodiment of

the invention is seen in Figure 13 and designated generally by reference numeral 76.

Figures 14 through 20 depict yet another embodiment of this invention. Referring

to Figures 14 and 15, label 12 comprises base label 16, brochure 18 and overlayer 20.

Brochure 18 may comprise any number of panels as exemplified by the seven panel

construction depicted in Figures 14, 15, 16 and 17. Seen in Figure 15 is adhesive layer 22

by which overlayer 20 is secured to top leaf 26 of brochure 18 and base label 16, an

adhesive layer 80 which secures bottom leaf 28 of brochure 18 to base label 16, and adhesive layer 24 which releasably secures base label 16 to liner 14.

Although brochure 18 in Figures 14, 15, 16, and 17 is a leaflet which is formed or folded to provide seven printed surfaces or "panels," it will be apparent to those skilled in the art that label 12 may accommodate numerous configurations of brochure 18. In the embodiment of Figures 14, 15, 16 and 17, fold line 30 separates leaves 26 and 28. Fold

line 30 also forms an area in which the additional panels of brochure 18 maybe folded (for

example along fold lines 30' and 30" as shown in Figures 15 and 16) and inserted between leaves 26 and 28 when label 12 is in the closed position.

Top leaf 26 is wider than bottom leaf 28, and thus extends further from fold line

30 than does bottom leaf 28. Additionally, a portion of top leaf 26 designated as area 32

in Figures 14, 15 and 17 extend beyond lateral edge 31 of base label 16 shown in Figure 14.

As will be apparent to those skilled in the art, label 12 as depicted in Figures 14,

15, 16 and 17 may be affixed to containers with various cross-sections including, but not

limited to, containers 38 shown in Figures 5 and 5a. Generally, label 12 may take

numerous shapes and may be adhered to the entire surface area of container 38, such as

container 38 shown in Figure 5 a. For example, label 12 of Figure 14 could be adhered to

any one of the four sides of container 38 shown in Figure 5. Alternatively, label 12 could

be adhered to any two sides and any corner of container 38.

Tab 32 of label 12 depicted in Figures 14, 15, and 17 (shown with a corner turned upward in order to demonstrate the flexibility of tab 32) facilitates the opening of the brochure because it is interposed between leaf 26 of brochure 18 and container 38, and further, because of notched opening 82 in base label 16. When applied to container 38, relief notch 82 creates a space between leaf 26 and the substrate (such as container 38) to

which label 12 is affixed. Tab 32 thus provides a convenient "handle" and an aid to gaining access to brochure 18. On the other hand, as best shown in Figure 17, adhesive 22

present on portion 34 of overlayer 20 facilitates repeated unsealing and resealing of

brochure 18 as container 38 is used.

The materials used in the construction of this embodiment of the invention

depicted in Figures 14, 15, 16 and 17 maybe the same as used in the construction of other

embodiments of this invention. In addition, adhesive 80 may be any material suitable for adhering brochure 18 to base label 16 and preferably is a cold glue.

Referring now to Figures 14 and 18 through 20, a method of making an adhesive

label assembly in accordance with the instant embodiment of label 12 will be described.

hi general, the method involves the following steps, each of which will be

described in greater detail below: brochure blank assembly 40 is created by printing,

cutting and folding. Brochure blank assembly 40 is prepared in full web width. Base label

16 is printed, also in full web width. Next, base label 16 is die cut from base label web 42

(which, in part, forms relief notch 82) and excess waste (depicted in the accompanying figures as "W") is stripped from base label blanks 52, each blank ultimately providing, in

the presently preferred form of the method, three base labels 16. Next, brochure blank assembly 40 is affixed to base label blank 52 by applying adhesive 80 to base label blank 52 and joining brochure blank assembly 40 to adhesive 80. Although in this embodiment adhesive 80 is generally necessary if brochure 18 is to remain affixed to base label 16, it is not necessary to use adhesive 80 if brochure 18 is to be completely removed from label 12.

Overlayer 20 is then applied over exposed liner 14, base label blank 52, and brochure

blank assembly 40. Finally, base label blank 52, brochure assembly 40 and overlayer 20 are die cut to final outline 86 of label 12, and waste "W" is stripped to yield the final label

assembly.

Referring now to Figure 18, brochure blank assembly 40 may be created as

follows: brochure blanks are printed by any suitable process. In the presently preferred process, brochure blank 40 is printed by sheet-fed offset printing in full sheets (typically

about twenty-four inches wide) and which are cut in half to form a full web width

(typically about approximately twelve inches). Each full web width may contain multiple

repetitions of printed matter. One presently preferred form of the process prints on each

full web width three brochures 18. Optionally, brochures may be printed on one or both

sides of brochure blank assembly 40. The portions of brochure blank assembly 40 which,

with further trimming, will ultimately form tabs 32 of the embodiment of Figures 14, 15,

16 and 17, are preferably die cut, although other techniques may occur to those skilled in

the art. The full web width is then trimmed to size and folded as desired, such as at fold

lines 30, 30' and 30" depicted in Figure 18.

Turning now to Figure 19, base label web 42 of this embodiment is preferably printed as disclosed above except that three rather than four repetitions are preferably printed across base label web 24, although other repetitions are possible.

Figure 19 depicts a form of base label web 42 after die cutting through base label

sheet 44 (but not liner 14) to form three attached base label blanks 52. The die cutting

operation of Figure 19 provides three attached base label blanks 52, which blanks 52 are to be separated in a later step in the process. The width of each blank 52 enables it to

provide a base label 16 for three labels 12. Other equivalent arrangements will occur in

those skilled in the art. After die cutting, the waste material "W" around base label blanks

52 maybe stripped from base label web 42. Referring now to Figure 20, the step of joining the brochure blank assembly 40

with base label web 42 is illustrated. First, adhesive 80 is apphed to a section of each

label blank 52 at which section brochure blank assembly 40 will be applied to label blank

52. Adhesive 80 maybe applied by any means shown in the art but preferably adhesive 80

will be applied to base label blanks 52 in a continuous area approximately the size and

shape of brochure blank assembly 40. Alternatively, adhesive 80 may be applied to the

underside of brochure leaf 28.

After application of adhesive 80, brochure blank assembly 40 is brought into

juxtaposition with base label web 42 in such a way that fold 30 extends transversely with respect to base label sheet 44. It will be recognized that this operation may be automated

in ways described above with respect to the embodiment of the invention described herein. Folding of brochure label 40 is done in such a way as to provide an assembly having a top panel 54, which ultimately forms the above-mentioned top leaves 26 of brochures 18, and bottom panels 56 (not shown in Figure 20), which ultimately forms bottom leaves 28 of brochure 18. Associated with top panel 54 are projections 58 which, after further cutting

described below, form tabs 32 associated with top leaves 26. Top panel 54, it should be

understood, extends from fold line 30 a distance greater than the width of bottom panel 56,

so that when brochure blank assembly 40 is positioned with respect to base label web 42,

panel 54 projects beyond lateral edge 60 of what is fold 30' such that top panel 54 may

contact at least a portion of label blank 52.

A continuous transparent overlayer 20 is next applied, by conventional laminating techniques, over joined brochure blank assembly 40 and base label web 42, covering and

adhering to the portions of base label blanks 52 not covered by brochure blank assembly

40, to top panel 54 of brochure blank 40, and the remainder of the base label web 42.

The final die cutting step is substantially as described with respect to other

embodiments of this invention. In this step, individual labels 12 are cut to the final

external dimensions. This die cutting step establishes a final label outline 86 of label 12

(including tab 32) as depicted in Figure 20. Stripping from liner 14 of excess material

(i.e., material outside final label outline 86) yields label assembly 10 depicted in Figure 14.

Referring now to Figure 21, there is shown a plan- view of a label assembly 100 according to an aspect of the present invention. The assembly 100 includes a brochure

110 akin to the brochure 18 of Figure 1, base label 120 akin to the base label 16 of Figure 1 and transparent overlayer 130 akin to the transparent overlayer 20 of Figure 1.

Referring still to Figure 21, the illustrated embodiment of the label 100 further

includes a feature, device or means 140 for evidencing tampering of product prior to use

thereof by an end user. According to a construction, tamper evident feature, device or means 140 may include a fixed or disposable tear strip 150 substantially contiguous with

the base label 120 along perforation 160. Tear strip 150 may be of any length, but may

substantially correspond to the length of the base label 120. The tear strip 150 may be

configured such that when torn, it removes substantially all of the feature, device or means

140, or such that only a portion of the feature, device or means 140 is removed leaving behind a portion thereof, as a cap labeling for a container for example, thereby further

increasing available billboard, as is well understood in the pertinent arts. The brochure 110

may further include other conventional security devices as well, such as one or more

holograms for example.

Referring now also to Figure 22, there is shown a plan view of a substantially

planar member, e.g. sheet, 170 suitable for use as brochure 110. The illustrated member

170 is shown to include two fold lines 180, which when utilized form three panels (panels

170A, 170B and 170C) of brochure 110. The member 170 may be folded substantially consistently with the fold lines 180 to at least partially superimpose panels 170A, 170B

and 170C upon one another, thereby forming brochure 110. According to an aspect of the present invention, the illustrated panel 170A may be folded behind panel 170B to form superimposed panels 170A-170B. The superimposed panels 170A-170B may then be folded behind panel 170C to form the brochure 110. A rear facing surface 172B of the panel 170B may be adhered to the base label 120. The transparent overlayer 130 may.

couple an outwardly facing surface 172C of the panel 170C to the same surface of the base

label 120 so as to secure the brochure 110 to the base label 120 such that when the panel 170C is folded back in a hinged fashion, the panel 170A may be bingedly folded back in

an opposite direction.

Of course, it should be recognized that any suitable configuration and number of

fold lines and panels may be utilized though, and that the non-limiting illustrated cases of Figures 21 and 22 are by way of example only.

Still referring to Figures 21 and 22, the member 170 further is illustrated to include

a cut-out portion 190, such that when overlaying member 130 is secured thereto, it

provides a portion of the overlaying member 130 adapted to enhance the lift-ability of

member 170, and hence opening of the brochure 110, as well as the re-adherence of

member 170 and hence the closing of brochure 110. According to an aspect of the present

invention, a length of the assembly 100 may be such that the portion of the overlayer 130

superimposed over cut-out 190 of the member 170 may releasably or non-releasably

adhere to a portion 195 of the overlayer 130 when the assembly 100 is secured to a

container as has been set forth. Alternatively, the portion of the overlayer 130 superimposed over cut-out 190 of member 170 may adhere to a container itself, analogously to the base label 120.

Referring now to Figures 23 A, 23B and 23 C, there is shown a label assembly 200 according to an aspect of the present invention. Analogously to assembly 100 of Figure

21, assembly 200 includes a brochure 110 akin to the brochure 18 of Figure 1, base label 120 akin to the base label 16 of Figure 1 and transparent overlayer 130 akin to the

transparent overlayer 20 of Figure 1. Figure 23 A shows the assembly 200 in a closed

manner with panels 210 and 220 superimposed, Figure 23B shows the assembly 200 with

top panel 210 open and middle panel 220 closed, while Figure 23C shows both panels 210

and 220 open, allowing a user to view at least a portion of base label 120. The assembly

200 differs from the assembly 100 inasmuch as it includes only a single fold line 215 forming panels 210 and 220. This enables both the panels 210 and 220 to open from a

single direction, in the non-limiting, illustrated case, right-handedly.

fold lines and panels may be utilized though, and that the non-limiting illustrated case of

Figures 23 A, 23B and 23C are by way of example only.

The assembly 200 is further illustrated to include tamper evident feature, device or

means 140 in the form of a disposable tear strip 150. Of course, tear strip 150 may be of

any length, but may substantially correspond to the length of the base label 120 and need

not be disposable but may be fixed. The assembly 200 further includes a hologram 230.

Referring now to Figure 24, there is shown a plan- view of an undersurface of a label assembly 1000 according to an aspect of the present invention. Assembly 1000 may be suitable for forming the label of Figures 23 A - 23C, for example. Assembly 1000 generally includes a brochure, or other expanded content, single or multiple panel device

1100, akin to the brochure 18 of Figure 1, base label 1200 akin to the base label 16 of

Figure 1, and transparent overlayer 1300, akin to the transparent overlayer 20 of Figure 1.

Base label 1200 and overlayer 1300 may include an adhesive, such as a pressure sensitive

adhesive, being suitable for securing apparatus 1000 about a container, for example, on the

undersurface. Generally, label assembly 1000 may include any or all of the features

discussed heretofore with regard to other embodiments of the present invention.

Referring still to Figure 24, the illustrated embodiment of the label 1000 further includes a feature, device or means 1400 for evidencing tampering of or access to product

prior to use thereof by an end user. According to a construction, tamper evident feature,

device or means 1400 may include a fixed or disposable tear strip 1500 substantially

contiguous with the base label 1200 along perforation 1600. Tear strip 1500 may be of

any length, but may substantially correspond to the length of the base label 1200. The tear

strip 1500 may be configured such that when torn, it removes substantially all of the

feature, device or means 1400, or such that only a portion of the feature, device or means

1400 is removed leaving behind a portion thereof, as a cap labeling for a container for

example, thereby further increasing available billboard. Brochure 1100 may further include other conventional security devices as well, such as one or more holograms for

example.

Referring still to Figure 24, a substantially planar member, e.g. sheet 1700 suitable

for use as brochure 1100 may be folded about a fold line 1800. The illustrated member 1700 mcludes a single fold line 1800, which when utilized forms four (4) superimposed panels of brochure 1100 in the form of two (2) pages 1710, 1720. Of course, it should be

recognized that any suitable configuration and number of fold lines and panels may be

utilized to form a booklet, or brochure, or other expanded content device though, and that

the illustrated case of Figure 24 is by way of nonlimiting example only.

Still referring to Figure 24, page 1710 of member 1700 further is illustrated to

include a cut-out portion 1900, such that when overlaying member 1300 is secured

thereto, it provides a portion of the overlaying member 1300 adapted to enhance the lift- ability of member 1700, and hence opening of the brochure 1100, as well as the re-

adherence of member 1700 and hence the closing of brochure 1100. According to an

aspect of the present invention, a length of the assembly 1000 may be such that the portion

of the overlayer 1300 superimposed over cut-out 1900 of the member 1700 may releasably

or non-releasably adhere to a portion of the overlayer 1300 or base label 1200 when the

assembly 1000 is secured about a container, using the provided pressure sensitive adhesive

of base label 1200 and overlayer 1300 (which adhesive may optionally be at least partially

deadened in an area approximately corresponding to cutout 1900), for example.

Alternatively, the portion of the overlayer 1300 superimposed over cut-out 1900 of

member 1700 may adhere to a container itself, analogously to the base label 1200.

Base label 1200 and overlayer 1300 may be positioned with respect to one another such that upon application of apparatus 1000 to a container, at least a portion of overlayer 1300 is interposed between an outer surface of the container and base label 1200. That is, a portion 1210 of base label 1200 may overlie and adhere to a portion 1310 of overlayer

1300 such that portion 1310 is interposed between the container and portion 1210. Further, base label 1200 and overlayer 1300 may be positioned with respect to one another

such that upon application of apparatus 1000 to a container, at least a portion of base label

1200 is interposed between an outer surface of the container and overlayer 1300. That is,

base label 1200 and overlayer 1300 may have a combined length greater than an outer

circumference of a container about which base label 1200 and overlayer 1300 are adhered

such that a portion 1320 of overlayer 1300 overlies and adheres to an outer surface of

portion 1220 of base label 1200, or an outer surface of overlayer 1300. While an end of base label 1200 (e.g., substantially adjacent 1210) is shown in phantom in Figure 24 to be

approximate to an opposite end of overlayer 1300, overlap defining portions 1210, 1310

may be increased or decreased depending upon design criteria.

As used herein, the terms "circumferential," "circumference," or variants thereof

shall be construed to include any distance circumscribing the perimeter of the target

object to be labeled. The object may comprise a polygonal shape (e.g., square or

rectangular), curvilinear shape (e.g., circular or oval) or composite polygonal and

curvilinear cross-sectional configuration defining a desired perimetrical exterior wall

surface to be covered by a label.

Where labeling apparatus 1000 has a length greater than the circumference of an object to be labeled, label 1000 may be preferable to conventional leaflet labels because

multiple wraps may provide, in addition to a greater amount of print area achieved through the use of brochure or leaflet 1100, greater printable area than may otherwise be achievable.

Generally,, a brochure 1100 blank and base member 1200 blank may be printed.

One or both of these blanks may optionally be die cut, to form cutout 1900 for example.

The brochure 1100 may then be adhered to the overlayer 1300, for example. The base

member 1200 may then be stripped from a release liner, and then coupled to the

overlayer 1300. Of course, the overlayer 1300 and base member 1200 may be coupled

prior to introduction of brochure 1100, for example. Again, brochure 1100, base

member 1200 and/or overlayer 1300 may then be die cut to provide label 1000, which may be readhered to a release liner for delivery and later application to a container, for

example.

Referring now to Figure 25 also, according to an aspect of the present invention,

a labeling apparatus may take the form of a substantially unitary label 2000 and booklet

2100 being coupled together. A label portion 2200 forming the base member and

portion 2300 forming overlayer may be comprised of a unitary flexible and printable

substrate such as paper or plastic sheet or web material. The plastic substrate may be

shrinkable. Such a substrate may have a suitable adhesive, such as a pressure sensitive

adhesive, coating an underside thereof. Such adhesive may releasably secure labeling

apparatus 2000 to a release sheet or liner, as is conventionally understood in the pertinent arts, for example. Although it may be made individually, the label may be produced from rolls of such substrates, such as paper or plastic sheet stock which can be continuously printed, coated with adhesive, select areas of adhesive partially or completely deadened, applied with protective material, affixed to release paper, and cut

to produce multiple labels as further described herein.

Each label 2000 has general dimensions L and W which represent length and

width dimensions, respectively. Length L may be a predetermined distance related to

the circumferential dimension of the object to be labeled and width W is that dimension

extending substantially perpendicularly to length L. Width W may vary, as may be

desired or necessary, along length L.

Label 2000 may include a first portion 2200 corresponding to the base member

and having a length Li. Li may be less than, equal to or greater than the circumferential dimension of the object to be labeled, for example. In addition, label 2000 may include

a second portion 2300 corresponding to the overlayer and of length L₂, being

substantially contiguous with first portion 2200. The second label portion 2300 may

provide additional length to first label portion 2200 such that the total length L of label

assembly 2000 is greater than the circumference of the object to be labeled. The widths

of the first and second portions 2200, 2300 may be consistent, or the width of one

portion may be grater than that of the other. Booklet 2100 may be adhesively coupled to an underside of the second portion 2300 using provided pressure sensitive adhesive.

The second label portion 2300 may provide additional print space to label 2000,

in addition to providing an area inb which booklet 2100 may be coupled. Booklet 2100

may be coupled to second portion 2300 using the same adhesive as is to be used to secure labeling apparatus 2000 about a container, for example. Further, depending on which of certain other structural features, described below, are incorporated into a label of the present invention, the second label portion 2300 may function, without limitation, as a resealable and/or removable flap of providing access to booklet 2100.

As set forth, all or a portion of the underside of the first label portion 2100 may

be coated with a layer of pressure sensitive or other adhesive having sufficient tackiness to essentially affix labeling apparatus 2000 about a target object. No perforation may

exist between first and second label portions 2200, 2300, although one may be included.

The first portion 2200 of labeling apparatus 2000 may be printed using one or

more steps on either the top and/or bottom surfaces. For example, inks may be printed

on the top surface of the substrate material, the substrate material turned over, and inks printed on the bottom surface of the substrate material. In the case where the substrate

forming the first and second portions 2200, 2300 is sufficiently transparent, reverse

printing may be effectively utilized to provide printed indicia on the first and/or second

portions 2200, 2300. Booklet 2100 may be attached to the substrate, and labeling

apparatus 2000 provided as has been set forth herein.

The present invention may be embodied in other specific forms without departing

from its spirit or essential attributes. Accordingly, reference should be made to the

appended claims rather than the foregoing specification as indicating the scope of the

invention.

Claims

ClaimsWhat is claimed is:

1. A label assembly including at least one resealable brochure and suitable for

being attached to a mounting surface of a container, the label comprising:

a base planar member including at least one tamper evident device for said

container, and oppositely disposed first and second surfaces, the first surface being

suitable for coupling the base member to the mounting surface;

at least one sheet forming the brochure; and

at least one planar overlying member securing the at least one sheet forming the brochure to said base member so as to be resealable when said label assembly is attached to said mounting surface.

2. The label assembly of Claim 1, wherein said overlayer is further coupled to

said first surface of said base member.

3. The label assembly of Claim 1, wherein, a portion of the at least one

brochure sheet and overlying member project beyond the first lateral edge of the

base member such that when the label is attached to the mounting surface the at

least one overlying member may be selectively uncoupled and recoupled to the

mounting surface.

4. The label assembly of Claim 1, wherein said sheet includes a plurality of

superimposed panels, and at least one of said panels is coupled to said overlayer.

5. The label assembly of Claim 4, wherein each of said panels includes first and second oppositely disposed surfaces each including printed indicia.

6. The label assembly of Claim 1, wherein said label assembly has a length

greater than an outer circumference of an object to be labeled thereby.

7. The label assembly of Claim 1, wherein said overlayer is substantially transparent.

8. The label assembly of Claim 5, wherein said base member comprises

printed indicia.

9. The label assembly of Claim 1, further comprising at least one cutout in

said base member positioned so as to facilitate coupling of said label assembly to

said container using said overlayer..

10. The label assembly of Claim 9, wherein said overlayer includes a pressure sensitive adhesive.

11. The label assembly of Claim 10, wherein said first surface of said base

member further comprises a pressure sensitive adhesive.

12. The label assembly of Claim 1, wherein said first surface of said base

member and overlayer comprise at least one adhesive.

13. The label assembly of Claim 12, wherein said adhesive e is a pressure

sensitive adhesive.

14. The label assembly of Claim 1, wherein said first surface of said base

member comprises a pressure sensitive adhesive suitable for securing said

assembly to said outer surface of said container.

15. The label assembly of Claim 14, wherein said overlayer comprises a pressure sensitive adhesive suitable for securing said assembly to said outer surface of said container and said at least one sheet to said overlayer.

16. The label assembly of Claim 1, wherein said tamper evident device

comprises at least one tear strip.

17. The label assembly of Claim 16, wherein said at east one tear strip

comprises a pressure sensitive adhesive on said first surface of said base member.

18. The label assembly of Claim 17, wherein said tear strip is disposable.

19. The label assembly of Claim 17, wherein said tear strip is fixedly coupled

to said container substantially independent of said base member.

20. The label assembly of Claim 1, wherein said base member and overlayer have a combined length when coupled together greater than a circumference of said outer surface of said container.

21. A label assembly including at least one resealable brochure and

suitable for being attached to a mountmg surface of a container, the label comprising: a base planar member including tamper evident device, oppositely disposed first and second surfaces and a first lateral edge, the first surface of the base member being suitable for coupling the base member to the mounting surface; and

at least one planar overlying member coupled to the base member and the brochure, and wherein the brochure is not affixed to the base member.

22. The label assembly of claim A wherein the brochure further includes a cut out which exposes at least a portion of adhesive adhered to the overlying member.